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NJT Life Magazine by The Travel Franchise

Page 1

2026

Take

the leap Why there’s never been a better time to launch a travel business

The UK’s number one franchise for people new to travel

The £1 million

club

The agents who have earned £1,000,000 in commission

How to get your franchise

FOR FREE

Explore

the world Two free mentorship retreats

The all new

Lite

The easiest way to start your travel business (p110)


Get Closer to the Caribbean When your customers stay at a Sandals resort, it isn’t just a holiday - it’s a promise. A promise of relaxation and reconnection. And it’s a feeling, one that’s only found in the Caribbean. From the warm sea breeze to swaying palms, every moment invites you to simply be. Beyond the beach, the vibrant, culturerich islands are waiting to be discovered, and whilst on resort everything is included, so guests are free to indulge in the things they love. Sandals Resorts have been bringing award-winning holidays to guests for over 40 years. All that’s left for them to do is sit back and savour every moment.

Unique Caribbean Holidays Ltd. offers competitive pricing and first-hand expertise when booking Sandals and Beaches Resorts. With outstanding customer service at the heart of everything we do, we are the Caribbean experts and are delighted to be working with Not Just Travel as a key trade partner. DISCOVER NOW sellingsandals.co.uk | sandals.co.uk/agents | 0808 164 3459

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100% Financial Protection, for extra peace of mind

Regional UK departures available

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Plan ahead and book to December 2028

*Available when travelling outside of 71 days, with the exception of select suites at Sandals & Beaches and select dates at Beaches.


Personalised luxury holidays to the Indian Ocean & Middle East, backed by 37+ years’ experience, Surrey-based specialists, ATOL & ABTA protection, and Price Parity guaranteed. 01483 445 628

Scan the QR code to find out more

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ABTA No.V1892


11 Sam Lewis has edited and published hundreds of travel articles in Travel Weekly, ABTA magazine, National Geographic Traveller UK, The Times online and AOL Travel.

Editor’s

letter I

t’s remarkable to think that 98 per cent of people who join The Travel Franchise are completely new to travel – yet some go on to win industry awards within a year or two. Some begin by building their business alongside another job, taking steady steps forward and gaining confidence as they go. Others choose to commit fully from day one. Some prefer to keep their business small, working independently and enjoying the freedom that comes with flexibility and balance. Others grow teams, open customer-facing outlets, or achieve rapid success. And for many, the ultimate goal is to combine income with adventure – travelling the world while building a business around the life they want. Whichever route suits you, in 2026 the timing couldn’t be better. ABTA’s latest research shows that more people are choosing to book their holidays through a travel agent or tour operator, valuing trust, expertise and personal service over endless online choice. Find those customers, look after them well, and they will return again and again – bringing others with them. In my role as editor of this magazine and our online blog, I’ve interviewed hundreds of consultants. The one thing they all had in common was a passion for travel — and one recurring message: they wished they’d started sooner. Ultimately, it’s your business. You decide how it fits into your life – and where it can take you. But remember, when the moment feels right, trust yourself – and take the leap. It’s the only way you’ll discover if this is for you.

Sam Lewis Editor

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19 franchise built to 8 Achange lives How we’ve helped hundreds of people start successful homeworking travel agencies

leaders 11 The Discover more about Not Just Travel’s co-founders Steve Witt and Paul Harrison

to balance life and 19 How still make money How a homeworking travel franchise can provide you with an incredible salary

Travel Franchise 20 IsforThe you? Is now the time for a career change? Why our business works for a range of people

the leap now 22 Take The latest research that shows why now’s the perfect time to launch a booming travel business

security a franchise 24 The offers Why a franchise is the best way to launch a successful business… fast


CONTENTS

22 28

Leaders in the franchise field Eight reasons why The Travel Franchise stands out from the crowd

can our travel 31 What agents sell? NJT’s relationship with Hays Travel, the UK’s biggest independent travel agency

key trade partners 34 Our Big travel brands we partner with including TUI & P&O

39

Why travel agents are trending Why booking through an agent adds value for the customer and peace of mind

40 How to find customers and How to find clients

keep them coming back again and again and again

in Travel 42 Partners How a pioneering referral programme is turning local partnerships into business growth

31 being an agent 44 Islucrative? How commissions work and what you could earn as a travel consultant

NJT success ladder 47 The How to plan your business growth with our unique career Pathway

in the 48 Millionaires making Meet the couple hitting the £1 million commission jackpot

50 The franchisees who

The £500,000 club have shown that you can earn great money doing something you love

52

65 we train and 61 How support you Expert training including our 5-day induction plus ongoing webinars and in-person events

sailing 65 Smooth How our expert-led cruise training helps franchisees conquer the lucrative cruise market

amazing BCs 69 Our The business consultants (BCs) who will mentor and advise you

Rising stars making big bookings New recruits flying high, making big bookings and commission

Money Back 56 The Challenge How to get your franchise for free. Plus: Meet the agents who succeeded

& marketing 72 Support The 35-strong ops team who you can call if you need them, plus marketing done for you

tools and 74 NJT technology Websites, booking platforms and video marketing tools to grow your agency fast

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88 79 79 Some of the unique Overseas trips

on track 98 Get Daley Thompson on business, sport, plus why he is our brand champion

& agent 100 Awards achievements How our pioneering initiatives and agents’ success result in industry awards

educational trips abroad we offer our consultants

conferences 88 Company What goes on at our annual conferences in the UK and abroad

a champion of 108 Be sustainability How we help people and the planet and how consultants can help too

the team 90 Meet The talented people we’ve recruited to help your business scale up quickly

94

Why Eamonn Holmes joined us Why the champion of daytime TV is now a champion of TTF

98

the right 110 Choosing package Two incredible packages which one is right for you?

to sign up 112 How The best way to find out more information and book a casual chat with us

108

Help us preserve the planet we love to explore! Please recycle our sustainable magazine or pass on to a friend As Sustainability Champion of the Year 2022, we are constantly looking at ways to protect the planet and empower our agents and their customers. This NJT magazine is printed on FSC-certified recylcled paper with eco-friendly vegetable based inks. Please share or recycle.

Editor: Sam Lewis Designer: Silvia Dimitrova Head of marketing: Jenny Farenden Recruitment: Ivrie Cohen and Lauren Sullivan Marketing campaign manager: Veneta Stefanova Communications manager: Zlatomira Yankova Publisher: Page Bros (Norwich) Ltd

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A letter from

the founders W elcome to the latest Not Just Travel (NJT) magazine, a place to showcase the incredible business model behind The Travel Franchise (TTF), a company that enables anyone – including you – to follow their dreams and become a home-based travel entrepreneur. In just a few years, we’ve disrupted the travel franchise sector in the UK and become the market leaders in helping people with zero experience set up and run their own successful home-based agency. Story after story, we will share with you the success and achievements of people who, not long ago, didn’t even know an opportunity like this existed. People who were unhappy with their jobs; who deep down knew there had to be a better way to earn a living to give them a more enjoyable work/life balance. These stories will show how ordinary people, many who had never worked in travel before, acquired new skills and gained financial achievement, industry recognition, rekindled purpose and a better quality of life for themselves or their families. In this issue, we introduce you to some of the members of our talented corporate team who

help our entire operation run like clockwork and whose sole objective is to help, support and mentor our travel consultants. We also highlight our key trade partners whose fabulous holidays our agents can sell, confident in the knowledge that what they are selling is fully protected by the

We’ve become the market leaders in helping people with zero experience set up a travel business.

official travel industry bodies, such as ABTA and ATOL. In 2025 and 2026, we were voted Best Lifestyle Franchise in the World at the Global Franchise Awards in Las Vegas. So if you’re thinking of changing careers, read on... we’re sure this magazine will tempt you to become part of our team in an exciting year that, despite industry challenges, has seen us celebrate record growth.

Paul and Steve Co-founders

Discover why we’ve been voted Best Lifestyle Franchise in the World

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A franchise built to

change lives The Travel Franchise answers your questions about launching your own travel business from scratch

I

n 2025 The Travel Franchise was voted Best Lifestyle Franchise in the World. We’ve helped hundreds of people switch careers and earn money doing something they love. As the number-one company in the UK for people with zero travel experience, we know what it takes to set up and run a thriving home-based travel agency and have proven that this model works.

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While our competitors recruit from within the travel industry, we recognise that those from other professions have many crossover skills and the ability to learn and succeed too. So, whether you are an estate agent, hairdresser or biochemist, we help you set up and start your business from scratch, offering training and support tailored for people new to travel.


Q

Can you join without any travel experience?

Yes. Almost all of our franchisees have never worked in the travel industry before and go on to thrive. More than 65% start their journey with us in their 30s, 40s, or 50s, bringing valuable skills and experience from other careers. What new business owners bring to the table are their contacts, passion and work ethic. In a nutshell, they find people to sell holidays to and, if we ensure those holidays are competitive, their customers will come back again and again. Our tried and trusted training programme will show you how to create a successful business and money to be made.

Q

Do customers book holidays with people who have no former travel experience?

Booking with homeworking travel consultants is now a well-established and trusted practice. When you start out, we recommend being open and honest with customers who ask about previous experience, explaining that you are building your own travel business with the backing of a large, established company and extensive expert support. From day one, you’ll have guidance from your own business consultant and access to an experienced operations team, plus in-depth training from our trusted suppliers. You can even choose to specialise – such as through our new cruise division – so you can build expertise quickly and confidently.

Q

How will I find customers?

According to The New York Times, every one of us knows about 600 people.

According to The New York Times, every one of us knows about 600 people. You may not think you do, but when you add up parents at school, acquaintances at your gym or sports club, your neighbours, not to mention family and friends, you’ll soon get to 600. In fact, without doing anything, you’ll probably already know enough people to build a fantastic business with us – even if you only book a holiday for a quarter of your contacts. So there’s no need to go knocking at doors, cold calling or paying for expensive advertising. You will be made an expert when you join, but our trainers will get you up to speed in no time.

Q

What sort of holidays can I sell?

We are part of the huge Travel Independence Group with over £2bn worth of travel buying power, enabling you to sell a vast variety of escapes at competitive prices. As a Not Just Travel consultant, you’ll sell a range of holidays – protected by industry bodies such as ABTA and ATOL. There are more than 450 tour operators. You’ll have access to cruise, tailor-made, airline and accommodation, car hire, travel insurance and tours.

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Q

Why is now the right time to launch a travel business?

Demand for travel agents is growing. ABTA research confirms that more holidaymakers are turning to experts for reassurance, personal advice, and ongoing support. In a world of endless websites and uncertainty, people value having someone they can rely on. Our consultants provide a high-touch, personalised service that removes stress and adds real value. The result? Strong client relationships, repeat business, and a travel planning experience that customers genuinely enjoy.

Q

If I start my own travel agency will I still be part of a team offering help and support?

Absolutely. You’ll be the CEO of your own business, but never on your own. Behind you is a dedicated corporate team of over 80 professionals and a thriving community of around 750 consultants. Through weekly online and in-person events, plus conferences and international gatherings, you’ll constantly connect, collaborate, and learn from others on the same journey.

You may not be a travel expert when you join, but our trainers will get you up to speed in no time

Q

Will I get to travel?

Yes. Travel is a big part of the journey. Elite franchisees are invited on two complimentary mentorship retreats abroad, plus international company events and conferences where strong friendships and professional relationships are formed. You can also join global educational trips hosted by our key trade partners. It’s a supportive, close-knit environment – often described as the glue that holds everything together.

Q

Can I start part time?

Absolutely. Many of our franchisees start in their spare time alongside another job. It’s a great way to see if the business is right for you while you build up clients before replacing your main income.

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The

leaders W hat makes a company great? Is it the way it treats its staff? Its guiding principles of transparency? Its culture? Its vision? The answer is yes to all of the above. And the people who create that greatness are its leaders – the founders who can form multimillion-pound empires out of nothing but an idea. Leaders embody a company’s vision and mission from the heart. They build talented teams around them and create vital employment to countless people. Leaders disrupt industries by creating

something new. They are captains of the ship, traversing sometimes challenging waters while bringing everyone on the trip with them. To truly appreciate the journey of The Travel Franchise and Not Just Travel, attention must first turn to its founders, Steve Witt and Paul Harrison. Their ambition defined the direction, their vision shaped its origins, and their leadership established the purpose that underpins the brand today — a culture, set of values and lifestyle embodied by every valued member.

What makes a company great? NJT LIFE

11


The

co-founders O ur co-founders Paul and Steve are no strangers to success, having both enjoyed highly successful individual careers before meeting in 2009. However, not everything has turned to gold and one particular failure hit them hard… In fact, they will tell you that this is where they learnt their most valuable lessons, both in business and in life.

Partnership

Pioneering spirit

Having only really known each other a few months, and now at their lowest ebb, they decided to go into business together to create The Travel Franchise and Not Just Travel. Without any experience in franchising and with only Steve having limited travel experience,

Initially, when getting started, Paul and Steve analysed the industry and their competition. As the new kids on the block, they decided they would do things differently and be more innovative. They took the incredibly bold decision to build their business with people who are new to travel, rather than people

their friends exclaimed: “You are mad. You are starting a business in the world’s biggest industry, with zero experience and without a penny between you, taking on major blue chip companies… How do you expect to succeed?” Looking back, the guys will concede they had a point. However, it’s surprising what can be achieved when two talented individuals have their backs to the wall and the bit between their teeth with nothing to lose.

who have travel experience. The first few years were a huge learning curve. It wasn’t until 2013, just after they launched the unique Money Back Challenge and Millionaires Retreat, that they realised they were on to something really big, and this is where they became partners with one sole focus.

History In 2001 Steve bought a travel franchise from a UK company but did not enjoy or rate the experience. In the back of his mind he always thought he could “do something much better” but his newly-formed internet business began to really explode and the thought was put on the back burner. At roughly the same time, Paul left his career in banking to become a home-based distributor with a network marketing company and, after a slow start, quickly became a leader in his field, building sales teams in over 100 countries, personally making over seven figures with two US MLM companies. The guys met by chance via a mutual friend in 2009, months before the financial crash and recession, and lost everything experiencing great personal debt. But it wasn’t all doom and gloom, as miraculously this hardship is where the idea for today’s Not Just Travel was born.

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NJT LIFE

Investment and vision


Paul Harrison A history of success

As we look at the business today, Not Just Travel (NJT) has become an industry disrupter. Over 750 people have invested in the franchise and started a business. The company has been nominated and won numerous industry awards and Paul and Steve have also been nominated and won national entrepreneur awards outside the travel industry with the likes of Lloyds Bank, Daily Telegraph, TSB and Starling Bank, to name a few.

The future When the company achieved the milestone of annual sales in excess of £200m, the focus switched to building an outstanding corporate team. In 2025 NJT recruited some of the best talent in the industry (see p88) creating a world-class environment to enable partners to achieve their full potential.

Paul made a concerted effort early in his career to change his mentality and learn the skills necessary to succeed. He travelled the world as a home-based entrepreneur building sales teams in over 100 countries and has enjoyed three major seven-figure successes. A corporate role led him to help others succeed and now his focus is teaching and inspiring other entrepreneurs. Having walked the walk for 20 plus years he’s certainly qualified!

My mission is to inspire others to be open to the possibilities that a better future is ahead. No one wants to pay the bills and die, there is so much more to life if we can find a vehicle to succeed.

paulharrison72

paulharrison72

paulharrison72

Steve Witt The non-stop serial inventor A former firefighter and champion windsurfer, Steve has been a serial entrepreneur since he was 16. After founding one of the first-ever online UK shopping sites, he created one of the first monthly internet subscription services as an alternative to slow dial-up services, then launched virtual web-hosting firm UKDomains selling it for a small fortune.

My eureka moment was walking off stage at Wembley Stadium having launched a new internet service, knowing that by helping thousands of people make money, I’d also do the same. I’ve followed the same business model ever since.

wittsteve

steve.witt

steve.witt

stevewittuk

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In focus:

Paul Harrison If you’re thinking of investing in a franchise, you’ll get the chance to chat to co-founder Paul Harrison and if you become an agent, you’ll probably join him on a company retreat. So what makes the working-class lad from Liverpool tick?

P

aul discovered early in his career that business is all about who you know, which is why he began diligently building his personal contact list all over the world and continues to do so even today. His first success saw him build a team of distributors in over 100 countries and travel the world speaking in front of tens of thousands of people in places like Brazil and Russia to name a few. Knowing that relationships are the key to success, in both business and in life, he developed his own style of sales and recruiting. He believes it is his ‘down-to-earth’ personality that has helped him build both his network marketing teams of over 50,000 distributors and also attract nearly 1,000 franchisees to join Not Just Travel (NJT). However, he is quick to point out that it hasn’t always been a bed of roses. After his initial breakthrough success in 2006 he lost everything in the 2009 recession. He recalls lying in bed for two weeks in a state of depression before deciding: “I’ve done it once, I can do it again”. It was this mindset shift that helped him

Paul loves recruiting and mentoring new talented franchises

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Build the people, and the business will follow. We invest in those ready to change their lives.

Paul Harrison Co-founder

achieve his second major success in 2012 whilst he was starting to build Not Just Travel and The Travel Franchise. With three major home runs and having earned several million in personal commission, Paul has discovered many of the secrets to success in his industry but is adamant that his greatest learnings have been in the times of failure, especially when he lost it all. Today, Paul and Steve have built a huge business with nearly 100 staff and over 750 successful franchisees. Their mission now is to create a worldclass environment for their partners to succeed and this has led to many innovative ideas. Paul’s business mantra is that in order to build the business you build the people, and this is why both personal and business development play a huge part in the infrastructure of Not Just Travel.

Paul Harrison is inspirational and offers down-to-earth techniques on growing your customer network in a way that stays true to you.

Jo and Jo

Travel consultants

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Agata, our very first franchisee, is still with us today – growing from strength to strength.

Steve Witt Co-founder

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Steve Witt:

from paper rounds to franchise success From windsurfing champion to web hosting pioneer, Steve Witt has never followed the obvious path. Now he's helped over a thousand people start their first business, and he says the hardest part is deciding to begin.

S

teve didn't follow the traditional path to success. He grew up in the small Dorset town of Blandford Forum, where hard work was the currency that mattered most. By the time he reached A-levels, Steve was juggling paper rounds, gardening and coffee shop shifts – long before "side hustle" became a buzzword. When he wasn't working, you'd find him on the beach pursuing his passion for windsurfing, eventually becoming national onedesign champion. Five years in the Fire Service taught him lessons no business school could: practice, discipline, and always having a plan. Skills that would prove invaluable for what came next. His first business came from saying yes and figuring things out later. That attitude sparked what became one of Europe's fastest-growing web hosting and domain registration companies. His team developed the UK's first subscription-based internet service – the model everyone uses today. He also built an e-commerce platform nominated by The Times as one of the top platforms in the country. The web hosting company later sold to Europe's largest provider for a significant sum. When the 2008 financial crisis wiped out another investment, it introduced Steve to

Paul Harrison. That meeting sparked one of franchising's most successful partnerships. The real turning point? Realising that building a business is simpler than most people think. "Find someone you aspire to be like and copy what they did," Steve explains. "That's the basis of the franchise model we've created." Today, Not Just Travel continually wins awards for growth, support, and product sales. Major tour operators, hoteliers, and cruise lines now see them as the number one go-to partner because they consistently deliver results. Steve has helped over a thousand entrepreneurs start their first business. One of his greatest pleasures? The overseas Millionaires Retreat experiences where he spends time with franchisees personally, helping them grow their businesses. "Starting a business isn't always easy, but it is simple," Steve says. "Everyone can do it. You get out what you put in." For Steve, the proof is in the people. And it still feels like just the beginning.

More than 1,000 people have started their first business with Steve's help

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Our exclusive-to-Kuoni

MALDIVES RESORT The Maldives is the fancy holiday on everyone’s wish list, so say hello Ananea Madivaru Maldives - a resort with style, soul and plenty to shout about.

Ananea Madivaru Maldives This twin-island retreat, linked by an overwater walkway, is all about contemporary, designforward living. Every villa has a private pool and a futuristic edge – the two-bedroom beach villas are a standout for families, with separate sleeping areas so bedtime for kids doesn’t mean lights out for the grown-ups. Dining is a real highlight, and we recommend suggesting the Dine Around All Inclusive for access to the resort’s excellent à la carte line-up. Guests can start the day with tropical fruit and made-toorder eggs at The Gallery buffet, graze on beachside tapas at Paradise Beach Club and tuck into reef fish grilled to order at The Flame. Add to this island a vibrant house reef and a serene overwater spa, and you’ve got the full Maldives experience, wrapped up in a shiny bow.

Visit kuoniconnect.co.uk


How to balance life and

still make money In search of financial freedom? A franchise could provide more money than a 9-5 job

I

f you’ve ever heard of the 40-40-40 plan you may wonder why people have steadfastly followed it for years. The idea is that you work 40 hours a week, for a gruelling 40 years of your life, so you can then retire on about 40 per cent of your annual earnings. Only to discover it’s not enough. To make things worse, many of us end up working unpaid overtime, working 40, 50 or 60 hours a week, chasing a career that forces us to make sacrifices and miss moments in life that are really important to us, be that with family, friends, doing sport, hobbies or travel. While the idea that we have to sacrifice our time to earn money is logical, what if there was a better way – a solution that allowed you to work from home and have the flexibility to choose the hours you work? And what if you really enjoyed what you did and you were able to travel the world while earning money?

Power of relationship marketing Owning a franchise that utilises the power of relationship marketing can provide that solution, giving all the advantages of owning your business while mitigating risk. Not only can you set it up quickly and make it your full-time career, but you could also leverage the power of your contacts to top up your income while you keep an existing job. Many of us recommend brands and products every day, yet very few of us get paid for it. We post on social media about restaurants, fashion, food and often organise holidays for our friends and family, never thinking that we could actually financially benefit from our recommendations. With The Travel Franchise it’s different. You plan and recommend holidays to your network, we provide the booking system and product and you get paid a commission.

Image: Envato

What are you waiting for?

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Is switching career

a good move for you? Our consultants come from many different backgrounds and join The Travel Franchise for numerous reasons. Here are some of their stories – do any sound familiar?

I want flexible hours around my kids and to test whether I could build a travel business without any risk or huge investment.

The networking mum TRY.... the Lite package

We hated our jobs and wanted to switch careers. This is a business we can run from home with opportunities to travel together too.

The canny couple Try... The Elite package

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A travel business that fits like a glove with my existing business and which I can run side by side. Joining The Travel Franchise was a ‘no-brainer’.

I wanted to work a few hours a week from home and boost my income by doing something that I love: organising holidays for other people.

The savvy singleton Try... The Lite package

The eager entrepreneur Try... The Elite package

I wanted to be my own boss and to work in travel full time, any time, any place, anywhere.

The passionate traveller Try... The Elite package

One franchise fee, multiple business owners. The Travel Franchise can give friends and families everything they need to set up a joint business in a week.

The family business Try... The Elite package

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Take the leap

NOW Considering a career change? Why there’s never been a better time to start a travel business

41%

of people feel more confident booking with an agent/operator

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Personal travel agents are in demand

Commissions and agent incentives are rising

The trend for consumers to seek more guidance and reassurance when booking their holidays continues unabated. According to the 2025 Holiday Habits travel trends report from the Association of British Travel Agents (ABTA), 41% of people feel more confident booking with an agent/operator (up from 36%). Top reasons cited include ease (57%), saving time (42%), getting the best value/price (43%) and getting a better holiday experience (22%). Our agents are busier than ever with record sales every month in 2025.

We have seen the average booking value (ABV) of a holiday rise to £4,500 in 2025 which means the average commission is now around £429+. Operators are also offering a wide range of tax-free incentives from shopping vouchers to credit cards which can be used online for a variety of purchases. Some operators also offer cash prize draws.

ABTA research reveals more holidays are being taken ABTA’s 2025 research revealed that 87% of people took a holiday in the previous year, up from 84%, demonstrating that travel continues to be prioritised over other areas of spending. On average, individuals took 3.9 holidays – the highest level since 2019 – reflecting strong consumer confidence despite ongoing economic pressures.

Travel perks including FAM trips It’s no secret that travel agents get low-cost or subsidised breaks and educational trips (known as FAM or familiarisation trips) to learn about the places and products they’re selling. Successful consultants find that many suppliers are keen to host them on group tours, while others arrange their own tailored to a niche area. If you are a personal travel consultant you can still take bookings while you travel the world.

People have recognised the huge benefits of getting expert help and advice when booking their holidays.

Graeme Buck Image: Envato

Director of communications at ABTA (Association of British Travel Agents)

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Is a franchise

for you? Why franchising is the smart business solution for entrepreneurs eager to minimise risks and maximise profits

What is a franchise? A franchise is a way of running your own business using the brand, systems and support of an established company. The business owner, known as the franchisor, grants independent operators (franchisees) the right to use their company name, trademarks and proven business model. In return, franchisees usually pay an initial one-off franchise fee, along with management fees and a percentage of sales revenue. In exchange, they benefit from a tried-and-tested business plan, structured training, marketing assets and ongoing support from an experienced team. Because the model is already proven and support is built in, franchises typically have a higher success rate than starting a business entirely from scratch. If you’d like to learn more, books by Carl Reader or Len Rainford are a great place to start.

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f you’ve considered changing careers, leaving an old job or becoming your own boss over the past years, you’re certainly not alone. Following the pandemic, many people stepped away from the daily grind and reassessed what they really wanted from life and work. For many, that meant taking back control of their careers, earning good money and building a business they could truly be proud of. But if you’ve been dreaming of launching a business for the first time, what are the chances of success?


Success vs failure

A path to profit

Statistics show that more than half of new startups fail within their first three years. In contrast, an incredible 99.5% of franchises succeed, according to the British Franchise Association (BFA) journal (2024). It seems that following a proven business model, backed by the support of an experienced franchisor, gives entrepreneurs a significant head start. Co-founder of The Travel Franchise, Paul Harrison, explains: “Franchising offers all the benefits of being your own boss yet with all the resources of a bigger company. It provides a simple solution: a turnkey business with all the tools, training and support you need to open and operate quickly using a tried-and-tested formula that alleviates some of the common fears and concerns often caused when starting a company from scratch.”

Harrison’s business partner, Steve Witt, attributes the success of many franchises to the fact that they offer a well-trodden path to profit. “With a franchise you have a readymade company and a proven record. By following the advice and business plans of those who have succeeded ahead of you, you can literally copy and paste what they did and know it works.” Witt also highlights the steep learning curve faced by first-time business owners: “Anyone starting a new business quickly finds that they have to wear a lot of hats and the learning curve is steep. Straight away, a new business owner will become their own brand manager, accountant, lawyer, web designer and salesman all at the same time. It’s overwhelming. With a franchise, you get to share those roles with people who are there to help you.”

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Franchise cost

A complete package

But while 99.5% of franchises succeed in the first couple of years, is buying a franchise expensive? The answer depends on the type of business you choose. There are thousands of franchise opportunities across a wide range of industries, from travel to food. Big brands often offer instant recognition, but that visibility comes at a cost. For example, a McDonald’s franchise can cost up to £1 million, meaning you’ll need to sell a lot of burgers to recoup the investment. Smaller franchise businesses, however, often provide more budget-friendly packages and greater freedom to be creative. A few even offer incentives for franchisees who become successful quickly with The Travel Franchise offering to refund the entire franchise fee in the first year for anyone that hits a set commission target. Harrison advises taking time for research: “Weigh up what you are getting for your money and sift out the good from the bad. You want to look at the company’s track record, see if its franchisees have won any industry Co-founder awards and chat to them, if possible, to get their take.”

A strong franchise should offer far more than just a brand name. Established franchises typically have a dedicated head office team to train and support franchisees, along with a full marketing toolkit and resources. This often includes promotional materials such as websites, logos and leaflets, as well as legal support through policies and paperwork that protect both buyer and seller. Ongoing training and operational support across multiple areas should also be part of the package with investment in technology to stay ahead of competitors. As Harrison concludes: “Whatever your goal in life, and wherever you want to be, there is a franchise out there for you. It’s a life-changing experience that is challenging but hugely rewarding. You can be your own boss, grow your own empire, develop yourself as a person and create the life you want for yourself and your family. Great things happen when you take the leap!”

Be your own boss, grow your own empire, develop yourself as a person.

Paul Harrison

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NOTHING COMES CLOSE

WE DIDN’T FIND YOUR HAPPY PLACE, WE BUILT IT.

KEEP UP TO DATE WITH EVERYTHING CELEBRITY CRUISES Celebrity Central is your one-stop resource for absolutely everything you need to know about Celebrity Cruises, from all the latest campaigns to the amazing rewards you can earn when you make a booking. C A M PA I G N S For information on the latest promotions and top offers flyers, check out the Campaigns section.

BOOKINGS Here you can access our easy-to-use booking platforms: AirWaves and Espresso.

TOOLKIT Our toolkit includes ship tours, social-ready content, and itinerary guides. You can also access our Global Asset Library – where you’ll find all our brand images and videos.

R E WA R D S Find out about our latest incentives and access Celebrity Rewards where you can earn points for every booking you make and convert them into cash. Remember to register to maximise your earning potential.

FIND OUT MORE AT CELEBRITYCENTRAL.CO.UK | CALL 0344 493 2025 OR EMAIL CELEBRITYCENTRAL@CELEBRITYCRUISES.COM


Why we’re the no.1 franchise for people

new to travel Never worked in travel but want a front-row seat in the travel industry boom? Here’s eight reasons why The Travel Franchise and Not Just Travel stand out from the crowd Flexible hours: start part time or full time

Proven success, earning power & awards

No matter your background, we’ll help you switch careers with confidence.

While some of our business owners join to be their own boss, choose their own hours and work from home – often starting part-time – almost all share one thing in common: a desire to gain independence. And they have proved that there is real money to be made. At The Travel Franchise, successful franchisees can earn up to £40,000 in their first year and up to £100,000 in four years. Some have also won industry awards within the first three years of business, despite being new to travel. We’ve also been voted Best Lifestyle Franchise in the World.

Almost none of our members have previously worked in travel, and more than two-thirds have never been self-employed. We believe that so many people already have the transferable skills needed to succeed – and with the right training, support and community behind you, the sky really is the limit. And we don’t insist you work full-time. Many of our members build their business part-time, while others choose to go all in. The choice is yours.

You can get your franchise fee refunded Some of our travel agents perform so well, they win back their initial franchise fee back with our Money Back Challenge. Simply make a set amount of commission in your first year and get your start-up business for free. Now that’s an incentive!

Enjoy industry-leading commissions

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We’re the number one franchise for people new to travel, which is why we invest heavily in training and ongoing support. When you join, you’ll receive five days of small-group virtual training led by a travel expert, followed by continued learning through regular virtual webinars and inperson events. You’ll also be supported by a personal coach and a head office team of around 80 people, all specialists in their fields – from finance and marketing to bookings and amendments – ensuring you’re never on your own as you build your business. And if you want to specialise in cruise, we have a cruise team on standby to help train and support you!

We provide industry-leading commission rates – up to 75 per cent of your sales are yours to keep

Our success is dependent on your success and we think you should be rewarded fairly for hard work. That’s why we provide industryleading commission rates – up to 75 per cent of your sales are yours to keep. We also work closely with our Key Trade Partners negotiating great commission for consultants.

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Industry-leading training & support


Unique overseas mentorship retreats Join as an Elite franchisee and you’ll get two free mentorship retreats abroad where you’ll get coaching in a popular tourist destination. The first trip to a short-haul destination is where the penny drops and people understand the business. The second trip to a long-haul luxury destination is where the lightbulbs really come on and people realise how far they can take it. These are ‘money-can’t-buy’ experiences that skyrocket peoples’ businesses.

Thriving collaborative community Franchisees frequently build strong bonds through our small-group training, our two free overseas retreats and company cruises. Our founders and head office team are hands-on at overseas trips and conferences, with co-founder Steve Witt regularly hosting online coaching sessions and webinars. We also run in-person events across the UK so consultants can network, collaborate and learn from one another. Many form lifelong friendships – a true reflection of our supportive, welcoming community.

Investment in technology

Image: Beachcomber

We’ve invested millions in cutting-edge technology to help our consultants accelerate their businesses. We’re the only travel franchise to provide the industry-leading quotation tool, T-Profile, completely free of charge. This represents an investment of £2.1 million, enabling consultants to convert more bookings while saving valuable time. Alongside this, we’ve developed a bespoke CRM system that acts like a personal assistant – delivering daily prompts and reminders to help consultants enhance customer service and drive repeat bookings. In 2026, consultants were given access to NJT Smart AI, a powerful new platform designed to help consultants enhance customer service and drive repeat bookings.

98 per cent of our franchisees have never worked in travel before. And more than two thirds have never been self-employed

Jenny Farenden TTF marketing manager

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What holidays

can you book? You can book travel with over 450 travel suppliers – that’s every type of holiday imaginable

W

e partner with over 450 trusted travel suppliers, giving you the freedom to book virtually any type of holiday – from luxury escapes and tailor-made itineraries to cruises, family breaks and bucket-list adventures. Thanks to our special relationship with Hays Travel – the UK’s largest independent buying group – you benefit from over 40 years of expertise and around £3 billion in annual buying power, securing

City breaks

Images: Clawford Lakes/Hoseasons , Envato

UK breaks

outstanding value for your customers. We’ve also hand-picked 40 Key Trade Partners, giving you access to exclusive offers, insider insight and tailored training to help you grow your business and deliver exceptional holidays every time. With ABTA and ATOL protection included, you and your customers can book with complete confidence. So what can you sell? Anything you like – at great prices and with total peace of mind.

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Image:s iStock, Envato, Beachcomber

Ski holidays

Villas

Disney

Weddings

Golf

Lapland

Safaris

Adventure tours

Hotels

Beach holidays

Cruise

Flight only

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Meet some of our

key trade partners Your competitive edge – our connections

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hen you join The Travel Franchise, you don’t start alone. You gain direct access to over 40 key trade partners – from global brands like TUI, to cruise leaders such as Virgin Voyages, and specialists including Sandals and Latin Routes. These aren’t just logos on a page. Our partners work closely with us behind the scenes, sharing insight on new products and offers before they reach the wider market. That means better recommendations, stronger value and more confident conversations with clients. Every week our partners host optional weekly webinars giving valuable insights and many offer prizes and incentives from Amazon gift cards to invites to free overseas ‘fam’ trips. And when you need help? Simply pick up the phone. Many partners offer trade-only support lines, and some will design the entire itinerary for your client – so you can sell confidently without needing to be an expert in every destination.

Hayley Vaughan Trade Relations Support Manager, TUI Group

NJT and TUI share a highly valued partnership, and we enjoy collaborating with both the corporate team and the travel consultants. I greatly appreciate how proactive and engaged NJT is in working with TUI to deliver the very best for customers. It’s inspiring to see how their commitment has driven such rapid and impressive growth. Their momentum reflects a business that truly understands its customers and invests wholeheartedly in its consultants.

Hayley Gadd Partnership Development Manager South West, P&O Cruises

I really enjoy working closely with the NJT consultants and have helped facilitate many trainings, in-person events, ship visits and educational experiences for members this past year! It is always great to be able to see the impact of these interactions and the fabulous P&O Cruises growth and results from this partnership.

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TM

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Why our consultants love

oour key trade partners Our KTPs provide expert training, advice, booking assistance, educational trips overseas, exclusive deals and much more

Kuoni No single consultant can know everything about the entire world, but there is support from our suppliers that enables you to get specialist knowledge and tailormake itineraries.

Janet

Travel consultants

I’ve worked with Kuoni on many trips and the service is seamless; from quoting and booking to aftersales support. One day, they just called me and asked me if I wanted to go on a fam trip to the Maldives. It didn’t take me long to reply! I ended up experiencing a dream trip with ‘wow moment’ addons that I now book for my clients such as swimming with whale sharks.

ITC I have some very discerning clients and ITC not only have a portfolio of fabulous properties, their seamless service gets them to their destination as if they are on a magic carpet ride. Total professionalism from start to finish. Helen, travel consultant Greg, travel consultant

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Sandals I’ve worked with Sandals on many trips including one worth £66k. You always get to Our KTPs speak to an expert who knows help you all the resorts inside out. They also give incentives such as craft incredible free nights at their resorts itineraries for each time you make a booking your clients and have hosted retreats for the company. Ami, travel consultant

Audley I love working really closely with our KTPs. My biggest supplier has been Audley, and I now have an amazing relationship with their trade team. I've been to Audley’s head office for agent training days, and even went on an epic free ‘fam’ trip to New Zealand with them in 2025 because I was one of their top sellers in the UK. Forging close relationships with KTPs is a brilliant way to get first-hand product knowledge and grow your business. Rebecca, travel consultant

Latin Routes You’re immediately connected with a regional expert who has visited the destination in question. Their knowledge is outstanding! They craft the most complex itinerary and they’ll even join Zoom calls with clients to answer all the finer details. Sejal, travel consultant

Beachcomber Tours Beachcomber Tours has partnered with TTF and NJT since 2017, delivering consistent growth through close collaboration. A key part of this success is giving consultants the opportunity to experience our resorts first-hand, such as visiting Mauritius through the Elite Experience. Combined with a strong commercial focus and outstanding product and service, this partnership creates real value — and real opportunities — for NJT franchisees.

Sarah Archer

UK sales manager, Beachcomber Tours

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World Cup 2026

One Partner INFI N I T E P OSSI B I LIT I E S T H E U L TIMA T E ONE -STOP SHOP

City Breaks

From simple flights to complex luxury itineraries, we provide everything you need to build a profitable business from day one.

✈ The Product Powerhouse

We handle it all: Flights, Experiences, Accommodation, Transfers, Sports/Events, Car Hire, Cruise...& everything else your clients think of. You never need to turn an enquiry away.

h A World of Choice:

Our extensive portfolio covers every continent, giving you the power to book anything, anywhere.

Cruise & Stay

We Help You Sell

Our dedicated BDMs offers personalised support, while our marketing team provide free, white-label content to help you look like a pro from day one.

Maximise Your Earnings

With exclusive nett fares and direct contracts, we give you the margins you need to build a profitable business.

Tailor-Made Multi-Centre

G ET IN T O U CH agents.travelpack.com

+44 208 585 4080

holidays@travelpack.com


Why travel consultants

are trending Why this is a great business — and why there’s never been a better time to join

T

ravel consultants don’t just save customers valuable time – they also offer peace of mind, expert guidance and financial protection when things don’t go to plan. According to the Association of British Travel Agents (ABTA), the price paid is typically the same whether travellers book through an agent or go direct. Clients It’s no surprise, then, that recent research shows a growing want number of people choosing to personal service book with consultants. that delivers “As customers move away reassurance, from DIY online bookings, they’re increasingly seeking a security and personal service that delivers protection reassurance, security and protection – driving the rise of the modern travel consultant,” says cofounder Paul Harrison. Many of our operators offer price parity which means you can price match but also add value to a customer’s booking by answering their queries and helping should anything go wrong.

DID YOU KNOW?

Peaks is the busiest holiday booking season January to March is known in the travel industry as peak season – the busiest and most profitable time of the year. With major campaigns, free child places and compelling offers driving demand, it’s when many consultants achieve their biggest sales. Ami joined during the winter peak and

achieved £100k in her very first month. That doesn’t mean the rest of the year is quiet. Many agents who specialise in cruise, honeymoons and tailor-made travel find they have their own peak periods at different times of the year. We’ll show you how to target the right customers at the right time – so there’s never a quiet month.

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How to find clients

and build your business Worried about how you will find customers? We’ll show you plenty of innovative ways to attract new business

S

o you’ve completed your training, your website is live and you have access to hundreds of incredible holidays and exclusive deals – but how do you find customers? The good news? Demand has never been stronger. Around 40 million people take 93 million foreign holidays from the UK every year, so there’s no shortage of people ready to book. “Talk to everyone you know and have fun with it,” says Natalie Singleton, NJT Business Consultant. “Friends and family often kickstart a new business and quickly become repeat customers – and community plays a huge role too. “Picture your banner at a pub quiz, coffee morning or in the local paper. You might sponsor a football team or even turn your car into a 24/7 advert, all

driving interest back to your social media,” she adds. Behind the scenes, our marketing department creates scroll-stopping social content, and often creates holiday prize draws meaning you have an excuse to phone your client database to ask them if they wish to be entered (the perfect opportunity to remind them of your business!). Many franchisees find success through creative local partnerships – from running weekly holiday clinics in cafés, to exhibiting at markets and wedding fairs. Others secure significant bookings through relationships with gyms, golf clubs, football clubs and even racecourses. Local partnerships are also central to NJT’s Partners in Travel Scheme, which has helped many consultants grow rapidly. By teaming up with sports clubs, charities or local businesses – and sharing a

Ben had 15 holiday enquiries via a pop up stall for their local police force in just four hours

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small portion of commission – agents benefit from trusted promotion and ready-made audiences. Travel consultant Hannah took this approach even further. She won our unique Money Back Challenge and raised over £16,000 for good causes in 2025 by partnering with more than 10 charities. She’s now partnered with a further four charities and plans to raise £20,000 in 2026 for charitable causes. Some consultants have chosen to open offices in garden centres, while others progress to highstreet locations after a few years. There’s no single path – and that’s the beauty of it. Everyone builds their business differently. But if you’re worried about finding customers, don’t be. You’ll soon discover the simple truth... they’re absolutely everywhere.

LinkedIn has been a useful channel to make my professional network aware of my new career as a travel consultant and the services I can offer. It resulted in a big corporate team-building trip worth £80k in 2025.

Nick

Travel consultant

I exhibited at a wedding fair at ExCeL London and came home with 600 leads.

Laura

Travel consultant

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The smart way to win

new customers How a pioneering referral programme is turning local partnerships into business growth

W

hat if growing your travel business did not rely on endless advertising, but on trusted introductions from people already connected to your local community? Partners in Travel (PIT) is our exclusive referral programme designed to make that possible. The programme is designed to help consultants win customers faster by becoming the official travel agent for organisations people already know and trust. From charities and schools to local businesses and clubs, the PIT scheme introduces you to their audiences. Instead of chasing customers, enquiries are directed straight to you through dedicated referral tools, turning warm introductions into commission-earning bookings, with profits shared between you and your partner.

Why Partners in Travel works “Referrals remain one of the most effective ways to build a loyal client base,” says cofounder Steve Witt. “With just a small number of partners, consultants can reach hundreds or even thousands of potential customers through trusted recommendations.” As the official travel consultant for your partners, you benefit from instant credibility, repeat bookings and year-round enquiries. Customers are far more likely to book when they are introduced by someone they already trust, making the entire sales process easier.

Consultants identify partners, and partners promote them – both benefit

Partners in Travel provides you with: Warm introductions rather than cold leads Official agent status within trusted organisations Repeat and referral business Clear tracking of commission and discounts A scalable way to grow without heavy advertising spend

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Real results, real impact

Hannah

The programme has already delivered impressive results. In 2025, our PIT scheme generated £16,360 in charitable commission. One consultant secured a single booking worth £53,000 through a partner referral, while another, Hannah, who joined in September 2024, raised more than £12,000 for charity. Hannah has built her entire business around charitable partnerships following her father’s death from a brain tumour. In 2026, she plans to support 14 different charities, with a fundraising target of £20,000. “Every booking I make benefits a charity,” says Hannah. “There’s something special about knowing holidays are helping good causes at the same time.” Consultants identify the right partners, and partners promote them via word-of-mouth, marketing materials and a referral branded website or app that we provide. Enquiries are tracked back to the consultant, bookings are made, and commission is shared automatically. For consultants, it offers a practical and sustainable way to grow a travel business. And for some, like Hannah, it becomes something more, a business that not only earns income, but makes a meaningful difference.

Hannah structured her business around charitable fundraising and plans to support 14 different charities in 2026, with a fundraising target of £20,000.

Anyone can say they donate to charity, which is great. But when you’re officially doing it and literally every single booking touches a charity, there’s something a little bit special about that.

Kelly Kelly set up a PIT to support a local girl, Caitlin, who suffers from juvenile Batten disease and has lost her vision. She’s raised more than £12,000 to help fund critical home adaptations.

This money is making a real difference in Caitlin’s life which is incredibly meaningful, plus the PIT scheme has potential to further expand our reach and impact.

Sherrie Sherrie partners with The Aber Valley Wolves Wheelchair Rugby to enable them to purchase equipment.

In addition to the money raised, the partnership also enables them to showcase their sport to a wider audience and hopefully encourage others to join in, try a new sport and build new friendships.

Setting up a PIT helps you grow your business through referrals, while also supporting your local community and raising money for charity.

Hayley Edwards

Channel partnership manager

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Is it

lucrative? Can you earn a living as a homeworking travel agent? Find out more about agent commissions and which niche products offer the biggest profit

N

ot surprisingly, most entrepreneurs adding tours, insurance, car hire can help bump thinking of starting a homeworking that figure. travel agency will want to know the As business consultant Danielle Dry says: “Multipotential income they can generate and centre holidays, once-in-a-lifetime private tours the best way to maximise profit. and experiences, and chartering private yachts or As an agent, you will always earn commission – a jets, might take a lot of work but the rewards, in percentage of the overall cost – on every type of terms of commission of these high-value bookings, travel that you sell, whether that’s a flight, is hard to beat.” hotel or cruise, typically after the trip Our travel consultants have proved has taken place. The figure will be that it is possible, with our help, to around 10–15% of the overall generate £35,000-£40,000 a booking value. year part time while others earn DID YOU KNOW? However, commission six-figure salaries full time. fees can differ based on the Travel consultant Ami sold supplier and the product. £100,000 worth of holidays The commission that one in her first month, and has tour operator offers can be since enjoyed multiple big very different from another, bookings including one while and the commission on a flight, she was on a ski slope on a compared to a cruise or safari company trip! trip, will also vary. Lindsey and Karl took a holiday The disparity makes the question booking worth £300,000 after “How much will I earn?” difficult to answer. just four months with us in 2025 and It will depend on what type of bookings you make, have since made several other large bookings. which suppliers you use, how many sales you secure Consultant Ross kickstarted 2026 with a £161,000 and which franchise package you buy (every travel booking, while Gilly, Janet and David have made franchise operates on a commission-sharing basis). multiple bookings which exceed £50,000. As the panel (right) shows, cruising and adventure With bookings that size, you wouldn’t have to can provide some of the highest commissions, but make many in a year to earn a decent income!

Cruise has some of the biggest commissions and highest repeat booking rates

If a customer makes a cruise booking with an agent and then rebooks another cruise whilst onboard, the agent often gets the commission on that booking too. 42

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How much money will you earn? Typical commission

£1,000 booking = £100 commission

Typical commission

£1,000 booking = £100-£150 commission

10%

Hotels, Flights

10-15%

Theme Parks/Tours

Typical tour operator commission Package Holidays

10-15% Typical commission

£6,000 booking = £720-£1080 commission

Typical commission

£6,000 booking = £900-£1,200 commission

12-18%

Cruise

Adventure/Group Expeditions

£4,000 booking = £400-£600 commission

15-20%

Big bookings & commission Our consultants regularly make single bookings worth £50k+. Imagine the commission on some of these…

Nong Janet

£139k

£173k

Gilly

£92k

Lindsey & Karl

£298,791

Ami

£117k NJT LIFE

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Climb

to success Our career ladder sets out a clear route to success, with key milestones to aim for along the way. Can you reach the top — and if so, how long will it take you?

David topped £23 million in sales in 2026. He referred Louise & Lee who joined our £1 million club in eight years. See p48.

Diamond Director

Matt and Ash shot up the ladder to this spot in just over two-and-a-half years.

Diamond

+ total commission

£500,000 + total commission

Gaynor achieved this by focusing on a niche she’s passionate about: cruise.

Platinum 4*

£250,000

Powerhouse duo, Dean and Simon, achieved this milestone in two years!

Platinum 3*

£150,000

Jennie booked over £2 million-worth of holidays in under two years. See p55

Platinum 2*

£100,000

Platinum 1*

£50,000

Platinum

£20,000

Mum Ami took over £100,000-worth of holidays in her first month.

Gold

£10,000

Ian & Richard shot to this spot and beyond quickly, selling over £85,000 in their first eight weeks!

Silver

£5,000

Kaitie and Vikki made 10 bookings in two weeks!

Bronze

10 bookings

Karl and Lindsey made a single booking worth £300,000 four months after joining shooting them up our career ladder to this spot in just six months. Former midwife Anne made this level in less than five months.

Image: Envato

£1,000,000

+ total commission

+ total commission

+ total commission

+ total commission

+ total commission

+ total commission

+ total commission + 10 plus bookings

+ £2,000 total commission

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Millionaires

in the making Meet the agents who have earned £1m in commission and those halfway there

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e don’t have a crystal ball to tell you how much you will earn if you join us as you can do this part time, full time or in your spare time. But we can tell you about the money some of our franchisees have made. While some people do this to top up their salary or pension earning around £25,000-£40,000 a year, others build a hugely profitable business that can provide a six-figure income.

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We call franchisees ‘Diamonds’ when they reach £500,000 in commission and ‘Diamond Directors’ when they make a million. In 2025, one of our longest standing agents, David, hit a phenomenal milestone of £2 million in lifetime commission! You might say they’re lucky, but in reality they’re normal people who have simply followed our business model and worked incredibly hard. Here’s some of their inspirational stories.


Lee and Louise A chance encounter overseas led husband-and-wife duo, Louise and Lee, to leave their traditional nineto-five careers in HR and IT in search of flexibility, freedom and fulfillment. Their turning point came eight years ago when they met another successful franchisee, David, on honeymoon in Jamaica. His story was so inspirational that Louise took the leap almost immediately. “Six weeks later, I was doing my training – and I’ve never looked back.” Like many newcomers, they started with no previous travel experience. The early months were challenging, but momentum built rapidly after attending the Millionaires Retreat in Mallorca – one of two overseas mentorship retreats included in the Elite package. “It was a real penny-drop moment,” Louise recalls. “We learned how to find customers and build the foundations of a strong business in just a couple of days.” Since then, their success has skyrocketed. In 2025 they made nearly 2,000 bookings and generated £2 million in holiday sales, building a loyal client base through a combination of social media and their customer-facing retail travel space. “Our biggest ever booking was for £213, 000, which came from Facebook while we were on holiday in the Maldives,” says Louise.

Technology has also played a key role in helping this couple reach the top. We’re the only company providing tools such as the online quotation platform T-Profile free of charge, alongside a powerful custom-built CRM designed to help consultants track performance and grow their business. The couple attribute their success to several factors, including the training and ongoing support of our company and the wider network of consultants. “The support from our personal business consultant, co-founders Paul and Steve, and other franchisees has been incredible. It genuinely feels like a real family,” says Louise, who enjoys reconnecting with friends on company events and free overseas’ ‘educationals’ known as ’fam’ trips in the trade. In 2025, Louise ticked off a bucket-list fam trip to the Galapagos with David, while Lee joined our company’s first ever river cruise, sailing through France with fellow consultants and business managers. Now, with more than £1m in commission behind them, Louise and Lee are focused on growing their team, expanding into additional retail locations and inspiring the next generation of travel business owners – just as David once did for them.

In 2025, Lee & Louise made 2,000 bookings and generated £2 million in holiday sales

Our biggest ever booking was for £213, 000, which came from Facebook while we were on holiday in the Maldives.

Louise

Travel consultant

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High-fliers joining the

£500,000 club In 2025, more franchisees than ever reached the £500,000 commission milestone. Meet some of them Lynette

In my first month straight out of training, I sold £30,000 in holidays.

Not everyone has savings to invest in a franchise, but some people are so determined to change careers that they take a calculated risk. Lynette, a mum of two, had spent 15 years working for a bank in the City when she decided to take a leap of faith, securing a loan to invest in a travel franchise. With her family relying on her income, she initially ran the business alongside her full-time job. She didn’t have to wait long to see a return on her investment. “In my first month straight out of training, I sold £30,000 in holidays,” she says, despite working on the business only in her spare time. After winning the Money Back Challenge in just nine months, Lynette reinvested the £14,995 refund to help her finally move into travel full time. She’s now sold over £5 million-worth of holidays and achieved Diamond consultant status, meaning she’s generated more than £500,000 in commission. “My goal was always to make this my career, and now I’m earning a similar, if not better, income, with the work-life balance I always wanted. Swapping the rat race for a career in travel that I love means more to me than I ever imagined.”

Janet Janet joined us when she was made redundant from her marketing role for a large pharmaceutical company. She won our Money Back Challenge in nine months and celebrated £5 million in sales in 2025. The business is now a family affair – Janet’s husband concentrates on cruises and her daughter now books holidays too!

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Andy Andy was an estate agent but wanted more… Now he has it! Andy’s been on over 30 cruises, and focuses on selling them too. It’s a niche product that is extremely lucrative and it shows – he’s earned over £500,000 in commission!


Rachael and Colman This incredible couple built a thriving travel business while overcoming extraordinary personal challenges, including Rachael’s battle with stage four cancer and a cardiac arrest. Starting part time before moving full time, the former police officers escaped stressful careers and proved that previous experience in travel isn’t necessary to succeed. In 2025, they reached a major milestone, surpassing £10 million in holiday sales, and last year took another leap by opening their own retail store in Huddersfield. They were recently featured in The Telegraph, sharing their journey and showing how self-employment later in life can deliver both purpose and earnings beyond anything they achieved in their former careers.

Elliott When Elliott joined at just 23, he had no previous experience in travel. Fresh out of university, he initially saw the franchise as a flexible sideline, building a business around his career in event management. In 2023, he made the decision to go full time. What began as a side project has since grown into a thriving travel agency, generating more than £500,000 in commission. In 2025, his business turned over £1.5 million.

Natasha and James Neither had worked in travel prior to joining but have now sold over £4 million worth of holidays, and made more than 700 bookings. While some of our franchisees love the flexibility of working from home, this power couple has taken things to the next level and opened a customerfacing outlet.

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Rising

stars Do start-ups take years to gain momentum? Not for these franchisees whose rise has been nothing short of meteoric

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Meet Donna From burnout to booking success, how Donna turned her passion for travel into a thriving business

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y August 2024, Donna knew something had to change. Her marketing career had become defined by long hours, constant pressure and diminishing enjoyment. “I was super, super stressed,” she recalls. “I just decided I was going to leave my job – either crazily or bravely – and go and find something else.” What Donna did know was that her next chapter had to involve something she genuinely loved. Travel had always been her passion, and as she had inheritance money from her father, she decided to invest it into building a business of her own. Donna chose to launch a travel business via our popular Elite franchise package, attracted by the fact that it includes two immersive mentorship retreats overseas, and it also offers the chance to earn back the initial franchise fee through our Money Back Challenge if a set commission target is achieved in the first year. Just weeks after launching her business, Donna secured a £35,000 luxury cruise booking – a breakthrough moment she credits to one simple piece of advice. “Tell everyone what you do,” she says. Within nine months, Donna had achieved the Money Back Challenge, meaning she was refunded the full amount of her initial investment. She’s honest about the reality of the first year. “It was hard work,” she admits. “But I never felt like I was doing it on my own. In fact, while I’m the CEO of the business sometimes I feel like I work for a company because there is so much support.”

Every consultant is assigned a personal Business Consultant (BC), and Donna describes hers as “truly inspiring” – helping her to grow her company in many different ways. Equally powerful, she says, was the sense of community. When she attended the free Millionaire’s Retreat in Turkey, nearly 90 franchisees stayed together at a TUI resort, sharing ideas, experiences and encouragement. “I left with new knowledge, new motivation – and a WhatsApp group that’s still buzzing with support.” But it was the Elite Experience in Mauritius and the Platinum Cruise that truly shifted her mindset. “Being around Diamond consultants who have been in the business for seven or eight years was incredibly inspiring,” she says. “Some people are happy earning good money. Others – like me – think bigger and follow in their footsteps.” In just over a year, Donna has booked more than £650,000 worth of holidays, and she’s only just getting started. She’s excited to see how far her business can grow – and encourages others not to wait as long as she did. “Take a chance,” she says. “You never know if you don’t try. What’s the worst that can happen? You learn a new industry. You learn how to run your own business. Your confidence grows so much. “I’m a completely different person now.”

Just weeks after launching her business, Donna secured a £35,000 luxury cruise booking thanks to one simple piece of advice...

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Meet Dean & Simon Years of hesitation ended with one leap forward – and a business growing faster than they imagined

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f you’re someone who tends to delay chasing your dreams, you might want to follow Dean and Simon’s advice and join sooner rather than later. “We’d been thinking about this for years and kept putting it off,” they say. “In the end, we knew we had to throw ourselves in – and we’re so glad we did.” The married couple trained in December 2023, completing their training and launching their travel business just before Christmas, all while continuing to run their existing company. Their start was nothing short of remarkable. In their very first month, Dean and Simon secured 20 holiday bookings, quickly building early momentum.

We love going away, and with this job, as long as you’ve got a laptop and internet connection, you can work from anywhere – even from a sunbed.

Simon

Travel consultant

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Friends and family were their first obvious source of customers, but growth accelerated when they began reconnecting with old contacts via Facebook and social media. “People we hadn’t spoken to in decades suddenly started getting in touch,” they say. “Friends from school, old colleagues – people saying, ‘I want to go to Mexico, can you help?’ And the answer was always yes.” Re-engaging those contacts was made easier through a company-wide customer competition, giving franchisees a natural, non-pushy way to start conversations while offering the chance to win a holiday. “We sent the survey out to everyone we knew,” they explain. “It leads to enquiries without feeling salesy – there’s something in it for them too.” Beyond the commercial success, the pair say one of the biggest joys of the role is curating holidays and discovering new destinations. “I love researching places we’ve never been to before,” says Simon. “The only danger is that it makes you want to visit everywhere.” Crucially, the flexibility of the business allows Dean and Simon to keep earning even while travelling. “That was a deciding factor for us,” they add. “We love going away, and with this job, as long as you’ve got a laptop and internet connection, you can work from anywhere – even from a sunbed.” In 2025 alone, they took 13 holidays, including six cruises, without slowing the business down. To support continued growth, they’ve since taken on two members of staff and expanded their marketing activity. “We’ve done pop-up events with active retirement associations and golf clubs, and it’s really paying off,” they say. “With a bigger team in place, we can keep growing the business and still enjoy the lifestyle – and we’ve already got six more trips planned this year.”


Meet Jenny Our fastest rising star joined in February 2024 and has booked over £2 million-worth of holidays in under 2 years

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enny launched her travel business with us in February 2024 with no prior travel industry experience. A technical scubadiving enthusiast, she has worked in the film industry and lived and travelled around the world, all while running a successful fire and flood restoration franchise. In her first year, she built a thriving business, booking nearly £1.2 million worth of holidays, and she has now surpassed £2 million in total sales. Jenny has now opened her own client ‘hub’,

giving customers a dedicated space to meet with her in person, while her VIP service has even seen her act as a tour guide on a recent trip to Iceland. With demand continuing to skyrocket, Jenny’s sister has joined the business and they are now looking to employ an apprentice. “I’ve grown almost entirely through word of mouth, referrals and genuine social media engagement,” says Jenny, who adds that she loves booking holidays. “It’s more like a hobby than a job,” she explains.

Meet Amy

Meet Jarrad

Amy spent 15 years in financial services, but deep down she’d always dreamed of running her

Based in Wales, Jarrad studied business finance at university before gaining a professional accountancy qualification. After seven years working for a range of large multinationals Jarrad did some soul searching and began working part time as a finance manager for an arts charity in Wales. However, at the back of his mind he kept thinking about his passion for travel and after researching The Travel Franchise he took the leap, achieving our Money Back Challenge in just six months. By January 2026, Jarrad had booked over £1 million-worth of holidays with most of his clients being repeat bookers and referrals. More than 60% of his bookings are cruises — a deliberate strategy driven by his genuine love of cruising. With three cruises booked for himself this year alone, that passion clearly shines through. Jarrad continues to run his travel business independently alongside his part-time finance role, creating a lifestyle that truly works for him. “Now I’m in a position where I’ve got a business and a part-time job that fit around my life. It’s been life-changing.”

own business. Travel had always been a passion and as she’d used a travel consultant for over five years, she truly understood the value they brought to the holiday experience. She invested in our Elite franchise package at the end of July 2024 and, 18 months later, had booked over £1.3 million worth of holidays. Amy took the leap and went part time in August 2025 before quitting her job entirely to go full time in travel at the end of the year. It was clearly the right decision. In January 2026 she made 55 holiday bookings worth just shy of a quarter of a million in sales. Amy says she has found most of her clients through networking and TikTok, as well as repeat business and referrals. She’s so busy she’s now looking to take on another part-time staff member. Is she happy? “I love it,” she says. “I feel free. I get to travel and earn good money. This doesn’t feel like work. It feels like I’ve finally found what I’m meant to do.”

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How to get your franchise

for free!

No gimmicks or crazy rules. Simply book enough holidays in your first 12 months and your franchise fee is refunded.

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mbitious. Achievable. Life changing. Our Money Back Challenge enables you to earn your franchise fee back in your first year when you hit your commission target. In 2025, more franchisees than ever before achieved this milestone, proof that more consumers are increasingly choosing to book holidays through trusted travel agents, and that our ongoing investment in training, technology and support is helping new franchisees succeed faster than ever. If you’re wondering whether you could succeed, there is no single profile of who completes the Challenge. While many winners work full time, others build their businesses around family or existing commitments, achieving the target part time and scaling at their own pace. What they share is ambition – and notably, most are completely new to travel when they join. “Let’s be clear, this isn’t easy,” says Steve Witt. “The clue is in the name. It requires commitment, consistency and hard work. But when our franchisees succeed, we succeed too. The franchise fee covers your business infrastructure, expert training, business consultants and technology. If you generate enough sales to justify that investment, we’re proud to return it.”

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DID YOU KNOW? 2025 marked the fastest Money Back Challenge success we’ve ever seen. Lindsey and Karl achieved the target in just four months, driven by a single £299,000 booking for a client. Proving it wasn’t a one-off, they went on to secure a second single major booking worth £52,300 and another totalling £144,400.


For some, the £14,995 refund clears a loan or makes the leap to full-time travel possible; for others, it’s the perfect excuse to book their dream holiday.

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Ellie

Ian and Richard

Ellie got married, gave birth to her first baby, travelled abroad with us on a free company retreat and still hit our commission target to get a full franchise refund in under a year. Talk about multi-tasking!

Based near Wrexham, this powerhouse partnership sold over £85,000 worth of holidays in just eight weeks — despite having no previous experience in travel. They went on to complete the MBC in under eight months.

Emma & Jason

Anne

School business manager Emma and her husband, Jason, a recently retired police sergeant, joined in March 2024 and beat our Challenge in under ten months. Passionate travellers, they even find new customers while on holiday themselves.

A former midwife, Anne booked 17 holidays in her first month, straight out of training – just two weeks after a heart attack. She completed the MBC in only six months and has since gone on to win an industry award.

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Jess and James

Sejal

Jess and James joined in mid April 2024 and won the MBC in just 10 months. James has since quit his job to work full time in the travel business, while Jess continues to work part time as a vet alongside building their business.

After several years with a global luxury fashion brand, Sejal left the pressures of corporate life for a more flexible and fulfilling career. She beat the MBC after being inspired by our co-founders at one of our free retreats.

Cath

Amy

Mum Cath hated working in finance so she took out a loan to invest in a travel franchise and won our Challenge. She paid off her loan with the refund. “I feel like I’m earning money but not working. I love it. I wish I’d done it earlier,” she says.

Amy beat the Challenge despite only working part-time. “The support, the community, the belief – that’s what pushed me over the line,” she says. “It feels more of a hobby than an actual job because I just love travel so much.”

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Ben It’s too good to be true... or is it? How the promise of a free franchise made Ben sign up in 2019 and build his business into an outstanding success, despite a global pandemic

Q

Is the Money Back Challenge the reason you joined TTF?

Absolutely. The chance to build my very own travel business for free won me over from the start. It was clear that there wasn’t just one person a year winning the challenge – there were numerous pictures of consultants being presented with their big cheque and getting their business for free!

Q

Did you research and compare any other travel franchises?

Yes, I compared the top five travel franchises. I researched their reputation, awards won, company values, innovation, vision and, of course, the franchise costs and what my money would buy me. It was clear that The Travel Franchise/Not Just Travel were leaders in the market, with a real passion for working with entrepreneurs new to the industry to achieve great things. There was a personal quality, too, not just a large corporate with no face.

Q

Did you think the founders were slightly crazy to offer the Money Back Challenge?

At first, yes. I thought it was too good to be true. No other franchise offered it and I could see lots of agents winning. However, I now realise the Challenge symbolises what they stand for. For the company to succeed, they need you to succeed. They give you all the tools, training, support, coaching and encouragement to build a thriving business with your name on it. You just have to work hard and believe in yourself.

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Q

Did it take you long to decide what you would do with the £14,995 refund?

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Honestly, in your opinion, How hard is the Money Back Challenge to achieve?

As soon as I joined I started thinking about treating myself to an incredible holiday as a reward for all my hard work, or investing it back into the business. I settled on a bit of both.

The Travel Franchise/Not Just Travel gave me all the support, encouragement and guidance I needed to make a success of my new travel business, having never worked in travel before. They gave me a structure and well-trodden path to follow, which gave me the focus I needed to win every penny of my money back. If you follow that, you will be in a very good position and you too could be a winner.


How we

help you Start booking holidays in just 5 days Our small-group real-time virtual training is what sets us apart

The 5-day virtual training was full on but worth every minute. And judging by my BC’s willingness to help already despite it being just post 7pm this evening (sorry!), I can say all bodes well for support going forward. Lainey, travel consultant

I made my first booking an hour after I finished training. Excellent week, well structured, informative and enough interaction. Days never seemed long and the week flew by. A great start to an exciting journey. Claire, travel consultant

Lucy, travel consultant

Toni was an incredible trainer. With the ability to instruct content at a level that everyone understands, at their pace and with patience and understanding. Mikey, travel consultant

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Ongoing training

and support Some franchises train you once and leave you to figure out the rest. That’s not how we work.

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ur five-day training gives you a solid, professional foundation – from mastering industry travel software to learning how to attract and retain customers. But as the UK’s leading franchise for people new to travel, we believe real success is built over time. Launching your business isn’t the end of the journey – it’s the beginning. Ongoing development sits at the very heart of everything

cruises or business skills, depending on where you want to specialise. You’ll also learn alongside – and from – some of the most successful people in the industry: respected travel experts and suppliers, our experienced business managers, and consultants within our network who have generated more Each one of the travel suppliers gave than £1 million in a 15-minute introduction and update commission.

we do. You’ll be invited to a programme of complimentary webinars and in-person training days, designed to help you keep growing in knowledge, confidence and capability. Each week, you can choose from high-quality, optional training focused on destinations,

to their product which was really useful. Ive already posted an offer from one and feel more confident about selling the crusieline. Jo, travel consultant

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Online webinars In 2025, new consultants particularly valued our Finding Customers Bootcamp — a 14-week live webinar series focused on practical, proven ways to build a steady flow of business. Sessions covered everything from BNI networking and local partnerships to using Facebook groups effectively. Co-founder Steve Witt also hosted an inspiring Business Growth Summit, sharing simple, effective strategies for attracting more customers. New joiners can rewatch the session on demand and explore 30 practical ideas to help grow their business with confidence.

I loved the webinar on AI. It’s revolutionised my social posts and saved me so much time. Helen, travel consultant

Coffee and catchups In 2025 we held numerous inperson events around the country from Plymouth and Bournemouth to Leeds and Manchester with partners such as TUI, Scenic Cruises, Emerald Cruises and P&O attending Gold Medal and Explorer Journeys giving presentations.

It was great hearing from some of the ‘Diamond’ agents with over £500,000 in commission and to hear their tips on saving time and making more commission. Sam, travel consultant

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Having dealt with franchises before, we expected a similar experience - but the level of support and training The Travel Franchise and Not Just Travel provide is on another level. It's far more comprehensive than we anticipated. Luke, travel consultant

Sales Blueprint Training Day Our consultants particularly value sessions with Helen Roberts, former Kuoni sales director and one of the industry’s most respected sales coaches. Helen delivered a truly impactful session in 2025 on accelerating sales, alongside Roberto Balasco, head of membership at ABTA and formerly head of sales at Kenwood and Celebrity Cruises. The results speak for themselves. The impact was huge – just ask franchisees Mike and Tina. By putting Helen’s advice into action, they went on to secure a £29,000 booking by following her advice!

The sales training by Helen (left) was incredibly helpful, and the role-plays and practical exercises were especially valuable. It was also fantastic to have a representative from ABTA join us to explain the support available to both consumers and consultants.

Faye

Travel consultant

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Smooth sailing

to higher profits How our expert-led cruise training helps franchisees conquer one of the fastest-growing and most lucrative sectors in travel

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sk any industry expert which niche product delivers high revenue and strong commission, and they’ll almost certainly say cruise. Not only does cruise offer some of the most attractive commission levels in travel, it also boasts exceptional repeat booking rates. Clients who experience their first cruise often get hooked on the incredible product and return time and time again. Cruise is also one of the fastest-growing sectors in the industry, with new ships launching every year and a younger, more diverse audience stepping onboard. The future looks bright—but travel agents who want a slice of this booming market must do their homework. With a dizzying array of cabin options, itineraries and excursions, cruise can be a complex product to sell. Add to that ever-changing promotions, shipboard credit offers, and a huge variety of ships and onboard attractions—from Michelin-starred dining on adult-only Virgin Voyages to freefall slides on family favourite Norwegian Prima—and it’s easy to see why expertise matters. It’s no surprise, then, that co-founders Paul Harrison and Steve Witt have invested heavily in cruise knowledge. By bringing in experienced cruise specialist Duncan Croucher, they’ve developed key partnerships with leading cruise lines and put

a comprehensive training programme in place for franchisees. When you join, you can enrol on a six-week beginner cruise course. If you take to it like a duck to water, you can progress to the Expert Cruise Club, completing the six-week intermediate and expert courses. Members gain priority access to valuable experiences such as ship visits in ports including Southampton and Newcastle, where you can tour a vessel and enjoy lunch onboard—without needing to take a full week out to cruise. There are also plenty of opportunities to join us at sea, experiencing a wide range of cruise brands firsthand so you can confidently match the right product to the right customer. “We’ve sold millions of pounds’ worth of cruises, but we recognise that many of our consultants are new to travel and may never have cruised themselves, which can make them hesitant to sell this lucrative product,” says Duncan. “Since launching our training courses, we’ve seen a three-fold increase in cruise sales. We’re absolutely committed to giving our agents the opportunity to capture a share of this profitable market. That’s why we also host Seminars at Sea, company cruises, ship visits and onboard conferences with our cruise line partners.”

Since launching our training courses, we’ve seen a threefold increase in cruise sales

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Cruise training day Our inaugural in-person cruise training day in 2025 brought together 90 travel consultants and leading cruise brands under one roof at the Crowne Plaza Stratford-upon-Avon. Led by senior cruise BC Duncan Croucher, Cruise Trainer Kerrie and the BC team, the event delivered practical, real-world training designed to build confidence and convert more cruise enquiries into bookings. With Royal Caribbean International as headline sponsor and trade partners including Virgin Voyages, Riviera Travel, Gold Medal, Silversea and Fred Olsen in attendance, consultants gained direct access to insights and opportunities. With brand-new consultants to top earners with £500,000+ in commission, the room buzzed with collaboration, learning and networking, with attendees leaving armed with exclusive offers, insider knowledge and renewed confidence – clear proof of how hands-on support and industry access help consultants build successful, profitable travel businesses.

Seminar at Sea Sign up for our annual week-long Seminar at Sea, an incredible training event on a different cruise ship each year and you'll have expert tuition from onboard seminars by cruise experts plus the chance to network with other consultants, many of who have sailed on 20-plus cruise lines! Previous Seminar at Seas include a cruise from Copenhagen to Amsterdam onboard Norwegian Cruise Lines’s Norwegian Prima; a week-long trip onboard Virgin Voyages Valiant Lady and a Fred Olsen cruise onboard the Borealis around the Norwegian fiords.

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Company river cruise In 2025 we ran our first company river trip hosting some of our top sellers on a Riviera Travel cruise in France. Led by cruise trainer Kerrie Hardwick and BC Danielle Dry, the trip combined hands-on training with immersive experiences including market visits, wine tastings, cultural excursions and time in Paris. Designed to build confidence in one of travel’s fastest-growing niche sectors, the cruise gave agents first-hand insight into river cruising – an increasingly popular, highcommission product – ensuring they are fully equipped to match the right cruise to the right customer.


Platinum Conference In 2025 we held our annual ‘Platinum’ conference for consultants who have earned commission of £20,000 or more onboard a Norwegian Cruise Line ship in the Bahamas. The five-night event included 20 key trade partners and sponsors with conference sessions, networking opportunities, plus ship visits and a party in Miami. The previous year the event was held on Virgin Voyages’ Scarlet Lady, sailing a round-trip from Barcelona.

Ship tours We offer agents the opportunity to join ship tours when cruise ships are in port across the UK on changeover days. Consultants step onboard to enjoy lunch and a presentation, tour the ship’s facilities and cabin types and gain first-hand knowledge that helps them confidently match the right cruise brand to the right client. Last year, we helped 235 consultants tour some of the world’s leading cruise ships, giving them firsthand experience of the products they can sell. Consultant Greg toured Virgin, Celebrity and Cunard ships in Liverpool, Southampton and

Portsmouth. He said: “Booking cruise holidays can be complicated with all the different cabin types, but when I toured Virgin’s Brilliant Lady, for example, they took us around every single cabin – from the lowest entry level to the top suite – so you genuinely have a clear picture of what you’re selling, not just a photo from a brochure. These visits have given me the knowledge and confidence to sell many cruises.” Consultant Jo earned a free place on a Fred Olsen ship tour of the Balmoral in Southampton after completing the cruise line’s agent training online. She was impressed by how much she learned in just a couple of hours. “Being able to physically visit the ship made a world of difference.”

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Meet cruise partnership manager, Duncan Croucher Duncan has over 35 years in cruising and has been on over 55 cruises and toured 150-plus cruise ships. He has worked for P&O, Cunard and Regent Seven Seas gaining invaluable insight into both mainstream and luxury cruising. He ensures we have strong partnerships with the world’s best cruise lines, and that consultants get access to the very best training, deals and offers. He also mentors and supports travel consultants, helping them grow their cruise businesses with confidence and clarity.

Many new franchisees have never set foot on a cruise ship, yet have since gone on to make significant cruise bookings thanks to the knowledge and experience they have gained from our training online and at company events onboard some of the world's most renowned cruise ships.

Duncan Croucher Cruise partnership manager

Meet trainer, Kerrie Hardwick From a holiday rep to cruise specialist, Kerrie has 16 years of experience in the industry and has also taught Travel and Tourism at college. Kerrie combines her teaching background with extensive travel industry experience to deliver practical, confidence-building training and support for cruise sales professionals. Known for her approachable style and clear communication, she has developed tiered cruise courses and the popular Cruise Cheat Sheet, helping agents enhance their knowledge and sales skills, in turn building their confidence and sales.

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A new era of

luxury travel

Demand for high-end holidays is booming - and our biggest investment since the cruise division puts you right at the heart of it

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uxury is the fastest-growing corner of travel, and in 2026 we made our biggest strategic investment since the cruise division to help our consultants own it. The new luxury programme launched at our 2026 Summer Celebration and runs across three tiers, so nobody is left out. Every consultant gets free training on selling luxury add-ons, plus our new podcast, The Luxury Standard. The applicationonly Elevation Programme goes deeper into the high-net-worth market. And Signature by NJT, our top tier, brings ultra-luxury itineraries, a premium concierge service and invitations to exclusive supplier events at home and abroad. Higher-value bookings mean bigger commissions for much the same work. So we've built the training, the supplier relationships and the marketing support to get our consultants there. It is a formula we have already proven effective. Since launching our cruise division in 2022, cruise sales have tripled.

Our cruise division proved what happens when you give consultants highlevel training, immerse them in the product and put them in front of the right suppliers. We will do exactly the same with luxury.

Steve Witt Co-founder


A personal business consultant

for free!

Build your own travel business and you’ll get an expert to help guide, mentor and support you from day one

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icture having a dedicated Business Consultant (BC) on hand, someone who will help you map out clear business objectives, goals and milestones, and support you in achieving them. Now imagine that this service is included in your package, with no extra hourly fees. And what if those Business Consultants were seasoned travel professionals, experts who truly understand the industry? That’s exactly what you get when you join us. In 2025, we expanded our business consultant (BC) team to ensure expert support is always available when you need it. As the UK’s leading franchise for those new to the travel industry, we put your success first, combining award-winning training with ongoing, personalised support. From the moment you complete your induction training, your BC is there to help you navigate the journey ahead. While our support team will guide you on suppliers and how to use our travel systems, your BC focuses on helping you take your business wherever you want it to go. Want to become the go-to cruise expert in your area? Improve repeat bookings and customer

loyalty? Or expand your business by building a team or opening a customer-facing store? Your BC is there to help you plan the route and make it happen. You can contact your BC during working hours whenever you need them, and we cover the cost. Support is delivered in a variety of ways, including regular one-to-one meetings, group sessions with other consultants at a similar stage, and day-to-day contact via phone, email or WhatsApp. As your business develops, your BC changes too, so you always have access to people with the right experience for your stage of the journey. Whether you are just starting out or running a well-established business, having this level of ongoing, personal support can make a real difference.

How a Business Consultant helps your business grow Helps you map out clear business objectives, goals and milestones Supports you in finding new customers through an effective marketing mix Guides you in turning enquiries into bookings – and bookings into loyal, lifelong customers Helps you build strong customer retention and referral strategies

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Danielle Dry

Claire Parsons

Ben Rood

Richard Lowrey-Heywood

Clarissa Friend

Stacey Briggs

Having a BC has enabled me to focus on my short and long-term goals. I can get advice on how to work through little hurdles and keep motivated in order to increase sales.

Sarah

Catherine Haynes

Travel consultant

Debra Leavy

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Paula Barker

Chris Winpenny


How a BC can grow

your business Business consultant, Danielle, on how she helps consultants build a successful travel agency

Q

How does that relationship evolve?

You get the right support at the right time. You start with the training team, then our academy team, who guide you to your first pin level. When you reach a certain profit you move up to the university team, where I sit. Changing consultant as you grow is deliberate, because each one brings different strengths and fresh ideas.

We believe in you until you start believing in yourself

Q

Tell us your background and job role?

I've worked in travel for 29 years. I've done sales, leadership, coaching and learning and development, but what's never changed is how much I love helping people succeed. As a business consultant I support our platinum consultants as they grow their business, and watching that journey unfold is the best part of the job.

Q

How does a BC help new recruits early on?

When you start there's a lot to take in, so I help you focus on the right things at the right time. Early on it's less about systems and more about building daily habits, finding customers and the confidence to recommend holidays. Often people just need encouragement from someone who believes in them until they believe in themselves.

Q

How do you help with business plans?

A business plan shouldn't sit in a drawer. It's a living document that gives you direction and keeps you accountable. We start with what success looks like for you, because it means something different to everyone. For some it's replacing an income, for others a big luxury business with a team, or flexibility around family life. Once we know the goal we work backwards, breaking it into small, achievable actions we review regularly. A goal written down becomes a plan, and a plan becomes action.

Even with all our experience, our BC has pushed us to another level. It’s there, it’s free – and it works.

Rachael and Colman Travel consultants

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Expert support

when you need it From day one you’ll have a 35-strong operational and support team with 1,000 years of experience in your corner

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ur 35-strong awardwinning support and operations team have over 1,000 years of travel experience – a powerful asset, particularly if you’re new to travel. Heading up the ‘Ops Team’, and with over 28 years in the travel industry, is Mel – who knows a thing or two about what it takes to run a thriving travel business. She’s spent her career working resorts overseas, as well as behind the scenes in head offices, and she and her team are dedicated to one thing: helping franchisees succeed. “When you first join, it can feel daunting but our team will hold your hand. No question is a silly question. Even consultants who’ve been with us for years forget things – and we’re always here to help.” And if you’re worried about long hold times or robotic customer

service, you can put those fears to rest. “Call wait times are brilliant – in fact, we have awardwinning wait times. You’ll never wait more than 30 seconds to speak to a real person. No chatbots. Ever.” That’s just one of the reasons consultants consistently praise the operations team – they’re fast, friendly, and fiercely dedicated. “We won’t be faceless voices. We join coffee mornings, attend conferences, go live on Facebook and host ‘get to know you’ sessions. A lot of consultants become good friends. We know them personally. We’re always on your side, backing your business and helping you deliver the best for your customers.”

You’ll never wait more than 30 seconds to speak to a real person. No chatbots. Ever.

Mel Garthwaite

Head of Operations and Experience

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Mel's 35-strong team is divided into specialised areas, covering every step of the booking process:

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Support Team

Always available via phone, live chat, and email to answer queries — big or small.

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Post-Booking Team

3

Balances & Accounts Team

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Pre-Travel Team

Checks all bookings, verifies supplier details, sends accurate invoices, and handles amendments and changes.

Ensures customer balances are paid on time and handles any financial follow-ups.

Audits each booking before departure, checks for schedule changes or supplier updates, and makes sure tickets and vouchers reach clients well in advance.


Your business, marketed

by professionals Everything you need to promote your business confidently from day one

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magine starting a business with an elite marketing team by your side, but you don’t have to pay them because we do! We want you to spend your time on booking holidays, not marketing, which is why we’ve hired talented marketeers, wordsmiths, social media experts and graphic designers so you don’t have to. We’re known for recruiting the best of the best, so you can relax knowing you're in expert hands. Upon joining, you'll gain access to a treasure trove of resources, from a personal website and

professional logos and banners, to captivating social media videos and marketing templates for your own creative projects. Not sure how to get started on Facebook or Instagram? No worries, we’ll give you access to numerous ‘how to’ videos. This means you can start promoting your business from the moment you finish training, armed with everything from eye-catching Facebook graphics to persuasive networking scripts. And the best part? It won't cost you a penny.

Included in your franchise package: Personal marketing website

Eye-catching Facebook graphics

Persuasive marketing scripts

Marketing toolkits including blogs

Daily social marketing campaigns to cut & paste

Quotation tool, canva training & more

Email marketing system done for you

Training on social media & finding customers

Roller banners , flyers, hoodies & t-shirts for purchase

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Pioneering agent tools

and technology Everything you need to open a successful travel agency is provided, including booking and business software, dynamic quotation templates and a bespoke CRM

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aving customers and holidays to sell is no good without the platforms that enable you to plan and book them. That’s why we’ve invested millions in the tools and technology you need to set up as a travel consultant. We provide you with a website that you can customise to promote yourself and your new travel business. There’s nothing you need to maintain and no serious technology know-how required with ready-made travel blogs and scroll-stopping deals to impress customers.

Agent booking software Want access to the industry’s leading booking management tool? You’ve got it! Following training you’ll get a personal login to iSell, an award-winning platform that revolutionises customer management, offering seamless functionalities such as processing payments, issuing client paperwork such as ATOL certificates and payment receipts, and even booking products like travel insurance and cruise holidays.

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Agent resource centre How do you get answers to all your questions? We give you 20 years of business knowledge at your fingertips, and it’s 100% unique to Not Just Travel. The ultimate resource centre for agents, The Hub overflowing with information covering a range of topics from our esteemed suppliers to comprehensive training materials, operational forms and the latest company news. Whether you want to find a supplier specialising in Peru, learn how to use tools like T-Profile, or catch up on a missed webinar, you will find clear guidance, videos and resources available whenever you need them.


Cruise website Our cruise website notjustcruise.co.uk transforms the search and booking process for our agents. The tool collates over 40,000 itineraries from multiple suppliers on one single site and promotes incredible deals from our key trade partners (KTPs) too.

NJT Smart AI Tool

Business management tool

In 2026 we launched a new AI platform developed specifically for travel consultants and provided completely free to members. Designed to “radically improve productivity”, the tool is already packed with features and new capabilities are being added almost weekly.

We’ve ploughed millions of pounds into our custom-made, cutting-edge CRM platform, Vision. Designed to empower you in running your business, it acts as your personal assistant, effortlessly managing customer details and bookings while guiding you through daily tasks with clear prompts and reminders, ensuring nothing slips through the net. As you start making bookings, you quickly see how seamlessly Vision tracks commissions, trips and every aspect of your business, all in one place.

NJT Smart AI is already packed with powerful features, with new capabilities landing almost weekly. Comparable tools would cost agents anywhere from £99 to £300 a month.

Steve Witt Co-founder

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Your free

quotation tool How this industry-leading tool can save you time and improve conversions

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magine creating visually rich, multi-centre holiday quotes in seconds, with high-quality images, videos and dynamic templates, then sharing them instantly via WhatsApp, email or text, so clients can book or request changes with a single click. Now imagine that tool being completely free. In 2025, we committed to a £2.1 million investment to give our consultants free access to the industry-leading TProfile quotation tool, technology that has transformed the way holidays are presented and booked. When the announcement was revealed to hundreds of agents at our 2025 annual conference, it was met with a standing ovation. No other travel franchise offers this level of technology free of charge. Steve Witt, co-founder of The Travel Franchise, said: “The room went wild when we

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announced the news to our consultants. It created a real buzz throughout the network. “If purchased independently, the quotation tool would cost around £1,000 per year. By offering it free to more than 750 consultants, we are reinforcing our commitment to helping them work smarter, not harder, and ultimately increase profitability. “The impact has been immediate and significant, which makes this level of investment commercially sound.” Since its launch, consultants have reported outstanding results, with many saving hours of time previously spent using platforms such as Canva. Uptake has been enthusiastic, with clear improvements seen in efficiency, client engagement and conversion rates.


This game-changing tool typically incurs annual fees of £1,000 but it can be yours for free when you join.

TProfile brings holiday planning to life through its visuals and interactive technology. It works brilliantly for cruise and multi-centre trips, and customers love the embedded videos. Conversions have increased dramatically, and I can easily duplicate itineraries to present clients with alternative ideas.

Jarrad

Travel consultant

T-Profile is particularly good for presenting holidays – excellent for bringing itineraries to life and helping clients visualise their trip clearly.

It’s fast, slick, and looks incredibly professional. Since using it, I’ve noticed a real difference in how clients respond. My customers trust me more, they’re spending more, and they’re coming back.

Andrew

Travel consultant

Ety

Travel consultant

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Overseas trips

and educationals

Image: Envato

Our consultants don’t just book dream holidays, they get to experience them too. Every year NJT organises numerous trips designed to showcase a hotel, destination or cruise, giving agents the chance to learn, network and have fun

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Our unique

Millionaire’s Retreat Set in a short-haul location, this free retreat is the catalyst for success

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ot Just Travel’s first Millionaire's usually get the opportunity to attend within a few Retreat took place in 2013 in a luxury months of joining. villa in Spain where co-founders Paul To qualify, consultants simply need to have Harrison and Steve Witt coached achieved 10 bookings generating £2k in commission. some of the earliest franchisees how to The trip gives our co-founders and team become successful home-based travel the opportunity to meet new business consultants. owners in person and coach them how We’ve taken The idea was to give new recruits to build momentum in the first year. franchisees the chance to learn from our A few hours a day are spent in to more than ‘millionaire’ co-founders as well as the classroom while evenings are some amazing travel experts and kept free to enjoy the facilities, the 20 different guest speakers. destination and to get to know all the destinations To date we have taken hundreds other attendees. of franchisees to some fantastic The Millionaire’s Retreat is the first destinations, and, as there are typically trip available to our Elite Travel consultants two Millionaire Retreats per year, new franchisees and begins the journey of personal and business

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development which runs through the spine of our business. It’s a winning formula that has helped some of our franchisees go on to create travel agencies worth over a million pounds. To date, we’ve taken franchisees to more than 20 different destinations, working closely with many of our trusted partners – from Constantinou Bros Hotels in Paphos, Cyprus, to a TUI BLUE resort in Turkey – giving consultants first-hand experience that directly supports their business growth. "Most of our consultants have never worked in travel before and while they learn the basics during induction, we don’t have enough time to teach them how to be an entrepreneur as well", says Witt. “On this trip, we typically take up to 100 travel consultants to explore a

Being around people just like me, all learning and growing together, was incredible. We shared tips, swapped strategies and talked through how we’ll put it all into action. You could literally see lightbulb moments happening. I even made bookings while I was there!

Lee

Travel consultant

What we learned over those four days laid the strongest possible foundations for our business – we only wish we’d gone sooner. Paul Harrison was truly inspirational, sharing practical, down-to-earth techniques for growing our customer network and turning genuine enquiries into profitable bookings.

Jo andJo

Travel consultants

popular short-haul tourist destination, visit a few hotels and learn key skills, such as how to find more customers. We bring along some successful consultants so that they can share their experiences of how they got the t-shirt, and the money too.” Harrison says that many agents also sell holidays while they are on the trip because they post inspirational pictures of the destination on social media and they know who to pitch the holiday to on their client list. But he believes the true power of the Millionaire’s Retreat goes far deeper. It’s the moment when the penny drops – when confidence clicks into place and businesses begin to accelerate rapidly. “Many tell us the Millionaire’s Retreat is so inspirational, it’s worth the franchise fee alone,” he says.

Attending the training retreat in Turkey has truly inspired and motivated me. It made me realise that, until now, I had never defined a clear strategy or set specific goals for my business. This experience has pushed me to think long and hard about how I can improve and what direction I want to take moving forward. I’ve come away with so much more knowledge, energy and drive. Meeting others who are on similar journeys and sharing experiences was incredibly enlightening. Hearing how they are building their businesses gave me fresh ideas and practical insights that I’m excited to implement. I’m more determined than ever to take my business to the next level.

Lynsey

Travel consultant

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Elite

Experience Co-founder Steve Witt describes how this free mentorship trip abroad can literally skyrocket a consultant’s business

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Q

What is Not Just Travel’s Elite Experience?

It’s where we take up to 25 franchisees on a free, luxury, six-day mentorship retreat, typically to a long-haul destination, and teach them the secrets of becoming a successful travel entrepreneur. The hotel, flights, transfers, excursions, most of the food and training is paid for by us.

Q

What do you need to do to be invited on the free trip?

Q

Where have you held previous Elite Experiences?

Recent Elite Experiences have taken place in the USA, Mexico, Mauritius and the Caribbean. We’ve also been to Dubai and Abu Dhabi to name a few.

Q

What sort of hotels do you typically stay in?

Really nice ones such as Beachcomber and Sandals! We tend to stay at high-end hotels and, Consultants must be on our Elite while we can guarantee every one will be franchise package and have been in five-star, even the four-star hotels we’ve the business at least six months and stayed in have been amazing. We also This free have built a solid foundation, earning visit a few other hotels in the area and trip marks a decent commission — at least £5,000 enjoy some fantastic activities, such turning point when as sailing or 4×4 dune bashing in the pounds but typically more. This will be their second mentorship trip their business truly desert. We get treated like royalty abroad as they would have already by the hotels and tourist boards while begins to thrive experienced our Millionaire’s Retreat, we are there because our consultants in a short-haul destination, first. are the people who bring in the tourists and boost the local economy. Many agents How does it differ from take snapshots and post on social media while NJT’s Millionaire’s Retreat? they are there resulting in a huge uplift in sales to that particular resort. The Millionaire’s Retreat teaches

Q

consultants how to be an entrepreneur. This trip coaches agents how to skyrocket their business and take it to a whole new level. It’s a smaller group, so we can do a lot more in small groups or on a oneto-one basis tailoring mentoring to each individual. Consultants get to spend quality time with travel experts and entrepreneurs like me, and co-founder Paul Harrison, who have built very successful businesses. We look at what agents have achieved so far, help establish their goals, sometimes tear up business plans and suggest new ones. We also offer training on specific subjects, such as social media.

Q

Why can’t you make that difference from the start?

Q

So it’s not all work and no play during the trip?

We work hard but we also have a lot of fun too. We eat incredible food and we often get to experience cool things that you wouldn’t normally get to do or see. While we were in Abu Dhabi, for example, we had a tour of the Etihad Innovation Centre, which is where the airline Ethiad mocks up its future first-class cabins with butler service and other top-notch experiences on board. In Mauritius we sent consultants on a treasure hunt around the island in rented cars. Coupled with the training we give, the entire trip really is a “money-can’t-buy” experience and people make friends for life.

Agents need to run their own businesses for a while to see what works and what doesn’t and to know what they want – not all work full time. They decide their hours and targets, we just help them achieve their goals.

Q

What sort of experts coach on the mentorship retreat?

We take other successful travel consultants along with us. Agents like to learn from people who have been there, done it and got the t-shirt. Many consultants who have experienced the trip say they would pay thousands of pounds for the coaching that we give, especially in such incredible locations.

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Learn to sell cruise holidays

on a ship at sea Set sail and master one of the most lucrative sectors in travel on our unique Seminar at Sea

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ur pioneering Seminar at Sea is one of the most powerful ways we help our consultants build confidence, expertise and commercial success in cruise. First launched in 2022, we now run at least one seminar every year with our key cruise partners – and the results speak for themselves, with consultants making bookings both onboard and as soon as they return home. Heavily subsidised, this immersive experience brings learning to life by combining expert-led training with first-hand experience onboard some of the world’s leading cruise ships.

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For those new to cruise, it’s the natural next step after completing our six-week beginner programme of online training and live webinars. For experienced cruise consultants, it’s a chance to explore new ships, experience new brands and deepen product knowledge. Alongside gaining real insight into the cruise product from the inside, consultants benefit from dedicated onboard training delivered by cruise line specialists, industry experts such as Duncan Croucher, and senior leaders from the business. Ready to discover this lucrative cruise sector firsthand on one of the world’s most iconic ships?


Cruise Line – 2022 Norwegian Norwegian Prima Our inaugural Seminar at Sea truly set the benchmark. Sailing from Copenhagen to Amsterdam onboard Norwegian Cruise Line’s Norwegian Prima, 200 consultants enjoyed a week-long voyage on just the third-ever sailing of the world’s newest cruise ship. Our co-founders were onboard, alongside cruise expert Duncan Croucher and brand ambassadors including Olympic medal-winning athlete Daley Thompson and BBC presenter Zara Janjua. As Harrison explained: “Many franchisees had never set foot on a cruise ship, yet have since gone on to make significant cruise bookings thanks to the confidence and knowledge they gained from the trip.”

Voyages 2023 Virgin Valiant Lady Over 150 consultants and corporate team members set sail on our second Seminar at Sea for a week-long Mediterranean cruise onboard Virgin Voyages’ Valiant Lady. For more than half of the consultants, this was their very first cruise and the impact was immediate with sales of Virgin Voyages cruises skyrocketing following the event. Co-founder Paul Harrison described the experience as “transformative” in their understanding of what cruise offers – and uniquely, what the Virgin Voyages’ adults-only concept delivers.

2024 Sky Princess

Princess Cruises

Around 100 consultants immersed themselves in learning another cruise brand while sailing through the Scandinavian seas to Denmark and Norway. Consultants were blown away by the ship’s exceptional service and menus created by Michelin-starred chefs and took part in pioneering workshops and high-level training sessions. The experience was made even more memorable with the opportunity to meet our ambassador, TV presenter Eamonn Holmes OBE.

Voyages 2024 Virgin Scarlet Lady In 2024, around 100 consultants joined a sell-out Seminar at Sea onboard Scarlet Lady, sailing the Mediterranean from Barcelona. Throughout the voyage, consultants levelled up their businesses with intensive, hands-on training led by co-founder Paul Harrison and leading industry experts. Sessions focused on practical techniques and game-changing strategies designed to drive real cruise sales – and the results were immediate. Just days into the sailing, six consultants secured Virgin Voyages bookings for their customers – clear proof of the power of learning about cruise at sea.

Images: NCL

Olsen 2025 Fred Borealis Our fifth Seminar at Sea departed from the UK on a seven-night journey through the breathtaking Norwegian fjords. Onboard, Fred Olsen Cruise Lines experts hosted specialist workshops, while our team delivered high-impact masterclasses covering cruise marketing, customer engagement and client retention. Consultants also enjoyed elegant black-tie networking events, strengthening relationships with peers from across the business. The experience proved truly unforgettable for consultants Craig and Kylie, who were blown away by the trip – and rewarded with a free cruise after securing the highest number of cruise bookings while onboard.


Our agents

abroad Franchisees enjoy an incredible choice of company trips, charity challenges and educationals around the globe

Ski trip Want to ski, network, make friends and explore a top resort at a great price? Our subsidised annual ski trips combine unforgettable experiences with meaningful business connections. Over the years, we’ve hit the slopes in destinations including Italy and Canada.

Ami secured a single booking worth £117,000+ while on the ski slopes on our 2025 company ski trip in Italy.

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Golf trip Each year, we host an exclusive smallgroup golf trip, typically in Mauritius with our long-standing partner Beachcomber. Franchisees tee off in style, enjoying indulgent stays at five-star resorts and rounds on championship courses. Joining them is co-founder Paul Harrison, sharing insider business tips and industry know-how between holes — making this retreat as inspiring as it is luxurious.


Fam trips Our franchisees are regularly invited on complimentary educational trips abroad by our trusted partners. Here are just a few highlights, including Helen experiencing the Maldives with Kuoni and Sejal (below) enjoying a Sandals fam trip.

Company river cruise Charity challenges Every other year we organise an overseas challenge to raise money for charity. In 2024, 21 franchisees and head office team members trekked the Inca Trail in Peru with G Adventures, raising over £10,000 for Pink Ribbon Foundation. That same year, we also sponsored The Travel Trade Crusade, helping to raise more than £35,000. Our next charity challenge takes place on Mount Kilimanjaro in 2026.

In 2025, we hosted our very first company river cruise in partnership with Riviera, sailing through France to experience the magic of river cruising first-hand. Accompanied by expert trainer Kerrie Hardwick and Business Consultant Danielle Dry, the group explored France’s most scenic waterways — from châteaux and vineyards to bustling markets and cultural landmarks.

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Company conferences at

home and abroad Our UK and overseas conferences give agents the chance to come together to learn, network and have fun

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hile we frequently host online events, nothing beats getting together in person, which is why we host several conferences each year. These events provide opportunities to meet our team, travel suppliers and fellow travel consultants face-to-face, as well as hear from expert speakers who share valuable travel and business knowledge to help consultants achieve their personal and professional goals. Each UK conference is packed with exciting announcements about the company’s plans and goals, alongside updates on new initiatives and tools designed to help grow consultants’ businesses. Our key trade suppliers also attend, sharing insight into travel trends and new products, with time built in for one-to-one meetings to establish

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relationships and plan for the year ahead. We also use our conferences to celebrate success, recognising those progressing through our career ladder and achieving – often exceeding – their goals. Every conference includes at least one big night of live entertainment, great food and dancing. In 2024, we launched an annual Platinum Conference for agents with established businesses earning over £20,000 in commission. This event focuses on taking businesses to the next level and networking with some of the most successful consultants in the business. We’ve hosted this conference on cruise ships including Virgin Voyages’ luxurious Scarlet Lady sailing the Mediterranean, and in 2025 aboard Norwegian Cruise Line’s Norwegian Getaway around the Bahamas.


This conference has been a supercharger for my company. They continue to amaze me with roll-out after roll-out of new pioneering initiatives.

Agata

Travel consultant

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Meet

the team Not Just Travel and The Travel Franchise has recruited some of the best experts in their fields. Read about their roles and how they can help you grow your travel agency

We strongly believe in the mantra ‘to build the business you build the people’ and that’s exactly what we are doing.

Paul Harrison Co-founder

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Derek Jones Non-executive director With over 30 years’ experience in the travel industry, Derek has enjoyed an illustrious career and was formerly CEO of Der Touristik UK and MD of Kuoni. Having helped create one of biggest brands in luxury travel, he joined in May 2023 to shape and drive NJT’s next rapid phase of growth.

I’m here to support Not Just Travel and find the right strategy to move the business forward. Paul and Steve have ambitious plans for the company and I’m here to help them achieve them.

Helen Foottit Chief financial officer Helen joined the company in January 2026. She is a chartered accountant with over 15 years’ experience in financial leadership. Helen spent the last decade working for an AIM-listed franchising group where she led their finance function through periods of significant growth and transformation. Outside of work she has a passion for travel and spent a year living abroad.

My focus is to provide the financial stewardship and strategic insight that enables our consultants and partners to achieve even greater long-term success. Recent growth has been impressive, and I will ensure we are well positioned to continue this momentum.

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We already have an incredible team who got us where we are today, but we are now elevating our talent above and beyond.

Steve Witt Co-founder

Emma Lawson

Josie Allen

Head of Customer Service

Head of marketing NJT

Emma has 28 years of experience in the travel industry, including 24 years managing a retail store for a global travel brand, where she led teams and drove consistently high standards of service. As Head of Customer Experience at Not Just Travel, she leads the team that supports consultants and their customers, making sure every journey is seamless from start to finish.

Josie has a background in leading campaigns for premium hospitality and lifestyle brands. She’s worked alongside companies including Louis Vuitton, Chanel, Apple and Microsoft. Josie leads the way in elevating NJT’s brand, strengthening the company’s digital presence, and creating marketing that truly reflects the people and purpose behind every booking.

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Jenny Farenden Head of franchise marketing Jenny has over 20 years of marketing experience, with more than a decade in franchising. Since joining The Travel Franchise in 2022, she has been central to the brand's growth and recognition, helping to secure over 50 industry awards. A Chartered Marketer, she leads franchise recruitment marketing, brand strategy, and the campaigns that bring new consultants through the door.

Ed Ramsay Head of data and systems Ed ensures consultants have all the technical and online managerial tools they need to deliver exceptional service to their customers. He previously worked in the global energy and supply chain management sectors for 25 years in software development and project management.

Mel Garthwaite Head of Operations and Experience Mel has over 28 years’ experience in the travel industry, with a background spanning holiday rep roles, travel technology, customer services and project delivery. Mel heads up major projects including conferences, retreats and community events, working closely with teams to deliver engaging experiences that bring people together and support our consultants.

Claire Smith Head of Legal and Compliance Claire has worked for NJT for over 17 years in sales and as head of operations. After taking a law degree and qualifying as a solicitor in her spare time, she’s now in charge of NJT’s legal department and compliance and is based in our head office in Bournemouth.

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Why Eamonn Holmes OBE

joined our team

He’s the champion of daytime television and now he’s the champion of The Travel Franchise and Not Just Travel. Find out why 92

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he world’s longestserving breakfast television anchor, Eamonn Holmes OBE, needs no introduction. He’s a household name with his face appearing on our TV screens on an almost daily basis. Having amassed more than 26 years with GMTV and Sky News, it’s no wonder that he was appointed Officer of the Order of the British Empire in 2018 for his services to broadcasting. Although perhaps best known for being a presenter of ITV’s This Morning, Eamonn is an avid traveller and admits that he loved his time hosting BBC1’s Holiday programme. What’s more, he’s long been

a consistent vocal supporter of would never think of booking my travel agents, particularly during holiday independently myself. the pandemic. In July 2020, when I pick up a phone and talk to a world travel was on its knees, travel consultant who I know and the presenter said live on This trust and who can add value and Morning that the fallout security.” from the Covid-19 Eamonn joined us in Eamonn pandemic had made 2024 and since then has long been him appreciate he’s accompanied a vocal supporter us on several the value of travel agents even more. overseas of travel agents “Working in training trips and now he champions news means that I conferences, our company, often see or report bringing his on how the travel inimitable charm too industry is disrupted. and charisma with During the pandemic it was him. The trips have given clear that those who had booked him the opportunity to meet our through travel agents had franchisees face-to-face, see how support, advice and expertise hard they work and discover their when they needed it most. I incredible stories.

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Rediscover your

Please see www.crystalski.co.uk or the relevant brochure for booking terms and conditions. All the flights and flight-inclusive holidays are financially protected by the ATOL scheme. When you pay you will be supplied with an ATOL Certificate. Please ask for it and check to ensure that everything you booked (flights, hotels and other services) is listed on it. Please see our booking conditions for further information or for more information about financial protection and the ATOL Certificate go to: www.caa.co.uk. Crystal Ski Holidays is a trading name of TUI UK Limited, a member of TUI Group. Registered Office: Wigmore House, Wigmore Lane, Luton, LU2 9TN. Registered in England No: 2830117. ATOL No: 2524. ABTA No: V5126. We also place a bond held by ABTA (V5126), 30 Park Street, London, SE1 9EQ, for holidays that don’t include flights.


“What I love the most about Not Just Travel and The Travel Franchise is the passion everybody has - not just for travel, but for helping others and I really want to be a part of this,” said Eamonn. One of the things that impresses him most is the fact that many franchisees have never worked in travel before yet become hugely successful, often in a short time frame with our training and support. “I think it's fascinating that the majority of consultants have worked in other jobs and yet they've chosen to retrain and do something completely different, to start a new adventure in travel. “I always say that if you do something you love, you will never work a day in your life. And there certainly seems to be

great enthusiasm amongst the company’s consultants. Many people are obviously searching for their ideal profession and clearly many franchisees have found it. Travel is a magical thing.” Of course our company cofounder Paul Harrison couldn’t wait to welcome Eamonn onboard: “He has an instantly recognisable face in households across the nation. During Covid, Eamonn was a massive champion of the travel industry; now he’s the champion of The Travel Franchise and Not Just Travel.” Our consultants are always thrilled to meet Eamonn, but even more exciting is what he brings to the company and the message he sends to the public - travel agents add value to any holiday booking, so make sure you use one (preferably from Not Just Travel!).

I always say that if you do something you love, you will never work a day in your life. Many people are obviously searching for their ideal profession and clearly many franchisees have found it. Travel is a magical thing.

Eamonn Holmes OBE

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A proven track

record of success Why Olympic legend Daley Thompson CBE backs us and applauds our award-winning training and support

As a sportsman, I know the importance of training. No-one offers better training, mentoring and support than Not Just Travel.

Image: Independent / Alamy

Daley Thompson CBE

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D

aley Thompson CBE is widely regarded as one of the UK’s greatest Olympians. Not only has he won two Olympic gold medals, but he also broke the world record four times in the hardest discipline of them all: the decathlon. When Daley met Paul and Steve he was instantly impressed by their ethics and vision for the company. “I’ve been to many NJT conferences and overseas retreats and seen first-hand how the company transforms people’s lives through its training and development programmes. They enabled many people to move from the monotonous corporate grind to the globe-trotting excitement and unlimited income of a travel consultant, or simply to enjoy doing what they love while spending more time with their family.” Daley now runs his own London gym, Daley Fitness, and knows a thing or two about owning a business. Read his top tips on how to overcome the many hurdles that may come your way.

Daley's gold-medal habits for business success Want to become a corporate champion? Our brand ambassador Daley Thompson CBE shares ways to improve your performance Manage multiple disciplines effectively at the same time The decathlon requires athletes to compete in 10 track and field events and be good at jumping, hurdling and throwing the javelin, discus and shot put. Running your own business is no different. Success comes from managing multiple disciplines – from sales and marketing to finance and networking.

Know where your core strengths and biggest weaknesses lie Every athlete has events they excel in and others they struggle with. In business, recognising your weaknesses and either improving them through training or outsourcing to experts allows you to focus on the areas that drive growth.

Surround yourself with people inspire you

Don’t get distracted. Follow the proven line

Elite athletes rely on coaches and support teams to improve performance. Business owners should build strong networks of positive, ambitious people who challenge, support and inspire them. Remember, competition can make you a better athlete and believe in yourself.

The starting gun has fired. Now is not the time to try new tactics. In business, following a proven strategy – particularly within a franchise model – is important. Be consistent and success will follow in time. As Steve Jobs said: “Overnight success stories take a long time”.

Recognise, embrace and acknowledge team effort

Avoid burn-out and look after yourself to stay in the game

When it comes to Olympic success, people often just praise the athlete when, in reality, there’s an entire team behind the scenes helping to make them successful. Make sure you acknowledge your support network and show them how much you appreciate them. They will be more likely to help you in the future.

Athletes protect their health to maintain peak performance. Business owners must do the same by taking breaks, exercising, recharging and maintaining balance to sustain long-term success and motivation. Never forget the allimportant work-life balance that will make you happy.

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Company awards &

recognition

Our trophy cabinet is bursting at the seams thanks to national recognition of our hard-working franchisees, inspirational founders, pioneering initiatives and continued sales success Best Lifestyle Franchise

Best european Franchise

IFA Global Franchise Awards

IFA Global Franchise Awards

Voted the Best Lifestyle Franchise in the World two years running!

I

n 2025, we were voted Best Lifestyle Franchise in the world at the Global Franchise Awards and in 2026, we won it again. Each year, the International Franchise Association (IFA) - the world's biggest franchise association - hosts a four-day annual convention, typically in Las Vegas. The highlight of the event is the highly sought-after Global Franchise Awards, essentially the "Oscars" of the franchise world. The judging panel consists of CEOs, Presidents and franchise experts who carefully evaluate each franchise. With only around 16 awards given, the competition is fierce, and British franchises seldom take home a win. To win it once was remarkable. To be named the world's best lifestyle franchise two years in a row is something else entirely. Our co-founder Paul Harrison, who received the trophy at the Las Vegas ceremony for the second time, said: "Winning this once felt surreal. Winning it again tells you this isn't a fluke - it's who we are. We've built something that genuinely changes people's lives, and the world's leading franchise experts have now said so twice. I couldn't be prouder of every single person in this business."

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The judges were particularly impressed by our innovative business model, training and support, which enables anyone - even those completely new to the travel industry - to start their own travel business. In fact, 98% of our franchisees join with no previous travel experience at all. Many go on to achieve real success within their first year, something that would be impossible without the depth of training and infrastructure behind them.


Ranked no.10 in Franchise Direct’s Top 100 UK franchise leaderboard

A

fter an in-depth analysis of hundreds of franchise brands, The Travel Franchise was awarded 10th position in Franchise Direct’s prestigious national league table. As we are the only travel franchise to have been included in the Top 100, our position as the best travel franchise in the UK continues unabated. We’ve also beaten big brands like Vodafone (no12) and are now hot on the heels of distinguished food and beverage brands like Burger King and KFC! With the top 10 dominated by food and drink franchises (see below) we are clearly making a mark in a highly competitive marketplace and continue to expand and break sales records. “Shooting straight to number 10 and beating big brands like Vodafone is testament to our franchisees’ hard work and continued success,” says co-founder Paul Harrison.

Top 10 Franchises in the UK 1

Costa Coffee

2

Subway

3

McDonald’s

4

Domino’s

5

One Stop Stores

6

KFC

7

Kumon

8

Burger King

9

Papa John’s

10

The Travel Franchise (Not Just Travel)

These are some of the most prestigious national business awards on the circuit. It makes us proud of our vision, our staff and our team of consultants.

Steve and Paul Co-founders

TTG votes us Best Luxury Travel Homeworking Business of the Year (large)

O

ur customer-facing brand, Not Just Travel, was awarded the title of Luxury Travel Homeworking Business of the Year (large) by TTG, one of the leading travel trade media outlets in February 2025. Over 350 leading figures in luxury travel gathered at the glittering ceremony at Raffles London, located in what was the Old War Office building, the historic location which inspired Ian Fleming’s creation of James Bond (007). With just 19 awards recognising innovation, creativity and business success over the past 12 months, competition was harsh with 27 judges scrutinising entries. “Our awards are some of the toughest to win in the travel industry,” said April Hutchinson, editor and publisher of TTG Luxury magazine. “Specific congratulations came from our judges for Not Just Travel’s fascinating and thoughtful growth and its clear future ambitions. The judges also observed that to be delivering such impressive results for its agents – most of which are recruited from outside the travel industry – Not Just Travel’s training must be second-to-none.” Our co-founder Paul Harrison who received the awards said: “I am blown away. To be a finalist is a feat, but to win is truly incredible. It shows that even though we train and support people new to travel, we still outperform those who typically take on experienced agents. That’s all down to our training, support and our relationship with suppliers.”

Cruise Member of the Year

N

ot Just Travel was awarded the prestigious title of Cruise Member of the Year at the Hays Travel Annual 2024 Conference. “It’s an honour that our success in the cruise market has been recognised by our valuable partner, Hays,” says co-founder Paul Harrison. “Since September 2023 we have invested more money, time and resources into cruise than any other company in our area, and as a result, bookings have skyrocketed.”

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Our company &

agent awards COMPANY AWARDS Travel Agency of The Year Business Awards UK WINNER 2026

World’s Best Lifestyle Franchise Global Franchise Awards WINNER 2025 & 2026

Top Homeworking Agency Large TTG Top 50 Travel Agencies S H O RT L IST E D 2 0 2 6

Luxury Homeworking Business of the Year: Large Aspire Awards WINNER 2025

Best European Franchise Global Franchise Awards WINNER 2025

Trailblazer in Franchising Disruptive Franchise Awards FINALIST 2025

Inclusivity Champion Disruptive Franchise Awards FINALIST 2025

Outstanding Partner Award (TOP) Gold Medal WINNER 2025

Innovation in Travel Award UK Business Awards WINNER 2025

Luxury Travel Homeworking Business of the Year (large) Travel Trade Gazette WINNER 2025

Best Home-Based Franchise Franchise Business Awards WINNER 2024

Cruise Member of The Year 2024 Hays Travel WINNER 2024

UK’s Best Travel Franchise SME Awards WINNER 2024

Best Place to Work in Travel

Star Homeworking Group

Travel Trade Gazette

Travel Bulletin Star Awards

Best Agency to Work For Award (large)

S H O RT L IST E D 2 0 2 4

S H O RT L IST E D 2 0 2 3

Agent Achievement Awards

Homeworking Agency - Large Agent Achievement Awards

The Scale up Business of the Year Award

Travel Weekly

The Lloyds Bank British Business Excellence Awards

S H O RT L IST E D 2 0 2 4

Best Agency to Work For - Large - Agent Achievement Awards

WINNERS 2023

Star Homeworking Group Travel Bulletin Star Awards

Aspire Awards

S H O RT L IST E D 2 0 2 3

S H O RT L IST E D 2 0 2 4

S H O RT L IST E D 2 0 2 3

Exceptional Franchise Performance of the Year Award

Sustainability Champion of the Year (large)

Elite Franchise

Agent Achievement Awards Travel Weekly

S H O RT L IST E D 2 0 2 4

Highly Commended Partnership Achievement Award

TTG Luxury Travel Awards

South West Scale Up Entrepreneur of the Year Awards

WINNERS 2024

Paul Harrison & Steve Witt Great British Entrepreneur Awards WINNERS 2023

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Disruptive Franchise Awards

Travel Weekly

P&O Cruises

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Eco Franchise of the Year

Sustainability Champions

Luxury Homeworking Agency of the Year (Large) FINALIST 2025

S H O RT L IST E D 2 0 2 3

S H O RT L IST E D 2 0 2 3

S H O RT L IST E D 2 0 2 3

Homeworking Agency of the Year (large) Agent Achievement Awards Travel Weekly S H O RT L IST E D 2 0 2 3

Scale-Up Entrepreneur of the Year Steve Witt and Paul Harrison Great British Entrepreneur Awards S H O RT L IST E D 2 0 2 3

The Business Person of the Year Steve Witt Central South Business Awards S H O RT L IST E D 2 0 2 3


Central South Business Awards

Best Homeworking Travel Agency

S H O RT L IST E D 2 0 2

Cruise Adviser

Business Growth

Most Innovative Travel Consulting Franchise Business Elite Awards S H O RT L IST E D 2 0 2 3

Homeworking Agency of the Year Audley Travel WINNERS 2022

Homeworking Agency of the Year Travel Trade Gazette S H O RT L IST E D 2 0 2 2

Homeworking Agency of the Year Classic Awards WINNERS 2021 & 2022

Sustainability Hero of the Year Steve and Paul Travel Trade Gazette

WINNERS 2022

Lloyds LDC Entrepreneur of the Year Award Steve Witt and Paul Harrison S H O RT L IST E D 2 0 2 2

Sustainability Champion of the Year Agent Achievement Awards Travel Weekly WINNERS 2022

Scale-Up Entrepreneur of the Year Steve Witt and Paul Harrison Great British Entrepreneur Awards S H O RT L IST E D 2 0 2 2

Homeworking Agency of the Year Agent Achievement Awards Travel Weekly

Touring and Adventure Expert of the Year Ashley Phillips Travel Trade Gazette WINNER 2025

Disruptive Franchisee David Walker Disruptive Awards WINNER 2023

Top Home-Based Travel Agent

New Luxury Travel Designer of the Year

Matt Phillips Travel Trade Gazette

Ross Johnson Travel Trade Gazette

RUNNER UP

WINNER 2023

Smarter, Better, Fairer Travel Agent of the Year

Top Homeworker Award

Isobel McCardie Travel Trade Gazette WINNER 2024

Mental Health Matters Award Lisa and Paul - Travel Freaks Travel Weekly WINNER 2024

Raine Martin Classic Awards WINNER 2022

New Luxury Travel Designer of the Year Ross Johnson, Rachel Tredwell, Reshma Aggarwal Travel Trade Gazette

Best Cruise Agent

S H O RT L IST E D 2 0 2 2

Ross Johnson Travel Trade Gazette

Franchisee of the Year

S H O RT L IST E D 2 0 2 4

Rachael Coyne Virtual Franchising Awards

S H O RT L IST E D 2 0 2 2

Best Homebased Travel Agent

S H O RT L IST E D 2 0 2 2

S H O RT L IST E D 2 0 2 2

Best Agency to Work For

Great British Franchisee Award

Luxury Travel Workplace of the Year

Agent Achievement Awards Travel Weekly

Gilly Bachelor and Isobel McCardie Travel Trade Gazette

Travel Trade Gazette

S H O RT L IST E D 2 0 2 2

S H O RT L IST E D 2 0 2 2

Best Travel Franchise

Luxury Homeworking Business of the Year (large) Travel Trade Gazette S H O RT L IST E D 2 0 2 2

Franchisor of the Year & Best Technology & Innovation Virtual Franchising Awards S H O RT L IST E D 2 0 2 2

Star Homeworking Group Travel Bulletin Star Awards

WINNERS 2022

Business Elite Awards by SME

Gilly Bachelor Travel Trade Gazette

New Agent of the Year

WINNERS 2022

S H O RT L IST E D 2 0 2 4

Homeworking Agency of the Year

Sustainable Travel Champion of the Year

Travel2

Annika Nickson Travel Weekly

Home-Based Agent of the Year

S H O RT L IST E D 2 0 2 4

Rachael & Colman Coyne The Travel Industry Awards 2022 by Travel Trade Gazette

WINNERS 2015-2019

Outstanding Achievement Award Sandals WINNERS 2017

Outstanding Achievement Award

Sustainability Champions

Hays

Aspire Awards

WINNERS 2017

S H O RT L IST E D 2 0 2 2

Top Homeworking Agency: UK & Ireland

Exsus Travel Awards

Travel Trade Gazette

WINNERS 2022

WINNERS 2020

Best Bespoke Travel Consultancy

AGENT AWARDS

European Travel Awards WINNERS 2022

Independent Agency of the Year Aspire Awards S H O RT L IST E D 2 0 2 2

The Business Person of the Year Central South Business Awards

Top Luxury Wedding & Honeymoon Agency Matt & Ash Phillips TTG Luxury Awards WINNER 2025

Luxury Seller of the Year Ross Johnson Aspire Awards

WINNERS 2022

WINNER 2025

Champions of Sustainability

New Travel Agent of the Year

Travolution Awards S H O RT L IST E D 2 0 2 2

Rachael & Colman Coyne WhichFranchise.com

Home-based Agent of the Year

S H O RT L IST E D 2 0 2 2

Fastest Growth in Business

S H O RT L IST E D 2 0 2 4

Anne Mosely Travel Trade Gazette WINNER 2025

Leisure Agent of the Year Gemma Poppy Outram Travel Weekly S H O RT L IST E D 2 0 2 4

Sustainable Travel Champion of the Year Award Rachel Tredwell Travel Trade Gazette S H O RT L IST E D 2 0 2 4

Community Hero Award Rachael and Colman Coyne Travel trade Gazette S H O RT L IST E D 2 0 2 4

Agent of the Year & Best Home Based Agent Ben Casey Travel Trade Gazette WINNER 2023

Luxury Seller of the Year and Sustainability Supplier of the Year

Ami Wood The Travel Industry Awards 2022 by Travel Trade Gazette S H O RT L IST E D 2 0 2 2

S H O RT L IST E D 2 0 2 2

Home-Based Agent of the Year Gilly Bachelor The Travel Industry Awards 2022/23 by Travel Trade Gazette S H O RT L IST E D 2 0 2 2 & 2 0 2 3

Customer Service Award for Honeymoons & Weddings Abroad Rachel Tredwell Guides for Brides Awards WINNER 2022

Home-Based Agent of the Year, UK & Ireland Travel Agent of the Year Ben Casey The Travel Industry Awards 2023 by Travel Trade Gazette WINNER 2023

Rachel Tredwell Aspire Awards

Smarter, Better, Fairer Travel Agent of the Year

S H O RT L IST E D 2 0 2 3

Gilly Bachelor The Travel Industry Awards 2023 by Travel Trade Gazette

Leisure Agent of the Year David Walker Agent Achievement Awards Travel Weekly

WINNER 2023

WINNER 2023

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Our agents winning

industry awards You too could be recognised as being the best in the business with our training and support – even if you’ve never worked in travel Anne, Conisbrough, South Yorkshire Anne, a former midwife, joined us in July 2024 and hit the ground running. Despite recovering from a heart attack, she booked an impressive 17 holidays in her very first month and beat our Money Back Challenge in just seven months – five months ahead of schedule (which meant we refunded her entire Elite franchise fee). In 2025 she won TTG’s New Agent of the Year Award– an incredible feat. Anne loves her new career in travel and has a real passion for cruising. “I can’t actually believe it! I went from working as a midwife to this in a year… Just being shortlisted alongside such talented professionals in the industry felt surreal! But to win… this is my Oscar moment! I’m thrilled to be named New Travel Agent of the Year 2025 and so excited for the journeys still to come!”

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MATT & ASH Matt and Ash, Lincolnshire Despite having no prior travel industry experience, this dynamic duo achieved impressive sales figures, exceeding £1 million in bookings within their first year (2022-2023). By 2025 they’d sold over £6 million and also won some prestigious national industry awards: TTG’s Touring & Adventure Expert of the Year (Ashley) and Home-Based Travel Agent of the Year (Matt was voted in the top six). Then, in November 2025, they were crowned Top Luxury Wedding & Honeymoon Agency at the TTG Luxury Awards!


Isobel and Mark, Edinburgh Isobel and her husband Mark have booked well over £10 million-worth of holidays since joining us! In fact they’re so busy now they’ve taken on staff and to ensure they still get the work/life balance they love. In 2024 Isobel was nominated for Best Homebased Travel Agent alongside another of our top homeworkers, Gilly Bachelor, and she also won Smarter, Better, Fairer Travel Agent of the Year at the 2024 TTG Awards! Isobel was also nominated for Leisure Agent of the Year 2025!

ISOBEL & MARK David, Nottingham

DAVID

Homeworking consultant David Walker has sold well over £13 million-worth of holidays and was crowned Leisure Agent of the Year 2023 by prestigious industry trade newspaper Travel Weekly. “To say I am overwhelmed is an understatement,” said David who was stunned by the messages of congratulations from clients and fellow consultants. “I love what I do and it shows,” he said.

Ross, Accrington Consultant Ross Johnson was named Travel Trade Gazette’s New Luxury Travel Designer of The Year at a glitzy industry ceremony in February 2023. Ross, who has worked for over 10 years as a musical director and pianist, launched his travel business with us in December 2020 without any previous experience in travel. Two years later, he had sold over £1 millionworth of holidays and had expanded his business bringing an old friend, Sarah-Lou (pictured), onboard. Since 2023 he’s built up a reputation for booking luxury holidays and in 2025 was named Luxury Seller of the Year at the Aspire Awards.

ROSS

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Ben, Solihull

Gilly, Brewood, Staffordshire

Despite having never worked in travel when he joined us in 2019, Ben won HomeBased Travel Agent of The Year plus Agent of the Year 2023 in TTG’s esteemed Travel Industry Awards. At the start of 2026 he had £7.6 million of lifetime sales. He now has a team of eight and is looking to expand.

A former corporate marketeer, Gilly joined in 2019, won our Money Back Challenge and hasn’t looked back. She’s now one of our ‘Diamond’ agents frequently making bookings over £50,000. No wonder was named ‘Smarter, Better, Fairer Travel Agent of the Year’ at TTG’s 2023 Travel Industry Awards and, in 2025, was shortlisted for TTG’s Home-Based Travel Agent of the Year.

BEN

GILLY

Rachel, Oxford Preparing for the ‘big day’ has been made so much easier for countless couples thanks to this Oxfordshirebased travel agent. She’s gained such a reputation for booking overseas weddings and honeymoons, that she’s earned herself the nickname: the fairy godmother. Her meticulous attention to detail (some say she has the magic touch) has also earned her the Customer Service Award (several times) from Guides For Brides. Rachel has gained a reputation for being a sustainable travel consultant and was selected to be a green ambassador by TTG. She’s been shortlisted for countless awards including TTG’s Sustainable Travel Champion of the year and Aspire’s Sustainability Champion of the Year!

RACHEL

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That so many of our agents win industry awards despite being new to travel says a great deal about their passion, drive, and the support and training we provide.

Paul Harrison Co-founder


Gemma, Chesterfield What Gemma doesn’t know about cruise holidays isn’t worth knowing! Over the years, Gemma has been shortlisted for Leisure Agent of the Year (TTG), Rising Star and Cruise Agent of the Year in the Wave Awards, and Top Agent of the Year by both P&O Cruises and Celebrity Cruises.

GEMMA Rachael and Colman, Huddersfield This dynamic due won The Great British Franchisee Award: the highest honour in the franchise world. Winning this prestigious trophy is impressive enough, but it becomes an even greater achievement when you learn that it was won while Rachael endured a tortuous programme of chemotherapy to fight cancer. The couple devote much time to serving the local community, raising funds to pay for two life-saving defibrillators, and were shortlisted for TUI’s Community Hero Award in 2024.

RACHAEL & COLMAN

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Be a champion of

sustainablity How we can work together to save the planet and make a positive difference when we travel

T

he protection of the planet has to be a top priority, both in business and in life. As a travel company it’s even more important that we battle climate change and promote more sustainable and responsible practices. Since launching our pioneering Climate Hero initiative in 2021, Not Just Travel consultants are on course to raise more than £40,000 with money contributing to rewilding and restoration projects around the world, working closely with environmental partner Mossy Earth. The pioneering initiative has also earned us industry recognition with Travel Weekly presenting Not Just Travel the prestigious ‘Sustainability Champion of the Year’ title at its 2022 Agent Achievement Awards.

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We give our consultants the option of supporting our Climate Hero initiative and those that do are incredibly positive. While most customers are happy to make a £5 contribution for every booking, regardless of the destination, some customers have given over £1,000. NJT travel consultant Sally Bosman says: “It’s so easy to ask customers to contribute. I add it into the quote and tell the customers to let me know if they want it removed. No one has yet!” Travel consultant Mark McCardie agrees: “We have had a fantastic response to the Climate Hero initiative from all our clients. It’s such a positive thing to be involved in, and helps our business stand out more. Booking a great holiday and doing your bit to help the environment, is a win-win for everybody.” Co-founder Steve Witt explains: “Everyone


Sustainability awards Sustainability Champion of the Year Travel Weekly’s Agent Achievement Awards W I N N E R 2 0 2 2 ; S H O RT L IST E D 2 0 2 3

Sustainability Champions Aspire Awards S H O RT L IST E D 2 0 2 2 & 2 0 2 3

Eco Franchise of the Year Disruptive Franchise Awards W I N N E R 2 0 2 3 ( T H E T R AV E L F R A N C H I S E )

Sustainability Hero of the Year Travel Trade Gazette SHORTLISTED 2022

Champions of Sustainability Travolution Awards S H O RT L IST E D 2 0 2 2

We hope this inspires other travel companies out there to follow suit and implement solutions.

Steve Witt

Images: Envato; Mossy Earth (right)

Co-founder

knows that tourism is a contributor to climate change – it accounts for around 8 per cent of the world’s carbon emissions. Rather than hide away from this, the Climate Hero initiative makes it easy for our franchisees to be part of the solution, as opposed to the problem. “This is more than a tick in the box to say ‘look we’re doing our bit and planting a few trees’. Instead, 100 per cent of the funds raised support three distinct and critical ecosystems. “We hope this inspires other travel companies out there to follow suit and implement solutions.”

3 projects

we support 1 Restoring Portugal’s kelp forests and seagrasses

Seagrasses and kelp can lock up carbon at a rate 30 times faster than pristine rainforest. They also support marine ecosystems and improve water quality, providing crucial nursing grounds for fish, dolphins and seahorses.

2

The restoration of Riparian woodlands in Scotland By restoring native trees in the Highlands following deforestation, we can help lock up carbon and bring much-needed shade along the banks of rivers which are warming up fast and threatening the extinction of salmon.

3

The reintroduction of termite mounds in West Africa Termite mounds and tunnels change the structure of the soil and its ability to retain water, helping to generate ‘islands of fertility’ and an abundance of plants that help the savannah ecosystem survive during climate change and drought.

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Thinking of

joining us? Take your pick The Travel Franchise has two award-winning packages for people who want an instant travel agency. Which one is best for you?

Elite Franchise

Lite Franchise

Our most popular package. Pay in full and you’ll have all our key award-winning benefits including the chance to take part in the Money Back Challenge, where you can have your franchise fee refunded in your first year if you reach a set level of commission. The Elite package also includes two complimentary mentorship retreats abroad – something many consultants say is worth the franchise fee alone. Prefer to spare the cost and pay by subscription? You’ll still receive everything included in Elite, except the Money Back Challenge.

Redesigned and launched in 2026, this requires you to invest less money upfront with the option to upgrade to Elite at any moment. Ideal for anyone that wants to test the water and build their client base gradually without a bigger initial cost, you’ll be placed with an experienced consultant who will mentor you and take care of the holiday administration.

Training required: 5 days for launch Cost: £14,995 + VAT 108

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Training required: 1 day Cost: from from £995 +VAT


Elite franchise:

key benefits No travel experience necessary Train and launch your business in a week Franchise packages for different budgets Work full time, part time or anytime Book holidays from home… or away The chance to get your franchise for free Free luxury mentorship retreats abroad PR and marketing support to help you win industry awards Industry-leading commissions Expert travel professionals to train and mentor you Best industry coach-to-consultant ratio Association with Hays Travel Group Cruise training and website

Joint venture Partners in Travel programme to boost commission

£1

Weekly free webinars with training, tips and advice

re 4,9 fu 9 nd 5

Annual company conferences and UK-wide training events

T-Profile quotation tool Subsidised company trips eg golf and ski Exclusive deals from our travel partners Friendly team with inspirational entrepreneurial co-founders who are present at events and conferences

Money Back

Challange

No other franchise includes two free mentorship retreats abroad and the chance to win your franchise fee back in your first year!

Paul Harrison Co-founder

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The new Lite package:

start your own travel business with a deposit of £995 A brand new way to start a travel business - lower investment, a dedicated expert handling your bookings, and a clear path to something bigger when you're ready

H

ave you always dreamed of running your own travel agency but felt held back by time or money? You are not alone. Many people want to build a business but simply cannot commit to a full working week or a large initial investment. Launched in 2026, the all new Lite package is a genuinely new concept designed for people who want to learn the industry properly, build a client base gradually, and make money without the pressure of full operational responsibility. It’s not a watered down version of the franchise. It gives you a real travel business, a real branded presence and a real income stream, with one extraordinary difference: an experienced, successful travel consultant working alongside you, handling your bookings, closing your deals and building your client base with you from day one. It is a highly commercial, lower risk entry point: your investment is

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just £995. Our co-founder Paul Harrison jokes that this package should cost £50,000. At £995, he says, we're practically giving it away.

How the Lite package drives results As a Lite consultant, you are the business owner and we allocate you a business partner who will act as your mentor and sales team. Someone who has built a multi-million pound business with us. Your focus is entirely on building the business and relationships to generate enquiries. Your mentor handles the booking process from quote to completion, bringing years of experience and conversion rates that a brand new consultant simply cannot match. The result is a better experience for your customer, stronger commission from day one, and a front-row seat to exactly how a successful travel business operates - all while you're building yours.

Real success from day one Our Lite consultants are already proving the model works. Jo spent thirty years working 70-hour weeks in the construction industry. When she sold her business in her early fifties, she knew she wanted something different - work that fitted around

I was a bit eager. I reached out to my first customer before I'd even started training. She booked within 48 hours of me qualifying. Jenny, Lite consultant


her life rather than consuming it. "I chose Lite because I didn't want a full-on 40 or 50-hour week. I've just finished working 70 hours a week for five years. I really wanted to bring my hours down." Working alongside her mentor Cath, Jo converted six bookings from ten enquiries in her very first month. She now works around 10 to 25 hours a week, building a lucrative business around her family. Jenny's story is different but just as telling. A full-time health and safety manager with two children and a busy household, she wasn't looking to throw everything up in the air. She was looking for something she could build alongside the life she already had. She signed up on her birthday. Her first booking - a honeymoon in Majorca - was confirmed within 48 hours of completing her training.

The Lite package

at a glance Investment: from £995 + VAT Your own branded website and social media setup One day's induction training A dedicated experienced mentor from day one Your mentor handles all booking administration You earn 35% of every commission Your customers belong to you Upgrade to Elite at any time - £995 credited to your fee

It's low risk. I can build around my job and focus on the learning and the networking without immediately jumping into a whole new world. The next chapter When your confidence grows and you are ready for more, you have the option to upgrade to our full Elite package. Upgrading means you take complete control of the booking process and keep a much higher percentage of your commission. There is no pressure to make this move until you are genuinely ready. You can build your client base and your income at a pace that suits your life. Upgrading is a simple step that unlocks the ultimate earning potential of your new travel agency. NJT LIFE

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Easy steps to

joining us We offer a variety of ways to help you choose the most suitable package and launch your business

Watch our Discovery video tour in your own time at

Speak to us when you are ready to find out more

TheTravelFranchise.com

Book your training and become an agent in just five days

Start taking bookings and building your business

Discovery events

The Franchise Hour webinar

Discovery events occur at venues around the UK and typically last around two hours. Co-founder Paul will tell you a bit about the different franchise options, future plans for the company (including some that are not shared online) and occasionally reveals a special offer that will help you find customers than you ever imagined.

Launched in 2026, The TTF Hour is a live webinar you can join from anywhere. It features consultants and members of the corporate team, giving you a real insight into what it’s like to run a travel business with The Travel Franchise. You’ll also have the chance to ask questions and get honest answers before deciding if it’s right for you.

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We often hear the same thing: “I wish I’d joined sooner, but I was nervous about getting the hard sell.”

If that’s you – booking a casual chat with our onboarding team and co-founder Paul Harrison has really helped many franchisees. But don’t just take our word for it – hear it from the people who did take the leap…

I would strongly recommend you watch, speak and listen to the company advisors. If you get half as much help as I got making your mind up, then I’m certain you will feel positive. The one thing that really stood out for me was that, unlike some others, no one was ever pushy. Darren, travel consultant

Vikki and I found the whole process easy. Everyone was helpful and available to answer any of our questions. The videos are clear to follow and a great way of showing potential travel agents the company and how it works. We found the entire procedure open and transparent. The call from Paul towards the end really does make it feel like you’re joining a company that values its employees.

I started exploring franchise opportunities. NJT stood out immediately. What made the difference? Honest conversations with Ivrie then co-founder Paul – no pressure, no pushy sales tactics Shirley, travel consultant

Vikki and Katie, travel consultants

Unlike other franchises, there was no pressure, no unrealistic goals – just the flexibility to grow at my own pace, even while keeping a second job.

The Discovery videos are a great way to get to know the details around the franchise at our own pace. It was also great not to have the 'hard sell' at the end but rather an opportunity to talk to a real person.

Samantha, travel consultant

Brian & Belinda, travel consultant

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Real people. Real change.

Your turn.

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The Best Lifestyle Franchise IN THE WORLD

No.1 Lifestyle Franchise 2026

One of the top 10 franchises in the UK The only travel franchise in the top 100 1

Costa Coffee

2

Subway

3

McDonald’s

4

Domino’s

5

One Stop Stores

6

KFC

7

Kumon

8

Burger King

9

Papa John’s

10

The Travel Franchise (Not Just Travel)

TheTravelFranchise.com


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