Greencare by Bella E.

Mastery Defense

Why? Project Inspiration

163 million

Need for plastic-fre

affordable for a wid

ee products that are

de range of people

Gree

An Eco-Friend

enCare

dly Brand For Everyone

Being a conscious consumer should be an achievable goal for everyone

Executive Summary

Entrepreneurship AI Business Values -

Environmental Sustainability and Inclusivity

Circular Economy Model -

Design out waste and pollution

Wastewater Our wastewater treatment plants are designed for the removal of organic matter and nutrients, and not for the removal of micropollutants, although some of these compounds can be removed using conventional treatment processes (Cimbritz, 2015).

Thinking Beyond Packaging

Micropollutants in PCP Substances such as some pharmaceutical and personal care products, primarily entering the environment in wastewater efuents, may also pose threats to human health, aquatic life and wildlife (United States Geological Survey).

Micropollutants in Co

Sodium Laureth Sulfate (SLS)

Only Non-Toxic Ingre

ommercial Shampoo

Sodium Lauryl Ether Sulfate (SLES)

edients For My Bars

You could use three colu

NEARLY 50% GPM

HIGH VALUE

Cost per bar - 126 PHP Price - 250 PHP ProямБt per bar - 124 PHP

250 PHP for 9 VS 150-500 PHP

umns, why not?

E FOR MONEY

MINI SIZED VERSIONS

90-95 grams

Targeting the “sachet market”

for 60-80 grams

Market Research The Consumer Behavior of Filipino Freshman Students Towards Green Products

Applying Mar

rket Research

P

Products

1 2 3 4

Factsheet

SWOT Analysis

Sample Buyer Persona

Marketing Pages

NOVICE: Parts of a St

The Ma Surfac

Surfactants are essential for taking o

trand and Surfactants

agic of ctants

out the oil and dirt from your hair.

SPECIALIST: Cons

Tru “Sulfate

sumer Perceptions

uly e-Free�?

SPECIALIST: Sham

SLS and SLES

Not surfacta made e

mpoo Mythbusters

t all ants are equally

SCI and SLSa

SPECIALIST: Safe vs Unsafe and Unsustainable Ingredients

According to the Environment Canada Domestic Substance List, Cosmetic Ingredient Review Assessments, E

Commission on Endocrine Disruption, FDA, EU Ecolabel Detergents Ingredients Database, and various acad (cited at the bottom page)

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Ammonium Lauryl Sulfate or Sodium Laureth Sulfate (SLES) (anionic surfactant) -

Strong evidence of being a human irritant

-

Classified as expected to be toxic or harmful

Sodium Lauryl Sulfate (SLS) (anionic surfactant) -

Strong evidence of being a human irritant

-

Classified as expected to be toxic or harmful

-

Classified as a medium human health priority

-

Determined as safe to use in cosmetics but only in small concentrations

-

Suspected to be an environmental toxin

Parabens like methylparaben and propylparaben (preservatives) -

Strong evidence of being a human endocrine disruptor

-

Interferes with gene expression

-

Human immune toxicant or allergen

-

Significant wildlife and environmental disruption

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Restricted use in cosmetics

-

Not persistent or accumulative

Formaldehyde (preservative) -

Known as human immune toxicant or allergen

-

Limited evidence linked to cancer

-

Restricted use in cosmetics

Synthetic Fragrances (additive) -

Known as human immune toxicant or allergen

-

Moderate evidence, a human respiratory irritant

s Unsafe Ingredients

European

demic studies.

SPECIALIST: Type

Soap-B vs Sy

es of Shampoo Bars

Based yndet

MASTERY: Fina

al Shampoo Bars FORMULATION ● ● ● ● ● ● ● ● ● ●

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Sodium Cocoyl Isethionate noodles 47.4% Sodium Lauryl Sulfoacetate powder 29.15% Coco Betaine 11.95% Cetearyl Alcohol 4.15% BTMS 50 2.45% Shea Butter 1.95% Essential oil 1.05% dl-Panthenol 1.25% Stearic Acid 0.65% Either keratin/silk protein/gugo or aloe vera extract Mica powder

Other Learn

ning Targets

6d.4

GreenCare’s Code of Ethics: ● ● ● ● ● ● ● ● ●

Treating customers with trust, respect and compassion Valuing honesty and transparency Being inclusive to people of all backgrounds and identities Understanding the power of innovation and collective action Listening to the other person’s perspective as the key to good communication Protecting the health of the environment Encouraging smart consumer choices Prioritizing good health and well-being Making the right choice, even if no one is watching

5b.3

5b.3

Challenges and Successes

Risk T

Risk-taking is the willingness to make mista positions, or tackle extremely challenging probl personal growth, integrity, or a

Taking

akes, advocate unconventional or unpopular lems without obvious solutions, such that one’s accomplishments are enhanced

What’s

s next?

Any Q

Questions?

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J Elberling, P S. Skov, H. Mosb histamine in patients with res journal of the British Society f Kumar P, Caradonna-Graham perfume scent strips in patien EU Ecolabel Detergents Ingre EU (European Union)- Strateg requested by the European P Boberg J, Taxvig C, Christianse metabolites. Reprod Toxicol.

Byford JR, Shaw LE, Drew MG human breast cancer cells. J S Pugazhendhi D, Sadler AJ, Dar produced by methylparaben, cells," J Appl Toxicol. 20 Cirbritz. 2015. CIR Compendiu Scientific Committee on Cons the Danish clause of safeguar under three years of age. Oct Cizmas. 2015. CIR Compendi ingredient safety assessment EC (Environment Canada). 20 Protection Act (CEPA) Environ FDA (U.S. Food and Drug Adm http://www.cfsan.fda.gov/%7E GAIA. 2017. Plastics Exposed. https://www.no-burn.org/wp-

References

bech, H. Holst, A. Dirksen & J. D. Johansen. 2007. Increased release of spiratory symptoms related to perfume. Clinical and experimental allergy : for Allergy and Clinical Immunology 37(11), 1676-80. m VM, Gupta S, Cai X, Rao PN, Thompson J Inhalation challenge effects of nts with asthma. Ann Allergy Asthma Immunol. 1995 Nov;75(5):429-33. edients Database gy for Endocrine Disrupters 2007. Commision on endocrin disruption Parliament in 1998. en S, Hass U Possible endocrine disrupting effects of parabens and their 2010 Sep;30(2):301-12. Epub 2010 Apr 8.

G, Pope GS, Sauer MJ, Darbre PD Oestrogenic activity of parabens in MCF7 Steroid Biochem Mol Biol. 2002 Jan;80(1):49-60. rbre PD, 2007 "Comparison of the global gene expression profiles , n-butylparaben and 17beta-oestradiol in MCF7 human breast cancer 007 Jan-Feb;27(1):67-77. um. Wastewater safety assessments. Washington DC. sumer Safety SCCS) 2011. Clarification on Opinion SCCS/1348/10 in the light of rd banning the use of parabens in cosmetic products intended for children tober 2011. ium, containing abstracts, discussions, and conclusions of CIR cosmetic ts. Washington DC. 008. Domestic Substances List Categorization. Canadian Environmental nmental Registry. ministration) 2006. Food Additive Status List. Downloaded from Edms/opa-appa.html, Oct 16, 2006. . Retrieved from -content/uploads/PlasticsExposed-3.pdf

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Based on my rubric and ToE, I believe that I targets and my 21st Century Skill. I also ach Seeing as I fulfilled all the goals I set out foy propose a grade of A.

Assessment

I achieved Mastery in my two A.I. learning hieved specialist in 5b.3 and 6d.4. y myself in my ToE and for this project, I’d like to