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Sources brass|cu magazine, Bryan Sims, Editor and CEO. Credit Card Management Magazine, October 2003. “Credit Card Offers Stacking Up at Homes of the Newly Bankrupt,” New York Times, December 11, 2005.

COOL

Special Report

S O L U T I O N S

Filene Research Institute, COOL Solutions: Say Hi to “Y”, 2004. “Firms Aim Prepaid Cards at Young Consumers,” U.S.A. Today and CardWeb.com, 2003. Forrester Research survey of 5,216 North American youth. 2005.

BUILD CREDIT WITH “Y”

“Midstream: When Debit Cards Get Training Wheels,” New York Times, August 24, 2003.

They’re as big as the boomers.

National Association of Student Financial Aid Administrators Journal of Student Financial Aid. A Study by the Georgetown University Credit Research Center on college student usage of credit cards. November 2004.

Custom-fit, Online, and

“Small Payments Market Survey,” Peppercoin, Inc and Ipsos Insight, December 2005.

they’re fiercely Loyal!

They like financial services

Outrageous. And, oh yeah,

“Study of Consumer Payment Preferences 2003-2004,” American Bankers Association and Dove Consulting Group, 2003. University of Wisconsin Credit Union, Madison, Wisconsin, proprietary membership study of credit card use, 2004.

Filene Research Institute P.O. Box 2998, 5910 Mineral Point Road Madison, Wisconsin 53701-2998 608.231.8550 www.filene.org 1752-P1050(0106) © FILENE RESEARCH INSTITUTE

A Guide for Credit Unions


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