The WC Press Tech Issue - May 2016 by The WC Press

MAY 2016

THE WC PRESS | VOICE OF THE BOROUGH

MAY 2016 THEWCPRESS.COM

THE WC PRESS | VOICE OF THE BOROUGH

The

Press

“It has become appallingly obvious that our technology has exceeded our humanity.” –Albert Einstein

PUBLISHER Dan Mathers dan@thewcpress.com ADVERTISING MANAGER Nick Vecchio nick@thewcpress.com GRAPHIC DESIGNER Julie Ryan jryan@mathersproductions.com COPY EDITOR Jon Roth jroth@thewcpress.com CONTRIBUTING EDITORS Jesse Piersol jpiersol@thewcpress.com Kate Chadwick kchadwick@thewcpress.com STAFF PHOTOGRAPHER Andrew Hutchins hutch@mathersproductions.com CONTRIBUTING PHOTOGRAPHER Sabina Sister photograbean.com

Worth

COLUMNISTS Becca Boyd bboyd@thewcpress.com Diane LeBold dlebold@thewcpress.com Brad Liermann bliermann@thewcpress.com Dr Geoff Winkley drwinkley@thewcpress.com DJ Romeo romeo@thewcpress.com Published By... Mathers Productions 13 South Church Street West Chester, PA 19382 mathersproductions.com 610-344-3463 The WC Press is a monthly magazine distributed free of charge to more than 250 businesses. For a free digital subscription, visit thewcpress.com. For more information about specific distribution locations, visit thewcpress.com/distribution.

Noting 15 19 31 35 39 43 45 51

Our no-nonsense table of contents

OWNER OF THE MONTH Bill Dougherty of Dougherty Automotive Services talks cars LOCAL APPS How two West Chester residents took their big ideas mobile THE MAKEOVER Find out how Peter’s Salon & European Spa handle formal hair JUST HANG UP A true story of cybercrime, fraud, and blackmail THE LOOK Previewing great spring styles with Kaly BARTENDER OF THE MONTH A lively chat with Kildare’s Shaun Brown CUTTING-EDGE CARE How technology is transforming the way doctors treat you PHOTO HUNT Can you find the seven differences in these two photos?

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Technology Spotlight

A chat with Mark Murray, Director of Technology at the Pennsylvania Leadership Charter School, a West Chester-based cyber school Is there a classroom experience for students in an online school? Yes. For those who are working at home—which about 92% are doing—we have, throughout a typical week, scheduled times for virtual classrooms. During these periods, the students are able to log on and interact with the teacher and with other students to have that live classroom experience from a distance. How do you go about it? We leverage a variety of technologies to make that happen through our Learning Management System, or LMS. Each student is issued a laptop equipped with a microphone and webcam, so they’re able to interact in a live classroom setting. And even when not in these classroom settings, students still have access to teachers via instant messaging and email. And what about parents? Parents are our Home Facilitators, so their involvement with the student’s experience is key. And, there’s a social network group that we utilize for parents that’s powered by Google+. It provides parents with an opportunity to share their experiences with the school, and for them to come together and learn from each other. Parents are also able to access the student’s curriculum, so that they can be aware of what the student is working on at any given time. There’s probably a learning curve with parents. There is a certain amount of oversight involved here, but there is support

to go along with it. Online learning is becoming more mainstream, whether in a brick-and-mortar school, homeschooling or in an environment like we offer. So, yes, parental involvement is different, but it’s not any more of a commitment than a traditional school. How do you address the concern a parent might have about the social aspects of an online school? It’s a valid concern, and we’ve come up with creative ways to provide opportunities for that social interaction. We have a variety of methods to implement this, including field trips. We have live events for which we invite the students to come out to various locations throughout the state to meet and engage with teachers. Are these similar to field trips at standard schools? Yes. We have preplanned activities, we visit museums and local tourist sites and things of that nature. We typically have 12 to 15 of these events scheduled each month. Do you find that a lot of your students were previously homeschooled? When we started in 2004, we had a great deal of homeschooled students. Some of those parents were looking for more structure, or perhaps they themselves had hit a threshold of the education they were able to provide. Others were looking for more of an association with a school because they had an eye towards post-secondary education. Is the student population relatively evenly spaced across grade levels? We have elementary, middle and high school levels. Our K-5 is roughly about 600 students, our middle school around 750, and we have around 1400 in the high school grades. Where are most of your students located? The West Chester area is among our densest population pockets, along with the Philadelphia, Pittsburgh, and Delaware County areas. We have 93 students with “official” WC addresses, but we like to say that we cover the state from Eerie to Exton. We have students from right up near the Ohio border, to right around the corner.

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From the

Editor

“Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road. –Stewart Brand

I was recently sitting at the counter of a breakfast restaurant scarfing down a cheddar omelette when an older gentleman took a seat next to me, ordered a cup of coffee and proceeded to rant about Millennials: we’re entitled, lazy and spend too much time staring at screens. I didn’t have much interest in arguing on behalf of a generation, so I nodded along and answered when necessary. “You studied political science?” he scoffed, “I’m sure they’re putting out all kinds of ads in the paper looking for kids with liberal arts degrees.” That statement stuck with me because I felt its underlying message encapsulated our differences just as thoroughly as anything he actually intended to say. I mean, looking for jobs in the paper? The man beside me felt qualified to offer career advice, but LinkedIn—like everything I mentioned with which he was unfamiliar—was dismissed as utterly irrelevant. Mastery of technology is the preeminent division between generations. Today, those who can’t use a computer are as marginalized as an illiterate person a generation ago. The internet is as revolutionary as the printing press, the semiconductor the same as the steam engine. These leaps made preceding technologies—and those who’d mastered them—irrelevant, validating one of man’s most deep-seated fears: that of becoming obsolete. This past week I read an article about how AI is replacing jobs—not just factory positions or automated tasks—but the kind of jobs we once thought only capable of being performed by human minds. Until recently, the strongest defense for my major was that it set me in a field unlikely to be outsourced to machines: reading, writing and speaking were not skills soon to be mastered by robots. But recently, computers have begun to churn out newspaper articles. They’re creating art, having conversations and beating us at our own games. Technology is again on the verge of changing the world economy as drastically as the industrial revolution. The best course for those of us set to live through these tumultuous times is to stay informed. This issue wasn’t devised with some grand purpose of awakening the proletariat to the jobs revolution (we’d never dream of being so self-important), but it does help to shed some light on emerging technologies (Cutting-Edge Care pg45), introduce local developers and applications that are riding this technological wave (Local Apps pg19) and illustrate some of the more imminent dangers of our digital lifestyle (Just Hang Up pg35). Of course, my newfound fear of technology and the changes that come with it could prove unfounded. It might just be that I’m headed the same route as every generation before me. Maybe technology will displace millions of American jobs and leave the working class destitute, or maybe one day I’ll find myself sitting at a glowing lunch counter, ordering coffee from a mechanical server and lecturing the kid next to me about how his generation spends too much time in virtual reality.... I’m not sure which outcome is worse.

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Owner of the

Month

PHOTO Andrew Hutchins

INTERVIEW Kate Chadwick

Bill Dougherty of Dougherty Automotive Services talks cars, old and new How long have you been in business here? I started this business in 1977. Have you had a lifelong affinity for cars? Pretty much. I’m 70 years old now, but when I was in high school it was the heyday of hot rods and drag racing. I started working part time in gas stations throughout high school and college. After that I worked for United Airlines. Did you always want to be your own boss? Well, I went into the Marine Corps in 1969, got out at the end of 1970, and I’d gone to Vietnam. When I got back I had one semester left at West Chester University to get my history degree, which

I did. But after Vietnam, I didn’t really want to go into corporate life or anything like that. I thought “I’d rather be my own boss, shape my own destiny.” I’d gone back to United and they started their first reorganization, with layoffs and relocating people, and it was pretty shabby. So I started working at Penske Racing in 1972, then a Volvo dealership, and eventually opened my own place. How many employees do you have? We have five mechanics; myself; Ryan, our service manager; and Luis, who comes in from 7:30-1pm and then goes to school for automotive training. We have Maddie, a high school girl who comes in to help with clerical, and Erica, our office manager. Having been in the business for so long, you can certainly attest to the fact that the technology in cars has really ratcheted up in recent years. Absolutely. We work on all kinds of cars here, but specialize in European models. But all cars are sophisticated now—a Chevy is as sophisticated as a Volvo. We’re in a revolution. It was an evolution from the sixties into the seventies, and then fuel

injection came along in the eighties, and more sophisticated solid state electronics for reliability. Then around 1995-2004, there was another leap forward. And now we’re in the midst of enormous and rapid technological change, and complexity— and expense—as a result. And is that good or bad, in your opinion? Just different. From a safety standpoint, the advancements are amazing. Cars today are superior to what cars were 20 years ago, no question. But back in the day, if someone had trouble with their car starting, I’d walk out there with carburetor practice gear and a screwdriver. Now, we have $35,000 scan equipment that has to be updated annually for the new models—AND they’re model-specific, usually. We have one for Porsche, one for Mercedes, one for Saab, etc. Also, years ago, if you weren’t necessarily the best and the brightest, you went to vo-tech and became a mechanic. Now, mechanics are like rockets scientists. They have to be EXTREMELY knowledgeable about mechanics and computer systems, AND they have to love cars. If you don’t love cars, it won’t work anyway.

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Tell Me something

Good

Kate Chadwick takes a moment to spotlight local citizens for doing something swell.

Who she is: Astrid Martin What she does: Astrid is the owner of Servicio Fresco (Fresh Service), a local residential/commercial cleaning company which she started in West Chester five years ago. Why she’s on this page: Astrid works with Cleaning for a Reason, an international organization providing free house cleaning services for women being treated for cancer. “Cleaning for a Reason contacted me asking if I would donate some of my time to service patients battling cancer,” Astrid said. “When I learned the details about the organization, I was highly impressed.” Cleaning for a Reason works with local community cleaning services nationwide to provide two cancer patients monthly with free home cleanings. “Since our inception, we have partnered with over 1,200 professional cleaning companies, provided 21,000 women with the gift of a clean home, and value of the donated cleanings is more than $5.7 million dollars,” said Lynn Frankenfield, Cleaning for a Reason’s Executive Director. “The organization touched my heart; my mother died of cancer, and my sister was recently diagnosed,” Astrid said. “These women should be spending time with their families and focusing on their health while I take care of their cleaning needs.” What we like about her: She’s a hometown girl. Born in Columbia, Astrid’s family moved to the United States and settled in the borough when she was three. “I grew up in the borough, right on Gay Street,” she said. “It’s great to see my kids (five of them!) grow up in West Chester and enjoy it as much as I do.” What she likes about West Chester: “I’ve spent the majority of my life in West Chester, so to see all the changes from then to now is amazing,” Astrid told us. Astrid started working at the former Thatcher’s Pharmacy [now Rite Aid] while still in high school and ended up in management for 12 years. “Back in my thirties, I managed the only nightclub in West Chester, Night Works." What's she enjoy these days? “I love Limoncello!” Moral of the story: The little things add up—on both sides of the coin. There’s a practical payoff potential for Astrid, above and beyond any karmic benefit, in that after the patient’s fourth free cleaning, they can opt to hire her. But that’s not why she does it. “Honestly, seeing these women so appreciative is all the reward I need. If I can put a smile on a woman’s face who is suffering and battling for her life, that’s fulfilling for me.” More information on Cleaning for a Reason can be found on their website at cleaningforareason.org. You can learn more about Servicio Fresco at serviciofresco.com. Do you know a WC resident who’s doing good things and deserves a little recognition in Tell Me Something Good? Let us know! Email details to kchadwick@thewcpress.com

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by Jesse Piersol

Is there any remote pocket of culture today that isn’t connected to a mobile platform of some kind? From education

and entertainment to relationships, commerce, health care and beyond, apps tether us to every aspect of modern life. And they’re big business. Market research firm App Annie’s Mobile App Forecast from the first quarter of 2016 predicts that 284 billion mobile apps will

be downloaded globally by 2020, with gross revenue exceeding $101 billion. West Chester is no stranger to the creative impulse, and that includes technology. Right here in the borough are two residents hoping to carve out a slice of the app pie with their smallscreen creations. The best part? Both of these film school graduates have found success without a computer science background.

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Josh Coyne, Robot Mouse LLC iVibe Massager, Plext Josh Coyne spent a lot of time by himself growing up as an only child. “I always needed to find something to do, and I was only happy when I got really good at that thing.” After graduating from Columbia College’s film program, he returned to West Chester and worked on building his film and video production business. In his free time, he listened to podcasts about passive income while painting his house. “I wanted to make apps,” he says. “So I looked for ideas that were easy to make for people who didn’t code.” A simple question stimulated Josh’s first foray into app development. “I wondered ‘how much can a one-function app cost to make?’” He determined that number to be $600, so he decided to go for it, finding a developer through the freelance clearinghouse web site eLance. “I created the graphics, a graphic designer friend of mine did the logo, and I paid an outside developer to do the coding.” Enter the iVibe Massager. Available in a free and a paid version for both iOS and Android, the simple one-function app allows you to control your phone’s vibrate feature, turning it into a personal massager. Wait…a personal massager? Josh laughs. “People downloaded the s*** out of it. It’s a joke thing, if your friend downloads it or something. It’s kind of stupid, really, but it does work.” Reviews poured in. Well, sort of. “A popular sex toy blogger wrote a horrible review, but she had 4 million followers, so it didn’t matter. People either love to hate it or hate to love it. Either way, it’s paid our mortgage for the better part of two years and has been downloaded 1.5 million times. It still amazes me.”

PLEXT iVibe’s success prepared him for his next endeavor, this time inspired by a Corvette and a Mercedes sprawled across multiple spots in the tiny parking lot in front of his dentist’s office. “These two cars taking up four parking spots,” he recalls. “That’s what I thought about as I was sitting there getting my teeth drilled out.” When he got home later that day, Josh found that a neighbor had left the lights on in his car. “I tried to be nice, to open the door and turn them off, but I couldn’t.” His inner inventor stirred. “What if there was a way to send other drivers a message based on their license plate number? It would be a community of people looking out for you,” he explains. “If you’re driving and your brake light’s out, you don’t know until the cops pull you over.”

West Chester? there's an app for that Plext, Time Machine Tours, and iVibe Massager aren’t the only apps in town. You can use your smartphone to score deals, report potholes, tour the university, and more. AROUND TOWN: ThinkShopBuy…LOCAL: Tap into special offers, deals, and news with this app provided by the Greater West Chester Chamber of Commerce. West Chester Connect: Report hazards and environmental and public safety concerns. West Chester Mobile: Community news and alerts, as well as access to public officials and calendars. UMC West Chester: Submit prayer requests, give donations, and keep up to date on news from the United Methodist Church of West Chester. ON THE MENU: Side Bar & Restaurant: Up-to-date beer list, events, and a loyalty club where you can earn stamps good for discounts, food, and gifts.

Thus, Plext was born. The free app allows users to send an anonymous text message to someone based on their license plate number. Anyone who uses Plext can receive messages, and for those not yet registered, messages are stored and then delivered once that person signs up. Plext lends itself to uses other than notifications from good Samaritans. “Missed connections is certainly another use,” Josh notes. “We’re not marketing it toward that, but people will use it for whatever they want. We’ve seen that with apps like WhatsApp, Facebook Messenger and Snapchat all gaining traction.” Then there are other considerations, such as texting while driving and potential fuel for drivers already

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consumed with road rage. “Ideally, we want people to use it for good. But ultimately, we can’t control how people use it,” he concedes. Plext’s official launch at the end of February was not a flawless process. “A Digitaltrends. com writeup came out the same day we launched and the web site crashed because it wasn’t ready for all the traffic.” The site was down for a whole week while the team scrambled to fix it, although Josh is positive about the implications. “It’s a good thing when there are too many people downloading your app.” Marketing plans for Plext include targeting tow truck companies. “We’re looking to reach a large mass of people in a specific group. And of course, Facebook and Twitter, where we can market to groups of people similar to those who’ve already used it.” Additionally, he’s working on viral video commercials with his partners in his production company, Robot Mouse (MrRobotMouse.com). “We want to get Plext in the hands of news broadcasters and radio hosts such as Preston and Steve, too, as well as mass marketing through regular media.” With his business plan and pitch deck in hand, Josh is on the hunt now for seed funding. “I can’t do that by myself. Hopefully, we’ll get some investors, and another company will buy it who can use it better.” For everyone with a great app idea scribbled on a napkin in their pocket, Josh shares his perspective. “Developing an app takes a lot of time. It took six months of researching, of thinking about every chat app that’s out there. Figuring out how they work, and what makes them successful.” Contemplating his ethos, he adds, “It’s not hard work, but I’m diligent. It has to be good or what’s the point?”

Kyle Hudson, Digital Exhibition Systems Inc. Time Machine Tours “If I’d have gotten this idea in another town, it never would have happened.” It was 2012, and Kyle Hudson was a server at Penn’s Table, a job he took after earning a film degree from Full Sail University. “I had long hair and a hemp necklace,” he recollects. “I didn’t know the first thing about Google calendars and setting up meetings. I was an unemployed filmmaker waiting tables.” Being a waiter gave him ample opportunity to chat up a large portion of West Chester’s population. “One day, a centenarian came in and said, ‘I remember when we used to ride horses through town.’” Around that same time, Kyle and a filmmaker buddy had a conversation about QR codes, a type of barcode readable by smartphones. An idea sparked, prompting him to wonder, “What if there was a way to connect current locations in town with historical images of that exact same spot?” The next day, Kyle showed up at the Chester County Historical Society, where photo archivist Pam Powell helped him navigate the collection. “I’d gone to computer camp in 1999 and that was the limit,” he says of his programming experience. “So I started with the QR codes. I opened up a YouTube tutorial on one side of the screen, and DreamWeaver on the other, and figured how to make simple, small microsites for each location. I tried to find the easiest way to do what I saw in my head.” The end product worked on any platform capable of reading QR codes.

Bon Bon Sushi: Access the menu, place your order, and receive a text notification when your food is ready. The Couch Tomato: View the menu and place an order. Includes a tip calculator. The Lunchbox Café & Truck: Check out the menu, order food, and receive a text alert when it’s ready for pick up. ON THE ROAD: Faulkner Buick GMC West Chester: Faulkner customers can view their vehicle’s service history and track loyalty points. Includes a MPG calculator and a parked vehicle finder.

Historical Society then-president Rob Lukens, whom Kyle knew from their back-to-back radio programs at 1520 WCHE, gave his formal approval, and the product officially became the Chester County Time Machine. “It wouldn’t have happened without Rob,” Kyle recalls. “He even went on Comcast Newsmakers to promote it.” Kyle taped up the QR codes at locations around town and used link management platform Bitly to track who accessed them. “The first day we put them up, I saw that someone went through and took the entire tour. I called up Rob Lukens, all excited, and he said ‘Oh yeah, that was me.’” Continuing to work on the Time Machine, he added two tours around town. Then, fate intervened. “I got on "Who Wants to be a Millionaire" and won a bunch of money.”

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The prize enabled him to start working on an improved version of the Time Machine, one that would use GPS and app technology instead of QR codes, which were already waning in popularity. It was the right move. In June 2015, the app took home second place in the Greater Philadelphia Alliance for Capital and Technologies (PACT) Wayfinding App Challenge, sponsored by the University of Pennsylvania. Kyle went to market with the $10,000 prize, and today, Time Machine Tours is available in West Chester, Coatesville, New York City, Philadelphia, Washington DC, and Chicago, with more to come.

TIME MACHINE TOURS

“The app is the images, but you get the full experience when you stand in front of the location,” he explains. “You have a captive audience of people who want to see these things.” He sees tourism and historical boards as potential partners. “They can give me content, brand it, and choose their locations. We’re trying to go national, and international, too. We want to get to major cities in America, but also London, Paris, Beijing, and Moscow.” Time Machine Tours extends beyond profit, though, with Kyle lauding the educational aspects. “We want to get this into schools, where kids can use GPS-based coding and history to build their own local tours” he says. “I see it as a tool. I’ve been using my skills to sell things, to get people excited about products and places. Now I’m using that skillset to learn about history and share it with others. I mean, how many people have an idea, get free money, and get the support of the community? I’m incredibly lucky.” He is generous about passing along what he’s learned, a result of his own experience. “The more I told people about my app, the more traction I got. I was used to the entertainment world, where you don’t tell anybody about your projects. But now I tell people, ‘You’ve been thinking about this for months, maybe years. You’re already ahead of the game. Tell people—tell everybody—because there is somebody out there who wants to help you.’”

Bimmerworks: BMW enthusiasts can request an appointment, access towing services, record engine noises for diagnostic purposes, and send photos using the “Part Cam.” AT WCU: The Quad: WCU’s student newspaper. WCU Mobile: Campus information and news. WCUPA: Self-guided tour of the campus for prospective students and families.

Sharing ideas isn’t the only lesson. “Make sure your idea is something you want to work on every day. If your goal is just making money, or selling it to Facebook, then do something else. Part of my job is reading about history. And that’s awesome.” Meanwhile, Kyle is looking forward to an important date. In 2019, the Sonny Bono Copyright Act of 1997 rolls back another year of content released into the public domain. “Right now, everything made before January 1, 1923 is public domain. In 2019, that date rolls forward to 1924. In 2020, it will be 1925. While we are looking to work with private collections, we also want to fill the app with as much public domain content as possible, because why not, right?” “History is on everyone’s list of interests. You might be interested in Eagles history, and not history in general, but that’s still history. History is our story, and history is all around us.” He gestures toward Benny’s Pizza and the line of buildings that lead into the heart of the downtown. “With Time Machine Tours, we organize things geographically, so you can tap into what’s all around you right now. It’s an optical illusion, but a really cool optical illusion,” he concludes. “And the more images we get, the more we can truly step back in time.”

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Ask your

Doctor

Dr. Geoff Winkley is a board-certified emergency medicine physician who operates Doctor's Best Immediate Medical Care

One of the top reasons many doctors choose to study medicine is curiosity about how the human body works. Even though the practice of medicine is more than 7,000 years old, we still don't completely understand many diseases, conditions and abnormalities that affect us. While there are global efforts underway to utilize cloud computing of metadata to unlock the remaining mysteries of the human body, and technologies such as 3D-printing, wearable sensors, genetic splicing and others that are improving our ability to cure many more diseases, what is equally exciting are the technologies that empower the patient so that they can better understand, manage and improve their health. Most patients now access their medical information on demand through electronic medical records and patient portals, which allows for more frequent communication and connection between patient and doctor (an essential factor in achieving desired health outcomes). Further, if you have a smartphone or computer, you can know how your body is working and healing, and how to get and stay healthy by using apps, websites and tech gear. No matter how old you are, retail fitness technologies are worth considering as options to support your overall health. However, if you are in the 50+ range, you may see technology as either a blessing or a curse. From my perspective, itâ&#x20AC;&#x2122;s mostly a blessing (although office and entertainment technologies have led to prolonged periods of sitting, which has been linked to obesity and metabolic syndrome). As we age, the body undergoes changes that often lead to disease, depression, weight gain and lack of energy. One of the best ways to offset the symptoms of these changes is to exercise and manage your weight. The best apps make it easy to move your body doing what you love by providing workout routines, and tracking and recording your accomplishments. And for those who like gadgets, smartwatches and other wearable fitness trackers can track your daily walking steps, heart rate and sleep patterns 24/7. In my January 2016 column, I addressed the effects of being overweight and the risk of developing heart disease, high blood pressure, high cholesterol and diabetes. Losing weight requires lifestyle changes that many struggle to achieve, and technology is making it easier to do so in the comfort of your home, eating food you prepare with ingredients you like. In addition to apps and websites that calculate your healthy weight, set weight loss goals and track your calories and progress, many integrate nutrition and diet support. Research indicates that tracking your fitness and weight increases the likelihood that you will stay motivated, hold yourself accountable and attain your goal. While any exercise and healthier eating is better than none, start with simple changes and track how your body adjusts (and remember to consult with your doctor before starting a new exercise routine or diet). With a little dedication, and some app-enabled assistance, a healthier lifestyle is much closer than you think â&#x20AC;&#x201D;drwinkley@thewcpress.com

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Peter's Salon & European Spa transformed one lucky client photos Sabina Sister

odel Dalva was looking for a semi-formal style for an evening out. This braided combo look can be worn to a prom, wedding, black tie affair or any formal function.

Before: Dalva was looking for a semi-formal look for an evening out

Our skin care specialist, Karissa, gave Dalva a light smokey eye using black shimmer eye shadow, purple eye liner to co-ordinate with the purple in her hair, and dark powder eyebrows. Blush is a soft rose bud color and finishes with a raspberry lip color.

Our stylist, Leah, styled Dalva with a braid that follows the hairline from front to back on one side creating an asymmetric look with large soft curls cascading to one side, showcasing her purple hair color. The style is soft, elegant, formal and suits Dalva's personality. Peter's Salon offers a one-of-kind Bridal Suite able to host your entire bridal party and make your wedding day so much more special.

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Home

Becca Boyd has a passion for good food

Beccanomics

Technology has done amazing things for the sharing and comparing of great food. But, it's important not to get too caught up in the Pinteresting of edibles. Instead, get caught up in your kitchen—turn off your laptop and turn on your mind. Use fresh, high-quality ingredients and have some fun. These time-tested recipes shouldn’t give you any trouble, and the end results might even be Instagram-worthy. bboyd@thewcpress.com Fish Tacos Serves 4 1 lb. white fish, cut into 1-ounce strips; 1/2 c. all-purpose flour; 2 eggs, lightly beaten; 2 tbsp. water; 1 c. Panko breadcrumbs; 1 1/2 tsp. salt; 1 tsp. black pepper; 1/2 c. cilantro, chopped 1/4 c. coconut or vegetable oil, for frying; 1/2 c. sour cream; 1/2 c. cilantro, chopped 1 bunch scallions, sliced, light and dark green parts; 1 Lime 8 small flour tortillas 1. Cut fish into strips, 1 x 4 inches. 2. In a shallow bowl, lightly beat the egg and water. On a dinner plate, spread the flour. On a second plate spread the breadcrumbs. 3. Mix salt and pepper into flour. 4. Dredge the pieces of fish in flour, egg, and then breadcrumbs (in that order). 5. Bring skillet with oil to medium high heat (shimmering oil). To see whether your oil is ready, dip one edge of the fish into the oil; if it makes a sizzling noise, your oil is ready. 6. Once all the fish is breaded, fry in small batches in the oil. Drain on paper towels and season with additional salt. 7. Meanwhile, mix sour cream with Sriracha in a small bowl. 8. Chop cilantro and scallions and put in another small bowl. 9. Toast tortillas on gas flame burners (on low heat) till slightly blackened. 10. Lay out tortillas and spread sour cream mixture down the middle of each. Top with fish, cilantro, and scallions. Squeeze lime onto each tortilla before rolling up and serving. Mini Quiche with Asparagus, Bacon and Cheddar Makes 12 1 bunch asparagus, ends snapped, chopped into 1/2 in. pieces; 2 c. chopped leeks, white and light green parts only; 1 tbsp. olive oil; 1/2 tsp. kosher salt; 1/2 tsp. black pepper; 10 large eggs; 1/2 c. milk; 3/4 c. shredded sharp cheddar cheese; 6 slices turkey bacon, cooked and chopped 1. Preheat oven to 350 degrees. Spray a 12-cup muffin tin liberally with nonstick spray 2. Heat olive oil in large nonstick skillet over medium high heat. Add asparagus, leeks, salt and pepper. Saute, stirring occasionally, until starting to brown – about 10 minutes. 3. Beat eggs and milk lightly with fork in medium mixing bowl or large measuring cup (it’s ideal to use one with a pour spout). 4. Divide egg mixture evenly into muffin tin. Sprinkle chopped bacon evenly into each cup, followed by vegetables. Top with cheese. 5. Bake for about 30 minutes or until set. Run a small offset spatula or butter knife around the edges and serve warm or room temperature.

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Just Hang Up A true story of cybercrime, fraud, and blackmail here in West Chester By Kevin Mash

The Phone Call

On Monday a young retired professional from West Chester, we'll call him Jeff, got a phone call. His home phone caller ID identified the call as Microsoft Tech Support. The caller spoke with a foreign accent and identified himself as Bill from Microsoft Tech Support. He asked to speak with Jeff using his first and last name. Bill indicated that he was from Microsoft and was calling about the computer Jeff purchased back in 2013. Bill knew the model of the computer, the date of purchase, the store it was purchased from, and the details of the warranty that was purchased with the computer. Upon presenting enough information about Jeff and his computer to establish himself as a credible service provider, Bill proceeded to offer a three-year, six-year, or lifetime support upgrade for a very reasonable price. To demonstrate what the service would cover they asked to do a remote support session with Jeff.

The Setup

This is where most of you might say that you would get wise, but Jeff had already suspected that there was something wrong with his computer because it wasn't running as well as it had been when he purchased it. He now had what he thought was Microsoft Tech Support on the phone and hadn't spent any money yet, so he made the regrettable choice of allowing them access.

Once inside they began to run what looked like real virus scans and hardware diagnostics. The software running indicated that there were multiple issues wrong with the computer and the friendly voice on the phone assured Jeff that the support contract being offered would cover the repairs of the issues that had been found and that without these repairs the system would likely crash in only a few days or weeks.

The Robbery

The self-identified Microsoft Support Tech then opened a professional looking website and navigated to a secure credit card form and walked Jeff through purchasing the upgraded support plan so they could begin fixing the issues with the computer. After completing the form on what looked to be a legitimate site with security enabled, the tech advised Jeff that the card was declined. Jeff knew that this card was fine and that there would have been no reason that it would have been declined. Immediately Jeff says that he is not interested in purchasing any services, but Bill chimes in... "Too late! We have full control of your system now and it has been encrypted and locked" Jeff's screen now had a image of a lock with a space to enter a 10-digit unlock code. He is told that he must go down to Western Union and send $200 to an address in India. His 10-digit transac-

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tion number would be his unlock key. Okay, so Jeff should have known by this point right? But his computer was now locked, he didn’t have a backup system and even though he knew that he couldn't trust the people on the phone, he knew that they had control of his computer... his tax returns, his personal information, and some very private pictures... Against his better judgment Jeff played along and sent the money. When he came back home and entered the unlock key his computer appears to be unlocked. Then the phone rings. The caller now identifies himself as Bob from Microsoft Tech Support, still lying and trying to run further run the scam. Jeff asks if he is a direct employee of Microsoft. Bob suggests he is from "SB3 Inc" out of Ridgewood NJ. They will need about an hour to fix the issues with the computer. Jeff's screen was now showing a diagnostic tool running and a few windows of bar graphs and performance monitors.

Jeff, now fearing more than ever that he is being robbed shuts down his computer. A few minutes later Jeff powered his computer back on to find it is now operating normally but all of his data is missing. Everything, all the files, pictures, music, movies are completely missing from his computer. At this point Jeff finally brought his computer into West Chester Computer Doctors for service and shared with us his embarrassing tale. He had heard about scams like this, but was so convinced at the outset that these people were legitimate. We took in the computer and instructed Jeff to contact the police. After discussing the information that he stores on his computer we suggested he contact his bank, his investment manager, plus all other accounts he owns to alert them of the incident. Then we helped him change his passwords for his email, Gmail, and Facebook that were cached on the computer.

The Continued Extortion

The next day Jeff's phone rings again. It's Bob the support tech on the phone who asks him to power on the computer so additional repairs could be made. Jeff tells the voice on the phone that the computer is in the hands of the local police department. Bob take a more hostile tone now and says: "Really, well then. Let's see... what should we do with all of your personal information that we have now? How about these pictures of your wife?... she's very pretty. You shouldn't have taken so many intimate pictures because now they are all going to be posted online for everyone to see!" Jeff hangs up, but receives over 10 more threatening phone calls before they stop trying. In the meantime his bank alerts him to multiple credit card purchases and cash advances... all targeting the credit card they told him failed to process his initial order.

The End Result

Jeff's data was recovered completely by our staff. His computer was repaired using a new hard drive thus leaving his original drive in-tact for any future forensic evaluation by a police department or any other government agency he is trying to get to help with this situation. Jeff closed and changed all of his bank

accounts, changed all of his credit cards, closed an investment account, closed and re-opened his retirement accounts, and more. He has changed all online passwords. In total Jeff had almost $1,000 stolen from him AND all of his data was likely taken from his system to be seen and distributed to who knows where.

What’s to be learned? Never give anyone access to your computer unless you’ve met them face to face. Even seemingly legitimate sites you commonly see online can be fronts for outfits like this. Find a trusted resource for computer repair and questions. Talk to your folks, friends, and coworkers who might not yet know of this type of scam. Let all know that giving anyone access to your computer or technology can result in an experience like Jeff’s. It’s more important than ever to work with service providers you can trust. Don’t be victimized... be prepared. And if someone calls you on the phone offering to help you with a problem on your computer... JUST HANG UP.

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photo Andrew Hutchins model Dianna Brosius

Spring is here, and your outfit is in need of a whole lot more color. Stop into Kaly for these two great warm-weather looks! Kaly is filled with color for spring! A perfect example is this cute faux wrap dress from Leota. Wear this on a hot summer day to a barbecue or out to a meal on one of West Chester's great patios, and you will be the hit of the party. Best of all, the dress is handmade in the USA (and machine washable)! The second look is a great cotton tank dress in a beautiful coral color. We're excited to be featuring EllumiNation by Nik-

ki Parker, which is a new line at Kaly. Because we all know how unpredictable the weather can be in spring, we've topped the dress with a matching striped cardigan. Together they make for a great outfit to wear casually with flip flops, or you can throw on a pair of shoes and dress it up for a night out. EllumiNation attire is also made in the USA, making for an affordable, comfortable and smart addition to your wardrobe.

LOOK ONE: Faux Wrap Dress, Leota $152 LOOK TWO: Cotton Tank Dress, EllumiNation $56 Cardigan, EllumiNation $48

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Home

Diane LeBold and the West Chester Food Co-Op examine local food production and bring eaters closer to the source of their food.

Grown

This time of year, if you’re out enjoying Chester County’s beautiful open spaces, you might come upon some wild-food enthusiasts out on a rampage. That is, they’re foraging for ramps—wild leeks. Ramps are abundant in forested areas around West Chester, but their season is short, only lasting through mid May. They appear in early spring and die back before the trees have fully leafed out. They like rich, moist soil, so patches are frequently found in shady, low-lying areas, and the patches can be quite large. Once you’ve found a patch, you’ll likely have all the ramps you need, but—to ensure future harvests—take no more than a third of what you find. Here are some simple ways to use a lot of ramps, compliments of Suzanne Adams, chair of the West Chester Food Coop’s board of directors. Pizza: You’ll need a one-pound ball of frozen pizza dough, thawed, a few tablespoons of olive oil, about a pound of whole ramps, and half a pound of buratta cheese (a very soft form of mozzarella—or use regular mozzarella in a pinch). Preheat a pizza stone in a 450-degree oven. Heat the olive oil in a large sauté pan. Roughly chop the ramps (entire leaves and bulbs) and add in batches to the hot oil. Sauté with plenty of salt and pepper until the ramps are caramelized and all the water has been cooked off. Form the dough into a 14-inch circle on a floured surface, sprinkle some cornmeal on the hot pizza stone, and transfer the dough to the stone. Slice the buratta thickly (it will be very soft) and smear it over the dough. Spread the caramelized ramps on top—but not too many or the pizza will be soggy (the surface of the dough shouldn’t be completely covered). Bake at 450 degrees until the crust is done (8-10 minutes). This pizza comes together in less time than it takes to pick up a takeout pie. Ramp-and-bacon tart: Ramps and bacon have a natural affinity, which is what makes this tart so good. To create the pastry shell, line a 12-inch tart pan (with a removable bottom) with your favorite pastry dough and chill for 20 minutes while the oven preheats to 400 degrees. Line the shell with foil, add dry beans or pastry weights, and bake only until the edges are golden (10 minutes). Remove the foil and weights. Meanwhile, prepare the filling. Heat a tablespoon of olive oil in large skillet and add six ounces of bacon slices, cut crosswise into quarter-inch pieces. Cook until the bacon is golden but not crisp, then add about 28 ounces of green ramp leaves (no bulbs!) cleaned and coarsely chopped. Stir to coat the ramps with fat and cook until they’re tender—about 5 to 10 minutes. Add salt and pepper then spread in the prepared shell. In a bowl, whisk together five eggs, half a cup of whole milk, and a third of a cup of sour cream. Season with salt and pepper and pour over ramp/bacon mixture in the shell. Bake for 25 to 30 minutes, until the custard is set. Remove from the oven and enjoy! –dlebold@TheWCPress.com

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Bartender of the

Month

PHOTO Andrew Hutchins

INTERVIEW Kate Chadwick

A lively chat with Kildare's Shaun Brown about tending bar, graphic design and Savannah How long have you been at Kildare's? I’ve been here for six years, but I’ve been bartending overall for ten years. Is this your career, then? I went to school to be a graphic designer, but at the moment, bartending pays a bit better than designing. I do freelance graphic design, though. In fact, I just got done redesigning the new food and drink menus here at Kildare’s. And you were paid for that, I assume? I mean, you’re not expected to be bartender-slash-in-house-graphic designer, right? (laughing) Yes, indeed— they paid me.

Do you work days or nights? I work nights, because I have a two-year-old daughter, Blake, and I take care of her during the day. What’s the crowd like at Kildare’s, if I can ask you to generalize a bit? I’d say between the hours of 5-10pm, it’s mostly an older crowd, and then students and a younger crowd come in as the night goes on. I had the Irish Nachos last time I was in, and if I worked there, they’d be the death of me. Do you eat there often? Yes, and we just revamped the menu because we’re under new ownership. They’re going through and really upgrading everything, making some quality improvements. What's your favorite? Our blackened chicken salad. It. Is. Phenomenal. The funny thing about it is, that Cajun spice always reminds me of the south. What’s your favorite thing about bartending, just in general? Honestly, I just love the process of doing it. I know I probably can’t or won’t do it my whole life, but right now I love doing it. I love coming in to work, and I figure if I’m

having a good time, the people who are coming in here are having a good time. Does being on your feet for such long stretches bother you, or are you still young enough to take it? Well, I’m 33. And I’m so used to being on my feet that when I go out to a bar, I actually prefer to stand. Where did you learn to tend bar? In Savannah, Georgia. I went to school at the Savannah College of Art and Design. Shut up – I just got back from Savannah! It’s an amazing town, and you went at the perfect time. Summer in the south is horrible—so hot and muggy, it’s ridiculous. Otherwise, though, I loved living there—it’s a great town. So that’s where you learned both of your careers, right? Yes. The way Savannah is, everyone there is from somewhere else. So when I started tending bar, I had the honor of being trained by people from all over the country— people from New Orleans, people from Los Angeles. And even when I go out to Philly now, I like to check out a few places at a time, just to see how it’s done elsewhere.

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For the pros at Chester County Eye or an old lady, I have a lot technology are enhancing quality of life, Care, the piece of technology that’s improving overall care, and making the of patient, younger friends changing the way they do business is the processes by which we achieve health and colleagues. This has meant

that—while when I started my first writing job at age 46, I knew only Microsoft Word, how to find my way around the web, and other miscellaneous, job-specific things—I’ve learned quite a bit from those younger peers, both in my job and my life. I’m certainly still lagging behind the curve—as my ever-so-patient colleagues will attest—but luckily for all of us, the rest of the world moves a bit faster than I do. This is particularly true in the healthcare industry, where advances in

simpler and less intrusive.

To keep us abreast of these changes, and to stay better informed about our available options, we checked in with several local medical professionals and asked about the technological tools they now use that are upping the quality of care. What we found is providers are employing various forms of light to better achieve results that previously required manual labor, and an effort to utilize new technology to streamline the process.

Wavelight® FS200 femtosecond laser. “This is the tech we use for LASIK surgery to create the cornea flap, which is the first step in the LASIK procedure,” said CCEC’s Julia Rooney. “The traditional way to create the cornea flap was to use a handheld blade. With the advancements in technology, doctors now use these lasers instead. The FS200 is the fastest one for creating these cornea flaps.” And what’s the difference between the two? “Both technologies are still used, but

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the laser has become the more prevalent procedure for flap creation,” said Dr. John DeStafeno. “The doctor will take measurements of the glasses prescription and shape of the eye in office. At the laser center, the doctor will take additional measures of the refractive error of the eye that will be programmed into the laser.” After the use of numbing drops, the doctor then uses the femtosecond laser to create a corneal flap for each eye, which takes less than 10 seconds and is painless. “The doctor then

corrects the vision using another laser, an excimer laser. The newest excimer lasers can correct vision 50% faster than their predecessors and often in less than 10 seconds. The entire procedure lasts less than 5-7 minutes per eye,” said Dr. DeStafeno. The best news is that, while the new tech makes LASIK faster and more accurate, this high-tech procedure is comparable in cost to the traditional method, with surgery in $4,000-5,000 range. Lasers are also playing a major role in dental health. When asked what technol-

WHILE THE NEW TECH MAKES LASIK FASTER AND MORE ACCURATE, THIS HIGH-TECH PROCEDURE IS COMPARABLE IN COST TO THE TRADITIONAL METHOD.

ogy was most impacting her practice, Dr. Laurene Grabill of Grabill Family Dentistry immediately struck upon the EPIC X, a laser diode which sports a name worthy of a superhero and performs several functions far more efficiently than its predecessors. The business end

of the EPIC X looks like a small pen, and wielded by Dr. Grabill the light it emits can treat jaw pain, whiten teeth, perform gum surgery, and treat ulcers. The key to EPIC X is its efficiency. While other solutions exist and are still practiced, the EPIC X does them more quickly, painlessly and—in many cases—less invasively. “It hasn’t entirely replaced other tools and methods,” Dr Grabill told us, “but it is definitely a more efficient alternative.” For instance, while Dr. Grabill still performs ZOOM whitening for patients, she much prefers using the EPIC X because, in addition to being quicker, it causes less sensitivity. It can be used prior to crown impressions to stop bleeding, and although Dr. Grabill also still makes night guards for the treatment of TMD (jaw disorders) at her office, the relief provided by these guards isn’t instant like it is with EPIC X. For anyone who’s ever struggled with ulcers, the EPIC X provides an amazing alternative to salves.

“Treating of ulcers is instant with EPIC X,” Dr Grabill says. “It shortens the healing time and relieves pain.” Instant results + less pain + less bleeding = less time in the dentist’s chair, which is an equation any dental patient can get behind. Over at Chester County Hospital, they’re using light in a different form. They’ve begun integrating ultraviolet light, specifically UV-C, in both patient and operating rooms as a disinfecting

agent. According to Charleen Faucette, Director of Infection Prevention at CCH, “In healthcare applications, ultraviolet disinfection is most-often used as a supplement to the routine cleaning and disinfection done by Environmental Services staff.” Through their manual cleaning, the EVS team removes refuse and disinfects surfaces in the patient care environment; the UV-C unit adds the extra ‘kick’ to help eliminate even more microorganisms. “The UV-C light is used to follow up the housekeeping, and it essentially bathes the room for 10 to 20 minutes or so depending on the size. UV light works because it disrupts the organism cells, so they can’t replicate and it gets rid of anything that’s been left behind.” The unit being used at CCH is the Surfacide® system, which Charleen said was chosen due to some unique design features. “Traditionally, most of these systems are a single tower of light. Our unit is a new technology—three towers of light bulbs, with mirrors in the back that rotate to direct and concentrate the beams.” With single towers, the unit would have to be moved around. With these three-tower units, says Charleen,

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the entire operating room or patient chamber can be done at once. “You can place one tower in the bathroom, and the other two in the main room where patient bed is.” Adding to the high-tech feel of the system, the cycle is controlled by a tablet.

cesses being implemented that may make systemic changes to how doctors and patients interact. And it’s businesses like Doctor’s Best Immediate Medical Care on High Street pioneering this technology.

The hospital acquired the unit at the end of last summer, primarily for their ten operating rooms; now they’re being used in all patient rooms after discharge. Although the spectrum is lim-

ited to just UV-C, no B or A, it can be harmful, just like the natural UV light we associate with the sun. Because of that CCH takes precautions, assigning technicians to the job, and posting signs outside rooms being disinfected to alert passersby of the rays potential harm to your eyes. This damage is unlikely, however, because the machine is equipped with a motion detector and can shut itself off—another high-tech safety feature medical professionals of even a few decades ago wouldn’t have dreamed of. But the technology that is being implemented in the healthcare industry isn’t limited to specific machines that change specific jobs. There is technological pro-

THE CONVENIENCE OF BEING ABLE TO SEE SOMEONE THROUGH A PHONE APP OR A DESKTOP —IT’S INVALUABLE.

In the coming weeks, Doctor’s Best is set to implement a portal that will allow for telemedicine. “Our web portal will utilize Skype to extend our ability to provide care to existing patients after business hours, while they’re away from home, and for follow-up on existing treatment, medications, and symptoms,” said Robin Stuntebeck. “It will also allow us to treat new patients that have symptoms that could be treated without an office visit.” This would cover such routine maladies as allergies, cough, eye and ear problems, cold and flu, nausea/vomiting, skin conditions, urinary problems/ urinary tract infection (UTI), respiratory problems, and sore throats. “The convenience of being able to see someone through a phone app or a desktop—it’s invaluable, especially in the area of retention, if these are already existing patients,” Robin said. “We already have their history on file.” Of course, telemedicine is not for every situation, she emphasized. “Ob-

viously if we’re dealing with any type of wound, or something of that nature, they’d have to come in to have that cleaned and dressed, etc.” But in the instance of something like pinkeye, the doctor can probably determine by looking at the patient virtually, discussing the symptoms, and prescribing treatment, with a caveat to follow up in person if there is no improvement.

Beyond convenience, the Doctor’s Best portal will allow for face time with patients who may not be able to get into the office. This applies not only to those who are not feeling well, but to small children, elderly parents or anyone with transportation constraints. The Doctors Best portal has been in development for the past two years, and they expect to have it up and running by the end of this month. Robin told us that the rollout plan includes a pilot program which they’ll implement with the top 30 families the practice has been working with. “We’ll then open it up to our entire patient population,” Robin said. “Our goal is to operate the telemedicine portal both during regular hours, and after hours, potentially up until 11pm and extending the weekend hours. Again, it’s simply an extension of our existing care.” What all these new technologies seem to have in common is that they primarily offer higher levels of efficiency. Like many of the apps we use on our phones, the tech in the health industry is designed to streamline the process and make for a more pleasant and less timeconsuming experience. I just hope there will always be someone there to show me how to take advantage of it.

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. Find the seven differences between these images of a motherboard. Then email your answer to contests@thewcpress.com for your chance to win.

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May

Hit List

DJ Romeo curates a list of the hottest songs you’ll hear this month

The following is a list of songs that will take over the radio stations in the next few months. You’ll soon know them by heart and play them ‘til they’re tired. But, good news: you can download them first and look like the cool musical genius to all of your friends. djromeo@thewcpress.com

www.djromeo.fm | @DJRomeo24

Catfish and the Bottlemen - “Soundcheck” Drake ft. Wizkid & Kyla - “One Dance” Ariana Grande ft. Lil Wayne - “Let Me Love You” Alesso ft. Nico & Vinz - “I Wanna Know” The Avett Brothers - “Ain’t No Man” Kat DeLuna ft. Jeremih - “What A Night” M83 - “Do It, Try It” Zac Brown Band - “Castaway” Kaskade vs. ZHU - “In the Morning” Jason Derulo - “If It Ain’t Love” Chris Stapleton - “Parachute” Nick Jonas ft. Tove Lo - “Close” Rihanna - “Kiss It Better” Lincoln Jesser ft. Yuna - “Baby Boy” Jeremih - “Oui” Demi Lovato - “Stone Cold” Nick Fradiani - “Get You Home” Jason Aldean - “Lights Come On” Hozier - “Arsonist’s Lullabye” Atlas Genius - “Stockholm” KONGOS - “Take It From Me” Flume ft. Kai - “Never Be Like You” The Temper Trap - “Fall Together” Jon Bellion - “Guillotine” Charly Black - “Gyal You a Party Animal” Meghan Trainor ft. Yo Gotti - “Better” Kygo - “I’m In Love” That Poppy - “Lowlife” Iggy Azalea - “Team” SoMo ft. Trey Songz - “Hide & Freak”

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Make the right move. Market Street Realty is a local, family-owned realty business residing in the heart of West Chester. We have professional agents you can trust that yield premier results whether you are buying, selling, or renting your home. Contact us today at 610.732.3818 or www.123marketrealty.com. 123 E Market St | West Chester, PA 19382

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