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Internet Works “A pleasing read, unlike many other books on this topic… full of practical and professional advice.”
Professional Manager “Highly informative and instructive.”
City Business Magazine The Business Plan Workbook has established itself as the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The step-by-step approach covers all the key topics, including: • validating your business idea; • examples from the plans of successful entrepreneurs; • practical ways to research your market; • developing your marketing strategy; • raising finance; • building a website;
• keeping the books; • controlling the business; • writing up and presenting your business plan; • links to free business spreadsheets and online tools.
The many examples have been fully updated and include a cross-section of businesses at various stages in their development, making the book invaluable reading for anyone in business. Colin Barrow MBA was until recently Head of the Enterprise Group at Cranfield School of Management, where he teaches entrepreneurship on the MBA and other programmes. He is also a visiting professor at business schools in the United States, Asia, France, Ireland and Austria. His other books published by Kogan Page include Starting a Business from Home, Practical Financial Management and The Successful Entrepreneur’s Guidebook.
Robert Brown directed the Graduate Enterprise Programme at Cranfield where he led a course on entrepreneurship. £18.99 US $39.95 Kogan Page 120 Pentonville Road London N1 9JN United Kingdom www.koganpage.com
Kogan Page US 525 South 4th Street, #241 Philadelphia PA 19147 USA
ISBN: 978-0-7494-5231-5
Business and management /Small business / Business planning
BARROW, BARROW AND BROWN
Paul Barrow is an author, a visiting professor at Cranfield, and also a consultant advising SMEs on growth strategies.
6th edition
THE BUSINESS PLAN WORKBOOK
“Practical, professional advice presented in a highly accessible format. Based on the Enterprise Programme at Cranfield School of Management, it contains 25 assignments with worksheets and examples to help construct your plan, learning from others as you write.”
Based on methodology developed at Cranfield School of Management
THE BUSINESS PLAN WORKBOOK The Definitive Guide to Researching, Writing up and Presenting a Winning Plan 6th edition
COLIN BARROW, PAUL BARROW AND ROBERT BROWN