just 12 years old, it was clear he was wired differently — restless, inventive, and unafraid to disrupt the norm. By his twenties, he had built the UK’s first Black-owned urban ringtone company, selling it for millions and cementing his place as a young pioneer. But Amosu didn’t stop there. He went on to design diamond-encrusted phones that made headlines around the world and crafted the world’s most expensive suit, woven with 22-carat gold pinstripes — a Guinness World Record that underscored his flair for turning the ordinary into the extraordinary. Today, his boldest venture yet is Lux Afrique, the platform that has redefined Africa’s engagement with the global luxury market.
The first time Alexander Amosu came onto my radar was when he created that diamond-encrusted phone case years ago. It was bold, provocative, and unapologetically ambitious. It suggested that there was someone who didn’t just want to participate in the industry as it was, but who intended to reshape it. Fast-forward to today, and it feels fitting to see his name attached once again to a conversation that is as much about vision as it is about business: luxury.
If we’re being honest, the word luxury has lost a bit of weight in our commercial space. It has been splashed across so many campaigns and attached to so many products that its meaning can feel diluted. Sometimes it even makes you wonder — perhaps luxury has a different meaning here. On the flip side, in Nigeria and across Africa, the idea of luxury has always been more layered. It is not simply about heritage or exclusivity; it is about pride, identity, and the statement of presence. Where Europeans might value lineage and Americans might chase innovation, Africans bring something more expressive, vibrant, and culturally rooted to the table.
That is why events like the Lux Afrique Jewellery, Watch & Home Expo are important. They give us a framework to re-examine what luxury actually means in our context and to appreciate it in more thoughtful ways. They remind us that luxury isn’t about slapping a word on a product; it’s about experience, storytelling, and a standard of excellence.
I’d encourage you to read my interview with Amosu — not because it provides all the answers, but because it offers a lens into how one man has navigated and helped shape this evolving conversation.
As we close out September, I find myself asking how the year has moved so quickly. hope you’re well, and send love especially to those in areas affected by the recent rains and flooding. Please stay safe and take care of yourself.
SPENT:
By Funke Babs-Kufeji
There is something powerful about slipping on a great watch. Unlike a bag or a pair of shoes, it does more than complete your look. It becomes part of your daily rhythm. A watch tells time, but it also tells a story of elegance, confidence and personal taste. For women starting a luxury watch collection, the choices can feel overwhelming with so many brands, styles and prices available. The good news is that it does not have to be complicated. Think of your watch collection the way you think of your wardrobe. Begin with timeless staples, add a few statement pieces and build a mix that feels uniquely yours.
Sporty Option You’ll also want a watch for weekends, travel, or more
days.
comes in
feel, the TAG Heuer Aquaracer is practical while still looking sharp. WOMEN’S BEGINNER’S GUIDE TO LUXURY WATCHES
For a
colours and is easy to
EXECUTIVE EDITOR
Modern Monochrome Moments
The
relaxed
Rolex’s Oyster Perpetual
playful dial
wear.
sportier
MODERN MONOCHROME MOMENTS
By Aliyah Olowolayemo
Few colour combinations have held fashion in their grip quite like black and white. It is a pairing that has walked boardrooms, ballrooms, and city streets with equal confidence. Black and white is both minimalist and maximalist: understated enough to work as a uniform, yet dramatic enough to command the red carpet. It is timeless, but also endlessly versatile, one of those rare style codes that never feels out of place.
The real power of monochrome lies in how it frames detail. Step into a room awash with colour, and you might blend in, but arrive draped in black and white and suddenly every line, seam, and embellishment stands out. Think of the sharp row of white buttons running down a fitted black bodice, or a slim black velvet ribbon knotted against a crisp white shirt. These small contrasts transform an outfit from simple to unforgettable. And then there is the camera factor. Few palettes photograph as flawlessly as monochrome. Black absorbs, white reflects, and together they create a natural high-contrast effect that leaps off an Instagram feed. A simple black slip dress paired with white boots instantly reads as a statement. A tailored white pantsuit finished with oversized black sunglasses carries a cinematic quality that stops people midscroll. No filters, no tricks, the contrast does the talking. Designers have long known how to push this idea further by weaving contrast into the garment itself.
legs turning every stride into a fashion moment. In these designs, the garment becomes its own debate, each colour balancing the other, equal partners in the dialogue.
Silhouette also plays a starring role in keeping black and white exciting.
Think gowns sliced perfectly down the middle into equal halves of black and white, or blazers reimagined with one sleeve in each shade. Even trousers have joined the game, with split-tone
A billowing white blouse tucked into cigarette-slim black trousers creates a proportion play that feels both classic and fresh. A sculptural black gown with white seams tracing its structure
suddenly feels architectural, almost like a wearable design. It is this interplay of volume and restraint that keeps monochrome alive instead of flat. Patterns are another playground. Stripes have never left the spotlight, and they never will. Thick vertical lines elongate, fine pinstripes signal polish, while chevrons inject movement. Polka dots swing between playful and chic: oversized dots flirt with retro fun, while smaller ones exude a refined and demure feel. Checks and houndstooth nod to tradition, bringing structure and formality, the kind of patterns that carry a quiet authority. Each motif adds its own spin on monochrome, proving the palette is anything but monotonous. Accessories extend the story with ease. Few things are as classic as a pair of black-and-white loafers, yet designers constantly find ways to remix them: splittone heels, two-part boots, sandals with contrasting straps. Bags step up too, from bold half-and-half totes to evening clutches with sleek panelling. Even small touches—a skinny belt, oversized sunglasses, a simple headband look sharper when stripped to these two shades. The accessories do not just complement the look; they sharpen its edges. What really cements monochrome’s staying power is its clarity. Black defines white, and white frames black. Together, they sculpt the body, balance proportions, and create a natural sense of order. The effect works across every garment type, whether it is a panelled evening gown, a two-tone suit, a striped midi skirt, or the easiest of polka-dot sundresses. The rules are simple, but the outcomes are endlessly varied. And that is the secret to why we never tire of it. Monochrome is not just timeless, it is renewable. Designers reinterpret it with each season through new fabrics, sharper cuts, and unexpected proportions, while everyday wearers mix textures and patterns to keep it playful. Today it can be graphic and bold, tomorrow soft and understated. Either way, it always lands.
ODUGBESAN
With 32 years of consistency, MUDI Africa has become a household name in African fashion, standing tall as a symbol of refined style, heritage, and modern elegance. Over the
MUDI AFRICA UNVEILS CAPSULE COLLECTION
decades, the brand has remained committed to creating pieces that do not simply follow trends but embody timeless sophistication. Known for its impeccable tailoring, distinctive fabric choices, and signature cuts, MUDI has carved out a niche that appeals to men who value African fashion with global relevance. This dedication to excellence has not gone unnoticed. Recently, the brand was honoured by FashionEvo in collaboration with the British Council as the Grandmaster of Male Fashion. The recognition celebrates MUDI Africa’s rare ability to remain relevant across generations, staying true to its vision while continuously redefining African elegance for a changing world. It is both a testament to the brand’s longevity and proof of its influence beyond borders, as it continues to place African fashion firmly in global conversations. The latest collection builds on this legacy with designs that honour tradition while embracing contemporary aesthetics. Each piece tells a story through carefully selected fabrics, vibrant yet understated colour palettes, and silhouettes that merge cultural pride with everyday wearability. From sharply tailored suits to fluid, versatile ensembles, the collection reflects MUDI’s mastery of balance bridging past and present in a way that feels both authentic and modern.
THE SUBTLE
ART OF FLIRTING
Flirting isn’t dead—it’s just gone digital. It’s in the latenight double-tap on a post from three months ago. It’s the carefully chosen reaction emoji under an Instagram story. It’s the pause before replying to a text, the three dots of the typing bubble appearing and disappearing like a heartbeat. And yes, it’s still the sideways smile across a crowded bar, the playful jab at a party, the brush of a hand that lingers just long enough.
Whether online or offline, flirting is the spark that makes everything else possible. And let’s be honest—it might be the best part of the whole game.
The beauty of flirting is that it thrives on mystery. It never shouts; it whispers. It’s not about grand declarations or cheesy pick-up lines you saw on TikTok—it’s about creating a moment that feels unscripted. Think of it as a teaser trailer: just enough to hook someone, never enough to give away the ending. The most skilled flirts aren’t necessarily the loudest or boldest; they’re the ones who know how to make curiosity do the heavy lifting.
It usually begins with the eyes. Eye contact is still the oldest, most effective trick in the book. A glance that lingers a beat too long, a quick retreat, then a return with twice the weight—it’s practically a universal language. Add the hint of a real smile, and you’ve communicated more
than half the opening lines on Bumble. Even online, the equivalent exists: the “accidental” like on a photo buried deep in someone’s feed, the “seen” left dangling just long enough to stir intrigue, the meme dropped into a DM that feels like a private wink. Words, when they arrive, work best when they’re playful. A simple “you look nice” is polite. A better flirt adds a twist: “That colour should come with a warning sign.” Or “I can’t decide if your smile is charming or dangerous.” Compliments with personality leave room for curiosity—and curiosity is the oxygen of flirting. Humour is just as important. It’s the sparkle that makes someone lean closer. Think of the cheeky comments under posts on Twitter (sorry, X), or the way celebrities banter on talk shows.
And let’s not forget touch—the offline kind. The brush of hands while both reaching for the breadbasket, the “accidental” bump of knees under the table, the tap on the arm during a laugh. Research even shows
these fleeting, appropriate touches increase likability. Done right, they create electricity without a word spoken. Done wrong… well, let’s just say subtlety is everything. Online, the equivalent is the inside joke meme, the late-night “this reminded me of you” TikTok, the playlist link that somehow feels personal. The best thing about flirting is that it’s not about rushing anywhere. It stretches out the suspense, savoring the “almost.” That’s why our favourite rom-coms live in the build-up, not the grand finale. I What makes it even better is that flirting doesn’t always have to lead somewhere. Sometimes it’s just about enjoying the spark. It’s the stranger who makes you laugh in a coffee shop line. It’s the colleague who adds a cheeky GIF in the group chat. It’s the person who likes three of your TikToks in a row and then pretends it was an accident. These little moments may never turn into love stories, but they make ordinary days feel charged, alive, and less predictable.
Samuel UDEJI CRAFTING A LEGACY IN MEN’S FASHION
From a modest corner in Lekki with just one sewing machine, one tailor, and an unshakable dream, Samuel Udeji built what is now one of Nigeria’s most exciting menswear brands: Amdiddy. Founded in 2018, the label was born from love and identity — its name a fusion of “Alma” and “Diddy” — and from the start, it set out to rewrite the narrative of Nigerian men’s fashion. What began with borrowed photography locations and rented hotel rooms for shoots has since grown into a celebrated brand that balances tradition with bold modernity.
Amdiddy has always been about more than clothes; it is a mindset, a legacy. With its mantra “A style for every story,” the brand creates pieces that allow men to express individuality with sophistication, clean lines, and futuristic flair. Over the years, Amdiddy’s collections have been worn by everyone from business magnates to entertainers. Its presence has stretched from Lagos to the diaspora, earning a loyal clientele of professionals, creatives, and style enthusiasts who want their wardrobes to tell a story.
This year, Udeji raised the stakes with his debut runway showcase, The AmDiddy Experience — a presentation that fused technology, heritage, and innovation in a groundbreaking display of how fashion can embody both legacy and the future. In this interview, Udeji reflects on his beginnings, the philosophy of the “Amdiddy Man,” his vision for the future of African fashion, and what it means to create a style that is both personal and universal.
You started Amdiddy with one machine, one tailor, and a big dream in Lekki. Looking back, what do you remember most vividly about those early days?
Just like Back then in Lekki, the thought is still the same: “Someone needs to rewrite the story often told about in the Nigeria Fashion Industry”
The name Amdiddy came from Alma and Diddy — love and identity. How has that personal meaning shaped the spirit of the brand over the years? When love and identity come together, Family is formed, and the greater part of any Family is LEGACY. So AmDiddy is not just a name or brand, it’s a Legacy.
You often talk about the Amdiddy Man. How would you describe him today? Has he evolved from the man you imagined when you started out in 2018?
For me, every human has a unique identity, every identity is rooted in a story, behaviour, and way of life, and every story should have a design and style that defines it. As we grow, our story grows; our identity becomes clearer, and we are blessed with wisdom. So, yes, AmDiddy as a brand have evolved, but the definition of true AmDiddy man remains the same:
An AmDiddy Man is sophisticated yet Simple
An AmDiddy Man is Clean
An AmDiddy Man, Classy and An AmDiddy Man is Stylish
We want him to walk into that room and make every other man uncomfortable with his power rooted in STYLE and challenge them to make an effort without speaking a word.
The Amdiddy Experience was your first major show. What was the vision behind it, and what did it mean for you to finally stage your own fashion presentation?
AmDiddy Experience is my Legacy, to challenge what people believe is not achievable. At the core of it is: “Bring technology to allow you to experience how my brain as a creative works, giving detailed information about and why some of the looks were made from Idea conception to finish. The AmDiddy Experience is not just a gathering of fashion enthusiasts, but a groundbreaking journey that redefines the runway. During this celebration, style meets innovation, heritage meets the future, and creativity knows no limits.
Tell us about the collection you showcased — what story were you trying to tell us?
At the heart of the AmDiddy Experience is the AmDiddy Originalsa curated collection of the most iconic items that have shaped the AmDiddy Brand. This is not a revival but a reimagination. A celebration of legacy reintroduced with purpose, precision and power. We also have “The Future Royalty”. Here, we reimagined the timeless symbols of African royalty: the story, the fabrics, the regalia, the
dignity, and the authority, and fuse them with bold, futuristic design. They are not just for covering the body, but they crown the spirit. Each piece tells a story of kings and queens whose echoes still shape us, while daring to ask: “What does the royalty look like in the future?”
The Nigerian fashion industry has seen a surge in recognition globally. From your perspective, where are we getting it right, and where do we still need to do more work?
Nigerians are undoubtedly the most blessed, creative and industrious people in the world. There is a revolution in the Fashion Industry, and Nigerian creative and fashion houses are at the forefront of it. At the core of this is: “We are beginning to appreciate the rich natural cultural heritage and resource we are blessed with, and now transforming into the outfit/designs, styled not just for local consumption but international market”. However, we still have a long way to go in terms of improving finishing, sizing, standardisation, and leveraging technology.
Who inspires you — within fashion and outside of it?
Outside the industry, I would say Mike Adenuga - his work ethic and dedication are unmatched. Within the industry, a few names come to mind: Mai Atafo (the most open-minded and humble entrepreneur), Ugo Monye, Yomi Casual, and Uche Nnaji. One thing they have in common is Creativity, dedication and longevity.
There’s a lot of conversation about sustainability in fashion. Is this something you’re beginning to explore within Amdiddy? Sure, keeping our environment safe is the key component to us being alive and at AmDiddy, we understand this. The industry faces challenges of fast fashion imports, waste management, and limited infrastructure for recycling or ethical production. Yet, there is a strong heritage of handwoven, handmade, and natural fabrics, such as Asoke, akwete, raffia, and attire, which support sustainability. About 70% of the Fabric used for this show is made in Nigeria because they are eco-friendly.
AI and technology are changing how we think about fashion design and retail. Do you see them as tools for creativity, or threats to originality?
AI has come to stay. When used positively, it’s the best thing that has happened to human existence. When used negatively, it poses a significant threat to everything we believe in, and the Fashion industry is not exempt from that. Control usage is what will advocate. At AmDiddy Experience, we will utilise AI to amplify what we have created, helping our audience understand the idea or story behind every look. From idea conception to Fabric choice and every other process involved in making the outfits.
If you could collaborate with any international designer or brand, who would it be and why? Why international? Laughs - I am a proud Nigerian, and I would love to see collaboration within the fashion industry. Collaboration, in my opinion, is the perfect foundation for sustainable growth. However, on the international front, I will opt for Dior (it’s classic) or Dolce & Gabbana (it’s rooted in culture).
Amdiddy has dressed some of the most influential people in Nigeria. How do you balance designing for celebrities while staying relatable to your everyday clients?
We have different customer segment and each of them is very power and important to the brand. Again, we believe every individual has a unique story, whether they are a celebrity or not, and we have carefully crafted designs to suit each of these stories, ensuring you step into that occasion in style.
Where do you see Amdiddy in the next decade?
We are laying the foundation for what we want to achieve: “A Pan-African and one of the world’s most influential Fashion brands by 2035”. We have never failed to achieve what we have set out to do.
Finally, when men put on an Amdiddy piece, what’s the one feeling or statement you want them to carry with them?
FREEDOM - for me: “Being stylish is a true representation of freedom, a stamp of authority to express our inner self with confidence and smile while making memories”.
THE POWER OF LIGHT IN HOME DÉCOR
Lighting is often overlooked in home décor, yet it is one of the most important elements in shaping how a space feels. Furniture may set the layout, and colour may define the mood, but it is lighting that brings everything to life. The right fixture can create drama, soften a room, or simply make it more inviting. Whether it is a chandelier over the dining table or a simple table lamp beside the bed, lighting has the power to transform your home in ways you may not expect.
This guide explores five key types of lighting—chandeliers, pendants, floor lamps, table lamps, and spotlights—and shows how each one can add character, function, and style to your rooms.
Chandeliers: Creating Drama and Grandeur
Chandeliers have been a symbol of elegance for centuries. Today, they come in countless styles, from ornate crystal designs to sleek modern pieces. Their primary strength is the ability to act as a focal point. In a dining room, a chandelier instantly draws the eye to the table,
making meals feel more special. In an entryway, it creates a sense of arrival, setting the tone for the rest of the home.
Pendants: Versatile and Stylish
When choosing a chandelier, think about scale. A large fixture works best in spaces with high ceilings, while smaller versions can add charm to more intimate rooms. Placement is equally important. A chandelier should hang low enough to be noticed but not so low that it interrupts sight lines or movement.
the
Floor Lamps: Adding Warmth and Balance
Floor
Many
makes them useful if you like to rearrange your furniture or adapt your space for different occasions. For the most cohesive look, choose a floor lamp that complements your other fixtures in terms of material and finish.
Table Lamps: Small Touches with Big Impact Table lamps may be small, but they make a big difference in a room’s atmosphere. They provide soft, intimate lighting, which is why they are a staple for bedrooms and living rooms. A pair of matching lamps on a console or sideboard creates symmetry, while a single lamp on a desk or nightstand adds a warm, personal touch. Table lamps are also a chance to experiment. You can play with different shades, bases, and colours without committing to a permanent fixture. Because they are so portable, they are an easy way to update a space without major expense. When styling a room, think of table lamps as both lighting and accessories, capable of tying together different design elements.
Spotlights: Focused and Functional
Spotlights may not have the immediate glamour of a chandelier, but they are essential for adding depth and precision. They highlight what you want people to notice: a painting, a textured wall, or an architectural feature. Adjustable spotlights can change direction, making them adaptable to shifting needs and moods. In galleries and museums, spotlights are used to guide the eye. The same principle works at home. A spotlight on a bookshelf, a sculpture, or even a houseplant turns an ordinary object into a statement. They also work well in kitchens and bathrooms where bright, directed light is useful for tasks.
Building Layers of Light
The most effective interiors combine different types of lighting to create layers. A living room might use a chandelier for general illumination, table lamps for warmth, and spotlights to highlight artwork. A bedroom could pair pendant lights with a floor lamp for reading. By mixing fixtures, you create flexibility, allowing the room to adapt to different times of day and different occasions. When planning your lighting, think of it as a balance between function and mood. Overhead lights provide clarity, but softer options like table and floor lamps add comfort. Spotlights add interest by guiding the eye. Together, these layers prevent a room from feeling flat or overly bright.
ALEXANDER AMOSU
ENTREPRENEUR, INNOVATOR & LUXURY MARKET PIONEER
There are entrepreneurs who follow trends, and then there are those who create them. Alexander Amosu belongs firmly in the latter category. From the moment he launched his first business at just 12 years old, it was clear he was wired differently — restless, inventive, and unafraid to disrupt the norm. By his twenties, he had built the UK’s first Blackowned urban ringtone company, selling it for millions and cementing his place as a young pioneer.
But Amosu didn’t stop there. He went on to design diamond-encrusted phones that made headlines around the world and crafted the world’s most expensive suit, woven with 22-carat gold pinstripes — a Guinness World Record that underscored his flair for turning the ordinary into the extraordinary.
Today, his boldest venture yet is Lux Afrique, the platform that has redefined Africa’s engagement with the global luxury market. From the celebrated Lux Afrique Polo Day in London to the recent Lux Afrique Jewellery, Watch & Home Expo in Lagos — Africa’s first international luxury lifestyle exhibition — Amosu has positioned himself as the bridge between global prestige and African sophistication. At the heart of his journey is a simple mission: to challenge outdated narratives and prove that Africa is not just a consumer of luxury, but a creator of it.
You launched your first business at the age of 12. What was driving you then, and how did that early start shape the kind of entrepreneur you became?
At 12, I didn’t think of myself as an entrepreneur. just wanted to solve a problem and create value. Back then, it was music and ringtones, and the drive was simple curiosity and a hunger for independence. That early start taught me resilience and resourcefulness. It showed me that if you dare to start, even with very little, you can build something meaningful. That mindset has stayed with me in every venture.
You’ve designed diamond-encrusted phones and the world’s most expensive suit. What was the creative spark behind those projects?
The spark was always about pushing boundaries, taking something ordinary and elevating it to the extraordinary. A phone, for example, is a necessity. But what happens when it becomes a piece of art? The same with a suit. wanted to challenge perceptions of luxury, to show that imagination
COVER
and craftsmanship could merge in unexpected ways.
You launched your first business at the age of 12. What was driving you then, and how did that early start shape the kind of entrepreneur you became?
At 12, I didn’t think of myself as an entrepreneur. just wanted to solve a problem and create value. Back then, it was music and ringtones, and the drive was simple curiosity and a hunger for independence. That early start taught me resilience and resourcefulness. It showed me that if you dare to start, even with very little, you can build something meaningful. That mindset has stayed with me in every venture.
You’ve designed diamond-encrusted phones and the world’s most expensive suit. What was the creative spark behind those projects?
The spark was always about pushing boundaries, taking something ordinary and elevating it to the extraordinary. A phone, for example, is a necessity. But what happens when it becomes a piece of art? The same with a suit. wanted to challenge perceptions of luxury, to show that imagination and craftsmanship could merge in unexpected ways.
Of all the innovations you’ve been part of, which one do you consider the boldest?
The boldest has to be launching Lux Afrique. It wasn’t just a product or a moment; it was about creating an entire ecosystem for luxury in Africa, where none had existed in that form before. That was a leap of faith into uncharted waters.
Moving from technology into luxury was a bold leap. What convinced you that it was the right direction?
realised that technology is about innovation, and luxury is about storytelling. Both industries thrive on imagination, aspiration, and pushing limits. What convinced me was the clear demand. Africa had wealth, sophistication, and culture, but global luxury often overlooked the continent. I wanted to change that.
When you founded Lux Afrique, what gap in Africa’s luxury market did you see that others perhaps overlooked?
The gap was simple: access. African clients were spending billions abroad because luxury brands had not created strong presences at home. There was no central hub, no curated luxury ecosystem on the continent. Lux Afrique was born to bridge that, to connect global brands with African clients directly, and celebrate African luxury culture at the same time.
Do you believe Nigerians define luxury differently compared to Europeans or Americans?
Yes, absolutely. Nigerians view luxury as both a statement and a celebration. It’s not just about possession, it’s about visibility, pride, and experience. Europeans may lean towards heritage, Americans towards innovation, but Nigerians infuse luxury with culture, vibrancy, and personality. It’s aspirational, but also deeply expressive.
Lagos is a city of extremes, immense affluence and visible struggle. How do you reconcile those contrasts when promoting luxury here?
Lagos is a microcosm of Africa, contrasts and contradictions everywhere. For me, luxury isn’t about ignoring the challenges; it’s about creating opportunities. Every luxury event we host also supports local employment, artisanship, and hospitality. Promoting
luxury in Lagos shows that Africa deserves the same stage as anywhere else, while recognising that we must also uplift communities in the process.
The Lux Afrique Jewellery, Watch & Home Expo was indeed a success. Why did you decide the time was right for such an event?
Because Africa is ready. The wealth is here, the appetite is here, and the world is finally recognising Africa as more than an emerging market; it’s a leading market. The timing was perfect. Brands are looking to expand, and Nigerian clients are demanding global luxury experiences locally.
Why was Lagos the natural choice as host city for Africa’s first international luxury lifestyle exhibition?
Lagos is Africa’s cultural capital. It’s the city that never sleeps, full of energy, ambition, and sophistication. It has the highest concentration of HNWIs in West Africa and is a natural gateway for the continent’s luxury growth. If you want to launch a movement in Africa, you start in Lagos.
What collaborations and partnerships were you most excited about for LAJWH?
Working with Bonhams for the live auction was a highlight; it showed the world that global institutions believe in Africa’s potential. I was also excited by our collaboration with Rolls-Royce, an iconic brand whose presence reinforced the level of prestige we want the Expo to represent. And of course, the luxury brands showcasing in Africa for the very first time, each partnership told a story of inclusion, expansion, and confidence in Africa’s luxury market.
Beyond showcasing wealth, what do you want the Expo to say about Africa to the world?
That Africa is not just a consumer of luxury, but a creator of it. We have craftsmanship, innovation, and taste that deserve global recognition. The Expo is about shifting the narrative, from Africa as an afterthought to Africa as a leader in the luxury conversation.
Who or what inspires you when you think about the future of luxury in Africa?
I’m inspired by the new generation of African creatives, designers, and entrepreneurs. They are fearless, innovative, and unapologetically African. They are redefining what luxury means, blending tradition with modernity. They remind me that the best is yet to come.
If you could give your 20-year-old self one piece of advice about building a career in innovation, what would it be?
I’d say: Be patient, but relentless. At 20, thought success had to happen overnight. What I’ve learned is that great things take time, but consistency and persistence will always pay off.
When people look back on your career years from now, how would you like to be remembered: as an entrepreneur, a pioneer, or as someone who redefined Africa’s place in the luxury conversation?
I’d like to be remembered as someone who redefined Africa’s place in the global conversation, not just in luxury but in possibility. An entrepreneur, yes. A pioneer, maybe. But most importantly, as someone who opened doors and proved that Africa belongs at the highest tables in the world.
BRUSHSTROKES OF NIGERIA’S RISING FEMALE ARTISTS
By Funke Babs-Kufeji
REWA
UDOJI
AYOBOLA KEKERE-EKUN
Though already recognised internationally, Ayobola Kekere-Ekun is still part of this rising generation. Born in Lagos in 1993, she studied Visual Arts at the University of Lagos, where she now also teaches. Her distinctive technique of paper quilling, shaping and layering strips of paper into intricate forms, gives her art a tactile, sculptural quality. Through this labour-intensive process, she tackles themes of feminism, power, identity, and the complexities of the human experience.
NENGI OMUKU
Nengi Omuku is a visual artist whose paintings explore identity, transformation, and belonging. She often depicts abstracted, faceless figures against landscapes inspired by the natural world, evoking psychological and emotional states. A central focus of her practice is the idea of mutual belonging, examining how people move between personal experiences and shared histories. Omuku paints on handwoven Nigerian fabrics, particularly sanyan, blending traditional textiles with contemporary practice. The fabric becomes both surface and metaphor, grounding her work in cultural heritage while reflecting themes of movement, adaptation, and collective memory.
A new wave of Nigerian women artists is reshaping the landscape of contemporary art. Their works speak to identity, memory, womanhood, and belonging, often drawing on personal histories while engaging broader cultural conversations. From Lagos to London and beyond, these artists are proving that the future of Nigerian art is bold, intimate, and deeply connected to both heritage and innovation.
Rewa Udoji creates vivid portraits that celebrate Black identity, femininity, and the spiritual ties between Africa and its diaspora. Her subjects, rendered in bright, deliberate colours, are often set against minimalist backdrops that place full attention on the body and its presence. She describes her art as a form of preservation, documenting culture while reinterpreting womanhood and belonging. Known simply as Rewa, her vibrant and stylised figures are instantly recognisable, placing African femininity at the centre of her storytelling.
TONIA NNEJI
With bold figurative paintings, Tonia Nneji confronts taboos around women’s bodies, health, and resilience. Drawing from her own experience with chronic illness, her work opens dialogue on issues often silenced in Nigerian society. Using colour, pattern, and form, she explores the intersections of trauma, memory, and cultural identity. Her references to commemorative fabrics serve as both protection and testimony, while her heritage, rooted in a lineage of carvers and masquerade bearers, grounds her art in collective history.
PRECIOUS OKOYOMON
ATINUKE BADMUS
Ainuke Badmus, known as Artinuke, is a self-taught artist whose delicate yet powerful illustrations and mixedmedia pieces have quickly gained attention. Her work often carries a dreamlike quality, balancing softness with bold statements about identity, resilience, and cultural pride. From portraits of iconic Nigerian figures to everyday scenes, she brings a personal yet universal voice to the growing conversation around contemporary African femininity.
JOY LABINJO
Joy Labinjo, born in 1994, has emerged as one of the most exciting young voices in the international art scene. Her large-scale paintings draw from family archives and cultural memory, often reimagining Black life in vibrant colours and bold patterns. Both celebratory and questioning, her work explores the intimacies of everyday moments while challenging stereotypes in Black representation.
Equally boundary-pushing is Precious Okoyomon, a Nigerian-born, US-based artist. Her practice defies categories, blending sculpture, installation, and performance. She often works with living materials like plants and fungi to explore ecology, race, colonial history, and transformation. In 2021, she won the Frieze Artist Award, further cementing her reputation as a global force. Through her immersive and poetic work, she expands the possibilities of what Nigerian art can be on the world stage.
NENGI OMUKU
RECLINING-FIGURES NENGI OMUKU
THE MILK OF DREAMS BY PRECIOUS OKOYOMON
PRECIOUS OKOYOMON
TONIA NNEJI
BY TONIA NNEJI
AUNTY
EDGE CONTROL: THE REAL GUIDE TO PROTECTING YOUR HAIRLINE
For many women, edges are more than just hair. They frame the face, polish off a style, and when they are laid just right, they can transform a simple bun or braid into a statement. But edges are also fragile. That delicate hair along your hairline is often the first to thin, break, or disappear if not cared for properly. Whether you wear wigs, braids, natural styles, or relaxers, protecting your edges should be part of your beauty routine. Here is how to keep them thriving, along with friendly products that make the journey easier.
By Funke Babs-Kufeji
Go Easy on Tension
Braids pulled too tight, ponytails that feel like a facelift, or glued-down wigs can damage the hairline. Constant pulling weakens the follicles and leads to breakage. Ask your stylist for looser braids, choose larger sizes, and give your scalp breaks between installs.
Limit Glue and Gel
We all love a sleek finish, but heavy use of wig glue and alcohol-based gels dries out the hairline. Choose gentler options such as Cantu Shea Butter Edge Stay Gel or Eco Styler Olive Oil Gel, which hold without causing damage. Whenever possible, let your edges breathe without slicking them down.
Moisturise and Protect
Edges need just as much hydration as the rest of your hair. Massage light oils into your hairline two or three times a week. Affordable options include Jamaican Mango & Lime Black Castor Oil, or a lighter pick like Coconut Oil from Adunni Organics. At night, reduce friction with silk or satin bonnets and scarves. If bonnets slip off, try satin pillowcases.
Watch the Heat
Edges are fine and burn easily under direct heat. Avoid overusing flat irons or blow dryers. If you must use them, keep the temperature low and apply a heat protectant spray. Heat-free styling methods like roller sets and wrapping are safer alternatives.
Eat and Rest Well
A balanced diet rich in protein, iron, and vitamins supports strong hair growth. Supplements such as Perfectil Hair, Skin & Nails, Wellwoman, or Wellhair vitamins can help if recommended by a doctor. Stress management and adequate rest also play an important role in preventing hairline thinning.
Be Patient
If your edges are already thinning, avoid the temptation of covering them with tight wigs or quick fixes. Treat them gently, keep them moisturised, and give them time to recover. With patience and consistency, regrowth is possible.
perfect for a busy day that transitions into night.
For weddings, owambes or glamorous evenings, embellished clutches bring sparkle and drama. From crystals to beads and sequins, they transform into statement pieces that double as jewellery.
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Embellished Clutch
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TRAVELLER’S TECH GUIDE TO STRESS-FREE TRIPS AROUND THE GLOBE
By Funke Babs-Kufeji
Nigerians love to travel. From weekend getaways to Dubai, shopping trips to London, or quick holidays in Accra and Zanzibar, Travelling abroad have become part of our lifestyle. But as exciting as these journeys are, they can also be stressful. Missed connections, confusing airports, payment headaches, and language barriers often get in the way of a smooth experience. The good news is that with the right mix of apps and gadgets, you can take much of the stress out of travel and focus on enjoying your trip.
unbeatable for directions, restaurant searches, and even offline maps when you do not have data. For those exploring cities with efficient public transport, Moovit is a useful guide to train, bus, and metro routes.
Money and Payments
Money is another area where travellers run into problems. Many debit cards are unreliable abroad, especially the ones gotten in Nigeria so having alternatives is important. Apps like Chipper Cash or Flutterwave’s Barter allow you to make quick international payments, while prepaid travel cards from Nigerian banks give peace of mind without the fear of embarrassing declines at checkouts. For quick calculations of how much that Paris croissant or New York taxi really costs in Naira, the XE Currency
Flight and Booking Apps
One of the biggest challenges for travelers most especially Nigerians is booking flights and hotels without worrying about card declines or complicated payment systems. Apps like Travelstart Nigeria and Wakanow make life easier by allowing you to book tickets, hotels, and even holiday packages while paying directly in Naira. If you are chasing the best flight deals, Skyscanner is another handy tool that helps you track price changes and snag cheaper tickets.
Navigation and Maps
Once you are in a new city, finding your way around is much less intimidating when you have the right navigation apps. Google Maps is an obvious choice, but it is still
Converter is a simple but essential tool.
Communication
Staying connected is just as important as staying funded. Relying on airport SIM vendors is not always the best idea, and international roaming can burn a hole in your pocket. The Airalo app lets you buy digital eSIMs for almost any country before you arrive, so your phone is connected as soon as you land. Of course, WhatsApp remains the cheapest and most reliable way to stay in touch with home, especially if you have access to Wi-Fi.
Safety and Convinience
Safety and comfort are also easier with the right technology. Uber and Bolt, both available in many
international cities, giving you a familiar and safer option for getting around. For airports, long bus rides, or noisy hotels, a pair of noise-cancelling headphones makes all the difference, helping you catch some rest or simply block out distractions. And for anyone who has ever worried about lost luggage, small tracking devices such as Apple AirTags or Samsung
SmartTags can help you keep an eye on your bags from your phone.
The little things
Then there are the little things that make a trip smoother but are easy to forget. A universal travel adapter saves you from the shock of finding your charger does not fit in foreign sockets, while a portable power bank keeps your phone alive through layovers and long sightseeing days. For the more organised traveller, apps like TripIt automatically gather your flight, hotel, and car rental confirmations into one easy itinerary, so you are never scrambling for booking details.
