The Phrase:
The present and past are connected.
YORKLYN STENCIL Early iterations of numbers designed for Heath Ceramics and its clocks inspire the house typeface of House Industries. Aptly named after the town where their studio resides.
The Quote: “The letters and language of childhood have a way of creeping into the subconscious, later allowing the adult mind to recall images and memories that connect our present to our past. Who knew that reading the back of a cereal box, watching television or scanning store shelves for your favorite toys might develop a visual stockpile of characters we might recall years later? House Industries found a way to craft fonts that help us harness our memories.” — Andy Cruz
o Be Happy. The Phrase:
The Quote: “The common thread that ties early innovators to today’s big thinkers is the curiosity in their creativity. They take what they love to do, an interest or a hobby, and pursue it to an end that serves society. They create an occupation from their inspiration, so going to work feels like a guilty pleasure.” — Andy Cruz
EAMES CENTURY MODERN A manifestation of a decade-long journey into the whimsical world of designers Charles and Ray Eames, House Industries’ font collection honors the utilitarian, mirthful and beautiful tangents of the dynamic designer duo’s aesthetic.
The Phrase:
IT’S OK TO REVOLT AGAINST THE MACHINE.
The Quote: “It’s refreshing to see a renewed interest in creating things from the ground up. There’s a lot of satisfaction that comes from holding a physical object in your hands at the end of the day, whatever it may be — that’s not really something you can do with pixels. Perhaps we’re seeing a revolt against the machines. Artists and designers especially are returning to experimentation. Instead of using offthe-shelf fonts, they’re making custom letterforms from scratch.” — Ken Barber
HOUSE MOVEMENT SIGN When the 256-page House Industries 10-Year Book was released in 2004, it shipped with five fonts, a collection designed to somewhat summarize the first decade of the studio’s typographic movements.
PHOTO BY CARLOS ALEJANDRO
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