NEWS|Team Flames lit up their torch as 1st runner-up in ANMAC 2022

Team Flames lit up their torch as 1st runner-up in ANMAC 2022

Neil Mark Liceralde

Despite 34 schools competing nationwide, participants from the PHINMA-UPang Junior Marketing Association (JMA) successfully held on to their victory as 1st runner-up in the Annual Marketing Competition (ANMAC 2022) announced on July 17, 2022.

Organized by the Philippine Junior Marketing Association (PJMA) and known to be one of the most prestigious competitions for all Marketing Students around the Philippines, ANMAC focuses on providing marketing students with a platform to demonstrate and practice their marketing expertise in real-world corporate applications. The competition's partners, QBO Innovation Hub and Ask Lex PH Academy trust to utilize the IMC plans submitted by the competitors to help early-stage enterprises settle challenges in the developing market.

Professor Terrence Spenzer Pascua, JMA Co-adviser, believes that the ANMAC's significance to the University and students is that the students are given a chance to unleash their marketing prowess through this competition while representing their university with the core values that they uphold. He also stated, "The achievement of Team Flames just proves that PHINMA University of Pangasinan provides quality education for its students and produces competent students that can go head-to-head with students from other universities nationwide."

In an interview with one of the JMA representatives, Erwin Caragay shared their experience with his winning team. According to him, the competition began on June 19, 2022—the day PJMA held an orientation for all groups that had signed up for it. He elaborated that the deadline for submission of their marketing plan and infomercial video for the competition was on July 2, 2022. The ANMAC Top 10 schools that advanced to the following round were announced on July 4, 2022, and fortunately, their group, Team Flames, made it to the Top 10.

On July 9, 2022, there was an ANMAC Webinar and Bootcamp, in which they also took part. The final paper with a deck deadline was on July 12, 2022, and the final presentation or defense and announcement of the top 3 teams took place on July 15.

"That particular day will always be cherished since we, together with UST and PUP, made it to the Top 3. The Marketista Awards' Winners Announcement took place on July 17, 2022, and we came in as the 1st Runner-up," Caragay added. PUP (champion), UPang (1st runner-up), and UST (3rd runner-up) were the schools that entered the Top 3.

Caragay also recalled their pre-winning situation. Despite the time constraints, they were able to get through the challenging process—from the initial papers, the infomercial, the final papers, and even the script for the defense. He added, "To be able to do this seamlessly only shows how great our team's chemistry is." Caragay and his team also advised the next JMA 2023 batch to disregard the concept of hierarchy — no leader, no members, all are equal.

Prof. Pascua also took this opportunity to encourage the next batch of PHINMAEd students in Marketing Management who will represent the University for a possible ANMAC 2023. "We will continue crafting marketing excellence by imparting knowledge and preparing students and young marketers of our university to be globally competitive in order to adapt to the ever-changing industry," he expressed. Prof. Pascua also added that they would have an Advertising Competition later this year that colleges and SHS from different schools and Universities in Pangasinan can participate in.

PHINMA-UPang JMA representatives Erwin O. Caragay, Lyndon Gil S. Meneses, Jonquil Jamaica S. Sanchez, Nicole, Dennise B. Velasco, and Jerome V. Muyano were awarded at Le Parc, Pasay City, on July 17, 2022, during the 9th Marketista Awards organized by PJMA itself. According to Caragay, his team is eyeing for more PJMA competitions.

MARKETISTA - PHINMA-UPang JMA representatives climb to TOP 3 as the 1st runner-up, ANMAC 2022, July 17.

Photo from Philippine Junior Marketing Association (PJMA) Facebook Page