Salute The King Davido: Africa's No.1 Artist

AFRICA’S NO.1 ARTIST

EDITOR’S LETTER

Historically, Africa has often been portrayed in the global media through a narrow, negative lens. These portrayals have emphasised issues like poverty, war, disease, corruption, and political instability, with the continent becoming synonymous with Oxfam adverts and news of corruption.

Likewise, its artists inevitably have faced challenges in gaining recognition in the global music industry, namely markets like the United States of America, that has long been one of the dominant forces in shaping global music and of which as I write this letter, has just welcomed President Donald Trump into office again

Over the last decade however, Afrobeats has helped change the perception of Africa. One of the leaders of this conversation is this month’s cover star David Adeleke, or Davido as he is professionally known, who was first introduced to the global scene in 2011, and rose to fame with “Dami Duro.” The son of billionaire businessman Adedeji Adeleke, and nephew of charismatic Nigerian politician Senator Ademola Adeleke, he has become a prominent voice in Africa and is one of the most philanthropic music figures of our time. For his birthday back in November 2021, he raised 200 million naira and added 50 million naira of his own money (equivalent to £117,000 GBP), all of which he donated to orphanage homes in Nigeria.

By consistently releasing hits that blend local Nigerian sounds with international appeal, he has helped bridge the gap between African music and the global audience. His songs, such as “Fall”, “If” which has been streamed over 189 million times on YouTube and is certified diamond by the RISA, “FEM”, and “Risky”, have allowed Afrobeats to become widely recognised. His influence spans from Africa, right through to Qatar where he became the headline performer at the FIFA World Cup in Qatar in 2023, to his million-dollar-deal with global sportswear brand PUMA, a landmark moment for African talent, right through to becoming the first Nigerian solo artist to headline the O2 Arena in 2018 (and has since sold out the arena 3 times), and most recently, the 2024 GRAMMYs where he was not only nominated for three golden gramphones, but the first-ever category honouring African music.

This crossover appeal has helped Afrobeats become a global phenomenon, and artists from other parts of the world now collaborate with African musicians.

Sensational by American star Chris Brown, which featured on his album 11:11, featured Davido on the vocals, and as songwriter and Nigerian artist Lojay, known for his Billboard charted song “Monalisa,” also featuring Chris Brown. The song marked Davido’s first entry on the US Billboard Hot 100

And as we discuss 11:11 — not Chris Brown’s eleventh studio album, but the date in which not only does this issue you are now reading officially releases, but a pivotal date in the social calendar; the 11th of November, known as the festival of nations and is customary for hundreds of Africa’s most notable politicians, government officials, business tycoons, celebrities, UHW and HNW individuals to fly in from Africa to London, to celebrate enterprise, luxury and excellence spearheaded by one of the greatest leaders of all time, Pastor Tobi Adegboyega.

And if you’re lucky enough to score an invite to one of Europe’s most high-profile events of the year, this Sunday, where Davido will be headlining a private concert with a few other musical friends, I will see you there, and if not, I’m sure I’ll catch you in the comments!

Love,

Phadria

EDITOR IN CHIEF

Prendergast

CONTENTS

EVERY ISSUE

pg. 04 Editor’s Letter

pg. 10 The Contributors

ON THE COVER

pg. 18 Africa’s Number 1 Artist: Davido, Number 1 and Unstoppable

FEATURES

pg. 14 Luxury Redefined: Hanushka Toni and the Rise of Sellier in the Resale Market

pg. 112 The Shoe Maven: Tinamaria Crewdson’s Journey to Creating TinaMariaShoes

pg. 104 Bonifique: A Fusion of Tennis and Timeless Elegance

pg. 118 GeeGee Collection: Reviving Artisan Craftsmanship for the Modern Woman

pg. 164 Lorena Cordero: A Fusion of Art, Emotion, and Fashion

pg. 122 Roshan Jewels: Redefining Expression Through Earrings with a Heart for Giving Back

pg. 138 Itele

pg. 126 Redefining Modern Fashion: How Mantle 2020 is Quietly Revolutionising Timeless Style

pg. 130 Parisian Elegance Reimagined: The Art of Benedicte de Boysson

pg. 170 BIG HORN Eyewear: Crafting Style and Innovation in Every Pair

pg. 134 Deon Smith: From Pediatrician to Pioneer in Sustainable Jewelry Design

pg. 28 Rising Stars: Spotlight on Tomorrow's Leaders

FASHION

pg. 140 Fashion Week: The Report

pg. 102 The Reality of Being a Black Model: If You Want to Get Booked You Must Cut Your Hair

pg. 160 Fashion Week is Finally

Realising Comfort Doesn’t Kill Style; and the Data Proves it

pg. 168 The Human Element: How Fashion Week Designers Use Personal Narratives to Connect with Audiences

pg. 110 Influencing Then and Inspiring Now, Indian Muses in Fashion

pg. 162 Haute Health: High-End Sports Fashion Pieces

Contributors

Joshua Pasquale

Just relocated to London with three suitcases of his best clothes and a dream, Joshua Pasquale was born in Canada but seasoned by the fashion of London and Paris. A multifaceted fashion stylist and writer, Joshua thrives on runways, luxury retail boutiques, and personal shopping experiences. His love for fashion as a tool for transformation reflects Canada’s diversity, with a mission to elevate style while revealing the authentic self. Whether it's blending into any occasion or standing out, Joshua’s approach to fashion radiates confidence and individuality.§

Sahira Dharamshi is a freelance journalist and founder of wellness platform A Blog For Days where she strives to increase awareness about wellness and mental health. Her writing has been featured in various publications including The Sandy Times, Harper's Bazaar Arabia online, Raemona Magazine as well as The Wellness Division. She currently also writes for an international development magazine.

Natasha Sackx is a 3rd year Fashion Styling and Creative Direction student at Istituto Marangoni Paris, where she is completing her BA. She loves all things creative, ranging from abstract to reality on topics varying from art to writing. Sackx has worked backstage in many PFW’s and continues to broaden her abilities. A highly motivated student, Sackx is set on graduating among the top of her class, and working towards her goal of celebrity styling.

Esha Lalwani

Esha Lalwani is a New York-based communications specialist, passionate about the art of visual and verbal storytelling. She graduated from the Fashion Institute of Technology with a Bachelor’s in Advertising and Marketing Communications; and with a unique perspective, a creative spirit, and an unwavering drive, Esha is dedicated to forging connections and crafting innovative narratives.

Natasha Sackx

Sahira Dharamshi

C.I. Atumah is a writer who loves beauty and fashion. In her new blog series So Far, she’s spilling beauty secrets while her other writing spans poetry, fiction and non-fiction.

Miranda Heinrich is a writer, journalist, and poet based in the Southwestern United States. She holds a Bachelor’s degree in Fashion and Supply Chain Management and loves to carry her multidisciplinary and multicultural background to her writing (she speaks Mandarin as well). Passionate about fashion, pop culture, music, sustainability and food, she aspires to be a full-time writer in one of these industries but is happy just getting to tell the stories of those around her. You can find her poetry @nervouslittletitles on Instagram.

Emily Duff is a culture journalist focusing on making the fashion industry more accessible to diverse audiences. As the founder and Editor-in-Chief of Darling Magazine, she oversees a growing global team, curating content that highlights inclusivity, sustainability, and the intersection of fashion within wider topics like film and social change. With a BA (Hons) in English Literature from a Russell Group University and multiple London Fashion Week accreditations from the British Fashion Council, Emily is dedicated to creating conversations that push inclusivity and education.

Emma Trimboli is a freelance fashion writer who specialises in social media trends, fashion guides, and style breakdowns. When she’s not scouring TikTok for the latest -core or thinking about her never-ending wishlist, she enjoys walking around London and trying new cafes.

C.I. Atumah

Emma Trimboli

Emily Duff

Miranda Heinrich

Varnika Thukral

Varnika Thukral is a budding journalist, a literature enthusiast and subculture debunker hailing from India. Currently pursuing her graduation in journalism, she's a poet as well as an anime enthusiast who has a knack for ranting and scavenging for hidden gems.

Zita Salum, a British, Tanzanian journalist with a London heart, is making waves in the world of media. Born and Raised in Hackney London, she discovered her passion for storytelling at a young age. Zita's ability to craft compelling narratives and her knack for capturing the essence of a story led her down the editorial route. Zita has contributed to a diverse range of publications showcasing her versatility as a writer. Her expertise spans across industries such as music, corporate, political, sports, arts, and fashion. Beyond her written work, Zita has also excelled in broadcast journalism.

Bosè Erinmwingbovo

Bosè Erinmwingbovo is a model, writer and a photographer. She loves visual arts, animals and philosophy, the human experience is her medium and her soul is her compass.

Ria Keswani is a dynamic fashion enthusiast and recent high school graduate who has chosen to take a gap year to enhance her profile and explore her passion for the fashion industry, specifically on the business side. She thrives on projects that creatively stimulate her, allowing her to connect with her true self while planning and executing innovative ideas. Ria’s long-term goal is to become a brand manager for a fashion company, where she aims to convey the company’s vision and values through her unique perspective.

Zita Salum

Ria Keswani

Luxury Redefined:

Hanushka Toni and the Rise of Sellier in the Resale Market

Phadria Prendergast

Interview

In the heart of the luxury fashion landscape, Hanushka Toni has emerged as a pioneering force with Sellier. Regarded as the UK’s trusted bag resale platform, Sellier has quickly become synonymous with elegance and authenticity, boasting prestigious locations in Knightsbridge and Monaco. Toni's vision not only reshapes the resale market but also champions sustainability in luxury fashion, creating a space where discerning clients can buy and sell high-end handbags with confidence. As she navigates the intersection of style and eco-consciousness, Toni’s journey embodies a commitment to quality, craftsmanship, and a new era of fashion resale.

Phadria: Describe the Sellier customer?

Hanushka: The typical Sellier customer is affluent and style-conscious, seeking high-quality, bespoke leather goods. They appreciate craftsmanship and exclusivity, often choosing unique pieces that reflect their sophisticated tastes from hyperluxury brands such as Hermes, Chanel and Dior. Our customers include fashion-savvy professionals and collectors who value timeless elegance and personal service, making them loyal fans of luxury brands.

Phadria: Who are some notable Sellier customers?

Hanushka: Sellier has collaborated with private clients, VIPs, and renowned influencers like Flavia Stuttgen, Georgia Toffolo, and Vogue Williams, among many others. From red-carpet events to everyday style, our looks are a go-to choice for a wide range of clients, including celebrities and trendsetters alike.

Phadria: How do the cultural dynamics of Knightsbridge and Monaco influence your brand and customer base?

Hanushka: The cultural dynamics of Knightsbridge and Monaco play a crucial role in shaping our brand and attracting our customers. Knightsbridge is known for its elegance, exclusivity, and mix of traditional and modern luxury, drawing clients who

appreciate sophistication and timeless style. This environment encourages us to uphold high standards of craftsmanship and source pieces that align with the refined tastes of our discerning clientele - for example, a Dior Saddle Bag and Chanel Classic Flap are currently our most requested bags, in comparison to Monaco, who favour more bold statement pieces (such as a Hermes Birkin) in line with their more luxurious and jet-set lifestyle.

Phadria: Why was Monaco the next choice for a brick-and-mortar store?

Hanushka: Monaco was a natural next choice for our brick-and-mortar expansion because it aligns perfectly with our brand’s identity and the lifestyle of our customers. Known for its luxury, elegance, and high-profile events, Monaco attracts an international audience that values exclusivity and sophistication—qualities at the heart of our brand. Additionally, Monaco’s diverse social scene via the Grand Prix and being a short distance from Cannes for the film festival, means that our clientele are always on the hunt for showstopping, statement pieces. By establishing a physical presence here, we’re able to connect more closely with our clients and provide them with a tailored, in-person shopping experience that reflects the personalised luxury they seek.

Phadria: What’s your take on collaboration and sending the ladder, especially in the luxury resale space?

Hanushka: Collaboration and “sending the ladder back down” are essential in the luxury resale space. The industry

thrives on relationships, trust, and shared expertise, so fostering genuine connections within the community benefits everyone. Collaboration allows brands to broaden their reach and introduce clients to a wider selection of curated luxury pieces while building a sense of trust and authenticity that’s crucial in resale. Some of my closest friends are also luxury resellers, and I can guarantee we wouldn’t have built our businesses to where they are without the support of each other.

Phadria: You have physical stores in the UK and Monaco, but where else can we find Sellier?

Hanushka: In addition to our physical stores in the UK and Monaco, Sellier has a strong global presence via our social media and through our online platform, where clients can browse and purchase our curated luxury items from anywhere in the world. In addition, we also have an ultra-curated luxury app, Sellier Selected, where shoppers can sell their unwanted pre-loved designer items. Finally, we’ve proudly partnered with FLANNELS and are stocked in their Glasgow, Belfast, Liverpool & Leeds stores, which means that now, for the first time, our regional customers can buy luxury in their city without having to commute to London.

Phadria: How have you seen the luxury resale market evolve in recent years,

particularly in locations like Knightsbridge and Monaco?

Hanushka: The luxury resale market has grown significantly, especially in elite areas like Knightsbridge and Monaco, where it's now central to the luxury experience. In Knightsbridge, clients appreciate curated, pre-owned items that blend sustainability with exclusivity, favouring timeless pieces that complement contemporary fashion. Monaco’s clientele, drawn to statement pieces for high-profile events, seek unique, rare items that stand out. Across both locations, there’s a heightened demand for resale as clients become more mindful of sustainability and the appeal of items with history and character. This evolution reflects a shift toward intentional, conscious luxury without compromising on quality or style.

Phadria: Are you self-funded, if not, talk to us about the difficulties of being your own safety net and if yes, talk to us about the positives and downsides to getting funded?

Hanushka: Sellier is proudly self-funded and has been profitable since our inception. From the beginning, our goal was to establish a business that not only sustains itself but also supports its own growth. To date, we have successfully avoided external investment and accumulated debt, a milestone I take immense pride in. However, being self-funded presents its own challenges. Without outside investors, every decision carries greater weight, and effective cash flow management is crucial since there’s no safety net for unexpected expenses or slower periods. This approach demands careful planning, agility, and often a commitment to reinvesting profits back into the business rather than taking them as income.

businesses, like myself, life is a constant balancing act. Some days, I leave early in the morning and return home only after the kids are already asleep. I'm fortunate to have found a nanny who has become like family to us; she has been with us from the beginning, and I can't imagine managing without her. My parents also live just two doors down, which allows us to spend a lot of time together as a family. In terms of working between multiple countries, I always take my family with me where possible so that I’m not apart from them for too long. However, one thing I deeply appreciate about my own mother is that she never made me feel "mum-guilt" growing up. She taught me that doing your best is what matters, and if you're happy, your children will be happy too, and so I like to think I’m setting a good example for my children in that being a mother and a successful businesswoman are not mutually exclusive.

Phadria: Do you remember the first Birkin you owned? What was it? How did you acquire it?

Hanushka: I bought my first Birkin in my early twenties, using the first paycheck I received after qualifying as a lawyer in the city. It was a Hermès Birkin 35 in Etoupe Togo leather with palladium hardware, purchased brand new from the Bond Street store. I’ve never regretted that decision, as the bag has only appreciated in value since then and is also a reminder of where I found my love of luxury.

Phadria: You also have a beautiful family, is it difficult to run the business, especially in so many different locations and be a parent and a wife?

Hanushka: Yes, for working mothers running their own

Phadria: What’s your current favourite bag in your collection?

Hanushka: My current favourite bag in my collection is the Hermès Kelly 20. I’ve got numerous colourways and leather variations of this bag, but my favourites are the jewel tones. Its elegant design and versatility make it a timeless piece that effortlessly transitions from day to night. The Kelly’s structured silhouette exudes sophistication, and I love how it pairs beautifully with both casual and formal outfits.

Phadria: What advice would you give to a first-timer looking to acquire a Birkin bag?

Hanushka: For a first-time Birkin buyer, start by researching the different sizes, leathers, and colours to determine which style best suits your lifestyle and wardrobe. Each material and colour offers a unique look and feel, and some hold their value better than others. Working with a trusted, reputable source is essential—whether that’s directly from Hermès (though this may involve long wait times) or a trusted luxury resale platform like Sellier that authenticates every piece. Also, consider the bag’s condition, rarity, and any resale potential if you’re viewing it as an investment. Most importantly, choose a piece you genuinely love—it’s a timeless accessory that should bring you joy every time you carry it.

Africa’s Number 1 Artist

Davido, Number 1 and Unstoppable

Words & Interview by Phadria Prendergast

Davido, Africa's most prominent musical icon, has carved an indelible mark on the global music scene. Known for his distinctive blend of Afrobeats, hip-hop, and pop, he has become a torchbearer for the genre, propelling it to international acclaim. Since the release of his debut album Omo Baba Olowo in 2012, Davido has solidified his place as one of the most influential African artists of his generation. His recent album, Timeless released in 2023, marks not just a new chapter in his musical journey but also reaffirms his position as the "King of Afrobeats."

As an artist, entrepreneur, and advocate, Davido’s influence extends far beyond music. He has not only helped elevate Afrobeats to global prominence, but also used his platform to push for social change and create opportunities and exposure for future generations of African artists from Mayorkun, who he discovered and signed to his record label, Davido Music Worldwide (DMW) in 2016, to Ladipoe, Teni, Zlatan, Rema and Ayo Jay. His story is one of resilience, authenticity, and a steadfast commitment to his roots. As he continues to grow in his career and personal life, one thing is certain: Davido’s impact on the world will be felt for many years to come. In an in-depth interview with The W, Davido reflects on his career, creative process, and the legacy he hopes to build.

The release of Timeless in 2023 signalled Davido’s muchanticipated return to the music scene. With the release of the vibrant music video for "Unavailable," Davido made it clear to his fans: "The King of Afrobeats is back, baby!" The album

is more than just a collection of songs; it represents a new era for the artist, one filled with growth and deeper creative exploration.

“This album represents growth and a new era of Davido," Davido tells The W. "It felt really good to reconnect with my fans and bring something new and timeless which they can play and listen to forever. It took me a while to put it together because I wanted to get it perfect. I recorded my album all over the world so it gave me a different feel.”

Over the years, Davido’s music has evolved, blending a variety of influences that reflect his diverse upbringing. Born in the United States and raised in Nigeria, his debut album Omo Baba Olowo fused Afrobeats with hip-hop, a reflection of his dual heritage. Timeless expands on this fusion, bringing together elements of amapiano, dancehall, highlife, ragga, and more. “I wanted to fuse the cultures together with the Afrobeats and other sounds to create a totally new sound as one of afro fusion,” he explains, giving insight into his creative process.

“This album represents growth and a new era of Davido,”

In an era where Afrobeats is gaining global recognition, Davido remains at the forefront

of the genre, consistently blending its authentic sounds with global influences. But, as he points out, it’s all about how the music resonates with people.

“My approach is, does it sound good? Will other cultures be able to relate to what I’m saying and singing it internationally? So, how can I create a song that everyone will relate to?” he muses.

As the international appeal of Afrobeats continues to rise, Davido has played an integral role in this movement. However, the journey to global recognition was not without its challenges. "There have been many challenges along the journey such as just trying to get my music heard on a global scale and not just locally in Africa," he reflects.

The global stage has not only seen Davido’s music reach new heights, but also welcomed his advocacy for African culture. One of the most significant moments for African artists came with the introduction of the Best African Music Performance category at the 2024 Grammys. As a major figure in the African music scene, Davido is understandably excited about this milestone. “I’m very happy that our music is finally being recognised all over the world to get its own category. I think it will make a significant impact in being heard and recognised for our talents internationally,” he says.

Davido has worked with some of the most exciting talents in music.

"I love to work with many different artists because everyone is unique in their own way and when we fuse our styles together it just creates magic," Davido says, acknowledging the beauty of musical collaboration.

He has also worked with international stars like Chris Brown, Nicki Minaj, and Skepta, collaborations that have solidified his place on the global stage. When asked which collaboration stands out the most, Davido humbly answers, “I’m proud of every one of my collaborations. Anyone that God brings my way.”

This willingness to collaborate across cultures and genres speaks to Davido’s broader vision: to push African music forward globally. “I sing and write about real-life topics that many can relate to regardless of background, and I like to empower everyone,” he shares.

And when it comes to what makes him stand out among his peers, Davido is clear: "I’m uniquely myself. I don't try to be anybody else but David, that's what separates me."

Beyond his musical achievements, Davido has expressed a deep desire to create a lasting legacy that extends beyond entertainment. The Nigerian superstar has often discussed his ambition to build generational wealth and leave a legacy that will benefit his family for years to come.

“There have been many challenges along the journey such as just trying to get my music heard on a global scale and not just locally in Africa,”

A hallmark of Davido's career has been his ability to collaborate with a diverse array of artists, both within Africa and globally. From the reggae-infused sounds of Popcaan to the high-energy presence of Asake,

“I still feel the same. I want to leave behind something that will carry down in my family for generations to come,” he states resolutely.

As a father, entrepreneur, and global ambassador for African music, Davido has already achieved so much, but he isn’t done yet. “I’ve achieved a lot [but] there is still more to go because as there is life, there’s still more things to strive for. I don’t know what the future holds,” he says, suggesting that his journey is far from over. When asked whether he thought the title of 'the best' belonged to him, he responded simply, “Without a doubt, I’m 001 for a reason.”

His commitment to the next generation is also evident in his advocacy for Nigerian youth, particularly during the #EndSARS protests. He recognizes the power of his platform and the responsibility it carries. When asked about his plans for activism, Davido responded with thoughtfulness: “On a neutral ground, what do you think we need to fight for?”

“I love to work with many different artists because everyone is unique in their own way and when we fuse our styles together it just creates magic,”

As he reflects on the future, his vision of legacy extends beyond music and wealth. He hopes to leave a cultural impact that encourages unity, love, and mutual support. “I look to leave behind that we rise by lifting others and helping one another out. Lead with love and not hate,” he affirms.

Davido’s success extends beyond the stage, and his business acumen is as sharp as his musical talent. In addition to his extensive catalogue of hits, Davido has also been a sought-after partner for endorsement deals. With a massive global fanbase, it’s no surprise that brands want to collaborate with him.

“It’s more about aligning with my values and not so much a paycheck. I wouldn't endorse anything or a product I wouldn’t buy myself,” he explains when asked about his criteria for choosing brand partnerships. His most lucrative endorsement deal has been with Martell, a prestigious cognac brand.

When asked about his net-worth, which some reports estimate at $100 million, Davido’s response was a signature mix of humility and confidence: "100 million backwards is 001 for a reason."

Rising Stars: Spotlight on Tomorrow's Leaders

In a rapidly evolving business landscape, a new generation of entrepreneurs, CEOs, and directors is emerging, shaping the future across various sectors—from tech and beauty to fashion and beyond. These trailblazers are not just navigating their industries; they are redefining them with innovative ideas, bold strategies, and a commitment to making an impact.

We delve into the journeys of these burgeoning leaders, exploring their unique visions, the challenges they've overcome, and the lessons they've learned along the way. Each profile offers a glimpse into their dynamic approaches to entrepreneurship, highlighting how their passions drive their success and inspire others.

Behind the Label: Michael Ekeade

In the ever-evolving world of luxury fashion, a new name has emerged that marries traditional craftsmanship with modern excellence: Michael Ekeade. At just 28 years old, the entrepreneur has not only founded a brand that’s redefining what luxury means, but he’s also creating a community that stands firmly behind him. Founded in 2019, Michael Ekeade (ME) is becoming synonymous with bespoke elegance, and it's time to spotlight what makes this brand—and its founder—truly exceptional.

Michael Ekeade is more than just a name; it’s an ethos centered around community and quality. With a collection dubbed “classic,” each piece is meticulously handmade, highlighting the artistry of skilled craftsmen. “I believe in redefining traditional craftsmanship,” Michael explains. “Every piece tells a story, not just of fashion but of the community that builds it. Each customer becomes part of that narrative.” The brand’s unisex appeal ensures that everyone can experience the luxury of its creations, while select items are made-to-order to provide a personalized touch that is rare in today’s fast-fashion world.

Michael's journey is interwoven with notable figures, including Pastor Tobi (PT), who have donned his creations. This visibility has helped elevate his brand as one that attracts attention from various spheres of influence. However, despite the glitz and glamour, Michael’s focus remains steadfast on building genuine relationships. “Michael Ekeade is not just a business; it's people buying into me,” he shares. “As long as I’m working towards something meaningful, the brand has a chance to thrive.”

Every entrepreneur faces obstacles, and Michael is no exception. When asked about early challenges, he candidly admits, “I tried to run before I could walk. I invested too much time in expensive designs that only appealed to a select few.” This painful lesson led him to reevaluate his approach: “Now, I’m focusing on more accessible products while building the community around my brand. It's all about connection.”

With a family-driven business model,

Michael finds unique strength in collaboration, though he admits it comes with its share of challenges. “Working with family is both rewarding and complex. We have our frustrations, but ultimately, we’re all committed to building something great together,” he says. To maintain professionalism, he emphasizes the importance of recognizing individual capabilities, stating, “It’s vital to look at each person’s skills to ensure that we don’t blur the lines of nepotism.”

As the face of his own brand, Michael navigates a delicate balance. “I prefer working behind the scenes,” he confesses. “However, being visible helps to ensure that the brand is well-represented and reaches the right audience.” On the topic of customer feedback, he reveals, “I haven’t had any negative feedback yet, but I always remain open to learning and improving.”

Hailing from humble beginnings, Michael’s prior experience in the recruitment industry alongside Pastor Samuel Akokhia laid the groundwork for his entrepreneurial spirit. “I understand that many young people lack leadership,” he observes. “I strive to be an example of possibility for those around me.”

With plans for 2025 firmly in his sights, he envisions increased visibility and a broader product range. “I want to share more with the world," he remarks with enthusiasm. His mission to inspire extends to his team as well, as he continues to cultivate a supportive and motivating environment for those who join him on this journey.

As Michael Ekeade charts his path in the luxury fashion landscape, it’s clear that he is not just building a brand; he is fostering a community. With each meticulously crafted garment, he invites others to join him in celebrating craftsmanship, inclusivity, and the beauty that emerges when tradition meets innovation. As he aptly puts it, “When you buy into Michael Ekeade, you’re buying into a movement.”

With aspirations to elevate his brand even further, there’s no doubt that we’ll be seeing much more from this visionary in the years to come.

BLAC LABEL

Meet Mimi Mola, the personal shopper and the brain behind luxury consignment store, Blac Label. Through its luxury digital store, customers are able to sell or buy products. The brand sells pre-owned products, products that are straight from the stores and exclusive pieces from bags to shoes to sneakers.

Mola first developed her knack for sales and business in year 9 when she was just 13 years old, selling cookies in school to her peers during breaks and lunches. “I could sell snow to a polar bear. I could sell Tupac’s album to Biggie,” she laughed. She raised almost £15,000 from selling cookies in the playground between year 9 and year 11.

Mola comes from a very business savvy family, so her behaviour wasn’t seen as abnormal. Her mother was a jeweller who traded globally and always had some kind of business venture

that she was running however, her father was a professional. Mimi picked up much of her business knowledge from being around her mother. Naturally, she just began to do what she would see her mother do.

Mola explains that she didn’t come from a particularly over privileged background. Whilst there was always finances available for essential payments and grocery shopping, her parents could never justify paying £60

for a pair of white air forces. With this, Mola’s mind began to think ‘how do I get these things without getting into trouble’. She didn’t want to be a burden to her family and although it wasn’t something she consciously thought about, she found herself finding creative ways to make money so that she could also help her family financially.

Mola was just 17 years old and in sixth form when she founded Blac Label although she didn’t know it at the time. Her sister, a renowned business woman and entrepreneur, owned a designer shoe boutique in Stratford Westfield; a store that was a neighbour to Prada, Mulberry, Armani and House of CB. The boutique gave Mimi her first real exposure to luxury brands. She would finish school and in her uniform, pop into the family business in Stratford and commute to Westfield London to collect products from a supplier. It wasn’t easy but 7 years down the line and all those lessons are still being used today. A large amount of

“ I could sell snow to a polar bear. I could sell Tupac’s album to Biggie. ”

the budding entrepreneur’s entire product knowledge stems from her time working with her sister. “I used to write up the entire stock from scratch. I’d use Excel; I would look at the shoe and I would have to go on the website and do some research. I was like ‘ok so this is the shoe, it comes in multiple colours, it comes in different types of materials, different colours and different heel lengths’ so it was just doing a lot of research.”

When the store closed down after notorious rumours surrounding her sister, the family went through an incredibly difficult time. However, refusing to relent and not allowing the rumors to bring her down, she collected all the recycled stock in the boutique and those hanging around the house - she describes it being impossible to freely move around, and kicked off Blac Label where her sister stopped.

Today Blac Label is known for making fashion accessible through its online consignment store, allowing clients to buy and resell on their platform. For VIP clients, the brand has a group of personal shoppers who search high and low for exclusive pieces. Mola has sourced pieces for Krept from the Duo Krept and Konan for the Mobo Awards, Stefflon Don, Kojo Funds, Yung Bane. Pastor Tobi Adegboyega is also amongst Mola’s list of clients and recently made Italian luxury brand Fendi, trend across numerous social media platforms with pieces she had sourced for him.

Mola, who prefers to shop for men more than women, says this is because they know what they want, and women tend to be a lot pickier. “With personal shopping, I need to know each and every one of my clients personally. For example, I need to know the little things like favourite colours and colours they don’t like. So, if I’m out and spot something I know would be great for them, I’ll send it. That’s me getting to know them on a personal level. I’m all about meeting and exceeding the client’s needs. That’s very important to me because I want to make them happy and show that care is always present.” Mimi believes this is what makes her the best at what she does and keeps her clients loyal.

Like every other profession and especially for those that want to be the best, passion for what you do must not be lacking Mola explains. “Don’t look at something and decide ‘it’s easy money, I can do that, it’s going to work’. You need to have the genuine passion to do it. With personal shopping, there will be bad days and you will lose money. Are you willing to invest for years? Are you willing to stand in front

of a store at 7 am to get that one trainer for your client? If you are willing to do all these things, then personally shopping is for you,” Mimi advises. “Have you done your research? When is that collection dropping? What stores will it be available in? What sizes are going to be available and what sizes are you going to get? It’s all those little things,” she finishes. “I always say, you can be a personal shopper yes, but only if you are willing to stand in front of a store at 6/7am in the morning when it opens at 10 am and camp there for one item - then by all means, it’s for you.”

“I could really do this all day,” she declared. “Young women ask me all the time, ‘how did you start’ and the truth is, I just started. I started an Instagram page, took one picture and got everyone to follow the page. The next thing I know, I got a sale and another sale So, I was like ok this is good, this is pretty easy money.”

“Most people think my family name helped me and although it does help with some things,

it can also be challenging. Ironically, I grew up around most of my clients, so it’s funny that they’re all famous now. Kojo Funds being one we were mutually acquainted with so he did his first ever performance at my 18th birthday at the Sun Born.” Three people still on Mimi’s personal shopping wish list consist of UK rapper J Hus because not only is she a fan but she finds his style quirky. She believes he represents himself in the way he dresses. She would also like to personal shop for Fredo, also a UK rapper. “He seems fun. I like the way he mixes his colours. He’s not afraid to try colour.” Michelle Obama is also someone that the personal shopper would love to have on her client list.

Blac Label is a disruptive fashion platform. Mola wants to make fashion accessible, especially to young people who may not have the money to buy from an industry that’s clearly inspired by them and their culture.

“The lust for fashion inspires crime probably as much as music. I just want to make it accessible.”

Crafting Luxury: The Vision Behind Carnaby World

In an industry where elegance meets ambition, Daniel Ihediwa stands out as the founder of Carnaby World, a luxury leather goods brand dedicated to empowering high-achieving women across the globe. Established on April 16, 2020, Carnaby World combines timeless design with modern functionality, aiming to resonate with a clientele that values sophistication, individuality, and quality craftsmanship. At 50 years old, Daniel has channelled his extensive experience into a venture that celebrates both style and resilience.

Carnaby World is not just about luxury; it’s about creating meaningful products that reflect the lives of empowered women. “Our products embody sophistication, resilience, and quality craftsmanship, serving clients who seek luxury that transcends aesthetics,” Daniel explains. By fusing contemporary and classic styles, the brand aligns itself with the dynamic lives of its discerning clientele.

The brand has attracted a notable roster of clients, including Queen Camilla, first ladies from Nigeria, Sierra Leone, and Ghana, and prominent personalities such as England Women’s Football team member Alessia Russo and harpist AmieTrueMusic. “It’s an honour to have high-profile figures appreciate the unique style and quality our brand represents,” Daniel says.

To enhance its visibility and influence in the luxury sector, Carnaby World has forged partnerships with various brands, including Luxury Collective Surrey, Toni & Guy, and The Mayfair Collective. “These alliances allow us to extend our reach and reinforce our brand's presence in a competitive market,” Daniel explains.

Like many entrepreneurs, Daniel faced significant challenges in the first year of his business. “I encountered issues with team alignment and morale, especially as we lost key members and struggled with revenue,” he recalls. This experience taught him the importance of a shared vision. “When team members don’t feel ownership or reward, motivation can drop. We addressed this by honing our strategy and fostering a resilient company culture,” he shares.

Additionally, Daniel learned crucial lessons about influencer marketing. “I mistakenly believed that influencer endorsements would yield immediate results. I soon realised that consistency, strategic planning, and tenacity are what truly drive success,” he reflects. “One dedicated person who sees the vision can significantly impact during challenging times.”

Running a family-influenced business has its complexities. “Although I don’t run Carnaby World with my family, I do believe in the power of a support system,” Daniel says. “We prioritise skills and contributions over relationships, ensuring the best interests of the business are always at the forefront.”

Customer feedback plays a vital role in maintaining luxury standards. Daniel recounted a recent instance when a giveaway winner expressed disappointment due to a dispatch oversight. “We view every feedback as an opportunity to refine our processes and ensure exceptional service,” he affirms. “When we were alerted to the delay, we promptly corrected it and made sure she received her prize.”

Before launching Carnaby World, Daniel served in His Majesty's Armed Forces, where

he developed skills in strategy and discipline that would later prove invaluable in the luxury sector. “My background has equipped me to navigate this competitive market with precision,” he states confidently.

Daniel is also passionate about giving back. He actively mentors five young individuals in brand building and management roles, guiding them as they enter the luxury sector. “It’s rewarding to help shape their futures while instilling the same resilience and vision that have driven my path,” he shares.

Looking to the future, Daniel has ambitious plans for Carnaby World. “In 2025, we aim to grow our visibility significantly. We launched a social media campaign last month that is already showing promising results, and we want to convert interactions into consistent revenue,” he says.

One of his key initiatives includes the upcoming campaign “From Soldier to Crown Maker,” designed to introduce his journey and cultivate a deeper connection with the audience. “This campaign aligns perfectly with our brand’s mission of resilience and achievement,” Daniel adds. He also plans to expand the product line to meet evolving luxury trends and solidify the brand's presence on the global stage.

“I envision Carnaby World as a trusted luxury brand for high achievers—a brand that not only showcases exquisite leather goods but also embodies empowerment and confidence,” he concludes. With a clear vision for the future and an unwavering commitment to excellence, Daniel Ihediwa is set to elevate Carnaby World into a beacon of luxury and inspiration for women everywhere.

UPSYCLE

Upsycle, a pioneering streetwear brand originating from the vibrant streets of London launched in November 2023, seamlessly blends the unbridled vigor of punk rock with the defiant essence of Y2K. The brand passionately creates statement pieces that transcend mere attire, serving as a bold proclamation of both style and sustainability.

Established in November 2023, Upsycle's journey unfolded with the introduction of their collection, 'Hypewear Vol.1,' signaling the inception of a distinctive streetwear narrative. The brand embodies the rebellious essence of Y2K and the visceral energy of punk rock through upcycled patterns. Crafted within the lively confines of their East London studio, each piece surpasses mere apparel — it serves as a statement narrating the story of a creative new generation and visionary youth. From vibrant color palettes to avant-garde silhouettes, every design captures the core of their unconventional journey. The allure of imperfection lies in the constant pursuit of improvement, and within this exploration for enhancement is where true beauty thrives.

From an early age, fashion designer and creative director A.Y, perceived fashion as more than mere attire; it served as a canvas for self-expression and innovation. Growing up with a mother who excelled as both a seamstress and a fashion retailer, he was deeply immersed in the fashion realm. Dissatisfied with existing styles, A.Y continually customized his clothing to align with his unique vision. However, his aspiration extended beyond creating a brand — he aimed to ignite a movement.

This realization led him to the realm of social media, where he showcased a distinctive style blending editorial flair with street sensibility, cultivating a community. The authenticity of his approach resonated widely, swiftly building a robust, organic cult following. The moniker 'A.Y Bandz,' used on social media, symbolizes 'A.Y' from his given name

'Ayo' and 'Bandz' inspired by the concept of 'banding together,' evolving into the family and community name. Capitalizing on this momentum, he teased elements of his brand, generating anticipation and demand.

His vision materialized in a preview fashion show, selling out and setting the stage for the official brand launch months later. This journey wasn't merely about introducing new fashion; it aimed at creating demand and fostering a community ready to embrace a fresh, unconventional approach to streetwear.

Revolutionising Fashion with Everyday Fit

At just 29 years old, Sarah Trendy Bakare has made a significant mark in the fashion industry with her brand, Everyday Fit. Founded in 2022, Everyday Fit is rapidly gaining recognition as a leading force in the realm of fast fashion, particularly known for its unique blend of streetwear and luxury— what Sarah describes as "Street Luxe."

Everyday Fit caters to women seeking fashionable, comfortable attire that doesn't compromise on style. "I’m just a girl in an everyday world," Sarah explains, emphasising her brand’s mission to offer versatile clothing options. "Sometimes women want to wear a skirt with trainers instead of heels, and that’s the blend of street and luxe we provide." The brand ships worldwide and is on a mission to make a lasting impact in the fashion scene.

Since its inception, Everyday Fit has garnered attention from influential figures, with various influencers boasting over 100,000 followers showcasing its pieces. Additionally, Sarah has collaborated with fashion stylists and has been featured on panels alongside major players like ASOS and Net-APorter, cementing her brand’s presence in the industry.

In the world of entrepreneurship, financial constraints are common, and Sarah acknowledges this reality. "Money comes and goes; it’s always allocated to something," she says. "But people are constant. I’ve run campaigns with minimal budgets— if I have myself, a photographer, and a model, that’s enough to create a campaign!" This resourcefulness has been crucial in her journey.

Like many new businesses, Everyday Fit faced challenges in its first year. "I’ll be honest; I knew this would be a project I would push because I’m passionate about it," Sarah admits. "The best businesses understand timing and process. It may not happen right away, but your moment will come." Her belief in the vision has kept her focused, as she understands that her personal drive directly

influences the business’s success.

Sarah reflects on her biggest early mistake: "I tended to work backwards and sporadically instead of solidifying the groundwork before moving forward." This oversight sometimes led to insufficient inventory for product drops, resulting in missed opportunities to reach a broader audience. "I’ve learned that having a solid plan in place is essential," she acknowledges.

Running Everyday Fit with family members has been an enriching experience for Sarah. "It’s amazing; they understand the vision and sacrifice, which adds authenticity," she says. To maintain professionalism and avoid nepotism, she emphasises the importance of effective communication and clearly defined roles within the team.

Being the face of her company comes with its challenges. "In reality, you’re often by yourself, constantly driving the business forward," Sarah shares. However, the benefits are equally significant: "I get to

see the reality of what I envisioned. It’s the product of my creative powers."

Feedback is an integral part of the fast fashion industry. When faced with negative feedback, Sarah maintains a constructive approach. "I receive it with grace and ensure we rectify the issue," she explains. "Customer satisfaction leaves a lasting mark on the brand."

Before launching Everyday Fit, Sarah's background was steeped in creativity. She produced and directed a reality TV show called "Ambition & Love," which sparked her passion for media and fashion. "People always complimented my style and how I put outfits together, which led me to combine my media experience with fashion," she recalls.

Sarah is dedicated to creating opportunities for young individuals interested in the fashion industry. "I’ve been teaching E-Commerce classes and consulting those looking to break into fashion and sales," she says. Her campaigns also provide budding stylists and photographers with valuable hands-on experience.

Everyday Fit’s team is as dynamic as its campaigns. Key members include Reggie Senelorm, the brand’s photographer, stylist Josephine Anane, and set designer Shemaiah Heckman. "Each campaign brings in different talents, but our core team remains committed," Sarah notes, highlighting the collaborative spirit that drives the brand.

To motivate her employees, Sarah leads by example. "I’m always firing off new ideas and collections in our group chats," she laughs. "My drive is what inspires the team to stay engaged and enthusiastic."

Looking ahead to 2025, Sarah has ambitious plans for Everyday Fit. "We want to increase visibility through marketing, consistent product drops, and building a dedicated community," she outlines. "Pop-up shops and possibly a storefront in places like Oxford Street and Westfield are definitely on the horizon."

RV HAIR UK

What started as a bold leap during the uncertainty of lockdown has transformed into one of the most soughtafter hairstyling services in the UK. Founded in 2020 by a then 17-year-old Jessica Aka, RV Hair UK emerged from her mother’s home in Peckham, South East London. During the pandemic, as barbershops were closed and people were left with few options for hair care, many embraced the opportunity to experiment with their hair as they were essentially forced to grow it.

Just four years later, RV Hair has evolved far beyond its humble beginnings. With a team of 10 stylist all under the age 25. The company boasts a star-studded clientele, including music icons such as Digga D, Wretch 32, Deno, Darkoo, and Lil Tjay. With a current client list of 3,000 people the business has serviced their clients in some of the prestigious locations in the UK, from Surrey, Battersea, Hammersmith

and Chelsea. Even servicing clients internationally.

RV Hair has cemented its reputation not only for its fast and flawless styling but also for an atmosphere that draws clients to linger and unwind. Known for its welcoming, comforting and laid-back vibe, RV Hair has built a brand that keeps clients coming back! With a social media presence reaching millions each week, RV Hair is more than just a salon; It’s community-driven, trendsetting powerhouse redefining the hair industry whilst educating too.

Continue reading for loc history, misconceptions and hair care!

Locs are more than just a hairstyle; they represent a powerful intersection of beauty, cultural pride, and historical significance.

Locs have deep roots in African, Indian, and Rastafarian traditions, symbolising

strength, wisdom, and a spiritual connection to the earth. Worn by warriors and spiritual leaders, they have represented both reverence and resilience across cultures and history.

Today, locs have become synonymous with cultural pride and a return to natural beauty. For many, embracing locs is a rejection of societal standards that have long dictated how textured hair should be styled or presented. The decision to start locs is often deeply personal, representing selfacceptance and the desire to reconnect with cultural or ancestral heritage.

Debunking the Myths

Locs are often surrounded by misconceptions and stigmas many rooted in ignorance, misinformation, and, unfortunately, racism. It’s essential to dismantle these myths and encourage people to understand and appreciate the beauty of locs. Here, we address some of the most common myths and emphasise the enduring strength and significance of this hairstyle.

1. The Myth of “Dreads” and Its Dark Origins

The term “dreadlocks” itself carries a heavy connotation, rooted in colonial history and prejudice. The word “dread” was used by European colonisers to describe locs worn by various African and Caribbean communities, as they viewed them as “dreadful” or uncivilised. This was part of a broader effort to demonise aspects of Black culture, and the term has, unfortunately, persisted. Today, many within the natural hair community prefer the term “locs” as a way of rejecting this negative legacy and reclaiming the style on their terms.

2. Are Locs Dirty? Busting the “Unclean” Myth

One of the most widespread misconceptions is that locs are inherently dirty or difficult to keep clean. In reality, maintaining clean and healthy locs is entirely achievable and, for many, no different from caring for other hair types. Regular washing, conditioning, and moisturising are key to keeping locs healthy, and with the proper routine, locs can be just as clean as any other hairstyle.

People often confuse the process of “loc’ing,” or the stages of hair locking, with neglect or poor hygiene, particularly during the initial “budding” phase where hair starts to mat and form the loc shape. This phase is actually a normal, healthy part of the journey and isn’t a reflection of cleanliness. Today, professional products and skilled stylists have made loc care more accessible and manageable than ever.

3. Locs Are Difficult to Maintain

Another misconception is that locs are high-maintenance and complicated to care for. While locs do require commitment, they can be surprisingly manageable with

a regular care routine. In fact, many people with locs find that, over time, they require less day-to-day maintenance than other styles that need frequent heat styling, brushing, or detangling.

Starting locs can feel challenging, but with the right guidance whether from a professional stylist or through careful selfcare, people can keep their locs healthy and thriving. Stylists like those at RV Hair have refined techniques that make loc care easier, from re-twisting to maintaining moisture and managing frizz. This support allows clients to feel confident and informed about their loc journey.

4. Challenging Negative Stereotypes Around Locs

Beyond these myths about cleanliness and manageability, locs also carry unfair social stereotypes that stem from cultural misunderstanding and bias. Some still associate locs with rebellion, criminality, or unprofessionalism. A perspective rooted in racial bias. For decades, Black individuals have faced discrimination in the workplace, in schools, and in society at large for wearing locs and other natural hairstyles. This bias is part of the broader issue of hair discrimination, which restricts personal expression and pushes Eurocentric beauty standards as the professional norm.

Thankfully, there has been a growing movement to change these perceptions. Legislation like the CROWN Act in the United States, which seeks to protect individuals from hair-based discrimination, is one step toward shifting societal views and promoting respect for natural hair choices. At RV Hair, we proudly serve clients who wear locs with pride and seek to create a community where all styles are celebrated and respected.

5. Locs Are for Everyone:

Some believe that locs are exclusive to certain cultures or communities, which can lead to further misunderstandings. While locs have deep cultural roots, particularly within African, Rastafarian, and Indian communities, they have also become a universal symbol of individuality, spirituality, and pride. Many people wear locs to honor their heritage, while others are drawn to the style for its aesthetic beauty or personal significance. Understanding and respecting this diversity within the loc community is essential to dispelling myths and fostering a more inclusive beauty industry.

Locs in the Modern Era: Embracing or Erasing Tradition?

Locs have grown in popularity, showing up in workplaces, media, and mainstream fashion but this rise has sparked debate

within the loc community. For some, the trend has diluted the cultural and spiritual meaning of locs. Originating in African, Indian, and Rastafarian traditions, locs once symbolised strength, wisdom, and a deep spiritual connection, worn by warriors and spiritual leaders alike. Now, as they become more widely accepted, some wonder: has the meaning behind locs been lost, or is this visibility a long-overdue benefit?

In many ways, the normalisation of locs in workplaces and popular culture is a positive shift, challenging stereotypes and promoting cultural acceptance. Increased visibility allows people with locs to feel more

confident in professional settings where natural hair was once discouraged. At the same time, some worry that the deeper symbolism of locs values like patience, self-acceptance, and connection to heritage is being overshadowed. Still, as this style becomes more accepted, more people are discovering its rich history and unique benefits.

What

are your thoughts?

Whilst you ponder on the above here are some tips that may help you or a friend out.

Loc Care Tips: Finding the Right Balance

One key to a healthy loc journey is maintaining a good balance, especially when it comes to re-twisting. While frequent re-

twisting can create a neat look, overdoing it can lead to thinning and stress on the roots. On the other hand, too little re-twisting can cause locs to weaken or mat unevenly. The ideal frequency varies for everyone, making it essential to understand your hair’s needs.

Building a relationship with a trusted stylist can help. A skilled loc professional not only cares for your hair but also provides valuable guidance on product selection, styling, and maintenance schedules. Their experience can help tailor a care routine that allows your locs to thrive and keeps them looking their best.

Why Start a Loc Journey?

For those considering locs, the journey offers numerous benefits beyond a striking look. Here are a few highlights:

• Promotes Hair Growth: Locs encourage healthy hair growth by reducing the need for harsh chemicals and constant manipulation.

• Protects Hair from Damage: Locs shield hair from the wear and tear that can come with daily styling and environmental exposure.

• Lifetime Style: Unlike many styles that require frequent changes, locs are low-maintenance and enduring, evolving naturally over time.

• Saves Time: Once matured, locs require minimal styling, making them ideal for busy schedules.

• Versatility: From updos to curls, locs are highly versatile and can be styled in numerous ways.

What a Loc Journey Teaches

Beyond appearance, the process of growing locs often instils valuable lessons:

• Patience: Locs take time to form, teaching patience and appreciation for gradual growth.

• Self-Acceptance: Embracing natural hair without altering its texture or shape fosters self-love and authenticity.

• Freedom from Beauty Standards: Locs encourage confidence beyond societal norms, empowering wearers to define beauty on their terms.

• A Spiritual or Transformative Journey: For some, locs represent a spiritual path or a period of self-discovery, marking personal milestones and growth.

In the end, locs are much more than a hairstyle; they are a powerful expression of culture, resilience, and personal growth. Whether worn for tradition, aesthetics, or self-discovery, the journey of locs offers benefits that go beyond appearance, teaching patience, promoting selfacceptance, and encouraging individuality. As locs gain acceptance in broader society, their beauty and meaning continue to inspire, reminding us all of the strength that lies in embracing who we truly are.

The Gloss

At just 25 years old, Madeleine Croxall is a formidable force in the beauty industry, as the Clinic Director at The Gloss, a luxury health and wellness clinic that has quickly become a premier destination in the heart of Knightsbridge, London. Established in July 2021, The Gloss is not just a clinic; it is a wellness haven designed to cater to women of every skin type and tone, providing a comprehensive array of premium beauty and self-care services.

The Gloss is built on the belief that luxury and effectiveness can go hand-in-hand. “We offer a range of services from hair treatments to rejuvenating facials, teeth whitening, and massages, all delivered by a team of NHS-qualified professionals—including doctors, pharmacists, physiotherapists, psychiatrists, and nutritionists,” Madeleine explains. This unique approach marries the elegance of Knightsbridge with the proven results typically associated with Harley Street, creating a one-stop shop for beauty and wellness.

In addition to its extensive treatment offerings, The Gloss sets itself apart with a pioneering retail model. “We allow startup beauty brands to stock their products in our clinic, giving them unparalleled access to a high-profile clientele,” she reveals. The clinic's minimalistic design—featuring creams, greys, and olive tones—evokes the serenity of a luxury five-star hotel, inviting clients into a space of relaxation and elegance.

While high-profile individuals such as Charlene White, Daniel Sturridge, and Mya Mills have frequented The Gloss, Madeleine emphasises her commitment to everyday clients. “I focus on creating incredible experiences for all women, not just celebrities. Every client deserves to be

treated like royalty,” she affirms.

The Gloss has established partnerships with well-known brands such as Virgin Experience Days, Classpass, Treatwell, and Dr. Schrammek, strengthening its position as a trusted authority in the beauty space. “Collaborating with these reputable companies allows us to reach a wider audience and enhance our services,” she notes.

Every entrepreneur faces challenges, and Madeleine's journey has not been without its difficulties. “In the early days, merging four businesses into one felt incredibly risky. My income initially dropped to 25% of what it was before,” she recalls. “However, grit and resilience have been key to my journey. It’s a mental game. The character you build during tough times is what ultimately carries you forward.”

With a strong belief in navigating challenges with strategic foresight, Madeleine emphasises the importance of prioritising resources effectively. “When finances are tight, I focus on what will yield the highest long-term returns. It’s about making unemotional decisions and being confident in your strategy,” she explains.

Reflecting on her entrepreneurial journey, Madeleine acknowledges her biggest mistake: “I hesitated too much before taking risks. It taught me that speed is essential when pursuing opportunities.”

This realisation has fueled her drive to move quickly and decisively, enabling her to capitalise on fresh ideas and strategies.

Running a business with family has its complexities, according to Madeleine. “Building something with family can blur the lines between personal and professional relationships. However, having that shared

vision is incredibly powerful,” she states. She prioritises effective communication and sets strong standards to ensure that everyone is aligned with the business’s goals.

Madeleine's role as the face of The Gloss involves both challenges and rewards. “It adds a certain pressure to maintain high standards, but it also creates trust and connection with our clients,” she shares. Her visibility allows her to foster meaningful relationships with customers, further driving loyalty to the brand.

Handling feedback adeptly is another critical aspect of her role. “In the beauty industry, personal satisfaction plays a big role. When we receive negative feedback, I take accountability and ensure the client feels heard and valued,” she states, highlighting her commitment to exceptional customer service.

Madeleine’s background frames her entrepreneurial spirit. Growing up in a council estate in Forest Hill, London, she initially worked various jobs—from retail to receptionist roles—while pursuing a university course that didn’t resonate with her passions. “I always dreamt of doing something bigger. I initially freelanced as a makeup artist, but it wasn’t fulfilling,” she reflects.

It wasn’t until her mentor proposed the opportunity to open The Gloss that she discovered her true calling. “At first, I hesitated because I had distanced myself from the beauty industry. But I quickly realised the bigger picture—this was my chance to make a real impact,” she recalls.

A core mission of The Gloss is to uplift the next generation of beauty professionals.

“Through our Allure Community, we’ve held workshops and mentorship programs, providing hands-on experience to aspiring beauty therapists,” she explains. “It’s about fostering a welcoming environment that encourages young talent to thrive.”

Madeleine leads a vibrant team of professionals from various ethnic backgrounds, with ages ranging from young interns to seasoned experts. “Culturally diverse perspectives bring a richness to our service offerings and foster a dynamic workplace,” she notes.

To inspire her team, Madeleine creates a family atmosphere, dedicating time to connect with each member, learning their languages, and understanding their cultures. “Building a personal relationship fosters trust and loyalty,” she explains, taking pride in the family-oriented environment she has cultivated.

As for the future of The Gloss, Madeleine has ambitious plans. “By 2025, we aim to expand into a franchise model with our second location on Dover Street, Mayfair, which will be significantly larger. This space will also include a private members club,” she reveals, showcasing her vision for growth.

Beauty Nation Academy

Beauty Nation Academy, launched in December 2023 by Lady Johanna Duque, offers a diverse range of courses designed to empower aspiring beauty professionals through comprehensive training in makeup artistry, cosmetology, skincare, and aesthetics.

Beauty Nation Academy stands out for its commitment to providing high-quality education. With experienced instructors guiding students through their learning journeys, the academy offers not only structured courses but also specialized workshops on advanced makeup techniques, eyebrow styling, and facial skincare. These workshops cater to individuals at all skill levels, ensuring that everyone can enhance their expertise in the beauty field.

In addition to group courses, Beauty Nation Academy provides personalized coaching sessions, allowing students to focus on

specific skills or techniques tailored to their needs. This hands-on approach fosters a supportive environment where students can thrive.

Under Johanna’s leadership, Beauty Nation Academy has formed strategic partnerships with notable organizations such as Allure House, The Gloss, NHS, Slider Cuts, and Edith Williams. These collaborations enrich the academy's offerings and enhance its credibility in the industry.

Johanna recognizes the challenges of entrepreneurship, particularly in effectively communicating her vision. She emphasizes the importance of resilience and adaptability, especially when funds are tight. Reflecting on her journey, she acknowledges that quick decision-making without proper consultation led to early mistakes. However, these experiences have taught her the value of patience and the necessity of thoughtful

leadership.

Running a business with family members has provided Johanna with a unique advantage. The environment fosters honest communication and a shared commitment to success. She values the lessons learned from her family dynamics, which drive her to work collaboratively toward common goals. In her leadership style, Johanna is committed to creating an inclusive environment where every team member has a chance to contribute. She emphasizes mentorship, allowing her team to learn and grow from their mistakes rather than relying on a select few to drive the business forward.

Before founding Beauty Nation Academy, Johanna worked as an inventory clerk, a role that left her feeling unfulfilled. It was through this experience that she discovered her true passion for mentoring and teaching. Today, she finds immense joy in guiding

young men and women in the beauty industry, helping them launch their own businesses and achieve their goals.

The academy's team comprises women aged 19 to 27 who share Johanna’s vision of community engagement and creativity. Together, they celebrate diversity and promote cultural exchange through beauty, which aligns perfectly with the ethos of Beauty Nation Academy.

Looking ahead, Johanna is focused on expanding Beauty Nation Academy into a global movement. She believes in the power of unity and inspiration to drive success, emphasizing that the academy’s mission extends far beyond local boundaries. With plans to continue inspiring the next generation of beauty professionals, she remains committed to fostering a culture of growth and collaboration.

S Gold Studio: Elevating Beauty with Luxury Makeup Services

Founded in 2020, S Gold Studio has quickly made a name for itself in the beauty industry, specialising in luxury and bespoke makeup services for weddings, TV and film productions, backstage fashion shows, and editorial campaigns. With a portfolio that boasts collaborations with renowned brands like Levi’s, Daily Paper, and CHANEL, the studio has been featured in prestigious publications such as *Vogue* and *Harpers Bazaar*.

“Our mission is to empower women by enhancing their beauty, both internally and externally, ensuring they feel confident and radiant in their own skin,” explains the founder of S Gold Studio. The studio offers both mobile makeup services and a serene studio environment, creating a personalised experience that puts clients at ease.

In an industry known for its competitiveness, S Gold Studio has continually evolved its offerings to maintain client loyalty. “When resources are limited, we introduce new services or get creative with our marketing strategies,” the founder notes. By showcasing diverse models and staying attuned to current trends, the studio adapts to the changing landscape of beauty.

The first year was particularly challenging, as the founder navigated a crowded market. “It was crucial to identify our unique selling proposition,” she recalls. Seasonal fluctuations also posed challenges, with summer seeing a surge in bookings while winter was slower. However, confidence in their multi-dimensional services fueled her belief in the studio’s potential for success. “There will always be a demand for makeup services, especially with the rise of social media,” she affirms.

Reflecting on her journey, the founder recognizes a significant learning curve. “One of my biggest mistakes was not bringing people onto my team sooner,” she admits. Teaching young women from low socioeconomic backgrounds the skills she had honed over years was a daunting task, but it ultimately proved invaluable. “The company couldn’t grow unless I allowed others to take on bookings,” she explains, emphasising that nurturing talent is essential for sustainability.

Teaching aspiring artists also involves broadening their perspectives. “I want them to understand that being a makeup artist means mastering both beauty and artistry,” she explains. The industry can be lucrative; during events like London Fashion Week, a makeup artist can earn up to £13,000 per hour.

Running a family business presents unique advantages. “My family members are my investors; they believe in me not just because of my skills, but because we understand that it’s people who make businesses thrive,” she says. Drawing inspiration from her family, particularly from Pastor Tobi, she emphasises the importance of resilience and faith in driving success.

Maintaining high standards of excellence is paramount at S Gold Studio. “Business isn’t sentimental, and there’s no room for nepotism,” she asserts. Clear structures and leadership ensure that personal relationships do not interfere with professional responsibilities.

As the face of S Gold Studio, familiarity can sometimes lead to challenges, such as friends asking for discounts. “I have to ensure that my business is respected outside of personal relationships,” she explains. However, being the brand ambassador has its perks. “I take pride in being a living representation of S Gold Studio,” she adds, noting how her own style and beauty drive sales and attract clients.

While the founder can’t recall the last time she received negative feedback, she values client input. “I see those moments as opportunities to learn,” she says. Listening to clients’ preferences allows her to make necessary adjustments and enhance the

overall experience.

Before founding S Gold Studio, she worked part-time at the UGG store in Piccadilly Circus. “I was always entrepreneurial but lacked the confidence to pursue my passion full-time,” she admits.

S Gold Studio has empowered over 100 aspiring makeup artists since its inception. “From hosting mini masterclasses in my living room to providing opportunities for over 50 makeup artists during The W Fashion Week, we’re committed to nurturing talent,” she says proudly.

Looking ahead to 2025, S Gold Studio has ambitious plans. “We aim to expand our team to ten members, introduce two new products—a makeup brush cleaner and a face shaper tool—and establish the S Gold Studio Academy,” she shares. The goal is to educate and train aspiring makeup artists while perfecting beauty treatments to ensure every client feels confident in their own skin.

Beauty with a Purpose:

Meet Busola Oguntayo of Allure House

At just 25 years old, Busola Oguntayo is making waves in the beauty industry with her luxury beauty brand, Allure House. Founded in July 2021, Allure House is not only redefining beauty standards but also empowering individuals from diverse backgrounds through an array of premium beauty services. With a strong commitment to inclusivity and personal development, Busola’s vision for Allure House has evolved into more than just a beauty brand; it’s a community dedicated to well-being and selfexpression.

Allure House offers a comprehensive range of beauty and self-care services, including hair treatments, facials, teeth whitening, waxing, massages, and ethically sourced raw hair extensions. The brand caters to a global clientele, shipping hair extensions worldwide. “Our goal is to simplify the beauty maintenance experience while providing a one-stop shop that delivers both convenience and luxury,” Busola explains.

Servicing both women and men of all ages, Allure House stands as a testament to the potential of beauty to transform lives. “We’re not just about looking good; we’re about feeling good and having the confidence to express yourself,” she emphasises. Furthermore, Busola’s commitment to community welfare shines through mentorship and internship programs, cultivating a nurturing environment for aspiring beauty professionals.

Though her clientele includes notable figures such as Fridayy, Vic Hope, and Love Island stars, Busola prefers to focus on the everyday individuals who drive her business. “I don’t often rely on influencers or celebrities. My demand comes from thousands of everyday women who appreciate tailored services,” she shares.

Allure House has also forged partnerships with respected brands like BBC, Channel

4, ITV, and TikTok, enhancing its visibility and influence in the beauty industry. “These collaborations help us expand our reach while maintaining our focus on exceptional service,” she states.

Busola's journey toward establishing Allure House was not without its challenges. “I merged four different businesses into one when I started,” she recalls. “At first, my income dropped significantly, and there were moments I wondered if I had made the right choice.” However, the early struggles taught her resilience and creativity. “I had the freedom to be creative, which led me to explore content creation. That ultimately propelled the growth of Allure House beyond my expectations,” she declares proudly.

Reflecting on her early business decisions, Busola recognizes the importance of timing and courage. “My biggest mistake was letting hesitation hold me back when it came to taking risks. Delaying team expansion and new product launches cost us considerable potential,” she admits. Now, she embraces the idea that taking calculated risks is essential for growth.

Running Allure House with family has brought its unique set of advantages and challenges. “Building something with people who share the same vision is incredibly rewarding,” Busola explains. “Having family members involved means we can tackle challenges together and support one another in achieving our dreams.”

To avoid the pitfalls of nepotism, she maintains clear business standards and expectations. “I’ve learned to enforce strong policies that protect our vision and the integrity of the business, even when it’s family involved,” she shares. Regular communication and accountability play a key role in ensuring everyone is aligned with the goals of Allure House.

As the face of her brand, Busola embraces the visibility that comes with it. “I find it empowering. People feel more connected when they know who is behind the brand,” she expresses. This personal touch fosters trust and allows her to create genuine relationships with her clients.

However, the role also requires maintaining high standards. “I have to ensure that I represent the brand well at all times, which can be a challenge, especially with the fast pace of social media,” she admits. Yet, the benefits far outweigh the challenges, as being the brand ambassador opens doors to new connections and opportunities.

Customer feedback is vital to the success of Allure House, and Busola is proactive in addressing concerns. “Recently, a client provided feedback about a service they were unhappy with. I appreciate when clients voice their opinions as it helps us improve,” she explains. In response, she offered the client a complimentary treatment and took immediate steps to ensure that the issue was rectified.

Busola’s journey began in a council estate in Forest Hill, where she navigated various jobs while studying a university course that did not resonate with her passions. “I grew up in an environment where many opportunities felt out of reach,” she reflects. Her previous experience as a freelance makeup artist, combined with her work in retail and reception, provided her with the skills necessary to launch Allure House.

Through initiatives like The Allure Community, Busola is actively creating pathways for young boys and girls interested in beauty and self-care. “We’ve hosted workshops, mentorship programs, and internships aimed at empowering aspiring beauty professionals,” she affirms. This dedication to nurturing the next generation is a core aspect of Allure House's mission.

Allure House is composed of a diverse team of seven stylists, including interns and experienced professionals, all of whom play an integral role in delivering highquality services. “I believe in celebrating my team’s contributions and recognizing their strengths,” Busola shares. This collaborative environment is essential in fostering a culture of growth and innovation.

As for the future, Busola has ambitious plans for Allure House. “By 2025, I want to expand our mobile subscription service to include 200 subscribers and grow our team to 10 stylists,” she shares. “We’re committed to remaining open to new clientele while always prioritising our existing clients and their experiences.”

Busola is paving the way for a new era in the beauty industry—one that values inclusivity and strives to uplift the next generation. As she aptly puts it, “Beauty is not just about looking good; it's about feeling good and creating a community where everyone can thrive.”

Empowering Through Hair: Meet K’Cyrus

In a world where personal care often takes a backseat to busy lifestyles, Kimberley Todd has set out on a transformative journey through her business, K’Cyrus. Founded in 2021, K’Cyrus is not just another mobile natural haircare service; it's a beacon of empowerment that caters to young people from low socioeconomic backgrounds, including those affected by the Criminal Justice System. At 32 years old, Kimberley has made significant strides in the beauty industry, and her vision to expand K’Cyrus into a global brand is nothing short of inspiring.

K’Cyrus specialises in mobile natural haircare services, providing everything from protective styling to keratin hair smoothing treatments, and even creating natural haircare products. The company targets a diverse clientele, particularly mothers, new parents, and individuals with disabilities.

“Our goal is to become the largest mobile subscription service in the UK and to expand internationally," Kimberley explains, underscoring her ambition to make quality haircare accessible to everyone.

With a commitment to inclusivity, K’Cyrus aims to empower individuals by giving them a platform not only to enhance their appearance but also to build their confidence and self-esteem. Kimberley is passionate about fostering relationships with her clients and tailoring her services to meet their unique needs. “I focus on everyday women and their requirements—they are my priority,” she states, emphasising the driving force behind her business.

Before embarking on her entrepreneurial journey, Kimberley had varied experiences— from working at NatWest for a decade to exploring numerous side businesses, including a sweet cart and roller-skating events. "I even experimented with pyramid schemes," she laughs, reflecting on her diverse career path. It wasn't until the COVID-19 pandemic hit that Kimberley turned her attention to haircare, creating products during lockdown that would lay the foundation for K’Cyrus.

“This period allowed me to combine my passion for hair with entrepreneurship. I didn’t have a university degree, so I leveraged every opportunity I had to learn and grow,” Kimberley shares, highlighting her resilience and adaptability in the face of challenges.

Like many startups, K’Cyrus faced its share of obstacles in its early days. “I thought the business would be a slow burner, especially since I started by making products, which is a long process to master,” Kimberley recalls. Adapting to client needs and gaining their trust took time, but with perseverance, her creativity flourished. "I was fortunate not to rely solely on the business financially, which allowed me the freedom to experiment," she adds.

One of the most vital lessons she learned was to balance her desire to please people with effective decision-making. “Initially, I took on too much at once instead of slowly building my team and focusing on each person's strengths,” she admits. This change in approach has allowed her to streamline operations and improve service delivery.

Running K’Cyrus alongside family has its ups and downs, but Kimberley cherishes the support of her loved ones. "While it can blur the lines, the support has been invaluable," she notes. Her family is actively involved in key roles, helping navigate unforeseen challenges and ensuring the business remains resilient.

To avoid nepotism, Kimberley emphasises the importance of transparent communication and mutual respect within her team. "We have honest discussions about expectations and performance, ensuring everyone understands their value," she explains.

Being the face of K’Cyrus has allowed Kimberley to form genuine connections with her clients. “I feel like a walking advertisement,” she smiles, noting how sharing her own hair journey has built trust

and loyalty. “People are inspired by my results, and they want to experience that for themselves.”

Through social media, she has cultivated her personal brand, demonstrating the effectiveness of her products and services. However, this visibility comes with its challenges. “Maintaining the brand's image requires constant attention and creativity, which wasn’t a skill I initially possessed,” she admits, but it has become a rewarding aspect of her journey.

Maintaining strong customer relations is paramount for Kimberley. “I recently received feedback that a client wasn’t satisfied with the protective style we created,” she recalls. Taking the opportunity to address her client's concerns directly, she offered to amend the style and provided future discounts, reinforcing the importance of good communication and customer service.

Beyond her own business pursuits, Kimberley is dedicated to uplifting others. Through initiatives like The Come Up Initiative, she has awarded a total of £4,000 to upcoming entrepreneurs. She also actively mentors young individuals, offering training sessions and opportunities to flourish in the haircare industry. "I hope to inspire young boys and girls to pursue their entrepreneurial dreams," she says passionately.

Kimberley’s diverse team comprises stylists of various ages, bringing a wealth of experience to K’Cyrus. From interns to seasoned professionals, the synergy among the members creates a vibrant atmosphere that resonates with their mission.

To motivate her employees, Kimberley emphasises the importance of feedback and recognition. “I celebrate their successes, involve them in decision-making, and respect their individual projects,” she explains, ensuring that each member of the team feels valued and empowered.

As K’Cyrus looks towards the future, Kimberley is dedicated to expanding her mobile subscription service, targeting 200 subscribers and adding 10 stylists by the end of 2025. Her ultimate goal is to remain open to new clientele while building a supportive community around her brand. "Both client satisfaction and team development are vital for our growth," she asserts.

With her infectious enthusiasm and unwavering commitment to empowering women through natural haircare, Kimberley Todd is not just creating a business; she is fostering a movement. K’Cyrus Limited stands at the intersection of beauty and personal growth, proving that with determination and community support, both entrepreneurs and their clients can flourish together. “It’s about creating something bigger than ourselves,” Kimberley concludes, embodying the spirit of resilience and innovation that defines her journey.

Building Community and Craftsmanship in the Beauty Industry

In the world of beauty and self-expression, few names shine as brightly as Emelda, the visionary behind The Nail Tip. Since its inception in 2019, this innovative venture has catered to over 560 clients, setting a new standard in nail artistry and customer service. Under Emelda's leadership, The Nail Tip has become a beacon of excellence, renowned for its commitment to quality and community support.

The Nail Tip is more than just a business; it's a thriving community celebrating the art of nail design. Emelda's dedication to her craft has established her as a respected figure in the industry, with a mission that goes beyond aesthetics. "At The Nail Tip, we believe in empowering our clients through unique and beautiful nail art," Emelda expresses with passion. Her approach emphasises quality, creativity, and a deep understanding of her clients' needs.

Emelda has had the privilege of working with notable personalities in the industry, including Asaye Events, Trillary Banks, and Prisicilla Anyabu. These collaborations have not only amplified her brand's visibility but also strengthened her network within the artistic community.

Running a business comes with its challenges, especially when resources are limited. Emelda shares strategic insights into how she manages these constraints at The Nail Tip. "Prioritising our resources is crucial for maximising impact," she explains. By focusing on high-impact areas that enhance customer acquisition and retention, such as refining popular services and improving client experiences, Emelda ensures that her business remains robust even during tough times.

"Our budget is strategically allocated to areas with the highest return on investment, particularly on social media marketing in places like Instagram, where we can showcase our work and attract new clients,"

she notes. This proactive approach has positioned The Nail Tip as a standout in a competitive market.

Every entrepreneur faces their share of hurdles, and Emelda's journey is no different. "Our biggest mistake at The Nail Tip was attempting to offer too many services from the start," she admits. This misstep spread their budget thin and compromised quality. However, Emelda viewed it as a learning opportunity. "By refining our service menu to focus on what was truly profitable and in demand, we could enhance the customer experience and build a loyal client base."

Running The Nail Tip alongside family members has its rewards and challenges. “The trust and communication we share create a collaborative environment,” Emelda reflects. However, she acknowledges that blending family and business can blur boundaries. “We've learned the importance of understanding when to seize an opportunity and when to pause and reassess strategies.”

To ensure professionalism, Emelda establishes clear roles and responsibilities within the team. "We have objective

performance metrics and prioritise open communication, which helps us navigate any challenges that arise," she explains.

Being the face of The Nail Tip comes with its unique set of challenges and benefits. "I like to work behind the scenes, but being visible allows me to cultivate meaningful relationships with clients," Emelda shares. This visibility not only strengthens client loyalty but also creates a unique brand identity in a competitive market.

Managing feedback is equally crucial. "We recently received comments regarding our pricing. While it was challenging to hear, it opened an important dialogue about our value proposition." Emelda emphasises the importance of communicating why pricing reflects quality and accessibility in the nail industry.

Before founding The Nail Tip, Emelda's path was shaped by personal challenges and resilience. "Working in social services and supporting my brother during his mental health struggles during the pandemic led me to discover a passion for nails," she shares. This transition not only provided an outlet for her creativity but also laid the groundwork for her future business.

Emelda's journey to establish a nurturing community extends beyond her business. "We've trained over 500 students through R3CON Academy, offering free training in digital marketing and software engineering, fostering a spirit of empowerment," she states with pride.

Looking ahead, Emelda has ambitious plans for 2025. "We aim to launch our first Nail Tip shop, creating a hub for the Nail Collective community," she reveals. This venture represents more than just business; it’s a testament to the dedication to quality, creativity, and community empowerment that defines The Nail Tip.

Furthermore, Emelda's commitment to nurturing talent in the nail industry shines through her efforts to work with local schools, inspiring young women to pursue their passions. "We want to show them that they can turn their creativity into a fulfilling profession," she says.

Toni-Ann Malcolm: The Creative Force Behind TAM Hair Group

At just 26 years old, Toni-Ann Malcolm has transformed her passion for hair into a thriving enterprise, TAMHair Group, founded in 2022. With a mission to celebrate all hair textures through the art of free-form hair sculpting, Toni-Ann is not just crafting stunning hairstyles; she is empowering individuals to embrace their unique beauty and express themselves boldly. In the world of hair artistry, she is a rising star, and her innovative approach is reshaping the industry.

TAMHair Group is dedicated to redefining hair styling by welcoming creativity and limitless possibilities. “Hair has no boundaries,” she states emphatically. “We believe everyone should have the freedom to shape and express their style uniquely.” This empowering philosophy resonates throughout her work, encouraging clients to celebrate their hair in its most authentic form.

Determined to make her mark in the competitive beauty industry, Toni-Ann explains, “Our mission is simple: to be the best.” With aspirations to collaborate with big brands and industry leaders, she envisions a future where knowledge sharing takes precedence over competition. “Everyone at the top tends to be selfish, wanting to keep everything to themselves. I want to teach and support others,” she says. It’s this ethos that sets her apart in an industry often defined by exclusivity.

Since launching her brand, Toni-Ann has garnered an impressive roster of clients, including household names like Nike, Adidas, and Netflix. Additionally, she has lent her talents to creative projects involving celebrities such as Temi Otedola, Stormzy,

and Fireboy. “Seeing my work recognized by renowned brands and artists is profoundly fulfilling,” she expresses.

Her partnership with KAI Collective as their hairstylist for various campaigns has further solidified her presence in the industry. “Being involved in e-comm, red carpet events, and everything in between has allowed me to showcase my skills on a larger stage,” she explains.

Despite her successes, Toni-Ann's journey has not been without its struggles. She candidly admits, “I’ve started and stopped my business at least three times. It’s been a rollercoaster, but I finally decided to give it my all and see what happens.” This determination has paid off, leading her to achieve more in the past two years than she ever did during her initial attempts in 2019. “The word ‘literally’ captures my journey. It’s about persistence,” she adds.

Consistency, she believes, is key. “Being inconsistent has been my biggest mistake,” she reflects. “I remind myself to keep going, even on tough days." Toni-Ann’s unwavering spirit has kept her moving forward, even when times get tough.

As the face of TAMHair, Toni-Ann embodies her brand. “When you see me, you see my brand. I haven’t encountered any challenges being the face of my company, which I see as a major plus,” she shares. It has made her recognizable in the industry, leading people to naturally call her “TAM” instead of ToniAnn. “That’s exactly what I want—my brand rolling off people’s tongues,” she states with confidence.

Hailing from humble beginnings, Toni-Ann has always had a passion for hair. “I’ve

been doing hair from a young age; it was always in me," she notes. While her early inconsistencies held her back, she now actively seeks to create opportunities for aspiring hairstylists. “I work with countless young boys and girls, offering them support. Some seize the opportunity and advance, while others stay on and I help oversee their journeys,” she explains.

With her sights set on the future, ToniAnn has ambitious plans for TAMHair Group. In 2025, she aims to finish her hair qualifications, allowing her to teach and award official certifications. “I want to ensure that my students receive proper qualifications from the government, not just a certificate, as anyone can offer that,” she emphasizes. Expanding her clientele further is also on her agenda. “Growth is vital. I want to reach more people and make a lasting impact in the industry,” she reflects.

Toni-Ann Malcolm is not just shaping hair; she is shaping the future of the beauty industry. With her creativity, resilience, and commitment to empowering others, she is bound to leave an indelible mark on the world of hairstyling. As she reminds us, “The possibilities are limitless when it comes to self-expression,” and through her work, she is inspiring countless others to embrace their individuality.

The Rise of Blacksmith & Sons: A Celebrity Grooming Service Founded

During Lockdown

At just 30 years old, Rabby Kipioka has made a significant mark in the grooming industry as the director of Blacksmith & Sons. Founded in 2020 amidst the COVID-19 pandemic, the business has rapidly grown to become a premier grooming service for men, catering to over 10,000 clients worldwide.

Blacksmith & Sons offers high-quality grooming services in a stylish and relaxed atmosphere. The brand has quickly established itself as the go-to service for celebrities, with notable clients including Lil Durk, Chance the Rapper, and Davido. Kipioka envisions the company as a contemporary franchise in the UK that not only delivers exceptional grooming services but also operates a training academy aimed at elevating workforce skills.

“Our goal is to redefine male grooming,” Kipioka explains. “We want to create a space where men feel comfortable and valued, while also enhancing the skills of future barbers.”

Starting a business comes with its challenges, especially in the first year. While many new ventures fail, Kipioka's unwavering belief in Blacksmith & Sons played a crucial role in its survival. “There

were definitely challenging moments, but I remained focused and committed to overcoming obstacles,” he shares. “Support from my family has been invaluable during this journey.”

Kipioka emphasises the importance of learning from mistakes. One notable error was prioritising personal connections over work ethic when hiring, which negatively impacted team morale. “I learned to focus on our company’s values and to adapt while preserving our core principles,” he reflects.

Running a family business can be both rewarding and complex. Kipioka appreciates the shared values and commitment that family brings to Blacksmith & Sons. “The support and guidance of family who truly care about the business create a strong foundation for success,” he notes. However, he is also keenly aware of the need to maintain professionalism to avoid nepotism. Clear roles and external expertise help ensure that decisions are based on merit.

Being the face of Blacksmith & Sons has its advantages and challenges. Kipioka has built brand recognition and customer loyalty, but he also bears the responsibility of maintaining the company's reputation. He recalls a recent instance of negative feedback when he was late to an appointment, which caused inconvenience for a client. “I offered a complimentary

haircut as an apology and ensured I was early for their next appointment to avoid further issues,” he explains.

Before launching Blacksmith & Sons, Kipioka had a diverse career, including professional football overseas and working at the Hilton Hotel. The pandemic halted many beauty services, prompting him to start cutting hair for his housemates. His passion grew as he dedicated himself to mastering the craft through online tutorials and practice. “It was a turning point for me,” he says.

Kipioka is committed to creating opportunities for young people, especially those from disadvantaged backgrounds. His team currently includes three young men and one young woman, all gaining valuable experience in the beauty industry. “I want to inspire the next generation and show them that success is achievable,” he asserts.

Looking ahead, Kipioka has ambitious plans for Blacksmith & Sons. By 2025, he aims to open a second location and launch seven new products to diversify their offerings. “We’re excited about the future and continuing to provide exceptional service to our clients,” he concludes.

From Humble Beginnings to Tech Trailblazer: Amandla Kwabena Bediako and R3CON Technologies

In a world driven by technology and digital innovation, Amandla Kwabena Bediako is a name to watch. At just 35 years old, Amandla is the founder of R3CON Technologies, a full-service digital agency established in August 2022 that is already making waves in the tech industry. With a mission to empower businesses and individuals alike, R3CON Tech is positioned at the forefront of technological advancement, offering a wide range of services that include web and app development, cybersecurity, digital marketing, and education through the R3CON Academy.

R3CON Tech stands out not only for its diverse offerings but also for its commitment to impacting the next generation. “Our goal is to build a multi-billion-pound global enterprise that serves the world through innovative technology services,” Amandla explains. “We want to empower individuals with IT skills, creating a new breed of problem solvers and innovators.”

The company’s educational arm, R3CON Academy, has already trained over 500 students across the UK, Europe, and Africa in digital marketing and software engineering—free of charge. “It excites me to see others given a platform to thrive. I’ve been fortunate enough to have been given a platform, so it is only right to do that for someone else,” Amandla says passionately.

R3CON Tech has built a network of prestigious partnerships with industry giants including Microsoft, Samsung, Oracle, and AWS, enhancing its credibility and expanding its reach. Amandla states, “These partnerships allow us to not only elevate our brand but to leverage the combined expertise to serve clients effectively.”

Every entrepreneurial journey is filled with obstacles, and Amandla has had his fair share. “The notion that 20% of businesses fail within their first year wasn’t a fear; it was a challenge,” he recalls. “Some of us on the team started our first businesses at age 14. Yes, we thought about failure, but we were too busy working to dwell on it. Setbacks are just part of the process.” His resilience and that of his team propel

R3CON forward, with a vision that fuels their daily pursuits.

Amandla acknowledges that understanding the market is crucial for success: “Not conducting proper research before investing in some ventures has taught me the importance of market research. Always validate your ideas—it’ll save you time and money.”

Amandla's passion for business extends beyond the confines of the office; he engages with family members in this venture. “Running a business with family can be rewarding yet complex. We share a unique bond that drives the business forward,” he shares. However, he remains vigilant

about maintaining professionalism. “To avoid nepotism, we have established clear roles and responsibilities. We assess our performance with objective metrics, focusing on what’s best for the business rather than what’s convenient,” he emphasises.

While Amandla enjoys working behind the scenes, he recognizes the importance of being the face of his brand. “Every action and decision I make is closely scrutinised, and maintaining a positive image is essential,” he admits. The connections he builds through leading the business are invaluable as he inspires his team and stakeholders alike.

With an eye on 2025, Amandla has ambitious goals for R3CON Technologies. “Our aim is to establish a world-class, accredited academy that equips individuals with tech skills on an international scale,” he shares.

“We want to build a strong community of over 200 members, creating lasting connections among tech enthusiasts and industry leaders.”

Additionally, the launch of the R3T News app is set to enhance their outreach. “This app will be a platform for sharing the latest technology news and industry updates. We want to create an ecosystem where education, innovation, and networking thrive together,” he states enthusiastically.

Amandla’s approach to leadership is grounded in inspiring others. “We create opportunities for growth and advancement. With mentorship programs, clear paths for progression, and a culture of collaboration, everyone’s impact is seen and valued,” he explains.

In an industry where the statistics may appear daunting, Amandla Kwabena Bediako exemplifies the spirit of resilience and innovation, proving that with vision, dedication, and a commitment to community, the possibilities are limitless.

“Setbacks are fuel for our growth, not a deterrent,” he concludes, embodying the essence of a true tech trailblazer. R3CON Technologies is not just a business; it's a movement—a beacon of opportunity in the ever-evolving landscape of technology.

In the heart of the UK’s basketball community, David Bryant is redefining the landscape for young athletes. At just 37 years old, he has established Basketball Nxtion, a dynamic organisation that empowers young people from low socio-economic backgrounds and those affected by the Criminal Justice System. Founded in 2022, Basketball Nxtion is driven by a mission to inspire individuals aged 16 to 25 through the transformative power of basketball, fostering personal development and building strong community connections along the way.

Basketball Nxtion offers a multifaceted approach to youth development, blending sports with mentorship and community support. “We believe that basketball can be a powerful tool for change,” David explains. The organisation provides weekly basketball sessions, tournaments, and also runs a podcast called “Beyond the Athlete,” aiming to inspire, educate, and connect young athletes with industry professionals.

“Our mission is clear: we want to be the most influential basketball organisation in the world and impact lives through the sport,” David articulates. “We’re not just about basketball; we’re about helping young people recognize their potential and develop the leadership skills necessary to drive change in their communities.”

David's vision extends beyond the court. He aspires to create a global community that supports young athletes not just in basketball, but in life. “We focus on established players, from grassroots to professionals, offering mentorship and job opportunities outside of basketball,” he states passionately. “We aim to raise awareness of the vital role basketball can play in uniting communities across the UK.”

Basketball Nxtion has garnered attention from notable figures, with guests on their podcast including Flex God Daps (a renowned director) and Temi Fagbenle (WNBA star). Partnerships with established brands like Red Bull, New Balance, and Tottenham Hotspur Foundation further solidify their commitment to expanding their reach and impact.

The Game Changer: David Bryant and Basketball Nxtion

Although the journey has not been without its difficulties, David remains resilient. “We struggled heavily during our first year due to a lack of funds, but we refused to give up,” he recalls. “We went back to the drawing board and thought about how we could build our visibility and connectivity beyond basketball projects. That’s when our mantra, ‘GO BEYOND,’ was born.”

This mindset led to the launch of their podcast, allowing them to engage with the broader sports community and build a robust network. “After connecting with influential organisations like Red Bull and New Balance, we gained momentum and have not looked back since,” David says. “We are just getting started!”

As with any entrepreneur, David has faced his fair share of missteps. “One of the biggest mistakes I made was listening too much to what people wanted, rather than creating what was truly needed,” he reflects. “Sometimes people don’t know what they want until they see it.” Delegation was another area for improvement. “I tended to take on too much myself and didn’t focus on building a strong, capable team,” he admits, a lesson he is currently addressing by empowering others.

Running Basketball Nxtion alongside family has been a rewarding experience for David. “There’s a unique trust and understanding we share, which fosters collaboration,” he notes. To avoid the potential pitfalls of nepotism, he emphasises accountability and professionalism. “I don’t have favourites, and I believe everyone should contribute to our mission regardless of personal relationships.”

Being the face of his organisation comes with its own challenges and rewards. “The biggest challenge is upholding a certain standard in all aspects of the business, which requires discipline,” David explains. However, the benefits are plentiful. “Being visible allows for brand authenticity and trust,” he states, emphasising how personal investment can attract loyal customers and collaborators.

In engaging with clients and communities, David has cultivated strong relationships

that foster loyalty and a sense of belonging. “My role as the leader drives personal growth, enhances skills, and connects me with opportunities I wouldn’t have otherwise,” he adds.

Feedback plays a vital role in Basketball Nxtion’s service delivery. “We recently held a feedback session with clients to ensure we are meeting their needs,” David shares. “Listening to our community helps us evolve and align our services with their expectations.”

Before Basketball Nxtion, David's life took a different path, working as a personal shopper and freelance stylist. His background in fashion still influences his approach today as he integrates creative design within the basketball sector.

With a commitment to mentorship, David and his team actively create opportunities for young athletes. “We foster creative avenues in photography, videography, and provide platforms for them to start their sessions and podcasts,” he explains. “Through our mentorship, we guide them toward positive decisions regarding their education, careers, and lifestyle.”

David leads a talented team, including Kwabena Bediako, Kolade Adebisi, and Tolu Filani, who bring fresh perspectives and creativity to the organisation. The team is vital in executing the vision of Basketball Nxtion, making impactful contributions both on and off the court.

Looking ahead, David has ambitious plans for Basketball Nxtion. “In 2025, we will host the biggest Dunk Contest in Europe, launch our first basketball sneaker, and begin developing our video game,” he shares eagerly. “Additionally, we aim to establish our own basketball league, elevate the profile of our podcast, and form more significant partnerships.”

Through these initiatives, David intends to solidify Basketball Nxtion's status as a leader in the sports community while pushing the boundaries of what is possible for young athletes.

Home House

At 32 years old, Shadrach Straker has already carved a significant niche in the real estate market with his company, Home House, founded in January 2021. With a broad portfolio that spans residential developments, commercial properties, and hospitality, Shadrach’s agency delivers tailored solutions to meet the unique needs of a discerning clientele.

Home House stands out for its expertise across various real estate sectors. “We cater to a diverse clientele, including ultra-highnet-worth individuals, footballers, CEOs, and even international royalty,” Shadrach explains. The agency excels in representing both buyers and sellers, managing transactions with a wealth of experience garnered from working with some of the wealthiest clients, particularly from Africa and Asia.

To bolster its services, Home House has established partnerships with over 50 developments in the UK, facilitating access to a wide array of properties.

In navigating the challenges of a growing business, Shadrach emphasises the importance of proactive planning. “I adopt

a ‘prevention is better than cure’ mentality when it comes to people,” he shares. By training young talent in anticipation of future needs, he ensures that the business is prepared for growth. When it comes to financial decisions, he takes a resourceful approach, employing a grading system to identify the most effective paths forward. “This method removes emotion from the decision-making process and allows for a clear focus on results,” he adds.

Reflecting on the early days of Home House, Shadrach admits that failure was never a consideration. “I started in property at 18 and didn’t close my first independent deal until I was 24,” he recalls. “During that first year, my focus was on analysing what needed improvement rather than contemplating failure.” His steadfast determination drives him to push through challenges, fueled by a desire to succeed.

Shadrach identifies his biggest challenge as maintaining an optimistic outlook, sometimes to a fault. “I’ve learned the importance of recognizing when to transition away from relationships or projects that aren’t yielding results,” he notes. Implementing key performance indicators (KPIs) has helped him assess

situations more analytically, minimising emotional attachments to business decisions.

Running Home House with family members introduces a unique set of challenges and opportunities. “It’s a balance between shrewd business practices and providing a platform for family progression,” Shadrach explains. To prevent nepotism from clouding judgement, he focuses on data-driven decision-making, using KPIs to hold family members accountable for their roles. “Lack of commitment to assigned roles is seen as a serious issue, and I believe training can solve competency challenges,” he emphasises.

As the face of Home House, Shadrach feels the weight of responsibility that comes with leadership. “Everyone looks to you for solutions, which can be daunting,” he admits. Yet, he views these challenges as opportunities for growth. “Every situation forces you to become more resourceful and creative, ultimately shaping you into a better leader,” he says.

Shadrach understands that negative feedback is often rooted in unmet expectations. “When a customer is dissatisfied, it’s about adopting a tone of genuine understanding and working towards a solution that benefits them,” he explains. His approach has helped transform challenges into opportunities for improvement.

Shadrach’s journey in business began with networking through Richard Branson’s Virgin Media Pioneers community. “I started selling business courses without having the results to back them up,” he recalls. This experience, alongside various business ventures, has shaped him into a well-rounded entrepreneur, ready to tackle challenges head-on.

Throughout his career, Shadrach has prioritised creating opportunities for young people. “I’ve trained numerous individuals to start their own businesses and helped them gain employment,” he shares proudly. A standout achievement was mentoring two young individuals who became contractors for a multi-billion-pound mining company, where they successfully rebranded the company’s website and developed marketing materials.

Shadrach leads a diverse team that includes Anaïs 32, Director of Short Lets & Office Manager, responsible for daily operations and team management and Joyce 19, Junior Estate Agent, working in sales and lettings.

Together, they drive Home House forward, leveraging their combined expertise to serve clients effectively.

Manwell Gold Services:

A Family-Run Business with a Focus on HighQuality Property Solutions

Founded with a mission to provide innovative property solutions, Manwell Gold Services has become a prominent player in the property industry. Specialising in temporary accommodation and guaranteed rent services, the company bridges the gap between property investors and tenants in need of secure, short-term housing solutions. The company’s approach is simple yet highly effective: offering landlords consistent rental income without the hassle of tenant management, void periods, or late payments.

"We are dedicated to ensuring that our clients—whether they are property owners or tenants—receive the best possible service," says the founder of Manwell Gold Services. "For landlords, we take on the full responsibility of managing their properties, from tenant sourcing to maintenance, ensuring consistent cash flow every month."

Since its inception, Manwell Gold Services has expanded its reach significantly, including partnerships with several London borough councils to combat homelessness and support rough sleepers. "We are proud of our collaborations with councils, which are aimed at reducing the rates of homelessness across London," the company says.

Like many new businesses, Manwell Gold

Services faced its share of challenges in the early days. "100%, the first year came with many challenges," the founder admits. "You never really know if you're going to make it through that critical first year. But we focused on staying alive and visible. Keeping the business functioning was the priority because we knew that, in the long run, this would benefit everyone involved."

This mindset helped the company overcome adversity and thrive, despite the many obstacles it faced in its initial stages. And while many new businesses fail within their first year, Manwell Gold Services was determined to beat the odds.

One of the defining features of Manwell Gold Services is its family-run structure, which has played a key role in its success. "Running a business with family is extremely rewarding. It's the only way our business would be successful and thrive," says the founder. "We are all like-minded, which allows us to take risks and build the business in unison."

This family-oriented approach ensures that everyone is aligned in their goals, creating a strong foundation for long-term growth. However, balancing family dynamics with business operations requires careful thought. "It’s important to make sure there

is no blurring of lines between nepotism and business efficiency," the founder explains. "Our system and structure allow us to keep the business running smoothly while ensuring that what needs to get done, gets done."

The journey of running a family business has not been without its challenges, but it has also provided plenty of opportunities for growth. "The biggest mistake I've made was being too sentimental," says the founder. "It’s important to know all aspects of the business and oversee everything. Being hands-on allows you to get the best result and benefits everyone involved."

The founder's diverse career path—from being a professional football player to running a car rental business—has also been instrumental in the company’s development. "I've built strong relationships over the years, which have benefited the company. My previous experiences in different industries have helped me navigate the challenges of this business and grow it successfully."

Customer feedback is something Manwell Gold Services takes very seriously. "We’re lucky to rarely receive negative feedback because we pride ourselves on customer satisfaction," says the founder. However, when complaints do arise, the company is quick to respond. "On the few occasions when a client feels disgruntled, we go above and beyond to overcompensate. This could mean offering complimentary services. I like to personally oversee any complaints to ensure that they are resolved to the customer's satisfaction."

With a focus on giving back to the community, Manwell Gold Services has also created opportunities for young people to break into the property industry. "We’ve helped young individuals, as young as 18, enter the serviced apartment business," the founder says. "We offered a grant to support several young people in investing in the rent-to-rent, short-term stay, Airbnb, and Booking.com businesses. We believe in supporting SMEs and entrepreneurship, and we continuously look for ways to contribute to this sector."

The team behind Manwell Gold Services consists of six members, all working together to drive the company’s success. "We continuously create new opportunities for personal development and growth for our team members," the founder shares. This culture of development ensures that the business remains adaptable and futurefocused.

Looking ahead, Manwell Gold Services has ambitious plans for 2025, with a goal of expanding to 100 properties under management within 12 months. "Expansion is the focus," the company says. "We want to continue growing and creating more opportunities for both our clients and our employees."

Championing Diversity in Construction with Girls Under Construction

At just 28 years old, Barbara Akinkunmi has made significant strides in promoting diversity within the construction industry through her initiative, Girls Under Construction (GUC). Founded in 2021, GUC was born out of Barbara's recognition of the challenges faced by young women from minority backgrounds and her own experiences during her career journey.

In the midst of the COVID-19 pandemic in 2020, Barbara began discussing the issues faced by young women with her mentor. “My mentor encouraged me to create a platform to address these challenges,” she recalls. What started as a conversation evolved into a mission: to bridge the gap between young women from diverse backgrounds and the construction industry. "GUC aims to make the industry more understandable, relevant, and inspiring for these women," Barbara explains.

By 2023, GUC transformed into a social enterprise, expanding its mission to provide a range of supportive initiatives for young women while offering consultancy services to companies in the built environment sector.

Girls Under Construction strives to become the leading global information platform and resource hub for young women seeking careers in construction. “Our goal is to increase awareness of the industry and encourage more diverse young women from underrepresented backgrounds to enter it,” Barbara states. The organisation hosts a variety of educational activities, including workshops, insight days, and networking events, aimed at supporting women as they navigate their career paths.

Additionally, GUC assists companies in improving workplace practices to better support diverse talent. “We offer consultancy services focused on social value, equality, diversity, and inclusion,” Barbara notes, drawing on her engagement with young women over the past three years.

GUC has partnered with prominent organisations in the built environment,

such as AECOM, Zaha Hadid Architects, and MACE Group, as well as educational institutions like University College London. “These collaborations enhance our efforts to create opportunities for young women,” Barbara affirms. The organisation has also worked with renowned industry trade shows like UK Construction Week, broadening its reach and impact.

With limited resources, Barbara emphasises the importance of strategic planning. "I break down our broader mission into specific, measurable goals that can be achieved with our current resources," she explains. By focusing on two or three priority areas, GUC maximises its impact while minimising strain on its limited resources.

Despite the challenges of starting a new venture, Barbara never doubted the potential for success. “I always had a ‘can do’ mindset instilled by my mentorship,” she shares. This determination has driven her to navigate obstacles, with the mission of empowering young women as her guiding force.

Reflecting on her journey, Barbara identifies her biggest mistake as hesitating to take risks early on. “I realised that not all risks are negative; some can lead to growth and innovation,” she acknowledges.

This perspective has encouraged her to embrace opportunities for development.

Running GUC with family support has been a rewarding experience for Barbara. "The unmatched dedication from family members who believe in the vision makes all the difference," she states. To maintain professionalism, she emphasises clear roles and performance standards, which help avoid potential nepotism.

As the face of GUC, Barbara acknowledges the visibility that comes with the role. "There’s an expectation to embody my brand values,

which can be demanding," she admits. However, this visibility also fosters relatability and connection with the target audience, proving crucial in an industry where diversity is still lacking.

After receiving constructive criticism from students following an insight initiative, Barbara was quick to respond. "We took the feedback seriously and made necessary adjustments," she recalls. The improvements led to greater success in subsequent initiatives, demonstrating the value of listening to the community.

GUC is dedicated to providing access to the construction industry for young people. "We’ve created networking events, workshops, and work experience programs that have impacted over 800 young girls," Barbara proudly states. The organisation's mission is to empower even more in the future.

Barbara leads a team of seven interns, aged 16 to 23, who are pursuing careers in various built environment sectors. "I see them not just as team members but as mentees, guiding them through their industry experiences," she explains.

To motivate her team, Barbara emphasises the vision of Girls Under Construction.

"Sharing our ‘why’ keeps us all focused and inspired, especially during tough times," she shares. This shared purpose, along with hands-on experience in projects, nurtures their personal and professional development.

Looking toward 2025, GUC aims to strengthen partnerships across the construction sector and enhance its offerings. "We want to establish more networking events and expand our consultancy services," Barbara outlines. With a growing community of over 800 women globally, GUC is poised to continue making a profound impact in the construction industry and beyond.

SoundMindsUK

At just 28 years old, Cicely Frempong has made a significant impact in the realm of mental health awareness through her organisation, SoundMindsUK. Founded during the challenging times of COVID-19 in 2019, SoundMindsUK aims to empower young people by enhancing mental health education and resilience in schools, football clubs, and various organisations.

SoundMindsUK operates under a clear mission: to elevate mental health awareness among young individuals and equip them with essential tools for thriving. “We believe mental health is just as important as physical health,” Cicely emphasises. The organisation offers tailored workshops, interactive seminars, and resources designed to educate and support young people. By creating safe spaces for sharing experiences, SoundMindsUK fosters an environment where young individuals can learn coping strategies and develop vital life skills.

Cicely's initiatives include an annual skydiving campaign that not only raises funds but also engages the community in mental health advocacy. Notable figures such as Paigey Cakey and members of the *Love Island* cast—Dami Hope, Deji, and Tyrique—have participated, helping to amplify the message of resilience and support for mental health.

In the early stages of SoundMindsUK, Cicely and her team faced substantial challenges, including tight funding and difficulty gaining community traction. “There were moments when we questioned whether we could make it past our first year,” she admits. However, the overwhelming support from the young people they aimed to serve reinforced their mission. “Their enthusiasm and openness inspired us to keep pushing forward,” she

reflects. This connection transformed their initiative into a community-driven effort, motivating them to adapt and grow.

Cicely acknowledges that one of her biggest lessons was the importance of community engagement over profit generation. “I realised that a genuine commitment to our mission naturally leads to financial success,” she says. By prioritising the needs of young people, SoundMindsUK attracted opportunities and contracts that bolstered its sustainability.

Running a family business has its unique rewards and challenges. “We share common goals and a mission, which creates a strong sense of purpose,” Cicely explains. While conflicts may arise, the collective commitment to success encourages each family member to contribute their best efforts. To maintain professionalism and avoid nepotism, she ensures that clear roles and expectations are established, allowing everyone to understand their responsibilities.

As the representative of SoundMindsUK, Cicely faces the pressures of public scrutiny. “My actions and decisions are constantly observed, which can be stressful,” she admits. However, this visibility also allows her to build trust within the community, fostering relationships that enhance the organisation’s impact.

Before launching SoundMindsUK, Cicely worked long shifts as a social therapist, primarily focused on her role within the system. “I didn’t envision creating an initiative like SoundMindsUK,” she reflects. It was through her leadership that she discovered a passion for supporting young people in their mental health journeys, leading her to pursue this impactful path.

Cicely is committed to creating opportunities for young individuals. “We offer mentoring programs that guide young people in navigating their personal and professional journeys,” she shares. Training workshops focused on leadership and mental health awareness empower participants with valuable skills. “We also provide volunteer opportunities, allowing young people to actively engage and gain practical experience,” she adds.

SoundMindsUK consists of a dedicated team of ten members, aged 18 to 28. To

inspire her employees, Cicely emphasises growth through training and development opportunities. “Investing in our employees not only enhances their capabilities but also shows that we value their career advancement,” she explains.

Looking ahead to 2025, Cicely envisions significant expansion for SoundMindsUK. “We aim to reach and support more young people than ever before,” she states. Plans include securing additional contracts to enhance services and making a positive impact within the education system. By collaborating with schools and community organisations, SoundMindsUK is committed to fostering an environment that prioritises mental health education and resilience.

Through her unwavering dedication, Cicely Frempong is not only addressing the critical need for mental health awareness but also empowering a generation of young individuals to thrive in their personal and professional lives.

The STEM Think Tank

Africa has often been portrayed negatively in international media, yet, a new generation of young African innovators is rewriting this story through groundbreaking contributions in science, technology, engineering, and mathematics. Among these trailblazers are Dr. Samuel George-White, Amelia Elizabeth, and Tofunmi Adeyemi, three 25-year-olds who founded The STEM Think Tank in 2024 to address global challenges through innovation.

The STEM Think Tank is not your typical startup. Described as “an Innovation Hub,” the organisation gathers brilliant young minds from diverse backgrounds to tackle pressing global issues across STEM fields. With a focus on collaboration, the Think

Tank’s mission is to create impactful solutions that drive positive change. They’ve already formed influential partnerships with institutions like Imperial College London, Google, Samsung, University of Oxford, University of Cambridge, and more.

“2024 has been a really good year for us as it’s allowed us to establish ourselves and build some meaningful relationships,” shared Dr. Samuel George-White. “Our focus for this year has purely been visibility and building our reach.”

While almost 20% of new businesses fail in their first year, the STEM Think Tank is gearing up to celebrate its first anniversary. Reflecting on the journey, Amelia Elizabeth explained, “We’re just about to hit 12 months,

and it’s been an extremely exciting and challenging journey so far. It takes a lot to run a business, but we’ve definitely learned the art of pacing through and focusing on our fundamentals.”

Running a business with family presents both unique challenges and advantages. Tofunmi Adeyemi emphasises the shared dedication they bring to the venture. “It’s been a game-changer for us because we all want the same end results…None of us do this for money, it’s purely for passion,” he said. Their shared qualifications add to the Think Tank’s strength. “In our group of three, two of us are currently pursuing PhDs in Artificial Intelligence at Imperial College, and one is an Imperial alum leading her own engineering firm.”

One of the Think Tank’s proudest achievements is their Accelerate Programme, designed to immerse young people in advanced research and innovation. The program provides hands-on workshops, expert-led panels, and a final-day conference to inspire participants to think big and create solutions that matter. Through educational workshops, young students can also gain real-world exposure to STEM, with activities led by experts in fields like AI, neuroscience, and engineering. “Our mission is to empower the next generation of innovators with the tools and knowledge they need for successful careers in STEM,” says George-White.

Looking to 2025, the team has plans to expand further, with a vision of taking the Accelerate Programme global and presenting at international conferences. This ambitious growth reflects their determination to shape Africa’s image as a source of innovation and change on the world stage.

Empowering Future Midwives Through Helpers House Network

At just 22 years old, Blessing Olorundare is making waves in the midwifery field as the founder of Helpers House Network established in 2022. With a mission to educate and support young aspiring midwives, Olorundare is dedicated to helping her community navigate the complexities of the midwifery profession.

Helpers House Network (HHN) aims to provide resources, workshops, and events tailored for students and newly qualified midwives. “We focus on wellbeing support, which is crucial for anyone starting their career in this demanding field,” Olorundare explains. HHN serves a vibrant community of young professionals, empowering them with the tools and knowledge necessary to succeed.

The social enterprise has already made a significant impact, although Olorundare is currently running the organisation solo. “Time management is key,” she admits. “There are many sleepless nights, especially when preparing for workshops or meeting deadlines.”

Starting HHN was not without its difficulties. “The first few months were the hardest,” Olorundare recalls. “The business took many forms as I refined my focus.” With support from mentors, she gained clarity, which

proved essential for her growth. “By the 12-month mark, I felt more confident in the direction I was heading,” she shares.

Reflecting on her journey, Olorundare identifies a crucial lesson: the importance of being an all-rounded business person. “Initially, I relied heavily on graphic design help, which made me think I didn’t need to learn those skills myself. But I realised I had to be proficient in all areas to effectively run my business,” she says.

For Olorundare, involving her family in the business has been a game changer. “Having family support makes everything easier,” she notes. “I can rely on their strengths, and it speeds up the process. For example, I released an entire e-book in a week thanks to their help!”

To maintain professionalism and accountability, the family works together towards a shared goal. “We remind ourselves of our mission and ensure we stay honest with each other,” she explains.

Being the face of her company comes with its own set of challenges. “I’ve had to learn that I must give my all every day,” Olorundare says. “Even when I’m not feeling 100%, I have to bring my best energy to HHN, as the organisation relies on my leadership.”

However, the rewards are equally significant. “Seeing the impact of my work over the past two years has been incredibly fulfilling,” she adds, highlighting the hundreds of young people that HHN has supported.

Before founding HHN, Olorundare was a university student studying midwifery, juggling part-time work with her studies.

“I wasn’t involved in anything inspiring at that time,” she admits. However, she quickly turned her aspirations into action, leading workshops and skill sessions for aspiring midwives.

She has also created two e-books aimed at supporting students in their applications and personal statements, which have been wellreceived across the UK. “These resources are designed to help students thrive in their studies and placements,” she explains.

As she looks to the future, Olorundare is committed to expanding HHN's reach. “We plan to create more resources for students and engage with schools to provide refined workshops,” she says. “We’re also exploring new partnerships to enhance our impact in the coming year.”

Empowering Youth Through Ficos World CIC

Celebrating a decade of impactful service, Ficos World Foundation, operating under the trading name Ficos World CIC, has been dedicated to transforming the lives of young people from disadvantaged backgrounds since its founding in 2014. Focused on individuals aged 16 to 25, the organisation provides vital mentorship and employability services to those at risk of becoming NEET (Not in Education, Employment, or Training) or engaging in criminal activity.

Ficos World CIC is committed to supporting youth who come from low socio-economic backgrounds. "We partner with councils and communities to deliver training for individuals working with young people and to uplift deprived communities," explains a spokesperson for the organisation. Beyond mentorship, Ficos World hosts a variety of events and conferences throughout the year, fostering a supportive environment for young individuals to thrive.

Over the years, Ficos World has collaborated with prestigious brands such as Adidas, Nike, and the Bvlgari Hotel, which have bolstered its efforts to reach and support more young people. These partnerships reflect the organisation's reputation and its commitment to enhancing the lives of the

youth it serves.

In navigating the challenges of limited resources, Ficos World prioritises setting clear objectives and themes each year. "The deployment of people and finances is dependent on what we aim to achieve," the spokesperson notes. "We focus on the impact we want to make and the messages we want to convey." This strategic approach has allowed Ficos World to maintain strong relationships within its network, proving invaluable when resources are tight.

Reflecting on the organisation's early days, the spokesperson recalls, "I can’t remember a time when I felt the business would fail. The demand for our services far outweighed the potential for failure." They credit the ongoing success of Ficos World to a dedicated team that has evolved over time while maintaining a strong impact in the community.

One of the key lessons learned by the organisation is the importance of staying true to its vision. "The biggest mistake I made was letting others influence my decisions about the brand," the spokesperson shares. "I learned to follow my instincts about what the company should do next, even if others disagree. It’s crucial to trust your own judgement."

Running Ficos World with family members has proven to be both a challenge and a blessing. "Working with family builds trust and a shared commitment to success," the spokesperson explains. However, they also recognize the need for clear boundaries. "You have to learn to manage family dynamics as if they were external employees," they add, noting that this balance fosters a stronger bond and a foundation for generational wealth.

As the face of Ficos World, the spokesperson acknowledges the unique challenges that come with the role. "You must be mindful of your actions and associations because they reflect on the brand," they explain. "However, being in this position also allows for authentic creativity and sharing of lived experiences, which is invaluable."

Recently, Ficos World received negative feedback from a client regarding a recommended vendor. "Initially, I was taken aback, but I focused on keeping the lines of communication open," the spokesperson recalls. "I apologised and allowed the client to express their frustrations. This approach helped diffuse the situation and allowed for constructive dialogue." They believe this experience highlights their growth in handling feedback.

Before founding Ficos World, the spokesperson was a young woman in South London, fresh out of university with a degree in Business Management. "I was running an automotive workshop but felt a calling for something more," they reflect. This drive to create opportunities for others ultimately led to the establishment of Ficos World.

Ficos World’s core mission is to empower young people, which continually motivates the organisation. "That’s what our services are centred around," the spokesperson affirms. "We are dedicated to fostering the next generation of leaders."

The Ficos World team currently comprises seven individuals, all under 30 and representative of diverse backgrounds. This diversity is a reflection of the organisation's inclusive culture, which is vital to its success.

To motivate the team, Ficos World emphasises consistency and recognition. "Showing up consistently inspires our employees, even on tough days," the spokesperson states. "We prioritise taking the team out, providing constructive feedback, and recognizing achievements."

Looking ahead to 2025, Ficos World aims to expand its reach nationally and build stronger relationships within the community. "We’re excited about a new initiative focused on fostering young businesses and creating new entrepreneurs," they conclude. With a clear vision and a commitment to empowerment, Ficos World is poised to continue making a significant impact for years to come.

Pleroma Academy:

Empowering Young Minds through Education and Mentorship

Founded in 2018 by Leah Antonia, Pleroma Academy has emerged as a beacon of hope and guidance for young people seeking direction in their careers. At just 27 years old, Leah has cultivated a thriving organisation that specialises in providing industry insight events, workshops, and mentorship opportunities. With notable clients including Barclays Bank, BNP Paribas, and the Financial Times, Pleroma Academy is dedicated to fostering professional development and empowering the next generation.

“Our mission is to help young individuals discover their potential and equip them with the skills they need to succeed,” Leah explains. By partnering with organisations like Barclays and the Department for Work and Pensions (DWP), Leah has leveraged her passion for education to create lasting impact. “I reached out to multiple organisations with confidence, and my genuine enthusiasm for what I do made it easier to connect with potential partners.”

In the early days of Pleroma Academy, Leah faced the typical struggles of a startup, including limited resources. “During those moments, I assess what’s essential and how quickly it needs to be delivered,” she shares. “It often requires creative thinking, even if it means sacrificing some sleep.”

Reflecting on her journey, Leah recalls moments of doubt. “There were many times I felt like my business wouldn’t survive its first year,” she admits. “Working with people who may not share the same drive can be disheartening, but I learned that the only thing that can stop me is myself. Business doesn’t stop; you must keep pushing forward.”

Leah also emphasises the importance of decision-making in leadership. “My biggest mistake was allowing too many voices into the process,” she confesses. “It’s beneficial to seek opinions, but it’s crucial to consider the

right ones.”

Working with family adds another layer of complexity to her entrepreneurial journey.

“It’s incredibly rewarding to collaborate with loved ones,” Leah says. “Your success feels like a collective win. However, I’ve learned to separate personal relationships from professional responsibilities. When tasks are assigned, it’s my duty to ensure they’re completed, regardless of friendships.”

As the face of Pleroma Academy, Leah navigates the pressures of leadership. “People expect me to have all the answers, which can be burdensome,” she notes. “For instance, speaking to a large group of students often leads to requests for oneon-one follow-ups.” Despite the challenges, she enjoys the creative freedom her role affords her. “I can shape the experience to be engaging and reflective of my personality,” she adds.

Handling feedback is also part of the job. Leah recalls an incident where a student missed a critical opportunity. “I reached out to offer mentorship, but the student didn’t respond in time. When I realised my oversight, I reached out to explain the situation and ensured the student still received support,” she recounts. “That experience taught me the importance of accountability—great people don’t make excuses.”

Before founding Pleroma Academy, Leah faced her own struggles. “I came

from a tough background without much guidance,” she reflects. “For a long time, I didn’t recognize my potential. It was my mentor who helped me see my strengths and focus them toward helping others.”

Having previously worked as a maths tutor, Leah discovered her passion for making a significant impact.

“I’ve created numerous opportunities for young people through our programs,” Leah shares proudly. “One of my team members started as a student seeking help with her CV, and now she plays a crucial role in our operations.” Pleroma Academy has connected over 300 individuals with industry mentors, facilitating their entry into the workforce.

The Pleroma Academy team is made up of individuals with varied backgrounds and skills. “We have a young and diverse group, including Aemy, a 22-year-old first-class graduate from UCL, and Daniella, a 17-yearold sixth-form student,” Leah explains. “Each member brings unique insights and strengths to the table, creating a vibrant workplace.”

To inspire her team, Leah emphasises the importance of recognition. “I motivate my employees by sharing success stories and

providing positive reinforcement,” she says. “These real-life examples remind us of the difference we’re making together.”

As Pleroma Academy looks toward 2025, Leah has ambitious plans. “We aim to

expand our reach by partnering with more local schools and community organisations,” she states. “While we have some existing contracts, we’re eager to grow our team and extend our impact to other regions.”

Empowering the Next Generation with iRxcruit

Aba Anderson, the visionary leader behind iRxcruit, has built a business dedicated to addressing one of the UK's most pressing challenges: youth unemployment. At 30 years old, Aba has witnessed firsthand the struggles of young people, particularly those from disadvantaged backgrounds, and has turned her experience into a powerful mission. Since its formation in 2015, iRxcruit has worked relentlessly to provide opportunities and development for young people, enabling them to break free from cycles of poverty and unemployment.

iRxcruit was initiated in 2015 by Pastor Tobi Adegboyega and later led by Samuel Akokhia. Aba joined the organisation in its early stages, where it was founded with the goal of helping young people from disadvantaged backgrounds. "It was formed through the need to help young people primarily from disadvantaged backgrounds," Aba explains. "It grew into the solution for youth unemployment, operating from 5 offices across all boroughs of London."

The company quickly became a pioneering

force in tackling youth unemployment, raising over 4 million pounds within local communities, and providing crucial grassroots solutions.

iRxcruit’s mission is straightforward yet profound: to empower 10,000 young people financially. "We are dedicated to addressing youth unemployment in the UK, particularly for NEET (Not in Education, Employment, or Training) individuals and those from low socioeconomic backgrounds," Aba shares. "Our mission is to empower 10,000 young people financially, primarily marginalised young people, by providing access to credible job opportunities, career development resources, and hands-on training."

Through partnerships with over 100 SMEs (Small and Medium Enterprises) in diverse sectors including technology, healthcare, creative industries, finance, and construction, iRxcruit has become a key player in improving social mobility in the UK. Aba's team is made up of highly experienced recruitment and development professionals, many of whom are former

clients or candidates, showcasing the company’s commitment to continuous growth and empowerment.

Nearly 90% of their candidates have secured positions in leading firms, further solidifying iRxcruit’s reputation for creating successful career pathways for young people.

iRxcruit operates on three key values that serve as the foundation for everything they do:

Prosperity for All: "We want all young people especially from marginalised groups to financially prosper."

Collaboration: "Collaboration is at the root of everything we do. We believe that collaboration seeks to ensure all young people across the UK have the best shot at career success and we cannot do this without working with organisations who have the right expertise."

Youth Voice: "We prioritise the real experiences of our young people, they are at

the core of everything we do and we ensure they are involved every step of the way."

iRxcruit offers a variety of programs designed to tackle youth unemployment head-on. These programs include work experience and apprenticeship placements, mentorship, career guidance, and targeted initiatives aimed at reducing NEET numbers. Aba elaborates, "Through partnerships with SMEs, we offer structured work placements and apprenticeships, giving young people valuable hands-on experience in industries such as technology, healthcare, finance, and construction."

Additionally, iRxcruit supports participants with CV building, interview preparation, and professional skills development. "We help participants create strong, professional CVs that clearly showcase their skills and experiences, tailored specifically for apprenticeship opportunities," Aba explains. "We emphasise core workplace skills like communication, teamwork, and time management, all of which are vital in any apprenticeship setting."

iRxcruit has successfully partnered with local councils, colleges, and education providers as part of government-funded programs aimed at improving youth employability. Aba highlights that these collaborations are critical in achieving sustainable outcomes: "We have extensive experience delivering programmes as part of broader funding initiatives. Our roles involved developing and delivering bespoke training programs for young people in care or from low-income backgrounds."

These partnerships have allowed iRxcruit to support hundreds of young people, offering them the tools they need to succeed in the workforce and fostering long-term professional development.

Like many new businesses, iRxcruit faced its own challenges, especially in its formative years. When asked about the early stages of the business, Aba reflects on the obstacles they overcame. "In any organisation, there are always countless paths to take, but the real strength lies in staying focused on your vision and prioritising the actions that drive you towards that goal at each stage."

Despite the difficulties, Aba believes in learning from every challenge. "I don’t believe in mistakes," she says. "Every situation, no matter how challenging, is an opportunity to learn and improve." This mindset has propelled iRxcruit forward, turning setbacks into stepping stones for growth.

Running a business with family brings both rewards and challenges. Aba finds strength in the shared values and vision that bind her team together. "Running a business with family is truly a gift," she says. "When everyone is aligned with the same vision, it creates a strong foundation that helps us reach our goals faster."

To ensure smooth operations and avoid the pitfalls of nepotism, Aba emphasises clarity in roles and expectations. "The tasks at hand are completed because everyone understands their roles and responsibilities, with clear expectations and outcomes for each individual."

At iRxcruit, motivation is rooted in clear goals and a unified sense of purpose. Aba explains, "We focus on setting clear targets and celebrating milestones, ensuring everyone understands what we aim to achieve. We make it known that they are part of a bigger vision, showing through our daily actions how we progress towards it."

For Aba, inspiration comes from leading by example. "Inspiration is born from knowing ‘I can’ because someone else has already done it. This drives me to lead by example, achieving isn’t just important; it’s essential."

Looking to the future, Aba has big plans for iRxcruit. "Growth is our primary focus," she says. "We are dedicated to expanding, building more partnerships, and creating greater opportunities to achieve our campaign goal of empowering 10,000 young people financially."

Aba’s story is one of resilience and determination. Growing up on the Angell Town Estate in Brixton, a community plagued by high crime rates, she experienced firsthand the difficulties faced by young people from disadvantaged backgrounds. "In an environment where hope is scarce, landing a career at one of the top investment banks seemed like an impossible dream," Aba shares. "With no experience, no CV— on paper, I was the least likely candidate. Yet, I was fortunate enough to be given an opportunity."

Her drive to give back to her community is clear: "That’s why it’s become my personal mission to find people like me, from similar backgrounds, and offer them the same opportunities I was given."

As iRxcruit continues to grow, Aba remains dedicated to her mission of empowering young people, particularly those from marginalised communities, and bridging the gap between ambition and opportunity. By 2025, the company aims to have empowered 10,000 young people financially, ensuring that they are equipped to thrive in an everchanging world.

Elevating Culinary Arts with TSIMONE

At just 28 years old, Talibah Simone has established herself as a prominent figure in the culinary world through her business, TSIMONE. Founded in 2018, Talibah is a private chef and nutritional lifestyle consultant known for her luxurious dining experiences and dedication to mentoring aspiring chefs.

Talibah, an alumna of the renowned Le Cordon Bleu culinary school, offers a range of services, including private dining, meal preparation, and customised meal plans. Her clientele includes high-profile musicians and successful businesspeople. “I provide culinary experiences tailored to the nutritional and lifestyle needs of my clients,” Talibah explains.

Her work has gained recognition through appearances on Channel 4's *Sunday Brunch* and features in *The W* magazine, showcasing her expertise in food styling and nutrition. Beyond her private chef services, Talibah is passionate about education, mentoring young chefs and offering workshops that teach a variety of global cuisines. “I aim to instil culinary sophistication and versatility in the next generation of chefs,” she states.

Talibah has worked with a number of highprofile individuals in the music industry, including The Compozers, Tiana Major9, and Davido. Her partnerships with brands like Our Place and Tropical Sun further emphasise her influence and reach in the culinary space.

When faced with limited resources, Talibah adopts a strategic approach. “I prioritise our best-selling dishes to maximise profits and cross-train staff for flexibility,” she notes. By analysing performance data and maintaining strong supplier relationships, she ensures that operations remain efficient and waste is minimised. “Feedback from my team and clients is invaluable; it helps us continuously improve,” she adds.

Reflecting on her journey, Talibah states she never faced the common fear of failure that many new businesses encounter in their first year. “I relied heavily on my experience and connections in the culinary industry,” she recalls. Her background and determination provided a solid foundation for her venture.

While Talibah views her business challenges as learning opportunities rather than mistakes, she acknowledges the importance of proper pricing. “In hindsight, I realised the need to accurately price my services to

reflect their value,” she explains.

Running a family business presents its own set of challenges and rewards. “It can be difficult, but ultimately it fosters a deeper understanding among us,” she shares. To prevent nepotism from interfering with professionalism, Talibah emphasises merit-based hiring and clear expectations for all team members. “We maintain an environment of fairness and open communication,” she affirms.

Being the face of TSIMONE brings both responsibilities and advantages. “I have to manage every aspect of the business, both publicly and privately,” Talibah states. However, she appreciates the trust and loyalty that her visible leadership fosters among clients.

Talibah recalls the last piece of negative feedback she received about a year ago. “I thanked the customer for their insights and committed to making necessary changes,” she notes, demonstrating her proactive approach to improving her services.

Before launching her business, Talibah juggled five jobs while studying for her degree. “I became exhausted and unwell,”

she admits. It was through her family's guidance that she found direction and purpose, eventually discovering her passion for the culinary arts. “That support provided me the platform to hone my skills,” she explains.

Talibah is dedicated to creating opportunities for aspiring chefs. “I teach young individuals basic culinary techniques for free, allowing them to showcase their skills to larger audiences,” she says. Her commitment to mentorship is a cornerstone of her mission.

To motivate her employees, Talibah leads by example. “I demonstrate passion and commitment, encouraging creativity and personal growth,” she shares. Recognizing achievements and fostering a respectful culture in the kitchen are key to building morale. “Involving the team in decisionmaking empowers them and reinforces their value,” she adds.

Looking ahead, Talibah has ambitious plans for 2025. “I aim to open a pop-up store that will allow my team to showcase their skills, as well as conduct workshops to teach young people culinary arts,” she explains.

Good Pies

Esther Kamara, the 28-year-old founder of Good Pies Ltd, is making waves in the culinary world with her unique take on West African pastries. Founded in 2022, Good Pies specialises in miniature meat pies, capturing the hearts of a diverse clientele that includes corporate giants like WeWork, Shell, and Lloyds Bank, as well as popular events such as Black Tech Fest.

Good Pies is not just a pastry company; it’s a celebration of West African flavours. “Our mission is to provide a taste of home through our pastries,” Kamara explains. “We want to share our culture and create a connection with our customers, whether they are in London or beyond.” While Good Pies primarily serves the UK market, Kamara has plans to expand shipping options in the future, aiming to reach a global audience.

The path to success has not been without its challenges. “Approximately 20% of new businesses fail within their first year, and I definitely felt that pressure,” Kamara admits. “There were moments when I thought about giving up. It was a tough decision, but I realised I needed to do this for my family, not just for myself.” This resolve helped her push through the difficulties of starting a new venture.

Kamara reflects on her biggest mistake in business: “I initially tried to run Good Pies my way without strong leadership. I’ve learned that you cannot do something you’re not skilled at without the help of others.” This insight has shaped her approach to

leadership, emphasising the importance of collaboration and support.

Running a business with family has its unique benefits and challenges. “It’s great to have that support system,” she shares. “Without my family behind me, I wouldn’t have had the opportunities I’ve had thus far.” However, Kamara also acknowledges the need to maintain professionalism. “We all share the same goal: to build our family’s legacy. This mutual understanding helps us stay focused on our responsibilities, even when it gets tough.”

Dealing with customer feedback is another crucial aspect of Kamara's business strategy. “I once received a comment about our chili not being hot enough and our pie sizes being too small for the price,” she recalls. “It was

a reminder to stay true to our niche and not be swayed by one or two opinions.” This commitment to her brand identity has helped establish Good Pies as a standout in the market.

Looking ahead, Kamara has ambitious plans for Good Pies. “By 2025, I aim to continue expanding our services to corporate clients while establishing ongoing partnerships with at least one or two companies,” she shares. Her vision reflects a desire to build on the foundation she has created, ensuring Good Pies not only survives but thrives.

In the spirit of giving back, Kamara hopes to create opportunities for young individuals in the future. “Currently, I haven’t been able to do much in that regard, but it’s definitely on my radar as we grow.”

Absolutely Cupcakes

At 35, Angie Fordjour is the visionary behind Absolutely Cupcakes, a thriving cupcake business she founded in 2012. With over a decade of experience, Fordjour has transformed her passion for baking into a beloved brand known for its delicious, custom-designed cupcakes perfect for any occasion.

Absolutely Cupcakes specialises in freshly made, customised cupcakes tailored for events ranging from birthdays to weddings and corporate functions. “Every cake is made to order with love and care,” Fordjour explains. The company primarily serves a young and vibrant demographic, with customers aged 14 to 40 who often seek personalised creations. “We deliver throughout London, ensuring that each order meets our high standards,” she adds.

Over the years, Fordjour has catered to notable figures, including Pastor Tobi Adegboyega, and partnered with various brands for significant events such as the W. Magazine launch and the upcoming Gloss Summit in 2024.

Starting a business is never easy, and Fordjour faced numerous hurdles in her first year. “I quickly realised that beyond the idea and positive customer feedback, there’s a lot of behind-the-scenes work that needs to be

done,” she recalls. Managing orders, refining recipes, and tackling marketing were overwhelming without prior experience or mentorship. “I was completely winging it,” she admits.

One of her biggest lessons was the importance of communication with customers. “I learned to set realistic expectations and build relationships. It’s crucial to maintain a good standard of delivery to keep loyal clients,” Fordjour emphasises.

Fordjour credits her family's involvement as a significant asset to the success of Absolutely Cupcakes. “Running a business with family helps create a supportive system,” she says. They assist in various areas, from marketing to delivery, ensuring a cohesive operation. However, she also recognizes the importance of maintaining professionalism to avoid any issues of nepotism.

Interestingly, Fordjour finds that being the face of her company has its benefits. “I’m known as the cake lady, and people expect me to have cakes on hand, which I love!” she laughs. Her presence boosts sales and fosters a personal connection with her customers, who appreciate her commitment to quality.

When faced with negative feedback, Fordjour responds swiftly. “I take both positive and negative feedback seriously,” she states. “We have policies in place for refunds or exchanges, ensuring our customers feel valued.”

Fordjour's path to entrepreneurship began in the challenging environment of Broadwater Farm in Tottenham. “Growing up, the mindset was very limiting,” she reflects. At 16, she discovered her passion for media and began filming grime artists, ultimately producing and selling a DVD on the streets of London. This experience opened her eyes to new possibilities and inspired her to pursue a better life for herself and her family.

Since launching Absolutely Cupcakes, Fordjour has made it a priority to mentor aspiring bakers. “I offer one-on-one baking lessons throughout the year to help them learn the basics of cake creation and decorating,” she says. Her commitment to nurturing talent reflects her own journey and desire to give back.

As she looks toward the future, Fordjour has ambitious plans for Absolutely Cupcakes. “By 2025, we aim to be present at more major festivals and officially launch a mini bakery in central London,” she reveals. “I want to create a space where customers can come in and enjoy a range of our sweet treats.”

Events 101

Established in 2020, Events 101, founded by Benedicta Asante, is dedicated to helping aspiring event professionals, particularly students and those early in their careers, access valuable opportunities and resources within this competitive field.

Events 101 functions as an events agency focused on connecting young talent with paid work experience and permanent roles. Recognizing that the UK events industry is tightly knit, Benedicta aims to leverage her extensive network to facilitate entry for those passionate about creating memorable experiences. With a community of over 1,000 individuals globally, Events 101 is not just a recruitment agency; it’s a support system designed to help its members build impressive CVs and achieve their dream careers.

Benedicta's vision has attracted a diverse clientele, including notable organizations such as UK Black Business Week, PWC, Amazon, and the London Home Show. Over the past four years, Events 101 has formed partnerships with various brands and agencies, enhancing its ability to provide unique opportunities for its community. Starting a business during a time when the events industry was largely at a standstill posed significant challenges for Benedicta. However, she embraced the moment, aligning her business goals with the evolving landscape of the industry. This adaptability helped her navigate the hurdles of her first year, turning potential setbacks into stepping stones.

Benedicta reflects on her early mistakes, including taking on too many clients without establishing a solid operational structure. This experience taught her the importance of realistic planning and the need for a robust framework to support growth.

Running a business with family can be both rewarding and challenging. Benedicta acknowledges the need to align different personalities to achieve common goals. She

emphasizes the importance of experience and qualifications over nepotism, ensuring that roles are filled by those who are capable and willing to learn.

Being the face of Events 101 means juggling multiple responsibilities. While it can be challenging to fill in for various roles, Benedicta finds excitement in the dynamic nature of the events industry. Each event presents new challenges and learning opportunities, keeping her engaged and on her toes.

Feedback, both positive and negative, is a vital part of her business philosophy. When faced with criticism, she meticulously investigates the issues and implements changes to prevent recurrence, demonstrating her commitment to continuous improvement.

Before founding Events 101, Benedicta was a student studying business and event management. It was during this time that she identified the barriers faced by young people entering the industry. Since then, she has successfully provided over 200 individuals with work experience and permanent positions in various sectors of the events industry.

While her permanent team is currently small, Benedicta offers internships to students, providing them with hands-on experience and valuable mentorship. Her leadership style focuses on visibility and inspiration, showing young professionals that success is attainable in a challenging industry.

Benedicta’s future plans for Events 101 are ambitious. The company is expanding into the weddings and rentals market, a move that will create even more opportunities for young talent. With this expansion, she aims to hire permanent staff and increase the number of interns, reflecting her commitment to growing her community and fostering new talent.

RVLT

Debo Sogunro, founder of the 360-design agency RVLT, is a prime example of resilience and innovation in the design world. At just 29, Sogunro has grown RVLT from a vision into a successful agency serving high-profile clients across various industries.

Launched in 2020, RVLT specializes in graphic design, web design, branding, social media marketing, and photography, bringing a unique, all-encompassing approach to design and marketing.

RVLT has already worked with some of

the most well-known names in business, including Conna Walker, founder of House of CB; Anne Boden, founder of Starling Bank; and Bobbi Brown, founder of Bobbi Brown Cosmetics. “Our individual clients are joined by corporate brands such as The Telegraph, KFC, Subway, Red Bull, Getty Images, Pretty Little Thing, and more,” says Sogunro. RVLT’s wide-ranging client base is a testament to the agency’s versatility and the trust that major brands place in its capabilities.

Starting a business is not without its struggles, and RVLT was no exception. Reflecting on the early days, Sogunro said, “Absolutely, I think being able to survive in

business is all about being able to evolve, adapt to client needs, and diversify your service offerings.” Working with a talented team of experts across multiple design disciplines has enabled RVLT to stay relevant and consistently meet client demands.

However, Sogunro admits that one of his biggest mistakes was underestimating the importance of brand visibility from the outset. “When myself and the team originally sat down to put together our packages and our experience, I think we were even blown away by how strong our individual portfolios were,” he reflects. “That made us realize how important it is to celebrate and push those wins out there to build more client trust.”

For Sogunro, RVLT isn’t just a business; it’s a family venture that brings an unmatched level of support and dedication. “It’s more than a 9-5. We are all stakeholders in the vision of the brand and in doing what it takes to drive the business there, and that unity of vision and dedication is priceless,” he explains. Balancing family dynamics and professionalism comes naturally for the team, as they’re all equally passionate about the agency’s growth. “We collectively pick up the slack and get things done when it comes to the business,” Sogunro adds.

Before launching RVLT, Sogunro spent seven years as a graphic designer at The Telegraph, starting his career there at just 17. After being laid off due to job cuts, he saw the opportunity to create his own platform and provide opportunities for young designers like himself. Today, RVLT offers numerous internships and collaborates with

design universities to give students real-life experience and the chance to see their work published. Sogunro emphasizes, “We host workshops and run events to help aspiring designers build their portfolios and navigate this industry.”

The agency’s team reflects this commitment to supporting emerging talent, with young designers, web developers, photographers, and digital marketers ranging from 16 to 30 years old. “We make sure to develop a personal relationship with everyone in the team to better understand their individual goals and make sure the brand is constantly supporting them,” Sogunro explains. This supportive environment fosters a sense of purpose and growth for all team members.

Looking ahead, RVLT has ambitious goals for 2025 and beyond. “We just want to go bigger and better,” says Sogunro. “We know where we can take this brand to and how many people we can help with our services, and we’re not prepared to stop until we get there.”

RVLT’s journey is a powerful reminder of the impact of resilience, vision, and commitment to excellence. Under Debo Sogunro’s leadership, RVLT is poised not just to grow but to inspire the next generation of creatives.

The Insurance Community

At 35 years old, Mary Alade is at the helm of a transformative venture in the insurance sector: The Insurance Community (TIC). Founded in 2021, TIC is an online platform designed to empower organisations within the insurance industry by providing tools to build and engage a global network of professionals, students, and graduates.

TIC is positioned as the premier online community for the insurance industry, aiming to connect young talent with established firms. “Our mission is to bridge the gap between students and the best insurance companies, fostering relationships that facilitate career opportunities,” Mary explains. The platform not only connects professionals but also serves as a hub for innovation and industry insights.

Notable figures in the insurance world, including Dominic Christian of Aon Reinsurance Solutions and Dr. Cornielle Karekezi of Africa Re, have engaged with TIC, underscoring its growing influence.

TIC has forged significant partnerships with major industry players such as Aon, Lloyd’s of London, and The Chartered Insurance Institute. These collaborations enhance TIC's capabilities, allowing it to offer valuable resources and connections to its users.

When faced with resource constraints, Mary emphasises a strategic approach: “I prioritise initiatives that deliver short-term benefits while also investing in long-term value projects.” By aligning team members with their strengths and fostering a crossfunctional environment, TIC maximises efficiency without overextending its resources.

Reflecting on her journey, Mary asserts that doubts about the business's survival never crossed her mind during its first year. “With over 14 years in the insurance sector, I had built a robust network and understanding of the industry’s challenges,” she says. This foundation has been crucial in navigating the ups and downs of entrepreneurship.

Mary describes her biggest learning moment as realising the importance of thorough research before launching new products. “I learned that while action is vital, taking the time to plan and understand the market can save valuable resources,” she notes.

Running a business with family members can be both rewarding and complex. “It’s interesting and sometimes challenging,” Mary admits. “Not everyone in my family

understands the insurance industry, so I prioritise educating them about the sector's dynamics to align our vision.”

As the face of TIC, Mary embraces the scrutiny and responsibility that comes with leadership. “While there’s pressure to uphold a certain standard, the benefits of trust and authenticity far outweigh the challenges,” she explains. A visible leader helps to humanise the brand, fostering customer loyalty and attracting valuable partnerships.

Mary views feedback as an essential part of TIC’s growth. Following the launch of the TIC app and platform, she has welcomed suggestions for improvement. “Constructive feedback helps us refine our offerings and better serve our users,” she states.

Mary's journey began in Nigeria, where she faced significant challenges. After moving to the UK, her perspective changed dramatically at age 16 when she met a mentor who broadened her horizons. “That experience ignited my passion for helping others, which is now at the core of TIC,” she reflects.

At TIC, creating pathways for young people is a priority. “We’ve placed hundreds of young individuals into roles within global organisations, and our platform offers

mentoring and resources for those entering the insurance sector,” Mary explains. This commitment to youth empowerment reflects TIC’s ethos.

Mary fosters a motivating work environment by ensuring every team member feels valued and aligned with TIC’s vision. “I encourage open communication and involvement in goal-setting, which inspires engagement and creativity,” she notes.

With ambitious plans for the future, TIC aims to raise £5 million in Series A funding by 2025. “We plan to expand our user base and enhance customer experiences while growing our team to support this vision,” Mary concludes.

Accounted

Karyn Kobi-Jackson, the founder of Accounted, has carved a niche in the accounting industry since launching her business in 2022. At just 30 years old, Karyn’s journey from humble beginnings to becoming the face of her own company is inspiring, marked by resilience and a commitment to mentorship.

Accounted LTD offers a range of accounting services tailored to meet the needs of small to medium-sized businesses. Karyn’s mission is clear: to provide exceptional service while empowering clients through transparent communication and dedicated support. She emphasises, "Our goal is to not just be accountants but partners in our clients' success."

Notable partnerships with brands like Tide Banking and affiliations with professional bodies such as ICAEW and ACCA have helped establish the firm’s credibility in a competitive market. Karyn reflects on these collaborations, stating, "These partnerships have enhanced our visibility and provided us with valuable resources to better serve our clients."

Launching a business is never without its hurdles, and Karyn faced the common challenge of rapid growth. “Fortunately, we never reached a point where we thought the business wouldn’t survive,” she says. Instead, Karyn focused on hiring skilled individuals to meet growing demands, realising that a strong team was essential for sustainable success. “I learned that focusing solely on immediate revenue can be short-sighted; building a cohesive team is what ultimately drives stability.”

Karyn identifies one of her biggest early mistakes as prioritising revenue over team development. "I assumed financial success would naturally lead to stability, but I learned that investing in my team is crucial," she shares. This realisation transformed her approach to leadership, highlighting the importance of inspiring and supporting her team.

"Being a leader means enabling your team,

not just managing them," she emphasises. This shift in perspective has not only fostered a culture of respect within her team but has also driven the company’s financial success.

Running a family business comes with its unique set of challenges and rewards. Karyn explains, “Establishing clear boundaries is crucial. Mutual respect ensures we maintain professionalism while navigating family dynamics.” Despite the challenges, she notes that family members are deeply invested in the business, creating a strong sense of loyalty and commitment.

To prevent the perception of nepotism, Karyn emphasises communication and transparency within the team. "We hold monthly reviews to discuss progress and personal development," she states, ensuring that everyone is accountable and aligned with the company's goals.

As a woman of colour in a traditionally male-dominated field, Karyn acknowledges the challenges of being the face of her company. “I often have to work harder to gain respect and credibility,” she admits. However, she sees these challenges as opportunities to break stereotypes and inspire others. “I want to show that talent and professionalism are not defined by age or appearance,” she asserts.

Karyn’s visibility as a minorityowned business has also helped her stand out. "We bring a unique perspective to the industry, which has opened doors for us," she says, highlighting how these experiences have reinforced her commitment to diversity and inclusion.

Feedback plays a vital role

in Karyn's business philosophy. When a recent client expressed concerns about communication, Karyn took immediate action. “We initiated a comprehensive review of our communication strategies,” she explains. By implementing more structured updates and checkpoints, the team improved client engagement, demonstrating their dedication to service excellence.

Karyn’s journey is not just about personal success; it’s also about creating opportunities for the next generation. "We began offering summer internships to young people facing challenges similar to mine," she shares. With an expanded program that now supports thirty students, Karyn is committed to mentorship and community building.

"We aim to provide them with the tools, exposure, and mentorship needed to succeed," she emphasises. Through these efforts, she hopes to empower young individuals to envision their potential careers in accounting and finance.

Karyn’s team reflects her commitment to nurturing young talent. With members ranging from 18 to 30 years old, the diversity in age and experience fosters innovation and collaboration. “Each team member plays a vital role in driving our business forward,” she notes.

To inspire her employees, Karyn prioritises continuous learning and development. "We offer training and encourage participation in industry events," she says. By setting clear targets and sharing a compelling vision, Karyn ensures that her team is motivated and engaged in their work.

My Finance:Digital

Pioneering a New Era in Digital Banking

Isaac Miller, 30, is set to launch My Digital Finance, an innovative electronic money institution (EMI) designed to empower business users with an international multi-currency account. Founded in December 2023, the platform aims to streamline fiat currency transfers globally, providing users with a UK sort code and account number, as well as an IBAN and BIC for expedited SEPA payments across Europe. In addition, it will feature a cryptocurrency exchange, enabling users to purchase various cryptocurrencies at market rates.

“Our mission is to create a seamless financial experience for businesses,” Isaac explains. “We’re committed to helping our users navigate the complexities of modern finance, whether it’s through traditional banking or digital currency.”

As My Digital Finance prepares for its official launch in early 2025, Isaac acknowledges the hurdles faced during the initial stages. “There were moments when it seemed we might not make it through the first year,” he recalls. The process of launching a digital platform came with unexpected challenges, including delays and complex regulatory requirements. “Coordinating a global team added layers of difficulty,” he notes. “But these challenges ultimately allowed us to fine-tune our platform and ensure it meets our users’ needs.”

Reflecting on the first year, Isaac emphasises the importance of adaptability. “We had to reassess our priorities and focus on building a robust platform. Those initial setbacks strengthened our resolve and prepared us for a successful launch.”

In any entrepreneurial journey, mistakes are part of the process. Isaac shares a significant misstep: “I rushed into setting up an office before we were ready, thinking it would create focus. In reality, those funds could have been better allocated elsewhere.” This experience taught him to prioritise remote working while maintaining team cohesion, which enhanced productivity.

Running a business with family can be

both rewarding and challenging. Isaac appreciates the loyalty his family members bring to the vision but also recognizes the need for patience and clear standards. “Setting expectations in the workplace is essential,” he explains. “As long as we maintain high standards and keep our focus on the vision, it makes navigating challenges together much easier.”

As the public face of My Digital Finance, Isaac faces scrutiny and high expectations. “Every decision I make is closely watched, and transparency is crucial in the cryptocurrency industry,” he acknowledges. The pressure to uphold the platform's reputation can be intense, but it also allows him to build genuine connections with users. “By being visible, I can foster trust and loyalty within our community,” he adds.

Although the platform has not yet launched, Isaac is proactive in collecting user feedback during testing. “One key insight was the need for competitive pricing. If we don’t adjust, we risk being seen as overpriced,” he states. The team is committed to creating a user-friendly experience that addresses pain points common in the industry.

Isaac’s path to entrepreneurship was not straightforward. After graduating from Royal Holloway University with a First in Business Management with Marketing, he initially considered a gap year in Spain. “But after a week, I realised it was time to start my career,” he recounts. He began working in recruitment, gaining valuable experience that paved the way for his transition into trading and ultimately launching his own platform.

“Since 2017, I’ve been

dedicated to teaching others about financial literacy,” Isaac shares. He visits schools and colleges, educating students about essential financial skills that are often overlooked in traditional curricula. “By empowering young people with financial knowledge, I hope to help them make better decisions in their lives,” he explains.

My Digital Finance boasts a diverse team, with members hailing from various backgrounds. “Our internal team includes professionals from marketing to IT, all bringing unique insights to the table,” Isaac describes. “We also engage external experts in compliance and business support to ensure we’re operating at the highest standards.”

To inspire his team, Isaac emphasises inclusivity. “Involving everyone in the decision-making process creates a productive environment where people feel their voices are heard,” he says. “I want to set an example for those around me and show that success is achievable.”

As My Digital Finance gears up for its official launch, Isaac has ambitious plans for the future. “We aim to onboard our first business customers and roll out marketing campaigns across social media,” he outlines. Additionally, he plans to establish a headquarters to support daily operations and expand the team.

By the end of 2025, Isaac envisions a thriving business with a turnover between £500,000 and £1 million. “I believe this is not only possible but achievable with the right focus and dedication,” he concludes.

Pioneering Facility Management with Knightshield Group

At just 33 years old, Kevin King has emerged as a formidable leader in the facility management sector with his company, Knightshield Group. Founded in September 2020, Knightshield Group specializes in providing comprehensive facility management services, including security and property maintenance, tailored to meet the diverse needs of clients across various industries.

Knightshield Group has carved a niche in the market by offering a suite of services designed to ensure the safety and upkeep of

facilities. Their offerings include manned guarding, mobile patrols, advanced surveillance systems, and essential property maintenance services ranging from routine cleaning to emergency repairs. By adopting an integrated approach, Knightshield allows clients to focus on their core operations while ensuring that their facilities are secure and well-maintained.

The company has built a prestigious client list that includes renowned brands like Nike, Boxpark, and Hakkasan, as well as notable individuals such as members of the Saudi royal family and UK parliament. Knightshield Group has also partnered with Professional Security, the largest hospitality security firm in the UK, further establishing its reputation in the industry.

Like many entrepreneurs, Kevin faced significant challenges during the early years of his business. After a strong initial performance, Knightshield experienced a setback in its third year when a major contract was lost. This pivotal moment prompted a strategic restructuring and expansion of services, leading to the rebranding of the company as Knightshield Group. Kevin's proactive approach ensured that the business not only survived but thrived by

diversifying its offerings.

One of the most significant lessons Kevin learned was the importance of maintaining a focus on administration while delegating responsibilities. This awareness has helped him streamline operations and enhance overall efficiency. Running a family business, with key team members including his brothers, Kevin has established a culture that prioritizes merit over nepotism. Positions within Knightshield are awarded based on skills and abilities, ensuring a strong commitment from all team members.

Kevin's commitment to creating opportunities extends beyond his business. Since the inception of Knightshield, the company has employed over 1,000 individuals, many of whom are young people seeking their first jobs. Kevin believes in mentoring employees, helping them unlock their potential and providing pathways for professional growth. His vision for the future includes establishing an academy by 2025, aimed at training and employing individuals in various roles within the facility management sector.

Kevin values customer feedback as an essential tool for improvement. A recent instance of negative feedback led to a constructive meeting with the client to address concerns and adapt services to better meet their needs. This dedication to client satisfaction underlines the company’s commitment to excellence.

Kevin King's journey with Knightshield Group exemplifies the spirit of entrepreneurship. Through resilience, innovation, and a commitment to community, he has built a successful business that not only meets the demands of its clients but also nurtures the talents of its employees. As Knightshield continues to grow, Kevin remains focused on creating a positive impact both within his company and the broader community.

Dorothy Adu-Mfum:

Championing Diversity and Inclusion in the Legal Sector

Dorothy Adu-Mfum is the driving force behind Law City CIC, a dynamic organization founded in 2019 with a clear mission: to enhance social mobility and foster diversity and inclusion within the legal profession. At just 29 years old, Dorothy’s journey from aspiring lawyer to social entrepreneur has been marked by a deep commitment to providing opportunities for young people from underrepresented and low socioeconomic backgrounds to access the legal industry.

Law City was established with the goal of supporting aspiring lawyers by offering access to crucial information and connections within the legal world. "We provide aspiring lawyers from underrepresented and low socio-economic backgrounds with access to vital information and opportunities by connecting them with legal professionals in the City of London," Dorothy explains.

The organization's initiatives include hosting events where students can network with top legal professionals and attend workshops designed to foster discussions, encourage diverse perspectives, and equip young people with the tools to advance their careers in law. These efforts are pivotal in creating a more inclusive and equitable legal profession.

Dorothy highlights that Law City is rooted in the community it serves: "We were founded by the people, for the people." This grassroots approach has driven the organization’s rapid growth, which is now approaching its fifth year.

Over the years, Law City has formed strong partnerships with leading legal entities, including *Matrix Chambers* and *Bates Wells*, as well as notable figures like Rachel Holmes, CEO of Matrix Chambers, and Bilal Mahmood, Senior Counsel at the Royal Bank of Canada. These connections have helped amplify the impact of *Law City*’s work, ensuring that aspiring lawyers receive the guidance and opportunities they need to succeed.

Reflecting on the early days of Law City, Dorothy admits that the organization was never initially conceived as a traditional business. "Law City was never intended to be a business. Initially, we planned to hold just one event, but it evolved into what it is today due to the need and demand for the solutions we were providing." This organic growth was guided by the needs of the community, with Dorothy emphasizing the importance of

flexibility in the organization’s development: "We did not have a 12-month plan or even a monthly one; instead, we were guided by the interests of our community."

Like many entrepreneurs, Dorothy has faced challenges along the way. One of her key learnings was understanding the transient nature of teams. "My greatest mistake was assuming that people were permanent fixtures," she says. "I have learnt that your vision should not rely on specific individuals; instead, you should find ways to execute a plan with whoever is available."

A unique aspect of Dorothy’s journey is the involvement of her family in the business. While the trust and shared values have been beneficial, she has also had to navigate the complexities of balancing

family relationships with professional responsibilities. "Running a business with my family offers both rewards and challenges," Dorothy shares. "On the positive side, there is a strong sense of trust and shared values, fostering a cohesive vision and commitment to Law City's success."

To avoid the potential pitfalls of nepotism, Dorothy is intentional about setting clear boundaries and ensuring that roles and responsibilities are assigned based on merit. "I strive to establish merit-based criteria for roles and responsibilities, ensuring that decisions are made and duties assigned based on skills and qualifications."

As the face of Law City, Dorothy faces both the benefits and challenges of public recognition. "Being the face of Law City involves challenges such as constant scrutiny and the pressure to continually adapt," she admits. However, this role also allows her to build strong relationships with clients and

stakeholders, which is crucial for the success of the business.

Moreover, Dorothy’s journey as an aspiring lawyer herself gives her credibility within the community she serves. "I served as the prototype for Law City, having grown up in Croydon and being an aspiring lawyer seeking entry into the legal industry when I first established the platform," she reflects. Yet, this personal connection to the mission also brings pressure: "I felt that not becoming a lawyer would undermine Law City's credibility in helping others achieve similar goals."

One of the most rewarding aspects of Dorothy’s work is the impact it has on young people from disadvantaged backgrounds. "We currently have a network of over 3,000 aspiring lawyers from low socioeconomic backgrounds whom we have connected to the legal industry," she notes. Through mentorship and work experience opportunities, hundreds of young people have been directly supported, with many now working within the legal sector.

Looking forward, Dorothy is particularly focused on creating new opportunities for disadvantaged students. "We are developing the Law City Dream Fund, designed to provide financial assistance specifically for students from low socio-economic backgrounds." Her goal is to raise £500,000 annually to fund scholarships and bursaries for talented individuals who wish to pursue further education at prestigious universities but lack the financial means to do so.

Looking ahead to 2025, Dorothy is committed to furthering Law City’s impact. "Our goal is to raise £500,000 annually to fund scholarships and bursaries for talented individuals from disadvantaged backgrounds," she shares, underscoring the financial barriers many students face. Research conducted by the Russell Group Students' Union reveals that one in four students regularly go without food and essentials due to financial constraints. Dorothy’s determination to address these challenges is clear: "I am determined to change this!"

As Law City CIC continues to grow, Dorothy’s vision remains focused on making the legal profession more inclusive and accessible to all. Through her leadership and the support of her dedicated team, *Law City* is well on its way to reshaping the future of law for young people from all backgrounds.

The Reality of Being a Black Model:

If You Want to Get Booked You Must Cut Your Hair

An account by Bosé Kaylia

In the past 4 years since after the Black Lives Matter Movement diversity and inclusion have been the fashion industry's favourite buzz words. Though we have moved into a new era since the early 2000’s runway seasons Anok Yai and Adut Akech have created spaces for the new Black Supermodel to flourish! With a new lane to thrive there are still tight restrictions to what blackness is and how it can be expressed and showcased in high fashion. Even though the Diaspora has many faces, hair lengths, and skin tones, the new Black supermodel typically has South Sudanese roots and short hair.

Picture this: a Nigerian-American girl from California, whose beauty icons were not only Tyra Banks, Aaliyah, Yaya Dacosta, Kelly Rowland, Rihanna, and Naomi Campbell but also her mom and cousin who rocked a new hairstyle every week. From a red bob to black and green braids, the women I grew up around never shied away from experimenting with their looksSeeing them

has always influenced me. I feel a strong connection to my hair and I am the definition of “You're not depressed, girl, you just need your hair done”. I have tried blonde curly braids, short black pixie cuts, brown hair, lavender straight hair channelling my beauty icons since I began modelling in my teen years.

Now picture this same girl at 18 getting scouted on Instagram, starting her international modelling career in Toronto and was told to come to the agency to take digitals with no weave, no braids, just her natural. At that time I had a complex relationship with my hair—I felt that my natural hair was too big, too thick, and not beautiful enough to see a modelling agency.I was scared and nervous. I remember thinking to myself "Well, they're definitely not going to sign me after this", but I obliged. That self doubt was quickly turned into pride as the agent’s proclaimed to each other, “Look at her hair texture, it's beautiful.”

In that moment, their comments single

handedly shifted my viewpoint of Black beauty, something that had been heavily politicised in the media for as long as I can remember.It was a sigh of relief that my natural hair was seen as beautiful by model agents. Wouldn't they know beauty when they saw it?

The same girl is now a bit more mature and seasoned in the modelling world, but still has many goals. She has modelled in Milan - one of the cities she always dreamed of working in - she has opportunities with dream brands, worked in South America, also has made a name for herself in her beloved Los Angeles,California and now was more determined than ever to get her footing in London. In the other cities, like Milan, Los Angeles and Buenos Aires her natural afro and braids had always been enough. Why would it be any different in London, a city that she had once visited before and immediately fell in love with? The vibrancy of the youth, the diversity of food, fashion, and aesthetics made it seem like a pot of

all amazing spices where everyone was accepted.

At her arrival, though, her expectations were crushed by a rejection like she had never experienced before. The determination, the willpower to succeed and make my dreams come true superseded all the practical feedback I was receiving. So when my current agent had an offer to advance my career in the way I wanted, I was incredibly excited! The one catch was that I had to cut her hair off—my agent had sent me photo inspirations of current top models like Adut Akech. She made a practical point: “Do you see any of the luxury fashion houses booking Black girls with big afros or braids, like yours? There is a lack of hair diversity in this industry and if you want to work you have to comply.” Her statement can be confirmed by a quick glance at social media.Every black model that was working in the spaces that I wanted to, that was getting booked by luxury fashion houses, and excelling in her career had short hair. The issue of inclusivity plagued not only the older fashion houses, but also the newer ones, the ones one would expect to be disruptors and push the needle when it came to diversity and inclusion in modelling.I quickly agreed to do it, as I wanted to secure my opportunity. Willingness to do and be what everyone wants of you is seen as a valuable attribute in this industry, and I was acutely aware of that.I thought I could get away with just a trim, and shrinkage would do the rest of making my hair look short. I sent over photos to my agent and she immediately responded with, “Bose’ please cut your hair, ( another girl in the same agency) had to cut her hair and look where she is now...” I had seen this girl at castings in Milan and within the year or so her career had been undeniably more successful. By attempting the "trim trick" I had left myself with very little time, as my hair had to be gone by the following day.So, with the help of a friend who was visiting from California, I got paper scissors and started cutting. I kept cutting until I looked like the girls my agent showed me,

then asked my friend to help even it out. After seeing how short it was, I immediately realised "I can't get braids for a while now," and my heart sank.

It was not so much the sadness of cutting my hair but the sadness that I was forced into a box to be “successful.” What I admired the most about other models was our ability to be uniquely ourselves, an ability that I felt had gotten me far in life. I was still that little girl from California, but my career had taken me to unimaginable places.I felt like I was compromising my expression to be someone I was not, in the name of material success. After I cut it, I cried. I did not feel beautiful

even though photographers, clients and agents kept saying how much they loved it.

The reality of trying to break into the four fashion capitals is that when you commodify your body and appearance, turning yourself into an object, your feelings and selfperception simply don't matter.

This story is just one of many models, some that you see on runways today, who were forced and cornered by their agency to oblige to the industry's limited acceptance of Black beauty. Despite the fashion industry's superficial progress on diversity and inclusivity, this is still the reality for many dark skin models.

Bonifique:

A Fusion of Tennis and Timeless Elegance

By Phadria Prendergast

Anastasiya Halaburda, the visionary founder of Bonifique, has cultivated a brand that seamlessly blends the world of luxury travel, tennis, and vintage charm. As a former professional tennis player who started playing at just eight years old, Anastasiya draws inspiration from the courts she played on and the exclusive spa resorts she frequented throughout her travels.

When asked about the inspiration behind her designs, Anastasiya shares, "Tennis aesthetics during Grand Slam tournaments, along with the stunning courts across Europe, have greatly influenced Bonifique. My designs are also inspired by

the privileged lifestyle of luxurious travel, spa retreats, and vintage styles from the 60s to the 80s." This combination of sport and classic vintage beauty defines Bonifique’s unique approach to fashion, offering pieces that exude both comfort and elegance.

Bonifique represents a unique blend of aesthetic principles and high-performance design. From its origins as a boutique travel company, Bonifique has grown into a fashion house celebrated for its luxurious yet functional sportswear and lifestyle collections.

In a world where many fashion brands tend to mirror each other, Anastasiya stands out by staying true to her vision of creating designs that go beyond just trendiness. "Many brands follow the flow of fashion, but

few stand out by offering something extra — comfort and high quality," she says. For her, fashion is about being unique, diverse, and expressing personality. This mindset is evident in every Bonifique creation, where the emphasis is on authenticity rather than conformity.

Her personal style, much like her brand's ethos, revolves around sport chic — a relaxed yet sophisticated style that allows for comfort during travel and leisure, without compromising elegance. Anastasiya describes her design process as "always a creative mess with a touch of team genius," a sentiment that reflects her team’s passion and commitment to delivering exceptional pieces to their customers.

Given her background in tennis, it’s no

surprise that the sport plays a central role in Bonifique's identity. Anastasiya proudly points out that several notable tennis players, including Aslan Karatsev (ATP ranked 14th), Yahor Yatsyk, and Dinara Safina (former WTA World No. 1 and Olympian), have sported Bonifique designs at prestigious tournaments such as the US Open and Wimbledon.

As for dream collaborations, Anastasiya mentions Maria Sharapova and Casper Ruud as athletes she’d love to see wearing her designs, reflecting her admiration for both their talent and style. The list of Bonifique ambassadors is equally impressive, featuring elite players like Anna Smolina, Daniil Ostapenkovv, and the Bokarev brothers. Bonifique’s aesthetic blends classic vintage elegance with a modern twist, catering to athletes and travelers who appreciate a balance of performance and refinement. "We track the sport chic trend closely and strive to offer something special to our athletes and travelers," Anastasiya explains. This philosophy is embedded in every garment, where carefully sourced fabrics ensure both comfort and durability.

"Our sports fabrics are primarily sourced from Malaysia, known for their highperformance qualities, while our knitted fabrics come from prestigious manufacturers in Turkey and Europe. We always seek out the softest, highest-quality materials to

enhance the travel and sport experience."

Bonifique’s designs are deeply rooted in a classic aesthetic, borrowing from the “old money” style that has recently regained popularity. With each photoshoot, Bonifique ensures its items stand out. Whether it’s a sports suit photographed against a backdrop of an Italian-inspired bar or a tennis uniform on the prestigious Wimbledon courts, the brand merges timeless elegance with modern flair. "We always try to show details in each of our items, whether it’s through photo locations or the fabric’s craftsmanship," says Anastasiya. Bonifique’s latest summer collection, for example, was inspired by Wimbledon’s pristine aesthetic, where players wear all white, a symbol of tennis' deep-rooted tradition and luxury.

Like any entrepreneur, Anastasiya faced challenges when launching Bonifique. "The high costs and the need to attract investment were my biggest fears," she admits. But through perseverance, she has successfully built a brand that resonates with athletes and travelers alike.

Since starting her label, she has learned invaluable lessons, the most important being, "Always think about your customers' needs and comfort first." This customer-centric approach is at the heart of Bonifique’s success, with every piece designed to meet the demands of both performance and leisure.

When Anastasiya isn't immersed in fashion, she enjoys traveling and spending time with her family, particularly her young daughter. "At the moment, I'm fascinated by discovering hidden gems around the world, which I incorporate into my designs," she says. Her love for exploration and culture informs her collections, ensuring that Bonifique remains fresh, diverse, and inspired by the world.

As for young designers looking to break into the industry, Anastasiya offers sage advice: "Think about what’s best for you, your family, and your friends. Put your heart into what you create and resist following the crowd. Be unique and diverse."

It’s a philosophy that has driven her success and made Bonifique a brand that celebrates individuality, luxury, and the timeless charm of sport and travel.

With an eye for detail, an unwavering commitment to comfort, and a passion for tennis, Anastasiya continues to build a brand that allows her customers to feel confident and stylish, whether on the court or while traveling the world.

Influencing Then and Inspiring Now, Indian Muses in Fashion

By Varnika Thukral and Ria Keswani

Asian sewing practices and layering are foundational grounds for fashion. From Harajuku styling as practiced in Japan to the modern-day runways drawing inspiration from the same to headgear, face-framing, veils and gowns taking inspiration from northern Asia, Asia is all about leading with an example. Quoting, historical references, practices and ways of narration, South Asia does not fall far behind and off the loop.

From shaping major fashion choices in the history of Britain and redefining the quality of luxury, Indian fabrics and weaves as well as prints had the world hooked. Then and now. The luxe designers of today retrace the rich catalog of practices from back in the day to bring surreal collections on the ramps. For example, in High Summer ‘22, Dries Van Noten pays homage to block painting. A technique practiced prominently in Rajasthan inspired the collection bustling with flora and sunsets. Van Noten’s collection celebrates the art of pressing engraved wooden blocks onto quality fabric producing whimsical arrangements for the summer. Locally worn in the northern region with airy overlays of kurtas and intricate sarees, block-painted dresses have long established themselves as a classic to every Indian designer as well as summer closets globally.

If you’ve been eyeing the Beige Sunshine mini tote from Fendi just like most of us, let us make you travel to the place where jute accessories take shapes and forms, thicker knots and braids to serve range. And yes, we’re talking about South Asia. Collections from Zouk have had Indian celebrities revisiting the store. Local craftspeople in various parts of the country craft jute bags for lunch boxes and satchels for events, making jute craft but an everyday story for anyone living there. Now with the want of more labor-intensive and greener options on the go, brands like Zouk invite exclusive prints for day-to-day fashion as essentials. If occasion and quirkiness gets you pumped up, wait until you’ve explored smaller brands like A Local Tribe which cater to the theme and widen the horizon with subtle modifications. Essentials from Amala Earth are the ones to live for with their mere interpretation of quiet luxury and sustainable lifestyle reflected in everything they design.

Vibrancy has always been a highlight of Indian bits of palettes, designed and curated specifically for a tropical helm of garments while catering to a diverse range of skin tones. In such a manner that the composition of the cloth permits breathability while the look flatters rather than wear or wash out the individual wearing it. Fashion as described from this angle is both minimalist and maximalist depending on the occasion, which in India are numerous. With various festivities and signature robes designed specifically for each festival, one is bound to run out of breath but not the options to choose from. Naturally dyed and hand-embroidered garments invite a certain playfulness to the cloth. Take for example the catalog at PAPA DON’T PREACH by Shubhika which takes maximalism a gear further to awe-spiring outfits and accessories with their vibrant color swatches for their designs. Redefining modern fashion by taking cues from traditional roots and birthing something extraterrestrial, this one has sent the Desi Bratz into a frenzy and is in for world domination.

ancient wisdom with modern innovations, traditional practices like handloom weaving are inherently sustainable in nature due to their low energy consumption. Similarly, the “Khadi movement” during the pre-colonial period was a setting stone for sustainability. And Khadi as a brand is the definition of luxury. With custom wooden footwear layered with khadi cloth on the exterior to a staple kurta from the collections every season, we’re talking more than just a cloth, a legacy.

Now, keeping the techniques and the designers aside, did you know that 73% of Gen-Z consumers prefer sustainability when it comes to consumer habits and sustainability is the highest priority in Fashion right now? But guess who’s been practicing it since before there was a need for it emerged or rather before it became a “trend”, India. The culture strongly believes in sustainability with every household cloth recycled in shape or form. While on a world scale delivering about 95% of the world’s handmade textiles, India's approach to sustainable fashion is deeply rooted in its cultural heritage. Combining

Be it the past, present, or tomorrow, India has never failed to reinvent and create jewels and attire like how their ancestors would. Influencing the fashion globally in one format or the other. The country has always been a contributor and bookmarked location on the global fashion map. Now more so ever. Expanding wide beyond geographical confines the craft has bled into collections presented in New York’s everchanging diversity, in Italy’s exceptional craftsmanship, in London’s avant-garde creativity and in Paris’s timeless luxury. Announcing, “We are everywhere and we are proud of it.”

the SHOE MAVEN:

By Phadria Prendergast

Tinamaria Crewdson is the owner, CEO and designer of her eponymous luxury footwear brand, TinaMariaShoes, which she launched in 2017. Her early fascination with the magical and empowering qualities of Dorothy's ruby red shoes from "The Wizard of Oz" movie sparked her passion for creating the TinaMariaShoes brand. This love for shoes, combined with her talent for drawing, led her to pursue her lifelong dream of becoming a shoe designer. Born to ItalianAmerican parents, Crewdson felt a strong connection to her Italian heritage and sought to infuse this heritage into her craft. She studied bespoke shoemaking in NYC and has her designs produced by a boutique luxury shoe factory in Italy.

Q: You mentioned having an eye issue as a child. Can you share more about that experience?

A: Yes, as a little girl, I had crossed eyes from birth. The doctors told my parents that if I didn’t undergo surgery, I would risk seeing double for the rest of my life. However, the surgery also carried the risk of blindness, which made it a difficult decision. My

parents waited until I was around five to find the right surgeon. Between the ages of five and seven, I had three surgeries—two on my left eye and one on my right. Afterward, I had to wear eye patches for several days, which was really scary for a child. When the patches came off, my parents wanted me to see something beautiful as a reward, and they chose The Wizard of Oz. Watching that movie, especially Dorothy’s ruby slippers, had a profound impact on me. I told my dad, who was an artist, that I wanted to make shoes for people when I grew up.

Q: That’s such a unique inspiration! How did this lead to your passion for fashion, particularly shoes?

A: The Wizard of Oz sparked my fascination with shoes. To me, shoes have always been empowering, much like how Dorothy's ruby slippers gave her courage. I remember picking out shoes for school and how important that was to me. It made me feel like I was putting on something special, something that would make me strong, even as a little girl who looked and felt different because of my eye patches.

Q: Did you face any challenges because of your eye condition?

A: Yes, it was tough going to school with patches on my eyes. I wouldn’t say I was bullied, but I definitely faced teasing, and it made me feel different. My left eye still isn’t perfect today—it can wander if I’m tired. But I never let myself feel sorry for my condition. My parents were wonderful in empowering me and helping me see that I had strengths beyond what people might notice on the surface. That mindset carried me through, and I always felt like I had something special to offer.

Q: You initially wanted to pursue a career in fashion, but you ended up in the beauty industry. Can you talk about that transition?

A: Yes, not going to fashion school was hard for me. It was my dream, but financially it wasn’t possible at the time. I had worked since I was 15, and I always knew the value of hard work. So, I found a career in the beauty industry at an upscale salon, where the owners treated me like family. I thought, “I’ll work, make money, and eventually go to fashion school.” But life had other plans—I got married young, had children, and ended up a single mom. Although I stayed in the beauty industry for a long time, I never gave up on my dream of fashion.

Q: Do you think it’s possible for women to have it all—career, family, and personal dreams?

A: Absolutely! I believe if a woman wants something, she can have it, but it requires belief and hard work. I’m a big believer in the law of attraction and personal growth. If you envision your life a certain way and work towards that vision every day, anything is possible. I loved raising my children, and

that was my priority then, but I never gave up on my dream. Now that they’re grown, I’ve returned to my passion for fashion, and I’ve made it happen.

Q: At what point did you start asking yourself, “Who am I, and what do I want?”

A: That came around age 38, after my divorce. I went through a lot of selfreflection and therapy, asking myself what was wrong in my life and what I could do to change it. I realized I was at a stage where I knew what I didn’t want, which helped me figure out what I did want. I didn’t want to live with regret, so I kept my dream alive and worked towards it. That’s when I truly started to understand who I was.

Q: Society often pressures people to have everything figured out by their mid-twenties. What would you say to those who feel they’re running out of time?

A: I think that’s a myth. At 38, I felt like I was just beginning to figure things out. My grandmother, who lived to be almost 105, always said that wisdom comes with age. I believe life is about evolving, and you don’t have to have everything figured out by a certain age. You’re constantly growing, and that’s something to embrace.

Q: Your grandmother sounds like a strong influence in your life. How did she inspire you?

A: She was incredible. My grandmother, Martina Rose, was an Italian immigrant who worked as a seamstress while raising a family and enduring a lot of personal loss. Despite her hardships, she lived a vibrant life, always dressed beautifully, and had an unwavering positive outlook. She was a mentor to me in so many ways, and I’ve always admired her strength and grace. I think of her as a shining example of what it means to live with resilience and purpose.

Q: What does success mean to you?

A: Success, to me, is about being happy with who you are, being grateful for what you have, and accepting the things you can’t control. It’s about making your dreams come true while being kind and good to others along the way. I believe in paying it forward—when I achieve success, I want to help the next person, just as others have helped me. Success is not just about what you achieve for yourself, but how you lift others up along the way.

Q: You’ve mentioned women who have influenced you. Are there any other women you’d like to credit for helping you along your journey?

A: Absolutely. Besides my grandmother, my mother, and Joy Warner, one of my mentors from the beauty industry, played a huge role in shaping who I am today. Joy treated me like a daughter and groomed me in many

ways, not just in my craft but also in how to carry myself as a woman. She passed away a few years ago, but I think of her often. Lastly, I have to mention my daughter. She’s a strong, successful woman in her own right, and I like to think that perhaps, in another life, she was my mentor too.

Q: What’s your personal definition of empowerment?

A: Empowerment is about knowing your worth, owning your strengths, and never dimming your light for anyone. It’s important to be strong, to shine, and to inspire others to do the same. Women should never feel the

need to downplay their brilliance or success. We all have something special to offer, and I believe it’s crucial to let that light shine brightly for the world to see.

Q: Is there anything else you'd like to add?

A: I’d just like to say how grateful I am for the opportunity to share my story. I hope that it resonates with others and inspires them to chase their dreams, no matter the challenges they face. My tagline for my business is "Every step intentional, every move powerful," and I believe that speaks to my journey and how I approach life.

GEEGEE COLLECTION:

Reviving Artisan Craftsmanship for the Modern Woman

COLLECTION:

Launched in 2019 by British-born designer Georgie Crossley, GeeGee Collection is redefining contemporary womenswear with its unique blend of luxury craftsmanship and bold, bohemian spirit. Each piece in the collection—whether a flowing dress or an intricately embellished accessory—is entirely crafted by hand, showcasing the brand's commitment to creating one-of-a-kind garments that are as refined as they are expressive. With fabrics meticulously hand woven in Italy and France, and garments expertly crafted in the UK and EU, GeeGee Collection radiates a sense of timeless elegance and artisanal excellence.

Central to the brand's identity is its focus on sustainability and ethical production practices. By using only the finest materials and working with skilled artisans, GeeGee Collection ensures that each piece is not only visually stunning but also environmentally conscious and socially responsible. The brand is now set to expand into home decor, introducing handmade cushions that mirror the same craftsmanship and quality seen in its fashion pieces, further solidifying GeeGee Collection as a purveyor of timeless, artisanal luxury.

Since its inception in 2019, GeeGee Collection has stood out in the crowded world of fashion for its commitment to handcrafted, artisanal quality. Founded by British designer Georgie Crossley, the brand focuses on creating unique luxury womenswear and swimwear using fabrics that are handwoven by skilled artisans in Italy and France. Crossley's dedication to slow fashion and traditional craftsmanship sets GeeGee Collection apart from the fast-fashion industry, offering garments that are more than just clothing— they're wearable works of art.

For Crossley, fashion is about expressing individuality through bold prints and unique fabrics. "Everything I design is handmade," she says. "The fabrics are handwoven, bringing back traditional artisanship, as opposed to mass-produced fast fashion from the Far East." This ethos is the cornerstone of GeeGee Collection, where each piece is carefully crafted to ensure it's both beautiful and oneof-a-kind.

The journey began with outerwear—bold, statement-making coats and jackets designed to bring a splash of personality to any outfit. The brand’s success with these pieces led to the expansion into other areas, including dresses, trousers, and more recently, swimwear. Crossley continues to push the boundaries of her design by blending unique fabrics, such as silk coupe with metallic accents, into versatile pieces like her current favourite, the circus cape. "It’s striking, you can wear it to the beach or on a night out—it’s truly versatile," she notes.

At the heart of GeeGee Collection is

a commitment to sustainability. Each item is designed and made in small batches, ensuring that nothing goes to waste. Crossley works on a non-seasonal basis, which allows her to avoid the pitfalls of overproduction while keeping pieces in the collection as long as they remain relevant. This approach has resonated with her customers, who value the timeless quality and exclusivity that GeeGee Collection offers.

Crossley's journey into fashion began with her studies at the University of Manchester and an internship with Alexander McQueen, followed by work at Jenny Packham, where she honed her skills in embellishment design.

However, her experience working in a factory in China, producing for major American brands, was a turning point. Witnessing the large-scale, impersonal nature of mass production motivated her to create a brand that valued quality over quantity.

Looking ahead, GeeGee Collection is poised to expand its swimwear line, building on the success of its circus-inspired collection, which features intricately designed fabrics embellished with metallic threads. "I’m focusing on unique fabrics, with no plain swimsuits—they all have something special about them," Crossley says. This dedication to creating distinctive pieces will ensure that GeeGee Collection continues to stand out in a market increasingly dominated by fast fashion.

As Crossley reflects on her journey, she offers advice to aspiring designers: "Start small, even while working a full-time job. Save enough to create your first samples, and take the risk. I wish I had started sooner." With a brand rooted in tradition, quality, and innovation, GeeGee Collection is set to continue its path as a leader in sustainable, artisanal fashion for years to come.

ROSHAN JEWELS:

Redefining Expression Through Earrings with a Heart

JEWELS:

Heart for Giving Back

In the thriving heart of Muscat, Oman, Roshan Jewels emerged in 2022 as a beacon of elegance and expression, thanks to the vision and creativity of sisters Samah and Rajwa Al Rawahi. Specializing in statement earrings, Roshan Jewels is not just about adorning women with unique, bold pieces; it’s about celebrating individuality while making a positive impact on the world.

Roshan Jewels focuses on encouraging women to celebrate their individuality through unique earring designs. The brand is committed to supporting global education initiatives for women and girls, donating a percentage of profits from every sale. So far, they have donated 300 school bags to support girls' education in Zanzibar and the Philippines.

Their jewelry is crafted from the finest sterling silver, gold-plated sterling silver, and precious gemstones such as freshwater pearls, red quartz, morganite, green agate, and black onyx. These pieces are stylish, well-crafted, and versatile enough for everyday wear or special occasions—all at an affordable price point.

Samah Al Rawahi is the co-founder of Roshan Jewels and the elder sister of Rajwa Al Rawahi. She holds a degree in Media and Communications from Purdue University, USA, and a master's in Digital Media from the University of Southern California. Samah oversees the brand’s marketing, branding, and communication efforts, including managing its social media presence. Her expertise in digital media and communication strategies has played a key role in establishing Roshan Jewels as a recognizable and respected name in the jewelry industry.

Rajwa Al Rawahi, the other co-founder of Roshan Jewels, graduated with a Bachelor of Science in Finance and minors in Economics and International Business from the University of Nebraska-Lincoln, USA. Rajwa focuses on finance, budgeting, and product development. Her strong financial acumen

ensures the brand operates efficiently, while her understanding of international business helps guide Roshan Jewels as it expands into global markets.

Both sisters collaborate on concept development and jewelry design, combining Samah’s creative vision with Rajwa’s strategic planning to produce unique, elegant pieces. Their partnership merges artistry with precision, delivering designs that reflect their shared passion for jewelry. Together, the Al Rawahi sisters have built Roshan Jewels into a brand that caters to a wide range of customers. Their complementary skills and dedication to craftsmanship have made Roshan Jewels stand out in a competitive market, offering not only beautiful jewelry but also a story of sisterhood and shared dreams.

Beyond their business, Samah and Rajwa are committed to giving back. They have pledged a portion of Roshan Jewels' profits to support global education initiatives for women. This philanthropic effort reflects their belief in the transformative power of education and their desire to contribute to positive social change. Through their business success and social responsibility, they aim to empower women and create lasting impact.

The journey of Roshan Jewels began with a love for jewelry, fostered by the sisters' mother during family trips abroad. These journeys inspired them to seek out one-ofa-kind pieces, with a particular fondness for earrings. "Whenever we'd travel, we'd go to local jewelry stores, always looking for unique pieces. We loved earrings and often talked about how different gemstones or designs could make them even better," Samah recalls. It wasn’t long before friends

and strangers began noticing their choices, asking where they found such stunning pieces.

Fast forward to the COVID-19 pandemic, and the sisters found themselves at a crossroads. With the world in turmoil, they decided it was the perfect time to turn their passion into a brand. "We didn’t want to live in a ‘what if’ situation," Rajwa explains. "So we thought, why not start our own jewelry brand? If it works, great. If not, at least we tried."

But Roshan Jewels is about more than just creating beautiful accessories. The Al Rawahi sisters are deeply committed to giving back, especially to causes that uplift young girls. "We believe that if you educate a girl, you educate a whole nation," Samah says. The sisters have put this belief into practice by donating a percentage of their profits to support girls' education. Recently, Roshan Jewels donated 300 school bags to girls in Zanzibar and the Philippines, marking the beginning of their philanthropic journey.

Their bond as sisters plays a crucial role in the success of Roshan Jewels, with each complementing the other’s strengths. Rajwa, a finance major, manages the business side, while Samah, with a background in communications and media, oversees branding and marketing. When it comes to designing their jewelry, however, they collaborate seamlessly, drawing inspiration from their travels, conversations with friends, and their rich Omani heritage.

"Designing is something we do together. I come with my ideas, and she comes with hers, and we brainstorm," Samah shares.

Their synergy has resulted in earrings that not only reflect current trends but also resonate with their customers. "We design for ourselves, for people who are like-minded. If we wouldn’t wear it, we don’t make it," Rajwa adds.

Despite the brand’s early success, the sisters remain humble and committed to growth. They are both juggling fulltime careers—Rajwa dreams of one day becoming a pastry chef, while Samah is pursuing a career as a diplomat. Yet, they pour their hearts into Roshan Jewels, dedicating weekends and evenings to building their brand. "It’s not easy, but Roshan doesn’t feel like work because it’s our baby," Rajwa says.

Their family plays an integral role in the business as well. Their mother helps manage orders, their father handles international deliveries, and their younger brother takes care of local orders in Oman. "It really takes a village to manage Roshan," Samah laughs. "Our family’s support has been invaluable." Looking ahead, Roshan Jewels is gearing up for its biggest milestone yet— participation in Paris Fashion Week in September. The brand will be launching

its first collection of statement necklaces, an exciting new direction that the sisters have been working hard on. "We’ve designed a really cool collection for Paris Fashion Week, and we’re super excited to launch it," Rajwa reveals.

As they continue to build their brand, the Al Rawahi sisters remain steadfast in their mission to create impact. Their dream is to one day fund a girl’s college education through Roshan Jewels. "We started small, with school bags, but my ultimate goal is to send a girl to college," Samah says, eyes gleaming with hope.

When asked who they’d love to see wearing their designs, the sisters aim high. "I’d love to see Queen Rania in our pieces," Samah muses, while Rajwa adds, "I’d love to see Princess Rajwa wearing them—she has my name after all!"

Roshan Jewels is more than a brand; it’s a celebration of expression, sisterhood, and social responsibility. With a vision that blends luxury with purpose, Samah and Rajwa Al Rawahi are on a mission to not only make women feel beautiful but also to make the world a better place, one pair of earrings at a time.

Redefining Modern Fashion:

How Mantle 2020 is Quietly Revolutionising

Timeless Style

Dan Kallos, the founder and creative director of Mantle 2020, embarked on a unique journey into the world of fashion from an unexpected starting point. While working in the buying department at ASOS in 2019, Kallos played a pivotal role in designing a collection that soared to success, igniting the spark to launch his own brand. Despite holding a background in psychology and a master’s in fashion management rather than formal design training, his extensive experience in PR, styling, retail, and buying—gained at prestigious companies like Dunhill and Harvey Nichols—gave him the tools and insights needed to carve out his own niche. It wasn’t until relocating to Glasgow to be with his wife that the idea of Mantle 2020 truly took shape. Immersed in the luxury retail world while working at END Clothing, Kallos became captivated by the idea of "quiet luxury," drawing inspiration from brands like Fear of God and John Elliott. His vision for Mantle 2020 was clear: a brand that offered cohesive capsule wardrobes, each piece designed to be timeless, high-quality, and crafted in the UK. After four years of meticulous planning, Mantle 2020 was officially launched in May 2023. Since then, the brand has been featured in Vogue and Vanity Fair and has found its place in

Wolf & Badger stores, both online and in New York. Kallos, who recently showcased at London Fashion Week on September 14th, as part of the Oxford Fashion Studios production, is quickly emerging as a founder that not only delivers luxury but also paves the way for fresh talent outside the traditional London fashion scene.

Dan Kallos, founder and creative director of Mantle 2020, is redefining modern fashion by focusing on timeless, understated luxury. Unlike many designers, Kallos aims to create looks rather than individual pieces, carefully crafting capsule collections that seamlessly blend together across seasons. "Everything I design is meant to be worn together," Kallos explains. "Each collection references the previous ones, allowing you to mix and match wardrobes from different releases." His vision is simple yet profound: fashion that remains relevant for decades, with each piece designed for longevity rather than fleeting trends.

The idea for Mantle 2020 first took shape during Kallos' time in the buying department at ASOS. While working on a successful collection for another brand, he realised that he could create something of his own. Although Kallos holds a background in psychology and a master’s degree in fashion management, his extensive experience in PR, styling, retail, and buying at companies like Dunhill and Harvey Nichols laid the

foundation for his journey into fashion design.

Inspired by the concept of "quiet luxury"—a style defined by quality materials, impeccable fit, and a minimalist aesthetic— Kallos envisions Mantle 2020 as a brand that offers complete wardrobes rather than individual statement pieces. “Quiet luxury is the only trend I really vibe with,” he notes. “No logos, no loud prints—just a focus on fit, material, and the drape of a garment.” His inspirations include Fear of God’s Jerry Lorenzo and John Elliott, both of whom share his passion for understated design.

Kallos chose the name Mantle for its historical and symbolic meaning. “A mantle is a garment that royalty used to pass down through generations, symbolising something timeless. It also represents your pride and joy, the piece you display on your mantelpiece,” he explains. Though he initially aimed to launch the brand in 2020, the process took longer than expected, with Mantle 2020 officially debuting in May 2023. Despite the delay, Kallos emphasises that rushing the creative process was never an option. “I’m not the kind of designer who puts something out unless it’s 100% perfect.”

Beyond his designs, fashion serves as a personal outlet for Kallos. “I’m quite a reserved person, and fashion allows me to express myself without saying anything,” he reflects. This same philosophy drives his brand—clothing as a medium for selfexpression that instils confidence and

comfort in the wearer, which, in Kallos’ eyes, is the ultimate luxury.

While Mantle 2020 is rooted in timeless design, Kallos is quick to acknowledge his inspirations. He cites Kanye West's Yeezy Season 1 runway show as a defining moment, a collection that embraced muted tones and logo-free designs, which proved that fashion could speak volumes without being loud. Another key influence was Fear of God’s collaboration with Zegna, a partnership that blended tailoring and streetwear in unexpected ways. “You can see how both brands influenced each other,” Kallos notes. “That blend is something I really admire.”

Mantle 2020 has already made significant strides, with features in Vogue and Vanity Fair and a presence in Wolf & Badger’s New York store. As Kallos prepares to showcase his designs at London Fashion Week, his ultimate goal remains clear: to create a global brand that continues to grow while staying true to its ethos of timeless luxury.

What’s next for Mantle 2020? Kallos hopes to expand his retail presence and see his designs in stores worldwide. For him, there’s nothing more satisfying than seeing someone, whether a footballer or a stranger on the street, wearing his pieces. "Every time I see someone in my designs, it’s a pinchme moment,” Kallos says. His journey is far from over, and Mantle 2020 is well on its way to becoming a staple in the world of quiet, understated luxury.

Parisian Elegance Reimagined:

The Art of Benedicte de Boysson

In 2018, Benedicte de Boysson embarked on a journey that would blend her aristocratic French heritage with a modern, global sensibility, culminating in the launch of her eponymous jewellery brand. Specialising in exquisite, limited-edition pieces crafted from 18kt gold, diamonds, and hand-carved coloured stones, de Boysson has carved out a niche in the world of high jewellery. Her signature creations—particularly the Long Sautoir Necklaces—embody the essence of quiet luxury, reflecting an everlasting elegance that is both timeless and versatile.

Rooted in the traditions of French "Haute Joaillerie," each piece is meticulously handcrafted in her French atelier, showcasing the unparalleled "Savoir-Faire" of the craft. Influenced by her life across Paris, Tahiti, Russia, Dubai, and Asia, as well as her rich cultural background, de Boysson infuses her designs with a sophisticated yet contemporary flair.

Her latest collection, Aphrodite Punk, exemplifies her unique approach, merging the natural beauty and healing virtues of stones with the opulence of luxury jewellery. Now based in Miami, Florida, Benedicte de Boysson continues to captivate a discerning international clientele, bringing a touch of French elegance to the everyday.

Benedicte de Boysson, the creative force

behind her namesake jewellery brand, has always believed that design is a deeply personal process. This philosophy was nurtured by a mentor she met years ago, who became a guiding influence in her life and career. "He's been a mentor for a few years now. We're just friends, and we share different designs, but he's the one who taught me how to design," she recalls.

De Boysson learned from her mentor that inspiration could come from anything—a colour, a shape, or even a fleeting moment in a café. "I don't want to compare myself to a painter, but it's a similar process. I could be sitting in a café, and suddenly I have an idea. I put it down on paper. I'm inspired by everything I've lived in my life."

Her collections are a reflection of this diverse inspiration, each one telling a story of a different chapter in her life. Russia, where she once lived, influences some of her pieces with its rich history and opulence. The vibrant cultures of Central Asia, where she travelled extensively, bring a sense of adventure and mystique. The elegance of Middle Eastern aesthetics, shaped during her time in Dubai, also finds its way into her designs. Each collection is a testament to the places she has lived and the experiences that have shaped her.

Looking to the future, de Boysson plans to explore another personal connection— her roots in Tahiti. "We're going to do a collection about pearls because I was born in Tahiti in French Polynesia. It's all about my own experience, but I can get inspired

by anything," she says. Her commitment to creating something glamorous, elegant, and distinctly feminine is unwavering. In a world where femininity and masculinity can often feel distorted, de Boysson believes in a return to the essence of these energies, much like the old couture houses of Christian Dior and Chanel once did. "It was all about elegance, whereas today, it's all about provocation. I'm going against that because it's not what I want for myself. And I'm sure I'm not the only one in this world."

For de Boysson, style is about being true to oneself. She believes that whether one is eccentric or conservative, the key is to remain respectful towards oneself. "I'm not sure putting yourself half-naked in the street is very respectful towards yourself. Styling is about being in alignment with who you are," she explains. In her view, provocation for the sake of attention misses the mark. Instead, she advocates for a style that is provocative yet elegant, making a statement without falling into vulgarity.

De Boysson cites the transformation of Nabila, often dubbed the "French Kardashian," as an example of this shift towards a more refined elegance. "She was very into vulgarity and provocation, and then she went to prison for something dodgy. But she took advice on personal styling and removed anything vulgar. She's still provocative, but more classic now, and she's attracted more people around her. I think the world is looking for something more conservative, but still classy, elegant, glamorous, and stylish."

This commitment to elegance is at the heart of Benedicte de Boysson's jewellery. Each collection is not just a series of pieces but a narrative, often accompanied by a mantra. One collection might focus on balancing the feminine and masculine, while another might draw inspiration from punk culture— always with a modern yet glamorous twist. Her designs are a response to the current fashion landscape, where she sees too much eccentricity. "I'm trying to do something that is modern, yet glamorous and stylish. I don't believe in too much eccentricity," she says.

Her favourite pieces, like the Samarkand hoops, embody this balance. "I'm a big fan of hoops. They can be very vulgar depending on how they're worn, but they can also be very stylish and glamorous."

Before launching her own brand, de Boysson had a background in luxury hospitality, which gave her an appreciation for highend service and design. "I’ve always been fascinated with beautiful hotels, but I didn't have the passion for being a hotelier. I’m more passionate about staying in hotels than working in them," she admits with a laugh. Her time in Switzerland, a hub for jewellery and watches, deepened her understanding of craftsmanship. Working for the prestigious brand Chopard, she learned about the artistry behind luxury jewellery, which set the foundation for her own brand.

In the high-end jewellery business, many brands like Van Cleef & Arpels or Bulgari are known for their conservative approach. However, de Boysson sees an opportunity to introduce her own touch, blending tradition with modernity. "I'm lucky enough to have a talent in creation, which I didn't know before. People around me always say I have good taste. I think it's a gift, and it's a kind of art as well."

As she continues to evolve her brand, de Boysson stays in tune with her customers, yet she places her own taste and intuition at the forefront of her designs. "I pay attention to what my clients want, but more importantly, I listen to myself. I believe that if I like what I create and enjoy wearing it, people will enjoy wearing it as well. It's the other way around—I create because I like it, and then I know people will like it too."

When asked about the fears she faced before launching her brand, de Boysson is candid. "If I had doubts, I would not have started. Trust me. The doubts came along the way with the challenges, ups and downs, and crises. But I think I was saved by my naivety—my lack of understanding of the challenges that were coming."

Persistence and resilience have been her greatest lessons, and her advice to young designers echoes this sentiment. "Listen to your heart. Don't listen to anybody else but your heart. Keep being persistent, believe in your dream, and trust and have faith."

As Benedicte de Boysson continues to grow, she remains focused on expanding her brand, particularly online. "We're developing our online presence now, especially in the United States. We have a new line with pearls that is very close to my heart, and we’re launching a new platform soon."

While the details of future projects are still under wraps, one thing is clear: Benedicte de Boysson is committed to creativity, elegance, and staying true to her vision—a vision that continues to resonate with those who seek not just jewellery, but a piece of art that tells a story.

DEON SMITH:

From Pediatrician to Pioneer in Sustainable Jewelry Design

Interview by Zita Sulam

In a world where fashion is often dictated by fleeting trends, Deon Smith's jewelry stands out as a testament to timeless beauty and personal expression. A former pediatrician turned jewelry designer, Smith’s transition into the fashion industry is as unexpected as it is inspiring. His designs are deeply rooted in a desire to create pieces that are not only visually stunning but also meaningful—reflecting his belief in individuality and sustainability.

Smith’s journey into the world of jewelry design began 15 years ago, when he created bespoke pieces for his wife, whose avant-garde taste in jewelry he found difficult to satisfy in mainstream stores. What started as an occasional hobby turned into a fullfledged passion after his retirement, driven by a desire to cater to fashion-conscious individuals looking for something truly unique. Smith’s pieces are not just adornments but conversation starters, allowing wearers to express themselves and tell their own stories.

Deon Smith never planned on becoming a jewelry designer. In fact, his life began on an entirely different path—he spent 25 years as a pediatrician, running a private practice in Cape Town. But in 2018, everything changed. At 55, Smith decided to retire early to care for his wife, who had been diagnosed with leukemia. His retirement plans initially involved writing a book on South African glassware, one of his many passions, but a chance conversation with a long-time goldsmith sparked a new journey. After years of designing custom jewelry for his wife, Smith was encouraged to take his designs seriously. This nudge led him to launch his own brand, Deon Smith Jewellery, which has since become a celebrated name in sustainable luxury, combining his love for nature, antiques, and storytelling.

From recycled silver to indigenous woods, Smith’s first collection, the Botanical Collection, drew inspiration from Cape Town’s extraordinary Fynbos flora. His designs have garnered international attention, leading to features in several

publications. Now, with his latest Lignum Collection, Smith is transforming wood into a statement material, reflecting his passion for sustainability and environmental consciousness. Despite launching a new career later in life, Smith’s creativity and dedication have made him a powerful voice in the world of sustainable fashion.

At the heart of Smith’s creative process is his love for natural beauty. He crafts his jewelry from sustainable materials, ensuring that each piece aligns with his eco-conscious values. "The materials I use speak to the vulnerability and beauty of nature," Smith explains. This focus on sustainability is a protest against fast fashion—a sector that has concerned him for its emphasis on cheap, rapidly changing trends. Smith’s jewelry is designed to be timeless, to transcend seasons and remain relevant for years to come. Among his most innovative creations is a collection inspired by punctuation marks, which he views as symbols of personal expression, much like tattoos. Smith’s jewelry allows wearers to convey a message in a subtle, yet profound way, using everyday symbols to make a statement.

For Smith, fashion is about more than

just clothing or accessories—it’s about expressing individuality. He is particularly excited by the industry's shift toward gender neutrality, seeing it as a development that allows for greater personal freedom. “Fashion shouldn’t be bound by gender,” he says. “It’s an opportunity for everyone to express their individuality without being confined to traditional roles.”

Smith believes that fashion should be about comfort and confidence, not about following what’s in vogue. "My jewelry needs to be an expression of the desire to be individual, allowing your style to evolve with confidence," he says. His large, bold pieces reflect this philosophy—they are unapologetically statement-making, designed to embody the wearer’s confidence and individuality.

Despite his bold creations, Smith’s personal style is much more subdued. He favors classic, clean-cut clothing in dark tones— navy, dark green, and blacks—reflecting a preference for simplicity and timeless elegance. However, when it comes to accessories, he proudly dons his own lapel pins and tie pins, which he describes as conversation pieces that spark curiosity

wherever he goes.

His journey into jewelry design has been met with intrigue, especially given his background as a pediatrician. "I was worried I’d be laughed at for starting a new career at my age," he admits, but the international recognition he’s received has only confirmed that he made the right choice.

Smith’s fascination with antiques plays a significant role in his work. A planned book on South African glass antiques was shelved in favor of jewelry design, but his love for history still finds its way into his creations. "I’ve recently incorporated 18th-century antiques into my designs," he shares, describing pieces that merge his passion for the past with his modern-day jewelry work. These pieces, which feature found objects, are a natural extension of his creative process and his belief in sustainability.

His latest collection, inspired by punctuation marks and patchwork materials, serves as a protest against fast fashion. "It’s okay to wear something that isn’t ‘of the moment.’ Fashion should be about sustainability and longevity, not instant gratification." Smith is also

exploring the integration of poetry into his designs, with a line inspired by the works of Emily Dickinson. This innovative combination of words and jewelry adds a deeply personal touch, creating pieces that resonate on an emotional level.

Smith’s dedication to creating sustainable, meaningful jewelry is unwavering. His next project, a collection inspired by patchwork and slow fashion, seeks to challenge the disposable nature of modern clothing and accessories. For Smith, each piece of jewelry should be more than just an accessory—it should be a keepsake, something that tells a story and holds personal significance.

As Deon Smith continues to push the boundaries of design, his work stands as a symbol of empowerment and sustainability. His jewelry invites wearers to embrace their individuality, celebrate their personal stories, and challenge the fast-paced nature of the fashion industry. In a world where trends come and go, Smith’s designs promise to remain timeless, treasured for years to come.

ITELE

Born out of a deep passion for quality craftsmanship, Itele is a luxury footwear brand dedicated to creating timeless, handcrafted men's loafers using the finest materials.

Originally founded in Nigeria by Seyi Agboola, Itele has grown into a household brand. Now reimagined for the global stage, Itele brings its legacy of elegance, durability, and sustainability to the UK and beyond.

Every pair of shoes is crafted with attention to detail, merging traditional techniques with contemporary design.

FASHION WEEK TheReport

Report by Emily Duff, Miranda Heinrich, Joshua Pasquale, Natasha Sackx, Sahira Dharamshi, Esha Lalwani and Emma Trimboli

As the curtain falls on another season of the Big Four Fashion Weeks—New York, London, Milan, and Paris— it's time to reflect on the unforgettable runway moments and trendsetting collections that dominated the global stage. From high-glamour shows to avant-garde designs, these fashion capitals continue to set the tone for the industry. However, while the spotlight often shines on established powerhouses, there's a new wave of platforms dedicated to elevating the voices of emerging designers and creatives.

This issue, we explore not only the highlights from the Big Four, but also take a closer look at a groundbreaking fashion week platform that’s shaking up the industry; The W Fashion Week. Prioritizing and profiling burgeoning talent from diverse backgrounds, this platform is creating space for the next generation of designers, giving them the visibility and recognition they deserve. Step into a world where innovation meets inclusivity, and discover the future of fashion.

NEW YORK FASHION WEEK SS25

Words Natasha Sackx

As the cameras begin to flash and lights continuously glisten, all eyes turn to New York Fashion Week, where glamour and anticipation run high for the upcoming SS25.

New York is the first major city to be transformed by the beauty that is Fashion Week. As the fresh cool breeze of September sets in, Fashion Week spreads throughout the capital cities carrying a spotlight with it as it travels around the world. First stop New York City.

Proenza Schouler opened SS25 with a calm and organized show where structure met flow. The main standouts were stripes, blues and an almost business casual approach. Founders and Creative Directors Jack McCollough and Lazaro Hernandez showcased nautical themes with a modern representation.

The following day, Ralph Lauren launched their SS25 collection with a more intimate crowd in the Hamptons.

Now moving the spotlight over to Area, a smaller known brand, displayed their collection specializing in quality craftsmanship and innovative embellishments. Founded in its home of New York City by designers Piotrek Panszczyk

and Beckett Fogg, this season Area encapsulated a spacey and futuristic mood which definitely left an imprint!

A prominent highlight was Tommy Hilfiger embarking on the Staten Island Ferry!

An up-and-coming brand, Toteme, gained a boost in recognition recently and displayed their debut collection at NYFW. COS, a seasoned veteran, had yet another successful production. Michael Kors preceded and was followed by Luar. The brand Ronald Van Der Kemp celebrated their 10th year anniversary. The winner of 2023 CFDA Vogue Fashion Fund, Melitta Baumeister, debuted her collection and closed New York Fashion Week.

Some interesting takes were Thom Browne and Helmut Lang opting out of this NYFW.

Events wise, Highsnobiety took over NYC with their new edition of “Not in New York”. Barneys made a comeback to New York in the form of a pop-up, where the old (and new) brands and trends are discovered.

New York Fashion Week continues to illuminate the path for famous and unknown designers and brands to highlight their collections. As the spotlight transfers over to London, the fashion month of September continues onward!

The Bold and the Unconventional Reign at London Fashion Week SS25

By Joshua Pasquale

London Fashion Week celebrated its 40th anniversary this year, marked by the energy and innovation that has defined its legacy. While Paris, New York, and Milan may be the obvious choices when people think of fashion capitals, London continues to be the underdog. The enfant terrible of the fashion world. Always pushing boundaries, London provides a platform for emerging designers and creative minds to flourish.

Here are the top highlights from London Fashion Week SS25, showcasing why the uncanny and unconventional rule here.

BURBERRY LEADS THE PACK

Burberry, synonymous with British fashion, remains a London Fashion Week staple. All eyes were on the brand’s creative director, Daniel Lee, this season, as he sought to balance tradition with innovation after a challenging first quarter for the brand. This collection didn’t break new ground in terms of boldness but took a necessary step towards accessibility. Lee pared back the colour palette, choosing to focus on form, tailoring, and accessories. The star-studded show featured brutalist cargo shorts and sharp-cropped trenches, showcasing the resilience of British fashion. Even in the trenches of adversity, Lee found triumph. Buerlangma Peaks to New Heights

If any collection encapsulates what makes London Fashion Week so extraordinary, it’s Buerlangma’s Capsule 5. Known for its bold silhouettes, Buerlangma delivered an aweinspiring spectacle that left both attendees and social media buzzing.

Lace facepieces were paired with futuristic fabrics and shapes, blending tradition with the avant-garde. Rooted in Buddhism, with ‘BUER’ symbolising uniqueness and ‘LANGMA’ representing the world’s highest mountain, Buerlangma’s SS25 collection didn’t just shatter the ceiling, it transcended it.

Harris Reed: The Past Meets the Future London is a city steeped in history, yet always looking forward – a duality reflected in its fashion. Harris Reed’s SS25 collection

exemplified this tension between the past and future. Drawing inspiration from archival Vivienne Westwood and McQueen shows, Reed also embraced the charm of vintage English porcelain dolls with his latest collection ‘ENCORE’.

UK makeup brand Charlotte Tilbury’s ethereal doll-like makeup complemented the collection perfectly, resulting in a look that felt both nostalgic and innovative –distinctly London.

Harry Styles and Steven Stokey-Daley Turn Heads

After a tough year for UK retail, London Fashion Week SS25 needed a big moment, and Steven StokeyDaley’s debut womenswear collection, with Harry Styles in attendance, delivered. Styles, sporting a mullet and a new minority stake in S.S.Daley, brought added buzz to the event. Stokey-Daley’s collection, with its bright peach and cream palettes, beaded floral motifs, and quirky styling, showcased the whimsical grandeur of London fashion. Handsewn tailoring and a deep respect for womenswear cemented his first foray into the category as a success, providing a morale boost for London Fashion Week.

Labrum London Breaks Ground at Emirates Stadium

Labrum London, a brand built by immigrants for immigrants, brought a politically resonant collection to the table this season. With anti-immigrant sentiment sweeping the UK earlier this summer, Labrum London’s show at Emirates Stadium was a timely reminder of the richness and diversity immigrants bring to the fashion scene.

power to unite.

Top Style Trends at London Fashion Week SS25

Founder and creative director Foday Dumbuya drew inspiration from his own immigrant journey and the textures of West African and Indian influences. With Arsenal’s Declan Rice making an appearance, Labrum London’s ‘Designed by an Immigrant: Journey of Triumphs’ broke new ground, proving that fashion has the

All About That Lace Lace facepieces, embroidery, and accents gave London Fashion Week a sultry, classic edge. Black and sheer fabrics dominated, creating sophisticated yet daring looks. Big, Bold, and Beautiful

London’s penchant for playfulness continued to shine this season, with audacious silhouettes that set social media alight.

While not always accessible, these bold designs reign supreme in the digital age.

Dolled Up

London’s designers showed no hesitation in embracing doll-like aesthetics, with Lolita-inspired dresses, glossy makeup, and Victorian floral motifs adding a whimsical, nostalgic touch to the season.

London Fashion Week SS25 once again proved that boldness, creativity, and the unconventional are woven into the very fabric of the city’s fashion scene. With a legacy built on innovation and a future that welcomes diversity, London remains the place where the unexpected thrives.

40 YEARS OF LONDON FASHION WEEK

By Emily Duff

As London Fashion Week (LFW) concludes its 40th anniversary celebrations and fashion week season comes to an end, the interseason provides the perfect moment to look back on some of its most iconic moments and milestones. From a modest debut in a Kensington car park in 1984 to its position today as one of the "Big Four" fashion weeks, LFW has undeniably made its mark.

1984 - Organised by the British Fashion Council (BFC), founded just a year prior, for the London Development Agency with help from the Department for Business, Innovation, and Skills, the inaugural LFW took place during February 1984. Hosted in West London with just 15 catwalk shows in total, each collection was presented in the Commonwealth Institute's car park in Kensington. Despite its humble start, among the designers showing were many household names from Vivienne Westwood to John Galliano. Infamously, the latter, who presented his graduate show ‘Les Incroyables’, had his entire collection bought by Joan Burstein of the London fashion boutique ‘Browns’.

With a cocktail reception at Number 10 to celebrate the event, designer Katharine Hamnett caused an infamous pop culture moment by wearing an anti-nuclear slogan tee to meet the then-Prime Minister Margaret Thatcher. Sparking conversations about politics in fashion, Hamnett’s shirt read “58% Don’t Want Pershing” in reference to a European opinion poll on America's controversial Pershing II guided missile being deployed in West Germany. Hamnett went on to win the first Designer of the Year award that same year.

1988 - Princess Diana, a fashion icon in her own right, made her first appearance at a charity show for the London Designer Show held to raise funds for various causes. Her presence was a rarity and brought unprecedented media attention which highlighted the rising significance of British designers at the time

1989 - Aged just fifteen, Kate Moss made her LFW and launched a career that would define an era of British fashion. Modelling for John Galliano for her debut show, Moss wore a translucent black mesh slip dress that was emblematic of Galliano's daring, romantic style. This look was simple but quite provocative for its time. With a natural, slightly shy walk on the runway, this show marked the move away from theatricality and boldness of the ‘80 and towards the “heroin chic” style she was synonymous with in the 1990s.

1993 - An unforgettable moment; Naomi Campbell’s iconic catwalk stumble. Wearing 12 inch tall platforms for Vivienne Westwood. The blue platform shoes feature a leather mock crocodile design and blue silk ribbon laces dubbed the ‘Super Elevated Ghillie’. Although an incident that would ruin most supermodel’s careers, Campbell simply laughed it off and cemented her status as a fashion legend.

In the same year, the British Fashion Council introduced the New Gen scheme, also known as BFC NEWGEN, to support emerging fashion designers across the nation. A scheme that still runs to this day, its goals are to “ build the future of global, responsible fashion brands.” Giving rise to stars like Alexander McQueen, today, the program remains consistent with £2 million recently allocated to support emerging talent

1995 - Marking Stella McCartney's debut show, and arguably the most infamous Central Saint Martins (CSM) graduate collection, her graduation collection was modelled by friends like Naomi Campbell and Kate Moss, making it a high-profile debut. Although McCartney would later move her shows to Paris, her London debut remains an important milestone . While some view it as a fashion moment that amplified the platform of an emerging designer, others argue McCartney used her influence, wealth, and connections at the disadvantage of her peers. Quickly becoming the creative director of Chloé aged just 25 and as a hugely successful designer whose name almost eclipses her fathers, it seems she made the right move.

1999 - In one of the most unforgettable fashion moments, model Shalom Harlow was spray-painted live on stage by robotic arms during Alexander McQueen’s SS99 show, blurring the lines between fashion and performance art.

The following season during Julien Macdonald’s SS00 show, Mel B of the Spice Girls took to the runway in a sheer pink gown. As one of the UK’s most influential pop acts, Scary Spice’s appearance marked the fusion of pop culture and high fashionand helped make this show one of the era's most talked-about events.

2000 - With one notorious moment just a year prior, Hussein Chalayan’s AW00 show presented another. With a runway full of dark wood furniture, models put on the garments strewn across the chairs in a palette of soft red, pink, and greys. Seemingly typical, until model Tanya Peneva stepped into the middle of what appeared to be a wooden coffee table. As time progressed and Peneva pulled the table slowly up, it started to unveil itself as a telescope shaped dress. Aside from being a very complex and fresh design, it also provided commentary on restriction and movement. This runway show is widely considered one of the best fashion shows of all time.

Again, the subsequent season showcased music and fashion’s growing relationship. At Philip Treacy's SS01 show Grace Jones made an appearance dancing on the roof of a white limousine that was parked on the runway. The most prominent part of Jones’ look was an oversized, sculptural metallic headpiece that had a reflective, helmet-like quality. Beneath the headpiece, Jones wore a sheer black bodysuit and towering heels, bringing in the party girl elements of the decade.

2001 - McQueen's show, Voss, is one of the most talked-about moments in fashion history, not just LFW. Known for his outrageous concepts, this collection was set in a padded, mirrored box resembling a psychiatric hospital. Just as people thought the show was over, heart monitor sounds beeped across the room until the heartbeat sound flatlined and the sides of the box fell

and smashed onto the ground revealing a nude, plus-sized woman surrounded by moths was seen wearing a breathing mask with tubes attached to the body. With moths typically seen as an ugly version of a butterfly and larger women not being represented in the media, it was a way for McQueen to challenge beauty standards and notions of what the status quo should look like. It was theatrical, haunting, thoughtprovoking, and quintessentially McQueen.

2006 - Christopher Kane’s first LFW show became one of the most memorable debuts, showcasing the raw talent of young British designers. The SS07 collection featured form-fitting neon bandage dresses that became THE trendy dress of Y2K clubbing scenes - spotted on everyone from Lindsay Lohan to The Bling Ring to teenagers around the world.

Of the renowned dresses, Kane said: "It's really weird because I never meant to design club clothes. I only used neon…because it was my first collection and I wanted to go as bright as possible."

2007 - Matthew Williamson’s SS08 catwalk celebrated 10 years in the industry with a surprise appearance from Prince, who performed ‘Chelsea Rodgers’ as models strutted past him. Prince wore a sleek, tailored lavender suit, a signature colour often associated with the ‘Purple Rain’ musician. Williamson told Grazia in 2016 that Prince had approached him for the collaboration “as his girlfriend at the time, Chelsea Rodgers, was a fan.”

2009 - Despite being a classically British brand with a long history, Christopher Bailey brought Burberry back to London Fashion Week in 2009 after years of showing in Milan. This marked a pivotal moment for British fashion, as Burberry’s return added significant prestige.

This year was also the first global fashion week to embrace digital platforms by live-streaming shows to reach a broader audience worldwide. Burberry led the way with its then-revolutionary digital fashion experiment of live-stream shopping for the See Now Buy Now (SNBN) business model movement.

2010 - Naomi Campbell's ‘Fashion For Relief Haiti’ show was nothing short of starstudded. Dressed in Alexander McQueen, Campbell, Kate Moss and Annabelle Neilson paid tribute to the late designer. The trio opened the show at Somerset House in February 2010 wearing blue mini-dresses from his last collection, Spring/Summer 2010. The event raised over £1 million with all of the clothing being auctioned online to raise money for the White Ribbon Alliance's work with the survivors of the Haitian earthquake.

2013 - The first notable appearance of a plus-size model at London Fashion Week occurred in February 2013. This event coincided with the debut of the British

Plus-Size Fashion Weekend, an alternative to the main event, which aimed to highlight the lack of body diversity on mainstream runways.

Jada Sezer, a prominent size 16-18 model, was the face of the season, symbolising a shift towards more inclusivity for curvier women in fashion. While plus-size models had started gaining visibility elsewhere, this was a significant milestone for London Fashion Week, raising awareness of the need for broader body representation in the fashion industry that has continued to increase across the last decade.

2014 - For his AW13 collection, JW Anderson took traditionally masculine silhouettes and slightly modified the shapes to force the audience to question what exactly constitutes menswear. This was done by adding ruffles to the end of boots and shorts, shortening hem lines, and adding pleats to push the boundaries of what can be considered menswear. Known for his pioneering work in gender-neutral fashion, his work has helped cement LFW as a platform for innovative, forward-thinking fashion.

2015 - Molly Goddard's first solo presentation at London Fashion Week came in 2015, where she quickly gained attention for her playful, voluminous tulle dresses. Her designs were an immediate hit, propelling her to the forefront of the British fashion scene - soon worn by Villanelle, the Killing Eve assassin played by Jodie Comer. Donning a huge pink scene-stealing smock dress in Paris, the TV moment proved that, regardless of failing her MA at CSM, Goddard was about to become an iconic name in fashion.

2017 - At Bobby Abley's show in June, Dipsy, one of the four fictional characters from the children's show Teletubbies, made his fashion week debut. The bright green small screen persona wasn’t as out of place as it may seem, as the collection drew on-thenose inspiration from the TV series by presenting hairstyles reminiscent of their bright colour shapes and depictions of them across both the garments and accessories.

2018 - A landmark event, Queen Elizabeth II made her first appearance - sat beside Anna Wintour on the front row, of course. Attending Richard Quinn’s AW18 show, she presented him with the inaugural Queen Elizabeth II Award for British Design. Aside from his groundbreaking designs, Quinn ultimately took home the accolade for his open-access print studio in Peckham which offers affordable services and educational print and textile workshops.

The year also marked Victoria Beckham’s first official London Fashion Week show . Although Beckham launched her label in 2008, she originally showcased her collections at New York Fashion Week. Celebrating her brand's 10th anniversary, marrying the American and British backgrounds, the collection departed from her usual monochrome colour scheme and

structured designs with garments including a sky blue satin camisole paired with mustard toned slouchy trousers inspired by a painting from the New York-based British artist Nicola Tyson.

It was an extremely busy year, as Christopher Bailey’s farewell show for Burberry also made waves in fashion history. Closed by Cara Delevingne, she wore a statementmaking rainbow fur coat, representing a bold stand for LGBTQ+ community. Not only did it visually champion queer rights, but TheRainbowCheck collection also donated to three LGBT charities including The Albert Kennedy Trust, The Trevor Project, and the International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA), PinkNews reported. In a statement from the show notes, Bailey said, "My final collection here at Burberry is dedicated to - and in support ofsome of the best and brightest organisations supporting LGBTQ+ youth around the world. There has never been a more important time to say that in our diversity lies our strength and our creativity.”

2020 - Covid turned fashion week on its head, but London overcame the inconvenience by turning to a fully digital format - the first city to do so. Supported by JD, the first digital London Fashion Week featured videos on their website. An unusual pairing, sportswear meets high fashion, it ultimately increased exposure for the brands involved and helped improve recognition among JD customers. The new event was also gender-neutral, meaning that menswear, womenswear and genderless shows will be merged together.

2024 - LFW has grown tremendously in both scale and social awareness.

Animal rights campaigners can rejoice. As of February 2024, fur was officially banned from LFW. The British Fashion Council (BFC) announced the ban in December 2023, and it became part of the application process for brands.

LFW is also now considered one of the most inclusive fashion weeks, praised for its diversity in design and casting spearheaded by designers like Karoline Vitto and Sinéad O'Dwyer.

Increasing more than 16x its original size, SS25 featured more than 250 designers. The event now spans five days and has expanded to accommodate both emerging designers and established names from LABRUM and Sinead Gorey to Vivienne Westwood and Erdem.

The Backstage Buzz at The W Fashion Week 2024 Runway Show

By Sahira Dharamshi

A collective commotion of creativity backstage as stylists, makeup artists and models prep to walk the runway at the W fashion show.

For many, along with myself, it’s our first time to be amidst the London Fashion Week (LFW) creative magic, not as spectators but in the thick of it all. Making this occasion even more special is the fact LFW is celebrating their 40th annual year.

Nerves, excitement and all the jittery feelings in between is what helps make the energy so special. Excited and eager to showcase our creative work, it’s hard to know what to take in first during fashion week. For me, it was the opportunity to dive straight into it talking to models, stylists, and makeup

artists backstage as everyone is gearing up for the runway.

Initially tentative and slightly intimidated to step in the way of such focus and preparation but after one quick interview I was able to get the ball rolling eager to hear more about how the various creatives keep calm amidst the backstage storm.

Speaking to one of the models she described feeling “calm but also nervous” revealing how “everyone’s energy’s up and the good vibes” all around were helping to settle the first show nerves.

Next, I got to interview a pair of hair and makeup artists and listened as they described how the pre-show prep can be. “I think before coming here you’re a bit overwhelmed…but, when you get here the

teachers are very helpful and they’re very hands on in work and they are supporting you. So, it’s really fun and everyone is having a good time and it’s really exciting trying new styles.” This was a pattern emerging and one I could relate to. Everyone was finding their stress reducing speaking to others, collaborating with each other, and realizing everyone was here to have fun, be present and make the most of the opportunity.

Nevertheless, as someone who can at times get overwhelmed with nerves, I was keen to know if nerves and stress ever get to the models and stylists and if so, how to cope with them. One of the makeup artist’s aura had calm written all over it, so she was the first person I asked, “I think I just keep to myself and talk to my friends, hype each other up and try not to stress too much about it.” Another make-up artist described how

“don’t think about timing, don’t listen to the ten-minute warning, just do what you need to do.” Keeping your head down and zoned in on the work to be done ultimately pushes those nervous thoughts out the way. Another artist chimed in describing how “all the models are really understanding” which also helps keep the process smooth and fun.

I was gaining a sense that comradery and dedication to the craft helped many remain in the creative zone. The concentration was evident and being able to witness the laser focus was nothing short of magical as I started asking about any specific creative skills the artists were keen to display. However, the first stylist I spoke to described her current process as “seeing where the creativity takes us”. During the conversation I was able to gain further insight into some

of the styles to be expected on the runway. Apparently, many “slick back styles” were being created thus, stylists were focusing on how they can place their own spin on them. The stylists I was speaking with outlined how their model was going to be sporting a “very clean and sharp” look as a result their focus was on highlighting it whilst adding some “dramatic edges to give it a little something other than a basic slick back.” All the information was just adding to the building excitement for the runway shows.

Next, I got to talk with a seasoned stylist who was mid prep for her second London Fashion Week. She described the energy backstage as “quite intense at first but then you focus on what you’re creating being shown and then you feel good about yourself.” It was comforting to hear, regardless of experience,

feeling an initial overwhelm was normal to begin with but it’s quickly subdued as you get wrapped up in the backstage buzz.

It was also special to witness and be present in the room of individuals seeing their dreams unfold. One of the stylists articulated how “it’s really nice being backstage because I’ve always dreamt about being here and I love being a hair and makeup artist and collaborating.”

I shared in her pinch me moment as the realization also hit, this time last year I was reporting on the various fashion week rundowns, remotely, but this time I get to be here to witness it all firsthand. With that, the first set of LFW interviews, article, and show… all completed. Here’s to many more!

Here's What Happened at The W Fashion Week 2024

By Emma Trimboli

This year marks the 40th anniversary of London Fashion Week, a historic milestone celebrating London as a leading cultural capital and platforming the bustling creative community of the city. The W joined the bash on Sunday 15th September with its annual Fashion Week.

Oftentimes fashion events tend to exclude up-and-coming designers in favour of well-known megabrands. The same thing happens here in London, where, despite the city’s cosmopolitan reputation, the fashion and beauty scenes tend to lack diversity. By working together with retailers, community organisations, and industry leaders, The W Fashion Week aims to close this disparity and act as a catalyst for change.

As The W’s Editor-in-Chief, Phadria Antoinette Prendergast works tirelessly to platform national and international companies to get recognised and highlight under-represented and underprivileged talent. The W Fashion Week is centred around the dedication to elevating the visibility of marginalised voices that are reinventing creativity and style. This year, a cohort of 28 designers—ten more than 2023—from six different countries hit The W’s runway at MercedesBenz World to amaze the public with their innovation and craftsmanship.

This year again The W Fashion Week boasted a star-studded group of attendees. From Prendergast herself—who was wearing Diesel and Prada—to TV personalities like Jasmine Johnson and Love Islandwinner Josh Oyinsan, influencers like Balia Adare and Anisa Farah, entrepreneurs like Diamante Dawn Laiva and Samantha Harding, athletes like Wyse and Ollie Hassell-Collins, and models like Josh Legrove and Mataya Sweeting, over 500 attendees graced London’s Mercedes-Benz World. Thanks to the attendees who wowed us with their front-row-ready outfits, the show began before the runway even started!

2024 marks the biggest year yet for The W Fashion Week, with almost thirty designers and brands from all over the world showcasing their collections for a grand total of 193 looks. Liam Brandon Murray, DETARON Couture, Prudence Young, Zhania Studio, MOUF, Iman Grine, Blu Reign, Confidence by Grace, Shauna Courtney, DEFIED + Zoe Hoop Jewelry, Upsycle, Soixantethree, Gangsterus, Travel Infinite, MURMAID, HAUL, Bonifique,

Bav Tailor, Rainbow Dropz, Voglia Swim, Matthew Joseph, Anko + Karina Immanuel, and ZastaStudio + ITELE are all the talented designers who presented their works at The W Fashion Week 2024.

With such a large number of brands on display, The W Fashion Show 2024 had something from everyone. Brands like Bonifique and Voglia Swimwear showed sportswear and athleisure, while Prudence Young, Zhania Studio, ZastaStudio turned heads with their avant-garde and

experimental designs. Bav Tailor’s collection was inspired by holistic practices, but they weren't the only ones tapping into their heritage: Iman Grine blended modern trends with traditional elements of Moroccan culture. Matthew Joseph reflected on societal pressures through his collection No Space to Breathe while brands like Everyday Fit, MOUF, Blu Reign, Detaron Couture, Travel Infinite, Soixantethree, MURMAID, HAUL, and Gangsterus stretched the boundaries of street style and innovation. Both Anko and DEFIED showed their debut collections, the former making a case for modern minimalism and the latter tapping into 1980s nostalgia, while Shauna Courtney and Confidence by Grace showed the perfect capsule wardrobe for the modern woman. Rainbow Dropz and Upsycle brought us back to the 2020 trends of bold crochet creations and upcycled denim. Footwear was provided by ITELE, jewellery by Zoe Hoop Jewelry, and accessories by Karina Immanuel.

The W Fashion Week’s runway reflected many of the current trends we’ve been seeing during Fashion Month so far, in particular when it comes to colours and textures. Muted earthy shades and jewel tones were predominant throughout the almost 200 looks from couture to street wear: muddy greens and browns, mustard and lemon yellows, desaturated blues and pinks spanned designers and collections. Texture play was another standout feature of many designers’ works: tactile pieces in fuzzy, rugged, distressed, and scaly materials added a sensory feel to the runway. The overarching theme was a desire to incorporate an earthy and natural feel into the garments, using colour and texture to draw back to the beauty of nature.

Behind the glitz and glam of the runway show, plenty of hard-working assistants, stylists, make-up artists, and stewards, as well as The W staff, did their best to ensure another successful The W Fashion Week. Until next year!

MILAN FASHION WEEK’S CHAOS AND REVELRY:

Fringe, Feathers, and Madonna

Words Miranda Heinrich

Tasseled, tactile, shimmering.

Italian brands Bottega Veneta, Prada, Gucci, Diesel and many other household names carried a balanced dose of experimentation to SS25, departing from their more casual wearable styles that debuted earlier this year at Milan Fashion Week (MFW).

Not known for being particularly avantgarde, the runways in Milan colored their typically traditional, well-tailored glam with a touch of chaotic creativity, flaunting clashing prints, dramatic feathered looks, crinkled fabrics, sheer shift dresses, and even a hint of tech. Visually dazzling, the throwback feel of the looks at MFW seem to mark a departure from the “quiet luxury” trend that was popular in recent years.

While in a group preview, Donatella Versace noted to the press, “I feel it’s fashion’s responsibility to do a little bit to bring people’s spirits up” with her Spring/Summer ’25 collection. Referencing her own designs from the 90s, the gold reflective dress lighting the runway this year was made with 3D printing technology and nods to the iconic metallic mesh dresses from Versace SS’97. Color, joy and nostalgia seem to be recurring themes in not only the Versace show but in all of MFW.

PARIS FASHION WEEK SPRING/ SUMMER 2025 RECAP

Words Esha Lalwani

From sport to style, Paris is back in the spotlight.

Not long after the 2024 Olympics, our eyes are drawn back as the city brings fashion month to close with the ever so dazzling and highly anticipated Paris Fashion Week. It’s been a season of elegance, edge, and evolution. From dramatic silhouettes to playful stylings, here are some key takeaways and moments from PFW SS25.

NOSTALGIA MEETS NOVELTY

Each year, brands explore the balance of upholding their rich heritage while simultaneously embracing modern innovation, and this year is no exception. With brands like Dior revisiting and reviving archives, designers reimagined classic aesthetics while pushing the boundaries of contemporary fashion, converging nostalgia and novelty.

SURREALISM AND ARTISTIC FLAIR

Surrealism made a notable impact this season, especially in Balmain’s collection, where bold visual elements and striking silhouettes challenged conventional beauty standards. Designers incorporated dramatic patterns and unexpected materials, creating wearable works of art. Many designers brought their creative A-game to the stage with brands like Dior featuring archer SAGG Napoli firing arrows down the catwalk and Louboutin ditching the runway entirely and taking to the water, filling historic swimming baths with 15 French Olympic swimmers to perform a synchronized routine. This theme of artistry seen throughout the season added a layer of intrigue to the runway, captivating audiences with its imaginative flair and resonating with a generation eager to break away from conventional styles

DEBUTS AND RETURNS

Though there were a few absentees this season, PFW SS25 was alive with long-awaited firsts and comebacks that captivated audiences. This week marks the first Dries Van

Noten’s show without Dries himself, as he took his final bow after his men’s show in June, as well as the first CHANEL show after the exit of Virginie Viard, Karl Lagerfeld’s handpicked successor; both brands showcasing collections designed by the in-house teams. And, Gabriela Hearst, after three years away, made her return to PFW, following her time as creative director at Chloé. Also returning was Bella Hadid, making her runway comeback at the Saint Laurent show after a two year hiatus.

In another noteworthy moment, Ganni opted to showcase its latest collection at Paris Fashion Week instead of its traditional slot at Copenhagen Fashion Week, highlighting a significant shift for the Scandinavian brand as it positions itself at the forefront of contemporary style and global markets.

And finally, if you haven’t already heard, this season marks Alessandro Michele’s official runway debut as the creative director of Valentino. Following his departure from Gucci in November 2022 and his surprise unveiling of Valentino’s pre-Spring 2025 collection, 'Avant les Débuts,' back in June, the Valentino SS25 show quickly became the most eagerly awaited show this season.

WHAT LIES AHEAD?

As this season comes to a close, Paris has once again solidified its role as the grand finale of global fashion. The SS25 collections left audiences buzzing with excitement and curiosity about upcoming trends.

So, what lies ahead? With designers pushing creative boundaries and embracing artistic expression, the echoes of tradition remain just as important, however, we can expect a continued exploration of personal identity and unique storytelling. Whether through nostalgic revivals or cutting-edge designs, stay tuned— because if this season is any indication, fashion's next act will be even more daring.

Fashion Week is Finally Realising Style; and the Data Proves it

By Emily Duff

At London Fashion Week this season, Spring/Summer 2025, comfort reigned across both runway models and attendees' street style. Heels have been replaced with funky flats, the clean girl look is no more as we embrace maximalist accessories, and jackets are a must-have as the sun starts to disappear earlier and earlier.

Although practical adjustments, this doesn’t mean the fashion wasn’t still fun. Instead, we saw wearable clothing paired with more statement items like gaudy handbags covered in one too many charms, lots of layers, chunky scarf sunglasses combos, and colourful ankle-length socks adding a pop while reducing the likelihood of blisters.

Across shows, small pumps were standout choices, signalling a shift toward more wearable footwear. Notable brands like Tove and JW Anderson contributed to this trend, presenting collections that balanced ease and elegance. Tove, for example, paired draped silk dresses with pointed mules and leather sandals, emphasising comfort and fluidity while retaining sophistication. This collection actually marked Tove’s first step into footwear, using them to complement their relaxed sophisticated ready-to-wear garments.

Designers, Camille Perry and Holly Wright, discussed prioritising wearability in their work. "It was about building out the Tove woman’s world," said Perry. "What does she need? What are we not offering her?"

As for JW Anderson, they presented ballooned trousers tucked into gimmicky toy boots and mini dresses matched with ankle boots. In muddy black colours, the footwear was flat and practical but stretched and expanded in true playful JW Anderson style.

This runway comfort also spilled onto the streets, where flats became a symbol of both practicality and personal expression. Styles like ballet flats that matched hair bows, loafers the same shade of brown as their wearers oversized totes, and last season’s Simone Rocha Crocs collaboration were seen frequently on the streets, embracing both comfort and statement-making practicality.

After hours spent covering show after show, my nightly doom-scrolling led me to a street interview with Maddy Reid, deputy editor of Bricks Magazine, which echoed exactly what I thought: heels are unnecessary. In fact, flats are not only a necessity when

you’re running around the big smoke while still trying to be glamorous, but can actually be more fun to add some personality to your look. In London, where practicality meets creativity, flats became a canvas for personal expression on the streets via chunky eyecatching platforms and Jibbitz charms.

This fusion of comfort with high-fashion flair was exemplified by the prevalence of loafers and kitten heels, which were spotted throughout the event as fashionable yet functional options - a favourite Instagram profile of mine, @databutmakeitfashion,

confirmed this a few weeks prior. Ran by Madé Lapuerta, an engineer who combines technology and high-fashion by building data analytics software to detect trends, the account spotlighted that mini uggs had “increased 8.7% in popularity” on August 31st and that there was a 31% spike in Gucci loafers on September 20th, confirming flats are firmly taking hold.

It doesn’t stop there either. Ballet flats were everywhere! A quick look at TikTok confirmed this with throwback pictures of Amy Winehouse in her satin £17 pair from dancewear brand Freed of London. As TikTok and Instagram continue to drive micro-trends, ballet flats have seen a 23% rise in popularity, while baggy jeans, another emblem of comfort, increased 7% in just a week, according to computer science graduate Madé Lapuerta.

Clothing with useful pockets also dominated. Notably, trousers replaced short skirts - no longer were we forcing ourselves to brace the breeze but, again, this didn’t stop the fun. I noticed jeans covered in elaborate hand-painted art, pants and skirt combos elevated through structure and high-quality fabrics, and Wrangler blue jean lady printed Wanderer Flare Jeans. Maxi dresses with subtle pockets were everywhere, too, showing structure and allowing for playful patterns

Even embellishments and statement pieces like bold jackets and sequined skirts were balanced by relaxed, comfortable elements. An example of this I loved was content creator Fran Perks (@francescaperks) who wore an autumnal brown chequered blazer with its lapels adorned with enamel badges from a pint of Guinness to a classic red bus. This brought a whimsical yet tailored element to her autumn ensemble, grounding her look with dark blue, quarter-length socks and a matching grandpa-style beret. And I can only imagine our socks will get higher as the weather gets colder, Lapuerta’s software did say knee high socks have increased 33% in popularity…

These trends reflect the growing demand for fashion that is not only visually striking but also wearable in everyday life. As the demand for comfort continues to rise, SS25 may mark a pivotal moment in fashion history - one where style and practicality walk hand in hand. With flats and functional pieces dominating both the runway and the streets, the future of fashion looks wearable, without sacrificing creativity.

Realising Comfort Doesn’t Kill

Haute Health: High-End Sports Fashion Pieces

By Bevery Pokuah

Keep fit… but make it fashion — with the help of The W of course.

1. Louis Vuitton 2KG Dumbbells, £1,880 Where to shop: Louis Vuitton

2. Saint Laurent Wilson Star Tennis Racket, £555 Where to shop: Saint Laurent

3. Prada Logo-print Yoga Mat and Bag, £1560 Where to shop: FARFETCH

4. Miu Miu Logo-print Leather Boxing Gloves Set, £1200 Where to shop: FARFETCH

5. Prada Stainless Steel Bottle, £130 Where to shop: MYTHERESA

6. Saint Laurent Jumping Rope, £260 Where to shop: Saint Laurent

LORENA CORDERO:

A Fusion of Art, Emotion, and Fashion

Lorena Cordero, born in 1971 in Quito, Ecuador, is a celebrated fine art photographer and fashion designer known for her unique integration of deep emotional insight and creative expression. Cordero’s journey is one of artistic exploration deeply intertwined with personal experiences of grief, selfreflection, and resilience. Moving to Paris at the age of 10, she grew up surrounded by the influence of cinema, art, and fashion, yet her path was marked by tragedy following the sudden death of her father. This profound loss sparked a lifelong inquiry into human emotion and the intricacies of life, which would become the foundation of both her artistic and fashion endeavors.

EARLY INFLUENCES AND ARTISTIC JOURNEY

Lorena’s artistic inclinations were nurtured during her time in Paris, where the vibrant art scene, rich history of fashion, and cultural milieu left an indelible mark on her psyche. Her fascination with the duality of human emotions began to take shape, forming the core theme of her artistic pursuits. She later honed her skills at the prestigious Parsons School of Design in New York and Paris, focusing on photography. However, health challenges brought her back to Ecuador before she could complete her formal education. This return home, rather than stifling her growth, allowed her

from my emotions. When I design, I think of the human mind — complex, layered, and textured,” Lorena explains. Her designs are a manifestation of this concept, featuring intricate layering, diverse textures, and bold, unconventional structures that invite wearers to experience their own emotional depth. Just as she captures the soul in her portraits, she seeks to reveal the multifaceted nature of the human psyche through her clothing.

to evolve as a self-taught artist, driven by introspection and an unrelenting passion for understanding the human condition.

Her photographic work delves into the contrasts of human emotions, particularly focusing on the polarity between light and dark, joy and grief, strength and vulnerability. Her body of work includes group and solo exhibitions, most notably her series HER MAJESTY THE QUEEN and AURA, which explore feminine power and mystique. Her fine art books, LABYRINTH INSIDE THE MIRROR (2012) and THE WOMAN I LIVE IN, showcase her ability to translate complex emotional landscapes into visual narratives. Cordero’s mastery in this realm has earned her international acclaim, with her works displayed in prestigious exhibitions and earning accolades in photographic contests.

THE TRANSITION TO FASHION

After years of profound exploration in fine art photography, Lorena Cordero made the transition to fashion in 2020, launching her eponymous clothing brand. This new venture was not a departure from her artistic roots, but rather an extension of her creative vision. Cordero’s philosophy of fashion is deeply personal, with each piece acting as a reflection of the intricate layers of human emotion, much like her photography.

“In both photography and fashion, I work

THE BRAND: LORENA CORDERO

The Lorena Cordero brand is much more than a clothing line; it is a platform for personal exploration and self-discovery. Launched during the pandemic in 2020, the brand arrived at a time when the world was grappling with uncertainty and seeking new ways to express individuality. Cordero’s vision of fashion as a means of emotional connection resonated deeply. Her designs challenge the status quo, encouraging people to explore themselves and the world around them with curiosity and courage.

The central tenet of her fashion philosophy is rooted in duality — much like her photographic work. Her collections feature garments that blend contrasting elements: fluidity and structure, softness and boldness, simplicity and complexity. Layering plays a significant role, symbolizing the multifaceted nature of human experience. Each piece is designed with the intent to reflect the wearer’s inner world, allowing them to express their emotions outwardly through their clothing.

Cordero sees fashion as a form of communication, a way to connect with others and with oneself. Her brand invites wearers to embrace their uniqueness, to see their clothing as an extension of their inner selves, and to use fashion as a tool for

introspection.

ART MEETS FASHION: A UNIQUE VISION

One of the most striking aspects of Lorena Cordero’s approach to fashion is how seamlessly she integrates her artistic background into her designs. Drawing from her years of experience as a photographer, Cordero brings an intimate, almost poetic perspective to fashion design. Her collections are marked by bold artistic statements, with each garment serving as a canvas for self-expression.

Her approach to fashion is often described as avant-garde, with designs that defy conventional trends and embrace a more conceptual, artistic vision. In many ways, Cordero’s clothing is wearable art, with each piece offering the wearer an opportunity to participate in a creative dialogue. Her pieces are not merely clothing but living canvases, as she puts it, meant to inspire self-reflection and personal growth.

Cordero’s use of unconventional silhouettes, rich textures, and intricate details sets her apart in the fashion world. Her garments are often layered, creating a sense of depth and complexity that mirrors the emotional intricacies she explores in her photography. This layering also symbolizes the many layers of human experience, with each layer representing a different facet of the wearer’s personality or emotional state.

THE FUTURE OF LORENA CORDERO

With a strong foundation in both fine art and fashion, Lorena Cordero is poised to continue her exploration of the intersection between emotion, art, and fashion. Her brand, while still in its early stages, has already made a mark as a daring, emotionally driven label that challenges conventional ideas of beauty and fashion. As she continues to grow and evolve, her work

will likely remain a reflection of her deep understanding of human emotion and her desire to inspire self-exploration through art and design.

Lorena Cordero’s journey from fine art photography to fashion design is a testament to the power of creativity and self-expression. Her ability to channel her

personal experiences into her work has resulted in a brand that not only speaks to the fashion world but also connects deeply with the human experience. With each new collection, Cordero continues to push the boundaries of fashion, using her designs to inspire others to explore the complexities of their own emotions and to express themselves boldly and authentically.

The Human Element: How Fashion Week Designers Use Personal Narratives to Connect with Audiences

Words C.I. Atumah

We all have personal attachment to clothes, whether because of the period we wore them, the person who gifted it to us or just nostalgia for the person we were when we first got the piece of clothing. But have you ever wondered if, maybe, these clothes had a story behind them before they became yours?

If there's one thing we saw on the Spring/ Summer runway this year, it's that designers are going beyond fabrics to show us the emotions and stories behind their creative processes. Fashion shows are no longer just about the clothes; they are about the messages, emotions and personal narratives behind the clothes. They are also a medium to connect with deeper meanings—cultural commentary, emotional journeys and personal reflections.

Take Tolu Coker’s Spring/Summer 2025 show as an example. Coker brought her personal narrative to life in a way that felt nostalgic yet entirely new. Her collection, Olapeju, was

named after her mother which translates from the Yoruba phrase “where wealth gathers,” she tells Dazed. She also said in the show notes that “Clothes are never a commodity by themselves, they belong to an environment, expression and celebration of culture, a documentation of the influence of the past, today in the present.”

It was presented on a runway which, instead of the standard seating, was transformed with standout mid-century furniture and décor, creating a space that felt like a curated art installation. The whole scene with teak sofas, rich mustard cushions, a fully set dining table overflowing with colourful tropical fruits, and bookshelves adorned with hand-carved ebony sculptures made the audience feel at home. She wanted the audience to be transported into a place, space and time and feel the connections beyond that.

From the bold colours to the stunning fabric manipulation, Coker shattered the myth of “old-fashioned” and showed us that

fashion is what you make it. Inspired by her British-Nigerian childhood and her parents' youth in the 1970s, Coker transformed the runway into an immersive experience, designed like her childhood living room with retro patterned wallpaper, stirring a sense of longing for a beautiful time past. Through her storytelling, Coker illustrated that fashion is more than clothing—it’s about identity, emotion and getting in touch with our roots.

The clothes tied Coker's artistry and vision together, and complemented the stage. The audience were immediately catapulted to an era of sleek tailoring with sharply cinched waists, combined with 70s-inspired A-line silhouettes and bold, exaggerated collars, capturing the essence of Yoruba sartorial traditions and draping. Some of the design patterns were similar with the wallpaper background and were accessorized with brightly coloured bags and signature wigs reminiscent of the golden age. From the stage down to the music (and dancing!) Coker represented Yoruba culture infused with

Fashion Week has increasingly become a platform for designers to tell their personal stories, blending elements of resilience, success and style. These personal ‘backstories’ humanize the collections, allowing designers to connect with both industry insiders and everyday fashion lovers.

Thierry Mugler came with sharp spectacle, inspired by Mugler’s expansive archive and reimagined into a more classic and sensual collection. The show, which balanced art with edge—evident in the angular hairstyles and dramatic cuts—gave a dark interpretation of the floral theme Casey Cadwallader was pursuing. A variety of styles were displayed, from a plastic trench coat to webbed dresses and stylish corsets, to black jackets with cinched waists à la Thierry’s old looks. This poetic interpretation of the floral world reminds us that beauty can be both delicate and dangerous. Mugler’s apocalyptic collection balanced fragility and power, offering a bold reimagining of nature’s duality, and pushing the boundaries of beauty and edge.

The same daring spirit could be found in Schiaparelli, whose collection this year stole the show with stunning corsets, braided ties, denim innovations, and sensational sequin mini dresses that looked like floral motherboards. Master of blending chic with “wow”, Daniel Roseberry focused on timelessness instead of the usual extravagance. It is said that you can tell when a designer really loves women, because this collection, according to him, was not just for his clients, but for their daughters and granddaughters, hence the name Future Vintage. Merging everyday looks like a corset and a pair of jeans into a single piece of waist-snatching, femme fatale look, Roseberry set the tone for what would truly be one of the best shows of the season. The bags with human features—eyes, nose, mouth— themselves made for eye-catching accessories on the runway.

Schiaparelli's storytelling did not just stop at the clothes. The audience, adorned in Schiaparelli pieces themselves, became part of the narrative, making the event feel more like a surreal art installation than a runway show. It was a powerful reminder that the boundaries between designer, audience and fashion are becoming increasingly blurred, with storytelling running through every stitch and seam.

Paola Carzana, named by British Vogue as a pioneer in sustainability, is another designer who is reshaping the way we think about fashion. Held in his garden, this intimate offthe-grid affair, the show started with some orange wine and chat, until the first model made an appearance. Wearing a cropped white shirt and frayed trousers, the model slowly danced his way to the pond and like the mythical Narcissus, considered his own reflection for sometime and looked away. Carzana explained the significance of this

in his note: “The opening model does not fall in love with his reflection or himself, he reverses, washes away his reflection and turns away, and lights the path for others to follow in his way.” He concludes saying: “I think that if we all worked together to understand what it is that hurts us, what it is that causes us pain, then again, we could learn, we could move forward, we can return from the pond of our reflection.” The designs, characterized by their earthiness, reflected the collection's deeper message of introspection and reflection. The natural tones and organic textures symbolized a rejection of superficial vanity, encouraging a grounded connection to one's true self and a responsibility to light the path for others, as Carzana’s re-imagined Narcissus does.

Vetements approach to Spring 2025 was definitely an interesting one. The show titled Time To Clean Up The Mess was not only walked by famous stars, but was a fashion statement, imagining a world where consumers adopted “a DIY mindset, creating unique, conceptual pieces from what remains” as Guran Gvasalia puts it. This makes a lot of sense given the DHL’s signature red-yellow tape dress worn by Gigi Hadid, a neon tee with Monster Energy’s startling logo, and tags intentionally left poking out from mini dresses, a subtle jab at consumerism.

We all love a good love story, or at least a dress to fall in love with and Blumarine SS25 delivered with a romantic affair. The collection could be described as boho-aquatic, ethereal, sun-kissed and beachy, balanced with lacey leather pants that contrasted and complemented the voluminous asymmetrical blouses.

Blumarine tells a story of femininity and modern structure.

One show that made a lasting impression was Saint Laurent. As Catherine Deneuve once said, “Saint Laurent designs for women with a double life. His clothes for daywear help women enter a world full of strangers without arousing unwelcome attention, thanks to their somehow masculine quality. However, for the evening, when she may choose her company, he makes her seductive.” This duality was fully on display at this year’s Saint Laurent show, where tailored suits and elegantly structured dresses came together to tell a story of women who are both powerful and alluring, steering their worlds with grace and strength.

Fashion storytelling allows designers to connect with their audiences in a more intimate way, breaking down the barriers between art and wearer. When fashion transcends mere clothing to become a form of cultural commentary and personal reflection, it invites audiences to become part of the story. The conversation didn’t stop at the end of the runway; it continued online, where fashion lovers dissected the deeper messages embedded in the collections. Social media was abuzz this year with reactions to the most memorable collections—fans gushed over Schiaparelli’s daring corsetry and Tolu Coker’s vibrant, nostalgic designs.

In the end, storytelling transcends the traditional pages of a book, and fashion storytelling brings intimacy and meaning to the runway, and ultimately, how we interact with the designer and the dress.

BIG HORN Eyewear:

Crafting Style and Innovation in Every Pair

BIG HORN Eyewear is a renowned brand celebrated for its exceptional craftsmanship, stylish designs, and unwavering commitment to highquality eyewear. With a reputation for attention to detail and innovative designs, BIG HORN offers a diverse range of fashionable eyewear options that cater to various tastes and preferences.

Kevin Ching, the designer and owner of BIG HORN Eyewear, has revolutionized the concept of eyewear as a daily accessory. His designs have redefined the role of eyewear, equating its importance with that of apparel. Ching's award-winning designs have captured the admiration of media, magazines, celebrities, artists, stylists, fashionistas, and bloggers alike.

The brand's slogan, "Designed for People, Designed for you," encapsulates its mission and vision. This customer-centric approach emphasizes that BIG HORN's designs are tailored to meet individual desires and preferences, aiming to bring joy and positivity into the lives of its customers.

One of the distinguishing features of BIG HORN Eyewear is its ability to seamlessly blend style with functionality. Each pair of eyeglasses or sunglasses undergoes a meticulous design and manufacturing process, ensuring they not only look fashionable but also provide optimal comfort, durability, and eye protection.

BIG HORN Eyewear offers a wide array of options, from classic and timeless designs to bold and contemporary styles. Whether seeking a sophisticated and elegant frame or a trendy and avant-garde design, BIG HORN strives to offer something for everyone.

The brand prioritizes the use of premium materials, ensuring longevity and performance. BIG HORN Eyewear utilizes high-quality lenses that provide excellent optical clarity and UV protection. In 2023, the brand collaborated with Carl Zeiss to incorporate bio-based lenses into their collections. Additionally, their frames are crafted from durable materials such as acetate, bio-degradable acetate, stainless steel, and titanium.

Since 2018, BIG HORN Eyewear has been committed to sustainability and ethical practices. The brand emphasizes responsible manufacturing processes, including the use of eco-friendly materials and packaging. This includes bio-degradable acetate, biobased nose pads, and lenses from Carl Zeiss, ensuring the reduction of plastics while maintaining high quality and durability.

BIG HORN Eyewear's offerings are divided into four distinct collections, each catering to different segments and styles:

FASHION CREATIVE COLLECTION

This limited edition line is characterized by

its uniqueness and exclusivity. With only five pieces available per design, these eyewear pieces are inspired by art and contemporary fashion, making them highly coveted by those with a discerning eye.

EXTRAVAGANZA COLLECTION

Infused with bold creativity and street style influences, the Extravaganza Collection elevates and enhances one's fashion taste. These designs make a powerful statement of individuality.

PREMIUM COLLECTION

Striking a balance between extravagance and sophistication, the Premium Collection exudes elegance and unique style. It seamlessly integrates street style with refined aesthetics, making it a favorite among fashion enthusiasts worldwide.

BIG HORN PLUS COLLECTION

Known for its youthful and minimalist style,

the BIG HORN Plus Collection embodies a fresh, neutral, and futuristic vibe. These designs are charming and elegant, ensuring optimal comfort without compromising on style.

BIG HORN Eyewear has firmly established itself as a reputable and sought-after brand in the eyewear industry. By combining style, quality, and functionality, BIG HORN delivers eyewear that meets the diverse needs of fashion-conscious individuals. Kevin Ching's emphasis on innovation and perfection in production ensures that BIG HORN continues to bring both high fashion and high quality to the masses. With unisex styles designed for those in the fashion loop, BIG HORN Eyewear allows individuals to express their personality and style through mix and match, making them smart and stylish at all times.

Rest: The New Prescription

Words Ebun Lufadeju

To rest or not to rest? The 21st century has seen the birth of many entrepreneurs. It is reported that 582 million people in the world are entrepreneurs. Success can be linked to the number of hours worked and working long hours can lead to burnout. Why is rest important and how is it linked to health?

Pharmacist Ebun Lufadeju explains why.

We live in a time where it seems that to achieve more, we can never stop working. Is being busy and successful the same thing? Many resources say that those who are entrepreneurs or aspiring to be, need to wake up at 4-5am. To add to that, many budding entrepreneurs even stay up late or all night, to work on personal projects whilst simultaneously being employed during the day. We can all probably count times that we have spent the whole day working, until the point we’re stressed or maybe even exhausted. The life of an entrepreneur can seem like a rollercoaster. Whilst it is important to work hard, the body needs time to recover and recuperate.

WHAT IS REST?

standard. Bill Gates, co-founder of Microsoft Corporation has once said that he needs at least seven hours of sleep to stay sharp, creative and upbeat.

CAN LACK OF REST MAKE YOU SICK?

Overworking can lead to emotional distress, followed by lack of focus, lack of concentration, impatience, irritability and physical fatigue. Lack of sleep can impair the body’s ability to heal and fight off illness, making you more prone to infections, such as the cold and flu.

Not getting enough sleep has been linked to several other serious health issues, which includes:

· Thinking issues

· Skin issues (e.g. wrinkles and loose skin)

· Lowered sex drive

· Weakened immune system

· Weight gain

· Increased risk of certain cancers

· Increased risk of diabetes

· Increased risk of heart disease

SO, HOW DO YOU GET MORE REST?

Rest means to cease work or movement to relax, sleep, or recover strength. Rest can also be defined as staying in a specific position. I am an advocate for working hard to achieve your goals, so, in no way will I promote laziness. However, peace is an important commodity, your peace regulates the frequency of your heart. Being at peace with where you are at every season will help you to rest because sometimes the mind is just too busy. We have to separate overworking from working hard and learn to listen when our bodies tell us to rest. Success can become a goal that seems unreachable and you can do everything in your power to reach the goal. Yet, the question stands; is the goal worth losing your health?

THE SIDE EFFECTS OF NOT RESTING

If you do not rest it can harm your performance and business. Rest breaks can often seem like a waste of time. However,

regular breaks have been shown to increase productivity and creativity, as well as improve the overall health and well-being of individuals. A popular example of this when the founder of the Huffington Post, Arianna Huffington was found in a pool of blood, she had worked herself into a state of exhaustion and had ended up breaking her cheekbone. Adequate rest is vital for the mind and needed for us to produce our best work.

We have mental health, as well as physical health and the lack of rest or overworking can affect both aspects of our health. Considering how much time we spend working, our working environment and mind-set towards work can affect our wellbeing. Nowadays, even in the working environment, many establishments are moving towards prioritising the rest and mental well-being of their staff. This includes new initiatives like separate spaces for rest, having Friday afternoons off and even work lunches to take you away from the desk.

It is important to have a work and life balance. How much time in your day do you take a break off work? Eight hours of sleep has always been the global average, however, by 2014 no country was achieving the

For some people, it is not that easy to reverse the way we think and view rest. For a workaholic, doing less work in a day is not as easy as it sounds. However, getting enough sleep is not just for your beauty or productivity, it is important for your health. Start with small changes, rather than doing an all-nighter – see if you can spread the work across the week.

It is important to take rest breaks throughout the day. This can be done simply by shutting off for a few minutes each hour or two –without your phone! Try using tools such as Mailchimp to automate parts of your business. It is also important to get enough sleep during the night, here are a few other ways to improve your quality of sleep:

· Make sure you switch off all devices, such as the TV or radio before you sleep. The light rays from these gadgets can cause the brain to remain active.

· Turn your phone on do not disturb so you are not woken up by any calls or text

· Avoid alcohol and caffeine before you sleep

· Do not eat sugary or fatty food before you sleep

· Take a relaxing bath before bed

In conclusion, I know every case is different - it may be harder to rest as an entrepreneur since there is never really an official cut off point. However, it takes being intentional about getting enough rest, by understanding the importance of not only your productivity but also your health.