THE 10 REVOLUTIONARY CEOS OF 2023

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T H E U S A L E A D E R S . CO M

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LEADERS

BUILDING AMERICA

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DR. JEAN

C. ACCIUS

Visionary CEO Spearheading Transformative Change in Community Health

CEO CHC: Creating Healthier Communities

EDITOR’S LETTER

Leading Change, Redefining Business!

D

ear Readers,

In the contemporary business landscape, revolutionary CEOs stand out for their visionary prowess and unwavering determination to reshape markets and dismantle norms. Fearless in taking risks and challenging conventions, these leaders are essential, especially in the face of challenges like AI proliferation, the pandemic, and the climate crisis. Their strategic guidance is pivotal in navigating these complexities and fostering resilience.

Beyond their immediate impact, CEOs serve as beacons of success in the 21st century, showcasing how innovation can harmonize with societal good. Their commitment to leveraging business as a force for positive change inspires others to follow suit. To aspire to their ranks, one must nurture qualities like continuous learning, openness to new ideas, and an unyielding drive to challenge the status quo. In a world seeking transformative leadership, revolutionary CEOs offer a transformative path toward a more promising future.

Amidst a business world undergoing rapid transformation, we proudly present: “The 10 Revolutionary CEOs of 2023.” This issue illuminates visionary leaders who are reshaping industries and steering the course of global business. With their innovative thinking and resolute leadership, these CEOs exemplify the power of change and are setting new benchmarks for success.

Gracing our cover is Dr. Jean C. Accius, the revolutionary CEO of CHC: Creating Healthier Communities.

Fusing academia, policy, and business expertise, he embodies visionary leadership that dismantles barriers and champions health equity. Driven by a deep sense of service and innovation since his Haitian origins, his journey through governmental tiers fuels his commitment. Leading CHC, he forges strategic alliances, magnifying his transformative vision in pursuit of a prosperous, healthier future for all.

Within these pages, we spotlight Sean M. Hicks, Masood Al Awar, Houman Salem, Frank Corcoran, and Ellen Voie, for their distinct contributions reshape industries, exemplifying visionary leadership and impactful change.

Happy reading!

Tejas Tahmankar PROJECT EDITOR

PUBLISHER

ARCHANA GHULE

EDITOR-IN-CHIEF

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C O V E R

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12 Dr. Jean C. Accius

C O N T E N T S

PROFILE 24 Ellen Voie 28 Frank Corcoran 38 Houman Salem 42 Masood Al Awar 50 Sean M. Hicks

ARTICLES 32

How to Talk to Anyone: Effective Tips for Healthy Relationship

46

Talk Like TED: The 9 Public Speaking Secrets of the World’s Top Minds

DR. JEAN

C. ACCIUS Visionary CEO Spearheading Transformative Change in Community Health

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C O V E R S T O R Y

CEO | CHC: Creating Healthier Communities 13 | AUGUST 2023

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D Dr. Jean C. Accius is a dynamic, inspirational, and visionary leader with a wealth of expertise and a deep commitment to fostering a future that builds wealth, strengthens health, and ensures the same economic and educational opportunity that benefits not just the privileged but also those historically marginalized and everyone in between. With a unique blend of academic, public policy, nonprofit, and business experience, Dr. Accius has dedicated his work to removing barriers hindering individuals from living longer, healthier, and more productive lives.

Raised by his grandmother in Haiti, Dr. Accius was imbued with a strong sense of serving others and working toward the common good. These early teachings have guided his educational and professional journey, leading him to become a prominent figure in advocating for solutions that advance equity and greater health security across sectors and under both Republican and Democratic administrations at the federal and state levels of government.

Before assuming his current role as President and CEO at CHC: Creating Healthier Communities, Dr. Accius served as the Senior Vice President of Global Thought Leadership for AARP, the largest nonprofit, nonpartisan organization in the United States advocating for older adults and their families.

During his tenure, he played a pivotal role in establishing AARP as a global convener and thought leader, elevating bold solutions and

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Our success is measured by the resilience of America's communities in terms of their health and longevity.”

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innovative programs, and forming strategic partnerships across industries to scale for impact and accelerate the pace of change.

Dr. Accius’s exceptional track record extends beyond AARP, as he held senior positions at the Centers for Medicare & Medicaid Services, designing national programs and contributing to policy initiatives to improve access to quality healthcare for vulnerable populations.

Driven by a profound sense of purpose, Dr. Accius is dedicated to the mission of CHC: Creating Healthier Communities, which seeks to break down barriers.

Hence, every person in every community has an opportunity to live their healthiest life. His strategic vision and commitment to collaboration with leaders across industries and sectors position him as a catalyst for change, ensuring that CHC continues to expand its impact, relevance, and revenue.

Guiding CHC to Achieve Greater Innovation and Impact for All Communities

As the CEO of CHC: Creating Healthier Communities, Dr. Accius assumes a multifaceted role with a broad range of responsibilities instrumental in guiding the organization toward its mission and success. His primary focus is providing strategic leadership, empowering the team, driving a culture of innovation, and engaging with stakeholders and partners to create meaningful change and lasting impact.

At the core of Dr. Accius’ role is strategic leadership and delivering value for the people and communities CHC serves. He brings his visionary outlook to CHC, setting the organization’s strategic direction and guiding its growth and impact. Drawing upon his extensive experience and knowledge, he formulates long-term goals that align with CHC’s mission of fostering health equity and creating resilient communities. Dr. Accius remains keenly aware of emerging trends and challenges within the healthcare and geopolitical landscape, ensuring that CHC remains at the forefront of addressing health disparities and promoting equitable health outcomes.

Dr. Accius understands the value of empowering his team to thrive and excel in their respective areas of expertise. As CEO, he creates an environment that encourages collaboration, leads with value and

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COVER STORY innovation, and fosters a growth mindset. By leading by example, Dr. Accius promotes a culture of open communication, trust, and mutual respect. He recognizes his team’s unique talents and contributions and provides the necessary support, resources, and professional development opportunities to enable them to carry out CHC’s mission effectively.

Engagement with a range of stakeholders and partners is a crucial aspect of Dr. Accius’ responsibilities. He recognizes that CHC’s nearly 70 years of success depends on strong relationships with various stakeholders, including the Board of Directors, staff, community partners, and the communities CHC serves.

Dr. Accius serves as a liaison between the organization and its stakeholders, ensuring effective communication, alignment of goals, trust, and transparency. By actively engaging with stakeholders, he gathers insights, feedback, perspectives, and support that inform CHC’s strategies and initiatives, enabling the organization to address the unique needs and aspirations of the communities it serves.

Dr. Accius has a proven track record of inspiring and effective leadership. Many prestigious magazines such as Fast Company, Success Magazine, and Black Enterprise have recognized him as a global thought leader. He has also showcased his reputation for driving positive change and influencing global discussions on longevity and health equity by leading engagements at the World Economic Forum in Davos and the United Nations.

Prioritizing Well-being for Effective Leadership Dr. Accius has navigated the challenge of effectively pacing work and managing expectations throughout his leadership journey. Driven by his passion for the mission, he recognized the need to strike a balance and optimize his impact.

One significant challenge he encountered was the temptation to work long hours, fueled by his unwavering dedication. However, Dr. Accius realized the importance of self-care, meditation, and maintaining personal wellbeing to avoid burnout. By prioritizing his health and well-being, he ensured he could lead effectively and make a lasting impact.

To overcome these challenges, Dr. Accius underwent a process of realignment. He carefully assessed how he used his time as CEO, identifying areas where he could

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COVER STORY

have the most significant influence and make meaningful contributions. By strategically prioritizing tasks and responsibilities aligned with CHC’s mission and goals, he optimized his efforts and resources to drive positive change.

Another crucial aspect of Dr. Accius’ approach was managing expectations. As a leader, he faced high expectations from various stakeholders. He focused on setting realistic goals and timelines for himself and the organization to address this. Transparent communication played a vital role in managing expectations, ensuring that the team and stakeholders understood the challenges and the time required to achieve meaningful outcomes. This approach fostered a culture of understanding and collaboration within CHC. Inspiring Change for Meaningful Impact Dr. Accius prioritizes the cultivation of a motivated and productive team. Recognizing their pivotal role in driving meaningful change, he employs various

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strategies to ensure their inspiration and effectiveness. One of the key ways Dr. Accius motivates his team is by emphasizing the impact of their work on the lives of the individuals and communities they serve. He instills a sense of purpose by reminding them of their efforts’ transformative power in enabling people to live long and healthy lives, fostering meaningful connections, and experiencing joyous moments with loved ones. By connecting their work to these tangible outcomes, Dr. Accius helps his team stay focused and motivated to make a difference.

Dr. Accius believes in promoting innovation and adaptability to ensure productivity. He understands that the communities served by CHC face various challenges that require creative solutions. Dr. Accius encourages his team to think creatively, challenge traditional norms, and embrace innovative ideas to promote this. By fostering a culture that values and rewards innovation, he energizes his team to explore new ways of problem-solving.

Effective communication is essential for maintaining motivation and productivity within a team. Dr. Accius

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Eliminating disparities means closing this longevity gap. It means creating time so everyone in America has equal access to opportunity.” prioritizes open and transparent communication at CHC, encouraging regular dialogue, team meetings, and one-on-one conversations to address concerns, celebrate successes, and provide feedback. By promoting a culture of open communication, Dr. Accius ensures that everyone’s thoughts and ideas are heard, inspiring collaboration and fostering a strong and united team.

Dr. Accius also leads by example, demonstrating his dedication, work ethic, and passion for the organization’s mission. He actively engages with his team, providing guidance, support, and mentorship. By modeling the behavior he expects from his team, Dr. Accius inspires them to reach their full potential and strive for excellence in their work.

Commitment to Family and Personal Enrichment Beyond his professional commitments, Dr. Jean C. Accius leads a fulfilling life with his family and personal interests. He prioritizes creating joyful and memorable experiences that will last a lifetime.

Dr. Accius understands the importance of maintaining a healthy work-life balance, particularly for parents with young children. He and his wife invest significant time and effort in ensuring their kids have fun. They engage in various activities together, such as going on day trips to explore new places,

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indulging in small pleasures like an extra scoop of ice cream on a cone, and extending playtime during basketball sessions. These intentional efforts to create enjoyable family moments strengthen their bond and create lasting memories.

As an individual, Dr. Accius nurtures his interests and hobbies. He finds solace and enrichment in reading, which allows him to delve into new ideas, gain knowledge, and explore different perspectives. Reading was a source of inspiration and continued learning, fostering his growth as a leader and a well-rounded individual. He also enjoys playing (or at least trying) golf.

Dr. Accius also volunteers, dedicating his time and expertise to causes aligning with his values and passion for serving

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All residents of all neighborhoods deserve the same number of years to grow old with their spouses, play cards with their friends,check books out of the library, and watch their grandchildren grow up.

It's the antithesis of American values to learn that it's not your genetic code that determines how long you'll live; it's your ZIP code.”

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COVER STORY

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COVER STORY others. Through volunteerism, he contributes to the betterment of his community and reinforces his commitment to making a positive impact beyond his professional endeavors.

Harnessing Diligent Work, Expertise, and Collaborative Power Dr. Jean C. Accius has much experience and is committed to changing systems to change lives. He has valuable advice for those who want to succeed in their industries. In today’s world, there are many influencers and misinformation, so he stresses the importance of working hard and sharing expertise in ways that lead to long-lasting change.

First and foremost, Dr. Accius emphasizes the significance of hard work, dedication, and a sincere desire for excellence in achieving success and recognition. He advises aspiring individuals to invest time and effort in improving their skills, gaining expertise, and expanding their knowledge in their chosen fields. They can establish a solid foundation for longterm success by prioritizing continuous learning and growth.

He also advises engaging with people who do not look or

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think like you. Diversity of thought is critical to finding mutual paths forward.

Collaboration emerges as a central theme in Dr. Accius’ advice. He emphasizes that the power of collaboration has never been more potent or vital.

Engaging with others, forming meaningful partnerships, and leveraging collective wisdom and resources can lead to significant breakthroughs and impactful outcomes. Dr. Accius urges aspirants to seek opportunities for collaboration, recognizing that a team’s collaborative effort and diverse perspectives can achieve far more than individual accomplishments.

Harnessing the Power of Time: Dr. Accius’s Vision for 2023 In 2023, Dr. Accius focuses on elevating solutions to close the gaps in how long people live solely because of their zip code. There is a 20-year difference in life expectancy. This is lost due to economic, social, and other disparities in America.

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Eliminating disparities means closing this longevity gap.

It means creating time. It means ensuring everyone in America has equal access to opportunity. It means bringing people in from the margins and acknowledging that our systems and society are fragile and that we’re the only ones who can work together to build anew.

Recognizing the profound impact that time has had on individuals and communities in recent years, he aims to explore and address various aspects of the utilization and meaning of time. Professionally, Dr. Accius anticipates leveraging his leadership role at CHC to reimagine how time is utilized within the organization and its initiatives.

He seeks to optimize operations, ensuring that resources are effectively utilized to drive meaningful impact and positive change. By strategically managing time, he aims to enhance the organization's capacity to address pressing challenges and advance its mission of fostering equitable health outcomes for all communities.

Furthermore, Dr. Accius envisions harnessing the power of time to create a conducive environment within CHC where employees can thrive and excel in their work.

This involves promoting a healthy work-life balance and recognizing the importance of time for personal wellbeing and fulfillment. By fostering a supportive culture 21 | AUGUST 2023

that values creativity, innovation, and time management and prioritizes self-care, Dr. Accius seeks to empower CHC’s team members to be their best, most healthy and happy selves.

On a personal level, Dr. Accius’s expectations for 2023 revolve around deepening his understanding of time and its impact on his life. He acknowledges the disruptions and distortions caused by significant events such as the COVID19 pandemic, racial reckonings, and political challenges.

Given these experiences, he believes that time is our only non-renewable resource. We can find ways to innovate and produce every other resource on the planet – but once the time is spent, there’s no getting it back. It’s a finite resource with no substitutes or alternates. That makes time incredibly valuable and expensive.

By reflecting on the transformative nature of time, Dr. Accius seeks to approach his personal and professional life with intentionality and mindfulness. He aims to balance his leadership responsibilities and commitment to personal growth, family, and other areas of interest. By embracing a growth mindset, commitment to personal growth, and integrating them into his approach to time, he endeavors to navigate the complexities of life with resilience, purpose, and a sense of fulfillment.

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THE 10 REVOLUTIONARY CEOS OF 2023 Andrea Calcagno

Ellen Voie

www.cloud4wi.com

www.womenintrucking.org

Frank Corcoran

Houman Salem

www.svhnm.org

www.argylehaus.com

Dr. Jean C. Accius

Masood Al Awar

www.chcimpact.org

www.medallionuae.com

Petteri Salonen

Sean M. Hicks

www.finrenes.com

www.trynewleaf.com

Serghei Busmachiu

Veselin Stoilov

www.utilitiesone.com

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www.stivasoft.com

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Ellen recommends: Any book by Mary Kelly, but the “Five Minute Leadership Guide” is one of her favorites.

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C E O A N D P R E S I D E N T

ELLEN VOIE Bending Gender Norms with a Contemporary Approach

T

he supply chain industry has been transformed in recent years. Part of the transformation is the inclusion of more women leading the business sector who bring unique business ideologies and strategies.

As pioneers in a traditionally male-dominated work environment, women are now leading large trucking companies towards success due to their significant participation.

Thriving as an epitome of a successful businesswoman, Ellen Voie (CEO and President of Women In Trucking) has advocated for gender diversity and inclusion for women working in non-traditional careers in transportation. Ellen established Women In Trucking Association as a non-profit organization in March 2007. As a confident and visionary leader, she has profoundly contributed to the organization's growth by spearheading the group's mission.

Women In Trucking was established to encourage women's employment in the trucking industry, address obstacles that prevented their success in the industry, and celebrate the success of its members. It is the only organization focused on advancing all women in the transportation industry.

While most of its competitors focus on professional drivers or trucking companies, the Women In Trucking Association represents both.

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Mirror Review recently had the opportunity to indulge in a conversation with Ellen. She spoke about the various aspects of leadership, highlighted her journey of entrepreneurship and the effect of the COVID-19 pandemic on the marketplace. Here are some snippets from the intriguing conversation.

Which exclusivities distinguish Women In Trucking from its competitors?

We are both a trade and professional organization. Unlike most trucking industry associations, our mission focuses on gender equity. We represent different groups, such as drivers, maintenance technicians, safety professionals, managers, and CEOs. Our membership is in twelve countries, and about fifteen percent of our members are men who join because they believe in our mission.

Our primary goal is to remove obstacles for all women in the trucking industry. For instance, unconscious bias in hiring and promoting, learning, and imposter syndrome tendencies—in female CEOs. As safety is a priority for drivers, we work with truck stops on safety and security and partner with truck manufacturers on truck cab design, ergonomics, and safety. We also have several publications for our corporate members, such as an anti-harassment employment guide and a recruiting and retention publication, ensuring best practices. Currently, we are working on a Diversity and Inclusion index.

“

THE TRUCKING INDUSTRY HAS MANY OPPORTUNITIES FOR WOMEN, FROM DRIVING TRUCKS, FIXING TRUCKS, SELLING OR BUYING OR OWNING TRUCKS TO MARKETING OR OTHER ROLES. THERE ARE SO MANY GREAT CAREER OPTIONS IN TRUCKING!

How did you start your journey with Women In Trucking?

During the initial phases of the organization, I had to work hard to prove our viability and influential capability. When I founded the organization, there was only one employee, and I continued to work for a trucking company to maintain an income. More recently, I hired an association to manage the daily operations of the organization. Altogether, we manage all aspects of the non-profit—from communication to membership services, renewals, and resources.

As we grew, I hired people who could preside over tasks that I wasn't interested in doing or disliked. While most non-profits struggle to make it through during their initial years, we accumulated 500 members in our first year, which pivoted our success. Presently, we have over a dozen team members specializing in areas such as membership, social media, technology, strategy, and more. I can focus on working with the board of directors and continue outreach through speaking events, presentations, and writing.

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What are your roles and responsibilities as the CEO? Being the founder, I am also the face of the organization, and my passion is the reason many people want to be a part of our movement. Over the years, I have become a more confident leader. My "hands-off" leadership style has served us well in our fourteen years, as we are a virtual organization with team members located all over the United States.

As a visionary, my leadership style reflects my desire to envision a better work environment in the future. My team helps me accomplish my visions. I depend on them to suggest ways to bring changes in the industry as I am not a detail-oriented person. When I hire someone, I provide them ample autonomy and allow them the liberty to schedule their work. Time off is not monitored as each person is responsible for the timely completion of projects and activities.

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What are some of your notable achievements throughout your entrepreneurial journey?

In 2012, I was honored by the White House as a Transportation Innovators Champion of Change. I was awarded the Frank W. Babbitt award from the Wisconsin Motor Carriers Association in 2014—an annual recognition given to an individual who has demonstrated outstanding service to the trucking industry and association as a whole.

I have also been the recipient of the Skinner Humanitarian award which is presented annually to a trucking advocate in my state.

In 2015, I received the “Distinguished Alumna of the Year” award from my alma mater and was also named one of Supply & Demand Chain Executives magazine's “2016 Pros to Know,” which honors select supply chain executives who are leading initiatives to help their clients, companies, or the supply chain community at large to prepare for the significant challenges in the year ahead.

I received a series of recognition in 2019. Of these, being named the “Cinderella to CEO of the Year”—which recognizes women who have overcome obstacles to change businesses, communities, and industries for the better—was the notable one. In 2021, I was appointed to a two-year term on the Federal Motor Carrier Safety Administration's Motor Carrier Safety Advisory Committee.

What were the impacts of COVID-19 on your organization?

it highlighted the importance of the trucking industry and the stability of jobs. Professional drivers were considered essential workers delivering products for consumers, while other businesses were shutting down and sending workers home. As women were more adversely affected by the pandemic, our focus is to encourage women's employment in the trucking industry, from cab to boardroom, which has become even more vital due to the pandemic.

What are the upcoming services lined up for the future?

Our new 'Driver Ambassador' program focuses on raising awareness for the WIT mission, promoting career opportunities women have in trucking with a hands-on mobile learning environment.

Additionally, we are creating chapters to expand our influence into more local and regional groups that can continue the association's work. Our annual conference attracts women and men on international levels who attend to educate themselves on advancing more significant participation of women in their companies.

What would be your piece of advice to aspiring entrepreneurs?

Any woman entering a male-dominated industry must work hard to prove herself. Once she has established her credibility, she will be seriously considered for advanced opportunities. We can all be leaders!

The pandemic had a positive impact on our organization as

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Frank Corcoran CEO Sierra Vista Hospital

“

Today’s leaders are more of a Servant / Transformative style of the leader and less of an Authoritarian / Commanding style.”

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A Trailblazer in Healthcare Technology and Innovation

T

he healthcare industry has undergone a remarkable transformation in the past few decades. The shift from paper-based systems to electronic platforms has brought unprecedented levels of efficiency and accuracy.

Additionally, research and education have seen an impressive ten-fold increase, making it possible for healthcare professionals to provide the highest level of care to their patients.

Frank Corcoran (CEO of Sierra Vista Hospital) is a standout leader in this dynamic field. With over three decades of experience, he has witnessed firsthand the constant changes that have occurred in healthcare. He firmly believes in the power of technology and innovation and is determined to integrate advanced technologies into his organization, thereby setting new standards in the healthcare market.

The Making of a Healthcare Leader Frank’s journey in the healthcare industry began during his college years when he was studying Pre-Med and working in the Blood Banking Industry. However, the turning point in his journey came during a Sugar Bowl Football Tournament at the University of New Orleans where he worked as a trainer and first aid station personnel.

During the event, Frank had the opportunity to care for an injured nursing student, who was impressed by his bedside manner and encouraged him to consider a career in nursing.

He took her advice and earned a Bachelor of Science in Nursing from LSU. For ten years, he worked as a nurse in various units, including the ICU, NICU, PICU, and PACU, before transitioning into administration.

Frank began his nursing career working in various critical care units such as the ICU, NICU, PICU, and PACU for 10 years before transitioning into administration. With his wealth of experience and expertise, he held several key leadership roles in healthcare, including the Executive Director of Critical Care Services, AVP of Patient Care Services, Chief Nursing Officer (CNO), and Chief Operating Officer (COO). His passion and dedication eventually led him to the position of CEO as a hospital administrator.

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Sierra Vista Hospital: A Beacon of Hope on the Hill for the Community Sierra Vista Hospital (SVH), established in 1948 by Virginia Ann Craig, is a community-owned resource. The hospital was initially known as St. Ann’s Hospital and later changed its name to Sierra Vista Hospital in 1981.

The hospital has a clear and compelling mission – Sierra Vista Hospital is a community-owned resource that strives to meet the healthcare needs of Sierra County through the provision of health services, leadership, and collaboration.

In addition, Sierra Vista Hospital has a powerful vision – Our vision is to be a trusted partner providing a modern, sustainable healthcare system that is a beacon of hope on the hill for all. Sierra Vista Hospital is committed to providing the highest quality care in the most cost-efficient manner, respecting the dignity of the individual, providing for the well-being of the community, and serving the needs of all people.

Under the leadership of Frank, SVH continues to uphold its mission and vision, providing world-class healthcare services to the community it serves. With a focus on collaboration and innovation, the hospital remains a cornerstone of the Sierra County community and a beacon of hope for all those seeking quality healthcare services.

Creating a Family-Style Atmosphere SVH provides a wide range of healthcare services to the primary and secondary service areas of Sierra County and its surrounding regions. These services include EMS, Rural Health Clinic, Emergency, Cardiopulmonary, Laboratory, Behavioral Health, Family Practice, Radiology, Cardiology, and Rehab, Surgical, and Cardiovascular services.

What sets SVH apart from its competitors is its team of highly qualified and Board-certified healthcare providers who are committed to providing patients with the highest level of care. The hospital’s staff embraces patients in a family-style atmosphere, which creates a healing center that patients can rely on.

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Leading with Purpose As the CEO of Sierra Vista Hospital, Frank’s primary responsibilities include overseeing the financial operations of the organization and ensuring the provision of high-quality healthcare services to the community. In this role, he operates as a financial steward, responsible for preserving and growing the hospital’s revenue.

What Frank loves most about his job is the ability to affect positive health outcomes in the community through his leadership and innovative approach. He firmly believes that today’s leaders must embrace a servant/transformative style of leadership that prioritizes service to others over authoritarian or commanding styles.

The one thing that Frank hates the most is not having enough volume to bring in additional healthcare service lines to meet the needs of the community.

However, this has not dampened his enthusiasm for providing quality healthcare services to the community.

Changing Lives through Advanced Healthcare Technology Under the leadership of Frank, Sierra Vista Hospital has fully embraced the transformative power of technology in healthcare. In a career spanning over 30 years, Frank has witnessed the healthcare industry evolve from a paper-based system to a robust electronic system. Keeping up with the latest technological advancements, SVH incorporates cutting-edge technology into its offerings.

From state-of-the-art MRI and CT scanners to highdefinition ultrasounds and equipment that monitors heart rhythms, SVH utilizes the latest technology to provide accurate diagnoses and effective treatments.

The hospital is also leveraging the power of Artificial Intelligence (AI) to improve health outcomes and predictability, enabling it to work more efficiently in meeting patient needs. By incorporating technology into its offerings, the hospital can deliver high-quality care that is efficient, accurate, and personalized to meet the needs of each patient.

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Building a Culture of Motivation As a leader, Frank values communication and engagement with his team. He leads his executive and management teams to have daily morning huddles to discuss the organization’s needs and patients. Additionally, Frank makes a conscious effort to build personalized relationships with his employees. He rounds 1-3 times a day in all departments to engage with the front-line staff and patients. This helps him get to know his front-line staff on a personal level and understand their needs and concerns.

Navigating the Future of Healthcare Frank anticipates three main shifts in the healthcare industry in the future. ● ● ●

Payor Reimbursement continues to decline across the spectrum.

Supply costs and inflation continue to rise.

The workforce continues to decline.

According to Frank, these trends are concerning as they affect the financial stability of hospitals and healthcare organizations.

Moreover, Frank emphasizes the importance of thinking outside the box and adopting a strategic approach to improve revenue.

“Think outside the box! Hospitals cannot cut their way to profitability; they can only cut to break even,” adds Frank.

In the past three years, Sierra Vista Hospital's reserves significantly reduced due to the COVID-19 pandemic.

However, the hospital is well-equipped to leverage these trends by adding profitable service lines that meet the patient's needs through innovation.

Advice for Aspiring Healthcare Entrepreneurs Frank has some valuable advice for aspiring entrepreneurs and business leaders who want to enter the healthcare industry.

According to him, it is essential to understand the reason behind their interest in healthcare administration. One must be motivated by a passion for serving the community and improving patient outcomes rather than self-interest.

He explains that the healthcare industry operates under a unique payment system, where providers are paid a percentage for their services and cannot pass on inflation costs to payors.

This makes it a challenging environment to operate in, and it requires a focus on doing all the little things well, keeping everyone accountable, and providing high-quality care in a highly reliable manner.

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HOW TO

TALK TO

ANYONE EFFECTIVE TIPS FOR HEALTHY RELATIONSHIP 32 | AUGUST 2023

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“You’ll not only break the ice, you’ll melt it away with your new skills.” – Larry King. In a world buzzing with social interactions reduced to mere text on screens and emojis, the profound impact of a genuine face-to-face conversation often feels like a long-lost treasure. But what if there were a guide that could rekindle the flames of meaningful communication, offering a compendium of techniques to not just converse, but to deeply connect? Leil Lowndes’ book, “How to Talk to anyone: 92 Little Tricks for Big Success in Relationships,” appears to hold the key to this revitalization.

About the Book and Author

Join us on a journey to uncover the secrets within its pages – secrets with the power to transform how we connect in a world hungry for authentic communication.

1.

9 Ways to Make a Dynamite First Impression

Crafting lasting positive first impressions hinges on key strategies that profoundly shape interpersonal dynamics.

Among these, the “Flooding Smile” stands out—a genuine, welcoming expression that goes beyond fleeting smiles.

“Sticky Eyes,” or prolonged eye contact, conveys deep interest and understanding. Physical touch, like a respectful handshake, forges immediate warmth through “The Power of Touch.”

Dive into the captivating guide, “How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships,” authored by renowned communication expert Leil Lowndes. With a prolific career spanning writing, speaking, and coaching, Lowndes brings a wealth of experience to the table. Unveil the mysteries of effective communication through practical strategies and psychological insights she has carefully curated over the years. Whether you’re an introvert refining your conversational finesse or an extrovert shaping your communication style, this book equips you with actionable advice for memorable interactions, making it an indispensable tool for personal and professional growth.

Psychological mirroring—subtly mimicking body language and speech patterns—creates comfort. “The Killer Compliment,” a sincere, specific praise, boosts self-esteem.

Active listening, with focused attention and thoughtful questions, shows genuine curiosity. Maintaining positivity and highlighting strengths fosters harmony, while nonverbal cues enhance your role as a confident conversationalist. Approaching interactions joyfully and embracing fun generates infectious positivity, leading to shared enjoyment.

This book is divided into sections mentioned below:

Mastering these techniques empowers impactful initial impressions, paving the way for lasting relationships built on respect and authenticity.

●

9 ways to make a dynamite first impression

●

14 ways to master small talk, "big talk," and body language

●

14 ways to walk and talk like a VIP or celebrity

●

6 ways to sound like an insider in any crowd

●

7 ways to establish deep subliminal rapport with anyone

●

9 ways to feed someone’s ego (and know when NOT to!)

2.

●

11 ways to make your phone a powerful communications tool

●

15 ways to work a party like a politician works a room

●

7 ways to talk with tigers and not get eaten alive

33 | AUGUST 2023

14 Ways to Master Small Talk, “Big Talk,” and Body Language

Mastering effective small talk involves key principles.

Active listening is paramount; people love discussing themselves, so genuine questions and interests are crucial.

Maintain positivity with smiles, eye contact, and enthusiasm for enjoyable interactions. Finding common ground, whether in backgrounds or hobbies, builds rapport.

Authenticity matters—being true to yourself prevents insincerity.

Respect is vital, especially when opinions differ. Avoid interruptions or belittling. If conversation stalls, seek assistance; others might redirect. Humor lightens the mood, but avoids offense. Skillful storytelling adds interest, if relevant.

Nonverbal cues matter. Proper posture, eye contact, and a smile help. While sharing is important, don’t monopolize.

Explore the other person’s experiences. End positively by

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expressing gratitude. Following these guidelines enhances small talk skills and strengthens connections.

3.

14 Ways to Walk and Talk Like a VIP or Celebrity

VIPs and celebrities emanate a captivating aura defined by self-assurance and genuineness. Their poised demeanor is marked by purposeful poise, direct eye contact, and a ready smile that exudes approachability.

Conversations with them are characterized by open, friendly gestures and attentive listening, showcasing their authentic engagement. They exude infectious passion for their pursuits and personal lives, underpinned by a positive perspective and boundless enthusiasm. This authenticity extends to their attire, striking a balance between style and appropriateness, reflecting their keen eye for detail. Their commitment to well-being shines through self-care routines encompassing nutrition, exercise, and ample sleep.

Notably, their exceptional communication skills, characterized by clarity and receptivity, set them apart. They articulate thoughts with thoughtfulness and comprehend others adeptly, solidifying their rolemodel status. VIPs and celebrities illuminate the path to exuding confidence, authenticity, optimism, and polished communication, establishing a remarkable standard for poised and impactful interactions.

4.

6 Ways to Sound Like an Insider in Any Crowd

overly forced. A positive and upbeat demeanor is magnetic, making others more inclined to engage with you. By focusing on the positive aspects of life and sidestepping complaints or gossip, you’ll naturally attract people.

Ultimately, authenticity reigns supreme. Attempting to be someone you’re not is easily detectable, so staying true to yourself is paramount. Embrace these strategies to ensure you leave a positive and lasting impression on those you encounter.

5.

7 Ways to Establish Deep Subliminal Rapport with Anyone

Mastering the art of building rapport and forging strong connections encompasses several pivotal techniques. One such technique is mirroring – the practice of imitating another individual’s body language and expressions, fostering a sense of ease and rapport. Likewise, synchronizing breathing patterns generates a profound feeling of connection and bolsters interpersonal ties.

Employing identical words and phrases as the other person further solidifies mutual understanding and shared encounters.

Unearthing common ground through shared interests or experiences serves to cement these connections even more deeply. Skillfully incorporating a person’s name showcases active listening and genuine curiosity. In suitable cultural contexts, physical touch can also intensify these connections.

Ultimately, a heartfelt smile transcends linguistic barriers, radiating warmth and reliability. By adroitly applying these techniques, individuals can elevate their interactions, giving rise to relationships imbued with significance.

6.

9 Ways to Feed Someone’s Ego (And Know When Not To!)

To effectively connect with others, it’s crucial to integrate insider jargon into your conversations, displaying a clear understanding of their world and fostering relatability. Keep abreast of current events, as discussing the latest news demonstrates your engagement with the world and contributes to meaningful dialogues. Capitalize on people’s inclination to talk about themselves by asking questions that delve into their interests and experiences, revealing your genuine interest in learning more about them.

To enhance self-esteem and cultivate positive connections, several effective strategies come into play. Offering genuine, specific compliments can significantly bolster feelings of value and recognition. Showing sincere interest in their accomplishments by inquiring about their passions and achievements demonstrates admiration for their endeavors.

Granting leadership roles, seeking their input on crucial matters, or providing undivided attention can make them feel truly significant.

Injecting humor into conversations can serve as a powerful tool for building rapport, though it’s important to strike a balance so as not to appear

Utilizing their name during conversations underscores your attentiveness and underscores their importance. Subtly mirroring their body language enhances the sense of

34 | AUGUST 2023

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connection. A light, respectful touch on the arm or shoulder communicates affection without overstepping boundaries. Injecting humor into interactions fosters a relaxed atmosphere and elevates their mood.

Attentive listening and respect for their viewpoint are pivotal in reinforcing their self-worth. Active participation in discussions showcases your authentic curiosity. Lastly, freely expressing praise and gratitude when warranted nurtures confidence and fortifies positive emotions. Integrating these techniques effectively contributes to bolstering someone’s self-esteem and overall well-being.

7.

11 Ways to Make Your Phone a Powerful Communications Tool

In today’s fast-paced world, your smartphone is a vital tool for effective communication and meaningful connections. It simplifies arranging meetings with concise messages proposing topics, times, and locations, expediting responses, and allowing message refinement. After productive meetings, express gratitude through short texts or emails, reinforcing takeaways and showing appreciation. Stay effortlessly connected by updating via text, email, or social media, keeping others informed, and nurturing future interactions.

Your phone aids preparation too, as quick online searches provide conversation material before meeting new people. During discussions, it’s a reliable note-taking tool, capturing key points.

Recording audio during presentations hones skills, while filming yourself enhances nonverbal communication. However, remember to take breaks for balance. Set communication boundaries for uninterrupted focus. Your phone can also make a positive impact by strengthening bonds, volunteering, or aiding charitable causes, extending fulfillment beyond yourself. In this dynamic landscape, your smartphone is a bridge to efficiency, connection, and personal growth.

8.

15 Ways to Work a Party Like a Politician Works a Room

Navigating social situations and building connections at parties requires effective strategies.

Assess room dynamics upon arrival to identify

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partners and avoid awkwardness. Proactively introduce yourself to interesting individuals for engaging discussions.

Nonverbal cues like open body language communicate approachability. Active listening and remembering details demonstrate genuine interest. Carrying business cards simplifies contact exchange, maintaining eye contact enhances engagement. Preparation is key, considering the guest list, goals, and connections.

Choosing between mingling and eating depends on priorities.

Politely excuse yourself from unenjoyable conversations for better interactions. Skillful introductions highlighting shared interests encourage connections. Engaging conversations rely on open-ended questions, curiosity, and humor. Post-party, follow-ups express appreciation and interest. Handling awkward moments gracefully involves confident responses.

Implement these strategies to excel socially, optimize party experiences, and foster connections.

9.

7 Ways to Talk With Tigers and Not Get Eaten Alive

When dealing with difficult people, it’s helpful to adopt several strategies to maintain positive interaction. First, mimic their body language and tone of voice to establish rapport and create a comfortable atmosphere. Additionally, agreeing with their points, even if you don’t fully agree, demonstrates attentive listening and respect for their perspective. Avoiding arguments is crucial, as they can escalate tensions; instead, seek common ground to foster understanding. While politeness and respect should be maintained regardless of their behavior, it’s important not to engage in confrontational eye contact that could provoke a challenge.

Understanding that hurtful comments from difficult individuals are not personal and refraining from taking offense can help in maintaining emotional composure. However, if a conversation becomes overly hostile or unsafe, it’s acceptable to withdraw from the situation to ensure personal safety. By combining these strategies, individuals can navigate interactions with difficult people effectively and maintain a balanced approach to communication.

In the closing chapters of this amazing book, we grasp the tools to wield conversation as an art. This book underscores that communication is the vital thread connecting humanity. With these insights, we advance toward mastering social landscapes, leaving meaningful imprints. Let this wisdom propel you into a realm where every interaction is a chance to radiate. Embrace the language of connection, and witness its transformative ability to captivate, inspire, and forge enduring bonds.

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FOUNDER AND CHIEF EXECUTIVE OFFICER

ARGYLE Haus 38 | AUGUST 2023

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Houman Salem Revolutionizing the Fashion Industry with ARGYLE Haus

T

he fashion industry is a constantly evolving space where newness is always in demand. With changing consumer needs technological advancements, and sustainability concerns, the industry demands leaders who can thrive on challenges. One such leader who has carved his niche in the fashion world is Houman Salem.

As an entrepreneur and fashion business consultant, Houman is the Founder and Chief Executive Officer of ARGYLE Haus. His journey in the fashion industry began after his experience in management consulting, working with various technology, consumer products, and entertainment companies. He spotted an opportunity to offer small clothing businesses all-in-one wrap-around services such as fashion design, material sourcing, apparel development, and cut and sew manufacturing, along with small batch production.

In a conversation with Houman, we delved deep into his journey and how ARGYLE Haus has added substantial value at the ground level. His insights as a fashion business expert and an inspiring leader are invaluable, and we are excited to share them with our global audience. We are confident that his experiences will not only amaze our readers but also provide a boost to their entrepreneurial streak.

The Making of a Fashion Industry Leader Houman Salem’s journey is nothing short of inspiring.

Armed with a BA in History from California State University Northridge in 1994, he began his career in the music industry. He held several positions with renowned companies like EM-Capitol Records, Sony Music Group,

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and the Universal Music Group. However, his time in the music industry was relatively short, and he felt the need to explore more and broaden his horizons. So he decided to pursue an MBA from Pepperdine University in 2001.

After earning his MBA, he started his own small business consulting firm. One of his clients was Forplay, Inc., a Hollywood, California-based designer and manufacturer of women’s lifestyle fashion and intimate apparel. After a three-month consulting assignment, the owners of the company were so impressed with his work that they elected him as their CEO in 2004. This was the beginning of Houman’s illustrious career in the fashion industry.

Houman’s expertise in management consulting continued to grow, and he worked with a variety of technology, consumer products, and entertainment companies from 2008 to 2010. However, his passion for the fashion industry remained strong, and he founded ARGYLE Haus to cater to the specific needs of small clothing businesses.

ARGYLE Haus: The Solution to High MOQ in Fashion Manufacturing In 2014, Houman founded ARGYLE Haus as a factory for small-batch apparel production in Los Angeles, California.

His motivation for starting ARGYLE Haus stemmed from his own experience in the fashion industry. As an entrepreneur and fashion business consultant, he was looking for a factory to manufacture his own clothing line.

However, the high minimum order quantities of factories in LA were not suitable for a small startup. This challenge presented an opportunity for Houman to start a business that provides a much-needed service to small clothing businesses. Thus, ARGYLE Haus of Apparel was born.

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“

“If you fall down and don't get back up, then you fail completely, but if you fall down and get back up and try again, then you've learned and are now well-educated.”

Today, ARGYLE Haus of Apparel is a leading fashion design house and apparel manufacturing company in the United States. The company offers a full range of services, from fashion design and material sourcing to apparel development and cut-and-sew manufacturing. It boasts a team of industry-leading business experts, technical designers, pattern makers, and master seamstresses with extensive experience in the fashion, apparel, and manufacturing industries.

Its services cater to established designers, growth-stage companies, and national brands, making them an ideal choice for clients seeking the highest quality output to satisfy their valued consumers.

ARGYLE Haus of Apparel has a clear vision – to be the American engine that powers global fashion and apparel brands. Their mission is to provide the

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highest quality fashion design, apparel development, and clothing manufacturing services to companies and brands that demand the best for their valued consumers.

One-Stop-Shop for Fashion Brands Houman’s company, ARGYLE Haus of Apparel, has a clear competitive advantage over its rivals. They are fully vertically integrated, which means that they provide all the necessary services from start to finish, saving their clients time and money.

They offer fashion design, apparel development, product manufacturing, and digital marketing services, including website launch and content creation, and also introduce their clients to resources such as retail buyers nationwide.

This integration and streamlined approach offer a one-stop-shop for startups and mid-size apparel brands, eliminating the need to find numerous resources to get the job done. The result is that ARGYLE Haus of Apparel can provide a higher quality of service at a lower cost, making them the clear choice for companies that demand excellence and efficiency.

Redefining what it means to be a Modern CEO As the leader of ARGYLE Haus, Houman has several roles and responsibilities that contribute to the success of the organization. In the early days of the company, he was involved in almost every aspect of the operation.

He took on various roles, including sales, marketing, finance, website and SEO management, and government

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relations. Over time, as the business grew, he built departments and teams to oversee critical functions, allowing him to focus on overall business strategy and growth.

“All those departments have my DNA and my methodologies infused into them,” says Houman. As a flexible and adaptable leader, he understands that change is constant, both in the external and internal environments of a business. As a result, he grants his staff lots of freedom to make necessary changes and is open to new ideas and methodologies. His leadership style is marked by his ability to trust his team and the department heads he has hired.

“Sometimes your department heads may know a lot more than you ever did about a particular function, and you have trust in the people you hire,” believes Houman.

Thriving on Newness As the CEO of ARGYLE Haus of Apparel, Houman believes that challenges are just a part of the journey, and he has a unique approach to overcoming them. Instead of letting them slow him down; he embraces them and looks towards the future with

a determined mindset. He believes that challenges are opportunities to grow and push boundaries.

The fashion industry is constantly evolving, and newness is the name of the game. This motivates Houman and his team to work harder and seek out new challenges. He believes that hiring people with the same mindset helps the team thrive on new challenges together. They encounter challenges in the form of new products they are designing and developing for clients, new business units, and opportunities they create for themselves.

For instance, last year, Houman and his team launched a new digital division to help clients launch their e-commerce sites. This move set them apart from their competitors and created a new revenue stream for the company.

Vision for a Sustainable and Ethical Fashion Future Houman finds inspiration in the enthusiasm and entrepreneurial spirit of startups he works with. The industry has undergone significant transformation in recent years, with sustainability and ethical fashion

taking center stage. Consumers are increasingly interested in the environmental impact and labor practices of the brands they support.

As a result, fashion brands are adopting sustainable practices and ecofriendly materials. The industry has also seen a rise in athleisure and streetwear trends, emphasizing comfort and practicality.

Houman keeps an eye on the industry and is inspired by those who prioritize sustainability and ethical practices. He is always on the lookout for new trends and emerging designers who are pushing the boundaries of fashion.

Houman’s Future Outlook Houman has ambitious plans for the future, with a strong focus on expanding his business and offering innovative new services to his clients.

He is committed to staying ahead of the curve and providing cutting-edge solutions to help his clients succeed in an ever-changing market.

In addition to his business pursuits, Houman is also passionate about sharing his expertise with others. He has recently been active in public speaking engagements, where he has been able to educate and inspire audiences with his insights into the fashion industry and his innovative approach to business.

“

“Don't be afraid to make mistakes, and don't be afraid of failure.”

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Looking forward, Houman is considering launching a podcast to reach an even broader audience and share his knowledge and expertise with an even wider range of people. He is excited about the possibilities that the future holds and is eager to continue pushing the boundaries of what is possible in the world of fashion and business.

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Masood Al Awar

Masood Al Awar 42 | AUGUST 2023

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R

eal estate firms need to embrace innovation and have a long-term vision in order to succeed in this transformative age. The challenge is becoming increasingly more difficult as the real estate sector deals with disruptive factors and the anticipated repercussions of the post-COVID-19 pandemic. Over time, the UAE had many crises. However, a strong and forward-thinking leadership took the advantage of crises to strengthen its position as a major economic power. As a result, the UAE has gained more knowledge to better lead the Middle East, and Medallion, a Dubai-based private real estate investment firm, is working to contribute to the solution and encourage greatness.

The pandemic has demonstrated that nobody is immune, including people as well as businesses, governments, and financial markets. Masood Al Awar, CEO of Medallion, is a brilliant thinker, and his success has been largely attributed to his agility, resilience, preparation, and peoplefirst mentality. Together with outstanding executives and motivated employees, Masood created a platform of excellence with disrupting strategies and insights to offer their clients a tremendous amount of value.

Born Winner Masood has vast experience in finance, politics, and real estate spanning more than 30 years. He graduated from the first class of the HH Sheikh Mohammed Bin Rashid Leadership Development Program in 2005 and has an MBA from the United Kingdom. Furthermore, he has pursued a novel real estate investing strategy in the UAE by fusing his experiences in the public and private sectors. In Dubai in 1990, while competing for the UAE as a Snooker Champion, he also achieved the feat of defeating Steve Davis, the six-time world champion in snooker.

As the CEO, he is responsible for ensuring that Medallion effectively delivers its goods and services while upholding the corporate principles of responsibility, honesty, professionalism, courage, and innovation. He is wary of the

status quo and a fierce advocate for change as he was instrumental in organizing the first conference on smart cities and smart human capital, “Smart Living City,” which brought together decision-makers, experts, and professionals from around the world.

Masood also worked for several well-known real estate companies, including EMAAR Properties, SOROUH Real Estate PJSC, TASWEEK Real Estate, and DUBAI PROPERTIES, a division of DUBAI HOLDING. He held executive positions and gained experience in all phases of the development life cycle in both the emirates of Dubai and Abu Dhabi.

Disrupting the Dubai Market Medallion Associates is a private real estate investment company with offices in Dubai that provide advisory services, asset management, financing, and development.

The Dubai Land Department appointed the business as an international promotional trustee in February 2018, and by November 2019, the company has opened offices in Malaysia and London. Since then, it has obtained intricate financing totaling more than Dh5.5 billion for the various items in the Dubai real estate market.

According to Masood, the motto of the Medallion is “Never turn your back on a crisis. Instead, bounce back even stronger.” He believes that, while change can present challenges for established company structures, it can also present enormous opportunities. The company is adamant that the attractiveness of foreign investment after COVID19 will be closely tied to the recovery programs put in place. Medallion Associates employs innovative techniques to inject liquidity into the Dubai market.

To create 4,000 affordable real estate apartments, Medallion’s development company began the process of negotiating private-public cooperation in 2019.

Furthermore, to complete the project, which is valued at more than Dh2 billion, Medallion worked with European

“Medallion has attracted foreign investors through competitive, complex, and innovative deal structures that have placed performance at the center of their proposals, with clearly defined best practices and KPIs.” 43 | AUGUST 2023

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Wuhan. Early in 2020, Medallion executives predicted that the COVID-19 outbreak in China could spread globally and spark a significant liquidity crisis. As part of its consulting business, the company put in a lot of effort to build a finance structuring product, and there is now a lot of demand for these products, which provide sophisticated and creative financing mechanisms.

Real Estate Services Medallion Associates has extensive expertise in providing real estate consultancy and investment services. Helping clients from the beginning of a real estate project to its effective conclusion and customer relationship management are its primary business activities. The business facilitates connections between developers, investors, and customers.

Its carefully selected funds for particular developments provide above-average returns and financial security.

Everyone is attempting to manage the post-covid-19 reopening as well as the financial effects of the pandemic.

In contrast, Medallion is using its reputation for integrity and dependability, which is supported by reputable specialists, to draw in foreign investors. The company is winning commercial strategies by executing the strategy and exploiting its accountability value through 'Performance,’ clearly defined KPIs, and best practices.

Strong Mindset

With 20 years of business and a successful track record of managing a variety of asset classes, Medallion’s prime services include: • • • • •

ASSET MANAGEMENT PRIVATE EQUITY ADVISORY REAL ESTATE INVESTMENT SALES AND MARKETING

A Step ahead of COVID Masood predicted the possibility of a more extensive worldwide problem after the coronavirus first appeared in

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Masood Al Awar

contractors and project managers, Asian investment bankers, government asset and property managers from the UAE, and a majority shareholder from Dubai. In addition, the company is involved in a $300 million overseas business that will require financial reorganization before it can be promoted in ME.

Masood is confident that Dubai will emerge from the economic effects of the coronavirus in a stronger position and with more knowledge because the emirate has historically weathered many crises with the help of its strong and imaginative leadership.

Masood quotes, “A destination’s attractiveness to foreign real estate investors will be highly dependent on support from governments, and Dubai is putting together one of the strongest and most generous recovery plans. Medallion Associates aims to be part of this great country’s strong and resurgent recovery.”

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TALK The 9 Public Speaking Secrets

LIKE of the World’s Top Minds

TED 46 | AUGUST 2023

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I

n the realm of modern communication, the ability to captivate an audience and convey ideas with impact is paramount. Enter “Talk Like TED: The 9 Public Speaking Secrets of the World’s Top Minds” by Carmine Gallo. This book unveils the strategies employed by renowned TED Talk speakers to deliver captivating and influential presentations. Gallo dissects nine essential principles that have transformed public speaking into an art form, offering readers the keys to inspiring, connecting, and driving change through the spoken word.

In an age where effective communication is a linchpin skill, this book offers a roadmap to master the craft of compelling public speaking.

About the Book “Talk Like TED: The 9 Public Speaking Secrets of the Worlds Top Minds,” authored by Carmine Gallo, serves as an illuminating guide to the captivating art of public speaking. Drawing inspiration from the globally acclaimed TED Talks, Gallo distills the essence of what makes these presentations so impactful and memorable.

By dissecting the techniques of successful TED speakers, the book unravels nine essential principles that underpin their ability to engage, inspire, and influence audiences.

Through practical insights, real-life examples, and actionable advice, Gallo equips readers with the tools to transform their own communication skills, enabling them to convey ideas with compelling authenticity and leave an indelible mark on any audience.

This book is divided into sections mentioned below: ●

Emotional

●

Novel

●

Memorable

2.

Your core message is the central idea you want your audience to grasp. It’s essential to articulate this message clearly and succinctly. A focused message helps your listeners understand the purpose of your presentation from the outset, guiding their thoughts and allowing them to follow your presentation more effectively.

3.

1.

Start With a Strong Story

A captivating story at the beginning of your presentation immediately draws your audience’s attention. Narratives have the power to emotionally engage listeners, making them curious about what comes next. A well-crafted story creates a personal connection between you and your audience, setting the stage for a memorable and relatable presentation.

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Use Simple Language

Effective communication hinges on clarity. Using simple language and avoiding unnecessary jargon ensures that your audience comprehends your content easily. When you speak in a straightforward manner, you create an inclusive atmosphere where everyone can understand and engage with your ideas.

4.

Be Passionate

Passion is a magnetic force that draws people in. When you genuinely care about your topic, your enthusiasm becomes contagious. Your emotional investment captures the attention of your audience, making your presentation not only informative but also inspiring and impactful.

5.

Use Visuals

Visual aids enhance your spoken words. They provide a visual representation of your ideas, making them easier to understand and remember. Visuals break down complex concepts and add depth to your message. Just remember to use visuals sparingly and ensure they complement your narrative rather than overshadow it.

6.

Join us as we reveal the lessons from the book.

Have a Clear Message

Practice

Practice is the key to a polished presentation. Rehearsing your talk multiple times helps you become more comfortable with the flow and structure. It allows you to refine your pacing, gestures, and tone of voice. The more you practice, the more confident and poised you’ll appear, which in turn captivates your audience.

7.

Don’t Use PowerPoint

While visual aids are valuable, relying solely on PowerPoint slides can make your presentation feel monotonous. Instead, emphasize dynamic storytelling and engaging interactions with your audience. Your ability to connect personally and convey your message passionately

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will keep your audience’s attention far better than a series of slides.

8.

Make It Personal

Sharing personal anecdotes humanizes your presentation.

Personal stories create an emotional connection between you and your audience, fostering relatability and empathy. When listeners feel a personal connection with the speaker, they’re more likely to be invested in the message being delivered.

9.

End With a Call to Action

A compelling conclusion is vital to leave a lasting impact. Encourage your audience to take action based on your message. This could be anything from adopting a new mindset to implementing a specific behavior change. A well-crafted call to action motivates your listeners to apply what they’ve learned, ensuring that your presentation has a tangible impact on their lives.

●

Start with a Story

Begin with a captivating story.

Stories connect with your audience and make your message memorable. Think of the dyslexic entrepreneur who turned his challenges into success by developing an innovative app.

●

Numbers provide credibility and clarity. They anchor your ideas in reality. For example, a scientist used statistics to highlight the impact of quality education, complementing a story of a young girls journey from poverty to university.

Be Visual

Supplement your stories with visuals like images, charts, and graphs to clarify complex concepts.

A neuroscientist, for instance, used brain scans to illustrate the effects of mindfulness meditation. ●

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Leave an Indelible Mark

Use Numbers

Clear and Engaging Delivery

Passion and Enthusiasm

Be passionate about your topic.

Enthusiasm is infectious and makes your message compelling. A marine biologist’s genuine love for the oceans, evident in her TED Talk, drew the audience into her world and inspired action.

Finish with a call to action. Tell your audience what you want them to do next. For instance, if you’re advocating for sustainability, encourage simple actions like reducing plastic usage and planting trees. ●

●

End with a Call to Action

Three Stories

Include three stories that illustrate your main points. Share a personal journey of transformation, lessons learned from adversity, and a story that combines numbers and human experience to reinforce your message. ●

Engage Your Audience

Connect on a personal level. Make eye contact, smile, and use gestures.

A psychologist’s warm and friendly demeanor made her audience feel like they were having a conversation with a friend. ●

●

Key Takeaways “Talk Like TED: The 9 Public Speaking Secrets of the World’s Top Minds” by Carmine Gallo is a book that offers insights into effective public speaking by analyzing some of the most popular TED Talks. The book distills the strategies and techniques used by successful TED speakers into nine key takeaways:

●

Speak clearly, avoid mumbling, and maintain a steady pace.

Practice extensively to boost confidence. A mathematician’s TED Talk seamlessly combined storytelling and mathematical insights, leaving the audience in awe.

Crafting a captivating TED Talk involves sharing your passion, starting with engaging stories, incorporating three illustrative stories, using numbers for clarity, being visual, speaking clearly, practicing diligently, engaging authentically, and inspiring action.

Leave an indelible mark on your audience, igniting curiosity and inspiring change.

“Talk Like TED” offers a transformative guide to public speaking by dissecting the secrets behind riveting TED Talks. Gallo’s insights emphasize the power of emotional connection, storytelling, and authenticity. Through practical strategies like harnessing passion, incorporating visuals, and mastering body language, the book empowers readers to craft impactful presentations. By distilling the essence of TED’s success, it equips speakers with the tools to captivate, inspire, and leave an indelible mark on their audiences, ultimately transforming communication into a compelling art form.

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CEO New Leaf Service Contracts, Inc 50 | AUGUST 2023

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Sean M. Hicks Innovative Leader Shaping the Service Contract Industry

T

he corporate landscape is undergoing significant transformations, propelled by technological advancements, evolving customer expectations, and the ever-expanding reach of global economies. Amidst these changes, one trend stands out as paramount: the growing importance of digital transformation. In order to stay ahead in this competitive landscape, modern leaders must possess a high level of technological proficiency and be willing to embrace emerging technologies.

Among the esteemed business leaders who embody this forward-thinking mindset and possess a wealth of knowledge and experience, Sean Hicks shines as the CEO of New Leaf Service Contracts, Inc. His visionary approach and unique strategies for business expansion have made a profound impact on the industry. Let us explore his remarkable contributions and how he has propelled his organization to new heights.

Professional Journey of Success Sean Hicks is a creative leader driving innovation and growth in the industry. He is a seasoned professional with over 30 years of experience in the service and service contract sector. Sean relentlessly pursued quality and loved providing excellent client experiences, starting with his humble beginnings as a Service Manager at Sears Product Service in Florence, Alabama.

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Sean began his work at Sears and soon moved through the ranks, obtaining promotions that allowed him to move to more prominent service locations and take on more responsibility. Montgomery Ward took notice of his skills and hired him as a Central Service Manager in Kansas City before promoting him to Regional Service Manager in Tampa, Florida. He made considerable progress during this time, launching ground-breaking projects that changed the face of the business environment.

Following his tenure at Montgomery Ward, Sean relocated to Chicago, Illinois, where he took the crucial Director of Product Services job. In this role, he oversaw a team of over 1,500 repair specialists spread throughout 138 service facilities. Amid rising financial constraints, he successfully transitioned the Wards service fleet into A&E Signature Service, the country’s first countrywide service for appliances and electronics.

Later, Sean started a new chapter in his work by joining Warrantech Home Services in Bedford, Texas.

He was the company’s Senior Vice President of Operations, overseeing the contact center, service network expansion, and claim payouts. As he progressed up the corporate ladder, Sean finally became the president of Warrantech Consumer Product Services, Inc., where his creative plans and outstanding leadership skills helped the company grow from an annual revenue of $18 million to an astounding $138 million.

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In order to make a lasting impression, Sean and his business partner, Rick Gavino, founded New Leaf in 2011. In September 2020, New Leaf became an employee-owned company truly aligning management and worker goals. New Leaf has had extraordinary development under Sean’s skilled leadership and has established itself as an innovator.

service contract business in just one week, offering value-added features like money-back guarantees for unused contracts. Remarkably, New Leaf is the sole third-party administrator covering shoe and outerwear brands, solidifying their status as pioneers.

Empowering Service Excellence

Sean is in charge of the company’s overall management as Chairman, CEO, and President of New Leaf. He makes crucial judgments, anticipates cutting-edge goods, and establishes strategic goals with an eye on the company’s future. Sean guides and mentors the executive team, giving them the tools they need to operate their day-to-day business effectively. He has established himself as a visionary in the service contract sector through his exceptional administration, leading to several accolades. Under his leadership, New Leaf flourishes as a trailblazing force, influencing the direction of the industry.

Sean Hicks and Rick Gavino founded New Leaf Service Contracts with a shared vision to revolutionize the service contract industry. They launched the company with a $1 million investment. Based in Irving, Texas, New Leaf has rapidly emerged as a leading player, boasting over 3,000 stores covered by New Leaf service contracts. With a dedicated team of approximately 100 professionals spread across the Dallas-Fort Worth metroplex, they are committed to delivering exceptional service experiences.

New Leaf’s mission revolves around being an empowered organization that harnesses cutting-edge technologies to provide unmatched service. Anchored by its core values of Service, Integrity, and Community, the company sets high standards in its day-to-day operations. In a transformative move, New Leaf converted to a 30% Employee Stock Ownership Plan (ESOP) in September 2020, fostering a culture of shared ownership.

Redefining Service Contracts with Unmatched Offerings At the helm of New Leaf, Sean has revolutionized the industry with exclusive services and solutions that surpass competitors. As a third-party service contract administrator, it offers comprehensive coverage for appliances, furniture, and even shoes, covering nearly all consumer spending categories except automobiles.

With over 600 clients, ranging from small businesses to large retailers with hundreds of stores, their trusted reputation spans the industry.

New Leaf’s innovation extends beyond traditional contracts. They now collaborate with marketers in the home warranty sector, providing conventional home warranties via email, direct mail, and outbound telemarketing. Their services include product design, compliance, training, and post-sale contract servicing.

Additionally, they empower online partners to enter the

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Leader’s Perspective

Earning the Trust New Leaf targets American-based apparel, electronics, and household goods retailers and manufacturers looking for service contract and repair network solutions. Service contracts open a profitable retailer channel, boosting profitability and fostering brand loyalty. These extensive services, carefully constructed by New Leaf, enable clients to establish enduring relationships with their consumers. The contracts often last up to five years and link clients to the retailer for a lengthy period, producing significant money. By providing superior customer service, the merchant earns the trust of future customers.

Proactive Mindset in Business Sean underlines the importance of proactive leadership in a highly competitive corporate environment. Seizing opportunities, managing risks, fostering innovation, navigating change, keeping a customer-centric approach, and inspiring and motivating employees are the six major areas he views as requiring proactive thinking.

Furthermore, he actively seeks methods to stay relevant in changing leadership styles and believes in lifelong learning. He actively participates in business conferences to keep up with current best practices.

Attending leadership development seminars gives

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him even more knowledge about recent developments.

Sean emphasizes the value of developing his company into a center for continuing education because he recognizes the relevance of building a learning culture.

He gives his staff the tools to advance professionally and personally by offering thorough training opportunities and valuable resources. He also spends much time networking with colleagues in the sector to acquire essential insights into their changing leadership styles.

Pursuit of Balanced Life Sean enjoys a fulfilling work-life balance outside of his cabin. He loves watching the University of Alabama football team play, as sports are one of his passions.

Traveling with his wife is also a special interest. As Sean aged, he came to appreciate the importance of family and advocated for others to prioritize taking well-deserved vacations with loved ones instead of working excessive overtime.

Advice to Thrive Sean offers valuable advice to aspiring leaders looking to grow in the service contract industry: ● Stay curious and seek knowledge.

Read books, magazines, papers, etc. to keep the learning cycle active. ● Attend industry events and network.

Build a robust network of business leaders. ● Embrace failure and learn from it.

Then always strive for continuous improvement.

New Leaf’s mission is to be an empowered organization that leverages leading-edge technologies to deliver exceptional service experiences.

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