THIEL Capabilities

ENVISION the Power of Strategic Design

THIEL Design is

We grow the meaning and impact of your brand, differentiating your brand through strategic design verbally, visually and experientially.

Through our Focused Creativity,ÂŽ we bring purpose and life to your brand.

We help establish meaningful connections in all communication touchpoints between your business and your customers.

a branding agency.

Brands are built on relationships, not just transactions.

It’s more about emotion than promotion.

We focus on substance, purpose and meaning, not just hype or exaggeration.

We believe in the analytical and the creative, in balance.

Combining the meaningful and the inspired, the actual with the aspirational.

Using left brain analytics to drive right brain creativity.

THE ROI of brand A brand begins with an idea. A vision for a better way.

A brand is defined by why.

It’s about establishing meaningful connections, in both the mind and the heart, based on a why, not just a what and how.

People don’t buy what you do, they buy why you do it.

Your brand needs to transition from promotion and connect with emotion.

Emotion is the currency of brand value.

T h e T H I E L M a n t r a —

Your brand value is based on fulfilling expectations, measured in your brand’s ability to influence choice, reflected in your bottom line.

The ROI of your brand is realized by raising awareness, connecting customers with ideas that help develop an affinity for your brand, established through many positive experiences.

our five principles of strategic design as described on the following pages — drives all of our work, and ensures maximum ROI in all branding efforts.

Name and brand identity update for GRAEF — an engineering, planning and design firm with offices nationwide.

[ 1 ]

DESIGN with purpose Don’t just make it pretty. Make it meaningful.

Define your essence. State your identity.

We believe that without purpose, design is just decoration — aesthetics without true meaning.

Design without purpose is design without a goal.

Without objectives. Without a target.

Design with purpose and meaning is design with power.

It’s design with value, beyond just aesthetics.

[ 2 ]

IDENTIFY opportunities Discover. Connect. Define the target.

Find new ways to make an impact.

You already have a brand.

Your market has defined you.

The opportunity is to clarify your brand value.

It begins with identifying existing perceptions.

How you’re perceived in the mind of the market.

Through targeted research, we reveal opportunities to strengthen your brand awareness and brand value.

Brand strategy, comprehensive marketing communications and new product launches for Lesaffre — an international manufacturer of yeast and ingredients.

[ 3 ]

C R E AT E b r e a k t h r o u g h s Aim high. Rise to the top. Stand out and stand for something.

Break through the clutter with ideas that resonate.

By listening to your internal stakeholders and the voice of your customers, we discover breakthroughs.

Breakthroughs are defined in your Brand Profile,TM verbalizing your unique brand story.

Inspiring meaningful connections with your customers.

Brand identity update and new market strategy for Skyline— a regional technology consulting firm.

Comprehensive branding program for The University of Wisconsin–Milwaukee, including both the Academic and the Athletic Panther Brand.

[ 4 ]

I N T E G R AT E e v e r y t h i n g Amplify your voice. Stay true. Reach out.

Broaden perspectives. Create consistency.

Our work in establishing your total brand experience involves every verbal, visual and experiential touchpoint.

Orchestrating your brand story.

Achieving broad brand unity across communications.

Reaching consistency in how you look, feel and sound.

Strengthening recognition. Maintaining relationships.

Helping you achieve top-of-mind awareness.

[ 5 ]

E S TA B L I S H a d i f f e r e n c e Break free. Speak your truth. Tell your story.

Make your intangibles tangible.

It’s at the heart of any branding effort — to stand apart and connect with your audience.

We define your differentiating brand value that affects feeling, thought, attitude and choice.

Creating communications that speak your truth.

Bringing your brand to life with purpose and meaning.

New business brand and product line launch for Elive — a national pet products developer and manufacturer.

F O C U S E D Our proven strategic process brings

A N A LY Z E Gaining competitive perspective.

VERBALIZE Defining your voice.

Through targeted research, we discover why your brand matters to customers.

We define the unique essence and value of your brand — your Brand Profile.TM

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C R E AT I V I T Y

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meaning and life to your brand.

VISUALIZE Designing your communications.

REALIZE Connecting with your audience.

We design the distinct look and feel that signals your brand.

We create tools for every way you need to communicate and grow — verbally, visually and experientially.

T H I N K We research. We analyze. 

Brand strategy

Perception research

Positioning Your brand is defined by design,

Key messaging not by default.

We influence what people think and feel Marketing plans about your brand.

Naming

Employee branding

SEO strategy

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F E E L Our creativity is strategic.

Brand identity Interactive Print Advertising Video Environmental Social media Packaging

Without a meaningful brand, commoditization rules.

Branding isn’t just frosting on the cake, it’s the main dish!

Your brand is every • thing!