The Union rate card 2013

THEUNION

2013 MEDIA RESOURCE GUIDE

AWARD-WINNING

AWARD-WINNING NEWSPAPER 2011 SWIFT AWARDS Newsroom Excellence, first place

2011 NATIONAL NEWSPAPER ASSOCIATION General Excellence, third place Best Business Feature Story, first place Best Education Story, first place Best Investigative or In-Depth Story, second place Best Serious Column, third place Best Breaking News Photo, third place Best Original Editorial Cartoon, honorable mention

Photo by John Hart

READERSHIP

MARKET

CONTACT US

GROWING READERSHIP THE UNION: 28,000

EUREKA

THEUNION.COM: 8,000 average daily SACRAMENTOÂ

TRUCKEE

LAKE WILDWOOD PENN VALLEY

NEVADA CITY GRASS VALLEY

UNION DIRECT: 18,600

RENO LAKE TAHOE

FRESNO

ALTA SIERRA LAKE OF THE PINES

AUBURN

COMBINED NET REACH: More than 75% of Western Nevada County Market Population of Western Nevada County: 58,881

LOS ANGELES

SAN DIEGO

Covering zip codes: 95945, 95946, 95949,95924,95959,95960, 95975, 95977 and 95602.

OUR MARKET Population. . . . . . . . . . . . . . . . .

Age 0-14. . . . . . . . . . . . . . . . . .

Age 15-29. . . . . . . . . . . . . . . . .

Age 30-44. . . . . . . . . . . . . . . . .

Age 45-59. . . . . . . . . . . . . . . . .

Age 60-74. . . . . . . . . . . . . . . . .

Age 75+. . . . . . . . . . . . . . . . . .

Average household income. . .

Median income. . . . . . . . . . . . .

Households. . . . . . . . . . . . . . . .

Union households. . . . . . . . . . .

High School graduates. . . . . . .

College graduates. . . . . . . . . .

98,764. . . 100% 15,113. . . . 15% 15,369. . . . 16% 15,300. . . . 15% 24,982. . . . 25% 19,424. . . . 20% 8,576. . . . . . 9% $80,000 $57,121 41,991 14,000 94.1% 31.9%

Market information Source: Nevada County Economic Resource Council, California Department of Finance, Nevada County 2010 US Census numbers.

THE UNION

ADVERTISING SALES DEPARTMENT (530) 477-4243 | e-mail: sales@theunion.com 464 Sutton Way, Grass Valley, CA 95945 | theunion.com | (530) 273-9561 | f: (530) 273-1854

THE UNION PRINT RATES

$75,000 and up

up to $74,999

up to $19,999

$2,500 up to OPEN RATE $4,999

ANNUAL TOTAL

RETAIL RATES

27.35

$

per column inch

15.99

$

per column inch

COLOR RATES

CLASSIFIED RATES

19.23

$

per column inch

11.11

$

per column inch

FREQUENCY DISCOUNTS

COLOR RATES LESS THAN 29”

4.75

$

per column inch not to exceed $295 for full color flat rate

3.60

$

per column inch

MORE THAN 29”

3.90

$

per column inch not to exceed $295 for full color flat rate

3.00

$

per column inch

DAILY FEATURES

PROSPECTOR RATES

18.86

$

per column inch

14.21

$

per column inch

OR FULL COLOR FLAT RATE: $240

14.16

$

per column inch

9.95

$

per column inch

3.35

$

per column inch

2.75

$

per column inch

12.69

$

per column inch

OR FULL COLOR FLAT RATE: $230

11.82

$

per column inch

8.27

$

per column inch

3.10

$

per column inch

2.55

$

per column inch

10.15

$

per column inch

OR FULL COLOR FLAT RATE: $225

10.10

$

per column inch

7.05

$

per column inch

2.60

$

per column inch

2.15

$

per column inch

OR FULL COLOR FLAT RATE: $215

FREQUENCY ADVERTISING DISCOUNTS By advertising every day in The Union, your message will reach thousands of potential customers. Repeat any display or commercial classified ad within six calendar days and receive the following discounts: (Discounts do not apply to color charge).

Run 2 times. . . save 20% on 2nd ad Run 5 times . . . save 35% on 5th ad Run 3 times. . . save 25% on 3rd ad Run 6 times . . . save 40% on 6th ad Run 4 times. . . save 30% on 4th ad

8.53

$

per column inch

DINING GUIDE

PREMIUM POSITIONS

FRONT PAGE ADS 3 col. x 4” or 6 col. x 2” full color ad with guaranteed placement on the front page, availability limited to one ad per day. All front-page ads require Publisher approval. Includes online ROS medium rectangle of 5,000 impressions. Daily $475. No advertorials.

WEATHER DOMINATOR 6 col. x 13” full-color, guaranteed placement, limited to one ad per day. Includes online ROS medium rectangle of 5,000 impressions. Daily $795.

SECTION FRONTS 6 col. x 2” or 3 col. x 4” full-color ad with guaranteed placement on the section front, availability limited to one per day. Section Front ads appear on the “Sports” and “C” sections of The Union. Includes online ROS medium rectangle of 5,000 impressions. Contract customer: $335 daily/Open rate: $390 daily BACK OF MAIN (A-SECTION) 6 col. x 21.5” full-page, full-color ad, guaranteed placement, availability limited to one ad per day. Includes online ROS medium rectangle of 5,000 impressions. Daily $1440.

FARM TO TABLE/FLAVOR FRONT PAGE 3 col. x 4” full-color ad, appears under a food-and-wine feature story. Availability limited to one ad per Wednesday. Includes online ROS medium rectangle of 5,000 impressions.

Contract customer: $335 daily/Open rate: $390 daily.

FRONT PAGE TOP CORNER (DOG EAR AD) 3.25” x 3.25” triangular ad, appears on A1.

Daily $195. In conjunction with 30-column-inch ad or larger Daily: $150. Or get a one-day, frontpage ear ad and a peel-back web ad (15,000 impressions to run for 2 weeks) Daily: $400 UNION DIRECT SKYBOX 3” x 2” full-color ad, appears at the top of the flag on page 1. Availability limited to one per publication. Weekly: $99 UNION DIRECT FRONT PAGE 6 col. x 10” full-color ad, appears on the front page. Weekly: $450 PROSPECTOR BACK PAGE 5 col. x 11.25” full color ad, availability limited to one ad per Thursday. Includes online ROS medium rectangle of 5,000 impressions.

Weekly: $749

COMMUNITY SECTION DOMINATOR 6 col. x 13” full color, guaranteed placement, limited to one ad per day. Daily $635.

COMMUNITY SERVICE RATE $13.99 per inch, Monday-Saturday. Available at Publisher’s discretion, should possess a 501c3 and be primarily a volunteer managed and operated organization serving the public good.

Not available to any group selling goods or services, except when those goods support the fundraising efforts of the volunteer organization. Frequency discount does not apply.

PLACEMENT POSITIONS & SPECIAL DAYS GUARANTEED PLACEMENT A 20% fee will be added to your rate to guarantee placement on a specific page. Applies to display ads more than 30 column inches in size only. Some restrictions apply.

DINING GUIDE RATES Publishes in Prospector, Sunday Express, daily in a wrap delivered to hotel rooms in the area, and includes one 2-week, 5,000 impressions web ad per month.

2x3 full-color ad..... 3.4”x2.38”....... $113 2x6 full-color ad..... 3.4”x4.875”..... $180 Photo by Mary Anne Davis

DIGITAL MARKETING

STEAL THE DEAL

MOBILE

SEARCH MARKETING

STEAL THE DEAL

Steal the Deal has no upfront cost. It is a revenue share opportunity at 50% payback of what we sell for you. We can reach a larger local audience than Groupon and Living Social through our online and print/ online platforms. And, unlike some other deal companies, we do not require a multi-­date commitment. Steal the Deal will generate buzz for your business when purchasers use social media and e-mail to rally friends and family to buy into the deal.

Plus, we run a front-page rail ad promoting Steal the Deal.

MOBILE

SEARCH MARKETING

Photo by John Hart

All-in-one solution that helps businesses generate sales from local customers searching the internet. Gets your business found on all major search engines on the first page of search results.

Includes a custom microsite that positions your business with your offer more favorably over your competitors, generating more sales. Includes setup of search marketing campaigns on Google, Bing and Yahoo. Tracks all customer response generated from the campaign via a unique trackable phone number – and contact form to determine return on investment.

The Union mobile local smartphone app keeps people in touch with their community, no matter where they go. Be sure they stay in touch with you too when they see your ad supporting their local news source.

Options available.

SOCIAL MEDIA MARKETING Reputation Intelligence

E-MAIL

Share your message with your most loyal customers and create loyalty, retention and reputation management with Facebook, Twitter and e-mail. Use Facebook’s ad platform to increase your customer base.

Promote special events. Offer coupons and other deals. Your account manager can set up a free consultation and answer questions on our programs.

THEUNION.COM INTERNET RATES

PEEL-BACK

size: 72 x72, expanding to 500 x 500 pixels This interactive ad responds to mouse rollovers and clicks.

SEARCH SPONSOR

size: 234 x 60 pixels Build brand awareness and OUT SOLD receive a 100% impression guarantee with a search sponsorship presence.

HEADLINE BOX

size: 234 x 60 pixels Highly visible and surrounded by most popular content.

LEADERBOARD

size: 728 x 90 pixels Benefit from high impact ad positioning and build positive brand awareness with theunion.com

MEDIUM-RECTANGLE

size: 300 x 250 pixels The most familiar ad size for consumers.

PUSH-DOWN

size: 970 x 90, expanding to 970 x 415 pixels Ad expands upon mouse rollover to reveal a larger ad capable of displaying video, photos and animation.

HOMEPAGE AND ROS (RUN OF SITE)

THEUNION

theunion.com is the area’s leading local news site.

With more than 220,000 average visits and more than 840,000 page views monthly, you’ll have a difficult time finding more local attention online. Reach more potential customers on theunion.com than all other local media sites combined.

Readers of online news sites tend to be higher income individuals with more purchasing power.

Advertisers pay for exposure of their message to an audience on theunion.com using either homepage or ROS placement.

Minimum of 15,000 impressions HOMEPAGE CPM* Leaderboard . . . . . . . $15 Headline box. . . . . . . $12 Medium rectangle. . . $9 Push-down. . . . . . . . . $19 ROS CPM Leaderboard . . . . . . . $11 Medium rectangle. . . $8 *COST PER THOUSAND

TARGETED INTEREST SOV (SHARE OF VOICE) Own a share of a particular section of theunion.com based on a targeted niche audience. Based on a flat rate for the month, not impressions.

Contact your account manager for section and Share of Voice pricing.

Photo by Mary Anne Davis

PREPRINT INSERTS

POST-IT NOTES

POLYBAGS

TOPPERS

THE UNION PREPRINT INSERT PRICING open rate: $55 per thousand single sheet; each 6 page jump add $6 per thousand Circulation less than full run add $2 CPM to the below rates. 5,000 minimum.

Maximum Insert size: 11” x 12.5” Below rates are based on sign agreements

UNION DIRECT PREPRINT INSERT PRICING

This is delivered to more than 18,500 non-subscriber households midweek.

Maximum insert size is 11”x12.5.” Minimum insert size 4”x6.”

Zip code distribution available. No partial zip code distribution permitted.

Maximum Insert size: 11” x 12.5”

$5,000 up to $29,999

95960

prices per 1,000 inserts: single sheet . . . . . . . . . . . . . . . $36.00 standard tab up to 6 . . . . . . . . up to 12 . . . . . up to 12 . . . . . . up to 24 . . . . . up to 18 . . . . . . up to 36 . . . . . up to 24 . . . . . . up to 48 . . . . .

price $53.00 $59.00 $65.00 $71.00

North San Juan

95959

Lake Wildwood

20

Rough and Ready

95977

95975

Penn Valley

up to $79,999

standard . . . . . . up to 6 . . . . . . . . up to 12 . . . . . . up to 18 . . . . . . up to 24 . . . . . .

tab . . . . . . . . . up to 12 . . . . . up to 24 . . . . . up to 36 . . . . . up to 48 . . . . .

price $51.00 $57.00 $63.00 $69.00

$80,000 and up

prices per 1,000 inserts: single sheet . . . . . . . . . . . . . . . $32.00 standard . . . . . . up to 6 . . . . . . . . up to 12 . . . . . . up to 18 . . . . . . up to 24 . . . . . .

tab . . . . . . . . . up to 12 . . . . . up to 24 . . . . . up to 36 . . . . . up to 48 . . . . .

price $49.00 $55.00 $61.00 $67.00

By combining The Union and Union Direct, you expand your coverage to nearly all of western Nevada County.

POST-IT NOTES, POLYBAGS & TOPPERS Post-It Notes 3”x4” . . . . . . $108 per 1,000 Route zoning add . . . . . . . . $8.00 Maximum Polybag Size . . . 9” x 23” Polybag without sample . . . $59 per 1,000 Polybag with sample* . . . . $70 per 1,000 (Samples must be pre-approved.)

Polybags and toppers available upon request Photo by Mary Anne Davis

Grass Valley

95945

Cedar Ridge

95924

95946 Alta Sierra

95949

Lake of the Pines

95602

80

prices per 1,000 inserts: single sheet . . . . . . . . . . . . . . . $34.00

NEVADA COUNTY

Nevada City

Piece Weight 0.1 0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1.0

1.1

1.2

1.3

1.4

1.5

1.6

1.7

1.8

1.9

2.0

2.1

2.2

2.3

2.4

2.5

2.6

2.7

2.8

2.9

3.0

3.1

3.2

3.3

3.4

3.5

3.6

Nevada City:

3,955

Grass Valley (95945): 6,569 Grass Valley (95949): 5,455 Penn Valley:

2,521

Total distribution:

$5,000 - $25,000 $26,000 - $75,000 $34.00 $33.00 $34.00 $33.00 $48.00 $46.00 $50.00 $48.00 $51.00 $49.00 $52.00 $50.00 $53.00 $51.00 $54.00 $52.00 $55.00 $53.00 $58.00 $56.00 $63.00 $61.00 $65.00 $63.00 $67.00 $65.00 $70.00 $67.00 $71.00 $69.00 $73.00 $71.00 $75.00 $73.00 $77.00 $75.00 $80.00 $78.00 $83.00 $81.00 $86.00 $83.00 $89.00 $87.00 $92.00 $90.00 $95.00 $93.00 $98.00 $96.00 $101.00 $99.00 $104.00 $102.00 $107.00 $105.00 $111.00 $108.00 $113.00 $111.00 $116.00 $114.00 $119.00 $117.00 $122.00 $120.00 $125.00 $123.00 $128.00 $126.00 $131.00 $129.00

18,500

$76,000 - $150,000 $32.00 $32.00 $44.00 $46.00 $47.00 $48.00 $49.00 $50.00 $51.00 $54.00 $59.00 $61.00 $63.00 $65.00 $67.00 $69.00 $71.00 $73.00 $76.00 $79.00 $82.00 $85.00 $88.00 $91.00 $94.00 $97.00 $100.00 $103.00 $106.00 $109.00 $112.00 $112.00 $118.00 $122.00 $124.00 $127.00

SUBMISSION PARAMETERS

PRINT AD SIZES

WEEKLY SECTIONS

WEEKLY

PROSPECTOR Published every Thursday. Nevada County residents will spend millions of dollars on entertainment this year and Prospector reaches more Nevada County residents than any other publication. Get 10% off your contracted rate of inside front, inside back or back page pricing with a 52-time commitment. The Prospector is also inserted in single-copy The Union Weekender issues and has more than 19,000 in distribution.

The

Chillbillies Elvis’ 78th birthday party

Plus

Moonalice, Achilles Wheel ‘Les Troyens’ at Del Oro

Sierra Foothill’s entertainment guide | Week of January 3, 2013 | www. TheUnion.com/prospector

FREE

Weather Sunny

High: 75˚ Low: 46˚ Page 9

EDITION EDITION

www.theunion.com /eedition

November 4, 2012

Building peace in Palestine Local residents take part in a two-week mission to gain understanding of the region | page 3

Sunday, November 4, 2012 | Sunday Express | THE UNION | 1

REAL ESTATEShowcase THE UNION’S

GRASS VALLEY • NEVADA CITY • PENN VALLEY • SOUTH COUNTY • SURROUNDING AREAS

November 8, 2012 • Volume 17 No. 21

theunion.com/realestate

SUNDAY EXPRESS Published every Sunday. Available free at over 110 locations in Grass Valley and Nevada City.

Get 10% off your contracted rate of inside front, inside back or back page pricing with a 52-time commitment.

BI-MONTHLY REAL ESTATE SHOWCASE

For details on cover property, see page 4

Offered by

Mimi Simmons Broker/Realtor DRE# 00871435

ERA Cornerstone Realty Group 530-265-7940 www.mimisimmons.com

AUTOMARKETPLACE CARS TRUCKS MOTORCYCLES BOATS AIRPLANES & MORE

theunion.com NOVEMBER 8 - 21, 2012

PUBLISHED BY:

ATTENTION!

COLFAX, NEVADA CITY, GRASS VALLEY & SURROUNDING CITIES

GOLD RUSH CHEVROLET IS OPEN goldrushchevy.com / 800-995-CHEV REBATES AS HIGH AS

6500

$

ON 2012 SILVERADO EXTENDED CABS

2012 CHEVY SILVERADO 1500 EXT CAB • LTZ PKG • Z71 PKG STK 0473C VIN 267864

MSRP.....................................................................................$41,820 GR.Discount..........................................................................-$2,821 SALE PRICE .....................................................................$38,999 GM.Rebate............................................................................-$3,500 GM.Bonus.Cash.......................................................................-$750 GM.Trade-In.Bonus.Cash......................................................-$1,000

(MUST TRADE IN A ‘99 OR NEWER GM PRODUCT)

STK 0412C VIN 266434

2012 CHEVY MALIBU LS MSRP..........................................$23,370 GR.Discount...............................-$2,500 SALE PRICE ............................ $20,870 GM.Rebate.................................-$3,000 NET PRICE ............................ $17,870

1 at this savings

NET PRICE ......................... $33,749*

1 at this savings

*You must trade in a ‘99 or newer GM product in order to get this rebate.

ENDS OCT. 31, 2012

0%

STK 0504C VIN 346889

60

2012 CHEVY CRUZE LT

MSRP.......................................................$21,725 GR.Discount............................................-$1,226 SALE PRICE ........................................ $20,499 GM.Bonus.Cash.........................................-$500 GM.Rebate.................................................-$500 NET PRICE .......................................... $19,499

1 at this savings

2012 CHEVY IMPALA LT

MONTHS

60 mos at 0%: on approval of credit with Wells Fargo Dealer Services. No down payment required. $16.67 per thousand borrowed. In lieu of rebate.

MSRP.................................. $28,995 GM.Rebate......................... -$5,500 NET PRICE .................... $23,495

1 at this savings

GOLD RUSH CHEVY (800) 995-CHEVY GOLDRUSHCHEVY.COM

570 GRASS VALLEY HWY 49 • AUBURN

*On selected models. Prices plus government fees and taxes, any finance charges, and other document processing charge, any electronic filing charge, and any emissions testing charge. All prices, specifications and availability to subject to change without notice. Tax, title and license are extra. Contact deader for most current information. EPA Estimates Only. Not available with some special finance and lease programs, and some other offers. Must take delivery by 11/10/12. Ad expires date of ad. 60 mos at 0% on approval of credit with Wells Fargo Dealer Services. No down payment required. $16.67 per thousand borrowed.

Lake of The Pines news

NOVEMBER 2012 • VOL. 40, NO. 11 • OFFICIAL PUBLICATION OF THE LAKE OF THE PINES ASSOCIATION

Buffet

Thanksgiving Thursday, November 22

Daylight Savings Time Ends

Sunday, November 4

Reservations Start at Noon and 2 p.m.

Triple Carving Station featuring Roasted Turkey, Glazed Pit Ham and Roast Beef with Traditional Fixins of Turkey Gravy, Au Jus, Horseradish and Cranberry Sauce, House-Made Stuffing, Country-Style Mashed Potatoes, Roasted Sweet Potatoes, Fresh Seasonal Vegetables, Bread Rolls with Whipped Butter, Fresh Garden Salad with Assorted Dressings, House-Made Pasta Salad, Fruit Salad, Pumpkin Pie, Pecan Pie, Apple Pie with Fresh Vanilla Whipped Cream.

4

Brush Day

AUTO MARKETPLACE Published the second and fourth Thursday of each month, Auto Marketplace is full of area dealers and auto repair and other auto associated businesses. This publication is distributed free in racks throughout Nevada County.

Reservations are required – 268-1141 ext. 1004.

We cannot accommodate parties larger than twelve per reservation.

Treasurer’s Report

30-31 California sales tax and 18% gratuity are not included in this price.

Adults – $23 Children 6-11 – $13 Children under 5 – $5

6

Activities & Recreation

Meeting S chedule

INSIDE

LAKE LOWERING Lowering of the lake will begin November 5 and continue until approximately November 18 with an expected overall lowering of the lake of 30 inches. Lakefront homeowners, please take this opportunity to complete seawall maintenance, shoreline restoration, and dock maintenance.

Special Board Meeting Wednesday, November 7 1:00 p.m.

Sports Lounge Meeting Room Final 2013 Budget and Fee Schedule Approval

Blood Drive ...........................................23 Calendar ...............................................28 Clubs ...............................................18-21 County Government..............................31 Committee News ..................................26 Food & Beverage Dept..........................2,7 Lost & Found. ........................................27 Pool Calendar .......................................13 Rule Change ...........................................5 Recreation ..................................... 6, 8-14 Safety...................................................27 Treasurer’s Report............................30-31

Public Works – 268-3982

Regular Board Meeting Wednesday, November 14 1:00 p.m.

Sports Lounge Meeting Room

ECRWSS** POSTAL CUSTOMER

THE UNION’S

COUPON BOOK

Did you know for every $100 spent local owned independent business, $68 returns to the community through taxes, payrolll an other expenditures?

CA Lic #903411

Over 25 years experience

RESIDENTIAL AND COMMERCIAL SALES / SERVICE / INSTALLATION FREE ESTIMATES ON NEW EQUIPMENT

Air Conditioning • Furnaces • Heat Pumps Hydronics • Boilers • Evaporative Cooling Gas Fired Stoves

CA Lic #903411

CA Lic #903411

THE UNION GRASS VALLEY CA 95945

Licensed & Insured Chillers and Refrigeration Commercial Financing Available

PRSRT STD U.S. POSTAGE PAID Grass Valley, CA Permit No. 79

ECRWSS ** POSTAL CUSTOMER

Licensed & Insured • Financing Available

Over 25 years experience

Over 25 years experience

Diagnostic $49

RESIDENTIAL AND COMMERCIAL RESIDENTIAL AND COMMERCIAL RESIDENTIAL AND COMMERCIAL SALES / SERVICE / INSTALLATION SALES / SERVICE / INSTALLATIONSALES / SERVICE / INSTALLATION FREE ESTIMATES NEWTES EQUIPMENT FREE ESTIMATES ON NEW EQUIPMENT FREEON ESTIMA ON NEW EQUIPMENT

with coupon. Regularly $69.00 $20.00 Savings Air Conditioning Furnaces Heat Air Conditioning Furnaces • Heat Pumps 1 •year parts warranty &•30-day laborPumps on all repairs.

Hydronics • Boilers • Evaporative• Cooling be used in conjunction with any otherCooling offers or coupons. Expires Expires10-31-12 9-30-12.

Hydronics • Boilers • Evaporative Hydronics • Boilers • Evaporative CoolingCannot Gas Fired Stoves • Commercial Chillers and Refrigeration Gas Fired Stoves Gas Fired Stoves the foothills and greater Sacramento 530Serving 888-1555 530 346-2004 Serving the foothills and greater Commercial Chillers and Refrigeration Commercial ChillersSacramento and Refrigeration www.edwardsheatingcooling.com 530 530 Licensed & www.edwardsheatingcooling.com Insured • Financing Available Licensed & Insured • Financing Available

888-1555

346-2004

Diagnostic $49 Diagnostic $49 Great People Connecting Communities

FOOTHILL DIRECT with coupon. Regularly $69.00

MONTHLY

LAKE OF THE PINES NEWS Published monthly and direct mailed to every resident in the Lake of the Pines community.

FALL

Join us and shop local!

Spend $20 on the 20th of the month with these coupon savings.

Air Conditioning • Furnaces • Heat Pumps

Classified column sizes are: 1 column. . . . . . . . . . . 1.139” 2 columns. . . . . . . . . . 2.403” 3 columns. . . . . . . . . . 3.667” 4 columns. . . . . . . . . . 4.931” 5 columns. . . . . . . . . . 6.194” 6 columns. . . . . . . . . . 7.458” 7 columns. . . . . . . . . . 8.722” 8 columns. . . . . . . . . . 9.986” 9 columns. . . . . . . . . . 11.25”

STK 0280C VIN 130830

UP TO

FAMILY OWNED OVER 25 YEARS

OVER 200 NEW & USED VEHICLES IN STOCK AND ON THE WAY.

Published on the second and fourth Thursdays of every month in The Union and in racks around town. Also distributed with the second and fourth The Union Weekender editions every month in single-copy only.

COLUMN WIDTHS

Display column sizes are: 1 column. . . . . . . . . . . 1.736” 2 columns. . . . . . . . . . 3.639” 3 columns. . . . . . . . . . 5.542” 4 columns. . . . . . . . . . 7.444” 5 columns. . . . . . . . . . 9.347” 6 columns. . . . . . . . . . 11.25”

20 ON THE 20TH COUPON BOOK On the 20th of each month, The Union publishes a 36-44 page coupon book in print and online. This little book fits easily in purses and pockets, and coupons are easy to tear out. $125 each ad.

coupon. Regularly $69.00 $20.00 Savings $20.00with Savings

SUBMISSION PARAMETERS GETTING IT TO US All ads must be submitted within deadline via e-mail (preferred), flash drives, disc. Ads submitted late cannot be guaranteed. We do not have an ftp site, however, our e-mail is capable of handling files up to 30MB. Anything larger may be sent through an online host ftp site, such as YouSendIt.com. Ads may be sent directly to your sales representative or proof@theunion.com.

1 year parts warranty & 30-day labor on all repairs.

1 year parts warranty & 30-day labor on all repairs.

CannotExpires be used9-30-12. in conjunction with any other offers or coupons. Expires 9-30-12.

Cannot be used in conjunction with any other offers or coupons.

Serving the foothills and greater Sacramento

530

Serving the foothills and greater Sacramento

530 888-1555 530 346-2004 888-1555 530 346-2004

www.edwardsheatingcooling.com www.edwardsheatingcooling.com

SERVING: MEADOW VISTA, APPLEGATE, WEIMAR, COLFAX, GOLD RUN, DUTCH FLAT AND ALTA

WEDNESDAY, OCTOBER 24, 2012

COMPLIMENTARY

THINGS TO DO MEET YOUR

MERCHANT

Mental health program A Journey of Wellness and Recovery, a program is designed to inspire people living with schizophrenia, schizoaffective and bipolar disorder to take ownership of their mental health recovery journey so they can live meaningful lives.

Guest speaker will be Dr. Michael Fuller of University of Texas Medical Branch. The 45-minute program will begin at 5 p.m., Thursday, Oct. 25 at Unity Church, 1212 High St., Auburn. For free registration, call Loretta Benge at (530) 305-6038. Sponsored by Placer County National Alliance for Mentally.

Fashion show The Gold Country Lioness presents Autumn Elegance Fashion Show and Luncheon.

This is the 10th annual show, themed “A Passion For Frugal Fashions,” will feature local thrift store’s fashions. Noon2:30 p.m. Saturday, Oct. 27 at Sierra Vista Community Center, 55 School St., Colfax.

See THINGS TO DO, page 2

All the way to the Max’s Editor’s note: Don Zoccoli is the general manager of Max’s Cafe in Auburn.

The food, the atmosphere, the challenge and the interaction with guests — making people happy.

What goods or services do you offer?

(Our slogan is) “Everything You’ve Always wanted to Eat!” We have steaks, seafood, pastas, salads, sandwiches, wraps and special desserts.

What do you find most challenging?

Making sure everything runs smooth all the time. There is always some type of problem with the employees, service, food, guests it is a constant battle every day

What makes you different from similar companies?

We have great food, great quality, great presentation, big portions, great service and we have a large menu to choose from. We also have a New York style deli section including corned beef and pastrami.

What is your background?

I grew up in San Jose.

I have done catering all my life.

I went to Arch Bishop Mitty High School and San Jose City College.

I owned two businesses in the Bay Area.

I have worked for Max’s since 1998.

I moved out here in 2000 to open the Max’s in the Roseville Galleria Mall.

I have worked at the San Jose Max’s, Palo Alto Max’s, Roseville Max’s,

What’s new?

We now have fish specials every week and seven different fish entrees served daily.

What do you love about your work?

Submitted photo

Max’s Cafe is located by Holiday Inn in Auburn.

See MAX’S, page 2

Customer Appreciation

Sale

SALE IS GOOD WHILE SUPPLIES LAST OR UNTIL OCTOBER 20, 2012.

Masonry Sale

% 10 off or more on Customer Favorites

ARTISAN SLATE PAVERS

SAN FRANCISCO COBBLE PAVERS

ITALIAN RENAISSANCE PAVERS

CLASSIC COBBLE PAVERS

QUARRY STONE PAVERS

THRU MIX PAVERS

Save 10%

or more on favorite Retaining Wall Block

Rental Yard Savings

EUROPA COLLECTION

For your next masonry job

• Ready Mix Concrete • Road Rock • Driveway Grading • Ditches Cleaned

• Rental Equipment • Equipment Hauling • New & Used Equipment Sales • Propane Sales

The right tools make the job easier for professionals and do-it-yourselfers

COUNTRY MANOR

MALLARD CREEK

Wood Pellets

• Topsoil & Amendments • Boulders & Bark • Masonry Products • Outdoor BBQ Kitchens

5

$ .89

per bag

10%off

CONCRETE & MORTAR MIXERS VIBRATORY PLATE COMPACTORS & DIRT RAMMERS MASONRY & CUTOFF SAWS

One coupon per customer.

While supplies last. Offer expires Oct. 20, 2012.

GRADING TRACTORS & BACKHOES ALL CONCRETE HAND TOOLS

SPECIAL PUBLICATIONS Ask your account manager for a special section calendar of all our supplemental publications.

SEASONAL

FOOTHILL DIRECT Published weekly during spring, summer and fall and bi-monthly in the winter (subject to change).

IMAGES All images should be at least 300dpi and submitted no smaller than print size. Images can be: jpgs, tifs and epses.

LINE ART (LOGOS, ETC.) Line art must be 300dpi and no smaller than intended print size.

Vector art is preferred and will print the best. It is best to use: eps, Illus-

trator files and pdfs, are preferred.

Jpgs and tifs are acceptable, but will not print as clear as a vector image.

BUILDING YOUR ADS We recommend ads be built in InDesign or Illustrator in CMYK formats. Ads built using other software such as Publisher, Word, Excel, will result in less than optimal printing clarity. Black-and-white ads are acceptable from PhotoShop. Export ad files as pdfs at 300 dpi or higher quality and embed all fonts.

COLORS AND TEXT Blacks using more than one color, (i.e. rich black, 4-color black) will result in hard-to-read text. White, small, thin text placed on color backgrounds or 4-color blacks will be difficult to read when printed.

We recommend white text on colored backgrounds be no smaller

than 12 pt and in a bold font face.

Avoid using colors that require all four inks (cyan, magenta, yellow and black). Note that colors and brightness on computer screens will not match when printed. Because newsprint is light grey, colors will appear a shade or two darker. Very rich, deep colors may print looking very black.

Failure to comply to the above ad-building parameters may result in poor print quality, blurry images and hard-to-read text. The Union is not responsible for files that do not meet the above specifications. Ads built camera ready should have all corrections made before submission. We are happy to build your ads for you or answer any questions on ad building. There is no charge for The Union to build your ad, up to one hour of design, additional services are available at $50 per hour.

EVENTS

MARKETING SERVICES

PRINTING SERVICES

EVENTS THE UNION’S

Chocolate

infusion

CHOCOLATE INFUSION An afternoon of chocolate, wine and jazz January 20, 2013 at Miner’s Foundry, Nevada City THE UNION’S 27TH ANNUAL

THE UNION’S 28TH ANNUAL SPRING HOME & GARDEN SHOW April 27 and 28, 2013 at The Nevada County Fairgrounds

PAINT THE TOWN PINK A Women’s Expo Celebrating Breast Cancer Awareness and the Women of Nevada County October 25, 2013 at the Nevada County Fairgrounds

flavor

MARKETING SERVICES

In today’s competitive media landscape, your message needs to stand out. The Union will make that happen. With more than 144 years in the community, there is no other media outlet in the area that knows the pulse of the Western Nevada County market more than The Union.

Allow The Union’s marketing experts to customize your marketing needs today.

COMMERCIAL PRINT Quality counts. With our own printing plant on the premise and long-standing relationships with trade presses, we are equipped to provide top-notch printing of your pieces with quick turn-around.

Ask about our booklets, weeklies, glossy covers, and more.

DESIGN & LAYOUT From print advertisements and fliers to online banners. We house a fully-staffed creative services department of qualified and professional designers who will fully listen to what you want.

DIRECT MAIL Get your message directly to your audience, without the timetables created by other media. The Union will design and deliver your targeted message.

LISTS Let us do the hard work for you. From purchasing commercial data to accessing our robust in-house database, we can help you expand your customer database or help you capture customer data to build, maintain and market to your customer database.

of nevada county ~ a cooking school ~

FLAVOR OF NEVADA COUNTY — A COOKING SCHOOL Dates to be announced. Call The Union for details.

Photo by Mary Anne Davis

PRINTING SERVICES

The Union’s PressWorks offers competitive pricing for your printing needs. We can do single and double-sided fliers, as well as, multiple-page catalogs, newsletters and more. Call Gary Clelan for a price quote: (530) 477-4252

TERMS & POLICIES

GENERAL POLICY Contract advertisers are guaranteed their rate for the term of the contract. Contract advertisers who fail to fulfill their contract agreements are subject to a rate adjustment charge based on actual expenditures plus penalty if necessary. Publisher reserves the right to edit, reject or cancel any advertisement at any time. Contracts are not available for periods exceeding one year.

Advertiser must be in compliance with the terms of the contract and have balances current to maintain the guaranteed rate. a) Dates and deadlines for cancellations of ads are the same as the deadlines for placing ads. b) Every effort will be made to meet reasonable position requests. Failure to meet these requests will not constitute cause for adjustment, refund or rerun. c) Credit for errors will not be given after the first insertion on multiple insertions. Claims for adjustment must be made within seven days of publication.

TEAR SHEETS The Union provides electronic tear sheets to quickly and conveniently deliver your newspaper tear sheets to you. There is no cost for the e-tears service; all you need is access to a computer with an internet connection. If you prefer to receive paper tear sheets, they are available for a $5 per copy fee, billed to your account the month following the publication.

DESIGN SERVICES We will be happy to make one proof of each ad available, if requested, when your order is placed. Graphic design services are included in the price of your advertisement up to one hour per advertisement. Additional design services are available at $50 per hour.

PHOTOS Real Estate photos submitted to The Union in any form then become property of The Union and therefore we will not be held liable for loss or damage of photos. The Union’s current photo database is subject to the limitations of electronic data storage and no warranty is made to keep real estate photos on file.

It is required by The Union that each photo being submitted must have the advertiser name, agent’s name, address of photo (street number and street name), and phone number of the agent.

It is required by The Union that if a photo is submitted to replace an existing photo in our system it must be indicated and must be submitted by ad copy deadline. If multiple views of photos exist The Union will not be responsible beyond publishing a photo with the correct address.

TERMS/PROMPT-PAY DISCOUNT Payment is due and payable for each month’s advertising on the 10th of the following month. A prompt pay discount of 4% is allowed on eligible advertising for our billed customers, if full payment is received by the 10th and no prior balances exist. Until credit is approved, payment is due when ad or copy is placed and is not eligible for the 4% prompt pay discount. The following do not qualify for prompt pay discount: National advertising, classified advertising, inserts, Internet advertising, political advertising, community, nonprofit and donated rates, special auto and Business Builder rates, special publications, including but not limited to, Home & Garden publication and Visitor’s Guide, booth or vendor fees for special events, we print & deliver and additional printing charges. Agency discounts do not apply to retail rates, all pricing quoted is net.

A finance charge of 1.5% (18% per annum) will be added to accounts 30 days past due.

ERRORS AND OMISSIONS The Publisher’s liability, if any, for errors shall not exceed the space occupied by the error. If the advertiser is provided with a proof and errors are not clearly marked by the advertiser for correction, the Publisher will have no responsibility.

The Publisher will not be liable for any omission of an advertisement or portion of an advertisement ordered to be published.

In no case will the Publisher be responsible for any general, special or consequential damages.

DEPTH REQUIREMENTS Our full page ROP depth is 21.5” Advertisements measuring more than 19” high will be charged the full depth of the page.

Tabloid size is 5 retail columns by 11.25” CANCELLATION A 50% cancellation fee will be charged on advertisements cancelled after the ad placement deadline. Dates and deadlines for cancellations of ads are the same as the deadlines for placing ads.

ADVERTISING DEADLINES Publication Date: Monday Tuesday Wednesday Thursday Friday Saturday Showcase Prospector Union Direct Foothill Direct

Deadline:

Thursday, 5 p.m.

Friday, 5 p.m.

Friday, 5 p.m.

Monday, 5 p.m.

Tuesday, 5 p.m.

Wednesday, 5 p.m.

Friday, 4 p.m., 6 days prior Friday, 5 p.m., 6 days prior Thursday, 5 p.m., 6 days prior Tuesday, 5 p.m., 8 days prior

POSITION REQUESTS Although any page is not guaranteed, the newspaper will make every effort to meet requests. When a special page is a condition of the order an extra charge of 20% will be made. This placement is for page only, no position on a particular page can be guaranteed. The minimum guaranteed ad size is 30 column display inches. Classified commercial advertisements will be grouped as closely as possible to desired classifications, subject to mechanical requirements. All page requests are on a first come, first served basis.

AD BROKERING Brokered advertising, which is solicited and sold by a third party rather than directly by The Union’s retail or classified advertising department, is not accepted.