How to Use Tiny URL for Digital Marketing?

How to Use Tiny URL for Digital Marketing?

Nowadays, a lot of people talk about digital marketing, but do they know what is a branded short link, and how to use tiny URL for digital marketing?

Tiny URL is a vanity URL, a custom short URL, or a branded link, which is quite beneficial in digital marketing. Tiny URLs are the compressed long web URLs, which redirect the user to the correct web address.

Custom short URL is a tiny URL that a user, as per their requirement, can customize it by including a brand name or a keyword. Many tools are available online for shortening the URL

Now let us look at some of the benefits of tiny URL :

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Social Media Tracking and Advertising - Advertising agencies use custom branded URLs for their social media posts and advertisements to create a consistent experience for users. It also helps in tracking users when they engage with different ads and posts. It traces the user’s longevity on a page, actions of them, their behavior towards a posting, or an advertisement.

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Boost Conversions - Vanity URLs provide better results .i.e (more clicks, conversions, sales, and revenues), when used on social media platforms such as Twitter, Facebook, and Instagram, as they have shown 10 to 20 percent more response as compared to lengthy URL.

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Build Brand Awareness - Custom short branded links are one of the best examples that help in building brand awareness. As when a brand name is inserted in a customized short URL and used while posting ads or posts on social media platforms, it gives a clear picture of the brand by its brand name to the user, and people are more likely to click on it.

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Make An Impression - For the release of e-books or webinars, case studies, partnerships, new hires, new service launches, sales emails short URLs are used as the short URLs look polished, which creates an impression and sets you apart.

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Promoting Special Comments - Short URLs not only help in online activities, but they do help in offline marketing activities such as special campaigns, billboards, and print too.

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Usage on Social Media Platforms - Vanity URLs are highly used on social media platforms while posting, sharing posts, running advertisements, comments, and emails on different social platforms such as Facebook, Instagram, Twitter, Linkedin, etc.

For more information, visit- https://www.thetiny.in/