ASSIGNMENT 01A: THE BUSINESS OUTLET
Interior Architecture Design 04 (IDS 60608)
NAME: THIAN WEN SZE
STUDENT ID: 0351316
SEMESTER: APRIL - AUGUST 2024 PROGRAMME: BA
[Hons] in Interior Architecture
HISTORY
HISTORY
A ust17yearsold,Kampradstarted the company as a mail-order business,initallysellingsmalltems likepens,wallets,pictureframes,and watches.
Atjust17yearsold, Kampradstartedthe companyasamailorder business, initalysellingsmall items lke pens, walets, pcture frames,andwatches
n1948,IKEAbegansellngfurniture becauseofthehighdemandfor furnitureafterthewar
I K E A
ABOUTIKEA
founder’sfirstname
founder’slastname
thenameofthefarm whereIngvargrewup
Ingvar'shomevillage.
Founder: IngvarKamprad
Establishedin:1943
Thepackaging
Thefurniturearesoldinflat pack.
Shippingcostsandshipping damageareminimized. Savespaceforinventory.
Thebusinessstartsfrommail-order from same suppliers with others retailers.
In 1948, IKEA began sellng furniturebecause ofthehghdemand after for thewar furnture
Tocutcost,Ingvarremaginedkeas entirebusnessmodetoadomestic productbusinesswhichhassmpfy thesupplychanmassivey
keamailoutcatalogsastheyusedto, butthecustomershadtocometothe storetobuyapieceoffurnture This hasreducedtheshippingfee.Inthe sametime,thecustomerscoudseethe actualproductinthestore
Whyarebeautiful productsonlymadefora fewbuyers?Itmustbe possibletooffergood designandfunctionat lowprices."
–IngvarKamprad
“Abetterlifeforeverydaypeople” Howinteriordesignencourages customerstomakepurchase?
Branches:471in62 countriesand5 territories
Apsychological phenomenonthatrefers tothetendencyfor peopletoplaceahigher valueonproductsthey havepartiallycreatedor assembledthemselves, comparedtosimilar productsthattheyhave notbeeninvolvedin making. Orgin: Ă„lmhult,Sweden
Adisplay’slayoutandlightingare designedtodrawpeopleinandmake themtaketheirtimetowandering around.
Thecoloursblue,yellow,andredare prominent,astheyareknowntobe calmingandenergising
Thelightinginthestoreisalso designedtomakecustomersfeel comfortable,andtomaketheproducts appearmoreattractive.
oneentrance,andoneexit.
eoplecouldwanderarounddifferentareas, butgenerally,everythingflowedinasingle direction,ascustomerswereguidedthrough theentirestoreinaonewaypath.
Whichmeantthecustomerswerebasically forcedtolookthroughalldepartmentsand seeeveryiteminthestorebeforereaching theexit
Themoreyoutravel,themoreitemsasa shopperexposedtoencouragingimpulse buysforthingsyouhadn'tevenplannedto purchase
IKEAemphasizessustainabilitybyusing renewable and recycled materials, reducing waste, and implementing energy-efficientpractices.
Products:Furniture, Textile,Kitchenware, Decor,Outdoor Product,Home Electronic,Home Improvement,Pet Product&F&B
Spendlessonpackaging materialswhichneededtobe assemblebyconsumersand simultaneouslyleadtothe Ikeaeffect
Thepackaging
Sincethemoreexpensiveitems wereatthebeginningofthestore whicharethelargefurnitureshown intheshowroom,bythetime customersgottothecheaperitems atthemarketline,thecheaperprice ofanewdecorationseemedlikea bargaincomparedtothatmassive diningtable.
Over50%ofpurchaseswere unplanned,highlightingthe effectivenessofthisstrategy.
TargetUsers:All sectionsofsociety, richornot
Offerwell-designed,functional productsataffordableprices.
IKEAhasembraceddigitaltransformation withshoppingplatforms,augmentedreality apps,andotherdigitaltoolstoenhancethe customerexperience.
IKEAparticipatesinsocialinitiatives suchaspovertyalleviation,refugee assistance,andchildren'srights.
Beingamember,you’llreceiveIKEA Familyrewards,discounts,experiences andafewsurprisesallyearround.
ngvashomevage
RetaiExperiences
SupplerReatonshpsMajuHomeemphasizesbuidingand maintainingstrongsuppierreationshipstoensurefavorable termstimelydeiveryandqualitystandards
SelerExperiences:
ProductExpertiseMauHomesstaffareproductexperts,adeptat answeringqueries,offeringtailoredrecommendationsand ensurngcustomersatisfaction
CustomerExperience:
VarietyOffersdiversefurnitureanddecoroptons
Quality:Ensuresdurable,aestheticalypeasngproducts
ServiceProvidesresponsiveafter-salessupportincluding warrantiesandrepairs
REPOSITIONING
THEME
useMaaysiarelatedtopc(BATIK)asthethemeofeverythingforMAJUHOMEConcept
MUSIC
ColaboratewithMalaysiansnger
COLOURSCHEME
useamemorableiconccolourmatchforallthebranches
PRCE
decreasethesellngpricebutkeepqualityconstant
SERVICES
improvepre-saleservice(AI/AR/VR)andafter-salesservce (delivery/service/repar)
Withover30yearsofexperiencenfurnitureindustry
MajuhomeConceptisMalaysa’slargestfurnturesolutions provderEstablshedin1986outofadesiretobringa unqueyconvenientshoppngexperienceandtoimprove thestandardofliving,theyhavesinceevolvedntoa modernone-stopfurnituremegamalthatoffersawide arrayofoptionsforeverybudget,styeandhomeinterior
UnimitedChocesOnine
DirectfromFactoryWarehouse
CustomizationOptions
ProductDiversity
MHFMembershp InteriorDesignConsultant
CompementaryAssembly&Delivery Service
REFLECTION
IKEA, founded in 1943 by Ingvar Kamprad, has evolved from a small Swedish mail-order business to a global leader in affordable, stylish furniture, characterized by its flat-pack design and customerassembly model. The brand is renowned for its modern Scandinavian design, blending simplicity, functionality, and accessibility, while also emphasizing sustainability. IKEA stores offer an immersive shopping experience, with fully furnished room displays and in-store restaurants, reinforcing its identity as a democratic design brand.
In contrast, MajuHome is a premium, tech-driven home and lifestyle brand that focuses on delivering a luxurious and futuristic shopping experience. Its business model revolves around personalized service and high-end design, often integrating advanced technologies like virtual and augmented reality. MajuHome's image is rooted in innovation, exclusivity, and modernity, appealing to customers who seek cutting-edge design and customization in their home environments.
ASSIGNMENT 01B:
UNCOMMON PRACTICE:
Location, Location, Location
Interior Architecture Design 04 (IDS 60608)
NAME: THIAN WEN SZE
STUDENT ID: 0351316
SEMESTER: APRIL - AUGUST 2024
PROGRAMME: BA [Hons] in Interior Architecture
INTRODUCTION
Nesedntheheartofabus ngurbanandscape hshertageshophousesandsasa estament obothhstoca charmandconemporaycuua expresson Refectnga unquebendoEceccandAtDecoarchecuasyesthebudngeauresana ow acadehaexendsdeepynwardchaacerscotadtonashophousesConsuced prmaryofbrckandconcree tswasareadonedwthvbanmuashaenhance s artstc appea Insde he shophouse s home o wo dstnct ye cuturay rch esabshments:MadRamenBarandaatooshopTogetherthesetwoestabshmens wthn heherageshophouseofe aharmonousbendo hstoca archtectureand conempoary culural experences makng a vban and dynamc par o he communy
natura resources
Theegonaroundpoh ocaed nhestateoPeak s chin ncudng ratanThsabundancepovded areadyavaabemaera o heocacommuniesowork wh
nuences
The pched desgn provdes exceenwaerdranagecuca o hecounysheavyrana prevenngwaereakageand srucuadamage Ofegoodtherma nsuaon
poh ocaed n hestateo Perak Maaysa hasatopica ranoestcmae ha swamandhumd houghou heyear wtheaveyaverageraina AnnuaTemperatue Theaveragehghtemperaue
npohsbeween30-33°C(8691°F)yea-ound
Annualrainal Annua ana npohanges omabou2000to2500mm 78-98nches)
STRUCTUREWITHFUNCTIONBASEDTYPOLOGY
MATERIALS
PRODUCTHISTORY
JAZZYRESOURCES (SEN&SER) 3mn(2100m)vaLoongPangma
Ballisticnylon,Cordurafabric, andwaterproofzippers.
Designedprimarilyforurban use,focusingonpracticalityand durability.
FASHION Bundleshop
Ipoh，isfamousasoneofthe shoppingparadisesforsecondhandorbundleitems.Many bundlestoressellavarietyof goods,rangingfromclothing, shoes,andbagstootherknickknacks.Thehistoryofbundle shopsinIpohisanintriguing reflectionofthecity'sevolving culture,economy,andlifestyle
ReasonofBUNDLESHOP famousatIpoh 1Afordabiy 2UniqueFnds 3CuluraTrend
Supportslocalartisansand traditionalcraftsmanship, promotingculturalpreservation.
FURNITURE Rattanshop
HistoryTheregionaroundIpoh,is richinnaturalresources,including rattan.Thisabundanceprovideda readilyavailablematerialforthe localcommunitiestoworkwith.
ReasonofRATTANSSHOP famousatIpoh 1TradtonaCafsmanshp 2AbundanNaturaResources
Urbancommutersandtravelenthusiasts
Representsmodernurbanlifestyleand practicaldesignwithaMalaysian origin.
Knownforsupportinglocal manufacturingandsustainability efforts.
2min(160.0m)viaJalanPanglimaand JalanBandarTimah
TraditionalArtLovers,Cultural HeritageAficionados
Includesfabrics,clothing,and accessorieswithintricatebatik
Perfectforthosewhoappreciate traditionalartandculturalheritage
Moderatetopremiumpricerange, balancingaccessibilitywiththe valueoftraditionalcraftsmanship andhigh-qualitybatik Emphasisonpreservingand celebratingculturalheritage throughartisanalcraftsmanship
Higherpricerange,reflectingits
REFLECTION
Mad Ramen in Ipoh is a unique dining establishment situated in a building with rich architectural and historical significance. The site is characterized by its solid structural integrity, with well-preserved openings, exits, and egress that align with safety standards. The building features a mix of original materials and finishes, showcasing a blend of heritage and modern updates. Its orientation and typology reflect the colonial architectural influences that are common in Ipoh, with a design that harmonizes with the surrounding historical context. The building’s façade and interior details reveal a careful preservation of historical elements, while modern interventions remain subtle and respectful of the past. The unseen aspects, such as the building's historical layers and the hidden structural reinforcements, add depth to its character. Mad Ramen is nestled within a vibrant community, surrounded by a mix of cafes, restaurants, shops, and public buildings, contributing to a lively urban atmosphere. The surrounding population and cultural traditions of Ipoh, known for its rich heritage and multicultural influences, enhance the dining experience, making Mad Ramen not just a place to eat, but a cultural immersion into the heart of Ipoh.
ASSIGNMENT 2: The OUTLET
Interior Architecture Design 04 (IDS 60608)
NAME: THIAN WEN SZE
STUDENT ID: 0351316
SEMESTER: APRIL - AUGUST 2024
PROGRAMME: BA [Hons] in Interior Architecture
REFLECTION
Reflecting on the Majuhome Gallery Design Concept, this project has been a journey of blending cultural heritage with modern innovation. The concept allowed for a deep exploration of how design can be both an art form and a storytelling medium, showcasing the richness of Malaysian wood species and the talent of local designers. The challenge was to create a space that was not only visually captivating but also functional and immersive, offering visitors a holistic experience that connects them to the roots of Malaysian craftsmanship while indulging them in the comforts of contemporary luxury. This project underscored the importance of thoughtful design in shaping meaningful, memorable experiences and reaffirmed the gallery's role as a bridge between tradition and modernity.
