SCOTT KUNKEL, LENNY GILMORE, LANI PARILLA, JOSH LANDOWSKI, LAVINA SOLOMONVA
DESIGNERS
CLAIRE PERKINS, BELLA DELMONICO, COOPER BRANNIGAN
ADVERTISING & PARTNERSHIPS
MARSHAL HARTMAN-ROHRER
To reserve your spot in the next edition of PRINTED by The Tease or to learn more about opportunities to partner, contact yourstruly@thetease.com.
PRINTED by The Tease is published bi-annually by The Tease Media: FSO Enterprises.
ON THE COVER
HAIR LEAD: JANINE JARMAN FOR PURE BRAZILIAN
PHOTOGRAPHER: SCOTT KUNKEL
HAIR ASSISTANT: ILLY FUNES
MAKEUP LEAD: JAYME KAVANAUGH
MAKEUP ASSISTANT: AMANDA THORSSON
CREATIVE DIRECTOR: JEFFREY C. LUNNEN
MODEL: KENNA ZHANG
PRODUCTION ASSISTANT: RESA COLE
EDITING: COOPER BRANNIGAN
welcome to PRINTED BY THE TEASE
TO SAY THERE’S A LOT GOING ON RIGHT NOW would be an understatement. Obviously. How else should we describe these times exactly? Every hour brings a new surprise, delivered to us digitally via push notifications, DMs and texts—not all of them good.
It is my hope that this first issue of PRINTED is a good surprise.
In this issue, we spotlight the professional beauty industry’s dreamers, artists, innovators, rule-breakers, and worldbuilders—some are known to you already, many others (we hope) will be new. You’ll find kit checks from Donni Davy, Rena Calhoun and Nikki LaRose-Bonaldi, summer hair color and nail trend predictions from Biancia Hillier and Alisha Rimando, profiles on the barbers you need to know and visits to Logan Parlor in Chicago and the Hair by Schwarzkopf Festival in Berlin.
and Keya Neal, about the choices they’ve made, professionally and personally. We asked the questions you’ve always wanted to have answered and this group did not disappoint.
We also grapple with tensions—with what we are meant or expected to do versus what we actually do. We talk with beauty pros and founders, like Cesar Deleon Ramirez, Kendra Alia, Amanda Bavaro, Cassie Carey, Anissa Salazar
Then there’s the stunning visuals! I am thrilled that we are able to share “We’ve Always Been Here” from Jamie DiGrazia and Manda Ziegelman (both Redken artists and Sam Villa ambassadors) for the first time. DiGrazia, founder and executive director of HAIR HAS NO GENDER™ NFP, and Ziegelman created a bold collection that “celebrates queer identity, gender diversity, and the beauty that exists beyond the binary” which feels more important now than ever before. For our cover story, “It’s Giving Disco,” brought to you by Pure Brazilian, I was able to collaborate with the inimitable Janine Jarman. Our shoot was heavily influenced by our shared love of 70s Cher and the slinky femininity of that time—a total fever dream made real. We also have Good Dye Young “glitching out” with masterful color placement on singer and brand co-founder Hayley Williams by the brand’s other co-founder Brian O’Connor. Pure eye candy escapism.
I know that we’re competing for your attention. This issue of PRINTED is up to the task.
rey C. Lu en
EDITOR-IN-CHIEF | JLUNNEN@THETEASE.COM
TABLE of CONTENTS
10. SUMMER TRENDS & ESSENTIALS
18. KIT CHECK
DONNI DAVY RENA CALHOUN
NIKKI LAROSE BONALDI
24. Q&A
KEYA NEAL CASSIE CAREY KENDRA ALIA
32. 6 BARBERS TO WATCH
36. FIELD NOTES: HAIR BY SCHWARZKOPF FESTIVAL
40. TEASE TOURS: LOGAN PARLOR
44. WE’VE ALWAYS BEEN HERE
48. GOOD DYE YOUNG
52. DISCO SUMMER
58. TECUANE FOUNDER ANISSA SALAZAR
62. WHEN IMAGINATION RUNS FREE WITH CESAR DELEON RAMIREZ
68. AMANDA BAVARO CALLS OUT BEAUTY INDUSTRY “BRAINWASHING”
70. RULE BREAKER AWARDS
96. SALON PROFESSIONAL INDUSTRY EVENTS
OPPOSITE:
HAIR LEAD: JANINE JARMAN
PHOTOGRAPHER: SCOTT KUNKEL FOR PURE BRAZILIAN
HAIR ASSISTANT: ILLY FUNES
MAKEUP LEAD: JAYME KAVANAUGH
MAKEUP ASSISTANT: AMANDA THORSSON
CREATIVE DIRECTOR: JEFFREY C. LUNNEN
MODEL: DOM FORLETTA
PRODUCTION ASSISTANT: RESA COLE
EDITING: COOPER BRANNIGAN
TRENDS & ESSENTIALS
SUMMER NAIL TRENDS: texture, color and a nude comeback
by alisha rimando
SUMMER IS HERE and with it comes a wave of nail trends that are anything but boring. This season is all about expressive textures, playful colors, and modern twists on timeless classics. Whether your clients are headed to the beach or the boardroom, there’s a summer nail look to match and this year, creativity knows no bounds.
THE NUDE BASE TREND isn’t going anywhere. It’s the perfect canvas for bold designs without going over the top. From milky pinks to sandy taupes and neutral beiges, a clean nude sets the stage for colorful French tips, shimmer-packed foils, and intricate textures that shine without feeling overwhelming.
TEXTURE IS KEY to elevating this season’s sets. From subtle shimmer to dramatic 3D elements, it’s all about depth and dimension. Take Alisha Rimando’s navy French with sculpted 3D gel, equal parts edgy and chic. The metallic foil catches the light, while the raised gel adds movement and drama.
FOR A BOLD STATEMENT, try bubble or foam art like Tiffany Claborn’s soft, bouncy design. It’s playful, modern, and perfect for standing out, especially when paired with metallic accents.
Not into raised textures? TRY INLAID OR “UNDER THE NAIL” DESIGNS that create the illusion of depth with a smooth finish. Nail artist Tracy Lee’s Moana 2-inspired set is a gorgeous example, blending oceanic hues and embedded textures in magical ways.
Another showstopper is Kirsty Meakin’s inlaid rose blossom. The delicate unfolding petals appear embedded beneath the nail’s surface, delivering a sleek, glass-like finish that’s pure elegance.
Feeling bold? GO ALL IN BY MIXING COLORFUL FRENCH TIPS, FOIL ACCENTS, AURA EFFECTS, AND 3D GEL for a full-on summer statement. Summer 2025 is all about creative freedom. There are no rules, just have fun and make it your own.
When you’re ready to try these looks for yourself, visit GLOSSARYLIVE.COM where you can watch the magic unfold in video tutorials—or download printable step-by-step guides for your favorite summer styles!
tiffany claborn
kirsty meakin
SUMMER HAIR LAUNCHES:
Summer brings us all hotter, brighter days. What about bolder colors? More adventurous styles? Yes and yes. Get ready for whatever your clients request with this season’s newest and or most buzzed-about products across color, care and styling!
styling!
by robin margate
A delicate hair oil that deeply nourishes hair inside and out, leaving it visibly smoother and shinier. Just add 2-5 pumps to towel dry hair, comb through and style as usual. James Earnshaw says it creates “the most beautiful glass hair finish you’ve ever seen”! Shop at us.wella.professionalstore.com.
The lightener that celebrity colorist Jacob Schwartz (Margot Robbie, Sydney Sweeney, Brie Larson—before her buzzcut) swears by, because it provides optimal lift with minimal breakage! Integrated with Anti-Metal Bond Protection Technology, this high performing powder lightener lifts even the darkest bases and advanced neutralization for clear, cool blonde results. Shop at salonory.com.
K18REPAIR™ STARTER SET
Protect, strengthen and repair hair in 2 steps. Yes, really. This salon-exclusive damage repair service powered by K18PEPTIDE™ works for all hair types through lightener, color, chemical services, and heat. Shop at cosmoprofbeauty.com.
DAVINES WE STAND FOR REGENERATION HAIR, BODY AND FACE BUTTER
This new, multi-use product softens and hydrates both skin and hair, bringing together beauty and sustainability. Formulated with regeneratively grown organic Calendula extract cultivated at the European Regenerative Organic Center in Parma, Italy, it’s designed to nourish providing a rich, indulgent experience for every use. Shop at us.davines.com.
In an industry that never stands still, you need more than passion. You need a partner. A platform. A powerful network. That’s the Professional Beauty Association (PBA) — the force behind your every stage, every pivot, every breakthrough. Whether you’re a student, stylist, educator, salon owner, distributor or manufacturer, PBA membership moves with you.
Grow smarter with exclusive education and industry trend reports
Get support when it matters most — with access to scholarships, grants, and disaster relief funding
Be seen at major industry events and connect with leaders who open doors
Stand tall with legislative advocacy that protects your profession
This is more than membership. It's a career investment! Be part of the movement — and let PBA back you every step of the way.
R+COLOR HYPERMATIC 10-MINUTE DEMI-PERMANENT LIQUID HAIR COLOR COLLECTION
GOOD DYE YOUNG GLITCHED COLLECTION, SEMI-PERMANENT SHADES
We’re obsessed with these electric semi-permanent colors (“Limelight,” “Brainwash,” “Sonic Wave,” and “Space Out.”) Good Dye Young is clean, vegan cruelty-free and Leaping Bunny certified. Their formulas are super conditioning with a high-quality cream base that’s like a hydrating hair mask! Read more at gooddyeyoung.com.
Whether you’re glossing, toning, doing root taps or blending grays, the results are stunning—and you get them in 10 minutes! R+COLOR’s newest collection also features celebrity colorist Jenna Perry’s signature shade GC8 Twenty-Four K, a gorgeous copper gold. And its clean formula is free of ammonia, fragrance, gluten, formaldehyde, parabens, silicone, resorcinol, and PPD. More info at pro.randco.com. CODE RED
The newest addition to the KEVIN.MURPHY color portfolio, KEVIN.MURPHY+CODE delivers smart permanent hair color— the first permanent color powered by skincare. The vegan line features 91 shades to choose from, organized across 4 families (natural, cool, warm and special shades) for modern color with up to 100% gray coverage. More info at kevinmuprhy.com.au.
KEVIN.MURPHY+CODE
SUMMER’S HOTTEST HAIR COLOR TRENDS: according to celebrity
colorist bianca hillier
by the tease editors
IF YOU’VE BEEN ONLINE at any point this year you’ve heard about “recession blonde” or brunette. The gist is that with all of this “economic uncertainty” clients are opting for darker hues that look less severe if they miss a color appointment or two.
However buzzy, colorists know this isn’t actually a new phenomenon. Colorist to the stars and OLAPLEX ambassador Bianca Hillier explains, “the majority of my clients request a low maintenance color that only requires a once a year highlight touch up or a toner every couple of months. They love the way my balayage grows out because it continues to look fresh even if they don’t live in the area and can’t get into the salon for frequent maintenance.” More bluntly, she says, “lived-in color can sometimes be overhyped in the media but it’s definitely a classic that won’t ever go out of style.”
That settled, we asked Hillier about the hair color trends that are most exciting to her right now—the ones just breaking. Below, three of Hillier’s favorites, including how to achieve them with advice on technique and product recommendations for the best effect!
FANTASY COLORS
On the opposite end of “lived-in” lives fantasy colors—colors that are found in nature, but not exactly natural… “Brighter Coppers have been here to stay year round. Pinks have made a big comeback this festival season and are sticking around for the spring and summer,” says Hillier. The upside? “Fantasy colors are a temporary commitment and so much fun!”
Hillier says, “When copper is being refreshed I like to use L’Oréal Dia color to paint the new growth. Once the color has processed on the new growth, for the correct amount of time, I will gloss the rest of the hair with Dia color as well to ensure that all of the
hair is refreshed.” Pro-tip: “Coppers can be tricky but always remember to add a little bit of gold for an extreme reflection and sheen.”
When it comes to the pinks and other pastels Hillier emphasizes, “I always ensure I have a blonde canvas that is light enough for the color to show its true tone. If the hair isn’t light enough I hand paint my signature sculptural balayage for movement and lift.” Her approach? Custom color Pravana vivids. “Pravana is perfect because it fades well and can be a temporary change of pace,” says Hillier.
PINK HAIR, DO CARE
THE OLSEN DIP BLONDE
Like everything early aughts, Mary-Kate and Ashley Olsen are back in the zeitgeist. (But did they ever really leave?)
“The Olsen twins are iconic and so is their low maintenance blonde,” says Hillier.
“When creating the Olsen dip I always paint using my sculpted balayage technique using Redken flashlift lightener.
I paint each highlight onto the hair according to the haircut and how the hair falls.” Hillier tells us, “the key to getting the Olsen dip when toning is to have a gradient from dark to light using Redken Shades eq gloss.” She adds, “this look is low maintenance so it’s key to ensure the root is blended/dark enough for an easy grow-out. When formulating for the root, take a look at how light/dark the natural hair is and how light you prefer the tips to be- then calculate a seamless blend.”
With this trend being intentionally effortless-looking, Hillier says it’s a “necessity to add shine.” Her choice? Gloss
Absolue Glaze Drops High-Gloss Lightweight Hair Oil from Kérastase. She says, “This oil is lightweight but extremely nourishing.”
WE DON’T KNOW HER. RECESSION HAIR?
The last of Hillier’s favorites was all the rage in fashion shows across New York, London, Milan and Milan. She says, “The runways have spoken and boho is back. Sexy, chic and effortless.” What’s great about this trend is that it’s far from onesize-fits-all. “Boho brunette can be warm and glossy or matte and mousy, it’s all about creating the most natural hue for the individual skin tone,” explains Hillier.
“When achieving a boho brunette, I like to tone with sheer colors. Maria Nila has the perfect sheer collection that doesn’t fade too brassy.” She adds, “since red
is the underlying pigment of all brown levels it’s often difficult to fight the brassy fade but Maria Nila fades true to tone.” When it comes to the formulation Hillier says, “I avoid any colors that are too deep or too warm. The goal is to create a color that compliments my client’s skin tone, that can have minimal maintenance.” For a fully custom result Hillier loves “adding sculpted balayage highlights to give movement and depth to the hair once the base color/canvas is perfected.” Pro-tip: “Maria Nila has a large range of colour treated shampoo and conditioners to help keep the color fresh between appointments.”
BOHO BRUNETTE
kit check: DONNI DAVY
by robin margate
SINCE BURSTING ONTO THE SCENE IN 2019 as the makeup department head for HBO’s culture-shifting “Euphoria,” LA-based Donni (Doniella) Davy has had an outsized impact on beauty—helping to launch several now-mainstay members of young Hollywood and inspiring millions of fans across the globe to recreate her most iconic, high impact looks.
Davy’s embrace of wild color and maximalist sparkle is often imitated but never duplicated. This singularity is front in center with her own brand, HALF MAGIC BEAUTY, which features the high-performance products you’d expect, but with thoughtfully designed packaging. Seriously, recycled and recyclable materials, a customizable “forever” palette and compostable compacts, plus a mailback recycling program. Whether it’s a personal or professional project, she is always five steps ahead.
READ ON FOR DAVY’S PRO-APPROVED PRODUCTS FOR SET, INCLUDING HER HALF MAGIC BEAUTY MUST-HAVES, BELOW!
1. HALF MAGIC BEAUTY DEW LOCK SETTING SPRAY
“I could never find a setting spray that did everything I wanted it to do, so I made my own! It’s non-comedogenic, alcohol-free, fragrance-free, locks moisture into the skin with glycerin, and makes makeup look more like skin, and last longer. Makeup pros LOVE this setting spray.” $23, halfmagicbeauty.com.
2. DIEUX SKIN AIR ANGEL AND INSTANT ANGEL MOISTURIZERS,
“They make smaller sizes now, perfect for the kit. Air Angel is oil free and Instant Angel is heavier. These two options are all I really need in my kit for moisturizers!” $80, dieuxskin.com.
3. A HUGE RANGE OF FOUNDATION COLORS DEPOTTED INTO TINY BOTTLES
“Shout out to Makeup by Mario for making a pro set of tinies! These don’t leave my kit.” $44, makeupbymario.com.
BUDGETFRIENDLY
3. 4. 5. 6. 7. 9. 10. 8. STRONGHOLD BROWS
Davy’s embrace of wild color and maximalist sparkle is often imitated but never duplicated.
4. MAC STUDIO FIX CONCEAL AND CORRECT PALETTE
“These are NECESSARY. If you’re a pro MUA or aspiring MUA, these mini palettes contain a full range of mass tones, undertones and even adjuster/corrector shades so that you’re ready to work on every and any skin tone.” $42, maccosmetics.com.
5. HALF MAGIC FLIK ERASER
“This is a felt tip makeup corrector pen filled with oil-free Micellar water that I created to erase smudges or mistakes from eyeliner, mascara, or lipliner. This is my secret weapon for making winged liner sharper.” $22, halfmagicbeauty.com.
6. MY COLLECTION OF SPIKY MANGA LASHES
“Even if I’m not going for an exaggerated spiky look, I love cutting the strips up into little clusters to build volume and definition on lashes.” $8, amazon.com.
7. SHISEIDO EYELASH CURLER
“I’ve found that this particular curler really gets the job done best for short lashes that don’t want to curl.” $27, sephora.com.
“These are super longwear, and each one has two shades so that you can outline and contour/shade/sculpt the lips. The dual-ended element is super useful for a pro kit. We have a wide range of shades from neutrals to hot pink to a true black.” $17.50, halfmagicbeauty.com.
9. HALF MAGIC BEAUTY GRIPPIE BROW CLEAR BROW GEL
“My ride or die brow gel that I launched because I was sick of strong-hold brow gels becoming hard or crusty on the brows. This formula truly feels weightless, and your brows don’t actually look like they have product in them, but they behave like they do.” $20, halfmagicbeauty.com.
10. GLOSSIER BROW FLICK MICROFINE DETAILING PEN
“I love using these to draw individual hairs to build airy-looking natural brows. I sometimes use them for freckles too.” $18, glossier.com.
@rena.c h n
1. 2.
Tkit check: RENA CALHOUN
by jeffrey c. lunnen
HERE’S NO HOTTER CELEBRITY HAIRSTYLIST RIGHT NOW THAN RENA CALHOUN. Born and raised in LA, Calhoun trained at the Vidal Sassoon Academy, cutting her teeth assisting Tom Brophy and Adir Abergel before going out on her own. And when she did? Wow! Calhoun has cultivated an impressive roster of clients that includes Hollywood’s coolest—we’re talking Mikey Madison, Hunter Schafer, Nava Mau, Devery Jacobs, Beatrice Grannò and more — and created work that’s adored by millions whether on the red carpet, editorial spreads or “Saturday Night Live.”
BELOW, WHAT’S ACTUALLY IN CALHOUN’S KIT.
1. VIRTUE LABS - VOLUMIZING PRIMER
“This is truly one of the most versatile products in my kit. Not only does it act as a volumizer, but it also serves as a foundation builder, creating memory and longlasting hold without leaving behind any sticky or crunchy residue. I find myself reaching for this spray on nearly every client, using it in a variety of ways. Most commonly, I apply it at the roots for lift and mist it lightly through the mid-lengths and ends to enhance hold. It’s also incredibly effective for sculpting and shaping; I’ll often spray it on and use a diffuser to lock styles into place. With so many uses, this spray is an essential tool for effortlessly controlling and manipulating the hair.”
$40, virtuelabs.com.
2. ORIBE SUPER FINE STRONG HAIR SPRAY
“This is hands-down the only hairspray I fully trust not to let me down. I’m usually pretty light-handed with product, but no matter how much of this I use, it never flakes, never leaves a weird residue, and always brushes out like it was never there. That’s a huge deal, especially on shoots or jobs where I need to switch up looks throughout the day. I need something that gives serious hold but can disappear in an instant when it’s time for a change, and this one delivers every single time.”
$46, oribe.com.
3. RŌZ - SANTA LUCIA STYLING OIL
“This is the most gorgeous lightweight hair oil! It gives the hair that rich, lustrous look without ever feeling heavy. I love using it as a finishing touch when I want that silky, polished finish. It’s even light enough to smooth flyaways around the part or hairline without leaving any greasy shine. Just a little goes a long way, and it always makes the hair look effortlessly polished.” $45, sephora.com.
4. BUMBLE AND BUMBLE. DRYSPUN TEXTURE SPRAY
“Great for when I need a bit of grip and light hold, especially on silkier hair textures that can be tricky to work with. It’s perfect for when I want to break up the texture and add a little lived-in feel without weighing the hair down. I love giving the hair a generous spray before working it into an undone updo or any style that’s meant to feel soft, effortless, and a little bit imperfect, in the best way. It gives just enough control to shape and mold the look, while still keeping everything looking touchable and natural.” $37, sephora.com.
5. REDKEN MAX SCULPTUNG GEL
“Another high-hold hero that never ever flakes! I’m obsessed with the control this gel gives me. It sets hair in place beautifully, but what I really love is how flexible it is. Even once it’s dried down, a bit of water reactivates it, making it super easy to reshape or restyle without buildup. It’s the perfect balance of strong hold and workability.” $25, redken.com.
6. R+CO BADLANDS DRY SHAMPOO PASTE
“For me, versatility is everything. When you’re on set or prepping a client for the red carpet, you never know what last-minute change might pop up, and having products that can do more than one thing is a total lifesaver. This one’s a standout I reach for all the time. It’s the perfect hybrid of a dry shampoo and a pomade. It absorbs oil, making the hair feel fresh and weightless, but because it also has that pomade element, I can use it to shape, define, and rework the hair with total control. It’s the kind of product that adapts to whatever the moment calls for.” $34, randco.com.
7. IBIZA BOAR BRISTLE BRUSH EX4
“I’ve had the same round brush for nearly a decade, and honestly, I have no plans to replace it anytime soon. It’s one of those rare tools that just gets better with time. At this point, it’s become a total safety net for me, something I can always count on. The handle is super comfortable to work with, and the bristles give the perfect amount of tension, no matter the hair type. It’s reliable, durable, and an absolute staple in my kit.” $52, ibizahair. com.
8. HONGO BEUY PRO 107 COMB
“This is another one of those tools that makes me feel like I could never use anything else. The fine teeth give me the control I need when precision matters, and the wide teeth are perfect for when I want a bit more ease and flexibility. It’s just perfectly balanced. Honestly, there’s no better comb, I
3. 6. 5. 7. 4. 8. LIGHT HOLD 10.
RELIABLE
probably have at least four or five of them on me at all times!”
$4.95, japanprotools.com.
9. HOT TOOLS PRO 24K GOLD MARCEL IRON
“I’ve always loved working with a Marcel iron, it gives me so much more control over how much heat or tension I’m applying to the hair. It’s all about that precision. These are the irons I learned to curl and set hair with, and they’ve been my go-to ever since. No matter how many new tools come out, I’ll always come back to my Marcels, they just feel good in my hands.” $49.99, amazon.com.
10. Y.S. PARK BACKSTAGE COLLECTION PINS
“These U-pins are incredibly durable but still super comfortable for my clients. The ridged texture gives them just the right grip, so they stay put without sliding around. They come in a range of shades to blend seamlessly with different hair colors, and honestly, they’re so reliable I can’t even remember the last time I reached for a classic bobby pin.” $24, saloncentric.com.
Akit check: NIKKI LA ROSE
by madeline hickey
S TEMPERATURES RISE, achieving a fresh and flawless look that’s sweat-proof becomes essential. Professional makeup artist and social media sensation Nikki La Rose-Bonaldi has amassed a dedicated following of nearly one million followers/subscribers because she tells it like it is.
1. 2.
IN THIS EXCLUSIVE Q&A, NIKKI REVEALS HER TOP SUMMER BEAUTY PRODUCT RECOMMENDATIONS, the things she actually uses to keep clients looking their best when it’s hot as hell.
1. ONE/SIZE BY PATRICK STARRR ON ‘TIL DAWN MATTIFYING
WATERPROOF SETTING SPRAY FULL
“In no particular order but if I had to choose a number one it would absolutely be the ONE/SIZE beauty ‘On Till Dawn setting spray. The amount of bottles I’ve gone through is shocking! This is my final spray I use to LOCK down my clients makeup, it creates an invisible seal that helps block sweat and oils. A game changer when doing makeup in humid conditions.” $32, onesizebeauty.com.
2. CHARLOTTE TILBURY AIRBRUSH FLAWLESS SETTING SPRAY
“Charlotte Tilbury Airbrush Setting Spray is a go-to when locking in makeup on dryer skin types, I love spraying this formula throughout the complexion layers to lock each one down!” $38, ulta.com
3. L’ORÉAL PARIS MASCARAS - VOLUMINOUS AND LASH PARADISE
“You’ll never catch me using anything other than waterproof mascara, even in winter, it’s not worth risking transfer! Some of my favorites are L’Oréal Voluminous, $9.99, and L’Oréal Lash Paradise, $11.99.” lorealparisusa.com.
“The urban decay 24/7 gel eyeliners are a holy grail when creating eye makeup looks that I need to LAST. They glide on, blend out easy—but, most importantly, they stay put!” $23, urbandecay.com.
5. CHANEL LE ROUGE DUO ULTRA TENUE ULTRAWEAR LIQUID LIP COLOUR
“Chanel double ended, longwear lipsticks never, ever leave my kit! They are budge proof on the lips and never fail me. Especially for an event or anytime I’m not on set with my client to touch them up. The best part about these is the clear top coat on one end that locks the lip color in and adds comfort and shine. Pricey but worth every penny!” $50, chanel.com
6. FENTY BEAUTY FAT WATER HYDRATING MILK TONER ESSENCE AND SUPERGOOP! GLOWSCREEN
“During the summer I lighten up the amount of skin prep I use and pair it down to 2 steps depending on the client. A hydrating toner like the Milky Essence from Fenty to plump and hydrate the skin, followed by a one and done product like the Supergoop! Glowscreen. This adds a lot from within—a glow that doesn’t look sweaty underneath makeup and doubles as a primer. ” $36, fentybeauty.com & $38, sephora.com
& GLOW
A CONVERSATION WITH KEYA NEAL about greatness and how to move in these times
by jeffrey c. lunnen
Keya Neal doesn’t just teach — she transforms. IYKYK! From her early days behind the chair to her evolution as a nationally recognized educator and founder of Texture vs Race, Neal has rede ned what it means to lead in the beauty industry.
In this conversation, Neal opens up about the journey that brought her to education, reflects on winning one of the industry’s biggest awards, and tells us how she’s using her platform with discernment in today’s polarized political landscape.
Jeffrey C. Lunnen: Did you always know you were going to do hair?
“I didn’t. I was in college as a journalist. I went for journalism and public relations and I think I just got bored with it really quickly and so I started contemplating not going back over a break. And one of
my friends said, ‘You should go to cosmetology school.’ And I literally was like, ‘For what?’ And she was like, ‘To do hair.’ I was like, ‘For who?’ And she’s like, ‘People.’ I’m like, ‘For money?’ And she was like, ‘Yeah, you do good hair. Like, you do your hair and, you know, you play in mine and you wear makeup.’
How did you get your start?
“So I ended up asking the guy that was doing my hair. I mentioned it and he said ‘well if you go, go to Dudley’s in North Carolina.’ It was pretty much kind of like the Black version of Vidal Sassoon. And they had people come from all over the world to come to their schools.
And I went there. I wasn’t good, Jeffrey. I sucked. I literally sucked. I don’t know if I could stress that enough. Like when I called my mom and said, ‘Ma, I suck.’ She was like, ‘Oh, why do you think that?’ I’m like, ‘cause they told me, they said, ‘I suck.’ They said, ‘You suck.’ Like,’ why are you here? Who told you to come to the Cosmetology School?’ And I just outworked it — I outworked it because I was smart. I was a journalism major. So that meant reading, absorbing information, words, literature. I was my jam. So I understood everything in that book from page one to the end. And so they couldn’t send me home. I was too smart to send home!”
Working behind the chair and educating others to be better behind the chair are two very different things,
what inspired you to get into teaching?
“[At Dudley] their next door, in another building, was their advanced education — where pros would come in for the week to learn. And as an honor student, I was able to come over on the weekends and be a part of that process. So we were assisting, we were helping the students, we were learning, we were able to do makeup. Being in that environment yielded my thought for education. Like that’s where I think the seed was planted first to be an educator, to be a platform artist, because that’s what that was about. And Dudley was so crisp! Everybody wore suits, everybody had to wear navy, everybody wore pantyhose — just talking about the early 90s, you know, you had to be a certain way. And so that really instilled in me like, I wanna do that.”
So what was it about the instructors? What was it that sort of awakened something in you?
“Well, one, it was the heart of the company. The company felt like at a core value, no one leaves until they got it. Everyone had to be that
way, but all of the instructors were, they were just highly educated. They were insanely skilled, but they knew how to trigger all your senses at once. So a lot of the presentations had to do with a lot of slick commentary,deep education, wild presentation, smells, like they would take, you know, they’d ask and [gestures like she’s spraying the air with hairspray] tell you to smell the air. And it was all the things like they made you feel like you were, you were at a show when you watched them. And it was nothing like it. Like I had never seen anybody like it.
So I got mentored, I worked my first salon before I moved back to Charleston, I worked with one of the [Dudley] educators. She had a salon and went to Salem and I worked under her to perfect the craft. When I did come back to Charleston, I stayed connected to Dudley. So that meant when they did classes, I used my salon as a host. If they needed assistance,I assisted for at least 10 years.
And then shortly after, a company was developed called Influence Hair Care. And they were like almost a carbon copy of Dudley and they gave me my first shot. But here’s the thing about it. I was great from day one with them. Okay. And the reason why I was great at day one is because I had been on the runway for so long with Dudley. By the time I got on their stage, I knew exactly what to do and exactly how to show up and exactly how to engage. And I was great at doing hair by then.”
Tell me what makes a great educator.
“I was great from day one. Great from day one, meaning I had the stage presence. I knew how to do hair and not be in the way visually. That’s a huge thing for me. Some people know how to do hair. They know how to demonstrate hair, but they don’t know how to educate on hair. There’s a difference between facilitation and education, right? There’s a difference between facilitation and demonstration. And so you very seldom hit with someone that has all three. So I was a dynamic speaker, I was a dynamic demonstrator, and I was a dynamic facilitator, meaning I could get you to see what I was saying even if you wasn’t seeing it and that’s a difference. I can teach a class with the camera off and still get you to see what I’m saying.
I got a lot of education. I stayed behind the ground. I asked the questions. I viewed, I followed the people that I wanted to aspire to be behind. So I have a right to say that, oh, yeah, I became great at what I did because I put the work in to do it. Nothing was inherent. Nothing was inherent. I didn’t just learn it. I earned it. That is a fact.
And so, when the NAHA [win] came along, one, I was a Black woman winning it for the first time. Two, I was a woman who has stood on her authenticity so much in that moment.”
Talk to me about that NAHA win, what did it mean for you?
“It came at a time where I really needed it emotionally, socially, all the things, but it means so much because it means that my peers see me and that they acknowledge what I bring to the industry. I needed them to know that I was much more than just an aggregate of whatever the conversation was at that point, I brought so much to the industry. And so it was kind of a relief, so to speak, because I’d been holding my breath thinking, ‘Do I ever want to do this again?’ Like, ‘do I even want to be here?’ And it was a huge nod and a pat on the back and that speaks volumes for me and it did give me wind that I didn’t know I needed at that time. With all that was going on, bandwidth was, was running really, really thin, you know? Like you, you just get to a point where you’re like, I’m speaking to people who don’t have ears to hear. And so you, I started to shut down a little bit. And I started saying, you know, I think, I think I want to come out of this. Like, I don’t think I want to do this anymore. And so the win, it was almost like a resuscitation. And so I think they blew breath in my chest.
I don’t know about you, but I will hold my breath sometimes. And you have to remember like, girl, breathe. And so I don’t think I knew that I wasn’t breathing. So when they, when I, they announced it, that, you know, that I won, I think my first impulse was to take a huge deep breath.”
What has it meant to be awardwinning? Has it opened doors? Closed them?
Keya Neal: “So [the win] gave me an opportunity to reassess. Okay. To reimagine, because I was already kind of questioning things, but I was really in a tap out. Like I was in just tap out mode. I just wanted to reevaluate, reimagine, rediscover, realign, recalibrate how I’m going to show up and what capacity am I going to show up and for whom I will show up. And I’ve just had time to do that. And so I’m actually really excited.”
You have been working tirelessly to change the salon professional industry for years, insisting that it be more inclusive of Black people and of all hair textures — even literally creating spaces via Texture vs Race for hairstylists to experience the full spectrum. What does Texture vs Race mean to you?
“Honestly, TVR is that space where like-minded people come together.
But you don’t know you’re in ‘like mind’ until you’re in ‘like space.’ And sometimes it’s hard to get people into like space because they are too busy wanting to like it. And they want to have this preconceived expected promise that they’re going to like it. And you got to want to feel better, do better, show up better, evolve better than you want to like the process. I don’t like medicine, but I like that I’m gonna feel better on the other side. So sometimes you gotta take a little medicine, but if I’m afraid of medicine, that means I’m okay with being sick and all the symptoms.
[TVR] is nothing like what people think it is. And I’m not even sure if that’s because the name has always kind of done itself in? Somebody told me that recently. They were like, ‘You might think about changing the name.’ And I was like, ‘I don’t know.’ I said, ‘the name jarred people and I think it was meant to start conversation.’ And I think it has. Why do you think that is? Let’s talk about that for a second. What Texture vs Race, like at its core, it is doing what it’s telling people. At its core, it underscores the fact that hair is a fabric, not a race. People can’t get past race because race, white and other key words like privilege, those words trigger people. So when they see it, they automatically think racism, racist, supremacy, and all these things that they don’t want to necessarily be associated with. Because those have a trigger, a trigger response. Because those have a trigger, a trigger response, guilt, you know, all of those things — fear. And so because there’s this trickling effect, they tend to go, ‘Oh God, I’ll be talking about race.’ They don’t even see that I’m saying. I’m saying it ain’t about race. That’s what I’m really saying. Texture has nothing to do with race. It’s a versus, not together. It’s verses, did you not read? It said versus this, versus that — not this because of that. But when you are so, when you are so sensitive, anything will prick you. Anything.”
What do you think about the current political environment, particularly the rolling back of diversity, equity and inclusion efforts, attacks on Black history and the LGBTQ community, cracking down on women’s rights and more?
“I love it that people are more open about how they really feel, because that saves me the trouble of trying to figure it out. I don’t like to discover things, per se. Ask my husband, my kids. I’m like, you better off telling me something. It’s wasted energy to an extent, right? So I feel like people who are taking their masks off, I actually have the most, I am most peaceful ‘cause now I can say, oh, okay, great, you, that’s you. Okay, well, you go over there.
Now, you are a them because there’s us and then there’s them, right? This is where the new segregation comes in. I told you this, the last podcast or before, I said there was a new segregation coming upon us and I didn’t think people were willing to hear it, but I knew over a year ago, maybe the beginning of ‘24. I started saying there’s a new segregation upon us and there’s going to be a ‘us’ and a ‘them’ and that it’s going to be that the ‘do’s’ and the ‘don’t,’ those that do want a world where everyone can live and thrive in peace and show up the way they want to exist the way they want to have their basic human rights, all of that. Then it’s going to be the them that don’t, because what is that, what is the opposite of diversity? What’s the opposite of equity, what’s the opposite of inclusion? If you’re okay with answering what that is and you’re okay with that, then I need you to be over there and I can, I am — there doesn’t have to be a protest. I’m not going to blow your whistles. I’m not writing no letters. I’m not, I’m not [doing] any of that. I’m just going to stay away from you.”
Do you think the salon professional industry should be hosting events in states with policies that are hostile to many beauty pros — Florida, Texas?
“I will tell you this. I would tell this particular show and organization to really rethink where they wanna be. And they have to take a stand in that. Will we come? Yes. Will we be kind of fearful? Have our head on swivel? Absolutely. Would I spend my money independently of doing something so magnanimous for one time, one year? Would I spend my money outside of that? Absolutely not. I do not go. I do not go asking, but I do not go to Florida for anything.
and then we will be looking at something else. We’re living in a very ambiguous space. Like no one knows exactly what to expect. And I think the only thing we’re clear on is that we’re unclear.”
So what the hell can we do? Where do you see things going from here? I ask because so many see you as a leader.
And it’s going to be necessary at some point because eventually people are going to start making… having expectations of you to change that, right? Can’t you find someplace else to go? That isn’t so violent and unsafe for your attendees? I would move my space, I would move my place. I mean, I know you might have a contract or something, but say that too. We have a contract for the next two years
“People are always in my DMs like, ‘What do you think of this? Did you see this?’ And I’m like, ‘No, girl. I ain’t got nothing to say.’ I don’t take on everything. Nor should you have to. You can’t take on everything, but if it won’t leave me, it keeps coming to me. And God shows me and says, ‘This is where you got to lean in,’ that’s where I put my time. And I just think people ought to have more of that discernment about where they spend their time, money, energy, and where they take their bodies.
It’s gonna be super important that as we revisit our own economics, our own safety, you know, all of those things, right? Does this show serve me? Is it going to feed my lifestyle? Am I gonna have… does me spending money with this organization, this movement, this class, this education, whatever, does that serve more than one purpose? Like am I helping to move the needle forward? So you can spend, ‘cause what we’re seeing now too is a lot of brands are doing their own things. Does that help you? Like if that’s the brand that you have in your salon and they’re pouring into you and they’re elevating and mentoring and incubating your business, great. But if you’re going there for a good time and you spend all your money just to be surrounded by a pool and you didn’t take your glasses and you on a perpetual smoke break. I don’t know, just be more specific about how you spend your time, money, energy, and where you put your body.”
CASSIE CAREY:
creating for herself and ‘blossoming’
by madeline hickey
Carey’s work is singularly high-concept — and it demonstrates impressive technique and untamed creativity at every turn.
C
ASSIE CAREY DIDN’T BECOME ONE OF THE SALON PROFESSIONAL INDUSTRY’S most important hair artists because she follows trends. She’s too busy competing with herself.
In this interview, Carey opens up about her creative process and pushing past self-imposed limits. She also gets candid about peers needing to know all textures (“it’s the bare minimum”) and the distinction between “inspiration” and “recreation” among other things. Read on.
THE TEASE: YOUR WORK HAS A RAW, FEARLESS ENERGY TO IT. WHAT’S YOUR CREATIVE PROCESS WHEN YOU’RE BUILDING A LOOK?
“My whole creative process starts with something as simple as being inspired by something I come across, usually found in fashion. Some people tend to have a theme they go off of when creating collections and shoots, I tend to have one idea for a singular image in my head and start to dig deeper from there. I will build a whole collection off of the inspiration of one idea/image I have curated in my head.
This starts by always putting things down on paper. I am a visual person and I need to be able to see what I am thinking, in front of me. I will then come up with other looks that will support the collection and also draw those down. Sometimes I will draw 20 separate looks before narrowing it down to what I feel would fit best in a collection, this all happens before I even touch hair. This helps me visualize and find balance when looking at a collection
as a whole because I am able to mix and match images to see what best fits together before spending the money to try and create it. This also gives me a repertoire of ideas to fall back on if I have a look that just isn’t working when I try to put it together.
I then will do as much prep as possible before the shoot day. This is one of my biggest tips especially since I am always experimenting. My goal is to always have a smooth shoot day with little stress if I can help it and that all comes down to the prep work leading up to it. There is nothing worse than having an idea in your head that doesn’t work out in person, especially on set, so setting myself up for a successful shoot day is always the goal.”
YOU’VE CARVED OUT A SPACE THAT BLENDS TECHNICAL PRECISION WITH SERIOUS EDGE — HOW DID YOU FIND YOUR VOICE AS AN ARTIST IN THIS INDUSTRY? DO YOU INTEND TO PUSH LIMITS OR DOES IT JUST HAPPEN?
“I think every artist that has ever pushed boundaries has been told somewhere along the line that they ‘can’t’ do something. That they need to do things a certain way in order to be recognized or seen. When I truly started to create for myself and not for what I thought others would like, I blossomed. When I put my first collection together with every dime I saved up, simply for the love of art, I found my passion and my voice. I stopped listening to the outside noise and listened to myself and what I was being drawn to create.
I would say I intentionally push limits for myself, not for outside perspective. I quickly learned that when you continue to experiment and try new things and bring an idea to life that you have been sitting on for a while, there is no room for disappointment if others don’t see the vision, because you created it for yourself and the love of the craft. If pushing the limits of my creative process inspires even just one person to do the same, that is an accomplishment within itself and inspires me to keep going.”
WHAT’S BEEN THE MOST DEFINING MOMENT IN YOUR CAREER SO FAR—THE KIND THAT MADE YOU STOP AND GO, “THIS IS WHY I DO THIS”?
“When I won 2022 NAHA Hairstylist of the Year. I remember in my ‘Thank You’ speech I mentioned that I was up there without being backed by a brand and did my shoot on a tiny budget and that I hope it inspired anyone in the crowd or watching at home to not be afraid of trying, even when you are up against industry giants. The amount of people that messaged me or came up to me afterwards thanking me for saying that on stage, was astounding. They all said they never entered or even tried because it felt so unattainable without the help of a brand or a big budget and I remember feeling like that too in the beginning. I have since continued to create my shoots and collections on the smallest budgets I can because I always want to help people feel like they could do it too.”
Models: Bethany Dziekan and Ashley Felton. Photographer: Richard Monsieurs. Hair: Cassie Carey. Assistant: Danielle Waterman. Makeup Artist: Deney Adam. Location: Kinhouse.
HAIR IS YOUR MEDIUM OF ART, AND YOU WORK WITH ALL HAIR TYPES. WHAT DO YOU SAY TO HAIRSTYLISTS THAT STICK TO ONE SIDE OF THE HAIR TEXTURE SPECTRUM?
“Knowledge is power. Living with fear of the unknown stops us from taking risks. Us artists are the backbone of the industry which means it’s up to us to make the change that we want to see. Expanding your own personal education and advocating for the ones around you is how we start to better the industry as a whole. It is easier now more than ever to find thorough education on any and all textures so there is no excuse for not knowing the bare minimum. It starts on a foundational level and we as artists are the foundation.”
FOR FELLOW HAIR ARTISTS LOOKING TO BREAK THE MOLD INSTEAD OF FIT INTO IT, WHAT’S YOUR ADVICE FOR STAYING TRUE TO YOUR VISION, EVEN WHEN IT FEELS RISKY?
“The industry is massive and there is room for everyone. It never hurts to try something new because you always learn a lesson from it, good or bad. Whenever I am creating a collection there is always an element to it that is completely new to me, whether that be a certain technique, shape, color scheme, etc. That way no matter what happens with the collection, I have tried something experimental and learned from it which only leaves room for growth.
I also think it is important to remember the difference between ‘inspiration’ and ‘recreation.’ When putting a look together, ask yourself if you have seen it before? How could you make it different? The history of hair dates back to the beginning of time so we may never be the ‘first’ to do something but we could be the first to reimagine it in a certain way.”
THE BREAKTHROUGH: kendra alia reflects on making what was missing
Known for her scroll-stopping content, and deep industry insight, Kendra Alia has become a go-to voice for beauty professionals— both novice and established. From mastering social media to locking in meaningful brand deals (K18, amika and more), she’s carved out a space that’s an admirable mix of equal parts refined strategy and real talk.
by robin margate
In this interview, she gets into the journey behind her platform, how she keeps her content authentic, and what it really takes to show up online without selling out.
THE TEASE: Did you always know you were going to do hair?
“Yes, since I was a little girl, I knew I wanted to play a role in this beauty industry. And being a hairstylist is what I was drawn to most.”
What were some of the early moves that helped you stand out in our industry?
“When I started posting consistently on social media videos on silk pressing and copper hair color transformations helped me stand out in the industry.”
You’re incredible at making content that’s educational, inspiring, and scroll-stopping. How did you get so good at creating for social?
“I honestly try to post what I would want to see. Also, I pay attention to the changes on social media and the trends with social media that help continuously push content to stay relevant. But ultimately, I feel like if I would want to watch it, maybe somebody else would.”
You’ve worked with some major brands—what do you look for in a collaboration before saying yes?
“Before saying yes to a brand, I always look for what the brand stands for first and if it fits my style of expression, hair transformations or education. Also look at longevity, because I like long-term relationships with brands, I want to make sure that there is a level of consistency when working with a brand. And sometimes it just has to feel good, especially after that first initial meeting where we are communicating.”
What’s the one piece of advice you’d give to stylists who are trying to break through without losing themselves in the process? And maybe something for Black women in particular?
“You must always stay authentic to who you are and what you know. For Black women in this industry, my advice would be to really show your best self at all times. Always present yourself professionally, creatively, and don’t be afraid to get out there and network at events and shows.”
Beauty Industry Report
If e Tease is beauty pros’ version of Vogue, then think of Beauty Industry Report as Fast Company or e Wall Street Journal. Every month, it brings its readers the top business news from both the industry and the greater beauty marketplace to help you compete on a new level in our new digital world.
We live and breathe pro beauty. In the past few months, we’ve pro led brands Hot Like Me, milk_shake, StyleCraft/Gamma, Footlogix, Olaplex, the leading distributor e Salon Center and the bene ts o ered to salon owners and stylists from the Professional Beauty Association. We’re bringing AI to pro beauty with a monthly feature. We previewed more than 100 new products that launched at Cosmoprof North America Las Vegas and 50 at Cosmoprof North America Miami. And so much more!
For example, take a look at e Salon Summit Academy’s Gala Barbie Hair and Fashion Show. is incredible learning event raised $35,000 for HairToStay, the rst and only non-pro t that provides subsidies to help women a ord scalp cooling and keep their hair during chemotherapy.
In addition, Beauty Industry Report shares the newest trends, products, show reports, people moves and so much more in every jam-packaged issue. Please, we o er the industry’s most complete Show, Conference and Special Events Calendar, which is updated quarterly and is absolutely FREE to e Tease readers!
BARBERS to WATCH
by shaina bond
Barbering is more than a craft, it’s artistry. Each cut, fade, and line is purposeful. The Tease caught up with six barbers from across the country that you NEED to keep your eye on. We asked them everything from what inspired them to become a barber in the first place to the most overrated cuts and the tools they can’t live without.
brittany calzada
@brittanycalzada
Barbering for 11 years
Based in Irvine, CA
What inspired you to become a barber? “I have a passion for shaping and manipulating hair. It’s very interesting to me.”
What’s your go-to clipper? “My go-to clipper is the Wahl Magic Clip because of the staggered tooth blade.” Box shaver or razor blade? “Box shaver all day.”
Who is a barber you look up to? “A barber I look up to is Aimar Ek (@aimar.ek), his passion and dedication is inspiring.“
One tool or product you can’t live without? “One tool I can’t live without would be my wide blade shear. I have an obsession with texturizing hair.”
carlos estrella
@los_cut_it
Barbering for 26 years
Based in Chicago, IL
What inspired you to become a barber? “Growing up, my father took too long to get me to the barbershop. That survival mindset pushed me to start cutting my own hair. I never imagined it would turn into a life-changing journey.”
What’s your go-to clipper? “The BaBylissPRO x Tomb45 collab clipper – it’s powerful, precise, and feels solid in my hand.”
Most Overrated Haircut? “Honestly, none. Every haircut has its place and person – style is constantly evolving.”
A Barber You Look Up To? “There are many. My growth has come from learning bits and pieces from countless barbers along the way – it’s hard to name just one.”
One tool or product you can’t live without? “L3VEL3 products – they elevate every cut and bring my styles to life.”
chevé freed
@barbergirlchevy
Barbering for 8 years
Based in Cleveland, OH
What inspired you to become a barber? “In my city there was a lack of professionals who could execute a haircut that combines feminine and masculine elements. Most women love the precision of a masculine cut but they want it to still appear feminine and soft. There was a market of women (me included) who would see two pros to maintain their look.”
What’s your go-to clipper? “The BaBylissPRO LimitedFX Pink Camo clipper.They have a super comfortable grip, they don’t need adjusting, works well with all hair types and, of course, because they’re pink.”
Box shaver or razor blade? “Razor blades get the most use in my shop since I focus on softer, more feminine haircuts. I typically use a razor for lineups and design work.”
Who is a barber you look up to? “Brandi Lashay
(@theoriginalbarberdoll). She has so much grace and poise and she knows her craft. Her guidance has helped me a lot in this industry.”
One tool or product you can’t live without? “I cannot live without Mousse Def by The Doux! I use it on every single client.”
eric holmes
@holmes_eric
Barbering for 10 years
Based in Los Angeles, CA
What inspired you to become a barber? “The first time I ever thought about becoming a barber was my senior year in high school. I just really enjoyed the shop vibe and thought it would be cool to do.”
What’s your go-to clipper? “For the last few months my go-to has been the JRL Onyx 2020c. Best thing I’ve ever used, hands down. I just love the way they cut, love the two speeds, and love that I can use them with the Wahl guards.”
Box shaver or razor blade? “Both! The shaver is a great tool, but nothing beats a blade for sharp edges and shaves.”
Who is a barber that you look up to? “My co-workers. Everyone who took time out of their day to pull up to the shop or offer advice when I was just opening up the business. Barbers who wanna help and build up others.”
One tool or product that you can’t live without? “I’d like to think I can cut hair in whatever circumstances with what I have available, but for me a cut doesn’t feel finished without the blade. So probably that!”
mari ramirez
@mar___92
Barbering for 12 years
Based in Fontana, CA
What’s your go-to clipper? “The Wahl vapor is my go-to clipper because of its power and versatility.”
Box shaver or razor blade? “Razor blade.”
Who is a barber you look up to? “David Escamilla (@ david____escamilla).”
Most difficult haircut? “I don’t think there’s really a difficult cut but there is a difficult type of hair: extremely thick and extremely fine.”
miguel angel santiago
@miggyhair
Barbering for 16 years
Based in Tampa, FL
What inspired you to become a barber? “ART, fashion, rebellion… My teenage mind wanted to form art and make money. That’s what I saw at first.”
What’s your go-to clipper? “BaBylissPRO and Suprent Pro as far as quality and what I’ve been used to. Suprent Pro has sent me a lot of their clippers, and they are a start-up company, but I’ve really been using their clippers recently not only in support but just diversifying.”
Most overrated cut? “The mullet.”
Who is a barber you look up to? “I look up to my circle. The people around me inspire me the most like @missle_cuts @ kevcuts365 and @esbebe_, who happens to also be on the Blonde Solutions education team with me. But, yes the people I see in the room inspire me the most.”
One tool or product you can’t live without?
be Blonde Solutions. I not only love to cut hair but I LOVE COLOR. Without this company’s support and technology… I would not be able to achieve the colors I create.” turn the page
What inspired you to become a barber? “Nothing inspired me, I learned to cut hair to survive but fell in love with the craft in the process.”
LEVEL UP with these summer barbering essentials
Summer’s here, and if you’re all about precision, speed, and keeping your station (and your clients) fresh, consider a few upgrades. Whether you’re chasing the perfect fade, textured volume, or that signature nish that keeps clients coming back, these picks are built for performance and style. by robin margate
BLIND BARBER
40 PROOF SEA SALT SPRAY
For “just-off-the-beach” waves whether or not you’re near a coast. One of Blind Barber’s holy grail products, this sea salt spray offers a light-medium hold and gives a textured finish. $22.00, blindbarber.com
JRL FORTE PRO DRYER
An ultra lightweight, compact dryer that creates high-pressure and high velocity of air flow — great for fast drying. Equipped with the latest tech, it has an autocleaning function and memory settings so you can always keep it moving. $225.00, jrlusa.com
CALIFORNIA BORN DAYS OF DIRT GROOMING CREAM
A hair grooming cream that gives dry, fluffy, frizzy, clean hair an immediate, lived-in look. No-hold, texture and shine—perfect for the client who needs a little something but won’t commit to a paste. $35.00, californiaborn.com
OLIVIA GARDEN FADE DUSTER
Next-level design from Olivia Garden gives you 2 tools-in-1, a fade brush and neck duster to keep clients in and out of your chair. Its fully sanitizable and has a hanging hole so it doesn’t have to clutter your station.$16.50, store. oliviagarden.com
BABYLISSPRO® X TOMB45® WIRELESSCHARGING CLIPPER
This clipper was “designed with barbers, for barbers.” Its reduced contact area maintains a lower blade temperature which helps with rising temps. And the compact ergonomic design includes a rubber grip and secure finger grooves so you’re always in control. $199.99, babylisspro.com
BABYLISSPRO® X TOMB45® WIRELESSCHARGING MAT
Charge any wirelesscharging compatible device, (we’d recommend the BaBylissPRO® Tomb45® Clipper or Trimmer—sold separately) with this bad boy. Your wireless-charging compatible tool will automatically turn off when placed on the mat. An LED rim indicates active charging so you don’t have to guess. Easy. $39.95, babylisspro.com.
the next 125 years:
FIELD NOTES FROM HAIR BY SCHWARZKOPF FESTIVAL
by marshal hartman-rohrer
HAIR COLOR JUGGERNAUT
SCHWARZKOPF hosted a global artistry festival in Berlin this past April 13-14, and I was fortunate enough to have been invited to the event which celebrated the brand’s 125-year history. The HAIR BY SCHWARZKOPF FESTIVAL wasn’t just a retrospective of the beauty giant’s storied past—it was a full-on declaration of what’s next. Central to that future? A new company mission: “For Every You.” That simple phrase carries big weight—because it’s not just about hair, it’s about honoring transformation. Every version of you, every chapter, every reinvention.
Berlin isn’t the kind of city that eases you in—it throws you right into the deep end of culture, contrast, and creativity. I landed in Germany on Friday afternoon, bleary-eyed from 18 hours of international travel but still feeling oddly refreshed (business class, you have my heart).
Before the festivities began, I squeezed in a much-needed haircut (more on that in a future piece)—it felt like a fitting way to begin what would become a weekend of transformation ahead—and explored a bit of Berlin. The city was the perfect backdrop for a festival focused on evolution: cobblestone streets and crumbling brick collided with brutalist structures and bursts of vibrant graffiti. Old meets new. Tradition meets rebellion.
What struck me most over the course of the weekend was that this wasn’t just a festival about hair. It was about what it means to move forward—with intention, with community, and with creative courage.
THE FUTURE EMBRACES TEXTURE
Once treated like something to tame, texture is now being celebrated— and Schwarzkopf made that loud and clear. One of the most resonant takeaways from the festival was the industry’s evolving relationship with textured hair. Over the decades, we’ve seen the conversation shift from silencing texture to spotlighting it, and this weekend proved we’re not going back.
Schwarzkopf Digital Artistic Team member BRENDNETTA ASHLEY shared her personal experience of witnessing this shift—from smoothing everything out to elevating the uniqueness of curls, coils, and waves. And the proof wasn’t just in the conversations, it was in the visuals: Texture took center stage in nearly every major show.
From the AZTEC HAIR SHOW by JAVIER ROMERO to the dreamy, high-concept styles in UNSEEN TOKYO by SHIMA, and the editorial fantasy of FASHION WEEK: VISUALIZATION OF DREAMS by LESLEY JENNISON AND PABLO KUEMIN—each showcased textured hair not as a side note, but as the headline.
The brand also introduced their CURLY POP SERVICE, pioneered by global ambassador REEMA JABER, a major move toward customized color for textured hair. With textured hair searches up 41% in 2023 and the textured hair category racking up over US$10 billion annually, this launch felt like more than a service—it felt like a promise. Curly Pop, which highlights Schwarzkopf Professional’s BlondeMe and the Igora Vibrance ranges, is all about bespoke color that meets texture where it lives, celebrating every curl, kink, and coil.
This wasn’t just about hair trends. It was about a future where every texture is not only welcomed—but woven into the very fabric of what’s next.
THE FUTURE REALLY IS FEMALE
Hairdressing has always been sold to women—yet, far too often, it’s still led by men. That imbalance isn’t just a U.S. issue; globally, the contrast can be even more stark. But what I witnessed at the Hair by Schwarzkopf Festival was different. It wasn’t performative or surface-level. It was structural, intentional, and deeply embedded.
From the moment I arrived, I was surrounded by women not just in attendance, but in power. LESLEY JENNISON and LISA FARRALL were omnipresent as event hosts alongside NICK IRWIN, while ELIZABETH FAYE took the spotlight
a taste
during both the opening show and a range of business-forward panels. The WOMEN IN LEADERSHIP PANEL brought together beauty bosses from across the globe—offering a vision of what leadership can and should look like in our industry.
As I mingled and networked with Schwarzkopf’s global teams, I kept noticing a pattern: the leadership was overwhelmingly female. I met the Schwarzkopf Professional and Schwarzkopf teams—and didn’t encounter a single man among them. That’s not a fluke. That’s a flex.
Two of the biggest headliners of the festival were celebrity stylists JACOB SCHWARTZ (Schwarzkopf Professional U.S. Hair Color Trend Ambassador) and CHRIS APPLETON (Schwarzkopf Global Color Ambassador) –both men. Yet in their panels and personal interviews, each expressed how the women in their lives were what initially drew them to beauty. It was the transformational effect they witnessed beauty having on
their mothers and grandmothers that sparked their careers and continues to drive their work today.
Rounding out the trio of ambassador headliners was TRACEY CUNNINGHAM (Schwarzkopf Professional U.S. Creative Director of Color & Technique), may have shared the stage with Jacob and Chris, but she undeniably delivered the most memorable presence. When Tracey took the mic, the crowd didn’t just listen—they felt her. She radiated a warm, comforting, and inspiring energy that swept through the room like a wave. She wasn’t just admired—she was revered.
And if what I saw is any indication, the future of Schwarzkopf—and hopefully the industry at large—isn’t just female. It’s fearlessly female.
THE FUTURE IS HIGH CONTRAST
When we talk about the future of hair color, the mind often leaps to boldness—color blocking, neon pigments, high-shine vivids, and finishes that break every rule. But at the Hair by Schwarzkopf Festival, contrast wasn’t just about shock value. It was about intention. The conversation around contrast shifted from brightness to placement, from intensity to individuality.
TRACEY CUNNINGHAM, author of True Color: The Essential Hair Color Handbook, built her career on crafting natural-looking, high-contrast color inspired by real hair history. Instead of chasing viral hair content or AI-generated inspo, Tracey shared during her standalone session that she starts with her client’s childhood photos. She studies where the sun kissed their strands, where melanin played its part. That’s where the contrast begins. It’s subtle. It’s lived-in. And it’s completely personal. Igora Vibrance was named by Tracey as a standout coloring tool for achieving and refining these natural results.
JACOB SCHWARTZ shares that same reverence for restraint. When asked about the future of color, he lit up talking about how organic contrast—the kind that enhances rather than overwhelms—is what gives his work longevity. He shared that subtlety isn’t going anywhere, because that’s where the true hair craft begins.
Driving this idea home was PATRICIA NIKOLE (AKA @ PAINTEDHAIR) who introduced Schwarzkopf Professional’s new CONTRAST BLONDE SERVICE. The service, featuring the brand’s Igora Vibrance and BlondeMe ranges, is built around new application protocols designed to replicate that soft, sun-warmed, signature contrast
This wasn’t a festival that tokenized female talent. It was a celebration of what happens when women lead the charge.
ICONS ONLY
we’ve come to associate with Cunningham, Schwartz, and Nikole’s work. It’s a future-forward take on what’s always worked—just refined, rethought, and ready to lead the next 125 years.
THE FUTURE EMBRACES GREY
For more than a century, the beauty industry told us that grey hair needed to be hidden. From powders and pomades to permanent dye, covering greys has been big business—and a visual marker of resistance to aging. But if the Hair by Schwarzkopf Festival is any indication, the next chapter of hair history is asking a new question: why hide what makes you, you?
That shift isn’t just happening on the brand side—it’s client-driven. Since the 2020 lockdowns, more and more people have reconsidered their relationship with aging and authenticity. In fact, a 2022 study revealed that 40% OF WOMEN BETWEEN THE AGES OF 42 AND 57 ARE NOW EMBRACING THEIR NATURAL GREYS, many of whom stopped coloring during the pandemic and never looked back. Five years later, that decision is no longer a temporary break from the salon—it’s a lifestyle choice.
Schwarzkopf Professional is meeting that shift head-on with its newly debuted EMBRACE GREY SERVICE, an educational and service-
based approach championed by artist JACK MARTIN leveraging Schwarzkopf Professional’s BlondeMe and Igora Vibrance ranges. Instead of masking natural depigmentation, the service leans into it—highlighting grey and white strands through tonal enhancement, brightness balancing, and strategic placement. Grey, here, isn’t just accepted. It’s elevated.
This tonal shift (pun intended) aligns perfectly with the brand’s “For Every You” mission. Rather than reinforcing outdated narratives about beauty and aging, Schwarzkopf is empowering stylists to help clients express themselves exactly as they are—no cover-up required.
It’s a future that celebrates the science of aging as a design tool, not a flaw. One that tells clients: you don’t need to go back to who you were. You get to show the world who you are becoming.
THE FUTURE IS TRENDLESS
For the next 125+ years, the trend cycle is dead—and Schwarzkopf knows it. During the 2020 lockdown, we watched the old rules collapse. What once held for seasons now changed by the week. Everything was a “core,” and each aesthetic lasted just long enough to trend on TikTok before being replaced by the next micro-movement.
But what’s risen from the ashes is something far more meaningful: INDIVIDUALITY.
From the moment the festival began, it was clear that Schwarzkopf wasn’t here to crown the next big look. Instead, the brand embraced a future built on personal identity. That philosophy pulsed through every mainstage show—each one distinct, irreverent, and totally unbound by trend logic. The shows felt like a funeral procession to the concept of the trend cycle itself.
Even among attendees, self-expression was the only throughline. Artists from 60+ countries each brought something wildly unique to the table, and yet somehow, it all felt cohesive. (Though, let’s be honest: we all wore black.)
Grey, here, isn’t just accepted. It’s elevated.
With the launch of CURLY POP, CONTRAST BLONDE, and EMBRACE GREY, Schwarzkopf leaned fully into a future where hair is no longer about chasing relevance—it’s about reflecting reality. Every service was designed to enhance what already exists. Because when you stop chasing the trend, you finally start chasing truth.
CLOSING THOUGHTS
As I boarded my flight home, one truth stuck with me above all: Schwarzkopf may be a giant global brand, but what it’s built feels deeply human. This didn’t feel like a distant, corporate celebration—it felt like a reunion. A homecoming. A place where artists, educators, and dreamers from around the world showed up not just to watch, but to build something together.
I wasn’t just invited to witness the next 125 years—I was invited to help shape them. And that’s the kind of future I want to show up for.
the tease tours: LOGAN PARLOR
by jeffrey c. lunnen
LOGAN PARLOR in Chicago’s historic Logan Square neighborhood is a beautiful space with hardwood floors, exposed brick walls and twinkling chandeliers. It’s also safe — which means something in 2025. The hand-painted sign hanging above the door says “hair has no gender” and features a giant barber pole reimagined in Progress Pride Flag colors. Inside are little visual reminders that you can let your guard down.
Founded by award-winning hairstylist and barber, Jamie DiGrazia, in 2012, this was always the plan. From day one, DiGrazia implemented a gender-free pricing model — long before the idea was anywhere near mainstream. DiGrazia is strident that salons should be affirming spaces, so much so that she founded a 501(c)(3) non-profit organization, Hair Has No Gender. Its mission, “is to help service providers operate from a place of love, inclusiveness, and acceptance as we celebrate those committed to making a more conscious effort to practice inclusivity.” At Logan Parlor, DiGrazia and team put this into practice with every client.
With the recent acquisition of the space next door, Logan Parlor is double the size of its original footprint and features a space to shoot NAHA-nominated collections and community events.
The Tease was fortunate enough to spend
an afternoon at Logan Parlor this past spring, shadowing the team through consultations and cuts that prioritized clarity in communication and comfort at all times. Read on for our conversation with DiGrazia.
The Tease: When did you open the salon? “Logan Parlor was established in 2012 and opened its doors in 2013.”
more and how do my non binary clients pay? I have a lot of queer clients that don’t conform to traditional gender based looks and this was just never an option that would serve me, my clients or the business.”
Why is gender-free pricing important to you? “Walking guests up to pay for their service based on their gender just isn’t a business practice that has ever made sense to me. You never know the length, density and look someone is going for if the schedule only reflects their perceived gender. I needed to have a structure that would base my prices on the time it would take, my talent, and the product used. Basing my bookings and prices this way allows me to maximize the schedule, charge a fair price to clients, and be paid for my time and talent.”
Was it always built on a gender-free pricing model? If not, when did this go into effect? “We opened in 2013 with a gender free pricing structure. It was nonnegotiable. As soon as I started in this industry I noticed the unjust and inequitable pricing structure that most salons operated with, and it wasn’t for me, my business or my clientele. Walking guests up to pay for a service based on their perceived gender wasn’t ever a practice I could get behind.
Why should men pay less and women pay
How can other pros change their pricing to be reflective of this model? “Now that online booking is the norm, it’s the easiest it’s ever been. It really could be as simple as charging your ‘mens’ cut, to a ‘short’ haircut, or a ‘barber-inspired’ haircut, and your ‘women’s’ haircut to a ‘shoulder-length’ and ‘mid-back’ option. You can even have a ‘transformation’ haircut option for when people want a big change, so that way we stop running late because we had no idea someone would need twice as much time than a maintenance haircut.”
After what seemed like years of progress there is a concerted
effort to erode rights from the LGBTQ+ community — the trans community, in particular, has been a target of legislation across the country. How is Logan Parlor ensuring it is a safe space for members of LGBTQ+ community? “Signalling through active allyship that we support and want to serve the Trans and queer community. We fly the flag year round, make charitable contributions to LGBTQ+ orgs and host fundraisers, host community events centering Trans and queer folx, practicing asking and honoring people’s pronouns, and having creative freedom and non judgment during their services offering affirming consultations.”
How can others across the salon professional industry join in allyship? “Self select to move to a gender-free pricing structure. Have an all gender bathroom, chances are you already have one, but actively making people aware that all genders matter and are celebrated. Once you have these things in place and are committed to making your salon a safer place for queer people, you can list your business on the affirming service finder on our website (hairhasnogender.org) and show your
commitment to supporting a gender inclusive environment. You can donate or host fundraisers to support our efforts to organize and build community, share resources and education and continue the work needed to create a less divided, diverse and inclusive beauty industry. This goes beyond gender, but extends to all the intersectionalities that our industry represents and serves. We have free virtual training in partnership with SalonCentric beginning in July 2025 that will be focused on inclusive and affirming education. Each month we will host an industry expert leading change in their field of expertise. We also host virtual and in person inclusive education, and technical skill training.”
What else do you want beauty pros to know? “I want hairdressers and salon owners to know that they’re participating in this whether they realize it or not. They have queer clients, coworkers and community members that they serve. They have to be active allies, we can’t always rely on someone else to support us — some of our advocacy groups aren’t interested in LGBTQ+ issues. We have to support ourselves and the organizations that have commitments to diversity, equity and inclusion.
Find out how the brands you are in partnership align with your values. I, for one, really appreciate L’Oréal’s dedication to partnering on creating inclusive education and I, personally, won’t spend my queer dollars with anyone else that doesn’t have the same level of commitment.
The feedback I am getting doing this work is that people don’t want to be involved in subjects that are ‘divisive’ or ‘political.’ I’m unsure how human rights are divisive but a lot of larger companies don’t want to be ‘political,’ but since my identity and rights are now political, here I am. The beauty advocacy groups that aren’t centering LGBTQIA+ rights and don’t bother to support us, need to be reminded that a lot of us, the clients, the salons owners, the stylists, care about and are a part of the LGBTQIA community, and we aren’t going anywhere and we are literally the future of the industry. Almost 25% of Gen Z identify as LGBTQ+!
It’s been very disheartening for people to tell me they ‘don’t see the need’ for this kind of work or education. Makes me wonder how conscious, inclusive and diverse they actually are.”
SAFE SPACE LOOKS LIKE WHAT AN ACTUAL
WE’VE ALWAYS BEEN HERE
An unapologetic statement piece and celebration of queer identity, gender diversity, and the BEAUTY that exists beyond the binary.
Hair by Jamie DiGrazia and Manda Ziegelman. Photographer: Lenny Gilmore. Models: Anthony Listello, Mvtte Blvkk, Simone Downs, Alexis Kwan, Claudia Halina. Make Up Artists: Ligia and Drew Sjerven. Wardrobe: Pascal Jérémie. Support: Keli Wriston, Kir Hanson.
good dye young glitches out with new collection
Hair and makeup: Brian O’Connor
Photography: Lani Parrilla
“Glitched was formed for both our festival and gamer creative community. We wanted to add a bit of neon and offer more shades in blue, pink and purple as those tend to be our more popular shades. For me it offers more creativity, especially if you like making your own custom shades.” — Brian O’Connor
MORE, MORE, MORE—DREAMLIKE HAIR AND BEAUTY CONJURE ‘70S EXCESS
PHOTOGRAPHER: SCOTT KUNKEL HAIR LEAD: JANINE JARMAN FOR PURE BRAZILIAN
MAKEUP ASSISTANT: AMANDA THORSSON CREATIVE DIRECTOR: JEFFREY C. LUNNEN
MODELS: KENNA ZHANG, DOM FORLETTA PRODUCTION ASSISTANT: RESA COLE
EDITING: COOPER BRANNIGAN
TECUANE FOUNDER
ANISSA SALAZAR
Carving a new future for clean haircare by honoring her past
by jeffrey c. lunnen
Anissa Salazar moves between #setlife hairstyling and business building with ease — and serious intention.
AS A CELEBRITY GROOMER AND HAIRSTYLIST, and a hair head of department on major productions (“Everything Everywhere All at Once,” “Afraid,” “The Santa Clauses” and more), her work lives on red carpets, magazine covers and the screen. But her artistry goes way beyond aesthetics.
In this conversation, she talks about building a CAREER IN THE ENTERTAINMENT INDUSTRY AND A HAIR BRAND at the same time. From navigating high-pressure sets to shaping a more inclusive hair future, Salazar drops gems for pros and aspiring entrepreneurs alike.
THE TEASE: WHAT INSPIRED YOU TO START TECUANE, AND WHAT DID THE EARLY DAYS LOOK LIKE?
“Tecuane was inspired by herbal remedies I inherited from my grandmother Esperanza. I wanted to create a luxurious clean hair brand, honoring Mexican culture, gender fluidity, and aloe beauty. Making an effort to bring awareness and insight to mindful hair for all generations and all hair types.
In the early days, behind the scenes making my tonic looked chaotic,
in the kitchen and trailers on set. I started with mixing oils to help my clients who struggled with scalp concerns. Working in film and television, I work with various hair textures and I’m always striving to protect the integrity of my clients’ hair. Making a tonic that was used for all hair types, could be used on set to hydrate and nourish the scalp, and tonic being non oily were the goals in mind.”
TECUANE MEANS “JAGUAR” IN NAHUATL — HOW DOES THAT SYMBOLISM SHOW UP IN YOUR BRAND AND YOUR JOURNEY?
“Tecuane can also translate to “wild beast” or “strong beast” — and that symbolism deeply resonates with both my brand and my personal journey. As I mentioned, Tecuane is heavily inspired by my grandmother, Esperanza. She was a woman who faced hardship her entire life, yet remained incredibly resilient. Being raised by her for most of my life, I was always in awe of her strength, her quiet power.
Tecuane felt like the perfect fit—it honors her spirit and everything she taught me. The jaguar is a symbol of power, intuition, and survival. That’s the intention I bring into the brand: strength through struggle, beauty in resilience, and a fierce commitment to honoring where we come from.”
WAS THERE A TURNING POINT WHERE YOU FELT LIKE “THIS IS REALLY HAPPENING”?
“Absolutely! The community feedback especially in the Latino realm was pure love. Starting this business took a lot of patience, and personal finance sacrifices/risks. Reading reviews and receiving photos of how my Esperanza Scalp Tonic was helping people feel better about their hair journey and self esteem was such an honor! Not even a full year into the clean beauty space, I was being
approached and accepted into mentorship programs with Credo Beauty and Sephora’s Tower 28. It was a thrill!”
WHAT’S SOMETHING ABOUT RUNNING YOUR OWN BRAND THAT PEOPLE DON’T SEE ON INSTAGRAM?
“It takes a village and I am a village of one! I work full time in the film business, behind the chair designing hair styles and jumping project to project. Those hours are lengthy and have taken up 60+hours a week of my time for the last 10 years back- to-back. Adding a small indie brand onto that schedule is not for the weak. The intention always with Tecuane was to honor slow beauty, and create that one hero product that is luxurious, actually works, and speaks for itself. This foundation has helped me multi-task both my personal ongoing career, and keep a mindful brand alive. Only putting out information that is actually needed and not feel like a sales pitch 24/7.”
HOW DO YOU MAKE DECISIONS ABOUT WHAT’S NEXT FOR THE BRAND? IS IT GUT INSTINCT, DATA, COMMUNITY FEEDBACK — OR ALL OF THE ABOVE?
“As a hairstylist; my decisions start with my experience behind the chair. What I actually use in my kit, what products would help my clients, and what derives a place in our daily routines and environments. Community feedback is always welcomed and valued, and I wish I had more financial backing to bring those ideas to life. At the moment, I’m focused on creating mindful products that deserve purpose and not just launching something to meet a deadline, but because it’s needed.”
TECUANE FOUNDER ANISSA SALAZAR
AND HOW DO YOU BALANCE THE BRAND AND YOUR OTHER WORK AS AN AWARD-WINNING HAIR DEPARTMENT HEAD AND CELEBRITY GROOMER?! DO YOU BALANCE?
“Haha! I love having goals and am very ambitious apparently! Not going to lie, it is a challenge to run both the personal career and a small brand. Luckily my community is gracious and supportive of my lifestyle. I try to pre-plan launches, social media ahead of time. But like I mentioned, only putting out valuable information and not overwhelming my audience is key.”
HOW DO YOU PROTECT YOUR CREATIVE VISION AS THE BRAND GROWS?
“I’m inspired everyday by people, places, and things. It helps me stay creative, and write down ideas for the future of Tecuane. I try to protect my creative vision by staying as authentic and true to myself as I can. Originality translates tastefully to an audience.”
WHAT HAS BEEN THE MOST REWARDING — AND THE MOST DIFFICULT — PART OF BEING A FOUNDER?
“The most rewarding part of being a founder is the feedback of how a simple self-care act is helping people look good and feel good. The most difficult part is always funding!”
HOW DO YOU BALANCE THE CREATIVE SIDE OF THE BUSINESS WITH THE OPERATIONAL SIDE?
vendors and freelancers. I don’t pressure them for deadlines, I am open to innovative ideas, and always lead with my heart.”
WHAT DOES SUCCESS LOOK LIKE FOR YOU RIGHT NOW — AND HAS THAT DEFINITION CHANGED OVER TIME?
“Currently, I travel the world with my clients, I just won an Emmy last month, and I am embracing my new pregnancy! My definition of ‘success/ has most definitely evolved in the past few months. I feel successful in the sense that I have a huge support of chosen family who appreciate and value me and my work ethic. That feeling is just so rewarding and powerful. Now with baby on the way, I feel the term ‘success’ is about to change everything in a positive light.”
“Balancing the creative and operational sides comes down to staying organized. I keep a tight schedule, which helps me juggle it all. Embracing a slow and intentional approach to clean beauty definitely sets the tone too. Never rushing and on my own flow.”
WHAT KIND OF LEADER ARE YOU, AND HOW HAS THAT EVOLVED SINCE LAUNCHING TECUANE?
ANISSA SALAZAR:
“I would consider myself a direct and compassionate leader. Even when I am on a film or television series, I am aware of what my teams need from me and always have empathy along the way. Since Tecuane has launched, I feel I am using that same approach to my
WHAT’S SOMETHING YOU WISH YOU HAD KNOWN BEFORE BECOMING AN ENTREPRENEUR?
“I wish I would’ve known that I would be told ‘NO’ a lot before I became an entrepreneur. Rejection is challenging to handle when you are so passionate about your craft. Tecuane is not going to be for everyone, especially the bighitter retail and department stores in such a competitive market. I am thankful to be seen by major companies and considered.
It keeps me motivated to stay on their radar, and stay true to the brand. If it works out one day, amazing! If it doesn’t and I only cater to my community, local boutiques, and salons, even better!”
WHAT’S NEXT FOR YOU AND TECUANE? ANY EXCITING DROPS, COLLABS, OR BIG GOALS ON THE HORIZON?
“Launching this Summer we have some fun new luxurious and chic set of XL creaseless clips coming! Designed with on-set styling in mind, these clips effortlessly hold hair in place without creasing. They’re perfect for makeup prep, styling, no fuss, and just hasslefree styling.
Long term goals with Tecuane would be to keep extending the line with hero products that are essential for daily haircare, are multi use, eco friendly, and practical. For now we are enjoying the fun of ‘less is more’ and embracing the power of high quality ingredients!”
AN EVENT LIKE NO OTHER
PUSH THE BOUNDARIES WITH IMMERSIVE ARTISTRY FROM TOP CREATIVE MINDS WHO TRANSFORM HAIR INTO ART, MOVEMENT INTO MEANING, AND MOMENTS INTO REVOLUTIONS.
JAWARA @jawaraw
ANTOINETTE BEENDERS @antoinette beenders
CHARLIE LE MINDU @charlie lemindu
SYLVESTRE FINOLD @sylvestre_ finold
VAN MICHAEL MEN’S TEAM @vanmichaelmen
ELEVATE
HAIR, PRESENTED BY TATUM NEILL @elevatehair
ALLEN RUIZ @allenruiz style
LUIS GONZALEZ @luisgonzalez haircolor
MASA HONDA @masahonda
PYURE CREATIVE TEAM @pyureaveda
CATCH THE ICONIC WORK OF: AUGUST 16—19, 2025 MINNEAPOLIS, MN
DOSHA CREATIVE TEAM @doshasalonspa
when imagination runs free
BY ROBIN MARGATE
Celebrity hairstylist Cesar Deleon Ramirez
reflects on his career of storytelling through hair and what’s to come.
Talent: Cesar Deleon Ramirez
Photographer: Lavina Solomonva
Creative Director: Allan Troy
Production manager/ Stylist: Karen Perez
Grooming: Stephanie Perez
Production Assistant: Nikki Delmonico
Production Company: @prjct_mgmt
WITH A CAREER THAT BRIDGES TO TIER EDITORIAL, A-LIST CELEBRITY, AND BRAND EDUCATION, Cesar Deleon Ramirez has solidified his status as one of the most influential hairstylists working today. Known for crafting high-impact looks for clients like Karol G, Ciara, Camila Cabello, Kehlani and Demi Lovato, Deleon Ramirez brings a deep understanding of structure, texture, and visual storytelling to every hairstyle he creates.
IN THIS EXCLUSIVE Q&A WITH THE TEASE, Deleon Ramirez shares insights into his start in hair, his creative process, how he approaches longevity in the industry, and the evolving role of the modern hairstylist.
THE TEASE: TELL US ABOUT YOUR START. GROWING UP BETWEEN PUERTO RICO AND NEW YORK, DID YOU ALWAYS KNOW YOU WOULD GO INTO HAIR?
I feel incredibly blessed to have grown up in such culturally diverse areas and surrounded by talented artists in my family’s hair salon. It was a vibrant environment filled with amazing mentors, including non-binary and transgender artists, who inspired my passion for hair and honed my eye for beauty. However, I didn’t initially realize that hairdressing would become my career path, but as I grew older, I discovered my true passion for it. It clicked for me — I wanted to help people feel the way I saw my family make others feel: empowered, beautiful, and confident.
WAS YOUR FAMILY SUPPORTIVE OF YOU GOING INTO HAIR? DID THEY ENCOURAGE YOU? OR NOT?
Absolutely! My family has always been incredibly supportive, but they highly encouraged me to explore other fields like the medical and legal industries. Despite that, I always felt more like an artist at heart. Initially, I was drawn to dance and fashion, but eventually, I discovered my true passion for hair while working towards fashion design.
YOU TRAINED UNDER SOME OF THE SALON PROFESSIONAL INDUSTRY’S BIGGEST NAMES
(RUTH ROCHE, JO BLACKWELLPRESTON, ORLANDO PITA, JULIEN D’YS, AND GUIDO PALAU). HOW DID YOU SEEK OUT THESE OPPORTUNITIES? SHARE
SOMETHING YOU LEARNED FROM ONE OF THESE FIGURES THAT HAS STUCK WITH YOU.
I’ve always believed in learning from the best, and these artists are legends in their own right. It was truly an honor to have the chance to learn from them. I sought these opportunities by being proactive and doing everything I could to break into the industry. One thing that’s really stuck with me is the importance of staying true to your vision while being open to feedback. To do everything with intention and integrity. Also, to realize that you can always learn something new. Staying balanced can lead to incredible growth.
YOU’RE KNOWN FOR WORKING WITH SOME OF THE WORLD’S BUZZIEST CELEBRITIES, NOTABLY WITH VARYING HAIR TEXTURES. HOW DID YOU GET INTO CELEBRITY HAIRSTYLING IN THE FIRST PLACE?
I got into celebrity hairstyling after meeting an incredible woman who was a client at the salon where I worked in Soho, NY. She was a PR agent and offered me the chance to style one of her clients for my first major
The tastemaker gets
his moment
magazine photoshoot. I approached the opportunity fearlessly, fueled by my goal of becoming a celebrity hairstylist. I did a great job, connected well with the client, and before I knew it, I was on my first European tour with Cassie.
YOU HAVE WORKED WITH CELEBRITY CLIENTS LIKE KAROL G, DEMI LOVATO, BEBE REXHA, AND CIARA (AMONG OTHERS) FOR YEARS. TO WHAT CAN YOU ATTRIBUTE THESE LONGER COLLABORATIONS? HOW DO YOU MAKE THEM SUCCESSFUL?
Consistency, confidence, trust, and an understanding of their personal style. When you work with someone for years, you build a bond beyond just hairstyling. With clients like Ciara, Karol G, and Demi, it’s about listening to them and being part of their journey. They know I’ve got their back — whether it’s for a red carpet event or their everyday life. The key is really knowing your client beyond their hair and becoming a true partner in creating their image. Additionally, it’s important for me to always deliver great work — I strive to outdo myself and improve every time.
TALK TO US ABOUT WORKING WITH LA BICHOTA, KAROL G. YOU’VE SEEN HER THROUGH SOME MAJOR HAIR TRANSFORMATIONS, INCLUDING HER VIVID COLORS THAT JUMP FROM AVANT-GARDE WHEN SHE FIRST WEARS THEM TO THE MAINSTREAM.
Karol G is a true visionary, and I’ve been very fortunate to collaborate with her through some incredible hair transformations. We’ve explored everything from bold vivids to more classic looks, always staying true to her persona. Through her hair, we tell a story that connects to her projects in those moments. Karol isn’t afraid to take risks, and that’s something I absolutely love as a stylist. The more we play with color and let our imaginations run wild, the more inspired we become. The best part is, we’re just getting started.
His work is a masterclass in technical precision meeting cultural relevance.
YOU’VE TRAVELED THE WORLD TOGETHER, CREATING HAIRSTYLES FOR EDITORIAL, PRESS, RED CARPETS, AWARD SHOWS, CONCERTS, AND MORE. IS THERE A PARTICULAR LOOK OR ERA THAT MAKES YOU MOST PROUD?
Traveling the world with Karol G and creating hairstyles for editorial shoots, press events, red carpets, award shows, concerts, and more has been an incredible journey. Some moments that really stand out for me are the Met Gala, Paris Fashion Week, and the world tour hair looks. Each era we’ve explored together has its own significance, but these moments stand out as a highlight of our collaboration.
HOW DO YOU FEEL ABOUT CREATING HAIRSTYLES THAT ARE BEING CELEBRATED, GOING VIRAL, AND BEING RECREATED ALL AROUND THE WORLD?
It’s surreal and incredibly fulfilling. I always dreamed of creating hairstyles that are celebrated on a global scale. To see someone recreating a style I did feels like a small piece of me is touching the world. I’m honored that my work is having an impact, being celebrated, and eventually becoming a part of pop culture history. If I can inspire a future up-and-coming stylist the way I was inspired by my idols, then I feel I’ve lived my dream and done my part.
TELL US ABOUT THE ROLE THAT WIGS AND HAIR EXTENSIONS HAVE PLAYED IN YOUR ARTISTRY. ARE YOU EXCITED TO SEE THEM GAIN POPULARITY OVER THE YEARS?
Wigs and extensions have completely transformed the way I approach styling. They allow for endless creativity and experimentation. They’ve become tools that empower individuals to reinvent themselves, and it’s been incredible to see them gain mainstream popularity. I believe that my work has helped in that. For me, it’s all about making my clients feel like the best version of themselves—and wigs and extensions play a huge role in that.
YOU HAVE PUT SO MANY BRANDS TO THE TEST IN YOUR CAREER AND IN HIGH-PRESSURE SETTINGS!
IF YOU COULD, PLEASE SOME OF YOUR HAIR STYLING ESSENTIALS!
A few hair styling essentials that I swear by and always keep in my kit would be:
Rizo’s Curls products are my absolute must-haves for enhancing natural textures.
Kérastase Elixir Ultime is perfect for smoothing out frizz and achieving that silky, polished finish.
L’Oréal AirLight Pro is a gamechanger for creating that perfect smooth and sleek blowout without damaging texture.
When I need to create thickness, especially for clients with finer hair, Toppik Fibers are a must-have.
YOUR SPACE. YOUR SUCCESS. YOUR SOLA.
Imagine having your own salon space—designed by you, powered by your talent, and backed by the business support you need to thrive. At Sola, that vision becomes reality.
With over 700 locations nationwide, Sola offers turnkey, move-in-ready salon studios for stylists, estheticians, nail artists, barbers, and other beauty pros. Inside each private suite, you’ll find more than a workspace. You’ll find the freedom to grow, the tools to succeed, and a community that’s with you every step of the way.
Set your own schedule. Curate your vibe. Build a brand that’s entirely yours.
Behind every beautifully designed studio is a story of ambition, artistry, and success. Whether you’re a stylist, esthetician, nail tech, or barber, Sola gives you the freedom to express your creativity and the support to grow your business.
“THE
MOST REWARDING THING ABOUT BEING A BUSINESS OWNER AT SOLA HAS BEEN THE FREEDOM TO CREATE A SPACE FOR ALL OF MY GUESTS AND BEING ABLE TO SHOW MY OWN PERSONALITY.”
— AMANDA BROWN, FACE OF SOLA
SCAN TO FIND YOUR SOLA
ELIXI CO-FOUNDER
AMANDA BAVARO
CALLS OUT BEAUTY INDUSTRY “BRAINWASHING”
by madeline hickey
As beauty and wellness continue to merge, there are a lot of empty promises being thrown around by brands. ELLIXI BEAUTY isn’t one of them. Co-founded by esthetician AMANDA BAVARO, Ellixi simply isn’t about slapping a label on a product and calling it clean. It’s about thoughtful formulas, real results, and an intentional approach that doesn’t cut corners—or rely on fluff.
In this interview, Barvaro breaks down what actually makes Ellixi different and explains how her customers get health, not hype.
THE TEASE: Amanda, you’re an esthetician by training — so what was the “aha” moment that sparked the creation of Ellixi Beauty?
AMANDA BAVARO: “I’ve always been the esthetician who actually read the regulations behind the beauty industry—and
knew just how unregulated beauty products really are in the U.S. I remember getting into a debate with another esthetician who insisted that a certain cream had the same ingredients and formulation in the U.S. as it did in Europe. I couldn’t believe how strongly she believed that—because it’s just not true! European standards are far stricter and less toxic, and I knew firsthand how misleading and sometimes even toxic U.S. labeling can be.
That moment stuck with me. I realized how even professionals can be misinformed, and if we are confused, how is the everyday customer supposed to stand a chance?
That’s when I knew I wanted to create something different—a brand that strips away the noise and just tells the truth. No marketing fluff, no trendy “miracle” ingredients like vitamin C in twenty confusing forms. Just real, simple, effective products made with ingredients that you can actually understand. Because this isn’t just about beauty—it’s about health. What you put on your skin gets absorbed into your body. If we care about what we eat, we should care just as much about what we apply daily to our face and body. I wanted Ellixi to reflect that: a brand rooted in health, honesty, and results.”
THE TEASE: Your approach to beauty is very direct. You’re even quoted as saying “We’re not interested in competing with these huge competitors. We’re interested in dismantling everything they’ve brainwashed us into believing about beauty.” So, what have consumers and even beauty pros been getting wrong?
AMANDA BAVARO: “What consumers are getting wrong about beauty comes down to three major things: plastic packaging, marketing language, and water-based formulas.
@ lixibeauty oducts
Let’s start with plastic. So many brands today act like they’ve solved sustainability just because their packaging is technically recyclable. But the truth? Most of it never gets recycled. The bottles are cheap, low-grade plastic that’s “recyclable” in theory but not in practice. It’s a marketing cover-up, not a solution. And while we’ve finally started ditching plastic water bottles because of microplastics and chemical leaching, no one’s asking the same question about skincare. Why are we still storing creams and serums—products we rub into our faces—in containers that are contaminating them? If we won’t drink from plastic, why are we okay bathing our skin in it? Next up: marketing language. Consumers—and even pros—keep falling for feel-good labels like clean and natural. But in the
U.S., those words mean nothing. They’re completely unregulated. Brands use them to sell products loaded with synthetics, preservatives, and fillers. The label feels safe, but it’s just another sales tool. Meanwhile, the U.S. has only banned about 11 cosmetic ingredients, while the EU has banned or restricted over 2,500 (echa.europa.eu). That alone tells you how unprotected American consumers really are.
And then there’s water. Most skincare products are over 70% water (natrue.org). You’re paying premium prices for something mostly inactive. Even worse? If a product has water, it has to include preservatives. Think about it—leave water out too long and something grows in it. Same thing happens in your skincare. So brands add chemicals to keep it shelf-stable, then market it as hydrating. It’s filler wrapped in fluff.
So the problem isn’t just confusion—though yes, a lot of consumers are confused. The bigger issue is this obsession with trends. The industry keeps pushing the latest miracle ingredient, the next ‘must-have’ product. Aren’t we exhausted? We’re constantly being sold the fantasy that this one might be the cure. It never is.
from nature and are actually healthy for you. Just like we care about what we put into our bodies, we should care about what we’re putting on our skin, face, and hair. Your skincare is part of your health—it’s not separate from it. Beauty should be an extension of wellness—not a compromise.
That same thinking applies to our packaging. We’re anti-plastic not because it sounds good in marketing, but because it’s toxic—to the planet and to your product. We use materials that don’t leach, don’t pollute, and don’t get greenwashed. We will never use plastic packaging, period.
One of our co-founders, Lila, is truly the ingredient and formulation mastermind behind Ellixi. Every product goes through her hands with purpose and precision. And being a women-owned brand in a space where the majority of beauty consumers—over 70%—are women, matters deeply to us.”
At Ellixi, we’re not here to play along. We’re here to wake people up. To tear down the labels, the hype, the fake promises. And to rebuild beauty on truth, simplicity, and ingredients that actually serve your skin and the planet.”
THE TEASE: What do you hope Ellixi changes about the business of beauty?
THE TEASE: From product development, including limited ingredients, to environmentally-responsible packaging, Ellixi is clearly built with care. How do you keep innovation and intention at the core of everything the brand does?
AMANDA BAVARO: “For us, innovation isn’t about chasing trends—it’s about stripping beauty down to what actually works. Intention is built into every part of Ellixi, from the ingredients to the packaging to the message.
Every formula starts with a single question: What’s the purpose? If an ingredient doesn’t have a clear, necessary role, it’s out. That’s why all of our products have five ingredients or fewer. We believe less isn’t just more—it’s smarter. It means fewer allergens, fewer preservatives, and more transparency. I personally love using food-grade ingredients—things that come
AMANDA BAVARO: “We want to completely change how people think about beauty—starting with the truth. The industry has been built on overcomplication, greenwashing, and marketing that preys on insecurity. At Ellixi, we’re not here to add to that noise—we’re here to dismantle it.
We hope Ellixi inspires consumers to demand more: more transparency, more honesty, and more accountability. We want people to stop being impressed by buzzwords and long ingredient lists and start asking: What’s actually in this? Why is it here? Does it benefit my skin— or just the brand’s bottom line?
We want to show that you don’t need 10 steps, synthetic ingredients, or plastic packaging to have high-performing, luxurious skincare. You need intention, integrity, and simplicity. And most importantly—we want people to start treating skincare and grooming like part of their health, not just their appearance. What we put on our face, body, and hair should be as clean and intentional as what we eat. Your beauty routine is part of your wellness routine. We hope Ellixi proves that a beauty brand can lead with values, prioritize health over hype, and still deliver results.
So when you walk into Ulta or Sephora ask them where the healthy beauty products are located! When they don’t have a clue about how to answer, tell them that if they aren’t carrying Ellixi there is nothing healthy about any of their products!”
THE GOODS
INTRODUCING: The Rule Breakers of Beauty
We’re kicking off a year-long celebration of rule-breaking brilliance. Below you’ll see five finalists in each of our ten game-changing categories, honoring the disruptors, visionaries, and risk-takers who have left their mark on the industry. But we’re not deciding the winners alone — the power is in your hands!
Readers will cast their votes via our exclusive online voting portal to determine who truly reigns supreme.
Branding Badasses
KEVIN.MURPHY
SACHAJUAN
Ellis Faas
Oribe
Qiqi
Cosmetic Cosmonauts
One/Size
KVD
MAC
REFY
Kitpak
Distribution
Disruptors
KEVIN.MURPHY
MID-ATLANTIC
Marlo Beauty
Evolve Salon Systems
Eco-Activists
Oway
R+Co BLEU
Davines
MOB Beauty
Green Circle Salons
Education
Boundary
Breakers
Pivot Point
PR/Marketing Powerhouses
Summer Fridays
Pat McGrath Labs
Danessa Myricks
K18
Ethos Beauty Partners
Salon Services PRO
Free Salon Education
Thriving Stylist
Haircation
Nail Career Education
Guerrilla
Hair-fare
Color Wow
Aveda
Olaplex
Pravana
Hairstory
Denman Skin Savants
Tuel | Berodin
The Ordinary
Botnia
Intelligent Nutrients
Hydrafacial Tool/Tech
Titans
ghd
Nicky Clarke
Dyson
Rephr
KUPA
Nail Tech
Trailblazers
Aprés Nail
Function of Vex
Mooncat
Voesh
Manicurist
We’ll reveal the winners—the true trailblazers who defied expectations and came out on top—in PRINTED Volume 2.
AKeeping An 87-Year-Old Brand Young
T THE HEART of the Denman brand, from its conception in 1938 to current day, one mission has remained the same: help people achieve their hair goals. This is the vision that sparked the invention of the brand hero, The Original Styler. Northern Irish inventor-entrepreneur Jack Denman Dean encountered the new material ‘nylon’ on a trip to America in 1938 and put it to use by creating a hairbrush for his curly haired sister to use. The mission keeps the brand alive and young today.
Embraced by renowned British hairstylist Vidal Sassoon as his signature brush in the 1960’s, The Original Styler became a staple in the kits of many hair stylists. Sassoon pioneered the move away from the hood dryer and coined the wrap-dry using the Denman hairbrush. From sculpting the iconic Mary Quant bob, to expertly defining curls, the brush is the tool used to realize a multitude of hair styles.
The Original Styler features a sleek black handle and most recognizably, a red pad. Denman has always preserved that DNA of the brush, while simultaneously adapting to trends and the needs of users. Quality and forethought are integral parts of the brush making process. The brand is a proud manufacturer and innovator of tools of the trade, providing products to people in over 80 countries worldwide.
Kevin McNamee, CEO of Denman and the wider Denroy group, explains the evolution and endurance of the brand. “The success of Denman over the past decades comes down to how great the design of the classic Original Stylers were in that they have remained virtually unchanged for the last 90 years. I say it’s like the recipe for Coca-Cola -
for goodness sake don’t change it! In saying that, the world moves on, hairstyles change, as do fashions. This is where Denman has remained relevant, by adding new brushes and combs to the range as the industry demands them, and more recently adding the vibrant and exciting prints and patterned brushes,” says McNamee.
Expertly crafted in Northern Ireland, Denman brushes are created with precision through advanced machinery and the hands of skilled artisans before gliding through your tresses. Denman boasts a state-of-the-art factory in the U.K. where the brushes are designed, tested, researched, developed, and assembled. A testament of the quality, loyal customers often remark, “I’ve had my Denman for over 20 years!”
Denman also has a sustainability plan that continues to grow and change. All single use plastics have been removed from any packaging, many of the products are recyclable, and Denman has worked with Plastic Bank to stop over 10 million plastic bottles from entering our oceans.
Denman is a family owned and run company, and those thoughtful family values carry through the business: from the factory to the corporate offices, to partnerships and even trickling down to consumer channels like social media. The current Chairman Dr. John Rainey MBE has been helping write the Denman story since his family acquired the company in 1972. Rainey explains “Our business is still conducted on a very personal basis both in the U.K. and abroad. In 1989 we established Denman Inc. as our sales and marketing office in Boston... The brand is almost 90 years young and we have been its custodian for more than 50 years of its most important developments. I have been gifted with so many wonderful memories and I’ve got to know so many great people, and it’s all about the people.”
Viral Sensation
In 2020, the global pandemic massively shifted the industry, with some ramifications remaining half a decade later. The hair industry is a physically intimate one, with stylists having personal contact with their clients in the chair. The salon shutdown prompted a shift to self-services and stylists providing kits for their clients. The Denman Brush website had just undergone an overhaul, launching in February 2020 with an exciting range of both core products and new prints and colours for sale, and with mass store closure, it resulted in a huge increase in website sales for the brand.
The boom of social, more specifically TikTok, during the pandemic sparked a surge in the beauty industry. With extra time on their hands, consumers were perfecting the craft of an at-home blowout, flawless curl definition, or smooth and sleek looks. Anyone on Beauty-Tok at the time would’ve seen the acclaimed black-and-red brush being twisted through sections of curls as they scrolled. To date, #denmanbrush has amassed over 150 million uses in the span of five years, contributing to the major success of the brand.
Riding the wave of increased brand awareness and the boom of the beauty industry, full faith and autonomy was given to the marketing team to pivot the brand positioning. What was once a very professional-heavy business model had become a balancing act: how to grow the relationship with everyday consumers while fostering the relationship with the loyal stylists who were the foundation of the brand. The team focused on omnichannel marketing campaigns to support the consumer and professional industries in tandem, providing varying designs and assets for each respective audience. In discovering the differences in needs and wants of each sector, Denman was even able to find overlap and cater to the growing world of “prosumer” markets.
SINCE 1938
Endorsing Artistry
Denman is a globally recognized brand – championed by professionals across every sector of hair artistry. Hair styling on many TV and film sets is executed with Denman brushes, including the likes of Wicked, Peaky Blinders, Bridgerton, The Crown and more. The diverse ranging of products means Denman offers a tool for every step of the hair journey: from washing, to detangling, to styling, and finishing. Denman brushes are suitable for every hair type, including wigs and extensions, and come in varying sizes making them perfect for full styling kits. Characters from the glamorous to the downright terrifying are brought to life by craftspeople, wielding their favourite Denman Brush to achieve movie magic.
Celebrity stylists hail Denman as a favorite as well. Adir Abergel used the brands D81M Style and Shine Brush for achieving Nicole Kidman’s red carpet look for the 2024 Golden Globes, following her critically acclaimed film Babygirl. While Denman is known best for the Original Styler, the brand creates tools for all different hair styles. This brush is great for finishing a look –such as slicking the hair back into a chic updo or brushing out created curls to smooth and shine the hair into waves.
Skilled stylists use Denman Brush to create their winning looks and collections for competitions like OneShot, North American Hairstyling Awards and British Hairdressing Awards. Denman is also the brush behind the scenes at fashion shows around the world, including London Fashion Week and New York Fashion Week. The brand has built its presence at NYFW, both as a tool in the stylist’s kits and a product within swag bags gifted to show attendees. Consumers can imagine achieving the styles they see on runways – from the avant-garde to the effortlessly chic – by getting their hands on the tool used to create those looks. A hair stylist’s work cannot be easily replicated, requiring years of learning and honing their skills professionally. But by owning the best of the best, consumers are certainly a step closer to achieving the dream.
Supporting the professional industry comes in many shapes and sizes. Denman have been long time attendees of the Salon
International trade show in London, hosting their own stage show, Stage Star for 10 years before retiring the competition in 2023. Stage Star gave artists a chance to compete live on stage to achieve hair excellence, often platforming new stylists with little or no stage experience. In 2022 the competition saw its first American participant, Eric Wright. Denman further expanded the competition globally in 2023, featuring finalists from the U.K. (Emma Dixon), U.S.A. (Jalia Pettis), Asia (Nobu Hirahara) and Europe (Christine Alves).
While Stage Star ended in 2023, the brand has transitioned to an online competition borrowing the same concept, which focuses on stylists at the start of their career. College Star started in the U.K. in 2024, expanding to the U.S. in 2025. Students enter online with their best blowout look for a chance to win prizes. Your career begins when you first pick up that beloved hairbrush, and Denman has always wanted to be a memorable member of a stylist’s kit. Denman is committed to encouraging and motivating the next generation of hair professionals and the blowout competition gives students an opportunity to strengthen a pivotal salon skill. The competition requires just four images of one amazing blowout and opens again in February 2026. To reinforce the commitment to those starting out on their hair styling career, an exclusive college styling kit has been developed for educators and students. Denman worked closely with college educators to identify the 10 key tools to take students through their studies and beyond. The kit comes in a case and is sold at a special price to ensure they are set up for success with the best tools of the trade.
Continuing the Legacy
Whether you know the brush from your first styling kit, your Granny’s vanity, or TikTok, the Denman Brush has built a powerful name and an image over the years. Nearly 90 years later, over 100 million Denman brushes have sold around the world. Any good stylist knows that hair is more than just hair: it’s about confidence, self-perception, and the image we show to the world. It’s both who we are, and who we want to be. For Denman, a hairbrush is more than just a hairbrush.
Elevating
the Industry, Redefining
Relationships:
How KEVIN.MURPHY MID-ATLANTIC is Shaping Distribution
by marshal hartman-rohrer
In an industry where salon success is often tied to the quality of its partnerships, KEVIN.MURPHY MID-ATLANTIC (KMMA) is proving that distribution can—and should—be more than product placement and order fulfillment. With a high-touch, relationship-driven model informed by its stylist-first philosophy, KMMA is setting a new standard for what it means to truly support professional salons. At the heart of their approach are Salon Development Consultants (SDCs), whose work transcends the transactional, building partnerships rooted in trust, strategy, and shared vision.
Breaking out of the rigid, one-size-fits-all mindset, KMMA tailors its support to meet each salon’s unique needs. The results speak for themselves, as told by four standout salons across the Mid-Atlantic region. Through their experiences, it’s clear: KMMA doesn’t just distribute products—it cultivates success.
CURRENT SALON
CURRENT SALON & SDC LINDA HUTCHINS: TRUST, EDUCATION, AND A SHARED VISION
For Nese Atlas and Ryan Mallard, owners of Current Salon in Ashburn, Virginia, the relationship with KMMA began well before the salon’s doors opened. “It was during those late nights, reviewing business plans and brand selections with Linda (...) that our journey truly began,” Nese recalls. Fast forward to today, and Current Salon has grown from a team of four to a powerhouse team of thirty-five. Their brand portfolio mirrors their growth mindset: Alter Ego Italy, J Beverly Hills, Showpony Extensions, Ethica, Cezanne, KEVIN. MURPHY, COLOR.ME, and KEVIN.MURPHY + CODE. “From day one, we’ve been intentional about partnering with brands that support salons,” Nese says. “KMMA has always been more than a distributor. They’ve been a foundation of trust, education, and community.”
Linda Hutchins, their longtime SDC, has been central to that foundation. Her collaborative spirit and deep understanding of salon dynamics have helped shape every chapter of Current Salon’s growth. “KEVIN.MUPRHY isn’t just a product line—it’s a philosophy,” Nese says. “Their education, sustainability, and performance have helped define our culture. And Linda has been there every step of the way to ensure that culture thrives.”
KATE KANDEL SALON
KATE KANDEL SALON & SDC AUDREA SHERMAN: CONSISTENCY, CREATIVITY, AND COLOR CONFIDENCE
In Greenville, South Carolina, siblings Kate and Michael Kandel launched their namesake salon with a clear mission: to deliver modern, high-quality color and salon experiences from day one. Choosing KEVIN.MURPHY and COLOR.ME by KEVIN. MURPHY as their foundational partners was a strategic move that’s paid off in spades.
“What we value most about KEVIN.MURPHY MID-ATLANTIC is how they’ve respected and amplified our identity,” says Kate. “We’re not treated like a generic account—they listen, collaborate, and help us push our brand further.”
SDC Audrea Sherman has become instrumental in that journey. From designing impactful retail displays to navigating seasonal promotions and education, her support has been thoughtful and brand-aligned. “Audrea enhances—not overshadows—our systems,” the pair notes. “It’s a true partnership that honors both our creativity and our business goals.”
COLOR.ME, in particular, has helped the salon carve out a strong reputation in the market. “It allows our team to deliver dimensional, lasting color that our clients love,” Kate adds.
“And the retail line continues that experience at home, building trust and loyalty.”
Eight years in, the Kandels are proud to grow alongside a distributor that “sees us, supports us, and helps us thrive.”
NORTH & COASTAL
NORTH & COASTAL SALON & SDC DENISE MCCLYMONT: LOCAL VALUES, NATIONAL IMPACT
In the heart of Ocean City, Maryland, North & Coastal Salon is more than a business—it’s a community hub rooted in eco-conscious values and exceptional service. When owner Brittany Cropper sought out a distributor, she knew she needed a partner who shared her vision. “We chose KEVIN. MURPHY MID-ATLANTIC because of their high-quality, eco-friendly products like Alter Ego Italy and their innovative approach to salon partnership,” Brittany explains.
With SDC Denise McClymont by their side, that partnership has only deepened. “Denise is present in the salon and always just a phone call away,” Brittany says. “She’s helped us streamline operations, boost sales, and enhance our services in ways that align with our brand.”
Technofruit by Alter Ego has played a key role in helping North & Coastal offer a more refined, consistent client
experience. But it’s the educational and strategic support that Brittany values most. “Jennifer, KMMA’s Director of Education and Training, has provided resources that have elevated our brand identity and supported our team’s professional development.”
Through tailored promotions and seasonal planning, Denise and the KMMA team have helped North & Coastal build not just a salon, but a trusted brand in their community. “It’s a true partnership. We feel seen, valued, and supported in every way.”
KEVIN.MURPHY MID-ATLANTIC is more than a name on a packing slip. They’re redefining what it means to be a distributor in the professional beauty space—one relationship at a time. From the Carolinas to Virginia to Maryland, DC, and Delaware, their SDCs are shaping the future of salons by showing up, listening closely, and building real partnerships that last.
Because when distribution is personal, business becomes transformational.
INDIGO
INDIGO SALON & SDC AL TALSKY: BUILDING MORE THAN A BRAND
With two thriving locations in Florence and Hartsville, South Carolina, Indigo Salon’s growth has been anything but accidental. Owner Jamie Kelly credits much of that intentional success to her relationship with SDC Al Talsky. “Partnering with KEVIN.MURPHY MID-ATLANTIC has been a natural and strategic alignment for us,” Jamie shares. “From the beginning, we were drawn to their brands’ commitment to world-class education and high-performing, environmentally conscious products.”
Indigo carries an impressive portfolio: Showpony Extensions, Cezanne, KEVIN.MURPHY, COLOR.ME by KEVIN.MURPHY,
and KEVIN.MURPHY + CODE. But beyond the products, it’s the people that make the difference. “Al has played an integral role in our growth—not just in sales or promos, but through thoughtful strategies tailored to our salon’s needs,” Jamie says. Whether launching seasonal campaigns, enhancing team education, or refining customer experiences, Al’s consistent, hands-on support has allowed Indigo to grow with purpose.
Indigo’s partnership extends beyond Al. Strategic support from Kelie and Jessica on the KMMA management team has further fueled the salon’s momentum. “You get a sense of authentic engagement from the entire team,” Jamie adds. “What impresses us most is KMMA’s commitment to putting salons and their teams first—well ahead of revenue. It’s a forwardthinking, customer-centric approach we’ve been missing in this industry.”
Oway: Pioneering Immersive Beauty with Purpose
In a world where environmental consciousness is often just a buzzword, Oway stands as a genuine pioneer in the beauty industry, crafting a path where ethical practices and premium hair and skincare converge. Founded in Italy, this visionary brand has revolutionized professional beauty through unwavering commitment to its core values.
Environmental stewardship through conscious packaging
Agricosmetica®: From soil to self-care, enriching salon and home experiences
In a pioneering move for the beauty industry, Oway completely abandoned plastic in 2013, embracing glass bottles and aluminum tubes as their exclusive packaging materials. This visionary choice was driven equally by environmental responsibility and the desire to preserve the purity and richness of agricosmetic formulations. These materials preserve product integrity while being infinitely recyclable—a stark contrast to the industry's prevalent plastic dependency. Their commitment extends to carefully produced paper sourced from responsibly managed forests and vegetable-based inks, demonstrating that luxury and conscious intent can beautifully coexist. In a remarkable display of circular economy, Oway creates their own upcycled paper using the leftover plant material from Ortofficina, transforming what would be waste into beautiful, functional packaging (only when expressly needed).
At Oway's heart lies Ortofficina, its biodynamic farm in Bologna, Italy, where the revolutionary concept of Agricosmetica® comes to life. Here, medicinal herbs and plants are cultivated without chemicals, following rigorous biodynamic principles that enhance soil vitality. This agricultural excellence transforms consciously cultivated botanical ingredients into high-performance beauty formulations while preserving their natural integrity. The agricosmetics approach isn't just about growing ingredients—it's about nurturing complete ecosystems where plants thrive to their fullest therapeutic potential, capturing the pure essence that powers Oway's transformative products.
Clean formulations: what's inside matters
The brand's "Zero Kilometer" philosophy prioritizes locally sourced ingredients, reducing carbon footprint while supporting regional biodiversity. Their formulations proudly exclude harmful chemicals like SLS/SLES, petroleum derivatives, artificial colorants, and synthetic fragrances. Instead, Oway harnesses the power of organic, biodynamic, and upcycled botanicals, resulting in products that perform exceptionally while respecting both human health and ecological balance.
This same principle of integrity extends beyond formulas to include the tools, objects, and furnishings that support a more conscious, low-impact lifestyle — in the salon and at home. At the heart of this vision is Artigiano, Oway’s creative and manufacturing workshop, where natural, recycled, and repurposed materials like glass, terracotta, and wood are transformed into everyday design pieces that embody the brand’s approach.
Professional performance, rooted in nature
Oway sets the standard for what professional beauty products can achieve. Their formulations deliver exceptional, salon-quality results that meet the exacting demands of beauty professionals worldwide. What distinguishes Oway is how this technical excellence exists within a comprehensive philosophy that unites powerful performance with ethical consciousness. Each product is meticulously crafted to provide transformative results while honoring the connection between effective treatment, personal wellbeing, and ecological integrity. This approach elevates everyday beauty routines into meaningful rituals that deliver both immediate results and long-term benefits for hair, skin, and planet.
A vision for the future
The cosmetic industry faces critical challenges—resource depletion, chemical pollution, and excessive waste. Oway's approach offers a thoughtful response: returning to agricultural wisdom while embracing innovation. Their work demonstrates that effective agricosmetic products can exist in harmony with natural cycles. By integrating regenerative farming practices, transparent ingredient sourcing, and circular production methods, they're helping redefine industry standards. This isn't merely about creating products, but about participating in a necessary evolution—where beauty rituals honor both human wellbeing and environmental health, recognizing that true quality emerges when these values align.
In every bottle and every treatment, Oway proves that true luxury lies not in excess but in mindful creation—where excellence meets responsibility, and beauty becomes a force for positive change.
PICTURESQUE BEAUTY
Created By Barbers, Used By
Everyone. For those ready to sculpt a style, write a story, and be part of a legacy, welcome to the Reuzel family.
FLASHBACK
The story kicks off in a time of rock-n-roll grit and punk rebellion, 40 years gone in Rotterdam, Netherlands, when Leen and Bertus, affectionately referred to as The Bearded Bastard and The Bloody Butcher, began their journey. Barbers by trade, provocateurs by character, with an insatiable desire to create the perfect pomades for the counterculture they were so deeply ingrained in. Through trial and error, countless reformulations (and one far too close encounter with almost burning down the barbershop, a story for another day), the early versions of Red and Green came to be. And so, as traditional, old-school barbers, our unlikely protagonists dug deep into the rich history of pomades to create what is now celebrated as the world's finest in hair care…REUZEL.
FLASH FORWARD
Inspired by the success of their pioneering Red and Green water-based pomades, Leen and Bertus set out to expand and create the perfect product line for the good people of Rotterdam, and someday, the world. What started as a line created for a very specific classic customer, Reuzel has evolved into a complete style and care line for all hair types, textures, and style objectives. Reuzel offers the best-in-class products to ensure that as styles change, attitudes remain the same.
No Pigs Were Harmed in the Making Of Reuzel Products
BARBER GANG
It’s Time to Rethink Keratin Treatments on the cover
ONCE THOUGHT OF AS A SALON’S GO-TO SERVICE for creating glossy, super-smooth strands, Keratin Treatments are now the secret behind the bounciest, most luxurious, frizz-free curls that clients crave. Pure Brazilian’s Sophia Royal explains.
The challenge came when styles evolved, and clients once again yearned for volume and curls.
Enter Pure Brazilian, the hair texture experts who burst onto the scene with a range of professional, modern, safe, plant-derived Brazilian Keratin treatments that help stylists control textures—from smooth to wavy and curly to coily—while also strengthening and hydrating hair, plus adding high-gloss shine. In addition to the client loyalty and increased salon visits generated by these amazing, multi-benefit treatments, the incredible profits from doing just one or two a day help give salon owners and stylists financial stability.
Of course, Pure Brazilian’s Clear Treatment will smooth the hair as expected, but the big surprise is that it’s also the perfect solution for clients who are looking for a softer, curlier, more voluminous result than original keratin solutions produced. How? This modern treatment combines essential hair nutrients, fortifying amino acids and Brazilian Keratin, along with glyoxylic acid, to achieve smooth, frizz-free hair without harsh chemicals.
“The Pure Brazilian Clear Treatment is an excellent choice for clients who love smooth hair, waves, coils and every texture in between,” explains salon owner, hairstylist and Pure Brazilian Educator Sophia Royal. Based in Vacaville, California, Royal adds, “Pure Brazilian Clear helps tame frizz, enhance shine and improve hair manageability, so you can wear your hair in any style.”
Your No. 1 Profit Center
In addition to creating beautiful, manageable hair, Pure Brazilian’s Clear Keratin Treatment builds your business dramatically, through more frequent visits, client loyalty and incredible referrals. In fact, these treatments add to your bottom line much faster than hair color services. HOW?
PURE BRAZILIAN CLEAR KERATIN TREATMENTS ARE FOR EVERY CLIENT: Royal explains, “I recommend a Pure Brazilian Clear Treatment for all of my clients. In fact, I now use Clear in place of relaxers—even on the tightest curls and coils! In addition, I use Clear for fine hair to reduce frizz and give extra volume and control. Clear is an effective treatment that will benefit every hair type, offering options to wear it straight or curly— And it won’t revert back when the hair is in certain climate conditions.”
ROYAL CHARGES $250 AND UP PER SERVICE, WHICH TAKES JUST 90 TO 120 MINUTES.
PURE BRAZILIAN CLEAR KERATIN TREATMENTS ARE THE PERFECT COMPLEMENT TO BOTH HAIR COLOR AND EXTENSIONS. Royal, who specializes in keratin treatments, hair color and hair extensions, notes that she also uses Clear to make hair more manageable before color,keep hair strong and help blend it in with extensions.
BECAUSE OF THE AMAZING RESULTS, ROYAL’S CLIENTS MARKET THE CLEAR TREATMENT FOR HER, filling her salon’s chairs with referrals.
WHILE PURE BRAZILIAN CLEAR KERATIN TREATMENTS LAST AN AVERAGE OF FOUR MONTHS, MANY OF ROYAL’S CLIENTS SEE HER EVERY WEEK OR TWO FOR A SHAMPOO AND STYLE.
PURE BRAZILIAN CLEAR KERATIN TREATMENTS MAKE CARE AND STYLING MUCH FASTER AND EASIER for your clients at home. They can even shampoo the same day.
HAIR STYLES LAST MUCH LONGER, WHETHER THE CLIENT HAS SUPER-FINE HAIR OR THE MOST COILY TEXTURES. The treatment stretches curls, builds each hair shaft, defrizzes and leaves hair with a glossy shine.
Caring for Keratin-Treated Hair
Whether you wear it straight, wavy, curly or coily—or change it up all the time—hair treated with keratin needs special care that both strengthens and hydrates each strand to fight frizz. Pure Brazilian has developed exclusive, nutrient-rich, hydrating formulas that work for all hair types and textures.
To start, Royal recommends PURE BRAZILIAN® ANTI-FRIZZ DAILY SHAMPOO AND CONDITIONER, two daily formulas that prevent frizz, keep hair smooth for effortless styling and extend the longevity of professional keratin treatments. Shampoo strengthens and hydrates with Brazilian Hydrolyzed Keratin, Argan Oil, Açai, Mango Seed Butter, Babassu Seed Oil and Cupuaçu Seed Butter. Its gentle, sodium chloride-free formula protects color and ensures lasting vibrancy.
PURE BRAZILIAN® ANTI-FRIZZ DAILY CONDITIONER smooths and seals the cuticle, optimizing hair health and shine. It deeply hydrates with Brazilian Hydrolyzed Keratin, Keratin Amino Acids, Hydrolyzed Collagen, Argan Oil, Açai, Babassu Seed Oil and Cupuaçu Seed Butter. The salt-free formula protects color, leaving hair silky, manageable and frizz-free.
The ultra-reparative PURE BRAZILIAN® LEAVE-IN CONDITIONER WITH KERATIN SPRAY provides thermal protection while restoring essential keratin proteins lost to aging, styling and environmental damage. It seals split ends, blocks humidity and smooths the cuticle for a sleek, polished finish. Powered by Hydrolyzed Bombyx Silk Protein Quartz, and crushed Pink Sea Pearls, it enhances elasticity, shine and manageability while keeping hair healthy and strong.
Applied before blow-drying and styling, PURE BRAZILIAN®
ANTI-FRIZZ DAILY LEAVE-IN SERUM infuses Hydrolyzed Keratin, Argan Oil, Açai Fruit Extract and nutrients into the hair to lock-in moisture. This lightweight, color-safe, cruelty-free serum reduces frizz and provides UVA/UVB protection, leaving the hair bouncy and shiny.
BEHIND THE SCENES
PURE BRAZILIAN® DEEP CONDITIONING MASQUE, a must-have for deep hydration and repair, restores strength and smoothness to all hair types. Perfect as a leave-in for thick or damaged hair or as a protective barrier before swimming, it prevents frizz while nourishing with Brazilian Hydrolyzed Keratin, Argan Oil, Açai and Cocoa Seed Butter. It’s safe for color-treated hair and ideal for maintaining keratin treatments.
PURE BRAZILIAN® SILK SMOOTHING BALM hydrates, controls and softens unruly hair. The rich yet lightweight formula protects from frizz caused by humidity, leaving hair naturally silky and shiny, without weighing even fine hair down. Hydrolyzed Keratin, Keratin Amino Acids, Hydrolyzed Silk Protein, Pearl Powder and Aloe enhance elasticity, shine and manageability while keeping hair healthy and strong.
Finish with PURE BRAZILIAN® SHINE ULTRA LIGHT NOURISHING OIL, an award-winning, weightless oil that delivers hydration, frizz control and intense shine without greasiness. It protects hair from heat and environmental stressors while enhancing keratin treatment longevity. Infused with a proprietary blend of Green Tea Leaf Extract, Abyssinian Seed Oil, Sunflower Seed Oil, Kelp Extract, Vitamin E, Jojoba Seed Oil and Geranium Flower Oil, this sulfate-, salt- and gluten-free formula is a must-have for silky, radiant hair.
“Avoid air-drying hair treated with keratin, as it can lead to water damage and a condition known as hygral fatigue,” explains Royal.
“The pH level of our hair typically ranges from 4.5 to 5.5, whereas water has a pH level between 7 and 9. When water is left on the hair for extended periods, it can keep the cuticle open, leading to dryness and frizz, as well as tangles—the exact opposite of our goal.”
BTS from our cover shoot with Janine Jarman
Finally, when styling, Royal says you can straighten or curl the hair in a maximum of three passes—even on thick and coily hair.
“Make slow, steady passes, applying tension and pressure to your iron,” she explains. She starts at 390 , then uses her professional judgment based on the hair’s type and condition.
For more information, contact your local Pure Brazilian distributor. Find them here: purebrazilian.com/pages/find-a-distributor
Get certified online in all three Pure Brazilian Treatments, and we will add you to our salon locator, so new clients can find you: purebrazilian.com/pages/certification-quiz2
To try Pure Brazilian at a special savings for The Tease readers, visit https://purebrazilian.com/discount/theteas20 and use Code theteas20
HĪEWS By Daniel Mora: Where Innovation Meets Artistry
Launched late last year with The Hair Shop, Smart Weft HĪEWS by Daniel Mora is a revolutionary new hair extension collection designed specifically for professional hairstylists. This innovative line features 10 custom-made colors inspired by Mora’s renowned dimensional techniques, complete with iconic face-contouring highlights. They’re expertly toned to save you time.
Smart Weft™ is a refined weft that offers a fine machine-tied base for added volume with a seamless and lightweight feel, ensuring comfort and a flawless finish.
“This collection is truly my baby—every color was carefully crafted by my own hands, inspired by the beauty I see in my clients and the amazing people I’ve met from all over the world,” says Mora. He adds, “I wanted to create something special that feels as unique as you are, with natural dimensions that look and feel like they were made just for you.”
game changer
What You Need to Know About HĪEWS
• 100% Cuticle-Intact Human Remy Hair
• Designed to be cut & tailored at the base without shedding
• Zero return hair for a seamless installation
• Mix & match colors for a dimensional effect
• 6-10 units recommended for a full-head application
• They’re reusable up to four times with proper care
AJPMS NAHA ‘25 SPOTLIGHT:
Salon 27
MBER AND CHET POPE are the visionary co-owners of SALON 27, a premier hair salon located in Mesa, Arizona. Established in 2015, Salon 27 was born out of their shared aspiration to create a community-focused space that prioritizes exceptional education and impeccable hair artistry. Their commitment to continuous improvement through innovation and education has positioned Salon 27 as a trusted destination for clients seeking personalized and high-quality hair services.
Amber Pope brings a wealth of experience to the salon, having trained with renowned institutions such as Sassoon. As the Creative Art Director of Salon 27, she leads a team of stylists dedicated to tailoring their artistry to meet the unique needs of each guest. Chet brings a background in marketing and data analytics to the operations of Salon27. Not to mention his creativity that stems from his background in the music industry where he still gathers inspiration as an evolved
partner with the Punk Rock Museum. Chet and Amber find a beautiful balance between business and artistry and the importance of both shine at Salon27.
The salon offers a comprehensive range of services, including haircuts and styling, coloring and highlighting featuring Paul Mitchell Professional Color, hair extensions, and specialized treatments. Located at 1660 S Val Vista Dr #120 in Mesa, Salon 27 operates by appointment and is committed to providing a welcoming environment for all clients. The salon’s emphasis on education and innovation ensures that both the team and clients benefit from the latest trends and techniques in hair care.
Amber and Chet Pope’s dedication to excellence and community engagement has made Salon 27 a standout establishment in Mesa’s beauty industry. Their leadership continues to inspire a culture of creativity and client-centered service.
JPMS NAHA ‘25 SPOTLIGHT:
Bryant Murphy
BRYANT MURPHY better known as Mr. B, has been serving the beauty industry for over 20 years. Bryant has a creative story of beginnings, that didn’t take off with beauty initially but has always been a part of his journey being a high school vocational cosmetology and catering school graduate. In the beginning, hair was more of a hobby where Bryant dedicated years as a chef working in the Food Service Industry, and only serviced family and close friends with hair services. In 2010, Bryant left the food service industry and entered back into the field of cosmetology and enhanced his career by enrolling into Rudy and Kelly Academy, a Paul Mitchell Partner School, located in Virginia Beach, Virginia. During that time Bryant participated in everything, including Design Team, Phase 2, and Caper events and was invited to comeback and pursue a career as
congrats
a Cosmetology Instructor. During these past 20 years Bryant has competed in many hair and makeup competitions, been published in over 32 hair magazines, helped Co-Write the United States Navy Grooming Curriculum, and help cowrite the Paul Mitchell’s Style and Texture App Curriculum showcasing the beautiful inclusivity of all hair types and styles. Bryant has dedicated the last 12 years preparing up and coming future professionals for all the amazing opportunities this industry has to offer. Additionally, Bryant travels within the Paul Mitchell network, educating Learning Leaders on the topic of Texture and Clinic Classroom and Guest Experience Systems. When Bryant is not educating, he spends time in his salon specializing in textured hair services, including relaxers, perms, color corrections and extension services for clients with alopecia.
Curl Cult: A New Era of Texture
Texture is more than just a passing trend—it’s a movement, and Curl Cult® is leading the charge. This game-changing, protein-powered treatment revolutionizes how we work with texture, giving you the freedom to enhance waves, curls, and volume without sacrificing hair health or feel. With Curl Cult®, the result is soft, touchable hair that’s fully customizable—no crunch, no damage. But Curl Cult® is far from just another treatment; it represents a fresh perspective on texture. Our exclusive Shape Shifter™ cutting system is designed with movement in mind, allowing you to shape curls with purpose and precision. Paired with our clean styling lineup, formulated to enhance rather than battle natural patterns, you have a complete textured hair solution that delivers from start to finish.
Beyond transforming hair, Curl Cult® presents an incredible business opportunity. Offering this service can generate up to an additional $30,000 in revenue a year, all while seamlessly fitting into an existing service menu. It’s a way to boost earnings without disrupting the flow of your current offerings, giving you the chance to provide clients with something truly unique and transformative.
We at Curl Cult® aren’t here to conform to industry standards—we want to redefine them. Our system was created by a fellow stylist, and is for stylists who want more than the same old techniques and are eager to break the mold. We are proud to introduce a fresh approach that not only celebrates and elevates textured hair but also reshapes how our industry defines it.
JANINE JARMAN, FOUNDER OF CURL CULT
Ghost Wave Perm: Effortless Texture That Lasts
The ghost wave trend is everywhere—those soft, barely-there bends that look like your client woke up like this, but somehow with perfect hair. The catch? It usually takes a curling iron, a flat iron, or a prayer (sometimes all three) to get that undone-yet-done vibe.
Enter Curl Cult®’s Ghost Wave Perm—a 10-rod set designed to deliver subtle, natural-looking texture that lasts up to 90 days. No daily hot tools, no damage, no time wasted. Just effortless movement that grows out soft and fades gracefully.
And the best part? The whole service takes about 90 minutes in the salon. That’s it. A quick appointment for three months of lived-in texture.
The Ghost Wave technique is ideal for clients who want that low-key, beachy texture without the daily styling routine. It’s also a stylist’s dream: easy to apply, consistent results, and a fresh way to offer texture to clients who might be curl-curious but not ready to commit to a full curl set. Think of it as the gateway to a life of less heat and more hair freedom.
Whether your client wants to air-dry and go, or just cut their getting-ready time in half, Ghost Wave is the go-to. It’s the perfect blend of movement and manageability, built for real life—and real hair.
june - dec ber
CALENDAR
June
SALON PROFESSIONAL INDUSTRY EVENTS
World Barber Day September 16th
Premiere Orlando May 31st-Jun 2nd
Rosh Hashanah September 22nd-24th
November
National Redhead Day November 5th
North American Hairstyling Awards June 1st
IBS Las Vegas June 21st-23rd
July
COSMOPROF North America - Las Vegas July 15th-17th
August
International Day of the World’s
Premiere San Antonio September 28th-29th
October
Yom Kippur
October 1st-2nd
World Mental Health Day October 10th
National Coming Out Day October 11th
Trans Awareness Week November 13th-19th
PBA Executive Summit November17th-18th
Thanksgiving November 27th
Black Friday
November 28th
December
Cyber Monday December 1st
Hanukkah
Indigenous Peoples August 9th
September NYFW
September 11th-16th
Premiere Columbus September 14th-15th
International Day of the Girl October 11th
Diwali October 20th
Invisible Disabilities Week (NDEAM) October 20th-26th
Halloween October 31st
December 14th-22nd
Christmas December 25th
Kwanzaa
December 26thJanuary 1st
NYE and New Year’s December 31stJanuary 1st
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