THIEL Design Case Study Porfolio Marketing

THIEL Case Study Portfolio

keith walters

| Brand Architect

Strategic Planning Director

Brand Communications Planning + Design

keith @ thiel.com www.thiel.com

We are Brand Architects.

We build integrated brand identity and marketing communications that tell your brand story and enhance your presence in the marketplace. Our clients range from start-ups and not-for-profits to multinational organizations.

We have an experienced team of business & design professionals.

We share a common passion to create inspired work.

We understand business.

We are creative & strategic thinkers.

We create communications that enhance your image and drive

your financial success.

O u r

a p p r o a c h

Think & Feel. It describes what your brand identity and communications need to inspire. It describes what differentiates your organization, and the meaning you bring to market. Design without meaning is just pretty pictures.

Brand communications with meaning have the power to inform, explain and persuade. They tell your story.

Think & Feel. It describes how we combine left-brain strategy with rightbrain creativity. It describes the unique combination of life and enhanced meaning that should define every brand. We operate in the space between both sides of the brain, developing ideas that resonate across all points of contact. We tell your story.

O u r

Research & analysis

Strategic planning

Brand identity

Employee branding

Marketing communications

Financial communications

Environments

Internet marketing

Video & motion graphics

C A P A B I L I T I ES

Market & industry research Perception research Internal branding research Competitive research ROI research Benchmarking / Best practices Marketing audits

Communication plans Brand strategy & positioning Brand mission & vision Brand Profile Key messaging & taglines New market opportunities Product development

Naming & nomenclature Visual identity Brand launch New product launch Stationery systems Brand standards

Internal brand launch Employee communications

Capabilities brochures Books Product literature Catalogs Advertising Direct mail Social media Package design Internal communications

Annual reports Investor communications

Environmental graphics Signage programs Trade show displays Trade show support Point of sale

Website development Email campaigns Advertising

Animations Videos DVDs

o u r

p r o c e s s

ANALYZE Defining Opportunities We think about your organization and research everything about it. Through this targeted research, we analyze your situation, discovering competitive insights and strategic opportunities.

VERBALIZE Setting the Direction We verbalize strategic objectives and develop your Brand Profile™. Describing the essence of your organization, it becomes the guiding document through which all creative decisions are made and measured.

VISUALIZE Creating Solution Options The feel of your organization, expressed across all media and touch points, brings your brand and key messaging to life. We visualize and create brand assets for every way you communicate.

REALIZE Producing the Solution We put your organization in the best light to realize positive and measurable results, efficiently producing and effectively delivering your differentiating communication tools.

O u r

C O R E

V A L U ES

Creativity based on strategy We base all design options on our client business objectives, using creativity to communicate, not just decorate.

Aptitude without attitude We respect and listen to our clients’ opinions and requirements, collaborating to reach the most effective solutions.

Highest ethics and integrity We uphold the highest standards in all client relationships— their success is our success.

Concern for the individual We are committed to our employees and clients, enabling them to work as a team to produce solutions that make a difference.

Do what it takes philosophy We give our best creative effort no matter the size of the project, maximizing value and meeting deadlines.

Case Studies

AG Architecture

Naming & Brand Identity

s t at i o n e r y c o m p o n e n t s

new name & identity announcement

C a pa b i l i t i e s b r o c h u r e

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ity

Wauwatosa, Wisconsin Launching the Brand A change of ownership prompted a name

creativity

®

change and identity update for this architectural firm specializing in residential communities.

The new identity suggests the new partnership, and the element of community, supporting the positioning phrase “A Sense of Community.”

The new identity was launched with a memorable direct mail piece, and is supported by integrated communications that expand on the positioning

Newsletter

Direct Mail

f o c u s e d

phrase and its meaning for the firm and its work.

NEW IDENTITY

T H I E L DES I G N

|

Milwaukee

|

414.271.0775

|

thiel.com

Advertising

BorgWarner

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fuel efficiency/air quality ad

p r o d u c t awa r e n e s s a d

BWA 8392 What if Ad Buick Open

7/30/03

2:37 PM

Page 1

What if ? ...new-concept automatic transmissions saved fuel

...the safety of all-wheel drive was standard on family vehicles

...optimal engine performance meant skies stayed blue

At Borg-Warner Automotive we ask — and we answer. By providing new concepts and more choices in automatic transmissions, active all-wheel drive, engine timing systems, turbochargers and air-management systems, we’re improving V I S I T

O U R

W E B S I T E

A T

www.bwauto.com

fuel economy and air quality and delivering safety and convenience. We’re transforming the traditional to take the lead in powertrain systems. Go ahead and ask us…

what’s next?

face of leadership ad series

program ad

BorgWarner Auburn Hills, Michigan Advertising The advertising concepts for BorgWarner

company’s

heritage

and

creativity

the

®

include messages and imagery that promote history.

Its innovative value to the automotive industry, specific product performance attributes and value, and the technology leadership of the company’s people are also featured.

f o c u s e d

announcing the new powertrain technical center

c o m m e m o r at i n g f o r d ’ s 1 0 0 t h a n n i v e r s a r y

T H I E L DES I G N

|

Milwaukee

|

414.271.0775

|

thiel.com

Bostik, Inc.

Market-specific Communications

t r a d e s h o w d i s p l ay

product & process posters

door & window sealant mailers

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7ITH OUR BROAD LINE OF SUPERIOR SEALANTS "OSTIK IS CLEARLY COMMITTED TO THE )NSULATED 'LASS INDUSTRY WITH PRODUCTS THAT IMPROVE YOUR PRODUCTION EFFICIENCY

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s CONSISTENT PERFORMANCE ON YOUR PRODUCTION LINE s CUSTOMIZED HANDLING AND STORING AS THE SEALANT CURES

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Window sealants brochure

C O M M I T M E N T & P E R S O N A L AT T E N T I O N

COMMIT TE D

We are the resource that will work with you to understand your needs and provide exactly the right solution. From initial needs analysis through product support, you benefit from our consultative approach. We listen to you and study your product design, materials and manufacturing process in order to specify the right sealant and provide the application knowledge that is critical to your success.

PERSONALLY COMMIT TE D

Concern for our customer drives our business approach, our culture— and YOUR SUCCESS.

Our ultimate goal

WINDOW SEALANTS

is to help you achieve Our business approach is C U S T O M E R - F O C U S E D and

OUTSIDE

Front Cover

centered on A D D I N G V A L U E .

HIGH PRODUCTIVITY WITHOUT LINE PROBLEMS .

Bostik, Inc. Milwaukee, Wisconsin Market-specific Communications This industrial adhesives and sealants

creativity

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manufacturer required a system of product literature and communications tools to address multiple products and customer groups to explain the differentiating attributes of both the company and its adhesive products.

While maintaining consistency, individual product

literature

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direct

mail and trade show materials highlight each product’s attributes and applications ta b l e t e n t

to specific markets. Key customer groups

f o c u s e d

are addressed with differentiating value messages and materials that promote the specific performance characteristics of each product, and raise the level of awareness of the product and corporate brands.

hygiene adhesives brochure

T H I E L  DES I G N

|

Milwaukee

|

414.271.0775

|

thiel.com

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Dominican graduates receive among the very highest

report and advertising campaign now provide Dominican with the necessary tools for fundraising and recruiting.

scholarship dollars per student in Wisconsin.

AGO DUKE NOTRE DAME T T E N O R T H W E S T E R N YA L E WA S H I N G TO N U N I V E R S IT Y

Ucan U

DominIcan

f o c u s e d

educational excellence supported by

high school

Catholic. College Prep.

Sign up now!

SUM M E R

Basketball Camps for boys and girls in middle school are running in June and July.

For information on Basketball and other DHS Athletic camps, call 414-332-1170 ext. 130.

educational excellence supported by

print advertising

bus advertising

THIELâ&#x20AC;&#x2C6;DESIGN

|

Milwaukee

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414.271.0775

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thiel.com

Frantz Group, Inc.

Brand Identity Program

proposal system

c a pa b i l i t i e s b r o c h u r e

direct mail

Frantz Group Grafton, Wisconsin Brand Identity Program Strategic objectives Reinforce the firm’s market position and emphasize its focus on providing direct marketing services exclusively to technology companies.

Update the visual identity to begin the firm’s brand story.

calling all franchisees WE WANT YOUR OPINION

Participate in the 2007 Franchisee Technology Adoption Survey™ to help form a collective opinion that will inform the industry.

®

creativity

print Advertising

Strategic tools Market research revealed the positive client perception of the firm’s total focus on technology marketing.

The new logomark visually communicates the firm’s element of focus, and includes a strong and meaningful icon.

The Focus is Power positioning phrase strongly communicates the firm’s focus, and is illustrated on certain applications with a symbolic depiction.

The brochure is designed around the element of focus and describes the firm’s focus in delivering integrated direct marketing services.

A direct mail piece represents the firm’s personal attention to clients, and the unique fold allows the cap of the Frantz employee to change to the client’s cap, as “we become you.”

Fill out the survey online:

July 23 to August 22 The goal of the survey is to understand technology adoption from the QSR franchisee perspective.

This survey, which can drive change, is your opportunity to communicate back to franchisors and technology vendors — to make it faster, easier and more efficient to integrate new technology into your franchise.

Participate in the survey,

Return on objectives The firm has realized immediate success in attracting clients around the Focus is Power positioning, and is differentiated in the market.

Employees are energized around the new brand identity, and the firm’s interiors and merchandise help to bring the brand alive.

f o c u sed

www.qsrmagazine.com/survey

and your name will be entered in a drawing to win an Apple iPhone that will make you the envy of your friends.

2007 Franchisee Technology Adoption Survey is co-sponsored by QSR Magazine and Frantz Group. Participation in this survey is restricted. It is only for QSR franchisees or their designees responsible for selecting, recommending or approving the purchase of technology used to run their franchised restaurant(s). Participants will be validated.

Limit: one entry per person and per email address. For detailed information visit: qsrmagazine.com/survey/rules.

TFG2919 QSR-Adƒ.indd 1

www.qsrmagazine.com

www.thefrantzgroup.com

7/9/07 5:05:51 PM

Website

new identity

THIEL DESIGN

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Milwaukee

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414.271.0775

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thiel.com

Inland Power Group

Marketing Communications

direct mailer

c o m pa n y n e w s l e t t e r

Inland Power Group Butler, Wisconsin Marketing Communications Evolving from the previous dual name Detroit

creativity

®

Diesel & Allison Transmissions, Inland Power Group now represents the activities of the company to repair vehicle fleets and provide key parts to keep commercial vehicles running. The positioning phrase “Ready to Run” describes the key value of the c o m pa n y b r o c h u r e

company

to

keep

vehicle

fleets

and commercial transportation vehicles operating and on the road. Integrated

f o c u s e d

communications components are designed to convey power and movement, and the people behind the company’s critical services.

advertising

brand launch mailer

T H I E L DES I G N

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Milwaukee

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414.271.0775

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thiel.com

Joy Global

Corporate Communications

E m p l o y ee D e v e l o p m e n t P r o g r a m

gathering insight

Employment Value Proposition

To identify Employment Attributes that attract and help retain superior talent, we

surveyed over 1,000 people, including

new and tenured employees, employees who have left us, and candidates who have chosen not to join us.

We also studied the best-in-class results of a landmark survey by the Corporate Leadership Council to learn what various companies are doing to attract and retain good people.

Digging DEEPEr. Reaching FaRtheR.

joy global survey

1,100 Joy global employees 16 Lost candidates 19 Lost employees

2

objectives

how we need to operate

To attain our long-term

Strategic imperatives, we need to

continuously improve the caliber of our teams.

Toward our objectives, we must project

a strong Employment Value Proposition that gives Joy Global a competitive advantage

in the labor market.

We must attract

and retain high-performing people who

have technical skills, experience, contacts and resources, peopleskills and passion â&#x20AC;&#x201D;

to step in, step up and succeed.

As an organization we will: messaging

Consistently communicate our commitment to provide Development Opportunities and Future Career Opportunities.

delivery

Joy Global Inc.

Facilitate Development Opportunities and Future Career Opportunities that increase

joy global strategic imperatives

Growth Operational Excellence High Performance Shareholder Value

10

as our business grows.

EVP = Messaging + Delivery 11

E m p l o y ee Rec r u i t i n g W e b s i t e

Joy Global Milwaukee, Wisconsin Corporate Communications The distinctive Joy Global Careers website

creativity

®

is the company’s foremost tool for attracting prospective employees. The site is designed to convey that Joy Global is “the team to be on” — highlighting the culture and people, performance expectations, technology focus and fiscal strength of the global corporation.

The 24-page Employment Value Proposition

annual reports

booklet defines Joy Global’s Employee Development

f o c u sed

Program for the hundreds of managers worldwide who are responsible for developing and retaining Focused on the Future oF Mining

high-performing talent. This “bible” sets the CEO’s expectations of management leaders.

fINaNCIaL HIGHLIGHts

to o u r s H a r e H o L d e r s

october 30, 2009

october 31, 2008

Net sales

3,598,314

3,418,934

Gross profit

1,152,800

990,005

Gross Profit Percentage operating Income

32.0%

29.0%

702,312

551,204

Operating Income Percentage Net Income

5 16

16.1% 374,278

21

4.41

3.45

28

0.70

0.63

11

103,104

108,425

Cash dividends per share

I am pleased to report that our fiscal 2009 was a year of record performance and significant accomplishments despite many challenges

27

19.5% 454,650

diluted earnings per share shares outstanding

% Change

that resulted from unprecedented volatility in our end-markets.

The Joy Global Inc. annual report is a vital

This past year we delivered record revenues, record earnings and record profitability, and we improved many other areas of performance. Earnings

(5)

per share were up 28 percent to $4.41 on a 5 percent increase in revenues to $3.6 billion. Our operating profit margin increased by 90 basis points

(in thousands, except per-share information)

from our prior best to 19.5 percent. Process improvements also helped working capital velocity, and we reduced both Accounts Receivable and

instrument for conveying the corporation’s financial

Inventory on higher sales. We also generated our second highest level of cash from operations despite a reduction in excess of $200 million in

JoY GLoBaL INC. is a worldwide leader in manufacturing, distributing and servicing equipment for surface mining, through its p&H Mining equipment business and underground mining, through its Joy Mining Machinery business.

customer Advanced Payments due to declining backlogs. I am also proud Michael W. Sutherlin President and Chief Executive Officer Joy Global Inc.

to report that 2009 was our safest year ever, with a lost time incident rate below 0.7 per one hundred full time workers. To put this in perspective, it is less than one-fourth the average rate of all manufacturing.

performance and strategic direction to the

JoY GLoBaL INC. 2009 aNNuaL report

eBit (in millions)

revenue (in millions) $2000

100%

$800

$1500

80%

$600

60%

$1000

Our fiscal year began with the global economy rapidly headed into recession and with commodity end-markets in a virtual freefall from their record levels of 2008. Our

40% $500

20%

$0

0% 03

04

05

06

Aftermarket Original Equipment

07

08

and deferring mine expansion projects. Despite the pressures

$200

at the time, we addressed resulting contract cancellations

$0

09

03

04

05

06

07

08

09

goodwill of major customers. I believe we balanced these Free Cash Flow (in millions) Free cash Flow*

two objectives appropriately, and will benefit from our

50%

$600

actions when these projects are re-activated.

40%

$500 $400

30%

made systemic changes in our cost structure. We moved

$0 04

05

06

07

08

09

*Reconciliation available at www.joyglobal.com

is essential in developing the appropriate verbal

conventional volume-based reductions, but we have also

$100

0%

sensitivity

adjust our own business. Costs have come down by more

$200

10%

Critical

The sudden decline in incoming order rates caused us to

$300

20%

community.

and deferred Letters of Intent in a manner that served the long term interests of our business and preserved the

Aftermarket Sales %

return on invested capital*

03

investment

customers reacted quickly by reducing production levels

$400

03

04

05

06

07

08

09

*Reconciliation available at www.joyglobal.com

1

and visual messaging that influence decisions about investing in the company.

global reach. leading technology. j o y

g l o b a l

i n c.

2 0 0 7

a n n u a l

r e p o r t

joy global inc.

2008 annual report THIEL DESIGN

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Milwaukee

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414.271.0775

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t h ie l . c o m

Kohler Company

Product Print Communications

p r o d u c t l i n e b i n d e r / ta b s y s t e m

f u l l l i n e c at a l o g s

11

1

G L A S S

B O D I E S

B A T H

OF

&

W A T E R

S H O W E R

S H O W E R S & S H O W E R D O O R S

10

Kohler Company Kohler, Wisconsin

BAT H &

Product Print Communications Both the ‘Bodies of Water’ binder and tab

creativity

®

system and the full line catalogs were developed to capture the emotional appeal that the Kohler product line elicits. These materials employ a human lifestyle approach featuring dramatic photography and a rich color

palette

that

suggests

comfort

and sophistication. The materials offer a wide-ranging audience of architects, contractors, retail stores and consumers

f o c u s e d

a steady stream of innovative Kohler products.

5

COLORS

7

BODY S PA SYSTEMS

3

program identity

MENT TA I N ENTER& EN KITCH-

FAUCETS

b i n d e r ta b s

T H I E L DES I G N

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Milwaukee

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414.271.0775

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thiel.com

Kolb+Co.

Brand Identity Program

W EB S i t e modular firm brochure

Kolb+Co. direct mail

Milwaukee, Wisconsin Brand Identity Program The accounting firm previously known as Lauwasser

added

complimentary

®

Kolb

creativity

“ pa r t n e r s ” a d c a m pa i g n

businesses to serve its clients beyond traditional accounting and CPA services. A new firm name and brand identity signals these additional capabilities beyond accounting. The firm is now known as Kolb+Co., with a visual identity that features a distinctive “plus sign,” representing the firm’s additional, value-added services, as well as the mathematics and measurement inherent in

f o c u s e d

outdoor advertising

the firm’s services. A nomenclature system re-named the complementary businesses under the Kolb+Co. name. Marketing materials and advertising are unified, with the plus sign serving as a meaningful and rememberable visual element.

“ l e a d g e n e r at i o n ” a d c a m p a i g n

new Logo

old Logo

T H I E L DES I G N

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Milwaukee

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414.271.0775

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thiel.com

MARQUETTE

Marquette University

a l m c g u i r e c o u r t f l o o r d e ta i l

Al McGuire Court

Marquette University Milwaukee, Wisconsin Al McGuire Court To honor Marquette’s legendary basketball

creativity

®

coach, Al McGuire, the university updated its basketball floor design, renaming it “Al McGuire Court.” The new floor graphics were designed to appear strong on camera and serve to project a more dynamic image.

The new floor also effectively combines the multiple identities of Marquette, the Bradley Center and Conference USA. Additionally, sports vending machine fronts were developed for on-campus locations.

f o c u s e d

sports vending front

T H I E L DES I G N

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Milwaukee

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414.271.0775

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thiel.com

M e q u o n N a t u r e P r e sclient erve

B d reasncdr i Cp ot m i omi nu noi cf awt ioornks

donor report

Restore.

mission

a brief history....

Our mission is to be a guiding example of restoration by returning an urban/suburban area

With a generous gift from the Paddock Fund at the Greater Milwaukee Foundation, Mr. Richard Paddock

to pre-settlement conditions and establishing an environmental education conservancy

set in motion an effort that will save a square mile of land for future generations. As he looked out from his

and natural habitat that inspires exploration and cultivates stewardship, encouraging

Alexian Village apartment, he saw woods and fields stretching north outward from Milwaukee’s urban edge.

visitors to get off the path.

Dick said with a twinkle in his eye, “It would be good to save ‘a little land’.” The City of Mequon and the Ozaukee

Explore.

Discover.

Get off the Path

a r ep or t t o ou r donor s

Washington Land Trust took up his challenge, and today the Mequon Nature Preserve and adjoining Milwaukee County Kohl Park will preserve for future generations a green space that is the size of New York City’s Central Park. founding partners City of Mequon Greater Milwaukee Foundation Ozaukee Washington Land Trust

Table of Contents

8200 W. County Line Rd. Mequon, WI 53097 262.242.8055

Brief History Progress Private/Public Partnership Gifts Donors

1 2 4 4 5

check out our progress Swan Road Trail

Land Acquisition In 2002, the Greater Milwaukee Foundation, the Ozaukee Washington Land Trust, and the City of Mequon announced a goal to purchase a square mile of land to establish a premier environmental education and recreation facility for the greater Milwaukee community. Today, the partners have purchased 438 acres and protected in perpetuity another 112 adjoining acres. Only 90 acres remain to achieve the original goal.

Land Restoration Another goal is to return the land to hardwood forests and wetlands as it was prior to European settlement in the 1830’s. So, volunteers have planted thousands of trees, and the Wisconsin Waterfowl Association has removed miles of drain tile. With the drain tile gone, wetlands have returned. The result is that a variety of species such as Sandhill Cranes, Leopard Frogs, and Crayfish are now returning to this newly emerging habitat. All of these changes will make for a richer learning experience for students of all ages.

PieperPower Education Center The Ozaukee Washington Land Trust renovated a 12,000 square foot building to create a “sustainable structure” that demonstrates eco-friendly products and practices as well as to house our partners’ educational programs. Many generous gifts were supplemented by the efforts of volunteers and local businesses who donated equipment, supplies, materials, and their expertise.

Today this education center has become an “environmental hub” for all to use.

Trails and Observation Tower

All visitors are welcome! The five-mile long trail system is nearing completion, and a 40 foot high observation tower has opened.

1 A bridge and boardwalks over several wetlands allow visitors to explore and discover a variety of habitats. Park at 10000 North Swan Road, Mequon, to begin your journey.

Management and Operation

The Ozaukee Washington Land Trust manages the land at the Mequon Nature Preserve as well as the PieperPower Education Center and several farmsteads with the assistance of one full-time employee, the Mequon Nature Preserve manager. To support the manager, the Land Trust relies on the dedication of volunteers, school groups, and university students as well as several seasonal college interns.

Endowment

The partners established the Mequon Nature Preserve Endowment Fund at the Greater Milwaukee Foundation with a bequest and a major gift. The Mequon Nature Preserve Advisory Board is working to raise $2.5 million to provide long-term financial support assuring future sustainability of the Nature Preserve and its mission. Please remember the Mequon Nature Preserve in your estate planning.

Observation Tower given in Marie Kasten’s daughters’ names to honor their inspiring teachers

Trinity Creek Restoration

2

Norma and Gene Hayman Classroom

Before

Concordia University undergraduate ecology class

Riveredge Nature Center teacher with MPS students at the Mequon Nature Preserve

3

Mequon Nature Preserve...

a place like no other.

Mequon Nature Preserve and PieperPower Education Center

Doing the impossible...

The impossible has happened. Seven years we started journey to Theago, Mequon Naturea Preserve is a place like no other. restore almost one square mile of farmland to a rolling landscape Although the Preserve liescovered in the midst of a metropolitan area withThe overresults 1.6 million once there you will find with maples and oaks and meandering wetlands. are in.people, As yourself far away from the city’s hustle and bustle. You you walk the Preserve, you will see a startling transformation: will walk through nearly one square mile of hardwood ■ children racing up an observation tower towetlands, see a soaring forests, and hawk open fields. This close-in location youth ■ black-eyed susans and cone flowersenables replacing corngroups fields and students enrolled in K-12 programs, technical colleges, and universities to use this ■ students monitoring newly planted trees that will become space as their outdoor classroom. While young children are tomorrow’s forest catching grasshoppers, university students are studying water quality.

Others come to hike, birdwatch, picnic, or ■ ducks paddling in a pond where soybeans once grew snowshoe.

While the journey will take another 100 years, a place of unique beauty now exists. This land will never be covered with roof tops and driveways; Mequon Nature Preserve’s PieperPower Education Center is located it will be a peaceful refuge forever. at 8200 West County Line Road, Mequon WI. To learn more about

fundraising brochures

the Nature Preserve and the Education Center or to print a trail map, please visit our website: http://mequonnaturepreserve.org.

Designed by THIEL Design.

Printed on recycled paper.

How you can make a difference

Trails and the observation tower are open to the public sunrise to sunset, 365 days a year.

8275 West Donges Bay Road Mequon WI 53097

Education – support efforts to partner with schools and youth groups that bring students of all ages to the Mequon Nature Preserve and to keep the PieperPower Education Center open for everyone.

. Another wetland has emerged, attracting birds

c/o the Greater Milwaukee Foundation 101 West Pleasant Street, Suite 210, MIlwaukee, WI 53212

The Mequon naTure Preserve Greater Milwaukee Foundation and PiePerPower educaTion 1020 NorthcenTer Broadway

this quiet refuge is waiting for you!

Milwaukee, WI 53202 Located on the urban edge, the Mequon Nature Preserve is 438 acres of hardwood forests, wetlands, and open fields.

Schools and community organizations bring children to this outdoor classroom to make their indoor studies come alive.

Visitors come year round to hike, bird-watch, and snow shoe. The Nature Preserve and its education center are located at 8200 West County Line Road, Mequon, WI, a short drive for 1.5 million people. Over 40,000 children alone live within five miles of the Nature Preserve.

ronment

Come to Education the MequonCenter Nature Preserve

Public & Private Partners are sharing the costs

In 2002, the City of Mequon committed $2.5 million to establish the Mequon Nature Preserve. Since then, all funding has come through gifts from individuals, foundations and corporations, and from grants awarded by the State of Wisconsin. No property tax revenue has been used since 2002 to support the Nature Preserve.

Because the State limits the amount of money the city can raise through property taxes, all financial support must come from other sources. So we continue to ask for your help to create a legacy for future generations.

The PieperPower Education Center at the Mequon Nature welcomes students of all ages. Young children will . AnotherPreserve wetland hasgrasshoppers emerged, attracting birds be catching while university students are wildlife. Sandhill and Great completing researchCranes projects.

The Education Center supports A University professor talks with his students and other Blue Heron have efforts becomeand summer all these more.residents.

Organizations dedicated to Oaks and maples are where corn and protecting oursprouting natural environment are holding educational soybeans once grew. workshops, lectures, and meetings.

Three miles of trails are now open. Park at 10000 North Swan Road and lose yourself in a field of In addition to housing educational programs, the building asters ordemonstrates enjoy the shade of a sugar maple tree.

The Mequon Nature Preserve is a place where children and its commitment to the environment through An observation tower willtechnologies, let you enjoyand this products used in all adults learn about their environment and participate in “green” practices, gentle landscape a new vantage point.and operation. land restoration and stewardship activities. Volunteers are aspects of from the building’s renovation

. .

Environmental Education Takes a Big Step

Mequon Nature Preserve...

.

a place like no other.

removing invasive plants, restoring wetlands, and planting thousands of trees.

Trails and the Observation tower are open to the public sunrise to sunset, 365 days a year.

Elementary school children spent a week studying their environment

The new observation tower gives you an amazing vantage point

10000 North Swan Road Mequon WI 53097

PieperPower Education Center 8200 West County Line Road | Mequon WI 53097 | 262-242-8055

8275 West Donges Bay Road Mequon WI 53097

Trailhead Parking loTs 8200 West County Line Road Mequon WI 53097 262-242-8055

PiePerPower educaTion cenTer

.

Please send your gift to: Mequon Nature Preserve Fund

mequonnaturepreserve.org

. .

Endowment – make a gift to the Mequon Nature Preserve Endowment Fund at the Greater Milwaukee Foundation. The fund’s interest earnings will support the Nature Preserve—a place like no other—forever.

and other wildlife. Sandhill Cranes and Great Blue Heron have become summer residents.

Oaks and maples are sprouting where corn and soybeans once grew.

Three miles of trails are now open. Park at 10000 North Swan Road and lose yourself in a field of asters or enjoy the shade of a sugar maple tree.

An observation tower will let you enjoy this gentle landscape from a new vantage point.

PieperPower Education Center 8200 West County Line Road Mequon WI 53097 262-242-8055

Land Restoration – buy trees, plants, and supplies for students and volunteers who contribute thousands of hours to restore the land to

the forest and wetlands it once was.

Get off the path…

10000 North Swan Road Mequon WI 53097

Come to the Mequon Nature Preserve

Trailhead Parking Lots

Your gifts will help in the following ways:

a year of accoMPlishMenTs What were farm fields 6 years ago is now a signature facility serving children and visitors from throughout the region. A few of our recent accomplishments are listed below:

hosted over 100 meetings, workshops, and lectures at our PieperPower Education Center for students of all ages. constructed another two miles of trails, boardwalks and an observation tower that are making access to all parts of the Preserve easier than ever. restored another wetland. This open water and its native plantings offer a refuge for birds and small mammals.

installed a geothermal heating/cooling system and planted a sedum roof at the education center. These improvements demonstrate best “green” practices.

sharing our faciliTies Making your gifTs go farTher We are recruiting schools and community mission-related organizations

to make use of the Mequon Nature Preserve to enhance their programs.

The Mequon naTure Preserve Listed below are some of the groups that now regularly use this facility: and PiePerPower educaTion cenTer Riveredge Nature Center with MPS elementary school students

Concordia University Located on the urban edge, the Mequon Nature Preserve is 438 acres ofWisconsin hardwood and forests, wetlands, and open fields.

UWtoMilwaukee Geosciences Department Schools and community organizations bring children this outdoor classroom to make their indoor studies come alive.

Visitors come year round to hike, bird-watch, and snow shoe. The Nature Preserve and its education center are located at Milwaukee Area Technical College - North Campus 8200 West County Line Road, Mequon, WI, a short drive for 1.5 million people. Over 40,000 children alone live within five Boy Scouts and Girl Scouts of America miles of the Nature Preserve.

Tri-County, Rite-Hite, and the John C. Cudahy YMCAs Area High Schools Through sharing, we reduce the costs for everyone and stretch your dollars farther.

Designed by THIEL Design.

i d e n t i f i c at i o n & t r a i l s i g n a g e

fundraising folder

Mequon Nature Preserve Mequon, Wisconsin Brand Communications The mission of the Mequon Nature Preserve

creativity

ÂŽ

is to be a guiding example of restoration by returning an urban/suburban area to pre-settlement conditions and establishing an environmental education conservancy and

natural

habitat

inspires

that

exploration and cultivates stewardship.

Endeavoring to enlighten and educate through hands-on teaching and free exploration, the 400-acre nature preserve is supported by

f o c u s e d

a coordinated system of brand identity,

Christine nuernberg Christinen@mequonnaturepreserve.org cell: 262-623-1384

8200 W. County Line Rd. Mequon, WI 53097 tel: 262-242-8055 fax: 262-242-8056

Christine nuernberg

Milwaukee

|

Christinen@mequonnaturepreserve.org cell: 262-623-1384

414.271.0775

|

thiel.com

8200 W. County Line Rd. Mequon, WI 53097 tel: 262-242-8055 fax: 262-242-8056

Christine nuernberg Christinen@mequonnaturepreserve.org cell: 262-623-1384

8200 W. County Line Rd. Mequon, WI 53097 tel: 262-242-8055 fax: 262-242-8056

|

Christine nuernberg

T H I E L â&#x20AC;&#x2C6;DES I G N

Christinen@mequonnaturepreserve.org cell: 262-623-1384

o z a u k e e w a s h i n G t o n l a n d tr u s t P.O. Box 917 West Bend, Wl 53095 tel 262.338.1794

8200 W. County Line Rd. Mequon, WI 53097 tel: 262-242-8055 fax: 262-242-8056

G r e at e r M i lwa u k e e f o u n d at i o n 1020 North Broadway Milwaukee, WI 53202 tel 414.272.5805

Christine nuernberg

City of Mequon 11333 N. Cedarburg Road Mequon, Wl 53092 tel 262.236.2944

Christinen@mequonnaturepreserve.org cell: 262-623-1384

8200 W. County Line Rd. Mequon, WI 53097 tel: 262-242-8055 fax: 262-242-8056

8200 W. County Line Rd. Mequon, WI 53097 tel: 262-242-8055 fax: 262-242-8056

Christine nuernberg Christinen@mequonnaturepreserve.org cell: 262-623-1384

Christine nuernberg

8200 W. County Line Rd. Mequon, WI 53097 tel: 262-242-8055 fax: 262-242-8056

Christinen@mequonnaturepreserve.org cell: 262-623-1384

Christinen@mequonnaturepreserve.org cell: 262-623-1384

8200 W. County Line Rd. Mequon, WI 53097 tel: 262-242-8055 fax: 262-242-8056

Christine nuernberg

Christine nuernberg

8200 W. County Line Rd. Mequon, WI 53097 tel: 262-242-8055 fax: 262-242-8056

Christinen@mequonnaturepreserve.org cell: 262-623-1384

letterhead & business card

8200 W. County Line Rd. Mequon, WI 53097 tel: 262-242-8055 fax: 262-242-8056

and a comprehensive signage system.

Christine nuernberg

fundraising and communications materials,

Christinen@mequonnaturepreserve.org cell: 262-623-1384

website

CASE STUDY Meritor

Re-Branding Communications Program

advertising

A HERITAGE OF INNOVATION More than 100 years of engineering innovation and technological breakthroughs stand behind the development of Meritor’s industry-leading drivetrain, mobility, braking and aftermarket solutions.

Our name has changed.

Our heritage of innovation remains. meritor.com

EVOLUTION IN PROGRESS. THE EVOLUTION OF THE MOST

Advanced, eco-engineered features include:

SUCCESSFUL TANDEM AXLE IN THE

A 2.47 axle ratio option — the fastest in the industry.

COMMERCIAL TRUCK INDUSTRY, —

The most complete range of ratios in the industry (2.47-7.17).

THE 14X TANDEM AXLE — TAKES THE QUALITIES OF ITS PREDECESSOR AND RISES TO ANOTHER LEVEL.

A more robust inter-axle differential assembly Meritor’s proprietary Amboid® design — which reduces vibration and promotes longer life for all powertrain components — now standard .

p r o du c t b r o c h u r e s

M E R I T O R ® O N - H I G H WAY A X L E S M E R I T O R O N - H I G H WAY A X L E S THE HIGHWAY IS LONG. OUR HISTORY FOR INNOVATION IS LONGER. For on-highway operations like truckload, less-than-truckload, distribution and leasing, you need components that can take whatever the road dishes out. Mile after mile, year in and year out.

As the world’s largest independent manufacturer of commercial truck axles for a broad range of vehicle applications, Meritor axles deliver the performance, reliability and efficiency that today’s fleets and end users demand. Plus reduced maintenance and operating costs.

Vehicle Systems, LLC le Road 48084-7121 USA

ormation,

t 866-668-7221

or.com.

BUILT ON A LEGACY OF FORWARD THINKING.

AXLE TECHNOLOGY HERITAGE.

Our heritage of over 100 years of “forward thinking” has produced unsurpassed leadership in the design, engineering and manufacturing of axles for the global transportation industry.

Today we are recognized as the global axle leader across all markets from light to heavy to severe duty.

We offer the broadest range of axles that provide our customers with proven axle technology innovations.

Our longevity is based on a rich heritage of product performance, customer service and engineering expertise in axle and gearing technology. Nobody does it better.

We’ve mastered the combination of leading-edge engineering, advanced gear-cutting, component durability and lightweight materials to support virtually every on-highway application.

AXLE MANUFACTURING PROCESSES AND GLOBAL LOCATIONS.

EVERYTHING YOU NEED TO STAY AHEAD.

Our engineering capabilities and manufacturing facilities reach from Asia and the Pacific Rim to Australia to Europe to North America and South America. We are proud of our proven success in global platform design. Our manufacturing capabilities are supported by six Global Engineering Centers of Excellence, with an electronically linked infrastructure for knowledge sharing and process collaboration.

OUR AXLE AND BRAKING SYSTEM FAMILIES ARE WORLD LEADERS.

Our full line of front, tandem and single rear on-highway axles features forward-thinking innovations designed to give you a true competitive edge. And all are backed by industry-leading service and support and comprehensive warranty coverage. No other axle supplier delivers such a complete solution to keep your operation moving forward.

ALL THE DETAILS YOU NEED. Following are complete specifications and benefits for all of our front, single rear and tandem on-highway axle models.

Meritor is recognized throughout the industry for being a world leader in both the axle and braking system categories. Our company has provided many gamechanging axle and braking technology innovations, and we continue to lead the way in product performance, customer service and engineering expertise.

Litho in USA. Revised 03-11 SP-09149 (68322/11900) ©2011 Meritor, Inc.

mes depicted herein are the property of their respective owners, and are not in any way associated with Meritor, Inc., or its affiliates.

M E R I T O R M P G S P E C 1 4 X ™ TA N D E M A X L E

m e ri to r ® o F F - H i GHWAY Dri V e tr A i N cAPABi L itie S

M E R I T O R P E R M A L U B E™ R P L S E R I E S D R I V E L I N E S ®

XCEPTIONAL INNOVATION

Meritor Heavy Vehicle Systems, LLC 2135 West Maple Road Troy, Michigan 48084-7121 USA

For more information, call OnTrac at 866-668-7221 or visit meritor.com.

PERMANENTLY LUBRICATED. SEALED FOR LIFE. Litho in USA. Revised 03-11 SP-1093 (68322/11900) ©2011 Meritor, Inc.

M ER I T O R ® FI R E A N D R ES C U E C A PA B I LI T I ES

ADVANCED BRAKING SOLUTIONS

RELIABLE, LOW-MAINTENANCE DRIVELINES

PREMIUM STOPPING PERFORMANCE.

PERMANENTLY LUBRICATED. SEALED FOR LIFE.

Meritor understands that premium stopping performance is a must in fire and rescue, which often

Meritor Permalube RPL Series Drivelines are the first in the North American heavy-duty commercial

requires safe but aggressive driving at maximum payloads. That’s why we’ve developed, in conjunction with

vehicle industry to be permanently lubricated and sealed for life. The advantage? Reduced operating

Meritor WABCO, a high-performance stopping package that optimizes performance and life-cycle for fire

and maintenance costs, industry-leading warranties, easy serviceability and extended U-joint life.

and rescue applications.

EX225 Air Disc Brakes.

The EX225 is BRAKING. a twin-piston air disc brake for axle FOUNDATION

ratings over 23,000 GAWR. Increased pad volume As the industry brake leader, you can expect an array delivers longer and more consistent performance of braking options to choose what’s best-suited for your throughout the life cycle of the vehicle while application. Our Q Plus cam brake is an industry standard, a high power-to-rate ratio delivers maximum offering premium stopping performance and minimal stopping performance. maintenance. For extreme durability, our Cast Plus delivers the added robustness needed for some fire/rescue applicaSingle-Piston Air Disc Brakes. tions.

And for superior resistance to fade, the EX225 offers Meritor WABCO the way in single-piston air proven reliability inleads frequent-stop applications. disc brakes brake with products that suits offer your increased Whatever package best axle and pad thickness, longer life and lower maintenance application, trust that Meritor’s heritage of braking costs. performance in the fire and rescue industry ensures that it’s engineered for maximum performance in the most PAN Range. demanding of work environments

RSSplus™ Roll Stability Support.

RSSplus the next generation of Meritor WABCO’s S MART T RACis ANTI-LOCK BRAKING SYSTEMS.

roll stability support system.

It incorporates Why trust your vehicle’s stability to anything industryless than leading ABS performance, key safety features the proven performance of Meritor WABCO’s SmartTrac and improved roll mitigation. RSSplus helps the ABS? Available in 4S/4M, 6S/4M and 6S/6M configurations, driver maintain trailer and overall vehicle stability the while complete range of systems ensures you get the right integrating ABS, Power Line Carrier (PLC) solution based on thefor extreme needs of fire/rescue communications the transfer of the data to an in-cab application, number axles and capability type of suspension system PLC Display, andoftelematics for transmitting running undertrailer the vehicle. real-time data to fleet headquarters.

Meritor WABCO ABS systems are available a range The system simultaneously monitors trailer in wheel of configurations forand fire suspension and rescue. Their speed, lateralappropriate acceleration pressure. proven performance, simplet diagnostics minimized If the vehicle approaches its rollover and threshold, automatically applies trailer partsRSSplus requirements are certain to appeal to brakes the fire as and needed in order to reduce the risk of rollover and rescue market. to help the driver bring the vehicle under control.

Designed specifically for trailer applications, the PAN family of brakes combines best-in-class

variety of applications.

Thicker pads offer longer service intervals and lower maintenance costs n

n

Encapsulated guiding system is made with protective metal

Spreader plate shields the piston boot from high thermal stress

PERMALUBE RPL SERIES DRIVELINES SPECIFICATIONS APPLICATION

VOCATION

RPL25SD*

25,000 N-m

4.69” x .230” wall

Main Driveline

Linehaul

18N

RPL25

25,000 N-m

4.59” x .180” wall

Main Driveline

Linehaul

176N/18N

RPL20

20,000 N-m

4.095” x .180” wall

Main Driveline

Linehaul

17N/176N

RPL20

20,000 N-m

4.095” x .180” wall

Inter-axle Driveline

Linehaul

17N

SD* = Severe Duty

n

Compatible for use with spring suspensions as well as air-ride suspensions

n

Premium 2-modulator (2M) roll mitigation system

n

ABS and PLC functionality

n

Incorporates diagnostics and meets Society of

Brake caliper provides an advanced surface coating

n

Permalube RPL Series Drivelines are the only drivelines available for fire and rescue vehicles in North America that are permanently lubricated and sealed for life.

This feature results in reduced operating and maintenance costs, the longest warranties in the industry, easy serviceability and extended U-joint life.

RPL Series Drivelines deliver significatnly higher torque capacities than competitors’ products, and their advanced sealing features include an E-coated, protective steel guard that shields against contaminants and debris.

SERIES

braking torque output with low weight, long pad life and low cost of ownership. The single-piston design is compact for easy axle adaptation in a

n

PERMALUBE RPL SERIES DRIVELINES.

Automotive Engineers (SAE) recommendations using TOOLBOX software, PC or simple blink codes and PLC at the nose of the trailer n

Advanced “intelligent” communications capabilities through onboard data recording with instant event broadcasting capability via PLC communications or telematics devices

n

Anti-corrosion treated cast valve

n

Integrated filters for both control and supply air

n

Available for aftermarket retrofits on trailers already

U-JOINT RATING

TUBE SIZE

REPLACES

c o m m u n i ty b r o c h u r e a n d a d v e r t i s i n g

DIVERSITY

S U S TA I N A B I L I T Y

E D U C AT I O N

VOLUNTEERISM

H E A LT H & H U M A N S E R V I C E S

A CULTURE OF GIVING

S U S TA I N A B I L I T Y

E D U C AT I O N DIVERSITY

H E A LT H & HUMAN SERVICES

VOLUNTEERISM

WE’RE BULLISH ABOUT OUR COMMUNITY

A R T S & C U LT U R E

COMMUNITY SERVICE IS IN OUR DNA

As a leading global supplier to the motor vehicle industry, Meritor understands the value of building better axles, brakes and the many other innovations we create. We also understand the value of building better places for our employees to live and raise their families. Thank you for providing us the opportunity to contribute to the success of this community and support a worthy cause.

As a leading global supplier to the motor vehicle industry, Meritor understands the value of building better axles, brakes and the many other innovations we create. We also understand the value of building better places for our employees to live and raise their families. Thank you for providing us the opportunity to contribute to the success of this community and support a worthy cause.

meritor.com

meritor.com

CIVIC I N V O LV E M E N T

d i s p l ay b a n n e r s

AXLES EVOLVED MERITOR 14X™ TANDEM DRIVE AXLE

EASY RIDES

MERITOR R IDE S ENTRY ™ TRAILER SUSPENSIONS

SCIENCE What if... your truck could see?

FRICTION MERITOR Q PLUS ™ CAM BRAKES

C O R PO R AT E B R A N D I D E N T I T Y MERITOR LOGOMARK

MERITOR LOGOMARK

5

Logomark Sizes

Incorrect Logomark Usage

On materials such as business cards and letterhead, standard sizes are specified. However, many items require minimum size limitations and judgement to decide which size logomark will reproduce the best and appear the most consistent.

The Meritor logomark must not be changed, distorted or violated in any way. The following examples represent common logomark violations.

Minimum Size

Ad / Brochure / Sell Sheet

To maintain visual clarity, especially in the bull symbol, a vertical or horizontal logomark, with the word MERITOR at 1.125” wide, is the minimum size the logomark should be printed.

In situations where the logomark is to be used at a small size and the readability or reproduction quality of the ® would be compromised, the ® may be omitted.

Ads, brochures and sell sheets (8.5 x 11”) use a logomark with the word MERITOR at 2.125” wide.

//// S

1.125”

Letterhead / Envelope Letterheads and envelopes use a horizontal logomark with the word MERITOR at 1.5” wide.

s Do not stretch or skew the logomark

we work for you

s Do not use the logomark as part of a sentence

s Do not alter letter spacing or placements of the bull and trademark ®

s 8.5 x 11” brochure, ad and sell sheet logomarks at actual size

Size Consistency

s Do not condense or compress the logomark

s Do not place graphics or busy patterns around the logomark that obscure it

Meritor Corporation Troy, Michigan

s Do not crop the logomark or bleed it off the edge of a page

////

2.125”

Business Card Business cards use the horizontal logomark with the word MERITOR at 1.125” wide.

At

FTBALL TEAM

s Do not place type or other elements within the logomark’s clear space

s Minimum size and business card logomark at actual size

6

s Do not outline the logomark

Re-branding Communications Program

///

To achieve consistency, use a common logomark size on materials of a similar nature. For example, a shirt, jacket and cap should use the same size logomark. Another way to create consistency is to use a logomark that is sized to the nearest inch or half inch across similar materials.

1.5”

s Do not combine the logomark with other elements or shapes to make a new logo

s Letterhead / Envelope logomark at actual size

s Do not use colors other than the official Meritor colors for the logomark

s Do not place the logomark on photographic imagery that compromises legibility or impact

The previous ArvinMeritor name and brand

cr e a t i v i t y

®

identity was diluted and misunderstood, with no unified and cohesive global brand

b r a n d st a n d a r ds

standards. Global research determined the strength of the stand-alone Meritor brand name and the strength of the bull icon.

Legal Business Name Address Line One Address Line Two City, State 00000 Country

A comprehensive brand standards manual

meritor.com

First M. Lastname Company Address City, State 00000 Dear Firstname:

was developed and implemented globally,

First Lastname Title Line One, Group or Division

Together, the best work of these two icons of typography results in a cohesively designed typeface Optional Title Line Two, Department suited to a broad spectrum of typographic needs. But the Bulmer types did more than imitate the starkLegal Business Name ness of the modern-style Didot-Bodoni types. By condensing the letterforms, giving the strokes higherAddress Line One Address Line Two contrast, and bracketing the serifs slightly, Martin made his typefaces both beautiful and practical. City, State 00000 Country tel:

You’ll often see Bulmer in use as a display face because of its high contrast and distinctive letter fax: mobile: shapes. As a text face, it adds elegance to any page, and in combination with its expert set, you can email: use Bulmer for text settings of virtually any subject, from novels to mathematical treatises.

outlining and detailing the new logomark

000.000.0000 000.000.0000 000.000.0000 Firstname.Lastname@meritor.com

Designed in 1993 by Chong Wah of Monotype, Ocean Sans is a two-axis multiple master typeface that ranges from normal to extended in width, and light to extra bold in weight. It has a large x-height with resulting short ascenders and descenders. It’s unusual for a sans serif because of its relatively high contrast between thick and thin strokes, which makes it useful for display purposes. As a multiple master typeface, it performs well in innumerable typesetting situations. Since the normal width of Ocean Sans is quite narrow, it’s ideal for magazines and other text settings rife with copyfitting issues.

Eccentric was designed in 1881 by Gustav F. Schroeder for the T.J. Lyons type foundry. It’s an all-capital, narrow-bodies, monoline display face that could be described as high waisted. With crossbars and main junctures more than halfway up the letterforms, every letter—except the W—has a long-legged appearance. Eccentric has a wide range of display uses, from playbills to fashion advertisements.

usage standards. Format standards and templates were developed for stationery,

Legal Business Name Address Line One Address Line Two City, State 00000 Country

Isabella was designed in 1892 for MacKellar, Smiths and Jordan, one of many type houses that were later amalgamated into American Type Founders. As testimony to its long-lived appeal, Isabella was one of the first PostScript language typeface releases of Agfa Compugraphic. With its unmistakable 19thcentury characteristics—swirls, loops and surprising letter shapes—Isabella is a natural for display situations that demand high drama or, dare we say, melodrama.

print

Originally drawn in the style of 19th-century woodcut types with interior shading and ornate English swashes, Raphael was updated in 1974, and the interior shading was removed. It now exhibits modern design elements—very wide letter strokes offset by hairlines—and is easily identified by the swashes that curve over the tops of the capitals, turning into crossbars on the A, E, F and R. Used sparingly, Raphael adds flash to advertisements, announcements, stationery, notices and business cards.

literature,

advertising,

signage,

f o c u se d

Dateline

electronic communications and merchandise,

Closing

as well as internal and external launch

First Lastname Title

components. In addition, usage standards were created and confirmed for all Meritor subsidiaries.

st at i o n e r y

Research,

design

and

implementation

activities were accomplished over a period of nine months, and were implemented by a global brand team, responsible for

http://www.shopmeritor.com

SEARCH SHOPMERITOR.COM

ShopMeritor.com WORK WEAR

|

C O R P O R AT E W E A R

|

CAPS

implementing the new program in their global region.

|

EVENTS

|

CUSTOM ORDERS

|

G I F T C E R T I F I C AT E S

Sweatshirts

Caps

New logomark

M e r c h a n d i s e st o r e w e b p o r t a l

T H I E L D E S I G N

|

Milwaukee

|

414.271.0775

|

thiel.com

Meritor Defense

product brochure

Product Branding

product brand ad

P ro T ec SerieS of HMiS & AWD SYSTeMS

PAYLOAD. PERFORMANCE. PROTECTION.

SUPERIOR MISSION SUPPORT. The ProTec SerieS of high MobiliTy indePendenT SuSPenSionS (hMiS) for tactical wheeled military vehicles and armoured personnel carriers, as well as specialty and offhighway applications. Building a foundation of strength under every corner of the iron triangle â&#x20AC;&#x201D; protection, performance and payload.

The ProTec Series 30 HMIS for applications requiring GAWRs up to 14,000 lbs., the ProTec Series 40 for GAWRs up to 22,000 lbs., and the ProTec Series 50 for GAWRs up to 29,000 lbs.

new logomarks

Meritor Defense Troy, Michigan interactive touchscreen

Product Branding & Communications We were challenged by Meritor Defense

creativity

®

to develop an integrated communications program for a new line of High Mobility Independent

Suspensions

systems

for

tactical wheeled military vehicles and armored

personnel

carriers.

Statistics

showed that this new product line dramatically reduced critical injuries to combat personnel in vehicles.

With the first challenge to name the new product sell sheets

product, ProTec uniquely differentiates

strategy

and

the

“protection

f o c u sed

this line from other products. This protection space”

is currently not occupied by competitor SERIES 30 SerieS

SERIES 40 SerieS

DELIVERING PERFORMANCE TO THE WARFIGHTER

SUPERIOR MISSION SUPPORT

HigH-Mobility independent SuSpenSion for Severe off-road applicationS

SERIES 50 SerieS

The iron triangle of Payload, Performance and Protection, representing the three absolute must-haves for a high-mobility independent suspension series for the military market. s Only one product family builds a foundation of strength under every corner of the Iron Triangle – the p ro t ec SerieS of High Mobility Independent Suspensions (HMIS), built for tactical wheeled military vehicles and armored personnel carriers, as well as specialty and off-highway applications. s Customers demanded superior force protection, unmatched mobility and unparalleled ride quality, all in a weight-efficient package. s Meritor liStened . s The results? The p ro t ec HMiS SerieS 30 for applications requiring GAWRs up to 14,000 lbs., the p ro t ec

HMiS SerieS 30 for GAWRs up to 23,000 lbs., and the p ro t ec HMiS SerieS 50 GAWRs up to 29,000 lbs.

SUPPORTING THE WARFIGHTER FROM THE GROUND UP HigH-Mobility independent SuSpenSion for Severe off-road applicationS The iron triangle of Payload, Performance and Protection, representing the three absolute must-haves for a high-mobility independent suspension series for the military market. s Only one product family builds a foundation of strength under every corner of the Iron Triangle – the p ro t ec SerieS of High Mobility Independent Suspensions (HMIS), built for tactical wheeled military vehicles and armored personnel carriers, as well as specialty and off-highway applications. s Customers demanded

HigH-Mobility independent SuSpenSion for Severe off-road applicationS The iron triangle of Payload, Performance and Protection, representing the three absolute must-haves for a high-mobility independent suspension series for the military market. s Only one product family builds a foundation of strength under every corner of the Iron Triangle – the p ro t ec SerieS of High Mobility Independent Suspensions (HMIS), built for tactical wheeled military vehicles and armored personnel

products.

All

communications

in

the

integrated campaign were designed to reinforce this positioning, explaining how

carriers, as well as specialty and off-highway applications. s Customers demanded superior force protection, unmatched mobility and unparalleled ride quality, all in a weight-efficient package. s Meritor liStened . s The results? The p ro t ec HMiS SerieS 30 for applications requiring GAWRs up to 14,000 lbs., the p ro t ec

HMiS SerieS 40 for GAWRs up to 23,000 lbs., and the p ro t ec HMiS SerieS 50 GAWRs up to 29,000 lbs.

the ProTec products lead with protection.

Campaign components include print ads,

superior force protection, unmatched mobility and unparalleled ride quality, all in a weight-efficient package. s

Meritor liStened . s The results? The p ro t ec HMiS SerieS 30 for applications requiring GAWRs up to 14,000 lbs., the p ro t ec HMiS SerieS 40 for GAWRs up to 23,000 lbs., and the p ro t ec HMiS SerieS 50 GAWRs up to 29,000 lbs.

product regional

defense video

literature, radio

ads

product and

video,

trade

show

touchscreen display.

The positioning strategy sets the products apart from competitors that primarily stress product performance and maximum payload, not protection. The new name has proven to be evocative, compelling and direct.

The new product is achieving “stickiness” in the market.

THIEL DESIGN

|

Milwaukee

|

414.271.0775

|

thiel.com

The Printery

Brand Identity Program

customer brand identity announcement

O P A L

The Printer y Advantage E-ser vices

C O I N

Customer Resources Connect with us Capabilities File Transfer Employment Histor y

website

The Printery New Berlin, Wisconsin Brand Identity Program Making a statement” is at the heart of

creativity

®

this printer’s desired result for its printed e v e n t A n n o u n c e m e n t & s tat i o n e r y

products, as well as the end benefit for its customers. By turning the “i” into an exclamation point and using bold colors in the new logo, it makes a statement in every application. The new brand identity was introduced to employees through a simple spiral bound book that expresses “The pride, The power, The passion, The Printery.”

Customers were informed of the new identity

f o c u s e d

through a three-dimensional exclamation point brought to life with a transparent tube containing a simple folded brochure and yellow ball.

p r o m o t i o n a l m at e r i a l s

vehicle graphics

employee brand launch announcement

T H I E L DES I G N

|

Milwaukee

|

414.271.0775

|

thiel.com

Corporate Communications

S e n s i e n t Te c h n o l o g i e s

125th Anniversary book

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print advertising

Sensient Technologies Corporation Milwaukee, Wisconsin Corporate Communications A commemorative hard cover book with

creativity

®

leather slipcase describes the growth of Sensient Technologies—a global manufacturer and

marketer

of

colors,

flavors

and

fragrances—from 1882 to present. It features dynamic photography, a simplicity of format 2004 annual report

and succinct copy. The intention was to create a “coffee table” style book which helps to position the company as a global industrial leader with a long history of

f o c u s e d

innovative products in various markets.

Its annual report and trade publication ads are Sensient’s key tools for building awareness among its market and investors.

The annual report does double-duty communicating the company’s unique capabilities and value to both the investment community and prospective customers.

2002 annual report

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Snap-on Incorporated

Brand Identity Program

i n n o v at i o n w o r k s l o g o

i n n o v at i o n s w o r k s c e n t e r

Snap-on Incorporated Kenosha, Wisconsin Brand Identity Program

creativity

®

Strategic objectives Strengthen the identity of one of the country’s best known brand names.

Reflect the reorganization as a single global company with four related business units—Snap-on Tools, the heritage of the company—along with Snap-on Industrial, Snap-on Diagnostic and Snap-on Financial Services.

Update the identity while reflecting the heritage of the company, and appear bolder and more dynamic in all applications.

Strategic tools The logomark update respects the heritage of the company, and adds impact in all applications—product identification, packaging, sponsorships, environments and worldwide racing venues.

The spirit of the Snap-on identity is expressed in multiple applications that support the essence of the company, and unifies all customer and investor touch points.

The Innovation Works identity extends the Snap-on Brand and identifies the center for research and development at Snap-on headquarters.

The environmental graphics surrounding the Innovation Works adds dimension to the identity and depicts the worldwide reach of Snap-on products.

pocket folder

f o c u sed

Return on objectives A flexible system of brand identity standards guides all media applications and maintains the strength of the brand identity.

A nomenclature system guides new business unit and subsidiary activities and acquisitions.

The updated brand identity assumes a more dynamic presence in all worldwide applications.

annual reports

new logo

old logo

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S o m m e r â&#x20AC;&#x2122;s B u i c k P o n t i a c S u b a r u

Brand Indentity, Advertsing & Collateral

Television advertising

direct mail

Sommer’s Buick Pontiac Subaru Mequon, Wisconsin Brand Identity, Advertising & Collateral To help position and differentiate itself in

creativity

®

the automotive marketplace, Sommer’s Buick Pontiac Subaru updated its brand identity.

Along with an updated visual identity and positioning phrase, the branding program includes television advertising, direct mail, customer mailer

newspaper advertising, outdoor and other customer communications. The 15 second TV ad is the most “arresting” the dealership has ever done, and the entire communications

f o c u s e d

program has been very successful in building awareness and driving sales.

c a r c l i n i c i n v i tat i o n

billboard advertising

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T h e r m a l Tr a n s f e r P r o d u c t s

Integrated Communications

c a pa b i l i t i e s b r o c h u r e

advertising

Thermal Transfer Products Racine, Wisconsin

P-BAR SERIES MA BOL AOL

Standard Brazed Aluminum Plate &Bar Oil Coolers

Integrated Communications

5215 21st Street, Racine, Wisconsin 53406-5096 www.thermasys.com TTPSales@thermasys.com

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4/1/09 4:41:54 PM

SETTING THE

The Right CORE for the Right Application

COOL POWER Thermal Transfer Products is at the core of cool, clean solutions.

We manufacture custom engine cooling packages to keep your engines Tier compliant, cooling for lower combustion temperatures and cleaner emissions.

IN HEAT TRANSFER Oil Coolers • Radiators • Charge Air Coolers • OE Modules

ICUEE 2007 OCTOBER 16-18 VISIT US IN BOOTH #3109

visit www.icuee.com for more information

May 4-7

See us at booth #10327

We COOL what you

5215 21st Street Racine, Wisconsin 53406-5096 TTPSales@thermasys.com PHONE : (262) 554-8330 www.thermaltransfer.com

EMAIL :

P r o d u c t l i t e r at u r e TTP3825 H&P Mag AD 3-09.indd 1

2/11/09 2:47:06 PM

Strategic tools The positioning theme of Cool Power describes in two words what the company does, and is used with “We Cool what you Power” to more fully describe the company’s ability to provide thermal management products that cool a wide variety of engines in multiple industries. It is the lynch pin in all communications.

Integrated communications components are all centered around the Cool Power theme, and include a new system of product literature, a product catalog, print advertising and a newly developed customer partner award.

The Cool Power theme has developed into a corporate mantra for employees, appearing as a key element on employee merchandise and performance awards, and igniting a new level of employee pride around a cool idea.

®

NEW

creativity

DUAL FAN MA MODELS with optional internal bypass

Strategic objectives Establish differentiating messaging and an integrated campaign to market the company’s highly engineered air, water and oil-cooled products to customers and OEMs. Update the product literature to reflect a higher level of excellence.

f o c u sed

Return on objectives After the introduction of the Cool Power theme and its initial communications components, the company experienced a double-digit increase in brand awareness, as opposed to the virtually unchanged brand awareness of competitors.

Sales of many products experienced an increase and the catalog went into a second printing within six months to meet demand.

Internal pride is at an all-time high and employees are motivated around the Cool Power theme.

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The perfect fit.

U M B FAs u n da sfund S e r vmanager, ices

you’re oneMofa r ak ekind goals and t i n g –C with a m p adistinct ign objectives for your future growth. We make the effort to understand your unique challenges, so we can create the perfect fit for you with our superior back-office services.

Contact us at 1.888.844.3350

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umbfs.com

D i r e c t m a i l e r c a m pa i g n

Fund Accounting & Administration / Transfer Agency / Distribution* / Alternative Investments / Custody* / Cash Management* *Services provided by UMB Bank, n.a., and UMB Distribution Services, LLC

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8/26/09 11:33:32 AM

UMB Funds Services Milwaukee, Wisconsin Marketing Campaign

creativity

®

copy

f o cused

direct mail

The perfect fit. print & web advertising

As a fund manager, you’re one of a kind – with distinct goals and objectives for your future growth. We make the effort to understand your unique challenges, so we can create the perfect fit for you with our superior back-office services.

Contact us at 1.888.844.3350

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umbfs.com

Fund Accounting & Administration / Transfer Agency / Distribution* / Alternative Investments / Custody* / Cash Management* *Ser vi c es p rovi d ed b y UM B Ban k, n .a., an d UM B Di s tri b u ti on Ser vi c es , LLC

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The perfect fit.

8/26/09 11:33:32 AM

As a fund manager, you’re one of a kind – with distinct goals and objectives for your future growth. We make the effort to understand your unique challenges, so we can create the perfect fit for you with our superior back-office services.

Contact us at 1.888.844.3350.

THIEL DESIGN

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University of Wisconsin â&#x20AC;&#x201C; Milwaukee

Environmental Branding Program

c h a n c e l l o r â&#x20AC;&#x2122; s h o u s e a d d r e s s p l at e

interior directional sign

exterior directional sign

University of Wisconsin – Milwaukee Milwaukee, Wisconsin Environmental Branding Program The environmental signage system is a major

creativity

®

component of the UWM brand, as well as the built environment, helping to shape perceptions, communicate differentiating qualities and set expectations. As part of a new University Brand Identity, a comprehensive exterior and interior campus wayfinding and m a i n c a m p u s p e r i m e t e r i d e n t i f i c at i o n

signage system serves to not only identify and direct, providing a sense of place, but

c a m p u s b u i l d i n g i d e n t i f i c at i o n

also provide a highly visible “face” for the

f o c u s e d

University brand. It distinctively “announces” the University within its surrounding urban and residential environment, “branding” the UWM campus. The interior sign system brings the exterior design components inside, serving to direct, identify and maintain consistency with the brand identity in all campus buildings.

h a l l w ay d i r e c t i o n a l

T H I E L DES I G N

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problem solving in: L I T I G AT I N G

disputes N E G O T I AT I N G

contracts S T RU C T U R I N G

Please think of us

business transactions

We Find Answers whenever you need

PL A NNING

for business succession

ways to resolve virtually any legal issu

assistance, or know of

affecting businesses & their owners.

someone who needs...

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with government agencies R EPR ESEN TING

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We’re very appreciative of the opportunity to serve you.

GLUE FLAP

Brochure & pocket folder

GLUE FLAP

S T R A I G H T F O RWA R D P R O B L E M S O LV I N G

F

inding the best, most practical legal solutions. Taking the time our

clients need—without wasting time. Offering

S T R A I G H T F O RWA R D P R O B L E M S O LV I N G

counsel and experience, not unnecessary extras.

Weiss Berzowski Brady LLP’s business law

BUSINESS LAW

attorneys work with clients on a wide variety of business transactions. We handle acquisitions and

That’s professional efficiency. And it is what

F

inding the best, most practical distinguishes Weiss Berzowski Brady LLP. legal solutions. Taking the time our We have based our law practice on a simple

clients need—without wasting time. Offering principle — top-quality, efficient problem

dy LLP

counsel and experience, not unnecessary extras. solving, with personal concern. In our role

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icient.

clients.

mergers; management and leveraged buyouts; business organizations; lending transactions; commercial agreements; the formation and operation of corporations, partnerships, and limited liability entities; joint ventures; sales and distribution arrangements; and other commercial

That’s professional efficiency. And it is what as facilitators, we negotiate contracts. Aid in

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distinguishes Weiss Berzowski Brady LLP. business transactions. Plan for estates and

experience negotiating and structuring all types

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solving, with personal concern. In our role We can help you minimize taxes, and aid you as facilitators, we negotiate contracts. Aid in in dealing with government agencies. We have business transactions. Plan for estates and the experience and skill to understand, interpret

Delafield

400-D Genesee Street

Delafield, WI 53018

TEL

262.646.5812

FA X

262.646.3340

business succession. Identify, analyze and resolve and solve complex legal problems, whether they issues affecting businesses and their owners. arise in a single transaction, or an on-going We can help you minimize taxes, and aid you client situation. We work efficiently. Consistently. in dealing with government agencies. We have And with an eye on bottom-line results. the experience and skill to understand, interpret and solve complex legal problems, whether they

nesee Street

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646.3340

The firm’s corporate and business practice clients range from single owner businesses to large mutli-state and multi-national operations.

Our attorneys also actively represent financial institutions that provide capital to businesses.

This representation includes the documentation of various loan transactions and the securing of the borrower’s obligations.

Weiss Berzowski Brady LLP’s business attorneys use their financial expertise and legal and tax knowledge to represent clients in all aspects of business transactions. Our attorneys develop a close relationship with clients to learn the

client situation.

GLUE FLAP We work efficiently. Consistently.

needs of the clients and their businesses. This

And with an eye on bottom-line results.

close relationship enables us to provide the best possible advice to our clients.

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400-D Genesee Street Delafield, WI 53018 TEL 262.646.5812 FA X 2 6 2 . 6 4 6 . 3 3 4 0

700 North Water Street Milwaukee, WI 53202 TEL 414.276.5800 FAX 414.276.0458

•

www.wbb-law.com

Weiss Berzowski Brady

DELAFIELD 400-D Genesee Street Delafield, WI 53018 TEL 262.646.5812 FAX 262.646.3340

Milwaukee, Wisconsin

www.wbb-law.com

3/12/04 8:53:08 AM

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Integrated Brand Marketing Ta x s e m i n a r a d & i n v i t e

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system

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$70 per individual; $60 for each additional individual from the same company/firm. Registration fees are waived for any CPA holding his/ her CPA license for less than two years. Please submit a separate form

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for each individual.

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projects the firm’s multiple practice areas

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to each client situation. The brand promise

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of “We Find Answers” unifies print

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M I LWAU K E E 700 North Water Street Milwaukee, WI 53202 TEL 414.276.5800 FAX 414.276.0458

Business Organization Commercial and Residential Real Estate Contract Preparation & Negotiation Employee Benefits Environmental • Estate & Business Succession Planning • Labor & Employment • Land Use & Zoning • Litigation/Dispute Resolution • Tax •

DELAFIELD

Seminar invitations and programs

to efficient, responsive & straightforward problem solving in:

Print advertising

L I T I G AT I N G

disputes N E G O T I AT I N G

contracts S T RU C T U R I N G

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solve virtually any legal issue

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for business succession

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ways to resolve virtually any legal issue affecting businesses & their owners.

someone who needs...

taxes DEA LING

with government agencies R EPR ESEN TING

our clients’ interests We’re very appreciative of the opportunity to serve you.

We apply our broad-based legal knowledge to efficient, responsive & straightforward problem solving in: L I T I G AT I N G

disputes N E G O T I AT I N G

contracts S T RU C T U R I N G

We Find

business transactions

ways to resolve virtually any legal issue affecting businesses & their owners.

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for business succession MINIMIZ ING

Please think of us whenever you need assistance, or know of someone who needs...

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with government agencies R EPR ESEN TING

our clients’ interests We’re very appreciative of the opportunity to serve you.

T H I E L DES I G N

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