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IT STARTS HERE

Randy Baker President and COO – Surface Mining Joy Global

Ted Doheny President and COO – Underground Mining Joy Global

IT STARTS WITH ONE GOAL Our goal at Joy Global is to be the leading global supplier of advanced equipment, systems and direct services for the global mining industry.

So how do we achieve our goal?

We work to make sure our customers receive the most consistent and superior experience — every time and everywhere — with our people, our processes, our products and our services. We aim to be the trusted partner who is easy to do business with.

In order to achieve our goal in this consolidating marketplace, we must simplify our business.

• We must leverage our best practices to improve the value we bring to our customers.

• We must drive operational consistency across all business platforms and geographies.

• We must perform seamlessly as one business.

• We must become one face to all of our customers.

That is our path forward.

Together, as ONE Joy Global, we are the future of mining.

It starts here.

Michael W. Sutherlin, President and Chief Executive Officer, Joy Global

IT START WITH A CLEAR MISSION BHP Billiton’s Spence Mine, Calama, Chile

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Scott Stevens, Field Service Representative

OUR MISSION To be the leading global supplier of advanced equipment, systems and direct services for mining.

To partner with our customers to enable them to consistently achieve the lowest cost per unit of production for the life of the equipment.

To create a motivating work environment and provide challenging career opportunities for our people.

To deliver superior returns to our shareholders.

IT STARTS A DRIVIN PASSION

TS WITH NG N Mike Spiegel, Machinist

WE ARE COMMITTED TO MINING Singular focus on mining Our business is focused solely on serving surface and underground mining operations.

Life Cycle partnership Our aim is to supply superior equipment and direct service that achieve the lowest cost per unit of production over the life cycle.

Global reach Our global organization is built, integrated and operated as a source of competitive advantage.

Local focus Our people and services are close to the mines to

IT S WITH D SE

STARTS DIRECT ERVICE

Jennifer Yan, Engineer

WE ARE FOCUSED We are performance-driven We always have the mindset that we can do things better.

We are creative.

We solve problems.

We are customer-focused We value direct customer relationships.

We relate to our customers; we are “one of them.�

We speak their language.

We understand what creates value for our customers, and we help them improve on that.

We are proud and passionate We are proud of the equipment we make and of the services we deliver.

We are passionate about our superior product brands and

IT STARTS OUR PEO

TS WITH OPLE Mike Niemczyk, Assembly Technician

Dennis Conner, Smart Services Manager

OUR VALUES GUIDE US We are genuine We act with integrity.

We keep our promises.

We do what is right.

We are down-to-earth We are hands-on — we know our business and our jobs from the bottom up.

We work to create strong relationships built on earned trust.

Our communication is open, timely and easy to understand.

We are reliable We are transparent and consistent in what we say and do.

We act with urgency of purpose — we are efficient and timely.

We make every effort to meet expectations and deliver on our promises.

IT STARTS CONTINU IMPROVE

S WITH UOUS EMENT Joe White, OpEx Core Team Manager

Matt Beilstein, Engineer

Chris Minotti, Associate Engineer

WE STRIVE TO LEAD Quality We want our machines to start and run flawlessly from Day 1.

Safety We have a zero-harm mentality.

Performance We have a growth mentality and unrelenting drive for world-class performance.

A seamless business Exemplified by our Operational Excellence program, our Smart Services and our Joy Global operations in Africa.

IT START WITH RELATION

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NSHIPS Knighthawk’s Prairie Eagle Mine, Illinois, USA

WE BELIEVE IN Employees We believe our fundamental strength lies in the quality of our people.

Customers We believe that everything we do must start with our customers in mind.

Shareholders We believe in strong financial performance that rewards our investors.

Partners We believe in fair and mutually beneficial relationships with our suppliers.

Communities We believe in contributing to the well-being of the communities in which we live and work.

Industry We believe in advocating for the advancement

IT START GIVING

TS WITH G BACK

IT STA H

ARTS HERE

IT STA HERE

ARTS E

Tony Anderson, Machinist

IT STARTS WITH YOU No matter what role you play, you are vital to Joy Global’s success. Your individual commitment is essential and helps us perform as one seamless, global brand.

We need your passion, your expertise and your common sense. Ask yourself, “How can I make our business better?” If you have an idea, we want to hear it. Ask, “Does what I’m doing feel right?” If it doesn’t, tell us.

Working together toward the same set of goals, with the same set of ethics, we succeed.

We can never stop collaborating and improving.

What we do helps create a bigger and brighter future for everyone.

And together, as ONE Joy Global, that future starts here.

April 2012 rev 1