Page 1


What words come to mind?

Tweet Don at @DonYaeger www.donyaeger.com


What words come to mind?

www.facebook.com/donyaeger


What words come to mind?

www.donyaeger.com


What words come to mind? Think of someone you believe is truly exceptional…What words do you use when their name is mentioned? Research of Daniel Goleman, Harvard University Tweet Don at @DonYaeger


What words come to mind?

Just like Volvo, Starbucks and Bill Gates‌ You ARE a BRAND!

www.facebook.com/donyaeger


1. There are a lot of good things said about me that are tied to corporate brands. DURABLE, RELIABLE, CONSISTENT 2. I came into the game thinking about it.

3. How do you want to be perceived? This is something I took seriously. www.donyaeger.com


What is a Personal BRAND? It’s not what YOU think of yourself… It’s what OTHERS think of you. It’s an EXPERIENCE that you PROMISE your target audience. Tweet Don at @DonYaeger


Characteristics of a Strong BRAND

Appealing Believable Consistent Distinctive www.facebook.com/donyaeger


So why should YOU care about a strong brand? o Brings you new opportunities faster o Makes others aware of your expertise o Guides you in your career decisions

www.donyaeger.com


Don’t ENDORSE a Product you Don’t Use What if you believe your personal brand is X and your company’s brand is different? You can’t really fully develop who you are if you’re working for someone with a conflicting brand. Tweet Don at @DonYaeger


So why should YOU care about a strong brand? o Brings you new opportunities faster o Makes others aware of your expertise o Guides you in your career decisions o Creates in an employer’s mind a reason to buy (hire) you o Creates in a customer’s mind a reason to buy from you o Differentiates you from your competition www.facebook.com/donyaeger


So why should YOU care about a strong brand? o People pay more for brands they trust o It doesn’t matter where you want to go next in your life, that trip will be easier if you make this INTENTIONAL investment in yourself! www.donyaeger.com


What is YOUR Brand? o What words do others use to describe you? o What do you want them to say about you? o What would you say about someone you know in the room? Tweet Don at @DonYaeger


Brand Validation Exercise o Take your five words and ask a peer, friend or boss to pick the five words they’d use to describe you. o Discuss and compare o Use the results to help you prioritize your development plan.


BRANDS CHANGE Every day the value of your brand increases or decreases

www.facebook.com/donyaeger


He even hosted Saturday Night Live!


BRAND Peyton The Value of Peyton Manning’s BRAND in 2011 is $15 Million. *Revenue earned in off-field endorsements


Building YOUR Brand 1. Define your brand 2. Market it shamelessly • Start by sharing it with your team (Tip to consider: Post your words)

www.donyaeger.com


Marketing your Brand SHAMELESSLY Marketing your BRAND has never been easier because of social media and the internet! To market yourself best: • Facebook profile: • • • •

Post regularly Interact with questions, discussion topics, etc. Share videos, articles and photos to improve search engine ranking Include your favorite quote, book, people who inspire you

• Create a LinkedIn account- seek recommendations • Give recommendations and feedback as deserved • Monitor Q/A and provide feedback when you can • Complete bio and fill out expertise/skills

Tweet Don at @DonYaeger


Marketing your Brand SHAMELESSLY Marketing your BRAND has never been easier because of social media and the internet! To market yourself best:

• Twitter - Commit to tweeting EVERYDAY!

• Talk WITH people not AT them; post questions, be a source • Take your 160 character bio seriously • Use hashtags (TW keywords#) to communicate with target audiences

• Own your website

• Have backlinks on your website to help with keywords • Regularly update with news, pictures, videos, fresh content www.facebook.com/donyaeger


Marketing your Brand SHAMELESSLY Marketing your BRAND has never been easier because of social media and the internet! To market yourself best:

• Blog about things that matter to you and your target audience! • Be consistent! Pick a regimen and stick to it • Include RSS feed and internet subscription option

Don’t just talk to people, talk WITH people! www.donyaeger.com


Building YOUR Brand 1. Define your brand 2. Market it shamelessly • Start by sharing it with your team (Tip to consider: Post your words)

3. Stop networking and build a network. 4. Accelerate your brand power by getting in sync with a major trend in your field. • Be current. Are your skills up to date? 5. Track accomplishments and measure results. Tweet Don at @DonYaeger


Career Branding Toolkit o Assessments  Where we are o Purpose Statement  What we want to be o Career Interests & Objectives  Where we want to go o Development Plan  How we are going to get there www.facebook.com/donyaeger


ASSESSMENTS Assessment Tool

Uses

360o Feedback www.reachcc.com

Gather feedback from others – supervisors, peers, customers, co-workers

Fundamental Interpersonal Relations Orientation-Behavior (FIRO-B)

Assesses how one’s personal need for inclusion, control and affection impact interactions with others

Myers Briggs Type Indicator (MBTI)

www.myersbriggs.org/my-mbti-personality-type/mbti-basics/

Provides understanding of individual personality preferences and how to make workplace adjustments for different styles

Mayer-Salovey-Caruso Emotional Intelligence Test (MSCEIT)

Measures a person’s capacity for reasoning with emotional information

Thomas Kilmann Instrument (TKI)

Provides understanding of one’s style for conflict resolution (e.g. collaborating, compromising, avoiding, accommodating, competing)

Hogan Motives, Values and Preferences Inventory

Assesses fit between personal values and corporate culture

www.cpp.com/products/firo-b/index.aspx

www.eiconsortium.org/measures/msceit.html

www.cpp.com/products/tki/index.aspx

www.hoganassessments.com/motives-values-preferences-inventory


Once you get FEEDBACK o Remember:  Respect their time  Take Advice  Show Appreciation  Make a Personal Commitment to Change

www.donyaeger.com


Our Mission Connect Credit Union Professionals, discuss best practices in related fields & provide networking opportunities.

Tweet Don at @DonYaeger


Developing your PURPOSE Statement A purpose statement is a mission statement for YOUR personal brand “I intend to reach the highest point in my profession by successfully inspiring others to make the journey with me.�

It must concisely convey: 1. What you stand for 2. What you offer 3. What you value most

4. Where you plan to go 5. What you want your legacy to be www.facebook.com/donyaeger


Career Interests & Objectives o Consider what you like doing‌ and what others say you do well o Identify targeted positions & required capabilities and skills o Validate your findings with managers in targeted positions

Put It In Writing


Career Interests & Objectives o What are your specific goals and objectives:  10 years  5 years  2 years  1 year  6 months

Commit them to Writing www.donyaeger.com


Development Planning Process o Perform a SWOT Analysis for Yourself (Strengths, Weaknesses, Opportunities, & Threats) o Strengths Identify Resources & Constraints Weaknesses o Prioritize Needs What YouDevelopmental Think  What You Think What Others Saywith Start/End  What Others Say o Establish Tasks Dates Threats Plan with o Opportunities Share Your Personal Developmental Someone Innovative Ways to Foster  Things That May Get in You Trust Your Development  Toastmasters, lead United Way campaign  

the Way That Need to be Managed Personal Life Too many commitments


Elevator Speech o

o

o o

Three to four sentence speech that effectively introduces you and answers the questions “Who are you and what do you do?” Include the most important three BRAND words that describe you Use statistics to your advantage Practice delivering your speech in front of a mirror

**My Tip: Don’t practice in the elevator!!! Tweet Don at @DonYaeger


Don’s Elevator Speech My name is Don Yaeger and I’m an author and speaker. I share stories from exceptional people in the world of sports, explaining how the lessons of their lives can inspire us in our personal and professional lives. I’ve written 22 books, seven of them New York Times Best-sellers, and speak to almost 20,000 people a year at conventions and business meetings… oh, and I scored on Michael Jordan. www.facebook.com/donyaeger


Networking Plan o According to the US Dept of Education, four of the top 10 jobs of 2010 didn’t even exist in 2004. o What will be your No. 1 asset during these expanding and fast-changing times?

• The relationships you have built. www.donyaeger.com


Networking Plan o Treat networking like a project (purpose, prioritized tasks, start/end dates) o Organize contacts by function, company, interests o Touch base with these contacts regularlynot just when you need something o Volunteer for assignments that create opportunities o Patronize the US Postal Service o Do something nice for others Tweet Don at @DonYaeger


VALUE OF ASSOCIATION 1)You are the CEO of Brand You. Who is on your board of directors? 2)Does it need to be changed?

3)Have you communicated

your brand to your board?


The Responsibility of BRAND Ownership 1) YOU are constantly sharing your brand with others‌in how you walk, talk and carry yourself 2) YOU Must constantly look for ways to make your brand more valuable 3) YOU Must constantly evaluate your brand

www.facebook.com/donyaeger


YOU are a Brand‌ 1) Define your brand 2) Build your toolkit -Update it every New Year’s Eve

3) Protect your brand 4) Pick the right board Remember, employers, clients and coworkers buy brands, too. So make yours attractive! www.donyaeger.com


FREE Online Assessments o o o o o o o

http://www.reachcc.com http://www.monster.com/ http://web.tickle.com/channel/career/ http://www.assessment.com/ http://www.keirsey.com/ https://www.cpp.com/products/firo-b/index.aspx http://www.humanmetrics.com

www.donyaeger.com

/Marketing%20&%20Business%20Development_Build  

http://www.lscu.coop/content/download/53329/618407/file/Marketing%20&%20Business%20Development_Building%20Your%20Brand.pdf

Read more
Read more
Similar to
Popular now
Just for you