Unbeleafable: The DIY Kit That Will Kickstart Your Urban Farming Adventure

Unbeleafable The DIY kit that will kickstart your urban farming adventure

By Aurelia Kriwat

This is the revamped slideshow o Everything that I have written in g during the actua

of my mastery project defense. green is what I would have said al presentation.

In the beginning...

The problems with modern agriculture: -

Monoculture Pesticides and their side eects Fertilisers and their side eects

- FOOD MILES

My mastery project started out with me having some thoughts and a little bit of a google deep dive into the topic of agriculture

I thought to myself...

Why is the average of food

How can I make pe And in an attempt to answer the last question, my mastery project was born

e person not aware d miles?

eople more aware?

I made an educationa Original plan: The guide What are hydroponics?

- Instructions for building the kit - How do they work?

What is the problem?

- Explain carbon emissions - Emissions from food (local) - How does urban agriculture help?

What is the global context?

- Give examples of other urban agriculture movements around the world - Emissions from food (world wide)

al science kit The kit Includes - The guide - All materials needed - A nutrient solution Advertising campaign Consisting of - A social media account - A website To make people more aware of this issue that I was seeing, I planned to create a science kit that teaches people how and why hydroponics work, as well as why they are important with food miles. In an attempt to spread that message, I planned to make an advertising campaign for this kit.

What I ended up with The guide What are hydroponics?

- Instructions for building the kit - How do they work?

What is the problem?

- Explain carbon emissions - Emissions from food (local) - How does urban agriculture help?

This is how far I got implementing my plan. It's but I am very happy with the outcome I have.

The kit Includes - The guide - All materials needed Advertising campaign Consisting of - A plan of posts for a social media

a long way from what I originally wanted,

Academics

AI urban sustainability - Understand the impact of u

AI Marketing - Understanding the role of advertising audiences

S11 Communication - Clearly and eectively commu contains rich, powerful detail; uses multiple method imaginative ways; creates a product that exceeds co

On the academic side, my areas of focus were mark marketing and communication were part of the who aspect. The sustainability part was more focused on investigation was about advertising, branding and c research project, where I looked in detail at dieren

urban agriculture on the environment

g in making products accessible to wider

unicates the main idea and provides support that ds of communication in highly creative and onventional standards.

keting, sustainability and communication. Both ole "spreading the message to multiple audiences" n the content. Because of this, one part of my campaigns. The other part was more present in my nt urban agriculture methods.

Prod show

duct wcase

Please direct you gui

My guide currently consists of three sections. One p how they work and how to build one. The other part where they come from, how the greenhouse eect w Lastly, I link the two aspects together. This is the sec the sustainability aspect.

The guide is multimedia. It is made of text, drawings too make sure as many people as possible understa learn in dierent ways, it only made sense to have p auditory learners etc. This was part of the communi

Please take a moment to read my guide and look at me :)

ur attention to my ide.

part is about hydroponics. I describe what they are, t is about greenhouse gas emissions. I explain works and what eect that has on our environment. ction of my master project that was most focused on

s, diagrams and videos. The purpose behind this is and the content of the guide. Considering people pictures and diagrams for visual learners, videos for ications aspect of the project.

t the pretty pictures. It's very interesting if you ask

Please direct you campai

This is the marketing aspect of my mastery project. T through food, I made a plan for a social media camp out campaign, it gives an idea of what the actual cam and reasons behind the posts are not actually visible information on it in my process portfolio (pages 14-2 that :)

In these posts is also where you can see the physical look like.

ur attention to my ign plan

To try and spread the message about sustainability paign for the kit. Even though it's not a fully eshed mpaign would be like. A lot of background research e in the campaign document. But you can ďŹ nd more 22), so I would recommend you also take a look at

l kit, and what a hydroponics built with it would

Also take a loo portfolio if you

My process portfolio contains the entire process of m some of my reasoning behind choices that I made. If recommend you check it out :)

ok at my process u are interested

making this kit. It has most of my research in it and f you are interested in this project, I would

Some of the failures of this project :(

Failures

➔

Time management ◆

➔

Nutrient solution ◆

➔

I tried and failed to mix my own nutrient solution

Actually growing plants ◆

➔

even though I got my project approved in term 1 of this year, I didn't seriously start working on it until term 3

I got plants to grow hydroponically, just not with the materials that would be included in the kit. At this point I don't know if the kit would work

Launching the social media ◆

I pretty much ran out of time for this, even though I had everything prepared and ready to go

Some of the successes of this project :)

Successes

➔

My guide ◆

➔

My social media plan ◆

➔

I am very proud of my guide and confident in the information in it.

Though I would get an expert to recheck it, I think would be ready to get published.

I am very happy with the pictures that I took and with the overall aesthetics of my social media plan. I am happy with the variety of posts that I have

What I actually accomplished ◆

In a nutshell, everything that I managed to do and make I am happy with

The future of u

This is the name of the kit by the way.

unbeleafable?

Get a

team

Next steps with the te Science -

Make our own nutrient solution Get expert opinion on information in the guid

Design -

Redraw a good amount of the guide Packaging Website

Advertising -

Launch the social media Launch a website Build a brand

eam

de

The next steps to actually launching this thing are outlined here. But essentially they are: work with a scientist, a designer, and a marketing manager. basically: get people that know what they are doing to help out.

Thank fo 'listen

k you or ning'