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PACKAGES Established 1895

2017-2018 Media Kit


PACKAGES Whats Inside

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Who are we? Publication Schedule Online Social Media Print Terms & Conditions Packages Deals of the Week


WhoPACKAGES Are We • about The Sunflower • •Founded in 1895, and has been serving as the primary news source for Wichita State and the surrounding community ever since. •An independent, student-run publication housed in Elliott Hall at Wichita State University. •Distributes print publications twice a week — Mondays and Thursdays — throughout the school year.

• stats •

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on and off campus pick-up locations

20,000 weekly online reads

5,000

• leadership • Christian Yost Advertising Manager

AdManager@TheSunflower.com 316.978.6906 - 402.690.9978

Chance Swaim Editor in Chief

Editor@TheSunflower.com 316.978.XXXX

Business Manager

BusinessManager@TheSunflower. com 316.978.6900

Amy DeVault Faculty Advisor

amy.devault@wichita.edu 316.978.6052

newspapers printed biweekly

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Publication Schedule August

September

October

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2 3 4 5 6 9 10 11 12 13 16 17 18 19 20 23 24 25 26 27 30 31

Special Sections

November

December

1 2 3 6 7 8 9 10 13 14 15 16 17 20 21 22 23 24 27 28 29 30

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M T W T F M T W T F M T W T F

Back to School Deadline: 8/3 Publish: 8/10

Day in the Life Deadline: 9/21 Publish: 9/28

Basketball Guide Deadline: 11/2 Publish: 11/9

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M T W T F M T W T F


PACKAGES

The Sunflower - Wichita State’s Student News Source

Special Section

Regular Paper

January

February

March

1 2 3 4 5 8 9 10 11 12 15 16 17 18 19 22 23 24 25 26 29 30 31

1 2 5 6 7 8 9 12 13 14 15 16 19 20 21 22 23 26 27 28

1 2 5 6 7 8 9 12 13 14 15 16 19 20 21 22 23 26 27 28 29 30

Special Sections

April

May

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1 2 3 4 7 8 9 10 11 14 15 16 17 18 21 22 23 24 25 28 29 30 31

M T W T F M T W T F M T W T F

Tournament Preview Deadline: 3/1 Publish: 3/8

Wichita Madness Deadline: 3/6 Publish: 3/13

Graduation Guide Deadline: 4/23 Publish: 4/30

Contact Us Email

sales@thesunflower.com

Phone

316.978.6906

Website

TheSunflower.com

M T W T F M T W T F

All ads are due three buisiness days before the ad is scheduled to run. For instance, an ad running Monday should be turned in the Wednesday before; an ad running on Thursday should be turned in the Monday before. This gives the advertising staff time to place ads and make any last-minute adjustments that may be needed. If The Sunflower is designing an ad for you, all information needs to be turned in one week prior to the publication date. This allows our design staff to create an ad, recveive approval and still meet the paper’s deadline. Please make checks payable to The Sunflower. Advertisers also have the option to pay online via credit card. Ask an advertising representative for more information.

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PACKAGES Online Info TheSunflower.com

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• prices & sizes • 1. Leaderboard 728px X 90px

•$200/Wk •$600/Month 2. Skyscraper 160px X 600px

•$125/Wk •$375/Month

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3. Widget 300px X 250px

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•$75/Wk •$225/Month 4. Footer 728px X 90px

•$100/Wk •$300/Month

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• All ads will be posted at 12:01 am on the assigned start date, and will be removed at 11:59 pm on the scheduled end dagte of the advertisment. • The Sunflower reserves the right to deny any advertisment that does not allign with Wichita State University’s code of conduct. •The minimum contract agreement for an online ad is one week (7 days). •All artwork must be submitted at least three (3) days before the scheduled start date. •Ads will run on all current pages of thesunflower.com.

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PACKAGES Social Media

100 $ Per Post

• the best size • The Sunflower has many different forms of using digital advertisments. We like to suggest that the advertisments are 1,200px wide, and 600px tall. This will allows the image to flurish without cutting any corners of your creation.

2:1

• why? • • Target 18-35 year olds • Won’t get blocked by Safari web browser •Confindence your ad will be seen • Appear directly on the screens of thousands of followers

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PrintPACKAGES Rates

Apartment Specials

National

Local

WSU Dept/Org

Slim Jim-$120

Slim Jim-$96

Slim Jim-$54

Big Box-$200

Big Box-$160

Big Box-$90

Banner-$250

Banner-$200

Banner-$112

1/4 Page-$370

1/4 Page-$296

1/4 Page-$166

1/2 Page-$500

1/2 Page-$400

1/2 Page-$225

Full Page-$900

Full Page-$720

Full Page-$405

Color + $50 Full Page- 10.25 X 20 1/4 page (Vertical) 6.08 X 10

Slim Jim4.04 X 6.08

1/2 Page- 10.25 X 10

1/4 page (Horizontal) 10.25 X 6.08

Big Box6.08 X 6.08

Banner- 10.25 X 2 8


PACKAGES Conditions Advertising Policies: The Sunflower reserves the right to reject any advertisement. Advertisements that discriminate on the basis of race, ethnicity, creed, color, disability, sexual orientation or gender will not be accepted. The advertiser and/or advertising agency assumes liability for all content (including text and illustrations) of advertisements printed in the Sunflower and also assumes any claims made against the Sunflower. The Sunflower reserves the right to revise its rates or any other conditions in the media kit at any time. The Sunflower does not grant refunds for any classified ad. The Sunflower reserves the right to add a border to any ad or to alter the content of the ad in order to uphold the graphical integrity of the paper. The Sunflower reserves the right to reject any advertisement that does not comply with the policies and judgment of the newspaper staff. By placing an advertising order, the advertiser agrees to, and certifies conformity with, Sunflower policies and terms. The Sunflower will not be liable for printed quality or errors by Hutchinson News. For any advertisement to be considered for any amount of refund, the Advertising Manager or Business Manager must be notified within five week days after publication of the advertisement. The Sunflower’s liability will not exceed the cost of the ad in which the error occurred. Credit will only be applied toward the first incorrect insertion. If the client approves an ad’s copy before publications, minor spelling and/or typographic errors will not qualify for a make good ad. All advertising must be paid for in advance unless the advertiser has completed a credit application and credit has been approved. No credit can be extended to any drinking establishments or political advertiser on or off campus. Bills, statements and proof of publication will be mailed at the beginning of each month.

Payments 30 days overdue from the original billing date are subject to 1.5% finance charge compounded monthly. Advertisers with delinquent debt must pay balance before any further ads can be run in the Sunflower. Checks should be made payable to: The Sunflower. Payments by credit can be made at www.thesunflower.com under the advertise link on the bottom of the page. The Sunflower accepts Master Card, Visa, Discover and American Express. No refunds will be given on ads. Electronic File Requirements: Ads must be sent as a PDF, TIFF, or JPEG. The Sunflower will accept ads on a CD-ROM, DVD-ROM, & Flash Drives. All classified ads should be emailed to sales@thesunflower. com. All display ads should be emailed to the appropriate advertising representative. When in doubt, email ads to sales@thesunflower.com. Design Services: Design services for ads placed in The Sunflower require a charge of $25 per ad and will be handled by The Sunflower design department. Proofs will be delivered by a Sunflower advertising representative to the client for proofreading. All ads must be approved two business days prior to publication by 4:00 p.m. Advertising Policy: The Sunflower reserves the right to revise its rates or any other conditions in this rate card at any time. The Sunflower will not accept any advertisement that is offensive, promotes academic dishonesty, or encourages discrimination against any individual or group. The Sunflower reserves the right to add a border to any ad or to alter the content of the ad in order to uphold the graphical integrity of the paper.

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Package #3

Package #2

Package #1

PACKAGES Packages

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Socially Known •4 Facebook posts •One month online (Skyscraper) •$500/month ($700 value)

Double Dipping •4 Facebook posts •4 Big Box ads •$800/month ($1,200 value)

Tripple Threat •4 Facebook posts •One month online (Skyscraper) •4 Big Box ads •$1,200/month ($1,500 value)


The Sunflower - Wichita State’s Student News Source

T

he Sunflower is excited to offer its most exciting advertising opportunity in the more than 120 years of our student-run newspaper. This fall we are starting the “Deals of the Week” page in our Monday paper. Every Monday, we will offer a full-page spread dedicated entirely to getting the 21 best coupons from community businesses into Wichita State students’ hands. With only 21 spots available, the early bird gets the worm. Students are already talking about this on campus, and we want you to be part of the excitement.

PACKAGE DETAILS:

This package includes three major components. First, your coupon will be printed in the “Deals of the Week” section of the paper every Monday for one month. Second, your coupons will be displayed for a full month on our website under the “Deals of the Week” tab. Finally, we will post on our social media accounts two times a week pushing that week’s coupons. We want to make these go viral, and we need your help. All of this for only $400 a month. That’s it. This package includes advertising on every platform that The Sunflower has to offer for an extended period of time for a one-time, flat fee. What could be better?

Wichita Corner Store

1234 N Sesame St. Wichita, KS 12345

$10 OFF $10 off any WSU item

ONLY

Our goal is to drive readership by offering great deals to our loyal readers of The Sunflower. For this to work, we need quality coupons and you need quality returns. We want to gather the best coupons in the community and make this the place for students to find them. We want to keep fresh coupons cycling through. To make sure this happens, we will require four separate coupons for this offer. This way students will have the desire to check back to see what’s new every week.

$400

Over a $1000 Value

Must ptresent coupon and Student ID at register Actual Size

TheSunflower.com

sales@thesunflower.com

316.978.6906


TheSunflower.com

sales@thesunflower.com

316.978.6906

The Sunflower Media Kit - 17/18  
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