The Fruitvale Business Improvement District (BID) physically and economically revitalizes the commercial corridors of International Boulevard, Fruitvale Avenue, and Foothill Boulevard. The BID is comprised of and works directly with over 350 locally owned businesses and property owners. We work to create clean and safe streets, offer community building activities and attractions, and build business skills among our small business owners to support sustainable growth. These ongoing services result in increased economic activity, a lowered perception of crime, and a greater sense of pride in the community.
The BID program started in 1996, and since that time has completed over 200 façade improvements, decorated dozens of public trash cans with mosaic art throughout the neighborhood, worked with the City of Oakland for street and asphalt improvements, offered business assistance for local merchants, and continues to coordinate daily sidewalk cleaning, and seasonal tree and flower planting.girl scouts beautifyin