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The Tower - The Independent Voice Of Kean University - November 2022 Issue

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Nov | 2022

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The JETS: Experience Is Back On Campus

By Andrey Nalbantov

have to present their solution at MetLife Stadium for the Jets' management. Kean University announced that The The solution involves a mixture of JETS: Experience course will return for a marketing, business management, design, second spring semester in a row. and communication tools. Students will Students who have completed 75 be able to use their individual skills in credits by the end of Fall 2022 and are one of those areas in order to successfully majoring in either contribute to the final communication, product. m a r k e t i n g , Suzanne Schwab, graphic design, or communications management, are professor, said, “Each eligible to apply for team has a task and the course. each student must The course use their experience offered as part from the classroom, of the university internships and any lectures from the partnership with JETS class to help the NFL team will solve the problem.” offer students the Schwab is one of opportunity to have the three professors an almost work-like that teaches the experience in the course. While form of a class. Schwab focuses on The Jets will task the communication the students with a aspects of the course; problem and require Dr. Shweta Singh, them to solve it. For marketing program this upcoming course, coordinator, covers students will have to the marketing and figure out how the management aspects Jets can build their Photo by Kean University Website fanbase in the United Kean University President Lamont O. Repollet, of the course, and professor Denise Ed.D., on the field at MetLife Stadium Kingdom. Anderson, is Students will be divided into teams, simulating and responsible for the designs and brandings. The course has an interdisciplinary stimulating a competitive environment. At the end of the semester, each team will continued on page 11

“The synergy between the 3 professors was incredible and it allowed us to guide the students to complete success”

The Importance of Social Media By Tyra Watts The usage of social media has increased within the last ten years or so. It has created a surge of influencers and content creators across various platforms such as Instagram, TikTok, YouTube, and many others. While social media can help connect people based on niche interests, it can also help people get jobs and connect with businesses and companies in hopes of a prosperous career. The importance of social media is shown here at Kean University’s School of Communication, Media, and Journalism, where they have a social media minor program and a social media course, COMM 3533. When minoring in social media, you have to take 18 credits. You are required to take COMM 3533, and you can pick two courses to take between these three options: COMM 2503 mass media, COMM 2920 introduction to journalism, and COMM 3660 public relations. You also can select three courses to take out of the following: COMM 2403 production foundation, COMM 3917 sports writing, COMM 3920 specialty writing for the web, COMM 3675 media advertising, COMM 3915 feature writing, COMM 4620 public relations writing, COMM 3003 media journalism, COMM 3503 media criticism, and COMM 3910 advanced journalism. Gina Gili, a communications lecturer that teaches social media at the Kean

“There is a beauty and a tragedy of this existence that we have with social media,” Nicoletti stated.

Photo by Tyra Watts

Kean’s Content Creation Network’s Instagram Page, @kean_ccn

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