2022 Global Media Campaign

Global Media Campaign

Nothing compares.

S O T H E B Y S R E A L T Y. C O M

20 22 N A P L ES

FLORI DA

I N T ROD U CT I ON

We are the vanguard of marketing prestige property. Our service is tailored through technology, making us the modern go-to for real estate professionals, buyers, and sellers who expect the very best from the very best.

Contents Architectural Digest AD Mexico Dwell Financial Times JamesEdition Juwai LeFigaro Luxury Estate Mansion Global Nikkei New York Times PropGoLuxury REA South China Morning Post The Wall Street Journal Media Advertising Units Consumer Targeting Property Distribution

4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 35 36

35%| 65% M A L E | FEM A L E S K EW

Architectural Digest is the essential resource for sophisticated design enthusiasts seeking inspiration and unrivaled access to the world?s

48 AV ERAGE AGE

most celebrated designers and architects. As the leading international design authority, they continue to spotlight the very best in home, luxury, innovation, and global destinations. Today

$94k AV ERAGE H H I

AD publishes nine international editions, and its brand has immeasurable influence in the world of interior design.

9.3M U N I QU E M ON T H LY V I S I TS

D I ST RI B U T I ON :

Worldwide

COUNTRY

TOTAL VISITS

United States

2,400.,000

20M

United Kingdom

252,800

PAGE V I EWS/ M ON T H

Canada

204,400

Australia

120,400

India

80,400

3 AV ERAGE # PAGES/ V I S I TOR

4

EXC LUS I V E

Ownership of Real Estate Landing Page In 2022, the Sotheby?s International Realty® brand has continued its exclusive ownership of a prominent placement on their website with a full year buyout of the real estate landing page.

W ED N ES DAY EXC LUS I V E

Celebrity Real Estate Newsletter Sponsorship The Sotheby?s International Realty® brand will sponsor the 1st issue of every month with brand banner ads and content. The newsletter is deployed every Wednesday and highlights the best of AD?s celebrity home content, from new homes on the market to apartment tours and more.

EXC LUS I V E

Property of the Month Further expanding the Sotheby?s Realty presence and brand impact, AD will conceptualize and design a fully custom hub exclusive to promoting a ?Property of the Month? editorial feature. The first of its kind on AD?s Real Estate homepage. Promotion will also include sponsored social media posts.

5

30%| 70% M A L E | FEM A L E S K EW

Architectural Digest is the international authority for design, interior design and architecture. It is the style guide where experts and lovers of the

40 AV ERAGE AGE

creative world are witness, before anyone else, of the hottest trends, luxury homes, locales and works of art of the moment. Exclusive, fresh and vibrant, that is the AD universe.

D I ST RI B U T I ON :

National

COUNTRY

TOTAL VISITS

Mexico

719,528

Colombia

214,852

Spain

184.995

Argentina

142,777

United States

89,805

1.3M U N I QU E M ON T H LY V I S I TS

4.7M PAGE V I EWS/ M ON T H

4 AV ERAGE # PAGES/ V I S I TOR

6

EXC LUS I V E

Architecture Section Sponsorship In 2022, the Sotheby?s International Realty® brand will sponsor an exclusive takeover of the Architecture section for 7 days of every month and will showcase listings through the brand?s exclusive Global Property Search Ad Unit.

7

42%| 58% M A L E | FEM A L E S K EW

As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated, and design-savvy audience. Reaching over 2.6 million unique monthly visitors, Dwell has

39 AV ERAGE AGE

been a modern design icon for the past 19 years.

Becoming a staple in the 2022 media plan, the Sotheby?s International Realty® brand will leverage

$160k AV ERAGE H H I

Dwell?s dedicated audience of highly affluent consumers to uniquely showcase the modern properties represented by our network.

2.3M U N I QU E M ON T H LY V I S I TS

D I ST RI B U T I ON :

Worldwide

COUNTRY

TOTAL VISITS

United States

1,545,600

26M PAGE V I EWS/ M ON T H

Canada

154,000

United Kingdom

61,180

Australia

43,700

Poland

32,200

8 AV ERAGE # PAGES/ V I S I TOR

8

EXC LUS I V E

Homes & Real Estate Channel Sponsorship

Featured Homes

Run-of-site banners and brand content will be used to sponsor Dwell?s

and a monthly homepage feature.

Sotheby?s International Realty will receive a fixed placement to promote key homes within the Dwell Homes Channel, Real Estate Section, e-newsletters

Homes and Real Estate channels throughout the year, in addition to scheduled ad placements on the dwell.com homepage and article pages.

Instagram & Facebook Amplification Levering Dwell?s 8.6MM + engaged social media audience of home enthusiasts, Sotheby?s International Realty will highlight select featured properties for inclusion in Dwell?s monthly property showcase.

9

83%| 17% M A L E | FEM A L E S K EW

The Financial Times (FT) is one of the world?s leading business news organizations, recognized internationally for its authority, integrity and

47 AV ERAGE AGE

accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of over 1.2MM. Mobile is an increasingly important

$357k AV ERAGE H H I

channel for the FT, driving more than half of total traffic to the world?s most desirable audience, with the largest purchasing power and highest net worth.

45M U N I QU E M ON T H LY V I S I TS

D I ST RI B U T I ON :

Worldwide

COUNTRY

TOTAL VISITS

United States

8,000,407

United Kingdom

7,037,952

Canada

888,116

India

733,409

Germany

656,142

117M PAGE V I EWS/ M ON T H

2 AV ERAGE # PAGES/ V I S I TOR

10

EXC LUS I V E

Property Listing & Lifestyle Search Sponsorship The Sotheby?s International Realty brand will remain as the exclusive lifestyle search partner on propertylisting.ft.com and in FT print advertisements.

EXC LUS I V E

House & Home Sponsorship Sotheby?s International Realty will sponsor an exclusive takeover for all of 2022, making the House & Home homepage and Friday e-newsletters the ultimate destination for the FT audience.

11

70%| 30% M A L E | FEM A L E S K EW

JamesEdition is the world?s first and largest luxury marketplace to span across product categories and offer high-end items from dealers across the world.

45 AV ERAGE AGE

The exquisite items curated by JamesEdition range from celebrity-owned luxury estates to rare supercars.

Their cutting-edge technology lets consumers find and compare listings from submarines to luxury real

$250k AV ERAGE H H I

estate. The site reaches more than 550,000 potential buyers from 120 countries each month.

D I ST RI B U T I ON :

Worldwide

COUNTRY

TOTAL VISITS

United States

303,000

United Kingdom

98,500

Germany

51,000

Canada

47,000

India

40,000

1.4M U N I QU E M ON T H LY V I S I TS

9.5M PAGE V I EWS/ M ON T H

7 AV ERAGE # PAGES/ V I S I TOR

12

Property Distribution Expansión Activation Sotheby?s International Realty properties are displayed with up to 40 exceptionally high-quality (retina display quality) images, description, listing agent and office contact information on the JamesEdition Real Estate page.

Property visibility is also expanded through the James Edition media network by receiving additional activation across global partnerships with Expansion.

13

63%| 37% M A L E | FEM A L E S K EW

Juwai.com is the No. 1 Chinese international property portal and is the exclusive international property partner of Tencent, China?s internet giant and operator of WeChat. Juwai.com has more than 5.5 million Chinese-speaking users and showcases more than 6 million listings from over 111 countries. Juwai.com was named

45 AV ERAGE AGE

the top international real estate website in China by the country?s peak e-commerce body for two years running and is a winner of the prestigious Red Herring Global Top 100 Award for excellence in startups.

$265k AV ERAGE H H I

To maintain reach in China, the Sotheby?s International Realty® brand will continue its syndication and advertising partnership with Juwai.com in 2022. This ensures greater visibility to Chinese consumers searching for homes worldwide.

5.5M U N I QU E M ON T H LY V I S I TS

D I ST RI B U T I ON :

57%China | 43%Worldwide

COUNTRY

TOTAL VISITS

China

3,135,000

7M PAGE V I EWS/ M ON T H

Hong Kong

516,450

United States

350,350

Canada

137,500

Australia

123,750

3 AV ERAGE # PAGES/ V I S I TOR

LUXE Channel Juwai will provide the Sotheby?s International Realty brand with upgrade opportunities to feature select properties on the Juwai LUXE platform for 12 months on a rotating schedule. This is the ultra-luxury channel on Juwai.com dedicated to homes $3 million USD and above.

Listing Distribution & Brand Listing Page Juwai will provide 12 months of property syndication and promotion for all Sotheby?s International Realty® brand properties during 2022.

The brand?s Chinese translated company page on Juwai.com will also continue to be a staple in this year?s campaign.

50%| 50% The Propriétés Le Figaro real estate website embodies

M A L E | FEM A L E S K EW

the essence of the French way of life with a property magazine, published every other month, an online edition and mobile app which were launched in 2006.

Since 2016, Propriétés Le Figaro has also featured

50 AV ERAGE AGE

international properties, presenting a wide range of exquisite houses and apartments as well as exceptional rental and holiday homes, serving nearly half a million consumers every month.

D I ST RI B U T I ON :

Worldwide

COUNTRY

TOTAL VISITS

France

1,650,609

United States

95,347

Belgium

77,901

United Kingdom

68,210

Switzerland

48,004

190k U N I QU E M ON T H LY V I S I TS

1.1M PAGE V I EWS/ M ON T H

4 AV ERAGE # PAGES/ V I S I TOR

16

Property Distribution and Promotion Sotheby?s International Realty® brand properties will be syndicated across the Propriétés Le Figaro website, including brand banner ads.?

17

55%| 45% M A L E | FEM A L E S K EW

LuxuryEstate.com provides the largest selection of world-class $1 million-plus properties from 130 countries.

The website and the mobile apps generate over 2,000,000 visits and 16 million page views each month, making

44 AV ERAGE AGE

LuxuryEstate.com a leading portal in the international luxury real estate market.

LuxuryEstate.com has a strong international audience with users coming from more than 140 countries around the

$3.6M AV ERAGE H H I

world enabled by the 16 languages available on the portal including: English, French, German, Russian, Spanish, Portuguese, Italian, Dutch, Turkish, Greek, Hebrew, Japanese, Chinese, Polish, Arabic and Korean.

2M U N I QU E M ON T H LY V I S I TS

COUNTRY

TOTAL VISITS

16M

United States

1,730,000

PAGE V I EWS/ M ON T H

Spain

1,500,000

France

1,470,000

Italy

1,230,000

8

Germany

1,190,000

AV ERAGE # PAGES/ V I S I TOR

D I ST RI B U T I ON :

Worldwide

18

Property Showcase The showcase allows the Sotheby?s International Realty brand to promote a property on the Luxury Estate homepage every month.

Property Distribution LuxuryEstate.com will feature properties from the Sotheby?s International Realty® brand along with a detailed property description and sales associate contact information that is translated into each language available on the website, 11 currencies and two units of measurement.

19

62%| 38% M A L E | FEM A L E S K EW

Launched in 2015, Mansion Global is the premier digital destination connecting the world's most affluent real estate buyers with prestigious properties around the globe. Through relevant, timely listings and award-winning content, their multilingual

45 AV ERAGE AGE

platform is localized to address the interests of international property seekers. Luxury listings are combined with global market analysis as well as relevant news & entertaining stories ? all to

$209k AV ERAGE H H I

empower and inspire users to make informed real

2.9M

estate decisions.

U N I QU E M ON T H LY V I S I TS D I ST RI B U T I ON :

Worldwide

COUNTRY

TOTAL VISITS

United States

1,369,824

United Kingdom

280,705

Canada

197,659

India

119,209

South Africa

56,861

7.1M PAGE V I EWS/ M ON T H

2 AV ERAGE # PAGES/ V I S I TOR

20

Property Listing Distribution Sotheby?s International Realty listings are listed and searchable across the following platforms: The Wall Street Journal, Mansion Global, Barron?s and Marketwatch, connecting exceptional properties to a high-net-worth audience

Home Page Hero The homepage hero carousel showcases Sotheby?s International Realty?s most exceptional properties in the most high-impact way, and have received 45x more visits and 35x more page views than listings featured anywhere else on Mansion Global.

21

77%| 23% M A L E | FEM A L E S K EW

The Sotheby?s International Realty® brand continues its exclusive partnership with the Nikkei, the most influential news publication in Japan and one of the major media powerhouses in the world.

50 AV ERAGE AGE

This alliance enables the brand to generate Japanese buyer interest through Nikkei?s digital platform which reaches over 50 million monthly readers. The Sotheby's International Realty brand is the first real estate brand to

9M JPY AV ERAGE H H I

present property listings outside of Japan to readers of Nikkei, giving Japanese consumers access to residential real estate offerings in 72 countries and territories.

47M U N I QU E M ON T H LY V I S I TS

D I ST RI B U T I ON :

Worldwide

COUNTRY

TOTAL VISITS

Japan

46,756,080

United States

887,040

China

609,840

Taiwan

216,720

Singapore

211,680

258M PAGE V I EWS/ M ON T H

9 AV ERAGE # PAGES/ V I S I TOR

22

EXC LUS I V E

Editorial Promotion Brand editorial content that is fully translated and promoted on the Nikkei property listing site.

EXC LUS I V E

Brand Sponsorships network, Nikkei Property Listings homepage and real estate

Property Listing Syndication

channels. Sponsorship will also run in The Nikkei?s print newspaper

Property listing details will be translated and syndicated

which currently boasts the world?s largest circulation.

to the Nikkei luxury property listing site.

Branded banner ad units and content will run across the Nikkei

23

44%| 56% At a time when people are looking for a single, trusted source for their news across platforms, The Times is working to meet their needs in every form, from

M A L E | FEM A L E S K EW

the written word to visual to audio to television and streaming.

Since 1851, The New York Times has provided exceptional depth of quality news and information surrounding the most important issues on a local, national, and global level. Nominated for 2 Emmy® Awards (2021), in addition

44 AV ERAGE AGE

to having won 132 Pulitzer Prizes, The New York Times has consistently set the bar among leading news brands.

in the world. With over 8 million total paid subscriptions, and now serving

$91k

over 163 million global digital consumers each month, NYTimes.com has

AV ERAGE H H I

The New York Times is the most subscribed to digital media news organization

successfully applied the same expectations and meticulous standards to the digital world as with print in more than 200 countries and territories.

The Sotheby?s International Realty® brand blends exclusivity, dominance, and new trail-blazing technology with a strategic focus on mobile innovation to reach an ever-expanding global audience.

D I ST RI B U T I ON :

Worldwide

COUNTRY

TOTAL VISITS

United States

118,671,000

Canada

7,904,000

India

7,011,000

United Kingdom

5,957,000

Australia

3,296,000

163M U N I QU E M ON T H LY V I S I TS

874M PAGE V I EWS/ M ON T H

30 AV ERAGE # PAGES/ V I S I TOR

24

Real Estate & The High End Landing Page Sponsorship Sotheby?s International Realty will have ownership of the real estate section front page and The High End landing page that will showcase property video modules and high-impact property ad units.

EXC LUS I V E

Property Listing Search Unit Custom feed-based listing search unit that will pull from the Sotheby?s International Realty listing distribution feed giving buyers and sellers direct access to exclusive homes across the Real Estate, Business and DealBook sections of nytimes.com.

EXC LUS I V E

Real Estate Slideshow Our ongoing exclusive sponsorship of the real estate section slideshows provides high performing branding and lead generation for the featured properties.

25

61%| 39% M A L E | FEM A L E S K EW

PropGOLuxury owns and operates a leading luxury

34

real estate portal for English and Chinese readers.

AV ERAGE AGE

Through a series of extensive publishing partnerships, PropGOLuxury powers the real estate distribution and search platforms for leading publications including The Financial Times, Nikkei and Z-Property/ Zaobao.

D I ST RI B U T I ON :

Worldwide

COUNTRY

TOTAL VISITS

Greater China Region

202,958

United States

187,698

Japan

39,676

Taiwan

43,491

Singapore

26,705

$297k AV ERAGE H H I

98.5k U N I QU E M ON T H LY V I S I TS

345.6k PAGE V I EWS/ M ON T H

3 AV ERAGE # PAGES/ V I S I TOR

26

Property Distribution and Promotion Sotheby?s International Realty® brand properties will be syndicated across all PropGOLuxury partner sites, including property videos, and featured homes will be promoted on the homepage.

Custom Content Promotion Sotheby?s International Realty brand editorial content will be featured monthly in the PropGOLuxury news section, as well as via social media promotion and e-newsletters.

27

56%| 44% M A L E | FEM A L E S K EW

As the No.1 property website in Australia, with the largest most engaged audience across all devices, realestate.com.au receives more than 63% of the

35 AV ERAGE AGE

Australian adult population to their website every month looking at homes.

D I ST RI B U T I ON :

$119k AUD National

COUNTRY

TOTAL VISITS

Australia

25,040,968

United States

528,558

New Zealand

259,249

United Kingdom

178,029

South Korea

115,641

AV ERAGE H H I

13M U N I QU E M ON T H LY V I S I TS

123M PAGE V I EWS/ M ON T H

28

Banner Ads Consumer Targeting The Sotheby?s International Realty®?brand will run high-impact banner advertisements and video across the search results pages of realestate.com.au, targeting a highly affluent audience.

29

51%| 49% M A L E | FEM A L E S K EW

The South China Morning Post is a leading news

for more than a century with global impact. Founded

40

in 1903, the SCMP?s headquarters are in Hong Kong,

AV ERAGE AGE

media company that has reported on China and Asia

where it is the city?s newspaper of record.

To increase reach in Hong Kong and Asia, the Sotheby?s International Realty® brand advertising partnership with South China Morning Post will

$60k HK AV ERAGE H H I

ensure greater visibility to Hong Kong citizens and Asian consumers searching for homes worldwide.

D I ST RI B U T I ON :

Worldwide

COUNTRY

TOTAL VISITS

Hong Kong

1,500,000

Singapore

1,400,000

India

1,200,000

Malaysia

1,100,000

Philippines

980,000

30.7M U N I QU E M ON T H LY V I S I TS

63.9M PAGE V I EWS/ M ON T H

3.5 AV ERAGE # PAGES/ V I S I TOR

30

Homepage Takeover and Travel Section ?

Sponsorship The Sotheby?s International Realty®?brand will own the South China Morning Post homepage and Travel & Leisure landing page of SCMP.com during key months of 2022. Throughout the full year, the GPS unit, brand banners and brand videos will also be showcased via consumer targeting campaigns.

31

59%| 41% The Wall Street Journal is a global news organization

M A L E | FEM A L E S K EW

that provides leading news, information, commentary, and analysis. Published by Dow Jones, which has nearly 2,000 journalists in more than 75 bureaus around the world, The Wall Street Journal

45 AV ERAGE AGE

engages readers across print, digital, mobile, social, and video. For more than 130 years, building on its heritage as the preeminent source of global business and financial news, The Wall Street Journal includes

$192k AV ERAGE H H I

coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 41 Pulitzer Prizes for outstanding journalism.

52M U N I QU E M ON T H LY V I S I TS

D I ST RI B U T I ON :

Worldwide

COUNTRY

TOTAL VISITS

United States

39,293,698

Canada

1,474,853

United Kingdom

1,245,062

India

1,218,345

Australia

588,082

194M PAGE V I EWS/ M ON T H

3 AV ERAGE # PAGES/ V I S I TOR

32

EXC LUS I V E

Real Estate Thursday Article Buyout Thursday is one of the highly trafficked days where new global real estate coverage is being consumed online. Sotheby?s International Realty® will have 100% ownership of Thursdays globally (US, Europe and Asia) with fixed brand ad units on WSJ.com real estate article pages within the real estate section for every Thursday in 2022.

Property Listing Distribution Sotheby?s International Realty listings are listed and searchable across the following platforms: The Wall Street Journal, Mansion Global, Barron?s and Marketwatch, connecting exceptional properties to a high-net-worth audience

33

Media Advertising Units Positioned to target the same high net-worth and emerging affluent

GLOB A L PROPERT Y S EA RC H A D U N I T

This ad unit allows users to browse multiple properties directly from the ad unit to show a wide range of extraordinary properties. The ads will be customized based on user location, so consumers in a certain market can see homes most likely to match their interests. All property display feed

consumers around the globe, multiple Sotheby?s International Realty

approved properties will be automatically featured in the GPS ad unit.

custom brand ad banners will populate across all media partner sites.

Please Note: B RA N D B A N N ERS

A customizable GPS Unit Brochure is available on Design Vault.

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Consumer Targeting In 2022, the Sotheby?s International Realty® brand will continue their series of consumer-first strategies, reaching them wherever they go online, on social media and on the biggest screens. The brand?s goal is to identify and generate awareness among established and emerging consumers, who will be defined as in-market real estate buyers and sellers around the world.

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Property Distribution The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global media partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Once a home is showcased on sothebysrealty.com, it is exclusively distributed to more than 100 Sotheby?s International Realty affiliate websites around the world.

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© 2022 Sotheby?s International Realty. All Rights Reserved. Sotheby?s International Realty®is a registered trademark and used with permission. Each Sotheby?s International Realty office is independently owned and operated, except those operated by Sotheby?s International Realty, Inc. The Sotheby?s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.