VT Group
Whilst the position of some of the embedded elements remains unchanged, use the basic elements of colour, type and angle to create infinite variation depending on your audience and the elements you have at your disposal.
One Company One Brand
2.9 Print templates
Embedded elements All covers should contain certain elements that are embedded in the template, regardless of which format you use.
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VT Group
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First Line Second line
1. VT Group name Positioned top left module on all items. VT Blue or white always. 2. Document title Title should be set in Helvetica Neue LT 65 Medium, subtitles should be set in 55 Roman. Always use VT Blue and VT Grey, or white. 3. VT Group logo Set size and position defined by the first two columns of the template. Principally, use the primary version or white, but it may be necessary to use the black version if the item is reproduced in black only.
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4. Horizon line The horizon line is not a printed element, just a height that should be present in every cover design in some way. The horizontal rules on cover grids stop at the position of the horizon line. The horizon line should feature on all covers, but not necessarily on other communications such as posters or adverts. See Section 2.11 for more information. 5. Partner or customer logos If there is a need to include logos from our customers or partners, use the position shown. Ensure that the partner logo is visually the same size as the VT Group logo. 6. Accreditation logos Generally, accreditation marks should appear on the back cover of literature. Where they do need to have greater prominence, they should appear in the position shown. See Section 2.12 for more information. Use position 5 or 6 for partner, customer or accreditation logos if the design requires.
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