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VT Group

One Company One Brand

Brand Guidelines


More information More information regarding the VT Group Brand Guidelines can be found at: www.vtplc.com/brand


Our company is evolving – the way we are organised, the way we work, and the way we portray ourselves. A single VT Group brand identity will enable us to confidently communicate the breadth of what VT has to offer. The Brand Guidelines show how you can help VT build a brand we are all proud of.

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VT Group

One Company One Brand

Introduction Contents About our brand Brand downloads 1 1.1 1.2 1.3 1.4

Our brand Our vision and our mission Who we are and what we do Applying our brand Six things to remember

5 5 6 8 10

Basic elements Our name Our logo Sizing and positioning our logo Sixty six degrees, it’s our angle Type and typography Colour Imagery Formats and templates Print templates Partnerships and using other logos Positioning the logo and horizon line on non-standard formats 2.12 The titling system 2.13 Combining the elements

11 12 13 14 16 18 20 22 24 26 28 30

3 3.1 3.2 3.3 3.4 3.5 3.6

Core materials Stationery PowerPoint Livery Merchandise and gifts External and reception signage Clothing

33 34 36 38 40 42 46

4 4.1 4.2 4.3 4.4 4.5 4.6 4.7

A flexible identity Advertising Exhibitions Online VT literature suite Front covers Creating layouts Other printed formats

47 48 50 52 54 56 58 60

5 5.1 5.2 5.3 5.4

Targeted communications Bids and proposals At the edge Product materials Getting started

61 62 64 66 68

2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11

2

1 2 3 4

How to use this navigable PDF This PDF has embedded links that enable you to click through to the page you need. If you want to return to this main contents page, click the VT Group at the top left of the page. Contact email addresses and the URL for the brand website are also linked throughout.

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A critical part of ourinto brand is If our brand is what someone coming the vision of where it aims to contact with VT Group believes they’ll from be in future and ourget mission to achieve that vision. The best the company, then our brand identity ensures communications are derived communications are consistent and reinforce from an understanding that all 1.1 our vision, mission and values. The Brand Our communications should support Our vision these two of our brand Guidelines tocornerstones ensure that and our mission have been created company. each of these ‘touch points’ are strong and consistent in their use of design, imagery and language, and communicate our work in a clear and distinctive way. VT Group 1 Our brand

2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

One Company One Brand

1

Our brand

1.1 1.2 1.3 1.4

Our vision and our mission Who we are and what we do Applying our brand Six things to remember

5 6 8 10

Our vision To be recognised as the best by our customers in the delivery of quality services.

Fluoro section

Our mission Everyone in VT Group will contribute to the success of our customers by delivering on our promises.

See reverse for section contents

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VTGroup Group VT Group One OneCompany Company VT OneBrand Brand One

One Company One Brand

1

Download files, logos and templates Our www.vtplc.com/brand

1.1 1.2 1.3 1.4

brand

Brand Guidelines

A single navigable PDF of the VT Group Brand Guidelines.

Print and exhibition templates

InDesign CS3 templates for all printed literature and exhibition systems.

Imagery

A model release form to be used if required.

How to use this manual ‘Basic elements’ describes the major building blocks of our brand identity. Subsequent sections show how these are used in specific areas of communications. Take some time to understand how the various design elements can be brought together to create a wide range of communications material. Logos, files and templates The VT Group Brand Guidelines will enable you to use the logos, files and templates that can be downloaded from the brand website. The main design templates are provided in Adobe InDesign. New templates and other files willSee bereverse made for available for download assection they are produced. 2 contents

VT Group logos

The VT Group logo in a range of colour versions and file formats.

Signage

Signage master templates are held by our approved supplier. Contact the Communications Department for details.

VT logo variants

Our brand Introduction Contents About our brand Brand downloads 1 Our brand 1.1 Our vision and our mission 1.2 Who we are and what we do 1.3 Applying our brand 1.4 Six things to remember Our vision and our mission 5 2 and Basic Who we are whatelements we do 6 Our name Applying 2.1 our brand 8 Our logo Six things2.2 to remember 10 2.3 Sizing and positioning our logo 2.4 Sixty six degrees, it’s our angle 2.5 Type and typography 2.6 Colour 2.7 Imagery 2.8 Formats and templates 2.9 Print templates 2.10 Partnerships and using other logos 2.11 Positioning the logo and horizon line on non-standard formats 2.12 The titling system 2.13 Combining the elements 3 3.1 3.2 3.3 3.4 3.5 3.6

Core materials Stationery PowerPoint Livery Merchandise and gifts External and reception signage Clothing

1 2 3 4 5 5 6 8 10 11 12 13 14 16 18 20 22 24 26 28 30 31 32 33 34 36 38 40 42 46

4 A flexible identity 4.1 Advertising Permitted variants of the basic VT logo 4.2 style in a range of colour versions and Exhibitions 4.3 Online file formats. 4.4 VT literature suite 4.5 Front covers 4.6 Creating layouts 4.7 Other printed formats On screen

47 48 50 52 54 56 58 60

5 Targeted communications 5.1 Bids and proposals 5.2 At the edge PowerPoint template for all printed 5.3andProduct materials on screen presentations. Templates 5.4 forGetting started

61 62 64 66 68

online uses are held by our approved supplier. Contact the Communications Department for details.

Any questions? If you need guidance on a specific application, visit our FAQs or contact the Communications Department directly: UK branding@vtplc.com US brand.us@vt-group.com

How to use this navigable PDF This PDF has embedded links that enable you to click through to the page you need. If you want to return to this main contents page, click the VT Group at the top left of the page. Contact email addresses and the URL for the brand website are also linked throughout.


If our brand is what someone coming into contact with VT Group believes they’ll get from the company, then our brand identity ensures communications are consistent and reinforce our vision, mission and values. The Brand Guidelines have been created to ensure that each of these ‘touch points’ are strong and consistent in their use of design, imagery and language, and communicate our work in a clear and distinctive way.

3


VT Group

One Company One Brand

Download files, logos and templates www.vtplc.com/brand

Brand Guidelines

A single navigable PDF of the VT Group Brand Guidelines.

Print and exhibition templates

InDesign CS3 templates for all printed literature and exhibition systems.

Imagery

A model release form to be used if required.

How to use this manual ‘Basic elements’ describes the major building blocks of our brand identity. Subsequent sections show how these are used in specific areas of communications. Take some time to understand how the various design elements can be brought together to create a wide range of communications material. Logos, files and templates The VT Group Brand Guidelines will enable you to use the logos, files and templates that can be downloaded from the brand website. The main design templates are provided in Adobe InDesign. New templates and other files will be made available for download as they are produced.

VT Group logos

The VT Group logo in a range of colour versions and file formats.

Signage

Signage master templates are held by our approved supplier. Contact the Communications Department for details.

Any questions? If you need guidance on a specific application, visit our FAQs or contact the Communications Department directly: UK branding@vtplc.com US brand.us@vt-group.com

VT logo variants

Permitted variants of the basic VT logo style in a range of colour versions and file formats.

On screen

PowerPoint template for all printed and on screen presentations. Templates for online uses are held by our approved supplier. Contact the Communications Department for details.


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

1.1 Our vision and our mission

A critical part of our brand is the vision of where it aims to be in future and our mission to achieve that vision. The best communications are derived from an understanding that all communications should support these two cornerstones of our company.

Our vision To be recognised as the best by our customers in the delivery of quality services.

Fluoro section

Our mission Everyone in VT Group will contribute to the success of our customers by delivering on our promises.

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VT Group

One Company One Brand

1.2 Who we are and what we do

VT Group is in the support services business – it sums up what we do. Equally important in terms of our brand is who we are – our values, and the ‘spirit’ of VT – four differentiators that set us apart as a company.

The VT Group descriptor Use the following two statements when you need to describe VT Group and what it does for its customers.

“VT Group is a support services company which works in partnership with governments, government agencies and large commercial organisations. We deliver essential services to customers operating in broadcast, defence, education, emergency services, nuclear, training, security and waste. VT develops new and sustainable ways to deliver improved services. These services range from fleet and asset management to improving the quality of teaching in schools, to the training of military pilots to enabling the transmission of international broadcasts around the world.”

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1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Differentiators – the VT ‘spirit’

Our people are the 12,000 reasons why we deliver better services. With skills and experience spanning all of our markets they understand our business and the challenges faced by our customers. Our approach is to exceed the requirements of traditional support services contracts; not just deliver the ‘tried and tested’. We work in partnership with our customers and tailor our approach to meet individual customer needs.

Our culture is to combine the resources and experience of a large company with the agility, creativity and personal approach of a small company. Our dynamic and entrepreneurial spirit drives us to look for better and smarter ways of delivering services. Our experience has formed the foundation of our success over 150 years. Our proven and credible performance means that our customers, from Local Authorities to the Armed Forces, trust us to deliver.

The three Ps – our values For VT, these are the three Ps: people, performance and partnering. They remain powerful guides for our behaviour and, by incorporating them into all of our communications, will help us to achieve our vision for the future.

People We’re passionate about people. Performance We are driven to continually improve performance. Partnering Partnering is critical to our success. People VT is a services business and services are delivered by people. Our strength as an organisation therefore comes from our ability to demonstrate commitment to our people, enabling individuals to reach their full potential and share in VT’s success.

Performance VT constantly strives for excellence and outstanding results for our customers, people and stakeholders. We achieve this through our ‘can-do’ approach, driven by innovative thinking and guided by our integrity.

Partnering The success of VT depends on the strength and depth of our partnerships. Openness and the sharing of common goals allow us to develop and maintain positive relationships that deliver customer satisfaction.

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VT Group

One Company One Brand

1.3 Applying our brand

Targeted flexibility Our brand identity provides a different sort of flexibility that really works for the diverse nature of our company. There is a tighter look and feel for core materials to make sure that they are unmistakably VT. Yet there is a diversity in the way graphic elements such as the angle and colour can be used while still remaining within the Brand Guidelines.

To visualise how our brand identity applies across our company, we have developed the Targeted Flexibility Diagram. Although not exhaustive, it provides a good indication of where different pieces of branded communications fit on the flexibility scale.

One company. One brand. But how do we successfully reflect the diverse nature of our company and its varied markets and audiences whilst retaining a consistent and recognisable brand identity? The answer is with an escalating scale of flexibility that relies on core elements at the centre, and builds upon those with increasing fluidity as it moves to the outside, flexing according to who the communications are aimed at, yet all the time remaining clearly VT.

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1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

1 Our brand A brand identity is designed to communicate the company that it represents. This section defines our company in terms of its vision, mission and values – the very DNA of VT Group. Only by understanding this core can you produce communications that truly reflect us. 2 Basic elements Our brand identity helps us to communicate with all of our stakeholders – employees, shareholders, customers, partners, the media – in a way that is consistent and reinforces our vision, mission and values. This section defines the building blocks of the identity that come together to create a distinctive look and feel that make VT unique and instantly recognisable.

3 Core materials These materials are the ambassadors of our brand: the business card given at a first meeting, the vehicles and signs in our communities, the clothes worn on the way home, or the pen given at an exhibition. All are built with our logo, core colours and angle to the fore so that they say VT clearly and without question. 4 A flexible identity Flexibility within an agreed spectrum is essential if a brand is to work across a range of applications, content types and environments. Use the basic elements of colour, type and image more expansively to create product/service specific literature, and communications aimed at a broader market range.

Our vision, mission and values Arial

5 Targeted communications Responsiveness is at the heart of the VT brand, and our brand identity is tuned to the majority of our wide range of customers, partners and other stakeholders. Sometimes we also need to speak to audiences at the edge of these traditional sectors, creating targeted communications using the additional flex colours included in the colour system, and a more conceptual or illustrative approach to imagery. All items in this level must be developed in conjunction with and approved by the Communications Department.

Edge

Helvetica Neue LT

Creating Group Arial 28ptEffective Bold VT Blue Communications

Debbie Dawson BSc (Hons) MSc Finance Officer Geoffrey Scholfield Laboratory Unit 1, Westlakes Science and Technology Park Moor Row, Cumbria CA24 3HZ Tel +44 (0)1483 413200 Fax +44 (0)1483 413201 Mob +44 (0)7958 575321 Email debbie.dawson@vtplc.com www.vtplc.com

Hughes Building Please report to main reception to sign in Goods Inwards and Post Room Site Office Gerard Building HGV deliveries should sign out and leave via the Smith Street entrance

Flexible working

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VT Group

One Company One Brand

1.4 Six things to remember

Following the VT brand identity as well as you can strengthens your communication individually, and its relationship with the rest of the company. Make sure that you get the following six things right every time.

Our name We are VT Group (never ‘the VT Group’). Remember to use our name in full – VT Group – the first time in any spoken or written communication. After that you may use VT. Our logo We have one logo representing the vast majority of our company, irrespective of service or location. Our logo is also a legal trademark, so don’t change it in any way. One company, one brand Our company is VT Group. Although there are some approved logo variants, we use a single brand identity for all. No other logos Any approved logos are shown in the Brand Guidelines. No other marks, emblems or logos should be created without the permission of the Communications Department. Use the templates Before producing anything new, check that a template does not already exist. Using the templates saves you time, and means that there is consistency regardless of who produces the items. They should be used by all, without exception. The Three Ps People, Performance and Partnering are part of our DNA and should be considered and embedded, where appropriate, in any communications activity. 10


One Company One Brand

VT Group

Basic elements

Basic elements Our brand identity helps us to communicate with all of our stakeholders – employees, shareholders, customers, partners, the media – in a way that is consistent and12reinforces 2.1 Our name 2.2 Ourvision, logo 13 values. our mission and 2.3 Sizing and positioning our logo 14 2.4 Sixtysection six degrees, it’s defi our angle 16 This nes the building 2.5 Type and typography 18 blocks which come 2.6 Colour of the identity20 2.7 Imagery 22 together to create the24 distinctive 2.8 Formats and templates 2.9 Print templates 26 look and feel that make VT unique 2.10 Partnerships and using other logos 28 2.11 Positioning the logo and horizon 30 and instantly recognisable. line on non-standard formats 2

2.12 The titling system 2.13 Combining the elements

See reverse for section contents

31 32

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VT Group VT Group One Company One Brand

One Company One Brand

1.4 Basic Six things to remember elements

2 Basic elements Following the VT brand identity as well as you can strengthens your communication individually, and its relationship with the rest of the company. Make sure that you get the following six things 2.1 Our name 12 2.2 Our logo 13 right every time. 2.3 Sizing and positioning our logo 14 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11

Sixty six degrees, it’s our angle Type and typography Colour Imagery Formats and templates Print templates Partnerships and using other logos Positioning the logo and horizon line on non-standard formats 2.12 The titling system 2.13 Combining the elements

16 18 20 22 24 26 28 30 31 32

Our name We are VT Group (never ‘the VT Group’). Remember to use our name in full – VT Group – the first time in any spoken or written communication. After that you may use VT. Our logo We have one logo representing the vast majority of our company, irrespective of service or location. Our logo is also a legal trademark, so don’t change it in any way. One company, one brand Our company is VT Group. Although there are some approved logo variants, we use a single brand identity for all. No other logos Any approved logos are shown in the Brand Guidelines. No other marks, emblems or logos should be created without the permission of the Communications Department. Use the templates Before producing anything new, check that a template does not already exist. Using the templates saves you time, and means that there is consistency regardless of who produces the items. They should be used by all, without exception. The Three Ps People, Performance and Partnering are part of our DNA and should be considered and embedded, where appropriate, in any communications activity. 10

See reverse for section contents


Our brand identity helps us to communicate with all of our stakeholders – employees, shareholders, customers, partners, the media – in a way that is consistent and reinforces our vision, mission and values. This section defines the building blocks of the identity which come together to create the distinctive look and feel that make VT unique and instantly recognisable.

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VT Group

2.1 Our name

One Company One Brand

Our name is one of the anchors around which we express our identity, and a guarantee of quality across all of our services. Using it correctly is an important part of any communication, whether written or spoken.

We are VT Group – never ‘the VT Group’ as this suggests that we are a collection of companies. The word ‘Group’ is also important, as it prevents us being confused with other similar sounding companies. For this reason the first time you use our name in any spoken or written communication, it should be in full: VT Group. After that you may use VT*. If you have to use one of the legal names of the companies of VT Group, in commercial or contractual correspondence for example, use the correct legal name. Apart from such legal entities, do not place VT in front of another word, eg. VT Ashchurch or VT TMASS. If you write VT Group, do not split it across two lines.

We are VT Group, then VT... 12

*Longer documents For documents with many pages such as magazines, bids and larger brochures, apply this rule to each individual article or major section, as if each were a distinct piece of communication.

More on our name The full list of legal entities can be found on the intranet in the General Counsel’s area under Company Secretarial, and more information on naming generally can be found at: www.vtplc.com/brand


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Download Don’t try and recreate the logo – the official version can be downloaded at www.vtplc.com/brand

2.2 Our logo

Yes, a brand identity is more than just a logo, but there is no single more important element to get right. VT is one company with one logo representing the vast majority of our company, irrespective of service or location. It is the primary representation of our brand and must appear clearly on all communications.

Primary logo VT Blue and VT Grey. This is the preferred version in most situations. Never use all blue or grey.

White logo Use if the primary logo is not clear because of the background or method of reproduction.

Metallic silver logo Use on merchandise or special items such as invitations.

Use the full logo Always use the full version – VT and Group. The only time that the VT can be used alone is on lapel pins or vehicle livery. See Section 3.3 for more information.

Supplying our logo If you ever have to supply the logo, always provide the master artwork files that can be downloaded from the Brand Guidelines website. When supplying, ask that the recommended clear space is followed if possible.

Which version? VT Blue with VT Grey is the main version of our logo, but the single colour versions can be used. See Section 2.6 for colour references.

Black logo Use if black is the only colour available.

Never stretch, flip or distort the logo š change the relationship between the elements š add any other wording or graphic to the logo š mix up the colours with, for example, a grey ‘VT’ and a blue ‘Group’ š recreate the logo. Always use the approved versions available for download. š

VT Flagship and VT Enterprise Two variations of the VT logo exist to reflect commercial arrangements. Clear space on these logos is equal to the height of the word ‘Flagship’ or ‘Enterprise’ at the size used. Approved artwork can be downloaded at: www.vtplc.com/brand

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VT Group

Rules on size, position and clear space ensure that our logo is displayed clearly and consistently. The upper right position for the logo on the majority of our materials helps to bring them together and to make them distinctive. Sizes and positions are defined in the templates provided – do not amend these.

One Company One Brand

2.3 Sizing and positioning our logo

VT Group

First Line Second line

Large heading

Arial Bold 28pt VT Blue Arial Bold 20pt VT Grey

VT Group

First Line Second line

Large heading

VT Group

First Line Second line

15mm

Clear space Clear space ensures that the logo is clear and legible. Keep it clear of type, strong graphic elements, rules and detailed areas within imagery. The minimum clear space is equal to the height of the word ‘Group’ at the size used. When the logo is larger than 420mm/16.5", the clear space reduces to half the x-height. 14

UK and US logo sizes The logo size on the recommended printed formats templates is defined by the template and so varies between UK and US items.

Minimum logo size The recommended minimum logo size is 15mm/0.6".


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Download Don’t try and recreate the logo – the official version can be downloaded at www.vtplc.com/brand

Upper right The VT Group logo almost always appears near the top of the right hand side of the screen, brochure cover, video or exhibition stand. Sizes are defined in the templates provided.

Join us Senior Engineer

Logo position On most applications the VT Group logo appears in the upper right hand side of the item. Always use the template provided and the logo will be embedded in its correct size and position.

Merchandise Place the logo ‘naturally’ on the item observing the clear space rules. On an item like a place mat or golf ball, this can often mean centred, and this is fine. Do not try and place the logo top right if it looks odd.

Non-standard formats Although the logo has a set size on all of the standard formats we use, areas like advertising do not have a ‘one size fits all’ template showing the ‘correct’ logo size for the many formats available. In cases like this, use the guidance shown, and the many examples in the Brand Guidelines to help you. Speak to the Communications Department if you need any more help.

Envelopes In this case, because of the position of postage, place the VT Group logo bottom right.

www.vt-group.com

Senior Engineer $100k + Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Dolor ipsum site anem rom dolor sipsum aliquam que pulvinar odio.

To apply email vacancy@vt-group.com www.vt-group.com

Non-standard formats In general, always position upper right. If space is tight, use the clear space ‘X’ defined by the height of the word ‘Group’. Sometimes the space will be so narrow that only a centred logo will do – use the clear space to make sure that the logo is clearly seen in these cases.

The logo should never appear to be squashing the type beneath, so do not enlarge it to fill all of the space available. See Section 4.1 for the finished adverts.

www.vt-group.com

Senior Engineer $100k + Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Contact Email vacancy@vt-group.com

Show us what it looks like at the edge of knowledge

Senior Engineer $100k +

Click here for an entry pack

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Apply to vacancy@vt-group.com

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VT Group

One Company One Brand

2.4 Sixty six degrees, it’s our angle

Sixty six degrees is our angle. It is derived from the angle of the ‘VT’ in our logo. Do not use other angles as a design element in communications – only sixty six will do.

At the heart of our identity is the angle, inspired by our logo but with a life of its own, changing to respond to the context but always with a strong overall feel. Even when you don’t see a logo, the angle means that you know you are looking at VT.


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Type In general, use common sense when applying the angle to type and typography. In this way, it is often better to follow the underlying grid. Do not use the angle to mask part of a letterform that is below 12 point as this can affect readability. This technique can be used on larger display sizes, as shown on this spread. In general, balance the technique against the legibility and clarity of your message.

Graphic Use the angle when overlaying areas of colour. Altering the transparency can create dynamic shapes that can be used, but be aware that overlaying the colours will change their appearance. The angle can also be an element when presenting charts or visual information.

Concept Build the angle into some original photography. The angle could be a beam of light, a projection, or a visual theme picked up in objects. It could also be a die cut or a varnish.

Photographic Use the angle to crop pictures, or overlay angled shapes to add dynamism and alignments to other graphic elements. Smaller images are best shown as rectangles according to the grid. It is possible to use the angle on smaller pictures, but always make sure that the layout is clear.

Be careful not to overuse the angle in your designs. As a rule of thumb, up to four separate angle graphics should give you a sense of dynamism, particularly as you can also overlap the graphics.

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VT Group

One Company One Brand

2.5 Type and typography

Two common typefaces, a range of preferred sizes, and an agreed approach to typography will help us to communicate with clarity and consistency, and ensure that a consistent thread will run through all VT materials.

Print InDesign Helvetica Neue LT 55 Roman. 56 Italic 65 Medium. 66 Italic 75 Bold. 76 Italic Online MS Office Arial Regular. Italic Bold. Bold Italic 18

When to use Helvetica Neue LT Use for all printed communications including brochures, flyers, folders, newsletters, case studies and exhibition materials – items produced by a graphic designer in software such as InDesign. Do not use the Helvetica that is installed as a system font on Macs. Templates and font versions InDesign templates are supplied with the Postscript for Mac version of Helvetica Neue LT. If you are using a PC, Postscript fonts will open up normally. TrueType font users will have to update the fonts using the Find Font window that appears when the template is opened. This should not affect the embedded stylesheets, but do check that bullet points are styled in line with the description on page 19.

When to use Arial Use for all online communications, and all items produced in MS Office applications such as PowerPoint and Word. This includes presentations, stationery and other items that might be produced in Word such as training materials. Obtaining the typefaces For VT Group personnel, Helvetica Neue LT can be supplied by VT’s IT service. Arial is a system font installed as standard on all PCs and Macs.


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Follow these simple rules to ensure that our materials have the same feel regardless of origin.

Preferred sizes Use the preferred type sizes in the templates so that materials are consistent regardless of origin. Text and caption sizes in particular should not be amended, but headings and subheadings can be changed if required. Alignment and paragraphs In the majority of situations range text left – never centre or range right. The only exception to this is news materials where justified text is accepted. Use a half line space with no indent to indicate a paragraph break. Capitalisation Two forms of capitalisation are used in VT Group documents:

Hyphenation and justification Justification settings are embedded in the InDesign templates, and should not be altered. If you need to recreate templates in another application, use the settings shown. In general, do not hyphenate text.

Word spacing Letter spacing

Title case Use title case (capitalise the first letter of all main words of the title) for the title of any document. If the document title is referred to elsewhere, the title remains in title case.

Minimum

Desired

Maximum

80% -3%

80% -3%

80% -3%

2

Preferred sizes To create consistency, templates contain stylesheets with preferred sizes. Within templates, use the text and caption sizes in particular, but there is flexibility if you need to amend heading sizes, depending on your design. Running heads There is no set style for running heads. For example, the illustration on this page uses Helvetica Neue LT 65 Medium 8/10pt in black to show a page number and a line of type that could be the company name, the document title, the section title, a URL, etc. In short, content and style should be used as appropriate for the individual document design. See Section 2.12 for more information.

Sentence case Then use sentence case (capitalise the first letter of the sentence only unless a proper noun or acronym) for all other titles, headings and subheadings appearing on the front cover or within the document.

Use of underlining and italics Do not underline to create emphasis. Use bold and italics for emphasis. Bullet points Bullet points in the InDesign templates are styled using the style sheets. The templates use the standard rounded bullet point reduced to 50% of the body size and then baseline shifted +1pt, and a 2mm tab to the start of the text. Set bullets with a single line without any space after. For bullets with more than one line use a half line space after. Type and grids A series of grids underpins all VT templates. This gives great flexibility enabling text and images to be organised to a variety of widths. If required, amend central gutters depending on binding techniques. Language The main language of VT is British English, but American English is perfectly acceptable for US focused material. A VT House Style is being developed – check the brand website for updates.

Helvetica Neue LT 65 Medium 8/10pt

Main headings and intro text Helvetica Neue LT 65 Medium 22/24pt Secondary headings Helvetica Neue LT 65 Medium 14/16pt

Body heading 8/10pt Body 8/10pt lacus sed elementum gravida, felis quam mattis, eu porttitor ipsum lorem vel nisl. Pellentesque ultricies felis ultrices massa luctus pharetra. Sed vel enim sit amet eros interdum. Vivamus fringilla mauris sed metus dignis ultricies. Phasellus molestie sagittis sapi vel lacinia. Duis et turpis lobortis lacus lobortis ullamcorper sed eget nunc. Vivamus augue tellus. Lobortis id dolor. Sed pellentesque accumsan diam a molestie. Quisque vel lacus elit, non scelerisque odio. š š š

Body bullet purus urna, placerat vel egestas, mattis mollis Body bullet vel arcu neque, vel convallis Body bullet tortor tempus eros, quis posuere

Caption heading 6/8pt Lacus sed elementum gravida, felis quam mattis purus, eu porttitor ipsum lorem vel nisl. Pellentesque ultricies felis ultrices massa luctus pharetra. Sed vel enim sit amet eros interdum elementum at eu velit.


VT Group

2.6 Colour

One Company One Brand

Colour in PowerPoint Providing swatches Charts and diagrams in PowerPoint 1 Our brand Creating differentiation Core materials 2 Basic elements The VTpalette colour system is embedded The printed on this page To giveuse more exibility when you The primary creates Core materials theflcolours core colours. 3 Core materials in the PowerPoint template and represent the Pantone colour are building charts and diagrams, differentiation within the main body of You can use tints of those colours if 4 A flexible identity should be used if colour isUse required. references the VT colour palette of colours isforembedded. the materials that produce. with required,abut the overall impression 5we Targeted communications The printed may Use tints system. of the colours if more increasing variation and dominance of these materials should be ofcolour VT Green RGB values match Pantone differentiation is stillthe required, as you produce materials further away VT Blue and white,not supported byactualbeing The values for VT Green have If you wish toColour maintain clarityasand legibility. fromtothe core VT Group materials. This VT Grey. careful VT Yellow can beStandard. used been modified for use in charts provide a not swatch could take the form of tints, gradations, a highlight or counterpoint, the to a printer and diagrams, and differ from the Please ensure colours and tints of the or overprints. dominant colour. refer to the current editiontransparency provide sufficient contrast for people values shown on the previous page. Pantone Colour Guide. Pantone Please use the values shown below with vision impairment, particularly is a registered trademark. in PowerPoint. colour blindness.

Core only

RGB R 0 G 159 B 218

PMS Process Cyan

RGB R 128 G 207 B 237

VT Nuclear Services Limited Geoffrey ScholďŹ eld Laboratory, Unit 1 Westlakes Science & Technology Park Moor Row, Cumbria CA24 3HZ

Tel +44 (0)1928 705373 Fax +44 (0)1946 590277 www.vtplc.com

Sender name Job title

Name Surname Position Company First address line Second address line Third address line Fourth address line

Direct Tel: 01489 775 212 Direct Fax: 01489 775 335 name.surname@vtplc.com

VT Blue VT Light Blue

00 Month 0000

VT Blue RGB R 127 G 132 B 133

PMS 430

Dear Recipient Ref: Subject of letter here

Pellentesque vel dui sed orci faucibus iaculis. Suspendisse dictum magna id purus tincidunt rutrum. Nulla congue. Vivamus sit amet lorem posuere dui vulputate ornare. Phasellus mattis sollicitudin ligula. Duis dignissim felis et urna. Integer adipiscing congue metus. Nam pede. Etiam non wisi. Sed accumsan dolor ac augue. Pellentesque eget lectus. Aliquam nec dolor nec tellus ornare venenatis. Nullam blandit placerat sem. Curabitur quis ipsum. Mauris nisl tellus, aliquet eu, suscipit eu, ullamcorper quis, magna.

RGB R 179 G 174 B 167

Donec at turpis. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Maecenas ac libero. Integer tempus eleifend felis. Duis sagittis enim sed arcu. Donec at turpis. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Maecenas ac libero. Integer tempus eleifend felis. Duis sagittis enim sed arcu. Donec at turpis. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut.

Colour is a powerful means of visual recognition. It helps to establish a consistent and recognisable brand identity, whilst providing flexibility to allow for differentiation. To help you choose the right colour combinations, the VT colour system is divided into three areas: core, primary and flex. If appropriate, silver or fluorescent yellow can add real vibrancy to items such as merchandise and events collateral.

Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis non. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis non. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis non.

VT Grey

Yours sincerely

VT Grey

RGB R 173 G 198 B 50

VT Light Grey

Sender Name

RGB R 233 G 240 B 154

VT Nuclear Services Limited Registered in England and Wales. Number: 5339062 Registered OfďŹ ce: VT House, Grange Drive, Hedge End Southampton, Hampshire SO30 2DQ, UK

Core and yellow (see note above)

VT White

VT Green

RGB R 0 G 198 B 215

PMS 284

VT Light Green

RGB R 77 G 215 B 227

VT Turquoise

RGB R 117 G 119 B 192

VT Bright Blue VT Light Turquoise

RGB R 158 G 160 B 211

PMS Core and primary gradation 389

VT Turquoise

VT Purple

RGB R 255 G 121 B 0

RGB R 255 G 161 B 77

VT Group

VT Light Purple

Intergrated Support Services Always there

VT Green PMS Process Yellow

VT Orange

RGB R 253 G 237 B 18

VT Light Orange RGB R 237 G 41 B 57

VT Yellow

VT Yellow

PMS 272

VT Red

Charts and graphs Core, primary and yellow 95% PMS 151

90%

92%

VT Purple 85%

80%

VT Orange

85% PMS 032

20

Success rate 2008/2009

Response time under 15 mins

Tasks completed on schedule VT Red


VT colour system

VT Grey Colour Flex The rolevalues of white Vinyls forcolours livery and signage Specials colour splits for VT All colour splits have beenactive designTheThe Flex colours are to be used sparingly White iscolours an essential and colours used forGrey the majority of Special can give (Pantone 430) differ from those obtained the Artstand-out Directors only after consultation the element inusing the VT colour system. liveryand and signage are specified with in vinyl communications the within your software or Toolkit 5 anddoes mayneed. differ fromthem those Department. Usingsometimes white not mean that there is usingCommunications four widely available ranges: the they Use on currently Pantone books. currently within yourIn software oras something missing. the same way that Averyreference 700, 800 and 900Please series, and 3M targeted communications such the values shown below. Pantone reference The colour is used morebooks. expansively awayuse from Scotchcal Series 70. invites and brochures. Order a ‘wet’ colour values apply to allless the centre, white can beunsure used outside printed proof ifgiven you are of how VT Green RGB values countries inmight which we operate. of core materials. the colour work on your design.The values for VT Green differ There are no variations for UK from those within PowerPoint, and US. Please use the values which have been modified for shown below. use in charts and diagrams. Use the values shown below for applications other than PowerPoint.

Core Hex #009FDA

75%

50%75%

25%50%

10%25%

75%

50% 75%

25% 50%

10% 25%

05%10%

Global networks

RGB R 127 G 132 B 133

CMYK C 10 PMS M 0 877 Y 0 K 40

RGB R 255 G 255 B 255

Avery 809

1

Hex #999999

Hex #FFFFFF

VT Blue VT Fluorescent Yellow 05% 10%

05%

VT Grey VT Metallic Silver

SPLENDOGEL LITHO

Avery 832

Core and primary

05%

Avery 886

Avery 839

VT White

Primary

Using the colour system

RGB R 0 G 159 B 218

Global Networks Connecting broadcasters and audiences world wide

PowerPoint, special colours and vinyls

CMYK PMS C 100 803 M 0 Y 0 K 0

Core

Core and primary tint These colours represent ‘VT-ness’ to all who touch our company. Our main colour is VT Blue, supported by white and VT Grey. They are the colours of our logo, our business cards, our signs and vehicles. VT Group

Templates and the colour system The VT colour system is embedded into all design templates. Do not amend the colour values within those templates.

CMYK C 58 M 17 Y 0 K 0

RGB R 106 G 173 B 228

Hex #6AADE4

CMYK C 69 M 0 Y 16 K 0

RGB R 0 G 198 B 215

Hex #00C6D7

75%

50%

25%

10%

CMYK C 23 M 0 Y 83 K 0

RGB R 204 G 220 B 0

Hex #CCDC00

75%

50%

25%

10%

Hex #F9E300

75%

50%

25%

10%

75%

50%

25%

10%

05%

VT Bright Blue

Primary

A range of supporting colours that create a strong sense of continuity in all our communications, but also differentiation across our capabilities and services so that we can speak to our Core, primary transparency and flex many different audiences.

05%

VT Turquoise 05%

Welcome to Pathfinder The online career guidance program offering job matching, interset profiling and more!

Existing user If you have used PathfinderLive please login below Username:

New user If you are a new user, please enter the acess code you have been given. Access code

VT Green

Password: Forgotten username or password Login

Register

Pathfinder CMYK C 0 M 0 Y 100 K 0

RGB R 249 G 227 B 0

05%

VT Yellow

Flex CMYK C 60 M 50 Y 0 K 0

RGB R 117 G 119 B 192

Hex #7577C0

75%

50%

25%

10%

05%

CMYK C 0 M 55 Y 100 K 0

RGB R 255 G 121 B 0

Hex #FF7900

75%

50%

25%

10%

05%

CMYK C 0 M 90 Y 60 K 0

RGB R 237 G 41 B 57

Hex #ED2939

Flex

Use these colours if brighter colours are required for audiences Core and primary transparency at the edge of our traditional VT Purple sectors. All items using these colours must be developed in conjunction with and approved by VT Orange the Communications Department. Do not tint

VT Red

21


VT Group

2.6 Colour

One Company One Brand

Colour in PowerPoint Providing swatches Charts and diagrams in PowerPoint 1 Our brand Creating differentiation Core materials 2 Basic elements The VTpalette colour system is embedded The printed on this page To giveuse more exibility when you The primary creates Core materials theflcolours core colours. 3 Core materials in the PowerPoint template and represent the Pantone colour are building charts and diagrams, differentiation within the main body of You can use tints of those colours if 4 A flexible identity should be used if colour isUse required. references the VT colour palette of colours isforembedded. the materials that produce. with required,abut the overall impression 5we Targeted communications The printed may Use tints system. of the colours if more increasing variation and dominance of these materials should be ofcolour VT Green RGB values match Pantone differentiation is stillthe required, as you produce materials further away VT Blue and white,not supported byactualbeing The values for VT Green have If you wish toColour maintain clarityasand legibility. fromtothe core VT Group materials. This VT Grey. careful VT Yellow can beStandard. used been modified for use in charts provide a not swatch could take the form of tints, gradations, a highlight or counterpoint, the to a printer and diagrams, and differ from the Please ensure colours and tints of the or overprints. dominant colour. refer to the current editiontransparency provide sufficient contrast for people values shown on the previous page. Pantone Colour Guide. Pantone Please use the values shown below with vision impairment, particularly is a registered trademark. in PowerPoint. colour blindness.

Core only

RGB R 0 G 159 B 218

PMS Process Cyan

RGB R 128 G 207 B 237

VT Nuclear Services Limited Geoffrey ScholďŹ eld Laboratory, Unit 1 Westlakes Science & Technology Park Moor Row, Cumbria CA24 3HZ

Tel +44 (0)1928 705373 Fax +44 (0)1946 590277 www.vtplc.com

Sender name Job title

Name Surname Position Company First address line Second address line Third address line Fourth address line

Direct Tel: 01489 775 212 Direct Fax: 01489 775 335 name.surname@vtplc.com

VT Blue VT Light Blue

00 Month 0000

VT Blue RGB R 127 G 132 B 133

PMS 430

Dear Recipient Ref: Subject of letter here

Pellentesque vel dui sed orci faucibus iaculis. Suspendisse dictum magna id purus tincidunt rutrum. Nulla congue. Vivamus sit amet lorem posuere dui vulputate ornare. Phasellus mattis sollicitudin ligula. Duis dignissim felis et urna. Integer adipiscing congue metus. Nam pede. Etiam non wisi. Sed accumsan dolor ac augue. Pellentesque eget lectus. Aliquam nec dolor nec tellus ornare venenatis. Nullam blandit placerat sem. Curabitur quis ipsum. Mauris nisl tellus, aliquet eu, suscipit eu, ullamcorper quis, magna.

RGB R 179 G 174 B 167

Donec at turpis. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Maecenas ac libero. Integer tempus eleifend felis. Duis sagittis enim sed arcu. Donec at turpis. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Maecenas ac libero. Integer tempus eleifend felis. Duis sagittis enim sed arcu. Donec at turpis. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut.

Colour is a powerful means of visual recognition. It helps to establish a consistent and recognisable brand identity, whilst providing flexibility to allow for differentiation. To help you choose the right colour combinations, the VT colour system is divided into three areas: core, primary and flex. If appropriate, silver or fluorescent yellow can add real vibrancy to items such as merchandise and events collateral.

Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis non. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis non. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis non.

VT Grey

Yours sincerely

VT Grey

RGB R 173 G 198 B 50

VT Light Grey

Sender Name

RGB R 233 G 240 B 154

VT Nuclear Services Limited Registered in England and Wales. Number: 5339062 Registered OfďŹ ce: VT House, Grange Drive, Hedge End Southampton, Hampshire SO30 2DQ, UK

Core and yellow (see note above)

VT White

VT Green

RGB R 0 G 198 B 215

RGB R 117 G 119 B 192

PMS 284

VT Light Green

RGB R 77 G 215 B 227

VT Turquoise

PMS 3115

VT Bright Blue VT Light Turquoise

RGB R 158 G 160 B 211

PMS Core and primary gradation 389

VT Turquoise

VT Purple

RGB R 255 G 121 B 0

RGB R 255 G 161 B 77

VT Group

VT Light Purple

Intergrated Support Services Always there

VT Green PMS Process Yellow

VT Orange

RGB R 253 G 237 B 18

VT Light Orange RGB R 237 G 41 B 57

VT Yellow

VT Yellow

PMS 272

VT Red

Charts and graphs Core, primary and yellow 95% PMS 151

90%

92%

VT Purple 85%

80%

VT Orange

85% PMS 032

20

Success rate 2008/2009

Response time under 15 mins

Tasks completed on schedule VT Red


VT Grey Colour Flex The rolevalues of white Vinyls forcolours livery and signage Specials colour splits for VT All colour splits have beenactive designTheThe Flex colours are to be used sparingly White iscolours an essential and colours used forGrey the majority of Special can give (Pantone 430) differ from those obtained the Artstand-out Directors only after consultation the element inusing the VT colour system. liveryand and signage are specified with in vinyl communications the within your software or Toolkit 5 anddoes mayneed. differ fromthem those Department. Usingsometimes white not mean that there is usingCommunications four widely available ranges: the they Use on currently Pantone books. currently within yourIn software oras something missing. the same way that Averyreference 700, 800 and 900Please series, and 3M targeted communications such the values shown below. Pantone reference The colour is used morebooks. expansively awayuse from Scotchcal Series 70. invites and brochures. Order a ‘wet’ colour values apply to allless the centre, white can beunsure used outside printed proof ifgiven you are of how VT Green RGB values countries inmight which we operate. of core materials. the colour work on your design.The values for VT Green differ There are no variations for UK from those within PowerPoint, and US. Please use the values which have been modified for shown below. use in charts and diagrams.

Templates and the colour system The VT colour system is embedded into all design templates. Do not amend the colour values within those templates.

Use the values shown below for applications other than PowerPoint.

Hex #009FDA

75%

50%75%

25%50%

10%25%

75%

50% 75%

25% 50%

10% 25%

05%10%

Global networks

RGB R 127 G 132 B 133

CMYK C 10 PMS M 0 877 Y 0 K 40

1

Hex #999999

05%

VT Blue VT Fluorescent Yellow 05% 10%

05%

VT Grey RGB R 255 G 255 B 255

Avery 809

Hex #FFFFFF

SPLENDOGEL LITHO

Avery 832

Core and primary

VT Metallic Silver

Using the colour system

RGB R 0 G 159 B 218

Global Networks Connecting broadcasters and audiences world wide

PowerPoint, special colours and vinyls

CMYK PMS C 100 803 M 0 Y 0 K 0

VT Group

Core

Core and primary tint

Avery 886

Avery 839

VT White

RGB R 106 G 173 B 228

Hex #6AADE4

CMYK C 69 M 0 Y 16 K 0

RGB R 0 G 198 B 215

Hex #00C6D7

75%

50%

25%

10%

05%

VT Bright Blue 75%

50%

25%

10%

75%

50%

25%

10%

75%

50%

25%

10%

Primary

CMYK C 58 M 17 Y 0 K 0

05%

VT Turquoise CMYK Core, primaryRGB transparencyHex and flex R 204 #CCDC00 C 23 G 220 M 0 B 0 Y 83 K 0

05%

Welcome to Pathfinder The online career guidance program offering job matching, interset profiling and more!

Existing user If you have used PathfinderLive please login below Username:

New user If you are a new user, please enter the acess code you have been given. Access code

VT Green

Password: Forgotten username or password Login

Register

Pathfinder CMYK C 0 M 0 Y 100 K 0

RGB R 249 G 227 B 0

Hex #F9E300

05%

VT Yellow

RGB R 117 G 119 B 192

Hex #7577C0

CMYK C 0 M 55 Y 100 K 0

RGB R 255 G 121 B 0

Hex #FF7900

CMYK C 0 M 90 Y 60 K 0

RGB R 237 G 41 B 57

Hex #ED2939

75%

50%

25%

10%

75%

50%

25%

10%

05%

Flex

CMYK C 60 M 50 Y 0 K 0

Core and primary transparency VT Purple 05%

VT Orange Do not tint

VT Red

21


VT Group

2.6 Colour

One Company One Brand

Colour in PowerPoint Charts and diagrams in PowerPoint 1 Our brand Creating differentiation Core materials 2 Basic elements The VTpalette colour system is embedded To giveuse more exibility when you The primary creates Core materials theflcore colours. 3 Core materials in the PowerPoint template and are building charts and diagrams, differentiation within the main body of You can use tints of those colours if 4 A flexible identity should be used if colour isUse required. palette of colours is embedded. the materials that produce. with required,abut the overall impression 5we Targeted communications Use tints of the colours increasing variation and dominance of these materials should be of if more VT Green RGB values differentiation is still required, beingas you produce materials further away VT Blue and white, supported by The values for VT Green have to maintain clarityasand legibility. from the core VT Group materials. This VT Grey. careful VT Yellow can be used been modified for use in charts could take the form of tints, gradations, a highlight or counterpoint, not the and diagrams, and differ from the Please ensure colours and tints transparency or overprints. dominant colour. provide sufficient contrast for people values shown on the previous page. Please use the values shown below with vision impairment, particularly in PowerPoint. colour blindness.

Core only

RGB R 0 G 159 B 218

RGB R 128 G 207 B 237

VT Nuclear Services Limited Geoffrey ScholďŹ eld Laboratory, Unit 1 Westlakes Science & Technology Park Moor Row, Cumbria CA24 3HZ

Tel +44 (0)1928 705373 Fax +44 (0)1946 590277 www.vtplc.com

Sender name Job title

Name Surname Position Company First address line Second address line Third address line Fourth address line

Direct Tel: 01489 775 212 Direct Fax: 01489 775 335 name.surname@vtplc.com

00 Month 0000

VT Blue RGB R 127 G 132 B 133

VT Light Blue

Dear Recipient Ref: Subject of letter here

Pellentesque vel dui sed orci faucibus iaculis. Suspendisse dictum magna id purus tincidunt rutrum. Nulla congue. Vivamus sit amet lorem posuere dui vulputate ornare. Phasellus mattis sollicitudin ligula. Duis dignissim felis et urna. Integer adipiscing congue metus. Nam pede. Etiam non wisi. Sed accumsan dolor ac augue. Pellentesque eget lectus. Aliquam nec dolor nec tellus ornare venenatis. Nullam blandit placerat sem. Curabitur quis ipsum. Mauris nisl tellus, aliquet eu, suscipit eu, ullamcorper quis, magna.

RGB R 179 G 174 B 167

Donec at turpis. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Maecenas ac libero. Integer tempus eleifend felis. Duis sagittis enim sed arcu. Donec at turpis. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Maecenas ac libero. Integer tempus eleifend felis. Duis sagittis enim sed arcu. Donec at turpis. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut.

Colour is a powerful means of visual recognition. It helps to establish a consistent and recognisable brand identity, whilst providing flexibility to allow for differentiation. To help you choose the right colour combinations, the VT colour system is divided into three areas: core, primary and flex. If appropriate, silver or fluorescent yellow can add real vibrancy to items such as merchandise and events collateral.

Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis non. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis non. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis non. Yours sincerely

VT Grey

RGB R 173 G 198 B 50

VT Light Grey

Sender Name

RGB R 233 G 240 B 154

VT Nuclear Services Limited Registered in England and Wales. Number: 5339062 Registered OfďŹ ce: VT House, Grange Drive, Hedge End Southampton, Hampshire SO30 2DQ, UK

Core and yellow (see note above)

VT Green

RGB R 0 G 198 B 215

VT Light Green

RGB R 77 G 215 B 227

VT Turquoise

RGB R 117 G 119 B 192

VT Light Turquoise

RGB R 158 G 160 B 211

Core and primary gradation

VT Purple

RGB R 255 G 121 B 0

RGB R 255 G 161 B 77

VT Group

VT Light Purple

Intergrated Support Services Always there

VT Orange RGB R 253 G 237 B 18

VT Light Orange RGB R 237 G 41 B 57

VT Yellow

VT Red

Charts and graphs Core, primary and yellow 95%

90%

92%

85% 80%

85%

20

Success rate 2008/2009

Response time under 15 mins

Tasks completed on schedule


Templates and the colour system The VT colour system is embedded into all design templates. Do not amend the colour values within those templates.

Flex The role of white Vinyls forcolours livery and signage Specials Flex colours to be used sparingly White iscolours an essential and active design The colours usedare for the majority of Special can give after are consultation the element in the VTthe colour system. liveryand andonly signage specified with in vinyl communications stand-out Department. Usingsometimes white doesneed. not mean that there four widely available ranges: the they Use them on is usingCommunications something missing. In the same way that Avery 700, 800 and 900 series, and 3M targeted communications such as colour is used more expansively away from Scotchcal Series 70. invites and brochures. Order a ‘wet’ the centre, white can beunsure used less outside printed proof if you are of how of core materials. the colour might work on your design.

50%

25%

10%

05%

Global Networks Connecting broadcasters and audiences world wide

1

Global networks

PMS 877

VT Fluorescent Yellow 75%

50%

25%

10%

05%

VT Metallic Silver

Avery 809

SPLENDOGEL LITHO

Avery 832

Core and primary

Using the colour system

75%

PMS 803

VT Group

PowerPoint, special colours and vinyls

Core and primary tint

Avery 886

Avery 839

Core, primary transparency and flex Welcome to Pathfinder The online career guidance program offering job matching, interset profiling and more!

Existing user If you have used PathfinderLive please login below Username:

New user If you are a new user, please enter the acess code you have been given. Access code

Password: Forgotten username or password Login

Register

Pathfinder

Core and primary transparency

21


VT Group

One Company One Brand

1differentiation Our brand CreatingCreating differentiation Core materials Core materials 2 Basic elements The primary The palette primary creates palette creates Core materials Core materials use the core use the colours. core colours. 3 Core materials differentiation within the within main the body main of body of You can You use can tintsuse of those tints of colours those ifcolours ifdifferentiation 4 A flexible identity the materials that5we produce. that we produce. Use withUse with required,required, but the overall but theimpression overall impressionthe materials Targeted communications increasing increasing variationvariation and dominance and dominance of these of materials these materials should be should of be of as you produce materialsmaterials further away further away VT Blue VT andBlue white, and supported white, supported by by as you produce corethe VT core Group VTmaterials. Group materials. This This VT Grey.VT VTGrey. Yellow VTcan Yellow be used can be as used as from thefrom could the take formthe of tints, form gradations, of tints, gradations, a highlight a highlight or counterpoint, or counterpoint, not the not the could take transparency transparency or overprints. or overprints. dominant dominant colour. colour.

2.6 Colour Core only Core only VT Nuclear Services Limited Geoffrey Scholfield Laboratory, Unit 1 Westlakes Science & Technology Park Moor Row, Cumbria CA24 3HZ

Tel +44 (0)1928 VT Nuclear 705373 Services Limited Fax +44Geoffrey (0)1946 590277 Scholfield Laboratory, Unit 1 www.vtplc.com Westlakes Science & Technology Park Moor Row, Cumbria CA24 3HZ

Tel +44 (0)1928 705373 Fax +44 (0)1946 590277 www.vtplc.com

Name Surname Position Company First address line Second address line Third address line Fourth address line

Name Surname Sender name Position Job title Company First address lineDirect Tel: 01489 775 212 Second addressDirect line Fax: 01489 775 335 Third address line name.surname@vtplc.com Fourth address line

00 Month 0000

00 Month 0000

Dear Recipient

Dear Recipient

Ref: Subject of letter here

Ref: Subject of letter here

Sender name Job title Direct Tel: 01489 775 212 Direct Fax: 01489 775 335 name.surname@vtplc.com

Pellentesque vel dui sed orci faucibus iaculis. Pellentesque Suspendisse vel dui sed dictum orcimagna faucibus id purus iaculis.tincidunt Suspendisse dictum magna id purus tincidunt rutrum. Nulla congue. Vivamus sit ametrutrum. lorem posuere Nulla congue. dui vulputate Vivamusornare. sit amet Phasellus lorem posuere mattis dui vulputate ornare. Phasellus mattis sollicitudin ligula. Duis dignissim felis etsollicitudin urna. Integer ligula. adipiscing Duis dignissim conguefelis metus. et urna. NamInteger pede. adipiscing congue metus. Nam pede. Etiam non wisi. Sed accumsan dolor acEtiam augue. non Pellentesque wisi. Sed accumsan eget lectus. dolor Aliquam ac augue. nec Pellentesque dolor nec eget lectus. Aliquam nec dolor nec tellus ornare venenatis. Nullam blandit tellus placerat ornare sem.venenatis. Curabitur Nullam quis ipsum. blandit Mauris placerat nisl sem. tellus,Curabitur quis ipsum. Mauris nisl tellus, aliquet eu, suscipit eu, ullamcorper quis, aliquet magna. eu, suscipit eu, ullamcorper quis, magna. Donec at turpis. Integer lacinia euismod Donec tortor.atNunc turpis. nislInteger sem, auctor laciniaeu, euismod iaculistortor. vitae, Nunc eleifend nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. nec, tellus. Sed erat Nunclacus, enim.rutrum Suspendisse nec, tempor potenti. ut, Sed semper erat lacus, rutrum nec, tempor ut, semper ut, nisl. Maecenas ac libero. Integer tempus ut, nisl. eleifend Maecenas felis.ac Duis libero. sagittis Integer enimtempus sed arcu. eleifend Donec felis. Duis sagittis enim sed arcu. Donec at turpis. Integer lacinia euismod tortor.atNunc turpis. nislInteger sem, auctor laciniaeu, euismod iaculistortor. vitae, Nunc eleifend nislnec, sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti.tellus. Sed erat Nunclacus, enim.rutrum Suspendisse nec, tempor potenti. ut, Sed semper eratut, lacus, nisl. rutrum nec, tempor ut, semper ut, nisl. Maecenas ac libero. Integer tempus eleifend Maecenas felis.ac Duis libero. sagittis Integer enimtempus sed arcu. eleifend Donec felis. at turpis. Duis sagittis enim sed arcu. Donec at turpis. Integer lacinia euismod tortor. Nunc nislInteger sem, auctor laciniaeu, euismod iaculistortor. vitae, Nunc eleifend nislnec, sem,tellus. auctor Nunc eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, enim.rutrum Suspendisse nec, tempor potenti. ut. Sed erat lacus, rutrum nec, tempor ut.

Colour is a powerful means of visual recognition. It helps to establish a consistent and recognisable brand identity, whilst providing flexibility to allow for differentiation. To help you choose the right colour combinations, the VT colour system is divided into three areas: core, primary and flex. If appropriate, silver or fluorescent yellow can add real vibrancy to items such as merchandise and events collateral.

Integer lacinia euismod tortor. Nunc nislInteger sem, auctor laciniaeu, euismod iaculistortor. vitae, Nunc eleifend nislnec, sem,tellus. auctor Nunc eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, enim.rutrum Suspendisse nec, tempor potenti. ut, Sed semper eratut, lacus, nisl. rutrum Vivamus nec, sit tempor ut, semper ut, nisl. Vivamus sit amet felis non. Integer lacinia euismodamet tortor.felis Nunc non. nislInteger sem, auctor laciniaeu, euismod iaculistortor. vitae, Nunc eleifend nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. nec, tellus. Sed erat Nunclacus, enim.rutrum Suspendisse nec, tempor potenti. ut, Sed semper eratut, lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis non. Integernisl. lacinia Vivamus euismod sit amet tortor.felis Nunc non. nislInteger sem, auctor laciniaeu, euismod iaculistortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse vitae, eleifendpotenti. nec, tellus. Sed erat Nunclacus, enim.rutrum Suspendisse nec, tempor potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis ut, non. semper ut, nisl. Vivamus sit amet felis non. Yours sincerely

Yours sincerely

Sender Name

Sender Name

VT Nuclear Services Limited VT Nuclear Services Limited Registered in England and Wales. Number: 5339062 Registered in England and Wales. Number: 5339062 Registered Office: VT House, Grange Drive, Hedge EndRegistered Office: VT House, Grange Drive, Hedge End Southampton, Hampshire SO30 2DQ, UK Southampton, Hampshire SO30 2DQ, UK

Core and yellow Core and yellow

Core and primary Core and gradation primary gradation

VT Group

Core, primary Core, and primary yellowand yellow

20

Intergrated Support VT Group Services Always there

Intergrated Support Services Always there


Templates and the colour system The VT colour system is embedded into all design templates. Do not amend the colour values within those templates.

Flex colours Flex colours The roleThe of white role of white Flex are colours to beare used to be sparingly used sparingly White is White an essential is an essential and active and design active designFlex colours and onlyand afteronly consultation after consultation with the with the elementelement in the VTincolour the VTsystem. colour system. Communications Department. Department. Using white Using does white notdoes mean not that mean there that is there Communications is something something missing.missing. In the same In the way same thatway that colour iscolour used more is used expansively more expansively away from away from the centre, thewhite centre, can white be used can be less used outside less outside of core materials. of core materials.

Global Networks VT Group Connecting broadcasters and audiences world wide

Global networks

Global Networks Connecting broadcasters and audiences world wide

11

Global networks

Core and primary Core and primary

Using the colour system

VT Group

Using the colour system

Core and primary Core and tint primary tint

SPLENDOGEL LITHO

Core, primary Core, transparency primary transparency and flex and flex Welcome to Pathfinder The online career guidance program offering job matching, interset profiling and more!

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Core and primary Core and transparency primary transparency

21


VT Group

One Company One Brand

1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

2.6 Colour

Colour is a powerful means of visual recognition. It helps to establish a consistent and recognisable brand identity, whilst providing flexibility to allow for differentiation. To help you choose the right colour combinations, the VT colour system is divided into three areas: core, primary and flex. If appropriate, silver or fluorescent yellow can add real vibrancy to items such as merchandise and events collateral.

20


Templates and the colour system The VT colour system is embedded into all design templates. Do not amend the colour values within those templates.

SPLENDOGEL LITHO

21


VT Group

Images bring a brand to life. They are the single most important element in creating memorable and credible communications. Choose images that embody our values: people, performance and partnering.

One Company One Brand

2.7 Imagery

People

Performance

Partnering

People People are at the heart of our company. However, make sure that you have permission to use images of people by using a model release form – especially for non VT employees and particularly children. Visualisations and illustration Photography will always be the main type of imagery that we use. Visualisations and computer generated images can be used as long as they follow the same guidelines as photography.

Getting the best out of images š If you have strong images, use them confidently, particularly on covers. š

š

š

š

22

Photomontages that tick off every stakeholder can weaken cover designs in particular – avoid wherever possible.

š

š

š

As a general rule, use good images big – in tandem with strong copywriting they can create the emotional points that structure a communication. With smaller images, use the grid to create structure and pattern. Avoid cliches and metaphors as they will give your materials a ‘clip art’ feel. Overuse of coloured gels in photography should be avoided.

š

Communicate innovation and performance through an unusual viewpoint, and create drama through scale. Cropping is a key tool. It can create the unexpected and revitalise the familiar. A graphic treatment to an image can add a change of pace or give a campaign or event a particular look and feel. In certain cases, a graphic treatment can mask a poor quality image. Consider your audience. Wherever possible, when selecting photo subjects, ensure an appropriate mix of gender, ethnic backgrounds and ages. VT operates throughout the world so remember to be sympathetic to cultural differences.


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Image resolution In print, make sure that images are 300dpi at the final size and converted to CMYK. Exhibition panels work at lower resolution, so need to be 100dpi at the final size. On screen, all images should be 72dpi and converted to RGB. Import and use images at around their original size as reducing larger images within the document can create larger file sizes.

Image resolution at final size On screen: 72dpi PowerPoint: 120dpi Print: 300dpi Exhibition: templates provided at Ÿ scale, 400dpi – 100dpi at final size.

Reproducing images Use full colour, black and white, and monotone. Be careful with duotones as the colour combinations can give unpredictable results.

Commissioning original photography Make sure that the original resolution is 300dpi at A4 so that images will retain quality even at A4 or A3.

Print black and whites using CMYK for a richer effect than using black alone.

Use photographers that shoot digitally and provide images on CD. Never use film/neg/prints as this will incur further costs for printing and scanning.

23


VT Group

One Company One Brand

2.8 Formats and templates

VT Group

Common formats and templates have been created to ensure consistency across all of our most important communications. They are a vital part of a strong brand, helping materials to fit together regardless of origin.

Document title Sub-title

VT Group

Document title Sub-title

VT V T Group VT Group

Document title Sub-title

Printed literature templates Three families of sizes provided. VT Group literature system formats. UK formats based on A sizes. US formats based on US letter. Template specification Application: InDesign Typeface: Helvetica Neue LT PostScript for Mac See Section 2.6 for information on fonts, and if you are a PC user. See Section 4 for more on VT literature.

Arial Bold 28pt VT Blue Arial Bold 20pt VT Grey

Presentations Template provided with title and text, masters embedded with graphics and colour system, and suggestions on image usage and charts. Template specification Application: MS PowerPoint Typeface: Arial See Section 3.2 for more on PowerPoint.

24

Online Online templates are used to create pages for any online activity, including our global website and any microsites. Template specification Typeface: Arial See Section 4.3 for more on online.

Document title Sub-title


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Do I have to use templates? Yes! If you are developing or commissioning any communications materials, use the following templates.

Downloads InDesign and PowerPoint templates can be downloaded at www.vtplc.com/brand

Printed formats All types of brochure are covered in Section 4. Refer to this to know which format you should use for the type of brochure you are developing. Posters may be landscape or portrait. If you need to produce display size panels or posters above A3/tabloid, scale up the template provided. Exhibition stands Templates are provided for a standard four panel plus two end caps popup stand (3x4 kit), and a pull up bannerstand. If you have existing systems that are slightly different, amend the size whilst retaining the overall size and position of elements. Stationery A single design for letters, compliment slips and business cards is used for the whole company. The printed letterhead is used in conjunction with the VT Group Word letterhead template. All stationery, including business cards, is printed by an approved external company. Do not order stationery outside of this supplier.

Presentations Use the VT Group PowerPoint template for all presentations. It contains stylesheets and colours for all of the types of pages you would normally need. Online Online templates are used to create pages for any online activity, including our global website and any microsites. Speak to the Communications Department if you wish to develop or post any online content on the global websites, or develop any microsites. Internal Word templates Various Word templates for internal purposes are available – check the brand website for the full list of templates. Non-standard formats The approved formats are shown on this page and should be used for the majority of our printed communications. If you need to use a nonstandard format, speak to the Communications Department before beginning any work. For guidance on setting up the correct grid and horizon line on non-standard formats, see Section 2.11.

Stationery Pre-printed stationery templates held by preferred suppliers in the UK and the US. Use with a Word letterhead template installed on all VT Group PCs Template specification Application: Word 2000–2007 Typeface: Arial See Section 3.1 for more on stationery.

www.vtplc.com

Display stands Popup and bannerstand provided. Amend the exact sizes depending on the system that you are using. Template specification Application: InDesign Typeface: Helvetica Neue LT PostScript for Mac See Section 2.6 for information on fonts, and if you are a PC user. See Section 4.2 for more on display stands.

25


VT Group

Whilst the position of some of the embedded elements remains unchanged, use the basic elements of colour, type and angle to create infinite variation depending on your audience and the elements you have at your disposal.

One Company One Brand

2.9 Print templates

Embedded elements All covers should contain certain elements that are embedded in the template, regardless of which format you use.

1

VT Group

2

First Line Second line

1. VT Group name Positioned top left module on all items. VT Blue or white always. 2. Document title Title should be set in Helvetica Neue LT 65 Medium, subtitles should be set in 55 Roman. Always use VT Blue and VT Grey, or white. 3. VT Group logo Set size and position defined by the first two columns of the template. Principally, use the primary version or white, but it may be necessary to use the black version if the item is reproduced in black only.

5

4

3

4. Horizon line The horizon line is not a printed element, just a height that should be present in every cover design in some way. The horizontal rules on cover grids stop at the position of the horizon line. The horizon line should feature on all covers, but not necessarily on other communications such as posters or adverts. See Section 2.11 for more information. 5. Partner or customer logos If there is a need to include logos from our customers or partners, use the position shown. Ensure that the partner logo is visually the same size as the VT Group logo. 6. Accreditation logos Generally, accreditation marks should appear on the back cover of literature. Where they do need to have greater prominence, they should appear in the position shown. See Section 2.12 for more information. Use position 5 or 6 for partner, customer or accreditation logos if the design requires.

6

26


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Using the templates The print and exhibition templates have embedded positions for many of the basic design elements so that the core elements take care of themselves. Templates contain the following:

Downloads InDesign templates can be downloaded at www.vtplc.com/brand

Master pages Pull down the page you need from the master pages window. Embedded graphics Do not amend the position of these embedded items. Templates contain the following compulsory elements: š VT Group name š VT Group logo š Positions for title and subtitle (if required) Grids and gutters 9, 7 or 5 column grid depending on the format. 3mm gutter on all literature formats, 20mm gutter on exhibition formats. Colour The VT colour system is included in all templates.

Downloadable templates VT literature system templates

Style sheets The preferred type sizes are included.

Bullet points Use the style sheets to ensure bullets are styled correctly. Bleeds Where applicable, bleeds are included on all templates. Templates and font versions InDesign templates are supplied with the Postscript for Mac version of Helvetica Neue LT. If you are using a PC, Postscript fonts will open up normally. TrueType font users will have to update the fonts using the Find Font window that appears when the template is opened. Designing with templates Embedded elements remain unchanged, with the other elements organised according to the underlying grid to create a final design. All graphics are created using the basic elements. Varying content Templates will not cover every eventuality. For example, when using wiro binding, adjust the template accordingly. If you have to amend, try to match to the original positions and sizes.

Standard US templates

Exhibition templates

Display sizes

Advert template

Use in both the UK Standard A sizes and US when creating for general use the listed items. outside of the US.

Standard US sizes for general use within the US.

Market Folder 218x303mm 8.58x11.93"

A3 297x420mm 10mm margins 9 column grid 3mm gutters

Tabloid 11x17" 0.39" margins 9 column grid 0.12" gutters

The sizes shown are the final size. Templates are created at ¼ scale.

For display sizes, scale up the A3/ Tabloid template, making sure that the logo is scaled up accordingly.

A5 landscape 210x148mm 7mm margins 9 column grid 3mm gutters

A4 210x297mm 10mm margins 9 column grid 3mm gutters

Letter 8.5x11" 0.39" margins 9 column grid 0.12" gutters

A5 148x210mm 10mm margins 7 column grid 3mm gutters

Halfletter 5.5x8.5" 0.39" margins 7 column grid 0.12" gutters

DL 99x210mm 7mm margins 5 column grid 3mm gutters

Pamphlet 3.7x8.5" 0.25" margins 5 column grid 0.12" gutters

Papers Use coated papers for the majority of printed materials. Uncoated stocks can be used if appropriate. Try to specify a paper with a high recycled content, such as Evolve or Revive which can be up to 100% recycled.

Choosing a printer When choosing a printer, look for waterless or low-alcohol presses that use less solvents. Printing locally also reduces delivery miles. At the very least, use printers who have environmental accreditations such as EMAS, ISO 14001 or FSC, and US equivalents.

Case Studies 210x297mm 8.27x11.69" Product Sheets 210x275mm 8.27x10.83" Capability Inserts 210x253mm 8.27x9.96" All literature systems templates contain 10mm/0.39" margins 9 column grid 3mm/0.12" gutters

Standard UK templates

Popup 3350x1904mm 60mm margins 5 column grid per panel 20mm gutters Bannerstand 640x1864mm 60mm margins 5 column grid 20mm gutters

The recommended weights are: š 300–350gsm for covers and 135–170gsm for text (UK) š 110#–130# Cover and 100# Text (US) Digital printing Digital print is very efficient for smaller quantities with less paper waste and no resourcedepleting aluminium plates. Digital also enables individual brochures to be tailored if appropriate for, say, an invitation to an event or launch.

Recyclability Where possible, use water-based varnishes to help with recycling. Occasionally, you may be able to print with less colours, lighter paper and fewer pages. It will be cheaper to design, produce and deliver.

27


VT Group

Partnering is one of the three core values, and is critical to our success. As such, we need to be able to incorporate our partners’ logos into our communications where necessary, and to have clear rules when providing our logo to them.

One Company One Brand

2.10 Partnerships and using other logos

Partner logo positions Where VT is the prime partner, incorporate the partner logo in one of the two preferred positions described in the template, choosing the best one depending on your design. Ensure that the partner logo is visually the same size as the VT Group logo.

VT Group

VT Group

First Line Second line

More than one logo should be always be arranged horizontally, never vertically. Partner logos should not overpower the VT Group logo or interfere with the design in any way.

VT Group

28

First Line Second line

VT Group

First Line Second line

First Line Second line


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Remember 1 We are one company. Do not develop any other logos.

Downloads Approved logo artwork in a variety of file formats can be downloaded at www.vtplc.com/brand

2 The VT Group logo should never be combined with another logo. 3 Do not attempt to approximate the VT brand identity for a joint venture or partnership. In this case, develop a new brand altogether. 4 Always include the VT Group logo on all materials. 5 The aim in all situations is to protect and reinforce the VT Group brand. If you are unsure about the use of partner logos, please contact the Communications Department.

www.vtplc.com

Developing materials with a partner Where VT is the prime partner use the VT brand identity, incorporating the partner logo in the preferred positions described in the template. Where VT is the secondary partner use the brand identity of the prime partner. In respect of branding material relating to a specific contract, any contractual requirements relating to brand take precedence over VT’s own brand guidelines. See Section 2.2 for more information.

Where VT is a partner For products, contracts or programmes that are jointly owned and where the VT brand identity is inappropriate, a different identity altogether should be developed, perhaps referencing the parent logos within materials. Contact: branding@vtplc.com Developing other logos We do have some approved platform logos that can be incorporated into our identity. No other marks, emblems or logos should be created without permission from the Communications Department. Contact: branding@vtplc.com

Supplying our logo Always provide correct artwork and clear instructions on its use. Where possible, ask for a PDF or print out of how it is being used. Which version should I supply? The primary version is always the preferred version, but the others are fine as long as they are used correctly. Always supply the approved digital artwork available from the website. What size? Dictated by the brand identity rules of the other company, but ideally not below its minimum size of 15mm/0.6". Are there any other rules? Observe the rules on clear space. See Section 2.3 for more information. 29


VT Group

One Company One Brand

2.11 Positioning the logo and horizon line on non-standard formats

Step 1 Create 16 rows within the page margins – in this A4 example the margins are 10mm.

VT uses standard formats for all materials, but should you need to use a non-standard format, there is a simple approach to creating the underlying grid and positioning the logo and horizon line.

Step 2 Place the VT Group logo on the guide for the third row. Size to two columns wide.

Step 3 Remove the guides for the top four rows – shown dotted – to leave the grid from the horizon line downwards.

Exhibitions Exhibition formats such as popups and bannerstands require a slightly higher position for the logo and horizon line. Follow the steps above but set the horizon line on the third row and the logo on the second.

Columns and margins Refer to Section 2.9 for the closest existing template according to page width, and use as a basis for the design. For example, a design sized 120mm wide is closest to the DL width so 5 columns and 7mm should be set.

30

Using the horizon line The horizon line should feature on all covers, but not necessarily on other communications such as posters or adverts.


The titling system is a constant element of covers only. It gives fixed positions for the VT name and logo, and a flexible solution to delivering the document title and any related information.

1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

2.12 The titling system

VT Group name Top left on all covers and always in VT Blue or white. First line Use for the document title. Set in title case. If the title runs over two or more lines, continue to set in VT Blue Helvetica Neue LT 65 Medium.

VT Group

First Line Second line

Second line An optional line that can be used as appropriate. This could be for a subtitle or even a course listing beneath the document title. Set in sentence case VT Grey Helvetica Neue LT 55 Roman. VT Group logo Primary version preferred. Do not amend the size and position. A flexible system The titling system allows you to adapt to whatever title and content you require. The examples below show how a similar set of content can be delivered in a flexible way that suits your needs. The constant element is always the VT Group name and logo (not shown).

VT Group

Asset Availability and Fleet Management

VT Group

Asset Availability and Fleet Management

VT Group

Asset Availability and Fleet Management World class capabilities

VT Group

Running heads Style running heads independently of the titling system to suit the content and design of the document.

World Class Capabilities Asset Availability and Fleet Management

Enhancing Potential 19–20

19

Section 1

Annual Report 2010 www.vtplc.com


VT Group

One Company One Brand

2.13 Combining the elements

Combining our name, logo, angle, type, colour, imagery and formats enables you to communicate our work clearly yet within a dynamic and progressive framework that can flex according to the audience or the type of communication.

Angle and scale Extreme variations in the size of the VT angle and other elements can create a dynamic sense of movement. The angle can also be used to hold images and colour.

8pt Effective Bold VT Blue ing Group munications t Bold VT Grey

Make your point

up presentations

The VT Group Employee Survey launches on 13th January 2010 Make sure you take part

32


VT Group

One Company One Brand

Core materials

See reverse for section contents

Core materials These materials are the ambassadors of our brand: the business card given at a first meeting, the vehicles and signs in our communities, the clothes worn on the way home, or the pen 3.1 Stationery 34 3.2 PowerPoint given at an exhibition.36 All are built 3.3 Livery 38 3.4 Merchandise and gifts core colours 40 with our logo, and 3.5 External and reception signage 42 angle they say 3.6 Clothingto the fore so that 46 VT clearly and without question. 3

33


VT Group VT Group One Company One Brand

One Company One Brand

2.13 Core Combining the elements

materials

3 Core materials Combining our name, logo, angle, type, colour, imagery and formats enables you to communicate our work clearly yet within a dynamic and progressive framework that can fl3.1 ex Stationery according to the audience 34 PowerPoint 36 or the3.2 type of communication. 3.3 Livery 38 3.4 3.5 3.6

Merchandise and gifts External and reception signage Clothing

Angle and scale Extreme variations in the size of the VT angle and other elements can create a dynamic sense of movement. The angle can also be used to hold images and colour.

8pt Effective Bold VT Blue ing Group munications t Bold VT Grey

Make your point

up presentations

The VT Group Employee Survey launches on 13th January 2010 Make sure you take part

32

See reverse for section contents

40 42 46


These materials are the ambassadors of our brand: the business card given at a first meeting, the vehicles and signs in our communities, the clothes worn on the way home, or the pen given at an exhibition. All are built with our logo, core colours and angle to the fore so that they say VT clearly and without question.

33


VT Group

Stationery expresses our brand to both existing and prospective clients every day. The UK and US each have a preferred supplier and a single template for all items, so that we give a clear and consistent first impression of our company.

One Company One Brand

3.1 Stationery

Make the letterhead your own When opened, a dialogue box allows you to insert your details. The correct registered details and accreditations are added by selecting the business (or entity) from the drop down menu at the top.

Template requirements The template requires MS Office 2000–2007. To access the registered information correctly, the accompanying XML file needs to be in the same folder as the template. Finally, enable macros in Word.

VT Nuclear Services Limited Geoffrey Scholfield Laboratory, Unit 1 Westlakes Science & Technology Park Moor Row, Cumbria CA24 3HZ

Tel +44 (0)1928 705373 Fax +44 (0)1946 590277 www.vtplc.com

Name Surname Position Company First address line Second address line Third address line Fourth address line

Sender name Job title Direct Tel: 01489 775 212 Direct Fax: 01489 775 335 name.surname@vtplc.com

00 Month 0000

Dear Recipient Ref: Subject of letter here Pellentesque vel dui sed orci faucibus iaculis. Suspendisse dictum magna id purus tincidunt rutrum. Nulla congue. Vivamus sit amet lorem posuere dui vulputate ornare. Phasellus mattis sollicitudin ligula. Duis dignissim felis et urna. Integer adipiscing congue metus. Nam pede. Etiam non wisi. Sed accumsan dolor ac augue. Pellentesque eget lectus. Aliquam nec dolor nec tellus ornare venenatis. Nullam blandit placerat sem. Curabitur quis ipsum. Mauris nisl tellus, aliquet eu, suscipit eu, ullamcorper quis, magna. Donec at turpis. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Maecenas ac libero. Integer tempus eleifend felis. Duis sagittis enim sed arcu. Donec at turpis. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Maecenas ac libero. Integer tempus eleifend felis. Duis sagittis enim sed arcu. Donec at turpis. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis non. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis non. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis non. Yours sincerely

Sender Name

VT Nuclear Services Limited Registered in England and Wales. Number: 5339062 Registered Office: VT House, Grange Drive, Hedge End Southampton, Hampshire SO30 2DQ, UK

34


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

One letterhead, one company A single style of pre-printed letterhead is used for all parts of the business. The same letterhead also doubles as the continuation sheet so there should be no ‘wrong tray’ issues.

Download Templates should be installed on all VT PCs. If not, download them at www.vtplc.com/brand

UK and US versions The overall design of the stationery is the same for both UK and US. The only difference is the size of the items. Templates All parts of the company use the Word UK and US templates that have been created to overprint on the pre-printed letterhead. Templates use Arial Regular and Arial Bold as the main typefaces. Do not amend them.

Specifications UK Letterhead Size: 210x297mm Stock: Evolve Everyday Weight: 100gsm 100% recycled Compliments slip Size: 210x99mm Stock: Evolve Everyday Weight: 100gsm 100% recycled Business card Size: 85x55mm Stock: Spendorgel Weight: 340gsm FSC Certified US Letterhead Size: 8.5x11" Stock: Classic Crest Recycled Weight: 70# Text Business card Size: 3.5x2" Stock: Classic Crest Solar Weight: 130# Cover

Partner logos Print partner logos in their own colour, and position according to the artwork held by the approved supplier in your country.

VT Four S Limited Bay Tree Avenue, Kingston Road Leatherhead KT22 7UE

Partner stationery We work closely with partners and occasionally require jointly branded stationery. A position for a partner logo has been specified on all three main stationery items. Please use these as a basis for any further partnerships. Stationery variants VT Enterprise and VT Flagship currently have their own letterhead, using their respective logo instead of VT Group. The style and layout of all items is the same as any VT Group stationery. Ordering stationery Any stationery items are printed using one approved supplier for the UK and one for the US. Do not order outside of these suppliers.

Tel +44 (0)800 073 4444 Fax +44 (0)1372 834000 www.vtplc.com

Name Surname Position Company First address line Second address line Third address line Fourth address line

Sender name Job title Direct Tel: 01489 775 212 Direct Fax: 01489 775 335 name.surname@vtplc.com

With compliments

00 Month 0000

www.vtplc.com

Dear Recipient Ref: Subject of letter here Pellentesque vel dui sed orci faucibus iaculis. Suspendisse dictum magna id purus tincidunt rutrum. Nulla congue. Vivamus sit amet lorem posuere dui vulputate ornare. Phasellus mattis sollicitudin ligula. Duis dignissim felis et urna. Integer adipiscing congue metus. Nam pede. Etiam non wisi. Sed accumsan dolor ac augue. Pellentesque eget lectus. Aliquam nec dolor nec tellus ornare venenatis. Nullam blandit placerat sem. Curabitur quis ipsum. Mauris nisl tellus, aliquet eu, suscipit eu, ullamcorper quis, magna. Donec at turpis. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Maecenas ac libero. Integer tempus eleifend felis. Duis sagittis enim sed arcu. Donec at turpis. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Maecenas ac libero. Integer tempus eleifend felis. Duis sagittis enim sed arcu. Donec at turpis. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut.

Debbie Dawson BSc (Hons) MSc Finance Officer 7 James Yard, R/O 480 Larkshall Road Highams Park, London E4 9UA Tel +44 (0)1483 413200 Fax +44 (0)1483 413201 Mob +44 (0)7958 575321 Email debbie.dawson@vt-group.com www.vtplc.com

Compliments slips A single compliments slip is used for all sites, containing only the VT Group or variant logo/ partner logo, and the global URL.

Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis non. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis non. Integer lacinia euismod tortor. Nunc nisl sem, auctor eu, iaculis vitae, eleifend nec, tellus. Nunc enim. Suspendisse potenti. Sed erat lacus, rutrum nec, tempor ut, semper ut, nisl. Vivamus sit amet felis non. Yours sincerely

Sender Name

VT Four S Limited Registered in England and Wales. Number: 4889149 Registered Office: VT House, Grange Drive Hedge End, Southampton, Hampshire SO30 2DQ, UK

A joint venture between VT Group and Surrey County Council

35


VT Group

VT use one PowerPoint template for all presentations. It contains the correct style sheets and colours for all of the different pages you would need for most situations. Use them as the basis for your own presentation.

One Company One Brand

3.2 PowerPoint

Title slide The VT Group logo, core colours and angle are the main elements of the title master. Use this slide for the majority of presentations.

Creating Group Arial 28ptEffective Bold VT Blue Communications Arial 20pt Bold VT Grey VT Group presentations

Joint branding Partner logos are anchored opposite the VT Group logo on the title slide only. This is the only slide and position that partner logos can be included. Scale the partner logo so that it balances with the VT Group logo.

Using colour The VT colour system is embedded in the template. Use it for any graphic elements or backgrounds. If greater differentiation is required for charts and diagrams, a wider range of colours is also embedded. See Section 2.6 for more information on colour, including full RGB references.

36

Working Partnership Arial 28ptin Bold VT Blue

VT Group and VT Surrey Arial 20pt Bold Grey County Council


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Type and colour Use the sizes, weights and colours in the template – Arial for all text, and VT Blue, VT Grey and black for headings, text and notation. Other colours can be used if legibility is unaffected and the overall scheme is retained.

Download The PowerPoint template can be downloaded at www.vtplc.com/brand

Image size To ensure that the presentation size is kept to a minimum, save all images as RGB and at 72dpi at their final size. Bullet points Bullet points in the PowerPoint template are styled using the style sheets. The templates use the standard square bullet. Please note this is different from the InDesign templates.

Title master Update the title slide with a title and sub-title for your presentation using the style and sizes shown.

Text master This slide contains the basic formatting for text and bullet point levels.

Seven steps to help create effective presentations 1 Only use the template provided, never 35mm slides or acetates. 2 15–20 slides is a good maximum. 3 Your first slide should be the Master Title. Fill in the details according to the template. 4 Use no more than five bullet points per slide. 5 Always use up-to-date figures. 6 If you are presenting, practice your talk beforehand so that you know how long it will take. 7 Set a time limit for the presentation, and then time for questions.

Arial 28pt Bold VT Blue Arial 20pt Bold VT Grey

Creating VT Group presentations: placing elements

Arial 28pt Bold VT Blue

Grid A underlying grid is present on all slides and can be used to organise type and images.

Arial 24pt VT Grey If text transitions are used they must be ‘wipe from left’

Generally position imagery on the right hand side within the slide margin. Try to align other elements to create a neater layout.

– Arial 20pt VT Blue

Keep all content within the grey dotted area.

Creating VT Group presentations Image placement – – – –

Don’t let images bleed off the edge of the slide Use the grid to place images Crop or scale images to fit Place images on the right side of the slide

Getting creative – Using angled images – ensure they meet the 66º rule – These will need to be created in Photoshop or a similar package to create transparency

Charts and diagrams can be created in PowerPoint using the VT colour system. All graphic elements should be placed within the grid embedded in the PowerPoint file.

Aspect ratio Presentation templates are available in both standard format (4:3 ratio) and widescreen (16:9 ratio).

Sample charts

Colour palette Core Palette VT Blue

VT Grey

VT White

R 000 G 159 B 218

R 127 G 132 B 133

R 127 G 132 B 133

Style and colour Graphs and charts should be clear and simple. The sectors should be coloured using colours from the VT Colour Palette. As a general rule, no borders, shadows or 3-D options should be used. All axis and legend type should be Arial regular

The supplementary colour palette has been developed to give a choice of tones when producing charts and graphs with multiple data channels. The overall feel of the slide should still be focused around the core colours of white, blue and grey.

Supplementary Palette

Adding imagery A single large image can be added in the text slide, and can be used for section breaks or just for impact.

VT Light Blue

VT Light Grey

VT Turquoise

VT Light Turquoise

VT Green

VT Light Green

VT Purple

VT Light Purple

VT Orange

VT Light Orange

R 128 G 207 B 237

R 179 G 174 B 167

R 000 G 198 B 215

R 77 G 215 B 227

R 173 G 198 B 50

R 233 G 240 B 154

R 117 G 119 B 192

R 158 G 160 B 211

R 255 G 121 B 000

R 255 G 161 B 77

VT Yellow

VT Red

R 253 G 237 B 18

R 237 G 41 B 57

Full slide image example

37


VT Group

One Company One Brand

3.3 Livery

VT operates a wide variety of vehicles, so a flexible approach using the VT angle means that livery can respond to the vehicle contours and panels to achieve a fully integrated look.

70mm

60%

Large vans The extra surface area of larger vehicles means the VT element can be used. It should be 60% of the panel height. Clear space should be 70mm from the panel top left.

This is the only time when the VT element can be used alone. The graphics should be applied at the same 66째 angle on both sides of the vehicle.

Estate cars and small vans Vehicles such as the Touran estate and smaller vans do not have enough room for the VT element.

Special purpose vehicle Security and Fire Rescue, or any vehicles bound by Health and Safety Regulations are an exception to the general rules.

38

They should be painted in their designated colour schemes. If the vehicle is coloured use a white VT Group logo.


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Livery artwork Livery artworks are held by our approved supplier. Contact the Communications Department for details. www.vtplc.com/brand

Compulsory elements Two elements are compulsory on all vehicles: 1 The logo The VT Group logo should be applied to the front doors of all the vehicles. They should be placed visually in the centre of the door panel, this will keep consistency with the fleet. The VT Group logo for the fleet appears at two sizes on the door of vehicles. Choose the size that fits best with the vehicle: š 450x118mm (Ford Transit and VW Touran) š 650x171mm (Citroen Berlingo) 2 The angle graphic The VT angle graphic can be scaled up or down depending on the vehicle’s height. It will fit most vehicles but can be modified if necessary – this will not affect the overall look within the fleet. See the Citroen Berlingo as an example.

The colour of the angle graphics should be specified using Avery vinyls 809, 832 and 839. Other elements The global website. Never include any URL extensions. š Approved business and campaign messages. š Imagery or graphics to support a specific campaign. š

š

Do not include Individual business names (apart from VT Flagship or VT Enterprise). Campaign livery Application of specific campaigns onto vehicles such as taxis is beyond the scope of this section. If you are looking to develop campaign livery speak to the Communications Department. Ordering and approval Approved suppliers in both the UK and US produce livery for VT Group. Please visit the brand website for more information

Rear of the vehicle The rear of the vehicle should feature the VT Group logo on the right hand side only.

Incorporating imagery Type and imagery can be included if appropriate. In this case, the high sided vehicle livery can be printed digitally so that images can be included just as easily as flat colour.

www.vtplc.com

39


VT Group

One Company One Brand

3.4 Merchandise and gifts

Merchandise is an important part of how people experience our brand. Approved core merchandise items have been developed to reflect our brand and should be used for all situations.

Logo position The VT Group logo should be positioned clearly and legibly on all items. Include the global website if required.

Core merchandise This page contains a selection of items taken from the core merchandise range. Not all items are illustrated here, but the examples show the principles of applying the VT Group logo and colours correctly. The current list of core items at time of issue is: š Business card holder š Carrier bag š Conference folder š Golf ball š Lanyard š Promo clip š Pen (standard) – cheaper š Pen (Cross) – gifts and events š Torch š USB memory stick š Umbrella.

40

Sporting merchandise The VT Group logo should be positioned in the centre.

Compulsory elements Two elements are compulsory on all merchandise:

Other elements The global website. URL extensions should only be used in relation to specific campaigns or events. š Approved business and campaign messages. š

1 The logo Only use the VT Group logo – never the business name. Use the primary version of the logo when possible unless the item Do not include background provides insufficient š Individual business names. contrast, in which case use white. Partner logos The logo can be blind embossed Partner logos can be included on if appropriate, for example out of merchandise, but: š The VT Group logo must black leather on a business card or conference folder. always appear. š The partner logo must be 2 Colour positioned in a clear relationship Items should be either white, or with the VT Group logo, usually a match to VT Blue or VT Grey. opposite or adjacent, observing Silver can be used if required. the rules on clear space.

Bespoke merchandise Bespoke items of merchandise can be developed for specific campaigns and events. Contact the Communications Department to ensure all items are on brand. Ordering and approval Only use items from the approved range. Ordering through preferred suppliers will guarantee cost savings, as well as a consistent quality. Before ordering, sign-off and production, all designs need to be submitted to the Communications Department.


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Lanyard The VT Group lanyard is an important symbol of our one company approach across all countries and sites. Do not develop any other lanyards, and always use with an approved identity card.

Core merchandise See the latest list of core merchandise and full technical specifications at www.vtplc.com/brand

Bag The VT Group logo should be positioned in the middle of the bag.

Debbie Dawson Finance Officer ID: VT01728637490H

Torch Position the VT Group logo in the centre of the body of the torch. Partner logos can also be used.

www.vtplc.com

41


VT Group

One Company One Brand

3.5 External and reception signage

Distinct levels of external signage with particular functions, combined with a consistent approach to logo use, naming, typography and materials will help guide users consistently across all VT sites.

Fire Assembly Point

42


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Ordering and approval All signage is provided by a single supplier for each country of operation. They hold a series of master artworks on which all signage is based. Do not order signage outside of this supplier.

Signage templates Signage master templates are held by our approved supplier. Contact the Communications Department for details. www.vtplc.com/brand

Speak to the Communications Department, the signage supplier, and the site manager before ordering.

Factors to consider Each site will have unique requirements based on size, location and possibly security. Wherever possible, existing structures and mountings should be used. Location and surroundings will dictate exact installation and construction details, such as support methods and type of illumination.

Building 53 Main Reception

Welcome Show ID passes on entry Deliveries must report to Administration Office No unauthorised cameras or communication equipment Deliveries/Goods In Main Stores

43


VT Group

One Company One Brand

Installation Wall hung All signage approaches shown can Specify as white powder coated be installed in one of two ways: trays with VT Blue and VT Grey vinyl applied. Use existing fittings Free standing if required. Reuse existing panels by stripping off existing vinyls and applying new. Rounded corners can be retained.

Clear space All distances between elements are defined by the size of the VT Group logo. X is the height from the ascender of the ‘G’ to the descender of the ‘p’.

Logo only A clear space of 1X is used to size the logo when only the logo is required.

1 Large panel A primary logo to a white diabond panel. Consider planning and shed reinforcement when positioning.

Monolith Free standing monoliths are used at the main entrance to a site. Use either the VT Group logo only, or add the site name.

Flags Primary logo screen printed on white is preferred, but white on VT Blue can be used if required. Flags are 1x2m/3x5', double sided, white woven polyester, stitched, hemmed, roped and toggled.

44

Other signage 2X is the clear space on building and directional signage above the logo and to where any type starts. Space below can be 4X if the sign size or content requires.

wards

2 Fret cut lettering Fret cut steel letters raised on pins. Depending on legibility, choose from powder coated VT Blue and VT Grey, or all white.

Botley


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Naming Where possible, do not write ‘VT Group’ in words. Use capitals at the start of any destination or proper name, and an initial capital only for instruction.

Signage templates Signage master templates are held by our approved supplier. Contact the Communications Department for details. www.vtplc.com/brand

Blue arrow Vector artwork for the arrows is embedded in the signage master. Size according to the cap height as shown.

Type Use Helvetica Neue LT for all signage. Medium (65) is the main weight, supported by Roman (55) where required.

Single line of type Use the sign master as the basis for any signage with one line only.

330mm

Sign master The sign master defines the sizes and spacing of the applied graphics. Other signage is created by scaling up or down, adding or reducing space.

Support 1000mm

More than one line of type Helvetica Neue Medium (65) is used for all signage. Instructions and supporting information should be set in Helvetica Neue Roman (55).

Service Lifts

Deliveries must report to Administration Office

Adding rules Insert a rule if the information is distinct. Group destinations in the same direction between rules, and group directional instructions together at the top or bottom (shown).

Safety signage Apply a VT Group logo to any health and safety signage on any site, and in visitor areas. The logo is not required on signage produced for non-visitor areas. Use VT Grey for all lettering.

Welcome Show ID passes on entry No unauthorised cameras or communication equipment Deliveries must report to Administration Office Deliveries/Goods In Main Stores The White House

Legal requirements Traffic, health and safety and warning signage should conform to standards as set by individual countries.

Reception Building 1

Hughes Building Please report to main reception to sign in Goods Inwards and Post Room Site Office Gerard Building HGV deliveries should sign out and leave via the Smith Street entrance

Workshop

Mandatory personal protective equipment to be worn in this area

All staff

Wear hard hats during lifting operations. Wear eye protection within designated areas.

All visitors

Keep to the green designated walkways. Wear eye protection within designated areas. Safety shoes to be worn in production areas.

Potential hazards

Receptions A raised or vinyl version of the primary logo can be applied to an internal wall behind the desk, or to the desk itself. Space using the same clear space rules as per directional signage.

45


VT Group

One Company One Brand

Clothing should fulfil all practical considerations and fitness for particular tasks, while also communicating our company with clarity and professionalism.

3.6 Clothing

Clothing covers all work, event or promotional wear, including: š All jackets, coats, fleeces and caps. š Tool vests, boiler suits and all forms of protective clothing. š Personal Protective Equipment. š All shirts, polo shirts and outerwear.

Specification When specifying bear in mind: š Comfort in all conditions. š Safety and functionality in the workplace. š High quality fabrics of a good weight with a high proportion of cotton where appropriate. Colour Unless there is a situation where a particular safety colour is required, workwear should be specified in either white or navy blue.

Applying the VT Group logo The VT Group logo should be included on all clothing. Its preferred position is the left breast pocket. It can also be applied to the left arm sleeve, or to the back of the garment. Do not enter the clear space, or add a graphic element or other logo to the VT Group logo. If specifying a heatseal or sew on logo, ensure that it is clear and faithful to the artwork, paying attention to the colour and clarity of lettering. For unbranded workwear (eg. trousers, suit jackets, etc), a ‘tax tab’ (a small VT Group logo that prevents UK tax issues) should be sewn into the garment. Partner logo Apply in the position opposite the VT Group logo.

46

Logo position and size on clothing types Width on left breast 80mm/3" Width on sleeve 40mm/1.5" Width on back 300mm/12" Width on suit jackets (front-of-house staff) 60mm (if larger logo interferes with lapel)


VT Group

One Company One Brand

A flexible identity

See reverse for section contents

A flexible identity Flexibility within an agreed spectrum is essential if a brand is to work across a range of applications, content types and environments. Use the basic elements of colour, type and 4.1 Advertising 48 4.2 Exhibitions 50 image more expansively to 4.3 Online 52 4.4 VT literature suite 54 specific create product/service 4.5 Front covers 56 literature, 4.6 Creating layoutsand communications 58 4.7 Other printed formats 60 aimed at a broader market range. 4

47


VT Group VT Group One Company One Brand

3.6 Clothing

A flexible identity

Clothing covers all work, event or promotional wear, including: š All jackets, coats, fleeces and caps. š Tool vests, boiler suits and all forms of protective clothing. š Personal Protective Equipment. š All shirts, polo shirts and outerwear.

46

One Company One Brand

See reverse for section contents

Specification When specifying bear in mind: š Comfort in all conditions. š Safety and functionality in the workplace. š High quality fabrics of a good weight with a high proportion of cotton where appropriate. Colour Unless there is a situation where a particular safety colour is required, workwear should be specified in either white or navy blue.

4 A flexible identity Clothing should fulfil all practical considerations and fitness for particular tasks, while also communicating our company with clarity and professionalism. 4.1 4.2 4.3 4.4 4.5 4.6 4.7

Advertising Exhibitions Online VT literature suite Front covers Creating layouts Other printed formats

Applying the VT Group logo The VT Group logo should be included on all clothing. Its preferred position is the left breast pocket. It can also be applied to the left arm sleeve, or to the back of the garment. Do not enter the clear space, or add a graphic element or other logo to the VT Group logo. If specifying a heatseal or sew on logo, ensure that it is clear and faithful to the artwork, paying attention to the colour and clarity of lettering. For unbranded workwear (eg. trousers, suit jackets, etc), a ‘tax tab’ (a small VT Group logo that prevents UK tax issues) should be sewn into the garment. Partner logo Apply in the position opposite the VT Group logo.

48 50 52 54 56 58 60

Logo position and size on clothing types Width on left breast 80mm/3" Width on sleeve 40mm/1.5" Width on back 300mm/12" Width on suit jackets (front-of-house staff) 60mm (if larger logo interferes with lapel)


Flexibility within an agreed spectrum is essential if a brand is to work across a range of applications, content types and environments. Use the basic elements of colour, type and image more expansively to create product/service specific literature, and communications aimed at a broader market range.

47


VT Group

Although advertising can be varied and run across a wide range of channels, certain visual principles underpin all VT advertising to ensure consistency.

One Company One Brand

4.1 Advertising

Looking for a fast moving career path?

advance

We’re looking for a Senior Engineer Senior Engineer £75k + Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat.

Contact VT House, Grange Drive Hedge End, Southampton Hampshire SO30 2DQ UK

Contact VT House, Grange Drive Hedge End, Southampton Hampshire SO30 2DQ UK

Tel +44 (0)1234 567890 Fax +44 (0)1234 567890

Tel +44 (0)1234 567890 Fax +44 (0)1234 567890

vacancy@vtplc.com

vacancy@vtplc.com

Non-standard formats These varying advert formats are brought together through a consistent approach to logo position the use of our angle.

VT Group manages assets and provides services that our customers consider critical to their own activities.

Senior Engineer £75k +

VT takes the complexity out of asset and facilities management, provides education and training and offers design, procure and build – enabling our customers to focus on their core business. VT works in partnership with the Metropolitan Police Service ensuring its vehicle fleet is available 24 hours a day, every day. To find out more about VT’s capabilities visit us at stand R11. www.vtplc.com

www.vtplc.com

Join us Senior Engineer

www.vt-group.com

Senior Engineer $100k + Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Dolor ipsum site anem rom dolor sipsum aliquam que pulvinar odio.

To apply email vacancy@vt-group.com www.vt-group.com

www.vt-group.com

Senior Engineer $100k + Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Contact Email vacancy@vt-group.com

Senior Engineer $100k + Lore Lorem r m ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharet r ra gravida, orci r magna pharetra rhoncus neque, id pulvinar odio lorem lore r m non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Dolor ipsum site rom r odio.

48

Apply to vacancy@vt-group.com


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Compulsory elements Two elements are compulsory on all advertising: 1 The logo The primary version is preferred, but white or black can be used depending on the situation. 2 Global website When appropriate, URL extensions can be used to direct towards a targeted area of our website, for example: www.vtplc.com/graduates Other elements š Approved business and campaign messages. Do not include Individual business names.

š

Corporate Make sure that any corporate advertising is written and designed with knowledge of the latest strategy and imagery. Recruitment Give clear details of the position, and clear response channels for any applicants. Templates As it is a commonly used format, a single A5 landscape template is provided for advertising. Use this as a basis for your advert. For other non-standard formats use the InDesign templates provided as a starting point for your advert, choosing the closest size available and retaining the overall sizes and dimensions given.

Media placement Before buying advertising space, contact the Communications Department to maximise targeting, cost-efficiency and corporate priority. Ordering and approval Before development, sign-off and production, all designs need to be submitted to the Communications Department.

Show us what it looks like at the edge of knowledge Click here for an entry pack

Using imagery Make sure that you are using the latest imagery to support the latest strategy and messaging.

Different approaches The two A5 adverts above use the A5 template in two different ways. Try to retain some key elements such as the position of the VT Group logo and to pick up the horizon line in the design in some way.

Delivering information the world can trust For millions of people who live in less stable parts of the world, getting an impartial view of events can be very difficult. VT helps broadcasters get their radio programs into the remotest areas of Africa. www.vtplc.com

49


VT Group

One Company One Brand

4.2 Exhibitions

VT attends many major events and exhibitions globally, showcasing the breadth of our capability. Create strong and dynamic environmental branding using the basic elements with, or without, imagery.

Large scale As the flagship of exhibitions this should utilise the brand identity, using animations and delivering key messages to the audience.

Popup and bannerstands Exhibition panels need to have impact from both close range and a distance. Use the angle on its own, or combined with imagery to create impact. All exhibition stands should contain the VT Group logo and global website address.

www.vtplc.com

Emergency Services Helping you to focus on front-line delivery

Templates are provided at quarter size and will need running out at 400%. They are sized to fit a standard commercial system, but can be adjusted depending on the system you are using. Popup 3365x2225mm 132x84" Bannerstand 800x2000mm 32x80"

50

www.vtplc.com


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Download Templates are available for a bannerstand and popup. Download them at www.vtplc.com/brand

Partner logos Partner logos can be included depending on context. Position opposite the VT Group logo where possible, at approximately the same size. In general, do not create standalone graphics using phrases like ‘In partnership with’. Instead, place the logo opposite as described above, and make reference within the text.

Animations Animation can be a dynamic way of communicating at exhibitions. Use the angle as a way of delivering imagery, messaging, and transitions. See examples of animations at: www.vtplc.com/brand

Ordering and approval Before development, sign-off and production, all designs need to be submitted to the Communications Department.

BBC World Service US Government British Airways Royal Navy

Flexible working

www.vt-group.com

Artwork Whilst creating artwork, be careful to kern type to avoid the splits between panels. Avoid running smaller type across two panels as kerning can be difficult at smaller sizes.

www.vt-group.com

Using images large gives you real impact from distance, but ensure that the image is 100dpi at the size that it is being used. If time allows, ask for a proof of a strip so that you can check colour and image quality

Enhancing potential Enhancing potential Group delivers engineering VT VT Group delivers engineering solutions to complex, mission solutions to complex, critical problems for global mission clients,problems redefining engineering critical for global frontiers everyday. clients, redefining engineering


VT Group

4.3 Online

One Company One Brand

Our websites are fundamental communication tools for our group. They provide an immediate source of information to our stakeholders and offer the ability to target messages and functionality to specific audiences.

VT website framework Corporate information Provide a general overview of VT and providing information to investors, jobseekers, media etc.

Sector-specific information Require significant detail, often transactional.

Corporate website

Training portal

Corporate US website

Education portal

Broadcast portal

Customer-specific information Relate directly to individual customers, often transactional. Niche, product and joint venture sites Sites aimed at very specific audiences where the product brand or joint venture status takes priority over corporate branding.

www.vt-group.com/ broadcast Visitors can be directed to sections of the website with a simple suffix.

52


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Online strategy Different stakeholders require different things from a website. Some require special functionality; jobseekers need to find career opportunities within VT; some customers need to see how VT is performing on their contract; others may need to book services online. All users need to access the information specific to them as quickly as possible. To support these requirements, we have developed an online strategy that allows for multiple websites that are focused on specific users with tailored content and functionality. These sites sit within a structure that provides a common style and naming convention, reinforcing our brand identity and simplifying navigation within and between sites. Please refer to the diagram opposite.

Content Management Systems (CMS) Wherever possible, new sites should be built using one of our preferred CMS. This means that existing templates can be used, and reduces the cost of licensing and additional hardware. Very simple sites can be built without a CMS, however this should be avoided if possible. If you require specialised functionality, other CMS can be used with the agreement of the Communications Department and Group IT.

Naming conventions Wherever possible, you should use the main group domain names for promoting websites (www.vtplc.com in the UK and www.vt-group.com in the US). The communications team can provide a simple URL suffix (eg. /broadcast, /training, /graduates) to allow your users to get straight to the information that they require.

Site design It is important that all VT websites share a common style. As well as reinforcing the brand identity, it makes the user experience simpler if, wherever possible, navigation buttons and links are in a similar location. However this must be balanced with the site’s objectives and the difficulty in switching to a more standardised look. As such, if you are planning to create or modify a website, please contact the Communications Department who will advise on the creation of the new site.

53


VT Group

A system for brochures and print will help our stakeholders understand our business and what we offer, and means that all materials will fit together logically and with consistency.

One Company One Brand

4.4 VT literature suite

1

54

Market folder Market/sector driven, demonstrating specific sector knowledge. A mixture of project and value based imagery. Used to hold capability sheets, product sheets and case studies.

Template UK: 218x303mm US: 8.58x11.93" Usage Folder with pocket and capacity to insert brochure

2

Capability sheet Demonstrates capabilities and allows them to be sold into new markets. More detailed case study and project description.

Template UK: 210x253mm US: 8.27x9.96" Usage 4–8 page leaflet


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

3

Use the system All new external, internal and contract-specific literature must use the VT Group brand identity. Material that does not meet the brand identity requirements will be destroyed and reproduced at the cost of the contract or business responsible.

Download All templates can be downloaded at www.vtplc.com/brand

Product sheets Usually either 2pp or 4pp. Focused on a specific offering or sector-specific capability.

Template UK: 210x275mm US: 8.27x10.83" Usage 2–4 page leaflet

4

Other templates The system described covers the main literature levels that VT use. A range of other templates exists and can be used for items outside of these levels, including A4/letter, A5/halfletter, DL/pamphlet. See Section 2.9 for a full list of templates.

Case studies Usually either 2pp or 4pp. Focused on a specific contract or project.

Template UK: A4 210x297mm US: 8.27x11.69" Usage 2–4 page leaflet

55


VT Group

Covers need a level of consistency particularly when brought together. To achieve this, the position of some embedded elements must remain unchanged, but the basic elements of colour, type and angle then help to create infinite variation depending on your audience and content.

One Company One Brand

4.5 Front covers

VT Group

Integrated Support Services Exceptional service every day

VT Group

VT Group

Support Services

Superior performance

Covers Regardless of the combination of elements, the common threads of key embedded elements and an underlying grid mean that all covers are VT.

56

Setting the Standard for Customer-Critical Services


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Flexibility Combining photographic and graphic colour and shape is at the heart of the VT brand identity. If you have good images, use them large to create impact; or use smaller images in a pattern or structure to work off the VT angle. Remember that imagery is not always necessary, and the VT angle and colour system can create dynamic covers too.

Download All templates can be downloaded at www.vtplc.com/brand

Horizon line The horizon line should be a key element on all VT covers. It is not printed, but should be indicated in your design in some way, either with a printed graphic element such as an image or edge of an area of colour; or using type. See Section 2.10 for more information.

Use the colour palette with increasing variation and dominance as you produce materials further away from the core VT materials. This could take the form of tints, gradations, transparency or overprints.

VT Group

Communications and Media

VT Group

VT Group

Primary Years Teacher training pack

Integrated Support Services Exceptional service Every person Every day

Digital media Global network Managed infrastructure

7-11

Connecting broadcasters and audiences worldwide

VT Group

Integrated Support Services Always on

Product level literature Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Key Facts 1000 bps Lightweight (1kg) 100% reliable Portable

Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, eu, blandit sed, blandit a, eros. Quisque facilisis erat a dui. Nam malesuada ornare dolor. Cras gravida, diam sit amet rhoncus ornare, erat elit consectetuer erat, id egestas pede nibh eget odio. Proin tincidunt, velit vel porta elementum, magna diam molestie sapien, non aliquet massa pede eu diam. Aliquam iaculis. Fusce et ipsum et nulla tristique facilisis. Donec eget sem sit amet ligula viverra gravida. Etiam vehicula urna vel turpis. Suspendisse sagittis ante a urna. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi.

Papers Use coated papers for the majority of printed materials. Uncoated stocks can be used if appropriate. Try to specify a paper with a high recycled content, such as Evolve or Revive which can be up to 100% recycled. The recommended weights are: š 300–350gsm for covers and 135–170gsm for text (UK) š 110#–130# Covers and 100# Text (US)

Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Morbi a est quis orci consequat rutrum. Nullam egestas feugiat felis. Integer adipiscing semper ligula. Nunc molestie, nisl sit amet cursus convallis, sapien lectus pretium metus, vitae pretium enim wisi id lectus. Donec vestibulum. Etiam vel nibh. Nulla facilisi. Mauris. Donec augue. Fusce ultrices, neque id dignissim ultrices, tellus mauris elit, vel lacinia enim eu nunc.

Exceptional service Every person Every day

Proin at eros non eros adipiscing mollis. Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer nec enim. Phasellus aliquam enim et tortor. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer.

Digital printing Digital print is very efficient for smaller quantities with less paper waste and no resourcedepleting aluminium plates. Digital also enables individual brochures to be tailored if appropriate for, say, an invitation to an event or launch.

Choosing a printer When choosing a printer, look for waterless or low-alcohol presses that use less solvents. Printing locally also reduces delivery miles. At the very least, use printers who have environmental accreditations such as EMAS, ISO 14001 or FSC, and US equivalents.

Recyclability Where possible, use water-based varnishes to help with recycling. Occasionally, you may be able to print with less colours, lighter paper and fewer pages. It will be cheaper to design, produce and deliver.

57


VT Group

Layouts continue the approach used on covers, with an underlying grid and preferred type sizes to retain a family feel regardless of origin. Beyond that, tell the VT story with dynamic design that uses imagery and type to create impact.

One Company One Brand

4.6 Creating layouts

VT Group

VT Group Broadcast

Broadcast

2

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Linking broadcasters to their audiences worldwide. 1

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Linking broadcasters to their audiences worldwide.

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Linking broadcasters +85 to their audiences worldwide.

+35

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Lacus sed elementum gravida, ipsum lorem vel nisl. felis quam mattis purus, eu porttitor ipsum lorem vel nisl.

3

5

+35%

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16

Creating layouts This spread uses a number of techniques to create impact and variation.

17

1 Running heads None provided. Use an approach that suits your design. This spread uses the style of the front cover titling system. 2 Typeface All type in print should be set in Helvetica Neue LT.

58

3 Imagery Use good images big, and less good ones cropped and organised according to the grid. 4 Typography Preferred sizes ensure that there is consistency when brochures come together. It is particularly important to use those for text and caption sizes. Title sizes are more flexible depending on your design.

5 Colour Use colour to create points of interest and ‘hooks’ for the reader. This spread uses colour to create pullouts for a ‘two speed read’. 6 Page numbers None provided. Combine with a running head, or create a tab to run down the side. Your choice depending on the design.

6

+85%

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agittis et. vel lis bulum it amet mauris. et. corper

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Download All templates can be downloaded at www.vtplc.com/brand

Chart heading (pence)

+35% š Lorem ipsum š Lorem ipsum š Lorem ipsum š Lorem ipsum

Cleaning up the nuclear industry is sapien vel lacinia duis et turpis lobortis lacus lobortis.

Case Study Lm imperdiet laoreet. Nullam laoreet lectus vel urna mollis posuere. Donec hendrerit, libero quis volutpat rutrum, dui tempor eros, non mollis elit massa adipiscing lectus. Sed libero sem, porttitor ut rhoncus a, pellentes porttitor. Donec pharetra lorem at tortor sagittis sit amet pharetra libero impermollis.

The grid for layouts The grid allows you to specify different text widths. Use the horizontal guides to hang text and images from.

+35%

VT Group

+83%

Fact based information

Broadcast

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Vivamus fringilla mauris sed metus dignissim ultricies. Phasellus molestie sagittis sapien vel lacinia. Duis et turpis lobortis lacus lobortis ullamcorper sed eget nunc. Vivamus elementum varius mollis. Vestibulum eu viverra velit. Aenean augue tellus, sollicitudin vel laoreet vel, ullamcorper ut mauris. Nulla facilisi. Donec justo diam, fringilla eget vehicula in, volutpat a massa. Sed felis lectus, gravida a ornare ac, lobortis id dolor. Sed pellentesque accumsan diam a molestie. Quisque vel lacus elit, non scelerisque odio. Maecenas at justo justo.Vestibulum porta est nec nulla bibendum posuere. Ut lacinia, ipsum quis luctus condimentum, tortor tortor tempus eros, quis posuere purus augue a sapien. Morbi vel arcu neque, vel convallis enim. Curabitur id lacus mollis urna luctus iaculis. Aenean cursus dui id orci sodales libero rutrum.

Donec pharetra lorem at tortor sagittis sit amet pharetra libero imperdiet. Vestibulum purus urna, placerat vel egestas consectetur, mattis mollis lectus. Praesent dignissim vestibulum dui sit amet ultrices. Phasellus sit amet mi eget est mollis rutrum vel ut mauris. Morbi fermentum posuere aliquet. Phasellus nec lacus id nisi ullamcorper suscipit.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Ut lacinia, ante vel ornare consequat, ante metus facilisis felis, id volutpat enim quam eget sem. Integer id libero sem. Cras suscipit condimentum nisi sed tempus. Pellentesque sit amet felis nisl.

Working with the nuclear industry for a brighter future.

Vivamus fringilla mauris sed metus dignissim ultricies. Phasellus molestie sagittis sapien vel lacinia. Duis et turpis lobortis lacus lobortis ullamcorper sed eget nunc. Vivamus elementum varius mollis. Vestibulum eu viverra velit. Aenean augue tellus, sollicitudin vel laoreet vel, ut mauris. Nulla facilisi.

Connecting consumers

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Vestibulum porta est nec nulla bibendum posuere. Ut lacinia, ipsum quis luctus condimentum, tortor tortor tempus eros, quis posuere purus augue a sapien. Morbi vel arcu neque, vel convallis enim.

Heading style lacus sed elementum gravida, felis quam mattis purus, eu porttitor ipsum lorem vel nisl. Pellentesque ultricies felis ultrices massa luctus pharetra. Sed vel enim sit amet eros interdum elementum at eu velit. Nulla facilisi.

12

Fact based information

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Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Ut lacinia, ante vel ornare consequat, ante metus facilisis felis, id volutpat enim quam eget sem. Integer id libero sem. Cras suscipit condimentum nisi orbi vel arcu, convallis enim.

Section 1

15

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Section 4

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Section 2

Nuclear

Section 3

VT Group

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Heading style Vivamus fringilla mauris sed metus dignissim ultricies. Phasellus molestie sagittis sapien vel lacinia. Duis et turpis lobortis lacus lobortis ullamcorper sed eget nunc. Vivamus elementum varius mollis. Vestibulum eu viverra velit. Aenean augue tellus, sollicitudin vel laoreet vel, ullamcorper ut mauris. Nulla facilisi. Donec justo diam, fringilla eget vehicula in, volutpat a massa. Sed felis lectus, gravida a ornare ac, lobortis id dolor. Sed pellentesque accumsan diam a molestie. Quisque vel lacus elit, non scelerisque odio. Maecenas at justo justo. Lacus sed elementum gravida, felis quam mattis purus, eu porttitor ipsum lorem vel nisl. Pellentesque ultricies felis ultrices massa luctus pharetra. Sed vel enim sit amet eros interdum elementum at eu velit. Nulla facilisi. Vivamus fringilla mauris sed metus dignissim ultricies. Phasellus molestie sagittis sapien vel lacinia. Duis et turpis lobortis lacus lobortis ullamcorper nunc.

Vivamus elementum varius mollis. Vestibulum eu viverra velit. Aenean augue tellus, sollicitudin vel laoreet vel, ullamcorper ut mauris. Heading style Nulla facilisi. Donec justo diam, fringilla eget vehicula in, volutpat a massa. Sed felis lectus, gravida a ornare ac, lobortis id dolor. Sed pellentesque accumsan diam a molestie. Quisque vel lacus elit, non scelerisque odio. Maecenas at justo justo. Vivamus fringilla mauris sed metus dignissim ultricies. Phasellus molestie sagittis sapien vel lacinia. Duis et turpis lobortis lacus lobortis ullamcorper sed eget nunc. Vivamus elementum varius mollis. Vestibulum eu viverra velit. Aenean augue tellus, sollicitudin vel laoreet vel, ullamcorper ut mauris.

purus, eu porttitor ipsum lorem vel nisl. Pellentesque ultricies felis ultrices massa luctus pharetra. Sed vel enim sit amet eros interdum elementum at eu velit. Nulla facilisi. Vivamus fringilla mauris sed metus dignissim ultricies. Phasellus molestie sagittis sapien vel lacinia. Duis et turpis lobortis lacus lobortis ullamcorper sed eget nunc. Vivamus elementum varius mollis. Vestibulum eu viverra velit. Aenean augue tellus, sollicitudin vel laoreet vel, ut mauris.

Section 5

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1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

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Donec justo diam, fringilla eget in, volutpat a massa. Sed felis lectus, gravida a ornare ac, lobortis id dolor. Sed pellentesque accumsan diam a molestie. Quisque vel lacus elit, non scelerisque odio. Maecenas at justo justo.Lacus sed elementum gravida, felis quam mattis

gravida a ornare ac, lobortis id dolor. Sed pellentesque accumsan diam a molestie. Quisque vel lacus elit, non scelerisque odio. Maecenas at justo justo.Vestibulum porta est nec nulla bibendum posuere. Ut lacinia, ipsum quis luctus condimentum, tortor tortor tempus eros, quis posuere purus augue a sapien. Morbi vel arcu neque, vel convallis enim. Curabitur id lacus mollis urna luctus iaculis. Aenean cursus dui id orci sodales libero rutrum.

Vivamus fringilla mauris sed metus dignissim ultricies. Phasellus molestie sagittis sapien vel lacinia. Duis et turpis lobortis lacus lobortis ullamcorper sed eget nunc. Vivamus elementum varius mollis. Vestibulum eu viverra velit. Aenean augue tellus, sollicitudin Pellentesque habitant morbi tristique vel laoreet vel, ullamcorper ut mauris. Nulla senectus et netus et malesuada fames ac facilisi. Donec justo diam, fringilla eget turpis egestas. Ut lacinia, ante vel ornare vehicula in, volutpat a massa. Sed felis lectus, consequat, ante metus facilisis felis.

02

Case Study Lm imperdiet laoreet. Nullam laoreet lectus vel urna mollis posuere. Donec hendrerit, libero quis volutpat rutrum, nulla dui tempor eros, non mollis elit massa adipiscing lectus. Sed libero sem, porttitor ut rhoncus a, pellentes porttitor. Donec pharetra lorem at tortor sagittis sit amet pharetra libero impermollis.

Chart heading (pence)

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim.

03

VT Group

Document Title

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Proin porta Lacus sed elementum gravida, felis quam mattis purus, eu porttitor ipsum lorem vel nisl. Pellentesque ultricies felis ultrices massa luctus pharetra. Sed vel enim sit amet eros interdum elementum at eu velit. Vivamus fringilla mauris sed metus dignissim ultricies. Phasellus molestie sagittis sapien vel lacinia. Duis et turpis lobortis lacus lobortis ullamcorper sed eget nunc. Vivamus elementum varius mollis. Vestibulum eu viverra velit. Aenean augue tellus, sollicitudin vel laoreet vel, ullamcorper ut mauris. Nulla facilisi. Donec justo diam, fringilla eget vehicula in, volutpat a massa. Sed felis lectus, gravida a ornare ac, lobortis id dolor. Sed pellentesque accumsan diam a molestie. Quisque vel lacus elit, non scelerisque odio. Maecenas at justo justo. Vestibulum porta est nec nulla bibendum posuere. Ut lacinia, ipsum quis luctus condimentum, tortor tortor tempus eros, quis posuere purus augue a sapien. Morbi vel arcu neque, vel convallis enim. Curabitur id lacus mollis urna luctus iaculis. Aenean cursus dui id orci sodales libero rutrum. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Ut lacinia, ante vel ornare consequat, ante metus facilisis felis, id volutpat enim quam eget sem. Integer id libero sem. Cras suscipit condimentum nisi sed tempus. Pellentesque sit amet felis nisl. Vestibulum porta est nec nulla bibendum posuere. Ut lacinia, ipsum quis luctus condimentum, tortor.

36p 87%

Caption style 6/8pt Chart subheading

Cras congue Metus sed feugiat dignissim, arcu massa euismod nisl, a tincidunt elit orci vel erat. Curabitur tristique, ligula sit amet elementum tempus, ante nisl condimentum dolor, volutpat tempus ipsum neque eget mauris. Donec pharetra lorem at tortor sagittis sit amet pharetra libero imperdiet. Vestibulum purus urna, placerat vel egestas consectetur, mattis mollis lectus. Praesent dignissim vestibulum dui sit amet ultrices. Phasellus sit amet mi eget est mollis rutrum vel ut mauris. Morbi fermentum posuere aliquet. Phasellus nec lacus id nisi ullamcorper suscipit. Nunc sit amet nulla non dui vehicula feugiat. Fusce id malesuada lacus. Phasellus iaculis neque at eros blandit nec posuere nibh laoreet. Suspendisse tincidunt, sapien et faucibus cursus, elit massa tincidunt dolor, eget laoreet ante nunc at elit. Curabitur gravida commodo diam non ornare. Proin pulvinar libero eget Ipsum imperdiet laoreet. Nullam laoreet lectus vel urna mollis posuere. Donec hendrerit, libero quis volutpat rutrum, nulla dui tempor eros, non mollis elit massa adipiscing lectus. Sed libero sem, porttitor ut rhoncus a, pellentes porttitor. Donec pharetra lorem at tortor sagittis sit amet pharetra libero imperdiet. Vestibulum purus urna, placerat vel egestas consectetur, mattis mollis lectus. Phasellus sit amet mi eget est mollis rutrum vel ut mauris. Morbi fermentum posuere aliquet. Phasellus nec lacus id nisi ullamcorper suscipit.

Caption style 6/8pt Chart subheading

VT Group

Document Title Sub-title

Nulla facilisi. Donec justo diam, fringilla eget vehicula in, volutpat a massa.

Sed felis lectus, gravida a ornare ac, lobortis id dolor. Sed waccumsan diam a molestie.

Vivamus fringilla mauris sed metus dignissim ultricies phasellus molestie sagittis sapien vel lacinia duis et turpis lobortis lacus. Proin porta Lacus sed elementum gravida, felis quam mattis purus, eu porttitor ipsum lorem vel nisl. Pellentesque ultricies felis ultrices massa luctus pharetra. Sed vel enim sit amet eros interdum elementum at eu velit.

Nulla facilisi. Donec justo diam, fringilla eget vehicula in, volutpat a massa. Sed felis lectus, gravida a ornare ac, lobortis id dolor. Sed pellentesque accumsan diam a molestie.

Vivamus fringilla mauris sed metus dignissim ultricies. Phasellus molestie sagittis sapien vel lacinia. Duis et turpis lobortis lacus lobortis ullamcorper sed eget nunc. Vivamus elementum varius mollis. Vestibulum eu viverra velit. Aenean augue tellus, sollicitudin vel laoreet vel, ullamcorper ut mauris. Nulla facilisi. Donec justo diam, fringilla eget vehicula in, volutpat a massa. Sed felis lectus, gravida a ornare ac, lobortis id dolor. Sed pellentesque accumsan diam a molestie. Quisque vel elit, non odio. Maecenas at justo. Vestibulum porta est nec nulla bibendum posuere. Ut lacinia, ipsum quis luctus condimentum, tortor tortor tempus eros, quis posuere purus augue a sapien. Morbi vel arcu neque, vel convallis enim. Curabitur id lacus mollis urna luctus iaculis. Aenean cursus dui id orci convallis sodales libero rutrum.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Ut lacinia, ante vel ornare consequat, ante metus facilisis felis, id volutpat enim quam eget sem. Integer id libero sem. Cras suscipit condimentum nisi sed tempus. Pellentesque sit amet felis nisl.

Vestibulum porta est nec nulla bibendum posuere. Ut lacinia, ipsum quis luctus condimentum, tortor tortor tempus eros, quis posuere purus augue a sapien. Morbi vel arcu neque, vel convallis enim. Curabitur id lacus mollis urna luctus iaculis. Aenean cursus dui id orci convallis dapibus libero rutrum.

Vestibulum porta est nec nulla bibendum posuere. Ut lacinia, ipsum quis luctus condimentum, tortor tortor tempus eros, quis posuere purus augue a sapien. Morbi vel arcu neque, vel convallis enim. Curabitur id lacus mollis urna luctus iaculis. Aenean cursus dui id orci convallis sodales libero rutrum.

Vivamus fringilla mauris sed metus dignissim ultricies. Phasellus molestie sagittis sapien vel lacinia. Duis et turpis lobortis lacus lobortis ullamcorper sed eget nunc.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Ut lacinia, ante vel ornare consequat, ante metus facilisis felis, id volutpat enim quam eget sem. Integer id libero sem. Cras suscipit condimentum nisi sed tempus. Pellentesque sit amet felis nisl.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Ut lacinia, ante vel ornare consequat, ante metus facilisis felis, id volutpat enim quam eget sem. Integer id libero sem. Cras suscipit condimentum nisi sed tempus. Pellentesque sit amet felis nisl.

Vivamus fringilla mauris sed metus dignissim ultricies. Phasellus molestie sagittis sapien vel lacinia. Duis et turpis lobortis lacus lobortis ullamcorper sed eget nunc.

Proin porta Lacus sed elementum gravida, felis quam mattis purus, eu porttitor ipsum lorem vel nisl. Pellentesque ultricies felis ultrices massa luctus pharetra. Sed vel enim sit amet eros interdum elementum at eu velit.

Lacus sed elementum gravida, felis quam mattis purus, eu porttitor ipsum lorem vel nisl. Pellentesque ultricies felis ultrices massa luctus pharetra. Sed vel enim sit amet eros interdum elementum at eu velit. Nulla facilisi. Vivamus fringilla mauris sed metus dignissim ultricies. Phasellus molestie sagittis sapien vel lacinia. Duis et turpis lobortis lacus lobortis ullamcorper sed eget nunc. Vivamus elementum varius mollis. Vestibulum eu viverra velit. Aenean augue tellus, sollicitudin vel laoreet vel, ullamcorper ut mauris. Nulla facilisi. Donec justo diam, fringilla eget vehicula in, volutpat a massa. Sed felis lectus, gravida a ornare ac, lobortis id dolor. Sed pellentesque accumsan diam a molestie. Quisque vel lacus elit, non scelerisque odio. Maecenas at.

Vivamus elementum varius mollis Vestibulum eu viverra velit. Aenean augue tellus, sollicitudin vel laoreet vel, ullamcorper ut mauris. Nulla facilisi. Donec justo diam, fringilla eget vehicula in, volutpat a massa. Sed felis lectus, gravida a ornare ac, lobortis id dolor. Sed pellentesque accumsan diam a molestie. Quisque vel lacus elit, non odio. Maecenas at justo justo.

Nulla facilisi. Donec justo diam, fringilla eget vehicula in, volutpat a massa. Sed felis lectus, gravida a ornare ac, lobortis id dolor. Sed pellentesque accumsan diam a molestie.

Vivamus fringilla mauris sed metus dignissim ultricies. Phasellus molestie sagittis sapien vel lacinia. Duis et turpis lobortis lacus lobortis ullamcorper sed eget nunc. Vivamus elementum varius mollis. Vestibulum eu viverra velit. Aenean augue tellus, sollicitudin vel laoreet vel, ullamcorper ut mauris.

+16p

+11%

Colour system Use transparency to create a more layered, richer effect. Combine with monotone images or create duotones to bring images from different sources together. Colour can also be used to colour code more complex documents.

The angle Use the VT angle sparingly on type and imagery. A larger angle graphic contrasts well with a cleaner layout.

Clarity and legibility Use the VT colour system when building charts and diagrams making sure all information is clear and legible.

59


VT Group

One Company One Brand

Download All templates can be downloaded at www.vtplc.com/brand

Outside of the VT literature suite, a range of other printed formats can be used for internal and external communications.

4.7 Other printed formats

A3/Tabloid Can be used to create internal posters, or as a basis to scale up and modify for external campaigns.

A5/Halfletter Use for handbooks, guides, instructional literature, and one-off campaign booklets, such as those for graduates or special initiatives.

DL/Pamphlet Use for site leaflets and internal communications, and with leaflet dispensers in receptions. As per the example shown, truncated DL/Pamphlet sizes do not need to exactly follow the VT titling system.

VT Group

ICT Solutions Handbook

Bringing lessons to life

Thinking environmentally Specifying recycled paper and choosing a printer with good ISO accreditation can help us reach our environmental goals.

VT Group

First Line Second line

Pathfinder

60

Our Markets At a Glance


VT Group

One Company One Brand

Targeted communications

See reverse for section contents

Targeted communications Responsiveness is at the heart of the VT brand, and our brand identity is tuned to the majority of our wide range of customers, partners and other stakeholders. Sometimes to speak 5.1 Bids and proposalswe also need 62 5.2 the edge 64 to Ataudiences at the edge of these 5.3 Product materials 66 5.4 Getting started sectors, creating 68 traditional targeted communications that use the additional flex colours included in the colour system, and a more conceptual or illustrative approach to imagery. 5

!

Remember! All items in this level must be developed in conjunction with and approved by the Communications Department.

61


VT Group VT Group One Company One Brand

One Company Download AllOne templates can be Brand downloaded at www.vtplc.com/brand

4.7 Targeted Other printed formats

communications

A3/Tabloid Can be used to create internal posters, or as a basis to scale up and modify for external campaigns.

A5/Halfletter Use for handbooks, guides, instructional literature, and one-off campaign booklets, such as those for graduates or special initiatives.

DL/Pamphlet Use for site leaflets and internal communications, and with leaflet dispensers in receptions. As per the example shown, truncated DL/Pamphlet sizes do not need to exactly follow the VT titling system.

5 Targeted communications Outside of the VT literature suite, a range of other printed formats can be used for internal and external communications.

5.1 5.2 5.3 5.4

Bids and proposals At the edge Product materials Getting started

VT Group

62 64 66 68

ICT Solutions Handbook

Bringing lessons to life

Thinking environmentally Specifying recycled paper and choosing a printer with good ISO accreditation can help us reach our environmental goals.

VT Group

First Line Second line

Pathfinder

60

See reverse for section contents

Our Markets At a Glance


Responsiveness is at the heart of the VT brand, and our brand identity is tuned to the majority of our wide range of customers, partners and other stakeholders. Sometimes we also need to speak to audiences at the edge of these traditional sectors, creating targeted communications that use the additional flex colours included in the colour system, and a more conceptual or illustrative approach to imagery.

!

Remember! All items in this level must be developed in conjunction with and approved by the Communications Department.

61


VT Group

Bids and proposals are amongst the most critical communications that we produce. A recognisable VT approach can be tailored to take account of the scale of the bid, the look and feel that is appropriate to the sector and your audience, and any partners that are involved.

One Company One Brand

5.1 Bids and proposals

VT Group

Proprietary information enclosed Proposal 3/5

Prepared by John Smith, Head of Proposals and Submissions, VT Group

Response for Proposal

Tel +44 (0)23 8083 9001 Fax +44 (0)7958 474 680 john.smith@vtplc.com

MTC

Development of a New Drum Store at Sellafield Contract Number: 125-21 Date: 11 April 2010

Midland Telecommunications Infrastructure Partnership Proposal 17 March 2010

Front covers Use the A4 template as a basis for cover designs, modifying positions and content according to the specific requirements of the bid or proposal. Partner logos are used in the same way as in normal brochures.

Binding There are two basic formats: 1 Wiro bound Wiro is preferred to comb binding, and should be in either white or silver. 2 Ring bound Insert sheets into the clear covers of off-the-shelf ring binders. For larger bids, bespoke binders using pre-printed sheets to wrap the binder will give a more professional effect. Modifying the templates If you have to adjust the template width to fit a ring binder, retain the basic proportions and measurements of the grid, adjusting the VT Group logo width accordingly. Increase the inner margin to allow for the binding.

62


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

What style to use? Bids and proposals are unique documents that have individual requirements. They may frequently need to incorporate the branding of other organisations. Aspects of the design such as typeface, file format and numbering can also be dictated by the customer, whilst documents need the flexibility to cope with varying lengths of titles and large word counts.

Download All Word templates can be downloaded from VT’s Winning Business Portal. All InDesign templates can be downloaded at www.vtplc.com/brand

Given these constraints, the Brand Guidelines are a starting point in the development of a bid’s visual identity. If the customer dictates form or structure, these requirements must come before the VT Brand Guidelines. For joint bids, and depending on the scale of each party’s involvement, the bid manager needs to decide whether to use VT Group branding or that of the partner organisation.

Internal pages Standard Word templates are available as a starting point. Modify according to specific requirements, keeping the overall layout and feel clear and concise.

Use of VT Group Try to maintain the single VT Group identity throughout. At the beginning of each major internal section refer to VT Group. Thereafter VT is sufficient. If required, identify the specific contracting entity at the front in a definitions paragraph, using VT after that.

Typefaces Covers and executive summaries created in InDesign use Helvetica Neue LT. Internal pages created in Word use Arial.

Midland Telecommunications Infrastructure Partnership Proposal

VT Group

Introduction

1.0

Quisque facilisis erat a dui. Nam malesuada ornare dolor. Cras gravida, diam sit amet rhoncus ornare, erat elit consectetuer erat, id egestas pede nibh eget odio. Proin tincidunt, velit vel porta elementum, magna diam molestie sapien, non aliquet massa pede eu diam. Aliquam iaculis. Fusce et ipsum et nulla tristique facilisis. Donec eget sem sit amet ligula viverra gravida. Etiam vehicula urna vel turpis. Suspendisse sagittis ante a urna. Morbi a est quis orci consequat rutrum. Nullam egestas feugiat felis. Integer adipiscing semper ligula. Nunc molestie, nisl sit amet cursus convallis, sapien lectus pretium metus, vitae pretium enim wisi id lectus. Donec vestibulum. Etiam vel nibh. Nulla facilisi. Mauris pharetra. Donec augue. Fusce ultrices, neque id dignissim ultrices, tellus mauris dictum elit, vel lacinia enim metus eu nunc. Donec gravida posuere arcu. Nulla facilisi. Phasellus imperdiet. Vestibulum at metus. Integer euismod. Nullam placerat rhoncus sapien. Ut euismod. Praesent libero. Morbi pellentesque libero sit amet ante. Maecenas tellus. Maecenas erat. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

Page 7

VT Group

Midland Telecommunications Infrastructure Partnership Proposal

Front covers Front covers should compliment the bid or proposal. Standard front covers are available, but use all of the Brand Guidelines to create covers for larger and strategically important bids, modifying the cover elements to satisfy the bid requirements. Executive summary The executive summary plays a key role in bid documentation, outlining the proposed solution, highlighting the win themes and differentiators, and promoting the VT brand. As with front covers, use all of the Brand Guidelines to develop an executive summary that works for that specific opportunity, rather than adhering to a standard group template. Internal pages Greater consistency is required within the body of the bid or proposal. Standard Word templates have been developed as a starting point and should be used where possible.

17 March 2010

Page 7

Delivering across all platforms Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla libero venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, eros.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, eros. Note Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat.

Midland Telecommunications Infrastructure Partnership Proposal

If a document will be split up for review, this paragraph should be repeated at the beginning of each major section.

Quisque facilisis erat a dui. Nam malesuada ornare dolor. Cras gravida, diam sit amet rhoncus ornare, erat elit consectetuer erat, id egestas pede nibh eget odio. Proin tincidunt, velit vel porta elementum, magna diam molestie sapien, non aliquet massa pede eu diam. Aliquam iaculis. Fusce et ipsum et nulla tristique facilisis. Donec eget sem sit amet ligula viverra gravida. Etiam vehicula sapien lectus pretium metus, vitae pretium enim wisi id lectus. Donec vestibulum. Etiam vel nibh. Nulla facilisi. Mauris pharetra. Donec augue. Fusce ultrices, neque id dignissim ultrices, tellus mauris dictum elit, vel lacinia enim metus eu nunc.

1.1

A full service approach Donec gravida posuere arcu. Nulla facilisi. Phasellus imperdiet. Vestibulum at metus. Integer euismod. Nullam placerat rhoncus sapien. Ut euismod. Praesent libero. Morbi pellentesque libero sit amet ante. Maecenas tellus. Maecenas erat. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas.

74%

Gavida, orci magna rhoncus neque, pulvinar lorem tus.

17 March 2010

63


VT Group

Powerful brands are recognisable beyond the presence of the logo alone. Use the basic elements such as our angle or colour system to push at the edges of our brand, reinterpreting for different audiences. This will ensure the VT brand is continually developing.

One Company One Brand

5.2 At the edge

Young Engineers Edge/

Type as image Our typeface – Helvetica Neue LT – is not unique, but combining it with our angle and strong copywriting can create unique and instantly recognisable VT Group communications.

From providing smart technologies in the classroom, to delivering broadcast solutions across the developing world, we know what it is like to be at the edge of engineering. Contact VT Group if you think that you have what it takes to step beyond.

Contact Tel +44 (0)23 8083 9001 edge@vtplc.com www.vtplc.com/edge

A strong brand can then be rolled out across other items to create an integrated campaign.

Young Engineers

Edge Young Engineers

64


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Download InDesign and PowerPoint templates can be downloaded at www.vtplc.com/brand

Remember! All items in this level must be developed in conjunction with and approved by the Communications Department.

VT Group

Global Network

Reflect your audience Our brand identity is tuned to the majority of our audiences, but we also speak to audience groups who are at the edge, or even outside of the normal sectors we deal with, and it is vital that our brand identity can speak to them appropriately. This is a basic requirement of successful communications, and core to building relationships and trust.

Do your homework An understanding of your audience’s needs will help you to arrive at effective, stand-out solutions that really work.

A different angle The angle is such a simple device that it can be reinterpreted not just as a flat graphic, but also as a three-dimensional concept. Here, three pieces of perspex are used to suggest broadcast and communications media in three different areas.

Once a strong theme has been developed, creating other related items is simple because the look is so strong.

Delivering your messages around the world

VT Group

Global network Managed infrastructure Digital media Contact us

A more reliable digital infrastructure Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien.

Key facts Easy to use 44,000 km Upgradeable 15,000 bps

Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor. Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan eu, blandit sed, blandit a, eros. Click to learn more...

65


VT Group

Product specific communications must resonate with the target audience and can encompass different applications from interface design through to exhibition graphics and merchandise. Whatever the output, ensure that all materials are audience-focused.

One Company One Brand

5.3 Product materials

Welcome to Pathfinder The online career guidance program offering job matching, interset profiling and more!

Existing user If you have used PathfinderLive please login below Username:

New user If you are a new user, please enter the acess code you have been given. Access code

Password: Forgotten username or password Login

Register

Pathfinder

VT Group logo The VT Group logo must be used on all materials.

66


1 Our brand 2 Basic elements 3 Core materials 4 A flexible identity 5 Targeted communications

Product development As part of a product’s development cycle, when considering an upgrade thought should be given to modifying any product branding to be more complimentary to the VT brand identity.

Download InDesign and PowerPoint templates can be downloaded at www.vtplc.com/brand

However this should not ‘switch off’ the potential buyers or users of the product, eg. young people.

SkillCheck Live

Icons Use icons in colour or monotone. When using a monotone icon please refer to the colour system for the correct colour references.

SkillCheck Live A VT Group Company

The future in adult guidance www.skillchecklive.co.uk

Skill Check Job information Live Quick match Job matching Applying for jobs My action plan General information The future in adult guidance www.skillchecklive.co.uk

Job information Quick match Job matching Applying for jobs My action plan General information

67


VT Group

One Company One Brand

5.4 Getting started

Clear yet dynamic VT Group communications should have real clarity and authority within a progressive and dynamic framework. Content should be presented without fuss or undue embellishment, using the basic elements. Use the templates Using templates will mean that important elements such as logo position take care of themselves. Preferred sizes for certain levels of information (subheadings, text, quotes) and grids all mean that our communications have a family feel. Structure This includes well detailed tables and charts, and detail for items like maps and forms. Contrast Use the weights of the typeface to provide contrast and add pace to communications. 68

Imagery When choosing pictures for covers, consider VT’s core values. Look for a strong graphic quality with clear shapes. These work well with the angle. Get your facts straight To be convincing, it is important to get the details right for any communication. Spell check, and make sure that factual information such as addresses, emails and telephone numbers are correct. Clarity Materials may look compelling, but will only be credible if the content is well laid out and consistent, with a single vision.

Following the VT Group Brand Guidelines as well as you can strengthens your communication individually, and its relationship with the rest of the company. The many examples shown will help you more than a thousand words, but remember also some of the simple things.

Find out more The VT Group Brand Guidelines should be enough to help you to understand our brand and why it is important to us. But if you need more information, such as the behaviours we believe support our values, or the things that set us apart from the competition, you can find it at: www.vtplc.com/brand


Copyright Š VT Group 2010, unpublished, copyright VT Group all rights reserved. Proprietary: no use, disclosure or reproduction without the written permission of VT Group. Design opx.co.uk


VT Group brand website www.vtplc.com/brand

VT Group plc VT House, Grange Drive Hedge End, Southampton Hampshire SO30 2DQ Tel +44 (0)23 8083 9001 Fax +44 (0)23 8083 9002 www.vtplc.com

VT Group brand guidelines  

Issued shortly before Babcock's announcement to acquire VT. Oh well... good guidelines though

VT Group brand guidelines  

Issued shortly before Babcock's announcement to acquire VT. Oh well... good guidelines though

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