IAD 4 2024

ASSIGNMENT 01A: THE BUSINESS OUTLET Interior Architecture Design 04 (IDS 60608)

NAME: THIAN WEN SZE STUDENT ID: 0351316 SEMESTER: APRIL - AUGUST 2024 PROGRAMME: BA [Hons] in Interior Architecture

“A better life for everyday people.”

Business Model Ingvar's home village.

Branches : 471 in 62 countries and 5 territories

ABOUT IKEA HISTORY

HISTORY

At just 17 years old, Kamprad started At just 17 years old, the company as a mail-order Kamprad started the small items business, initially selling as apicture mail- frames, and like company pens, wallets, order business, watches. initially selling small

Origin: Sweden Älmhult,

items like pens, In 1948, IKEA began selling furniture wallets, picture because of the demand for frames, andhigh watches. furniture after the war.

Ingvar Kamprad E lmtaryd Agunnaryd

founder’s first name

with

founder’s last name the name of the farm where Ingvar grew up Ingvar's home village.

Founder : Ingvar Kamprad Established in : 1943

Ikea mail out catalogs as they used to, but the customers had to come to the store to buy a piece of furniture. This has reduced the shipping fee. In the same time, the customers could see the actual product in the store.

– Ingvar Kamprad

A psychological phenomenon that refers to the tendency for people to place a higher value on products they have partially created or assembled themselves, compared to similar products that they have not been involved in making.

Target Users : All sections of society, rich or not

Philosophy

How interior design encourages customers to make purchase?

The Gruen Effect

Frugality & Simplicity Offer well-designed, functional products at affordable prices.

Maze layout

Product Placement

one entrance, and one exit.

The packaging

A display’s layout and lighting are designed to draw people in and make them take their time to wandering around.

eople could wander around different areas, but generally, everything flowed in a single direction, as customers were guided through the entire store in a one way path.

The colours blue, yellow, and red are prominent, as they are known to be calming and energising

Which meant the customers were basically forced to look through all departments and see every item in the store before reaching the exit

Since the more expensive items were at the beginning of the store which are the large furniture shown in the showroom, by the time customers got to the cheaper items at the market line, the cheaper price of a new decoration seemed like a bargain compared to that massive dining table.

The lighting in the store is also designed to make customers feel comfortable, and to make the products appear more attractive.

Why are beautiful products only made for a few buyers? It must be possible to offer good design and function at low prices."

The furniture are sold in flat pack.

Shipping costs and shipping damage are minimized.

Save space for inventory.

Spend less on packaging materials which needed to be assemble by consumers and simultaneously lead to the Ikea effect

others

the war.

To cut cost, Ingvar reimagined Ikea’s entire business model to a domestic product business which has simplify the supply chain massively.

Products : Furniture, Textile, Kitchenware, Decor, Outdoor Product, Home Electronic, Home Improvement, Pet Product & F&B

The packaging

In 1948, IKEA selling Thebegan business starts from mail-order from furniture same suppliers because retailers. of the high demand for furniture after

“The Ikea effect”

Flat-pack furniture

The more you travel, the more items as a shopper exposed to encouraging impulse buys for things you hadn't even planned to purchase

image & Identity Font

Colour

Over 50% of purchases were unplanned, highlighting the effectiveness of this strategy.

bold CAPITALIZED Blue & Yellow consistent color scheme

Social

IKEA Family

Transformation:

Initiatives:

Member:

IKEA has embraced digital transformation with shopping platforms, augmented reality apps, and other digital tools to enhance the customer experience.

IKEA participates in social initiatives such as poverty alleviation, refugee assistance, and children's rights.

Being a member, you’ll receive IKEA Family rewards, discounts, experiences and a few surprises all year round.

Sustainability

Digital

Initiatives: IKEA emphasizes sustainability by using renewable and recycled materials, reducing waste, and implementing energy-efficient practices.

HISTORY With over 30 years of experience in furniture industry, Majuhome Concept is Malaysia’s largest furniture solutions provider. Established in 1986 out of a desire to bring a uniquely convenient shopping experience and to improve the standard of living, they have since evolved into a modern one-stop furniture megamall that offers a wide array of options for every budget, style and home interior.

EXPERIENCES Retail Experiences: Supplier Relationships: MajuHome emphasizes building and maintaining strong supplier relationships to ensure favorable terms, timely delivery, and quality standards.

IDENTITY Contemporary Elegance

Seller Experiences: Product Expertise: MajuHome's staff are product experts, adept at answering queries, offering tailored recommendations, and ensuring customer satisfaction.

BUSINESS MODEL

Diverse Selection (MajuHome offers a diverse selection of furniture and home decor items, ranging from chic contemporary pieces to classic designs, to cater to various tastes and preferences.)

Unlimited Choices Online Direct from Factory Warehouse Customization Options Product Diversity

Customer Experience: Variety: Offers diverse furniture and decor options.

Quality: Ensures durable, aesthetically pleasing products.

Service: Provides responsive after-sales support, including warranties and repairs.

MHF Membership Interior Design Consultant Complementary Assembly & Delivery Service

HOME

FRESH AND MODERN IMAGE REPOSITIONING Home-Yuna

(MajuHome offers modern and sophisticated furniture and decor characterized by sleek lines, minimalist designs, and luxurious finishes, appealing to those who appreciate refined style.)

THEME use Malaysia related topic (BATIK) as the theme of everything for MAJUHOME Concept

STANDOUT WAYS CUSTOMIZATION

“Redefining Lifestyle, Your Way”

COLOURS all choice of colours customers can think of we can make it happen

SINCE 1986

MUSIC Collaborate with Malaysian singer

MATERIALS choosing materials according to customer’s favorite or budget

COLOUR SCHEME use a memorable iconic colour match for all the branches

ADD-ON ACCESSORIES / FEATURES extra accessories such as USB plug, wireless charging panel, light strip and etc.

PRICE decrease the selling price but keep quality constant

FURNITURE LAYOUT customizable drawer layouts, sofa layouts, cabinet door layout and etc.

SERVICES improve pre-sale service (AI/AR/VR) and after-sales service (delivery/service/repair)

S.W.O.T.

S TRENGTH

W EAKNESS HIGH QUALITY

O PPORTURNITIES PRICEY

THREATS

COMPETITIVE POSITIONING GRAPH

provide wider price range furniture to the customer

LAZADA

MULTI DIRECTION

PRICE

SOUTH EAST ASIA PRICING

QUALITY

PRICING

5

5

5

5

4

4

4

4

3

3

3

3

2

2

2

2

QUALITY

EXQUISITE

EXPAND TO NEW MARKETS

MARKET REPOSITIONING

IKEA LAZADA

1

IKEA

1

COMPLEX INSTALLATION

SHOPEE

HARVEY NORMAN

SHOPEE

HARVEY NORMAN

LAZADA

1

IKEA

LAZADA

1

FIRST IMPRESSION IKEA

create a fresh look for all the showroom furniture placement layout sort by price rearrange according to the category repaint

REFLECTION IKEA, founded in 1943 by Ingvar Kamprad, has evolved from a small Swedish mail-order business to a global leader in affordable, stylish furniture, characterized by its flat-pack design and customerassembly model. The brand is renowned for its modern Scandinavian design, blending simplicity, functionality, and accessibility, while also emphasizing sustainability. IKEA stores offer an immersive shopping experience, with fully furnished room displays and in-store restaurants, reinforcing its identity as a democratic design brand.

In contrast, MajuHome is a premium, tech-driven home and lifestyle brand that focuses on delivering a luxurious and futuristic shopping experience. Its business model revolves around personalized service and high-end design, often integrating advanced technologies like virtual and augmented reality. MajuHome's image is rooted in innovation, exclusivity, and modernity, appealing to customers who seek cutting-edge design and customization in their home environments.

ASSIGNMENT 01B: UNCOMMON PRACTICE: Location, Location, Location Interior Architecture Design 04 (IDS 60608)

NAME: THIAN WEN SZE STUDENT ID: 0351316 SEMESTER: APRIL - AUGUST 2024 PROGRAMME: BA [Hons] in Interior Architecture

INTRODUCTION

Product

Nestled in the heart of a bustling urban landscape, this heritage shophouse stands as a testament to both historical charm and contemporary cultural expression. Reflecting a unique blend of Eclectic and Art Deco architectural styles, the building features a narrow facade that extends deeply inward, characteristic of traditional shophouses. Constructed primarily of brick and concrete, its walls are adorned with vibrant murals that enhance its artistic appeal. Inside, the shophouse is home to two distinct yet culturally rich establishments: Mad Ramen Bar and a tattoo shop. Together, these two establishments within the heritage shophouse offer a harmonious blend of historical architecture and contemporary cultural experiences, making it a vibrant and dynamic part of the community.

The region around Ipoh, located in the state of Perak, is rich in natural resources, including rattan. This abundance provided a readily available material for the local communities to work with.

TARGET USER Tourist Lower-class Middle-class

SUNSET

THE DOUBLE DORJE 2 min (140.0 m) via Jalan Panglima and Jalan Bandar Timah

Q’AMNIS BOUTIQUES 2 min (150.0 m) via Jalan Dato Maharajalela

SP2S OFFICIAL CONCEPT STORE 2 min (140.0 m) via Jalan Panglima and Jalan Bandar Timah

The sun's strongest hours are usually

WEbetwAeen 1T1pmH and 3Epm.R

Clean lines, large windows, minimal ornamentation.

Contrasting colors suggest a contemporary approach. Large display windows and signboard space. Aligns with the utilitarian aspect of shophouses from that era.

Ipoh, located in the state of Perak, Malaysia, has a tropical rainforest climate that is warm and humid throughout the year with relatively average rainfall.

TILED PITCHED ROOF provides The pitched design excellent water drainage, crucial for the country's heavy rainfall, preventing water leakage and structural damage.

Offer good thermal insulation

COLUMN CAPITAL

Annual Temperature

Annual rainfall

The average high temperature in Ipoh is between 30-33°C (8691°F) year-round.

Annual rainfall in Ipoh ranges from about 2000 to 2500 mm (78-98 inches).

Fixed window

FASHION Bundle shop

CASEMENT WINDOW Arched louvered shutter

Ballistic nylon, Cordura fabric, and waterproof zippers.

Designed with the batik element and local components like architecture

Designed primarily for urban use, focusing on practicality and durability.

Tourists and Visitors

Urban commuters and travel enthusiasts

Deeply rooted in Malaysian culture, often reflecting traditional art and local heritage.

Represents modern urban lifestyle and practical design with a Malaysian origin.

Supports local artisans and traditional craftsmanship, promoting cultural preservation.

Known for supporting local manufacturing and sustainability efforts.

FURNITURE Rattan shop

Patterned cement building blocks

History Ipoh， is famous as one of the shopping paradises for secondhand or bundle items. Many bundle stores sell a variety of goods, ranging from clothing, shoes, and bags to other knickknacks. The history of bundle shops in Ipoh is an intriguing reflection of the city's evolving culture, economy, and lifestyle

JALA N MA RKET MARK ET LN

JALA N SU LTAN I

JALA N MA RKET

SKAN DAR

2 min (160.0 m) via Jalan Panglima and Jalan Bandar Timah

MIMPIKITA

Traditional Art Lovers, Cultural Heritage Aficionados

Fashion-Forward Women, Unique Design Enthusiasts

Includes fabrics, clothing, and

Includes modern clothing designs

accessories with intricate batik designs

often incorporating traditional motifs and craftsmanship

Perfect for those who appreciate traditional art and cultural heritage

Ideal for modern, stylish women looking for unique fashion pieces, especially for special occasions

Moderate to premium price range,

Reason of RATTANS SHOP famous at Ipoh 1.Traditional Craftsmanship 2.Abundant Natural Resources

JALA N MA RKET

WHAT TO WEAR 3

IPOH BATIK

METAL FRAME GLASS DOOR

FIXED GLASS WINDOW

Cotton and canvas

History The region around Ipoh, is rich in natural resources, including rattan. This abundance provided a readily available material for the local communities to work with.

Light wood texture

Vintage rustic clay brick wall

BAY WINDOW WITH IRON BARS

PRODUCT HISTORY

JALA N PA NGLIM A

JAZZY RESOURCES GREENROOM 136 (SENI & SERI) 3 min (210.0 m) via Lorong Panglima

Ipoh's tropical rainforest climate design. impacts building buildings need Residential ventilation, shading, and rain industrial protection, while buildings require ventilation, fire prevention, and rainproofing.

MATERIALS

Awning window

SITE LOCATION

JALA N DA TO SA GOR

STRUCTURE WITH FUNCTIONBASED TYPOLOGY

METAL FRAME WINDOW

CHOP LAI HOOI KEE 6 min (450.0 m) via Jalan Panglima and Jalan Bijeh Timah LORO NG HA LE

JALA N DA TO MA HARA JARE LA

JALA N BI JEH TIMAH

Prevalent in late 19th and early 20th centuries in Southeast Asia, particularly in the Straits Settlements.

Key Features: Arches, columns, and symmetrical facade.

Reflects colonial and European architectural influences.

balancing accessibility with the value of traditional craftsmanship and high-quality batik Emphasis on preserving and celebrating cultural heritage through artisanal craftsmanship

Higher price range, reflecting its high-end, fashion-forward positioning with premium materials and exclusive designs Modern, stylized interpretation of Malaysian culture, blending traditional elements with contemporary fashion.

BAN GUAN LEE HARDWARE ELECTRIC SDN.BHD.

C

B

A

C

B

12357 12357

A

Brick wall in army green paint finsih

PRODUCT STRATEGY Price

uneven mosaic textured black travertine floor tiles

Competitive Pricing Value for Money Membership Discounts

6 min (450.0 m) via Jalan Panglima

IPOH POTTERY COOKWARE

LOCAL RATTAN FURNITURE

Cultural Enthusiasts, HealthConscious Consumers, Gourmet Cooks and Collectors Durable and long-lasting Suitable for various cooking methods.

The prices may vary depending on the materials used and the craftsmanship.

Reflects cultural and historical backgrounds, valued for traditional craftsmanship. Adding cultural value to culinary practices.

Packaging Eco-friendly Materials Functional and Protective Brand Identity FLP SHP

SHOPLOT FRONT ELEVATION SCALE 1:100

FLP SHP

SHOPLOT REAR ELEVATION SCALE 1:100

Modern Families, Busy Professionals, Cost-Conscious Consumers Convenience and safety, Good heat resistance and even heating.

Ideal for daily home use, especially for slow-cooking soups and stews.

The cost-effectiveness is relatively high, usually with a moderate price.

Natural rattan which is a type of vine-like palm.

Eco-conscious Consumers, Cultural and Heritage Enthusiasts Natural, earthy, and unique pieces that showcase the beauty of rattan.

Rich cultural heritage, reflecting traditional Malaysian craftsmanship and design Durable and flexibility

MAJU HOME Wood, metal, fabric, and synthetic Offers a wide range of styles, from contemporary and modern to traditional.

Middle to upper-middle-class families, young adults, and professionals Generally less culturally significant focuses on mass appeal and contemporary design trends Varying quality, from budget to premium.

Promotion Integrated Marketing Campaigns Seasonal Sales Collaborations

Reason of BUNDLE SHOP famous at Ipoh 1.Affordability 2.Unique Finds 3.Cultural Trend

LEE TUCK KEE RATTAN 6 LEE min (450.0 m)KEE via Jalan Panglima TUCK RATTAN

4 min (270.0 m) via Jalan Bandar Timah

PENSONIC

FIVE FOOT WAY

9875

STYLE

EARLY STRAITS ECLECTIC STYLE

MODERN

ARCHITECTURE STYLE

SUNRISE

Concrete pavement

REFLECTION Mad Ramen in Ipoh is a unique dining establishment situated in a building with rich architectural and historical significance. The site is characterized by its solid structural integrity, with well-preserved openings, exits, and egress that align with safety standards. The building features a mix of original materials and finishes, showcasing a blend of heritage and modern updates. Its orientation and typology reflect the colonial architectural influences that are common in Ipoh, with a design that harmonizes with the surrounding historical context. The building’s façade and interior details reveal a careful preservation of historical elements, while modern interventions remain subtle and respectful of the past. The unseen aspects, such as the building's historical layers and the hidden structural reinforcements, add depth to its character. Mad Ramen is nestled within a vibrant community, surrounded by a mix of cafes, restaurants, shops, and public buildings, contributing to a lively urban atmosphere. The surrounding population and cultural traditions of Ipoh, known for its rich heritage and multicultural influences, enhance the dining experience, making Mad Ramen not just a place to eat, but a cultural immersion into the heart of Ipoh.

ASSIGNMENT 2: The OUTLET Interior Architecture Design 04 (IDS 60608)

NAME: THIAN WEN SZE STUDENT ID: 0351316 SEMESTER: APRIL - AUGUST 2024 PROGRAMME: BA [Hons] in Interior Architecture

REFLECTION Reflecting on the Majuhome Gallery Design Concept, this project has been a journey of blending cultural heritage with modern innovation. The concept allowed for a deep exploration of how design can be both an art form and a storytelling medium, showcasing the richness of Malaysian wood species and the talent of local designers. The challenge was to create a space that was not only visually captivating but also functional and immersive, offering visitors a holistic experience that connects them to the roots of Malaysian craftsmanship while indulging them in the comforts of contemporary luxury. This project underscored the importance of thoughtful design in shaping meaningful, memorable experiences and reaffirmed the gallery's role as a bridge between tradition and modernity.