StyleGuide
Purpose
The purpose of this brand style guide is to provide guidelines and clarity on how to appropriately create marketing materials associated with The Storehouse Community Center (TSCC or The Storehouse). this guide also covers our organizational values, mission, and vision for our community
MissionStatement
The Storehouse’s mission is to feed, clothe, and care as neighbors in one community.
At The Storehouse Community Center, we transform lives by helping our neighbors meet their basic needs while connecting them with vital resources to empower them on their journeys We support families at or below the federal poverty level with a holistic pathway of programs that culminates in stable, high-quality employment.
OurVision
Transform the life trajectories of 20% of the neighbors we serve.
CoreValues
Our core values are: Engagement, Empathy and Encouragement. These values guide the way we interact with all our neighbors, volunteers and donors.
Our Programs
At The Storehouse Community Center, we transform lives by helping our neighbors meet their basic needs while connecting them with vital resources to empower them on their journeys. We support families at or below the federal poverty level with a holistic pathway of programs that culminates in stable, high-quality employment
The Storehouse has four programs that help address our neighbors’ basic needs and connect them to resources on their journey to stable, high quality employment:
Seven Loaves Food Pantry serves over 5,200 families a month Grocery items such as fresh produce, canned meats & vegetables, rice, beans, pasta, frozen meat and fresh dairy are provided to our neighbors to supplement their weekly needs We are supported by local corporations, food service partners, and thousands of volunteers
Project Hope connects neighbors to resources beyond food and clothing Through compassionate case management, we help identify individual needs and connect neighbors to resources within our community, such as medical care, mental health support, furniture, and more By fostering relationships and providing personalized guidance, Project Hope empowers neighbors to access the support they need to thrive
Joseph's Coat distributes gently-used and new clothing for families at no cost This program provides an opportunity for our neighbors to receive clothing for job interviews, school, and special events The clothing items are donated by families within the community, and cleaned and organized by our staff and volunteers before being distributed
The Academy Education Program aims to provide educational opportunities which lead to long-term transformation for our neighbors We offer courses that help our neighbors develop job skills, language skills, and life skills Courses are offered both onsite at The Storehouse and through external partners
Typography
The Storehouse’s primary typeface is Gotham. In applications where Gotham is not available, the Arial font family may be used. However, it is recommended to use Gotham or Arial wherever possible.
The official name of The Storehouse is “The Storehouse Community Center” When referring to The Storehouse the article must be included and capitalized, and it is recommended that the official name (The Storehouse Community Center) be used whenever possible so as not to confuse our clients and audience
When referring to the clients we serve, The Storehouse uses the term “neighbor” to refer to anyone interacting with our organization This language encourages a friendly atmosphere and an inclusive attitude, as The Storehouse believes all people deserve respect and dignity.
Primary Font
Gotham Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijlkmnopqrstuvwxyz1234567890
Secondary Fonts
Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijlkmnopqrstuvwxyz1234567890
Gotham Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijlkmnopqrstuvwxyz1234567890
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijlkmnopqrstuvwxyz1234567890
The Storehouse Logo
The Storehouse logo combines two elements: the Storehouse logotype and the house icon as a graphical element.
These elements should never be changed Position, size, and color, along with the spatial and proportional relationships of the Storehouse logo elements, are predetermined and should not be altered. Used consistently, they will reinforce public awareness of the brand
Alternate Versions
Logo Colors
When possible, use the 2-color version of the mark in the vertical format. In situations when space is limited or when the format is horizontal, a horizontal format is available to ensure maximum impact
Orientation
Logo Library
Horizontal Orientation
You can find standard versions of our logo on our website thestorehousecc.org/media. For any other version of our logo, please contact bskye@thestorehousecc org
The Storehouse Blue 97c 40m 0y 45k #04548D
The Storehouse White 0c 0m 0y 5k #F3F3F3
The Storehouse Dark Gray 0c 0m 0y 73k #444444
Color Palette
The Storehouse Colors
Storehouse Blue 97c 40m 0y 45k #04548D
Storehouse
0c 0m 0y 5k #F3F3F3
Storehouse Navy 77c 43m 0y 66k #143257
0c 0m 0y 73k #444444
Our primary color palette for all marketing and advertising materials is The Storehouse Blue and The Storehouse White The programs color pallet is available to work in conjunction with the primary palette and colors are available for each program.
Please note that specific colors have been selected for a variety of media and are listed beneath each swatch shown here. Take precautions to enter the correct color values listed here, as some of the values may not match each software program’s automatic conversion
Program Colors
0c 24m 89y 5k #F1B81B
0c 80m 80y 7k #EE302F
Blue 82c 9m 0y 17k #26BFD3
These colors are to represent their respective programs and should be used as such
The
The
White
Seven Loaves Yellow
The
The Storehouse Dark Gray
Joseph’s Coat Red
Project Hope
The Academy Green
LogoUsage
ClearSpaceRequirements
WhenTheStorehouseiconandwordmarkareassembledtogether,theheightofthewordmarkcanbeused todeterminetheratioandrelationshipbetweenthetwoelements.Ensurethereisadaquateclearspace betweenthelogoandsurroundingobjects.Itisacceptabletoplacethelogooverasubtlebackgroundor lightareasinadesignwheremaximumlegibilitycanstillbeachieved.
Minimum Size Requirements
To ensure maximum legibility, the logo should never be reproduced any smaller than the sizes shown below The Storehouse logo is not intended for extremely small sizes
Horizontal Orientation
1.5" or 100px
Vertical Orientation
1 5" or 100px
This version is not intended for extremely small sizes The minimum height is 1 5” for print applications and 100px for digital applications.
This version is not intended for extremely small sizes The minimum height is 1 5” for print applications and 100px for digital applications
Co-Branding Guidelines: External Partners & Sponsors
In co-branded environments when The Storehouse logo will be used with other corporate and campaign logos, make every effort to ensure that The Storehouse logo carries the same overall weight and size as the other accompanying logos Size limitations may require using the logo with horizontal orientation
Vertical Orientation Logo
Horizontal Orientation Logo
Co-Branding Guidelines: Internal Programs
In co-branded environments when internal program logos are to be used, The Storehouse logo must always accompany program logos, Internal programs include The Academy, Seven Loaves, Joseph’s Coat, Work Well, etc Please check with the Director of Communications for exceptions
Vertical Orientation Logo
Horizontal Orientation Logo
