The Stockman | February 2021

FEBRUARY 2021

THE TOCKMAN VOL 3 | NO 2

CURRENT ROV SHOW BULL OF THE YEAR!

WB Pendleton Sire of high sellers & champions!

Seldom Rest Sandman Classen son working great!

Silveiras Forbes ‘21 Cattlemen’s Congress Champion!

Silveiras Haras Primal Primo’s exciting, fancy full sib!

Hill Valley Reckoning Outcross to Style & First Class with extra mass, look & structure!

Musgrave Sky High CED 8 $B 141

Brooking Bank Note CED 5 $B 131

JACS Rare Find CED 9 $B 169

EWA Ascend Over 225 $B and 335 $C!

VAR Revelation CED 14 $B 212

A MUST USE TURNING POINT SON!

SSF On Point $200,000 Primo son!

SAC Peak Value CED 8 $B 186

SAC CashIn BN46 CED -3 $B 202

Conley South Point 8362 2020 NWSS Champion Bull!

9 Mile One of a Kind CED 17 HB 212

TWG Tango CED 13 HB 185

NJW Hoss CE 11

KJ BJ Landmark 210 CE 2.5 CHB $121

H Montgomery Making champions!

W/C Bankroll CE 14 API 134

SFG The Judge CE 12 API 144

CLRS Guardian CE 20 API 208

W/C Relentless CE 9 API 117

CDI Innovator CE 11 API 155

Longs Pay to Play A stout blaze Pays to Believe son!

OBCC CMFM Deplorabull CE 15 API 125

WLE Copacetic CE 11 API 107

W/C Night Watch CE 18 API 151

W/C Fort Knox Newly Available!

DUEL Icon

May We All

Simplify

Kingmaker

Business Done Right

1OAK THF

Knock Knock THF

State of Mind THF

Trust In Me THC

February 2021

KR Synergy CE +15 $B 131

2

In God We Trust

thestockmanmag.com | THE STOCKMAN

Conley Express 7211 Exciting new sire of champs!

PVF Blacklist Bushs Wingman Ultra-stout ‘must use’ Insight son! NEW outcross/performance/profile sire with CE!

Youngdale Defiance Canada’s finest genetics!

FCF Leverage First progeny sold high at FCF!

SCC SCH 24 Karat NEW & ultra stout out of 2 NWSS champs!

Musgrave 316 Exclusive 316’s highest $B son!

Baldridge Alternative Top EPDs in most traits! +200 $B!

Bridges Foretold #1 $W in the breed plus CE!

TLC E-Sig 2019 American Royal Champ!

MK Poker Face Exciting power & profile!

CFCC Notorious ELITE WhoMaker son!

ECR Shameless LONG necked show sire!

Showtime Fireball Mega-exciting!

Carbon Copy 2019 NAILE Champion Charolais!

Redemption Hot Resource Son!

BOY Outlier Show Bull of the Year!

KCC1 Exclusive Exciting Hammer son!

JBSF Logic Full sisters were Grand & Res at SM JR Nat’l

ACLL Fortune Excellent Hammer son!

TL Ledger Exciting Profit son!

SC Pay the Price 2 time NWSS Champ!

On the Mark First progeny looking great!

VCL LKC Equity Sire of champions!

Onset High Percentage Chi

Quiet Man

DJS The Outsider

MVP Triple Crown Winning Champ Mainetainer!

Second 2 None Making clubby CHAMPS!

No Guts No Glory THF

Chosen 1 HIA ultra-stout son

King Cobra HIA extremely fancy son

Big Shooter THF Fu son

Red Rocky 2 (Red Hot!)

Sparks will Fly with the HOTTEST Sires now available!

(573) 641-5270 for a free directory or view online at cattlevisions.com THE STOCKMAN | thestockmanmag.com

February 2021

Gateway Follow Me Cool profiled & stout!

3

! e m o c l We Thanks for joining us! We are a free, premier livestock publication featuring and serving seedstock and commercial beef producers nationwide. Raising cattle is so much more than a hobby; it is our livelihood and our passion. We understand that, and in every issue want you to see not only incredible cattle, but also relatable, entertaining, and informative editorial features for the producer with 5 or 500 head.

To us, you are more than reader or advertiser; you are a beef producer. We are committed to doing our best for you, every day.

Please feel free to communicate with us, your input is appreciated.

BILL SCHERMER, Owner/Herd Consultant 641.425.2641 | bill@stockmanmag.com

KATIE DELANEY JOHNSON, Managing Editor 507.820.0803 | katie@stockmanmag.com

Bill and his wife, Nancy, have made their living in the cattle industry. He has provided marketing services for purebred and commercial breeders since 1970. Schermer Angus Cattle continues to be active in the NJAA and raises quality cattle near Clarion, IA. As owner of The Stockman, Bill leads by example providing producers with the highest level of customer service.

Katie serves as editor, graphic designer, and manager of the day-to-day operations of The Stockman. She is proud to work with and deliver a quality product to folks in the beef industry. She and husband, Neil, raise their three kids, registered Angus and Hereford cattle, and showpigs in their family operation, Dandy Acres Enterprises, in southwest Minnesota.

MAKAYLA FLOWER, Graphics

MARIA OPHEIM, Social

Media Mgr.

Makayla provides graphic design services to customers with many years of experience in the industry. She and her husband, Jared, along with their four kids raise Herefords and SimAngus seedstock near Morris, MN. Contact Makayla at 605.690.6050 or makayla@stockmanmag.com

A Minnesota girl from a diverse cow/calf operation, Maria has a passion for agriculture and is happy to promote producers through The Stockman’s social media platforms. She and husband, Cade, reside in Mound City, SD on a 5th generation ranch.

HILARY ROSSOW, Editorial

Assistant

Hilary Rossow grew up in eastern SD on a commercial cow/calf ranch.

Dubbed by her friends, “The Grammar Hammer”, Hilary loves writing and proofing when her skills are requested. She and husband, Brian, are SDSU alumni and now reside in Lakefield, MN.

Contributing Writers in this Issue

Dr. Vince Collison Justin Fruechte B. Lynn Gordon

February 2021

Contact Us

4

Jared Knock Kirk Lynch Kacie McCarthy

THE STOCKMAN MAGAZINE LLC PO Box 115, Pipestone, MN 56164 507.820.0803 | office@stockmanmag.com thestockmanmag.com

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The Stockman (ISSN 2694-1740), Vol. 3, No. 2, is published by Katie Johnson/The Stockman Magazine LLC, 456 41st St., Jasper, MN 56144, monthly, except June and July. Periodicals postage paid at Pipestone, Minnesota and additional mailing offices. POSTMASTER: Send address changes to The Stockman, PO Box 115, Pipestone, MN 56164.

thestockmanmag.com | THE STOCKMAN

MEET OUR TEAM TY BAYER 715.573.0153 tcreds@gmail.com

BRIGHAM STEWART / MEGAN COLLISON 785.747.8028 megancol@iastate.edu Brigham works alongside his parents at Mid Continent Farms, their large, multi-breed cow/calf operation in Kansas.

Megan will graduate from ISU as a DVM in the spring of 2021 and is a big part of her family’s Angus herd and Veterinary Clinic in Iowa.

BRANDON CREAMER 970.596.4965 creamer _ b _ 150@hotmail.com Brandon owns Lazy JB Angus with his parents and sister in Montrose, CO. Raised in the cattle industry, he has a true passion for it and loves marketing quality cattle throughout the US.

CORBIN COWLES 270.991.2534 corbin.cowles@uky.edu

ZAC HALL 701.595.6887 zac@fortelivestock.com

Zac is active in his family’s operation, Hall Stock Farm, near Berthold, ND raising registered Angus, Sim-Angus and commercial cattle. He loves working with livestock and youth and as a Livestock Judging Coach.

TRAVIS HOFER / SAGE HOFER 605.553.2547 hofercattle@goldenwest.net Travis and Sage live near Bridgewater, SD where there run a cattle operation and a diversified crop farm alongside family. They both have a true passion for the livestock industry and enjoy helping other producers.

RON HINRICHSEN 785.770.0222 rlangus@bluevalley.net

ETHAN JOHNSON 859.340.2859 ethanbjohn11@icloud.com

JOHN KUELPER 309.582.6335 johnkuelper47@gmail.com

When not coaching the University of Kentucky Livestock Judging Team, you’ll find Corbin working at his family’s Angus & Simmental operation. He has a deep passion for good people and good cattle, and takes great pride in helping others within the industry.

For the past 30 years, Ron, his wife, Lynne, and their two children have owned and operated Hinrichsen Ranch, a registered Angus ranch in Westmoreland, KS. He has an extensive background in the agricultural industry and is excited to put it to work for each of his customers.

MARK SULLIVAN 816.304.0050 marksullivancattle@gmail.com Mark Sullivan is a familiar face to many having worked for Sullivan Supply for many years. Mark brings many years of experience to The Stockman. Mark and his wife, Linda, and two children, Erin and Leo, live in Woodbine, Iowa and have a small herd of Charolais cattle.

THE STOCKMAN | thestockmanmag.com

Ethan grew up on a cow/ calf Angus operation in central KY, but now resides in Nebraska. His experience managing a seedstock operation and his professionalism ring-side will serve producers well.

John and his wife, Jessica, live in west central Illinois where they raise Simmental and Hereford show cattle. They have 4 children who all show livestock. Helping producers market their livestock successfully and providing professional ringman services are his top goals as a consultant.

Providing the

highest

level of customer service.

follow us! @thestockmanmag

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February 2021

Ty works alongside his family in their purebred operations, Country Lane Farm and TC Reds near Ringle, WI. An advocate for youth programs and dedicated cow/calf man, he is excited to help producers merchandise their cattle.

5

In this Issue P rofiles

14 | FIFTH GENERATION FEVER

14

Allie Bieber carries the family’s Angus interest.

34 | BOVINE BEAUTICIAN

Jerry Talsma’s skills covers thousands of head each year.

40 | CLASSIC TIMES

The Nebraska Cattlemen’s Classic celebrates 30 years.

58 | SEEDSTOCK MARKETING

2020 and Beyond Part Two - Represent the Brand

26

Extension Education

22 | WINTER CONDITION IN BULLS with Kacie McCarthy, UNL Beef

Leading the Way

28 | ELEVATE YOUR GAME

with B. Lynn Gordon, Leader Consulting, LLC

34

Seeds in Season

50 | MEET YOUR UPCYCLERS with Justin Fruechte & Jared Knock, Millborn Seeds

Veterinarian V iew

70 | COPPER DEFICIENCY IN CATTLE

with Dr. Vince Collison, Collison Veterinary Services.

40

Kitchen Stock

76 | FEATURING MOORE ANGUS CATTLE CO in the kitchen with Rachelle Schmidt, Schmidt Angus/Moore Angus Cattle Co

Sale Barn S tudy

78 | AND 2021 COMES OUT SWINGING

50

with Kirk Lynch, Humeston Livestock Exchange

February 2021

Stockman S traight Up

6

83 | FEATURING RAY APPLE

with Ray Apple, 4 Sons Farm, Lexington, KY cover image by Hayden Nutsch Photography Brock Buehler of Valley Creek Ranch, Fairbury, Nebraska thestockmanmag.com | THE STOCKMAN

KATIE DELANEY JOHNSON, Managing Editor 507.820.0803 | katie@stockmanmag.com

Editor’s Note

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opportunity.

While preparing for a sale, it is hard not to reflect on the last 365 days. Whatever the challenge, it likely comes to mind while you are gathering catalog data. It is an exciting time, stress-filled and busy, but still exciting.

For me, sale day offers an opportunity to convey your gratitude to the essential workers in your operation. The ones that help you get to sale day each year - your spouse, kids, hired help, Vet, the guy at the tire shop that always gets called on a Sunday, or the neighbor that never tells says no. In that spirit of gratitude, turn to page 34 for the first installment in our mini-series: Unsung Heros of the Seedstock Industry.

If you are crazy enough to throw in a quick (or not so quick) trip to a major show around sale time, you probably can’t stop thinking about your aspirations for the next 365 days. In that spirit, turn to part two of our feature Seedstock Marketing: 2020 and Beyond on page 58.

For those of you falling somewhere in the middle, pick a page - this issue is filled with great reads and better cattle!

Katie publication date

materials due

March 1, 2021

February 10

full page $800

April 1, 2021

March 10

half page $450

May 1, 2021

April 10

third page $350

August 1, 2021

July 10

reference card $80

September 1, 2021

August 10

double card $300

October 1, 2021

September 10

classified $30

November 1, 2021

October 10

December 1, 2021

November 10

ring service call for a quote

January 1, 2022

December 1

February 1, 2021

January 10

proud member

#morethanahobby #thestockman

thestockmanmag.com THE STOCKMAN | thestockmanmag.com

The Stockman (ISSN 2694-1740), Vol. 3, No. 2, is published by Katie Johnson/The Stockman Magazine LLC, 456 41st St., Jasper, MN 56144, monthly, except June and July. Periodicals postage paid at Pipestone, Minnesota and additional mailing offices. POSTMASTER: Send address changes to The Stockman, PO Box 115, Pipestone, MN 56164.

February 2021

follow us! @thestockmanmag

rate/issue

7

Wall Street Cattle Co. PERFORMANCE-TESTED

ANGUS BULL & FEMALE SALE Friday • March 12, 2021 • 6:30 pm CST Lebanon, Missouri

SELLING 75 SERVICE-AGE BULLS & 50 REGISTERED ANGUS FEMALES He Sells!

He Sells!

Reg. 19534788 WSC BLACK LIGHTNING G134 Sire: Byergo Black Lightning 7568 Dam: EF Blackcap 6011 CED

BW

WW

YW

MILK MARB REA

$W

$M

$B

$C

+5 +1.8 +81 +144 +32 +1.01 +.85 +90 +66 +201 +327

Reg. 19546617 WSC BLACK MAGIC G250 Sire: Byergo Black Magic 3348 Dam: Ogeechee Discovery 569 CED

BW

WW

YW

+6

+0

+82 +151 +36 +1.06 +.87 +95 +60 +199 +318

He Sells!

He Sells!

MILK MARB REA

$W

$M

$B

$C

He Sells!

Reg. 19602603 WSC BLACK MAGIC G254 Sire: Byergo Black Magic 3348 Dam: Ogeechee Discovery 569

Reg. 19601193 WSC TITUS G205 Sire: Byergo Titus 6340 Dam: FF Rita 7W4 of 5R38 4W10

Reg. 19551220 WSC CAPITALIST G122 Sire: LD Capitalist 028 Dam: LFF Exponential 6132

CED BW WW YW MILK MARB REA $W $M $B $C +0 +2.1 +83 +155 +32 +.80 +1.03 +86 +46 +205 +312

CED BW WW YW MILK MARB REA $W $M $B $C +5 +3.0 +91 +169 +27 +.92 +.90 +82 +34 +178 +265

CED BW WW YW MILK MARB REA $W $M $B $C +12 -.8 +67 +117 +23 +.98 +.31 +71 +79 +150 +274

February 2021

He Sells!

8

14603 Highway KK, Lebanon, Missouri 65536 Eddie & Adam Currier, Proprietors Office: (417) 288-4444 Vince Roberts, General Manager (318) 470-0050 For your free reference sale booklet, contact anyone in the office of the Sale Managers, TOM BURKE, KURT SCHAFF, JEREMY HAAG, AMERICAN ANGUS HALL OF FAME at the WORLD ANGUS HEADQUARTERS, Box 660, Smithville, MO 64089.

Phone 816/532-0811. Fax 816/532-0851. Email: angushall@angushall.com • www.angushall.com

Reg. 19560733 WSC QUARTERBACK G169 Sire: SAV Quarterback 7933 Dam: SAV Blackcap May 6677 CED BW WW YW MILK MARB REA $W $M $B $C +1 +4.2 +96 +154 +23 +.27 +.60 +89 +56 +123 +216

thestockmanmag.com | THE STOCKMAN

Itching for better lice control?

We have the answer.

Stop lice from tormenting your herd with BRUTE® Pour-On for Cattle.

To learn why BRUTE® is your most economical choice for lice control in cattle, contact your livestock products supplier or visit www.ytex.com today.

Y-TEX® and BRUTE® are registered trademarks of Y-TEX Corporation. © 2020 Y-TEX Corporation.

THE STOCKMAN | thestockmanmag.com

February 2021

This winter, don’t let lice drive your cattle to distraction.

Instead, protect them with the proven performance of BRUTE® Pour-On for Cattle. With its concentrated killing power, BRUTE® controls most lice infestations with a single treatment. Plus, BRUTE® is registered for use on non-lactating and lactating beef and dairy cattle.

9

February 2021 10

thestockmanmag.com | THE STOCKMAN

Reg. 19866279

9

th

Annual Bull Sale

2-3-20 K&J Homestead 480

BW +2.4 WW +83 YW +152 $B +159

A stellar Ellingston Homestead calf that rocked the 50K test.

Very smooth, complete, powerful and an excellent EPD profile.

Reg. 19821524

Friday, February 19 // 1:00 PM // Rushmore, Minnesota

Selling:60 Reg. 19824865

1-23-20 K&J Caliber 410 BW +4.6 WW +83 YW +146 $B +132

Power, mass, bone and center body on an extremely stout son of Bush's High Caliber.

A phenotypical standout. @ K&J Angus @ Bullerman Angus Farm

LOTS

1-15-20 Bullerman Maverick 0054 BW +2.5 WW +75 YW +128 $B +134

Maverick x Providence. Adj. YW 1431. An outstanding Maverick son with Adj REA of 19.0 and IMF ratio of 130.

Reg. 19821271

Reg. 19764325

Selling Sons of: Ellingston Homestead EXAR Monumental POSS Maverick TEF Outside ...and others!

1-1-20 K&J Monumental 100

1-10-20 Bullerman Colonel 0039

BW +2.7 WW +92 YW +161 $B +169

BW +1.8 WW +64 YW +123 $B +140

An EXAR Monumental son that combines balance, length, and frame into a superb EPD package. A true herd bull prospect.

Colonel x Resource. Adj. YW 1552. A powerful Colonel son out of the dam of Unlimited.

EPD's as of 1/2/2021

Keith & Julie Moser 2154 160th St., Larchwood, IA 51241 Keith: 605.231.1482 • H: 712.478.4052 kjmoser@alliancecom.net THE STOCKMAN | thestockmanmag.com

Tom or Tyler Bullerman 19320 300th St., Adrian, MN 56110 Tom: 507.360.2154 • Tyler: 507.360.9639 bullermanangus@hotmail.com

1-11-20 Bullerman Weigh Up 0046

BW +.9 WW +81 YW +144 $B +132

Weigh Up x Resource. Adj. YW 1553. A unique calving ease prospect with added growth and dimension.

February 2021

Reg. 19760911

11

BULL & FEMALE SALE

Friday, February 26, 2021 | 6:30 PM CST

57 Bulls and 50 Pairs, Breds and Open Females Video Auction at the Farm near Bloomfield, IA [Heated Sale Facility] Sale located at 24589 Ebony Ave. Bloomfield, IA 52537

BULLS AND FEMALES LIKE THIS WILL SELL!

Select offering of 19 feed efficiency tested bulls will sell April 2, 2021 at the idland Bull Test!

Seedstock producer of the 2018 World Champion Pen of 3 and 2016 High Indexing Angus Bulls!

Deppe Angus bulls at Midland Bull Test have a current ADG of 3.93 lbs.

SELLIN G S O N S BY T H E S E P R OV E N S I R E S !

Panther Cr Incredible 6704

DL Dually

Deer Valley Growth Fund

BUBS Southern Charm AA31

Your source of performance tested bulls for 21 years. We look forward to continue working with you, providing quality bulls and customer service you’ve come to expect! Join us for our inaugural production sale, Progress Through Testing. Bull test data and EPDs available on our website.

February 2021

PERFORMANCE TESTED GEN E T ICS • CO M M E R CIAL CAT T LE M A N FO CUS E D F E SCU E GRASS FR I END LY • NO C R EEP FEED • FREEZE BRANDED • GENOMIC PROFIL ED • T HIRD PARTY T EST ED BULLS F IRST B RE E D I N G SE ASO N G UA RA NTEE • FR EE PO ST-SA L E BOARDING AND DEL IV ERY WIT HIN 150 MIL ES OF BLOOMFIEL D OR WAVERLY, IA

BID ONLINE AT 12

Sale managed by

Ruble Cattle Services Jeremie Ruble. 406-581-7940 www.rublecattleservices.com

Dennis, Jennifer, Julia & Jaden Deppe • Waverly, IA Dennis [call/text]. 319-239-1824 / deppeangus@yahoo.com Andy Joos, Cooperator. 641-777-4949 • Bloomfield, IA Request a sale catalog on our website today!

deppeangus.com

thestockmanmag.com | THE STOCKMAN

February 2021 THE STOCKMAN | thestockmanmag.com

13

Fif t h

Ge n e r a t i o n

r e v Fe

by B. Lynn Gordon photos courtesy Bieber Angus

February 2021

Allie Bieber carries family’s Angus interest.

14

thestockmanmag.com | THE STOCKMAN

ANGUS BASE Allie’s parents, Ed and Amy Bieber, along with her uncle and aunt, George and Jamie Bieber, and their families own and operate Bieber Angus. The 250 head cow herd focuses on producing and raising bulls for the betterment of any operation that purchases their genetics. The reliable program strives to treat their cow herd like that of their commercial customers, making the components they select for valuable to their bull and female buyers. “We pay close attention to birthweights, growth, and performance,” says Ed Bieber. “We don’t usually chase fads.” The operation focuses on cows that are moderate framed, easy fleshing, and have great udders.

The family operation is in the northeastern corner of Iowa, just miles from the Wisconsin and Minnesota border and the Mississippi River Valley. The rolling hills are well suited for grazing cattle. However, where the land is suitable, the family also has cropland primarily to raise feed for their operation and to allow them to feed out their annual calf crop to market weight.

THE STOCKMAN | thestockmanmag.com

“Cattle we don’t keep back for replacement heifers, or private treaty bulls to sell, we feed out to their end weight,” says Ed. “This allows us to closely study what we are doing right in our registered herd and gives our customers confidence that we are focused on the end product, too. Once the feeder cattle reach market weight, they are sold through local auctions barns into the supply chain.

Genetics in the program are continually advanced and fine-tuned through the selection of AI sires.

For the last 20 years, Bieber Angus has used leading AI sires in their program, such as Baldridge Oscar, Rito 2100, GDAR Executive 727, Sitz Upward, SAV Bismarck, and HA Image Maker. Their 2021 calf crop will feature offspring from SAV Rainfall, Freys Cowboy Logic, Conley Extra Point, Stevenson

Turning Point, SAC Conversation, and BC II Next Up. Bull offspring from these matings are offered private treaty at the farm or through consignment sales.

For several years, Bieber Angus has participated in the Iowa Angus Bull Test and they have exhibited at the Iowa State Fair the past seven years. Plus, they exhibited the Reserve Champion Late Junior Bull Calf at the 2020 Iowa Beef Expo.

THE NEXT GENERATION Seventeen-year-old Allie’s exposure to Angus cattle through her family operation has sparked an interest in her as well. In 2017, when the family took a trip to tour leading Angus operations, Express Ranches, Okla., and 44 Farms, Texas, Allie’s eyes were opened to new opportunities available to

Allie Bieber, 2020 Miss Iowa Angus with the 2020 Miss American Angus, Eva Hinrichsen, Kansas.

February 2021

Allie Bieber, Waukon, Iowa, is the fifth generation of Biebers to pursue a passion for agriculture and Angus cattle. Her great-grandfather purchased his first Angus cattle in 1920 from Ray Cline, Knoxville, Iowa. The following generations carried on the family interest in raising registered Angus cattle in northeastern Iowa. As an active senior in high school preparing for her transition to college, Allie’s involvement in her family’s cattle operation and the breed continues to grow.

15

The Bieber Angus program in northeastern Iowa doesn’t chase fads, rather they stay focused on birthweight, growth, and performance data.

February 2021

her. She learned about the scholarship program offered by Express Ranches to youth interested in purchasing, showing, and build-

16

ing an Angus herd of their own.

Through that scholarship program, she purchased her first Angus heifer, EXAR Princess 2097, in their April 2018 sale. Allie then showed that heifer at local and state shows. She chose to AI her purchase to GAR Sure Fire. This female and her bull calf went on to be shown winning numerous awards such as the Iowa Angus Junior Show Reserve Champion Cow-calf pair and winning that same honor at the 2020 Iowa State Angus open show and State Fair FFA show.

From her first show (above) to reigning Iowa Angus Queen, Allie Bieber enjoys everything Angus. She caught up with Mr. and Mrs. Funk, owners of Express Ranch during a recent Angus event.

Allie was also honored to win the Iowa Cattlemen Beef Scholarship Award at the 2019 Iowa State Fair, which allowed her to put the scholarship towards the purchase of another Angus heifer she bought at the 2020 Iowa Beef Expo. Her investment successfully won the futurity heifer show that same year. Allie

continues to gradually build her small herd with the plan to raise cattle that will excel in the showring and, through selection based on genetic improvements such as EPDs, to contribute to the herd’s overall productivity. She hopes to acquire an AI certification to be able to be hands-on with daily management tasks.

A nine-year 4-H club member and FFA chapter vice-president, her herd’s growth may experience a slight pause as this teenager prepares to head off to Iowa State University, Ames, Iowa, in the fall of 2021. “I plan to double major in animal science and agricultural business to prepare me for a career in pharmaceutical livestock sales,” says Allie. “This career would help me interact with agricultural producers and help keep livestock production in my career path.” Her experience with her family’s Angus herd has taught her the importance of daily care and nutrition when raising cattle.

thestockmanmag.com | THE STOCKMAN

The Ed and Amy Bieber Family of Waukon, Iowa. (l-r) Son Devin and fiancée Miranda, Ed, Amy, Allie, Dylan and daughter Lexie and husband, Nick.

Allie enjoys learning about the cattle industry and the Angus breed. In 2020, she served as Miss Iowa Angus. “I was fortunate to travel the state and attend the national show in Denver this past year.” She hopes to compete for Miss American Angus someday and truly enjoyed attending her first junior national in Tulsa, Okla. She has been recognized by the NJAA with both the Bronze and Silver Award for her achievements.

years ahead of her, Allie has enjoyed opportunities being associated with the Angus breed have afforded her and is excited for a successful and prosperous future path. “I owe my success so

far to my parents and family who have been so supportive of my life goals,” says Allie. The family has always aimed for the preservation of the operation for future family generations.

The 2021 National Junior Angus Show in Grand Island, Neb., is on her radar. Outside of cattle, Allie’s busy competing at the state and national level as a cheerleader, already being selected three times to attend the National Cheer Association’s All-American team event in Florida.

Although there are still many

THE STOCKMAN | thestockmanmag.com

EXAR Princess 2097 – A successful show career for this cow/calf pair including Reserve Champion Cow/ Calf pair at the 2020 Iowa State Angus Open Show.

February 2021

IOWA ROYALTY

17

Gene & Colleen Knop

5977 240th St • Ida Grove, IA 51445 480-586-6140 Dennis 402-657-6111 • Dan 712-369-1924 Collkn4@netllc.net • Knopangusfarm.com

Founded in 1941

Final Chapter Cow & Bull Dispersion V E C TO RBUT TO NS .CO M

March 6, 2021 • 1pm Dunlap Livestock Sales Facility • Dunlap, IA

80 Head Sell

60 Bred Cows and/or Cows with Calves at side.

Bred cows • Bred heifers • Cows with calves at side • Two-Year-Old and Yearling Performance-Tested Bulls

Show heifer prospects will sell!

KAF Miss Classy 945-316

19530472 Sired by SAV President 6847 • Sells open.

KAF Miss Liz 102-601

16977265 Sired by SAV Final Answer 0035 • She sells.

Featuring the progeny and service of

KAF Cutting Edge 632-102 (Cutter) February 2021

18836291 • He Sells.

18

KAF Miss Kinley 230-319 17564600 Sired by Knops Discovery 530-210 Her influence sells.

KAF Miss Empress 049-439

19810067 Sired by KAF Cutting Edge 632-102 • She sells.

Check the website for updates.

For your free reference sale booklet, contact anyone in the office of the Sale Managers, TOM BURKE, KURT SCHAFF, JEREMY HAAG, AMERICAN ANGUS HALL OF FAME at the WORLD ANGUS HEADQUARTERS, Box 660, Smithville, MO 64089. Phone 816/532-0811.

Fax 816/532-0851. Email: angushall@angushall.com • www.angushall.com

thestockmanmag.com | THE STOCKMAN

l l & u F B e l male S a u n n h t A a le 6 2

Wilde Angus Ranch

1:00 p.m., Saturday, March 6, 2021 at the Ranch, East of Shevlin, MN

OFFERING: 175 Angus Yearling Bulls • 20 Open Angus Heifers • 20 Bred Angus Heifers 5 two year old Horned Hereford Bulls • GREAT MATERNAL GENETICS WHICH YIELDS OUTSTANDING PERFORMING OFFSPRING •

Wilde’s Coalition 5242 Bull: AAA 19911416 • DOB: 03/11/20 Sire: U-2 Coalition 206C BW EPD +2.9

WW EPD +54

YW EPD Milk EPD +95 +26

$W +53

$B +103

SIRES REPRESENTED: U-2 Coalition 206C Musgrave 316 Stunner LD Capitalist 316 Peak Dot No Doubt 229F Peak Dot No Doubt 10F Paintrock Trapper SAV Bruiser 9164 Wilde’s K360 Weighup 9084 Bobcat Incredible F10 HA Prime Cut 4493 KM Broken Bow 002 SAV President 6847

Points West Linchpin 1484 Bull: AAA 19925663 • DOB: 03/19/20 Sire: U-2 Coalition 206C BW EPD -2.8

WW EPD +50

YW EPD Milk EPD +81 +30

$W +66

$B +103

$100 DISCOUNT PER BULL IF HAULED HOME SALE DAY Wilde’s Cornerstone 8172

Bull: AAA 19911459 • DOB: 03/04/20 Sire: Peak Dot No Doubt 10F BW EPD +3.1

WW EPD +72

YW EPD Milk EPD +130 +25

$W +69

$B +160

VOLUME DISCOUNTS 3% on 3 Bulls 4% on 4 Bulls 5% on 5 Bulls UP TO 8% TOTAL! THE STOCKMAN | thestockmanmag.com

Bull: AAA 19925681 • DOB: 03/06/20 Sire: S Cornerstone 607

FREE DELIVERY IN APRIL VISITORS ALWAYS WELCOME!!

BW EPD +3.2

WW EPD +84

YW EPD Milk EPD +147 +30

$W +87

$B +135

Wilde Angus Ranch 4940 Clearline Road NW • Shevlin, MN 56676

Wayne Wilde (218) 308-1530 Don Abarr (218) 443-2440 wildeangusranch@yahoo.com

February 2021

Kayla’s No Doubt 8155

19

Lazy H Ranch Kansas

1 PM CST - Sunday, March 7th 2021 - at the Ranch Headquaters: Hays, KS

Selling 125 bulls:

19

th Annual

Bull & Female sale

104 ANGUS BULLS AND 21 CHAROLAIS: 14-20 MONTHS OLD

Special Highlights: Lot 127

43 REG. ANGUS FEMALES LOTS 1 Choice Donor Lot 16 Spring Yrlg. Heifers 10 Fall Bred Heifers 4 Spring Pairs ... and 6 Fall Pairs w/ Heifer Calves

Lot 142

Reg # 19860748 $C +333

Reg # 19871514 $C +217

Enhance x Payweight, YW EPD +153

Payweight x Ten X, Halter broke

Lot 135

Lot 133

Reg # 19825735 $C +293 Fortune x Cash, Sells bred to E&B Plus One

Reg # 19823293 $C +308 Enhance x Payweight, Sells bred to GAR Home Town

Lot 8

Sale Broadcast www.CCI.live

Lot 108

Reg # 19825739 $C +329 Fortune x Cash, YW EPD +163

February 2021

Angus Sires Represented:

20

Growth Fund, Enhance, Niagara, Fortune, Cash, Soldier, Valor, Power Play, Bomber, Guardian, Phoenix

Charolais Sires Represented: Cool Rep, Affinity, Foreman, Game Changer, Wind

Reg # M941809 TSI +197 Affinity x Connecaon, BW 80 - WW 833

Lazy H Ranch Kansas, LLC Mark Rohr 735 240th Avenue, Hays, KS 67601 (785) 432-1107 | www.LHRbulls.com Marketing Agent: Dick Beck - (770) 846-0046 thestockmanmag.com | THE STOCKMAN

Sells At

Kearney, NE

Febuary 19, 2021

Purebred Charolais

ESUL Babushka 319G

Sire: TR PZC Rapid Fire 9775 ET

Dam: BAR S MS Megan 2744

DOB: March 21, 2019

Due to calve March 2021 to CCC WC Resource 417 P

Mark Sullivan Cell: (816) 304-0050 1570 Ripley Lane Woodbine, IA 51579

THE STOCKMAN | thestockmanmag.com

February 2021

*Retaining 2 Flushes with a minimum of 5 Embryos each*

21

Extension Education

University research you can use.

by Kacie McCarthy, UNL Cow/Calf Specialist beef.unl.edu

CONSIDERATIONS FOR MAINTAINING CONDITION IN OUR BREEDING BULLS DURING WINTER F

or bulls coming out of the breeding season, body weight loss may have occurred, and we need to make sure that we get bulls back in condition before the next season.

Also, with the weather starting to change, starting to think about how we are going to manage our breeding bulls through the winter to prepare them for the next breeding season will be important.

This will be a good time to evaluate body condition and ensure that bulls have adequate protection from harsh weather. We can’t forget about our bull battery over the winter; therefore, let’s go over a few considerations we can think about prior to the next breeding season.

February 2021

NUTRITION

22

Bulls will often lose anywhere from 100 to 400 pounds during the breeding season. Therefore, monitoring body condition during and after the breeding season will help you know where your bulls are at and how to prepare for weight gain in the off season. Furthermore, once bulls come out of the breeding season, proper nutrition and development still exists after the breeding season. This is especially important for our young bulls that are still growing. For yearling bulls, it will be critical to gain back weight lost during the breeding season and ensure that they contin-

ue to gain weight prior to their next breeding season.

Similar to maintaining body condition score (BCS) of the cowherd, bulls should be in an adequate BCS of 5 to 6 as we move into and through winter, which allows for greater BCS and potentially semen quality in the subsequent breeding season. Research has shown that bulls in a BCS of 5 to 6 have better semen quality than those in a 4 or 7. Much like cows, bull body condition needs to be evaluated as fat cover over the front ribs, brisket, and tail head, also making sure to take into account gut fill.

A good vitamin and mineral program is also key for successful animal growth and breeding performance. Some important minerals to consider include, selenium (Se), which plays a key role in spermatogenesis, as well as zinc (Zn), which also plays a role in male fertility, and is critical for sperm cell plasma membrane integrity. In addition, iodine (I) can be added to alleviate any foot rot issues. As you develop rations, or need help from your local extension personnel, including a quality vitamin and mineral program will be important to consider.

COLD WEATHER MANAGEMENT With cold weather approaching, ensuring that our bulls have appropriate housing/shelter, bedding, and feed to progress through the winter will be key for future success in the spring. Bulls need appropriate housing to provide protection during severe cold weather, which can lead to fertility problems.

Tissue damage due to frostbite will appear as a scab, discoloration, and/or sloughing of the lower portion of the scrotum. Scrotal frostbite will hinder the bull’s ability to raise or lower the testicles for proper thermoregulation, which ultimately will affect sperm production and result in reduced fertility.

Frostbite can be prevented by providing heavy bedding (i.e. straw), a shelter, or windbreak for bulls to get out of the weather. Bedding is important to help mitigate the cold by providing insulation from the frozen ground or snow and keeps cattle clean. Storms with bitter cold temperatures and wind are an obvious time of weather stress.

Perhaps less obvious as a cause of weather stress are the moderately cold, windy storms with rain, ice or wet snow that lead to wet hair coats on bulls. Wet hair, like wet clothing, cannot insulate effectively. Providing protection from wind and cold temperatures can help bulls maintain body condition

thestockmanmag.com | THE STOCKMAN

Red Angus Classic

Held in Conjunction with the

45th Annual

The Red Angus Source for…

Tuesday, February 16, 2021 | Sale Time: 1 p.m.

North Annex of the Iowa State Fairgrounds, Des Moines, Iowa

Show Heifers, Bred Heifers, Bulls and Genetic Lots

Sponsored by:

Iowa Red Angus Association

Watch and bid online:

For more information visit www.iaredangus.com or contact Mike Hein at 402-719-4389 Auctioneer: Justin Stout 903-645-5136

rather than using provided nutrition to maintain body temperatures.

PREPARING FOR NEXT BREEDING SEASON

FINAL THOUGHTS Because weather insults and injuries can all impact a bull’s ability to breed cows, planning to schedule a breeding soundness exam before

each breeding season is important. Providing protection and adequate bedding for bulls during cold weather will ensure scrotums are protected and help maintain body condition over the winter.

Maintaining weight or gaining the weight back that bulls lost over the breeding season will be important to manage during the winter.

University of Nebraska - Lincoln, UNL Beef Interviews with the authors of BeefWatch newsletter articles become available throughout the month of publication and are accessible at https://go.unl.edu/podcast.

February 2021

Following winter, it will be important to make sure we think about scheduling a breeding soundness exam (BSE) at least 60 days prior to the start of the breeding season. If there has been an insult (i.e., frostbite) occurring between the end of last year’s breeding season and the start of the next, it will take at least 60 days to recover and make new sperm. The 60-

day benchmark gives bulls time to recover and recheck (usually 2 to 4 weeks later) will guarantee he won’t be impacting the new breeding season, or gives you time to find another bull. Additional information on bull fertility can be found in a recent article, “Managing Bull Fertility Prior to the Breeding Season”.

THE STOCKMAN | thestockmanmag.com

23

February 2021 24

thestockmanmag.com | THE STOCKMAN

Celebrating 121 years of Angus Heritage $C +305

Reg. 19880486

Reg. 19880417

Poss Maverick x Sitz Upward

PossMaverick x Bismarck

Reg. 19878943

Reg. 19729346

Capitalist 316 x Bismarck

Southern Charm x OCC Emblazon

Reg. 19729363 Southern Charm x Insight

Reg. 19729335 Pay Weight Plus x Barstow Cash

$C +315

Reg. 19884511

Reg. 19884494

Poss Maverick x Bismarck 3308

Musgrave Colossal x Bismarck 3308

Reg. 19743731 S Powerpoint - Laflins Marvel Maternal Sister

ANNUAL ANGUS PRODUCTION SALE

SATURDAY, MARCH 6TH, 2021 • HIGH NOON • OLSBURG, KS Selling 100 Herd Bulls, 50 Fancy Females, 7 Big Time Junior Show Heifer Prospects, Halter Broke and Ready to Go! Fall Pairs, Bred Heifers, Bred Cows, Donor Prospects and Embryos.

R.D.785-587-5852, Barb 785-468-3529 Look for Sale Videos and Sale Book online at www.LAFLINRANCH.com THE STOCKMAN | thestockmanmag.com

February 2021

This is the most explosive set of bulls and females to ever be offered at Laflin Ranch!

25

February 2021 26

thestockmanmag.com | THE STOCKMAN

February 2021 THE STOCKMAN | thestockmanmag.com

27

Leading the Way

How leadership works on the ranch.

contributed article by B. Lynn Gordon Leader Consulting, Sioux Falls, S.D. leaderconsulting.biz

ELEVATE YOUR GAME I

t is not often that a “farm kid” plays in the Super Bowl or even makes it into the NFL. Many young people may dream about it as they play high school football under the Friday night lights across the nation. First, they need to make a college football team. Next, they need to beat the odds since less than two percent of college athletes make it to the pros.

February 2021

Becoming a pro-football player can be equated in the beef industry to having a sire top the ranks across the EPD platform, “bending the curve,” as they say. The odds are steep. Yet, these are goals seedstock producers continue to strive for.

28

Jordy Nelson, Leonardville, Kan., grew up as a farm kid like many of you reading this magazine.

He baled hay, calved cows, planted corn, and checked pastures. He was the quarterback on his high school football team. Nelson made the tough decision to pass on several scholarships to play football at lower-level division schools. He determined his best route to reach his goal and be seen by recruiters was for him to “walk-on” at Kansas State University (KSU), just 30 miles down the road from his home.

He began at safety for KSU, later

challenged by the coach to move to receiver, a position he had never played. Nonetheless, he was asked to “elevate his game”. After many hours of practice and studying tape, he was successful in this new role.

Successful enough to be drafted in the second round by the Green Bay Packers in 2008.

Arriving in Green Bay, he knew it was once again time to elevate his game. Now, as a professional athlete, a lot was riding on his ability to perform. But what was even more crucial was watching and learning from the veteran players.

The Kansas farm kid’s willingness to learn, and experiment, and his constant devotion to his task, led him to be only the fourth receiver in Super Bowl history with nineplus receptions for at least 140 yards and a touchdown.

Coming off the momentum of playing for the trophy he had always dreamed about, and one of his best years professionally, Nelson was ready to help lead his team to back-to-back Super Bowl wins. However, two games into the pre-season, Nelson tore his ACL. He was forced to sit out the remainder of the year, have surgery, and go through intensive rehab.

The injury was a devastating blow to his dreams and created

unbelievable uncertainty for his career. Nelson described the scenario during a keynote address to fellow Angus cattlemen, “I gave myself two days to pout.” Then he knew he had to change his mindset. He returned and ended his ten-year career holding the then record of 1,519 receiving yards for the Green Bay Packers. Now retired, he is the fourth generation involved on the family farm.

SEEDSTOCK SCENARIO As a seedstock producer, how can you “elevate your game?” In this February issue, I also authored an article discussing marketing and the concept of building a brand.

Marketing is a proven step for a business to elevate its game. As you set your resolutions or goals for the year, did you include efforts to elevate your business in genetics, production, management, customer service, or human resources?

For example, what lessons can be learned by studying what other progressive seedstock herds are doing?

Do you have a written marketing plan? Have you identified production goals so that you can articulate those goals to your customers?

Are you progressively accepting changes in technology to measure

thestockmanmag.com | THE STOCKMAN

your cattle’s performance and production? Have you researched who your customers’ are and experimented with or evaluated effective methods to target your customers?

Additionally, what are ways you can build awareness of your brand?

If you have developed a brand, how do customers view it? What steps should you take to reinforce your customers’ think favorably about your brand?

Jordy Nelson changed his mindset when he needed to, spent time

learning from others, experimented with hundreds of gameday routes, and learned from his mistakes - all concentrated efforts to elevate his game. What effort as a seedstock producer will you take to elevate your game to achieve the success you want to achieve?

Editor’s Note: Jordy Nelson, Leonardville, Kan., was a keynote speaker at the 137th National Angus Convention, Kansas City, Mo., in November 2020.

B. Lynn Gordon, Ph.D., Leader Consulting, LLC. Sioux Falls, S.D. Lynn is an agricultural freelance writer and leadership consultant with an extensive background in the livestock industry. She can be reached at lynn@leaderconsulting.biz or through her blog at www.leaderconsulting.biz

February 2021

A recent conversation with an established seedstock producer resulted in a reference to another football analogy. He explained all

the teams at the highest level have the best of the best available to them. They have the best coaches and staff, the best players, access to the best videography tape to study, and the best athletic training facilities. Yet, why are some teams more successful than others, he asks. He believes it comes down to coaches making the right decisions at the right time with the right players. Are you making the right decisions about your program at the right time?

THE STOCKMAN | thestockmanmag.com

29

Styles

Revelation A86

AAA #19918030 Sire: V A R Revelation 6299

CED

BW

WW

YW

Milk

Marb

REA

+7.0

+2.8

+88

+149

+24

+.65

+1.33 +294

Styles

$C

Southern Charm A64

CED

1776

AAA #19921043 Sire: S A V America 8018

S A V Emblynette 2201 AAA #17249324 Sire: S A V Potential 0205

CED

BW

WW

YW

Milk

Marb

REA

$C

-1.0

+4.5

+79

+138

+21

+.27

+.76

+210

Styles

BW

WW

YW

Milk

Marb

REA

$C

CED

BW

+3.0

+74

+124

+21

+.86

+.72

+263

+0.0

+4.2

Maverick A68

AAA #19925743 Sire: Poss Maverick

Donor CED

BW

WW

YW

Milk

Marb

REA

$C

+7.0

+0.3

+41

+78

+30

+.44

+.70

+199

Styles

Queen A030

AAA #19795707 Sire: Colburn Primo 5153

WW

YW

Milk

Marb

REA

$C

CED

BW

WW

YW

Milk

Marb

REA

$C

+84

+146

+23

+.56

+.94

+293

+9.0

+1.7

+69

+111

+15

+.44

+.16

+178

February 2021

+7.0

AAA #19918023 Sire: BUBS Southern Charm AA31

Styles

30

thestockmanmag.com | THE STOCKMAN

THE STOCKMAN | thestockmanmag.com

February 2021

Sale managed by the American Angus Hall of Fame

31

ES G36

3/4 SM 1/4 AN Hook’s Eagle 6E X ES Locktite AX75 Bred to CCR Wichita 4069D

ES G164 3/4 SM 1/4 AN TKCC Carver 65C X BC Lookout 7024 Bred to TJ Gold 274G

ES G49 1/2 SM 1/2 AN W/C United 956Y X GDAR Game Day 449 Bred to TJ Frosty 318E

ES G103 PB SM Hook’s Eagle 6E X CCR Drover 9094A Bred to TJ Frosty 318E

ES HB94

3/4 SM 1/4 AN ES Right Time FA110-4 X W/C United 956Y

ES HB34-5

ES HF81 3/4 SM 1/4 AN TJ Teardrop 783F X 3C Pasque 4331B B

PB SM WS All Aboard B80 X Remington Lock N Load 54U

February 2021

JK 027 PB AN High Point Ring of Fire X J&J Weigh Up 294

32

ES HW46-1

3/4 SM 1/4 AN Mr NLC Upgrade U8676 X SAV Net Worth 4200

Guest Breeder: JK Angus 605-940-5104 Sale Managers: Eberspacher Enterprises 507-532-6694 Val Cell 612-805-7405 • sales@ebersale.com

Catalog will be online at www.ebersale.com

Steve & Cathy Eichacker Home 605-425-2391 • Cell 605-421-1152 Salem, SD

thestockmanmag.com | THE STOCKMAN

E X T RE M E Q U A L I T Y, GR EAT B R EEDER S & DI F F ER EN T L OCAT I ON SIMMENTAL SALE

FRIDAY, FEBRUARY

12:00

CST

Lowderman Sale Facility I 8550 US Hwy 136W I Colchester, IL

H744

Illinois Simmental Assoc. Banquet to follow sale (approximately 3:00 PM)

711H

SELLING...

415G

OPEN HEIFERS, GENETIC LOTS, BRED HEIFERS, & BULLS

509G

Call or email for your sale book today!

Doug & Debbie Parke 859.421.6100 Drew & Holli Hatmaker 423.506.8844 office@dpsalesllc.com

www.dpsalesllc.com

Sale Chairman

John Bauer 618.292.9585 ISA President

Scott Frederick 815.441.3403

CLEAR CREEK FARMS INC.

#2

DAVID & KAREN STEINER 13159 E 1950TH ROAD, CHRISMAN, ILLINOIS DAVID: 217.822.9649 • KAREN: 217.822.9648

Supplying Embryo Transfer Recipients for 30 Years!

NOW BOOKING 2021 TRANSFERS!!

RECIPIENTS AVAILABLE FOR TRANSFERS YEAR-ROUND! QUALITY, CALFHOOD VACCINATED COMMERCIAL COWS THE STOCKMAN | thestockmanmag.com

DAVID: 217.822.9649 KAREN: 217.822.9648

WWW.CLEARCREEKFARMS2.COM

February 2021

Ship us your embryos -we will transplant them into our recipients

33

Join us in celebrating valued folks working behind the scenes at many top operations in our mini-series: Unsung Heros of the Seedstock Industry.

bovine BEAUTICIAN

by B. Lynn Gordon photos courtesy Jerry Talsma & Melissa Buehler

Jerry Talsma’s capable clipping skill covers thousands of head a year.

I

t takes a unique talent and devotion to spend more than 320 days a year on the road to impact someone else’s marketability and profitability. Add to that a commitment for more than 35 years, and you have an individual who could be referred to as an ‘Unsung Hero’ of the seedstock industry.

February 2021

Humble about his talent, Jerry Talsma, Kadoka, S.D., has become a sought-after specialist in preparing cattle for bull and female sales as well as major livestock shows nationwide.

34

Talsma was raised in southwestern Minnesota, near Edgerton. He started out showing steers in 4-H. His dad was very knowledgeable

about feeding, but it was new territory for the family when it came to fitting. While at college, Talsma accepted weekend work along with his friends, clipping sale bulls to make a little extra cash. He knew his buddies were more experienced with clipping than he was, so he started to ask many questions - trying to learn the ins and outs of the craft. He has proven he was a quick learner.

Talsma, now in his late 50s, accepted his first job immediately after graduating from college. He recalls, “Steve Yackley saw the clip job I did on my calf at the SDSU Little International in Brookings, S.D. and hired me to come

help work on his cattle.” In 1986, Yackley’s was a major Limousin seedstock operation near Onida, S.D., and busy preparing for three spring bull sales, selling 150 head in each sale, followed by a 700 head cowherd dispersal in June.

Talsma trimmed up every one of the animals along with help from others on the crew.

“When I was done, I didn’t want to see another animal ever again,” he said, but after a short break and time for reflection, he realized he was building a skill set that could lead to a career. That’s precisely what it did. Talsma’s comfort level handling clippers and clipping large numbers of cattle paved the

thestockmanmag.com | THE STOCKMAN

way for him to work for many of the industry’s top seedstock producers. For example, in the early 2000s, he worked with LaGrand Angus and Herefords, Freeman, S.D., a program that set the bar high, exhibiting 100 head of cattle in Denver several years in a row.

MANY MILES, MANY ANIMALS The quality of Talsma’s work spread quickly by word of mouth.

Year after year, he worked on sale offerings of 250 head or more, doing thousands annually.

Based on the number of head scheduled per project, he gathers up a reliable crew, totes along a chute he designed and built for this sole purpose and packs his truck with reliable equipment and sharp blades. About five years ago, he teamed up with Josh Delaney of Valentine, Neb., and formed Delaney Cattle Services to continue to serve his customer base and further grow the business. Delaney worked for Talsma prior, preparing show cattle before the two joined forces. “Josh manages the calendar, scheduling all the work.”

“Not a week goes by we don’t have someone calling wanting to get on

our schedule.” Talsma and his crew will prepare 8,000 bulls from October 2020 through mid-April 2021.

“If the weather is good and the cattle are dry, we are clipping somewhere.” They try to accommodate as many customers as possible. Still, if they can’t fit the customer in or the location requires a drive that doesn’t fit into their booked route, they are not afraid to share others’ names because they know, others in the same line of work will return the favor. With a South Dakota and Nebraska target area, jobs have been as far north as along the Canadian border into Minnesota, Colorado, and Oklahoma. “I haven’t tracked the miles I travel in a year for both bull sale clipping and preparing show cattle, but I have never traded in a pickup truck with less than 320,000 miles on it.”

When someone sees this many bulls in a year, they become an additional valuable resource to the customer. Many customers seek out Talsma’s advice on how their bulls stack up across other herds based on conditioning, frame size, weight, and structure.

He understands that even within the geography he covers, there are management differences and varying access to feed resources, but he is willing to share an honest viewpoint.

February 2021

Jerry Talsma, Kadoka, S.D., is one of the seedstock industry’s unsung heroes who has devoted his career to helping seedstock producers prepare their bulls for production sales and leading herds exhibit at national shows.

THE STOCKMAN | thestockmanmag.com

35

_________ _____ “If the weather is good and the cattle are dry, we are clipping somewhere.”

Jerry Talsma

SALE DAY PREP

rience made this a proven method.

The best advice Taslma would give producers who are preparing for a bull sale is to plan. “Six months before the sale, get out a calendar, work backward on all the things that need to take place, start scheduling them in, and stick to that schedule.” Clipping should occur 60-70 days before the sale for the best results. “We clip the cattle tight so that the hair can grow back evenly and smoothly and project a more uniform look.” Years of expe-

“New customers take a leap of faith in our method, but once we have done it, we have never had one producer balk at it.” Every animal’s head and neck are shaved, tops are trimmed down tight to level them off, and extra hair is removed from the hocks.

INTERTWINED EXPERIENCE Early in his career, Talsma never missed a show. He has helped numerous exhibitors display and present their animals at the shows and for several years from his home in Minnesota, he prepared 25-30 head for exhibition in the hill, pen, or carload shows at the NWSS, Den-

February 2021

Animals should be trimmed two to three weeks prior for those who will be picturing or videoing their bulls. “Sometimes a longer window of time is needed on colored

animals (non-black-hided) to make sure there is enough time for the hair coat to grow back and blend.”

36

thestockmanmag.com | THE STOCKMAN

ver. For the past eight years, he can be found at the stalls of Dameron Angus, Lexington, Ill., fitting some of the best in the Angus breed at major shows or prepping cattle for Dameron’s two annual sales. “My favorite clipping is still a 600 lb, calf, that is fluffy and puffy haired and stands good.” He could give those types a haircut all day long.

Whether it’s punching through 80 bulls a day or driving to a major livestock show, Talsma has thoroughly enjoyed meeting the people associated with the seedstock industry. He is fondly aware and grateful to the long list of people he learned from as he perfected his craft. With many years under his belt, he takes great pride in mentoring the next generation, especially those who display a passion for learning.

Look for another installment from our mini-series: Unsung Heros of the Seedstock Industry in our next issue!

opposite and above Shortly after starting in the business as a professional cattle clipper, Jerry Talsma, built a chute that travels with him for all his work. It has an 8 foot x 15 foot floor welded to the side panels with a hydraulic headgate.

Why hire a professional clipping service?

Time saver. They are trained and practiced at clipping numerous bulls in a day. “What might take a producer ten days to do, we can do in two days.” When scheduling a job, Talsma uses the baseline of 80 head in a day for three men.

Adequate Labor. They bring with them crew members who can focus on the task at hand whereas, producers have the challenge of being called away to other jobs or finding time and additional labor to help with the monumental task.

Specialized Equipment. They have the appropriate clippers, clipper blades, and other specialized equipment to handle large groups of cattle. They regularly work with the equipment; thus, it is in good working order. Professionals have their preferred clippers. Talsma has remained with the three-inch, single-speed, sheep head since he started. No matter if clipping show or sale cattle he only varies the type of blade he uses.

Serious Skill. They have the skillset from experience and training to make the animals look their best for buyers. Modern professionals use a torch to speed up the process of trimming off long hair and for comfort of the animal and safety of the operator. Talsma has found sedating the bulls results in a safer experience for animals and crew both during and after the process when bulls return to the pen with other bulls.

THE STOCKMAN | thestockmanmag.com

February 2021

Fine Facilities. It is essential to have facilities that offer safety and reduce stress for the crew and the animal; not all operations have been able to invest in facilities with this in mind.

37

47

th Annual

at the farm: 5W & 1N of Britton, SD

FOCUS ON PERFORMANCE SALE Saturday, February 27, 2021 - 1:00 PM

SELLING: 55 BULLS ● 20 OPEN HEIFERS ● 1 BRED FEMALE LOT 29

$B and $C in top 10% of the Breed!

LOT 47

BW +3.4

BW +2.2 +93

WW +74

Top 1% YW +167

YW +127

MILK +30

MILK +28

Top 1% WW

DOB 1/24/20

DOB 1/20/20

Reg. 19899294 BUSHS HALL PASS 852

Reg. 19902527 BUSHS CRUISE CONTROL 650

BW 77# | Sire: Bushs Wing Man 201 Mat. Sire: 4M Element 405

BW 71# | Sire: LD Capitalist 316 Mat. Sire: Panther CR Incredible 6704

LOT 25

$C Top 2% of the Breed!

LOT 43

BW +2.2 Top 2% WW

+83

+85

Top 2% YW +150

MILK +29

MILK +29

DOB 1/14/20

BW 84# | Sire: Sydgen Enhance Mat. Sire: Panther CR Incredible 6704

DOB 1/15/20

Reg. 19899291 BUSHS MONUMENTAL ERA 815 BW 66# | Sire: EXAR Monumental 6056B Mat. Sire: Panther CR Incredible 6704

SIRED BY:

LOT 75

DOB 2/4/20

Reg. 19899337 BUSHS DAKOTA HOT 0966 Sire: Conley Express Mat. Sire: Bushs Unbelievable 423

February 2021

+.5

Top 1% YW +154

Reg. 19899271 BUSHS DEEP ROOTS 604

38

BW Top 2% WW

This is the last sib we will sell out of the phenomenal flush of Bushs Hot Lady 5757 x Conley Express. The debate has not concluded as to which of these females should be considered as the top one. Lot 75 is something special. She was reserved for this sale.

www.bushangus.com

Call for catalog. 300 miles free delivery on all sale cattle.

BUSHS WING MAN 201 BUSHS HIGH CALIBER 674 JACS RARE FIND 6503 RB ABSOLUTE ADVANTAGE BUBS SOUTHERN CHARM AA31 SYDGEN ENHANCE LD CAPITALIST 316 MAY-WAY OFFROAD 719 EXAR MONUMENTAL 6056B SAV INTERNATIONAL 2020

BUSH ANGUS “Performance is our product .”

41785 109th ST, BRITTON, SD 57430

Scott: 605-470-0555 • Jim: 605-470-0605 • Office: 605-448-5401 thestockmanmag.com | THE STOCKMAN

DaKitch Farms Angus & Hereford

1 day, 2 DaKitch Sales!

62 years of raising seedstock

7th Annual Sale - Saturday, March 27, 2021

S elling:

sale time 1:30 pm // live on dvauction

27 POLLED HEREFORD YEARLING BULLS ● 33 ANGUS YEARLING BULLS ● 6 ELITE ANGUS OPEN HEIFERS

Held at DaKitch Bull Development - Ada, MN

DAKITCH FROZEN SALE

ending March 27th at 7:00 PM

Held on lowdermanauctionoptions.com

D K

“Our Brand is Your Success”

DaKitch Farms

Matthew & Darci, Dawson & Dutton Kitchell 1997 355th st Ada , MN 56510

701-799-7690

‘SERVICE

DaKitch Mdk 181e strategy 69h

Strategy x Crossroads | BW: 81 lbs, WW: 881 lbs BW 2.8 WW 73 YW 114 M 28 CHB $144 ●●●

DaKitch mdk 39x checkmate 67h

Checkmate x Aberdeen | BW: 72 lbs, WW: 952 lbs BW .1 WW 55 YW 97 M 28

www.dakitchfarms.com to request a catalog

●●●

with INTEGRITY’

• A premier custom collection and housing facility for your sire’s needs.

• Gender sorted semen available upon request.

• Certified export facility for countries all over the world.

• Satellite Facility in Brooklyn, WI! Contact Dan Nevel 608-576-3765 WE ARE EXCITED TO WELCOME NEW FARM MANAGER, SHANE BOSTON!

32642 Old Portland Road - Adel, Iowa 50003 515.993.4711 ● bjensen@hawkeyebreeders.com

Celebrating 50 years in business!

w w w. h a w k e y e b r e e d e r s . c o m THE STOCKMAN | thestockmanmag.com

February 2021

David & Brandy Jensen, Owners

39

Classic

February 2021

by B. Lynn Gordon photos courtesy Nebraska Cattlemen’s Classic

40

TIMES

The Nebraska Cattlemen’s Classic celebrates its 30th Anniversary.

thestockmanmag.com | THE STOCKMAN

C

elebrating a 30th Anniversary is a feat itself. Announcing the rollout of three annual events is also something worth taking note. Both will happen in 2021 for the Nebraska Cattlemen’s Classic, Kearney, Neb. With the Nebraska Cattlemen’s Classic (The Classic) original intent to create a selling opportunity for seedstock producers to sell bulls and heifers, the event has done far more than that over the past 30 years. It has progressively adapted to beef industry changes, survived the loss of its main facility from a tornado, and fought its way through THE STOCKMAN | thestockmanmag.com

the impacts of snow and ice storms.

This year it will face the challenge of hosting an event amidst a pandemic. However, ask anyone who has attended this event, the one element that does not go unnoticed is the grit and desire of The Classic’s board of directors and staff to host the most successful event they possibly can each February.

In 1991 a 501(c)(3) for the development of a non-profit business was written and a board of directors formed with cattlemen from across Nebraska along with Kearney area business professionals. Twelve board members have guided,

managed, and nurtured The Classic for three decades. Well-known Simmental cattleman, Bob Volk, Arlington, Neb., served as the first manager leading the organization for six years. Ronette Bush-Heinrich was introduced to the event as a volunteer. Shortly after that, her enthusiasm to see the event grow found her serving alongside Volk as the assistant manager, and upon his retirement, moving into the manager role. Twenty-four years later, Bush-Heinrich is still at the helm and has enjoyed every minute of it.

February 2021

Current day show and sale arena at the Nebraska Cattlemen’s Classic, Kearney, Neb.

41

THE FOUNDATION

1993 Supreme Row judging in show ring during early days of the event.

1996 Supreme Row judging.

From day one, seedstock producers representing several cattle breeds have brought their top bulls and heifers to show and sell at the event. It didn’t take long for commercial cattlemen from neighboring states to hear about the quality of cattle exhibited and available for sale on behalf of some of the industry’s top seedstock operations. The foundation consistently concentrated on offering the “cream of the crop”, and for 30 years, the entries have represented generations of families in the beef industry.

“Many friendships and relationships have developed across different generations,” says Bush-Heinrich. “Several families are now starting on their fourth generation of showing and attending The Classic.” During the 2021 event, those who have exhibited all thirty years will be recognized.

than $15,000 is annually awarded in scholarships to boys and girls that buy steers or heifers at the Classic,” says Bush- Heinrich.

The scholarship program consists of more than the impact of the showring. Young cattle enthusiasts participate in educational tours throughout the year, go through an interview process, and work on their communication skills. “The spotlight is creating an educational opportunity to connect youth with industry leaders.”

For the past six years, one day is titled “FFA Day”. Students travel with their chapters to Kearney to learn about topics impactful in the beef industry and interact with cattlemen and exhibitors. “We don’t allow the students to have

CONTINUAL GROWTH

February 2021

The team overseeing this beef industry event has never failed to add competitions or activities to build new interest and excitement. Ranch horse competitions and sales, educational seminars, embryo auctions, youth activities, scholarship events, a collegiate livestock judging contest, a commercial heifer pen show, the battle of the breeds cook-off, and an ever-expanding trade show regularly draw a crowd.

42

Once The Classic gained its foothold with many years of successful breed sales and shows, the management knew they wanted to focus on the next generation of cattlemen and cattlewomen.

Efforts then engaged in creating numerous events to appeal to the youth with interest in beef cattle and agriculture. “Today, more

Sale ring at the First Annual Classic.

Ronette Bush-Heinrich and Bob Volk.

thestockmanmag.com | THE STOCKMAN

The 2020-2021 Aspiring Young Cattlemen breeders and youth participants.

access to their cell phones as they compete in contests and participate in seminars. We want them to have a valuable face-to-face experience with others.” Over $5,000 in scholarships is also awarded to FFA chapters.

Last year, a mentoring program, Aspiring Young Cattlemen was launched. The program provides

the opportunity for a young boy or girl to become partners on a heifer with a cattleman. Throughout the year, they are mentored about many aspects important to a purebred livestock operation such as sire selection, feeding, management, and showing. A year later, they bring the heifer back to show as a bred heifer at The Classic.

“We are always continuing to work with the changes in the industry and changes in the times and how to serve cattlemen’s needs better,” states Bush-Heinrich. Thus, in 2020 they rolled out a new show schedule shaking up the traditional schedule for many expos and multiple breed events. One day is now dedicated to showing bulls

Celebrating 30 years!

The following folks will be recognized in 2021 for participating at the NCC for each of the past 30 years.

ANGUS EXHIBITORDutch Dethlefs Dethlefs Angus Ranch, Ravenna, Neb. THE STOCKMAN | thestockmanmag.com

CHAROLAIS EXHIBITORMitch Benes, Benes Charolais, Valparaiso, Neb. GELBVIEH EXHIBITORJJ Boehler, Orleans, Neb. SHORTHORN EXHIBITORGreg Crawford Crawford Family Shorhorns, Roca, Neb.

SPONSORSPurina Mills - Randy Lenz ABS - Larry Rowden BOARD MEMBER George Janning, Kearney, Neb. STAFF Mary Clifton, York Neb. Ronette Bush-Heinrich, Kearney, Neb.

February 2021

HEREFORD EXHIBITORSRon Schutte Schutte Polled Herefords, Guide Rock, Neb. Joe Brockman Still Water One, Lawrence, Neb. Albert Moeller Moeller Polled Herefords, Grand Island, Neb.

43

and females of all breeds, followed by a day auctioning off all the bull entries, and the final day is the all-breed heifer sale. Rather than have commercial customers return multiple days to purchase bulls, they can now evaluate the bulls representing the breeds simultaneously and buy bulls of more than one breed on the same day.

NEW IN 2021 Building off the schedule change in 2020, The Classic leadership has selected 2021 to be the year to

focus on the cattlemen. The bull day will feature a newly added pen show event. Pen of three registered bulls will be shown in a first-ever pen show, and one bull from each pen is eligible to sell in the breed’s sale. This added event allows breeders to promote other bulls that they sell either private treaty or in their production sales. While the pen show will add excitement, all eyes will be on celebrating The Nebraska Cattlemen’s Classic 30th Anniversary and the rollout of three special events in 2021.

“We are focused on bringing more

opportunities to cattlemen of all ages, and that’s why we decided to expand our scope this year.” The ‘Pop Up Event’ stemmed from taking a proactive response to many of the county fairs being canceled in 2020 and the interest to provide youth with an opportunity to show the steers and heifers purchased from The Classic. learn more cattlemens.org Watch for additional information to come about the new events hosted by the Nebraska Cattlemen’s Classic.

2021 Special Events

Traditional Winter Classic

AUGUST 21, 2021 Featuring a junior show, jackpot feeder calf show, breeder displays, and educational speakers.

The New ‘Fall Classic’

NOVEMBER 4-7, 2021 Featuring an open show, junior show, prospect steer and heifer sale, and commercial trade show.

Mark your calendars!

February 2021

FEBRUARY 13-21, 2021 Featuring the established bull and female breed sales, junior steer, and heifer show, judging contest, commercial heifer pen show, the purebred pen of three shows, herdsire alley display, FFA day, and commercial trade show and many other special youth activities.

Pop Up Beef Event

44

thestockmanmag.com | THE STOCKMAN

Buffalo Co. Fairgrounds Kearney, Nebraska

(Banquet follows contest)

SUNDAY, FEBRUARY 14 12 PM ..........................Facilities Open for Cattle Exhibitors MONDAY, FEBRUARY 15 Facilities Open for Cattle Exhibitors Evening Events for Cattle Consignors TUESDAY, FEBRUARY 16 Opening Day Special Events 8 AM - 12 PM .............Commercial Trade Show Set Up 9 AM ............................All Sale Cattle in Place Check-In Begins by Breed 5 PM ............................The Classic Kickoff Party Celebrating 30 years!

Kearney Restaurants will be showing their best beef. A fun evening of celebration with cattlemen.

*Cookin at the Classic Beef contest for High School students.

This will be virtual this year.

WEDNESDAY, FEBRUARY 17 Cattle Show Day, Youth Educational Tours, FFA Day, Career Networking Opportunities 9 AM ............................Shows Start North Ring South Ring Maine Anjou Red Angus Chianina Limousin AOB Gelbvieh (30-minute break) Simmental (30-minute break) Hereford Shorthorn Charolais Angus AYC Show (follows all breed shows) THURSDAY, FEBRUARY 18 Bull Sale Day NEW: Pen Bulls will sell in respective breed sales.

10 AM ..........................Pen Bull Show 11 AM ..........................Bull Buyer’s Lunch (Buyer #’s only) 12 PM ..........................Angus Hereford (Sale order left to right) Charolais Gelbvieh Simmental Limousin Red Angus Shorthorn Maine Anjou, Chianina, AOB Commercial Pen of 5 Heifer Sale (30 min following last bull sale)

THE STOCKMAN | thestockmanmag.com

FRIDAY, FEBRUARY 19 Heifer Sale Day NEW: Pen Heifers will sell in respective breed sales.

11 AM ..........................Pen Heifer Show 12 PM ..........................Angus Hereford Charolais Gelbvieh Simmental Limousin Red Angus Shorthorn Maine Anjou, Chianina, AOB AYC Bred Heifer Sale 2-6 PM .........................Junior Check-In (Papers Only) 6 PM ............................2021/2022 AYC Introductions 30th Anniversary Exhibitor Presentations 7 PM ............................Supreme Row (Females followed by Bulls) SATURDAY, FEBRUARY 20 6 AM - 10 AM .............Junior Check-In (Papers Only) 11 AM ..........................Fancy Heifer Show Prospect Steers on Display 11:30 AM .....................Scholarship Presentations 12 PM ..........................Fancy Heifer Sale Prospect Steer Sale 3 PM ............................Showmanship 7 PM ............................Classic Premiere Heifer Selection Classic Premiere Steer Show SUNDAY, FEBRUARY 21 Junior Show 8:30 AM .......................South Ring - Breeding Heifers 9 AM ............................North Ring - Market Animals HERDSIRE ALLEY Wednesday - Saturday

•

Displays Open 10 AM - 4 PM

COMMERCIAL EXHIBITS Open Daily 9 AM – 5 PM

Ronette K. Bush-Heinrich

1007 2nd Ave, PO BOX 607 | Kearney, NE 68848 308-627-6385 | NECattlemen.com

February 2021

SATURDAY, FEBRUARY 13 Judging Contest 8 AM ............................Beef Livestock Judging Contest

45

February 2021 46

Voss I Beam 0018 President X Voss Madame Pride 5104 Summed up -- he is a beast!

Look hard at this guy, he is a potential sale topper! Sells along with 6 maternal siblings!

Voss Blackcap May 0065 President x SAV Blackcap May 3933 Outstanding ET Prospect Here!

Great Potential!

Voss Madame Pride 9202 Raindance x Resource X Net Worth Straight from the Replacement Pen! She sells along with 3 others to highlight this year’s female offerings.

All sell Safe to SAC Capitalist 9316. thestockmanmag.com | THE STOCKMAN

Voss Emblynette 0067 President x Voss Emblynette 4517 Another tremendous ET mating.

Full sister in blood to last year’s lead off and top selling bull.

Voss Blackcap May 0121 Raindance x Cutting Edge Grand Dam and Great Grand Dam are both headline donors for us!

Voss Foundation 0047 America x 4517 A powerful mating here matching the record selling Angus bull with one of our top donors and mother of last years lead off!

Sells along with 14 Paternal Siblings!

Voss Drought Killer 9201 Rainfall X Resource X Brand Name This stud headlines our summer born division of herd bull prospects!

Voss Walk Out 0021 XXP X 3933 Summed up -- he is a beast!

A little outcross here going back to the Emulation line of cattle. A standout ET Prospect!

Sells with 10 Maternal Siblings!

Voss One Nation 0102 An Elite Son of Elation out of an incredible first calf heifer by a daughter of 5104 x Rainfall.

Voss Joist Hanger 0050 President x 5104 Flushmate to I Beam, this guy has Length Depth and an extended front end!

February 2021

Voss Emblynette 0143 America x Bismark Special opportunity to acquire one of the first America daughters to sell anywhere.

THE STOCKMAN | thestockmanmag.com

47

21 st A nnuAl p Roduction s Ale Preserving the power of Scotch Cap genetics

Wed, FEBRUARY 10 , 2021 At

the

Bull Center • neAr ClArkson, ne

Selling approximately

175 R egisteRed A ngus B ulls • 50 R egisteRed A ngus H eifeRs 18- montH - old B ulls & s tout s pRing Y eARling B ulls

Capitalist 316 x Stout 356

38 Special x Renown

Acclaim x Limited Edition

No Doubt x New Day 454

Rectify x Guinness

No Doubt x Acclaim’s Dam

Blackout x Consensus 6383

Legend x 3rd Dimension

Contender x Ten X

l ARgest s iRe g Roups BY

Blackout • Hoover No Doubt • Ferguson Trailblazer • LD Capitalist 316 • Baldridge Colonel Baldridge 38 Special • Acclaim • Megahit • Stout • VAR Signal • Stonewall • Premium Blend 1623 Contender • Rectify • Transition • Perfection February 2021

Call or stop by anytime!

Nick Jindra • 402-920-3171 Clarkson, NE 68629 nickjindra@hotmail.com • www.jindraangus.com Designed by Chrisman Cattle Services

48

thestockmanmag.com | THE STOCKMAN

February 2021 THE STOCKMAN | thestockmanmag.com

49

Seeds in Season

Functional forage and pasture.

contributed article by Justin Fruechte, Forage & Cover Crop Specialist and Jared Knock, Business Development Millborn Seeds, Brookings, S.D. millbornseeds.com

MEET YOUR UPCYCLERS I

n what could certainly be an ongoing column on defining new buzzwords in agriculture, like sustainable, regenerative, etc., I will go through one of the popular terms today and spend some time talking about the importance and relevance it may have. So here we go - Upcycler.

When those nutrients are tied up

in the corn stalk, they may take a season or two to break down into highly digestible nutrients for future plants, but cows, with the help of an army of bacteria in their rumen, do so in a matter of hours.

Cellulose, the most abundant living molecule on the planet, is the primary component of corn stalks and grass. It is completely indigestible by humans, yet cattle can turn it into the most nutrient-dense and complete food available to humans: beef.

If you wonder why I can make such a claim, look up “carnivore

February 2021

All ecosystems start with a plant - an organism that uses chlorophyll to harvest energy from the sun then steals carbon from the air to build itself up into its mature form.

From algae to oak trees, it is the same general concept. Now, once the plant has tied up the carbon, at some point, it will die - for all annuals and most perennials, last year’s residue inhibits next year’s

growth by the time next year’s growing season comes around. It should not be entirely gone, but it should be reduced for the ensuing growing season. There are only a couple of options for that biomass.

It can be eaten by animals (either wildlife or livestock), it can burn (massive one-time release of carbon), it can rot (eaten by microbes), or it can oxidize (if it’s too dry to rot). At any rate, at some point, the carbon gets recycled back into the atmosphere and then back again in plant form and so on. Well, during this season of cornstalk grazing in SD, you can see a whole lot of cows doing a pretty trendy thing - upcycling.

50

thestockmanmag.com | THE STOCKMAN

single food.

So, when we talk about what up-cyclers do, they take a fairly undigestible carbohydrate like cellulose. It then turns it into highly digestible and nutrient-dense food for humans and makes more available fertilizer for the following crop.

That is an impressive feat. If you search on social media for a little bit, you will find the argument that livestock production is inefficient and takes food away from humans.

Next time you see or hear that, make sure to invite them to browse

in a cornfield and see if that can do what that cow can accomplish! It has been a great fall for cover crop and crop aftermath grazing. Enjoy it as long as you can! learn more millbornseeds.com Millborn Seeds, Brookings, SD The team of folks at Millborn Seeds have roots that run deep in farming, agriculture, and in the overall respect for the landscape. They opened their doors in 1987 and continue to walk alongside farmers, ranchers, and land owners across thousands of acres throughout the Midwest.

MILLBORNSEEDS.COM BROOKINGS, SD 605-697-6306

THE STOCKMAN | thestockmanmag.com

RAPID CITY, SD 605-646-4225

February 2021

diet” and see one of the fastest-growing diets that involves only consuming animal products. Best-selling author Jordan Peterson and his daughter have lived on a “beef only” diet for years, with incredible benefits to their health.

Beef, salt, and water for several years - try that with any other

51

RANGE BULLS & FEMALES FOR SALE

February 2021

YEAR ROUND | PRIVATE TREATY

52

For over a century, we’ve committed ourselves to develop high-quality Hereford genetics for the betterment of the commercial cattle industry. We invite you to the ranch to view first hand our easy doin’ and uniform set of range bulls and replacement heifers. Our goal is your success, so let us help you find the right genetics for your program that’ll surely add profit to your bottom line.

Dave 712.210.6378 | Chance 712.210.6893 | Shayne 712.210.6895 | Trey 712.210.6376 31554 Delta Ave., Manning, Iowa 51455 | wieseandsons.com thestockmanmag.com | THE STOCKMAN

30th

Annual Bull & Female Sale

400 Bulls Sell...

Sat., February 20, 2021 • 11 a.m. at the farm near Kimball, MN

350 Registered Angus and 50 Registered SimAngus Bulls...

Plus

$C is 300!

40 Registered Angus Bred Heifers & 35 18-month old bulls!

Schiefelbein Spotlight 1660 #19892700 2/13/20 S: Musgrave 316 Stunner Act. BW Adj. WW CED BW WW MK 85

879

4

1.2

96

26

YW

SC DOC MB

159 0.36

22

RE

$M

$C

0.93 0.64

57

310

Featuring large groups of the breed’s leading sires: Showman Stunner Wall Street Growth Fund SydGen Enhance Mogck Entice GAR Ashland Colonel

38 Special TheRock Discovery Ten Speed Schiefelbein; iBULL, Allied, Protocol, Attractive, Rhombus, Warranty, Skol plus many, many more.

LD Capitalist Black Onyx Woodhill Blueprint Jindra Acclaim RBM Rave Baldridge Beast Mode Tex Playbook 5437

Can’t make the sale? We will handle your orders and selection with satisfaction. Guaranteed.

• Free Delivery • All Bulls DNA Tested

ire A.I. Herds t! c e p s Pro

Schiefelbein Untouchable 70 #19889281 1/23/20 S: Deer Valley Growth Fund Act. BW Adj. WW CED BW WW MK 86

944

11

0.6

100

31

YW

SC DOC MB

181 0.50

23

RE

$M

$C

0.52 0.69

66

293

Find Your Bull Here! ✦ Saturday, Feb. 20, 2021 Sale to be broadcast live!

Friday, February 19, 2021 12 noon 4 pm 4 till 6 pm 5 pm 6 pm

chiefelbein Farms

Viewing of Sale Cattle Virtual Tour of the Farm with Live Commentary Social Hour (Free Drinks & Appetizers) Thoughts and Wisdom from “Big Frank” Free Prime Rib Dinner with all the fixings ✦ Calving Facility in Full Swing

2021 Tour Includes:

Saturday, February 20, 2021 9:00 am 10:30 am 11:00 am

Request your sale book today

Viewing of Sale Cattle Free Beef Lunch 2021 Sale Begins

✦ ET & Recipient Facility ✦ Brand new backgrounding yard ✦ Buy-back Feeder Barn

(NOTE: All events will take place at the sale facility)

THE STOCKMAN | thestockmanmag.com

Frank Schiefelbein & Family 74208 360th St. • Kimball, MN 55353

320/266-8487 (Dan)• 320/224-5830 (Tim) • 303/324-5149 (Don)

info@schiefelbeinfarms.com • www.schiefelbeinfarms.com

EPDs on this page current as of 1/08/21

www.schiefelbeinfarms.com

February 2021

Plan to join us for these events:

53

All EPDs current as of 12/20/20

Schiefelbein Runway 3570 # 19888233 3/02/20 S: S A V Renown 3439 Act. BW Adj. WW CED BW WW

83

898

8

1.6

89

MK

$M

$C

25 163 1.13 32 0.58 0.81 72

YW

SC DOC MB

RE

256

Schiefelbein Broadway 2360 # 19888198 2/21/20 S: Deer Valley Wall Street Act. BW Adj. WW CED 95

837

5

BW

WW

MK

YW

SC

DOC

MB

RE

$M

$C

1.9

96

19

167

1.06

28

0.51

0.86

72

290

Schiefelbein Kobe 3860 #19888212 3/04/20 S: Schiefelbein Attractive 4565 Act. BW Adj. WW CED

87

805

8

BW

WW

MK

YW

-0.3

80

35

137 0.87 33 0.55 0.51

SC

DOC MB

RE

$M

$C

75

248

Dam: Frosty Elba 4107

Schiefelbein GoldďŹ nger 60 # 19889430 1/22/20 S: Deer Valley Growth Fund Act. BW Adj. WW CED 80

789

4

BW

WW

MK

YW

SC

DOC

MB

RE

$M

$C

2.8

93

26

159

0.1

29

0.64

0.43

71

263

Schiefelbein 5G 130 # 19892730 1/24/20 S: SydGen Enhance Act. BW Adj. WW CED

77

700

8

BW

WW

MK

YW

0.4

81

36

152 1.7

SC

DOC MB

27

RE

$M

$C

0.5 0.83 73 287

Grand dam: Frosty Elba 3745

February 2021

Schiefelbein Spartacus 2010 # 19888153 2/18/20 S: Schiefelbein Rhombus 4937

54

Act. BW Adj. WW CED

71

790

6

BW

WW

MK YW

-0.1

78

30 142 -0.05

SC

DOC MB

RE

$M $C

22 0.56 0.81 47 235

Schiefelbein Showtime 6100 # 19888092 3/15/20 S: Schiefelbein Showman 338 Act. BW Adj. WW CED 86

745

6

BW

WW

MK

YW

SC

DOC

MB

RE

$M

$C

0.2

75

35

136

1.41

20

0.46

0.68

62

242

Call 320-224-5830 or 320-266-8487 for a sale book today!

Ask about our industry leading calf buy-back program. Each year we purchase 25,000 high quality customer calves. thestockmanmag.com | THE STOCKMAN

Schiefelbein Doleman 2060 # 19888049 2/19/20 S: Schiefelbein Skol 6786 Act. BW Adj. WW CED

G-grand dam: Frosty Elba Lizzy 1106

75

864

12

BW

WW

MK

YW

$M

$C

-1.8

85

26

153 1.62 27 0.37 0.79 54

SC

DOC MB

RE

217

Schiefelbein Game Plan 1010 # 19889442 2/04/20 S: TEX Playbook 5437 Act. BW Adj. WW CED 75

774

11

BW

WW

MK

YW

SC

DOC

MB

RE

$M

$C

-0.1

84

31

147

1.27

18

0.66

0.42

80

277

Schiefelbein Mash 4360 # 19889483 3/07/20 S: Woodhill Blueprint Act. BW Adj. WW CED

107

881

6

BW

WW

MK

RE

$M

$C

2.4

89

26 158 1.44 22 0.75 0.9

YW

SC

DOC MB

60

290

Grand dam: Frosty Elba 1543

Schiefelbein Viking 1650 # 19888047 2/12/20 S: Schiefelbein Skol 6786 Act. BW Adj. WW CED 79

850

3

BW

WW

MK

YW

SC

DOC

MB

RE

$M

$C

1.6

102

26

182

1

29

0.64

0.66

70

290

Schiefelbein Jeopardy 1200 # 19892131 2/05/20 S: RBM RAVE Act. BW Adj. WW CED

69

837

14

BW

WW

MK

YW

-1

76

37

142 0.48 24 0.67 0.95

SC

DOC MB

RE

$M

$C

63

291

Dam: Frosty Elba Lizzy 726

Schiefelbein Gambler 800 # 19889496 2/03/20 S: Deer Valley Growth Fund 68

688

6

BW

WW

MK

YW

SC

DOC

MB

RE

$M

$C

1.3

91

30

168

1.29

17

1.22

0.61

56

335

Schiefelbein Whatsapp 1190 #19888842 2/05/20 S: MOGCK Entice Act. BW Adj. WW CED

69

735

8

• Can’t make the sale? We will handle your orders and selection with satisfaction. Guaranteed!

• Sale to broadcast live on Superior Livestock: Dish Channel 997.

• 200 bulls sold between $2500 to $5000 in our 2020 sale.

• Bulls sold into 15 states in 2020! • Free Delivery to Central Points!

THE STOCKMAN | thestockmanmag.com

BW

WW

MK

YW

0.8

76

18

135 2.14 27 0.51 0.53

SC

DOC MB

RE

$M

$C

68

269

chiefelbein Farms

Frank Schiefelbein & Family info@schiefelbeinfarms.com www.schiefelbeinfarms.com

February 2021

Act. BW Adj. WW CED

55

Selling 50 SimAngus Bulls

Selling 35 Angus 18-mo. Old Bulls

50 An x 50 Sm

Reg. Angus Schiefelbein WWE 8019 #19892713 8/12/19 S: KCF Bennett TheRock A473

Schiefelbein Blk Balancer Uncle Red 30H # 3801229 1/18/20 S: GIBBS 3009A Element (SM) Adj. BW

Adj. WW

CED

BW

WW

MK

86

824

12.1

0.7

84.4

21.3 135.3 0.53 0.74 134.4

YW

MB

RE

API

TI

Act. BW

Adj. WW

CED

BW

WW

MK

YW

88.2

80

802

14

-0.3

80

30

142 0.68 0.84

100% of our SimAngus bulls are the result of embryo transfer and all are homozygous black and homozygous polled! These genetic power houses are guaranteed to be the best SimAngus bulls in the country.

If you have a high percentage Angus herd, these are the perfect match to inject hybrid vigor and maintain uniformity.

MB

RE

$M

$C

73

255

This 18 month old Angus bull and 34 more like them sell on February 20th! You are really going to appreciate the condition of these forage grown aged bulls. From the heart of our breeding program, these powerful bulls will cover more cows and give you added value.

40 Elite Registered Angus Bred Heifers Sell...

Selling Bred to GAR Home Town

Don’t miss this opportunity to own this once in a lifetime heifer.

Frosty Elba 19 #19578539 1/16/19 S: Jindra Acclaim

February 2021

CED BW WW MK 7 .5 71 24

56

YW 137

SC DOC MB RE .16 18 0.83 0.88

These fancy Angus females are all bred to some of the most elite sires in the country such as Wall Street, Home Town, Allied, Enhance, and Schiefelbein Showman (our record setting $125,000 bull). They are due to start calving early this spring. ✦ ✦ ✦ This year we are selling a truly unique donor prospect Frosty Elba 19. This easy fleshing daughter of Acclaim is incredibly thick, exceptionally deep, and has tons of rib.

Her full brother was the $27,000 Schiefelbein Endgame 99 who sold to Genex. Her dam is a second generation donor and stems from our most prolific and genetically powerful cow family. She sells bred to GAR Home Town.

$M 47

$C 278

chiefelbein Farms

Schiefelbein Farms, Frank Schiefelbein & Family

74208 360th St. • Kimball, MN 55353 320/266-8487 (Dan) • 320/224-5830 (Tim) • 303/324-5149 (Don) info@schiefelbeinfarms.com • www.schiefelbeinfarms.com

Follow us on Facebook

Sale to be broadcast live on Dish channel 997 1-800-422-2117

thestockmanmag.com | THE STOCKMAN

February 2021 THE STOCKMAN | thestockmanmag.com

57

SEEDSTOCK

Marketing 2020 AND BEYOND PART TWO

for The Stockman by B. Lynn Gordon

February 2021

Represent the Brand.

58

thestockmanmag.com | THE STOCKMAN

ave you ever wondered H how young children can spot

seedstock producers to understand the importance of building a brand and walks them through the steps to achieve this foundational factor in marketing.

a McDonald’s restaurant miles away? It’s not because they read the word “McDonald’s” on the roadside billboards, it’s because of the large golden letter “M”, or as commonly referred to as “The Golden Arches.” The golden sign is precisely the same in front of every restaurant and on every road sign.

McDonald’s is one of the forerunners in building brand awareness through the consistency of its logo, message, and products. McDonald’s is revered for its consistency. Other brands like Walmart, Coca-Cola, and Apple, have also perfected their abilities to build brand awareness. “Branding is the principle big companies use to market their products,” says Rachel Cutrer, owner of Ranch House Designs, Inc., Wharton, Texas.

THREE-STEP PROCESS

“Everything has a brand and an image and a story – you just have to build it,” the cattle industry marketing entrepreneur states.

She believes this message carries over to the seedstock industry as well. She works with hundreds of

The marketing industry expert believes building a brand is a three-step process, beginning with defining your brand and your story, learning about your target audience – your customers, and finally, getting the word out.

define your story.

No matter what the company, be it McDonald’s, Wrangler, or Walmart, these companies set out to educate their customers about their story. By telling the story of who they are and what they represent, they are building their brand in their customers’ eyes. “As a seedstock producer, you have a unique story to tell and an opportunity to build your brand, too,” says Cuter.

“It is becoming even more crucial that people think favorably when they see your brand,” says Cutrer. She outlines several ways to build trust in your brand: Ethics and social responsibility.

Are you fair and honest in your customer transactions and communications? Do you stand behind your cattle if an issue arises? What would a previous buyer tell a potential new buyer about your customer service or guarantee? Do you support good causes or charities? For example, has your ranch sponsored youth activities such as 4-H, FFA,

February 2021

Cutrer’s first experience in building a brand occurred almost 30 years ago when she offered to help her grandfather promote his registered Brahman cattle by creating his first-ever website. From there, Cutrer built her business to be a leading livestock marketing company that has created more than 800 agriculture based websites. Today her business guides customers through digital and social media marketing platforms, along with print advertising campaigns, sale catalog production, and company branding.

#1 Define your brand,

THE STOCKMAN | thestockmanmag.com

59

or junior breed programs? Do you or your family regularly participate in the state breed association meetings or fundraising events? Are the groups you associate with representative of your beliefs and those of your customers?

Emotional Appeal. When a customer sees your advertisement in a magazine, will they react positively? Has your program developed a foundation and following because you are respected and trusted as an industry leader? Brands people feel more favorably about tend to do better.

ing, how to craft a marketing plan and message.

Financial performance. Do you promote how many years you have been raising seedstock cattle? Letting your customers know that you have been viable and profitable for many years and are still in the business will increase their confidence in your program. Has your program shown growth and competitiveness in the industry?

She begins by identifying the demographics, behaviors, motivations, and goals of her customers.

Sales data is also analyzed to track things such as: who is the customer (commercial producer, seedstock producer, large or small producer); what price range do they typically spend; do they reach out ahead of the sale or visit on sale day to view the cattle, etc. By gathering this customer data, marketing plans can be targeted to prespective customers and adjusted as needed.

Vision for the future. Are you an adopter of new technologies? Do you have a business plan? Does your business show leadership and direction?

#2 Study your customer base.

Cutrer has developed an innovative method for digging deeper into understanding who the customer is. In her own registered Brahman operation, she takes the time to build semi-fictional personas of her customers. Why? Because she has found it beneficial in more accurately defining and connecting with her target audience thus influenc-

Technology allows an additional collection of data. Google Analytics provides data about website traffic, emphasizing the need to have a website to market your seedstock program. Through Google Analytics, a free tool, you can learn about who visits your site, and gather other information such as what pages they visit, other interests or sites they visit, how often they visit your site, etc.

Promotions on Facebook can also

February 2021

Products and services. Would people associate your brand with one that produces high-quality seedstock? Are you a follower or a leader in the industry? Do you strive to be at the forefront of innovations such as genomic-EPDs, expanding genetics through embryo transplanting, tracking carcass data from pasture through the packer?

What value would be associated with your bulls or females? Are they considered some of the top genetics in the breed, and is the price

they sell for representative of their value or inflated?

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thestockmanmag.com | THE STOCKMAN

allow you to measure how many people viewed a video or post, how many people marked that they saw it “Liked” and track and follow up on any comments made. “It is becoming more difficult to get your message seen without boosting your post,” says Cutrer. Often asked how much should be spent to advance a message on Facebook, Cutrer has found success with $50/ page or $5/post within the livestock sector. However, this investment varies on the message, customer, and continual changes with Facebook.

Detailed tracking of core buyers should occur before investing in additional steps to boost your brand online or other advertising avenues.

#3 Getting the word out.

Once you have the foundation, you can develop the core factors of branding. These include ranch name, logo, slogan, and colors.

These core elements can then be carried over to marketing platforms such as digital and print promotion. Just as McDonald’s and other leading companies focus on consistency, seedstock producers should be consistent in their messaging to cement their marketing foundation.

A website and Facebook page are important elements for your marketing foundation. Both will help you connect with many current and potential new customers in an easily accessible fashion; however, they offer different strongholds for your marketing.

In summary, the veteran livestock industry marketer references Malcolm Gladwell, author of the leading business book, ‘Outliers’.

In his book, Gladwell states, “It takes 10,000 hours to be successful.” In a business setting, this is five years based on a 40-hour week. Whereas Cutrer supports Gladwell’s statement, she believes, in ranching, it takes ten years, due to cattle production lifecycle to produce and raise products. Therefore, Cutrer encourages seedstock producers to “stick with it,” have patience, and keep working toward building their brand.

Editor’s Note: Rachel Cutrer is the founder and owner of Ranch House Designs, Inc., Wharton, Texas, and co-owner of B. R. Cutrer, Inc., a registered Brahman operation. For twenty years, Ranch House Designs has consulted with seedstock producers nationwide to develop and implement marketing plans. Cutrer shared her marketing tips on a recent webinar sponsored by the North Dakota Stockmen’s Association.

February 2021

Once you have determined what story you want to tell and learned more about who your customers are, the final step in building

a brand is getting the word out through marketing. Cutrer says the best way to get the word out is to have a marketing foundation, and it begins with good cattle and good people representing your business.

THE STOCKMAN | thestockmanmag.com

61

PRODUCERS

Perspec tive Hear additional insight from two individuals active in the seedstock industry who shared their thoughts with The Stockman on “Seedstock Marketing – 2020 and Beyond-Part Two.”

MARTY ROPP CEO, BUSINESS DEVELOPMENT SPECIALIST ALLIED GENETICS RESOURCES, NORMAL, ILL. Marty Ropp understands the importance of building a brand. In 2010, he developed Allied Genetic Resources (AGR) to assist SimAngus, Simmental, Angus, Red Angus, Gelbvieh, Balancer, and Shorthorn seedstock producers in marketing their bulls to commercial cattlemen. His AGR membership currently sells nearly 10,000 bulls annually for more than 80 producers and specializes in commercial customer services to back the genetics marketed by the membership. “Brand is little more than perception, backed by consistent results that in-turn improve perception,” says Ropp. He cites the example, all shirts do the same thing, but different perceptions of brand value make some sell for five times as much as others. Quality accounts for some of the difference, but the store front and subsequent expectation of price matters too.

February 2021

He has witnessed hundreds of success stories and just as many cases where producers have struggled to create and maintain a brand. He believes one of the most crucial steps is the logical determination of ‘who you are’ and who are your target customers before energies and resources are directed to creating a brand.

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“I understand that we would all like to market something to everyone at our sales, but that expectation is

CHANCE WIESE WIESE & SONS HEREFORDS MANNING, IOWA “When it comes to promoting the Wiese & Sons brand, we want to ensure our cattle do most of the work for us,” says Chance Wiese. Chance, his dad, Dave, and brothers Shayne and Trey, operate Wiese & Sons, a leading Hereford seedstock operation in central Iowa.

“It’s why we’ve striven for generations to develop dependable cattle that will exceed the job our customers expect them to do.” Reliability and consistency of Wiese genetics is how Chance and his family have ensured the significance of their brand and why wordof-mouth has been one of their most effective forms of advertising.

“We cannot begin to tally the individuals who’ve walked through our doors over the years because they saw a neighbor’s “Good Doin” Hereford bull roaming the pasture. The slogan – “Good Doin Bulls” is part of the Wiese & Sons logo. The two go hand-in-hand in building their brand.

The family operation strongly believes in achieving reputation through their values. “We believe that being honest and upfront about our bulls is more valuable than the bull itself.” The longtime Hereford producer focuses on leading customers in the right direction when selecting genetics to reach production goals. “We

thestockmanmag.com | THE STOCKMAN

MARTY ROPP CEO, BUSINESS DEVELOPMENT SPECIALIST ALLIED GENETICS RESOURCES, NORMAL, ILL.

CHANCE WIESE WIESE & SONS HEREFORDS MANNING, IOWA

unreasonable and can lead to the perception of a more generic brand with no purpose-based, premium value,” says Ropp. “Their first step should always be to define goals as a producer and marketer and then begin to execute actions that support who you are and who you will be to the customer base you are aiming to attract and service.”

strive for their satisfaction so they will be eager to return,” says Chance.

After determining the brand you want to promote and live up to, Ropp, who has been involved in the seedstock industry for 35-years views the next step as planning the execution and completion of the brand-building process from start to finish.

Striving for superior customer service means tracking their customer base with a master contact spreadsheet, including the customer’s name, addresses, phone numbers, and when and what they have purchased.

“Creating the spreadsheet has allowed us to look up any customer contact information at a moment’s notice if we’d like to give them a call to talk cattle or send them information and thank you cards.”

“I cannot tell you how many times a plan is designed to update product branding, and almost of the details are completed, only to fumble the ball on the one-yard line.”

For example, as Ropp explains, a seedstock herd is branding itself as a commercially focused operation that targets commercial cattle operations’ success. It takes great strides to build brand recognition such as highlighting the genetics, producer education, creating industry partnerships, and even promising customer service to align with customer needs. Then, he states, “they make decisions close to the time of the marketing event to not genomically enhance the EPDs, to downplay data, or to present the bulls in such a manner that commercial producers feel uncomfortable with the product and lose faith in the promise to provide a product that fits commercial needs.” The effort leading up to the big day is undercut by a failure to finish the process and the customers leave with less confidence in the brand promise.

Since Wiese & Sons’ primary form of selling their product is via private treaty, customer service is essential. “It’s why we stand behind every bull we sell and ensure to follow-up with our customers post-breeding and in the future.”

Building their brand with a greater online presence has occurred over the past five years. “We believe it’s critical to have an up-to-date and eye-appealing website,” understanding the website might be the first piece of information customers may view before they call.

As for social media, Wiese believes it has become an essential tool for cattle operations and allows them to post items such as specific sale offerings. However, he takes it one step further and aims to better inform followers about the story, the family, and the program at Wiese & Sons with representative online posts. This presence includes being responsible for educating the consumer about where their food originates and how cattle are raised and the land cared for. “It’s all part of developing relationships and promoting our brand for the future.”

February 2021

Planning is essential especially in the genetics business. “Changing the base genetics of the product takes a minimum of five years and perhaps as many as ten,” says Ropp. “With that in mind you needed to start the genetic changes to fit the updated brand last year and the brand change plan today.”

THE STOCKMAN | thestockmanmag.com

63

MAKE YOUR CATALOGS STAND OUT.

February 2021

FOIL STAMPING, EMBOSSING, DIE CUTS, RAISED UV, SOFT TOUCH

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Don Denny Cell: 806-789-7713 Office: 806-794-7752 wwww.slategroup.com/cattle

thestockmanmag.com | THE STOCKMAN

BAR J RANCH ANGUS

Bull & Female Sale Sunday, MARCH 14, 2021

1:30 PM at the farm near Brooten, Minn.

Emblazon 041

BAR J

Rainmaster 044

CED +6

CED +2

BW +1.4

BW +2.2

WW +76

WW +77

YW +135

YW +129 MILK +12

MILK +24 $M +75

$M +60

$W +78

$W +55

Great Maternal Pedigree with Outstanding Balance Ranks within the top 15% of the breed for all $Values, including top 4% for $C

BAR J

Rainfall 010

Outstanding Phenotype, Highly Maternal Pedigree Ranks in the top 15% for WW and 10% for YW

BAR J

Rainmaster 012

CED +10

CED +3

BW +.1

BW +2.4

WW +59

WW +59

YW +106

YW +104

MILK +28

Powerful Calving Ease Bull Ranks in the top 1% for $M

$M +74

$W +73

$W +62

Jake Reed

320.429.0983 | barjangus@gmail.com

John Reed

320.808.1938 | reedsbarj@gmail.com

THE STOCKMAN | thestockmanmag.com

MILK +25

$M +88

Powerful Maternal Genetics Ranks in the top 15% for $M

Visit our website for complete sale information! barjangus.com

30217 110th Ave., Brooten, MN 56316

February 2021

BAR J

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Cannon Valley Ranch

15 Annual Herd Builder Sale MARCH 6, 2021 • GOODHUE, MN th

Featuring progeny of:

Musgrave Stunner, Musgrave Crackerjack, Bub Southern Charm, Mill Brae Wisdom, VDAR Lone Peak, Kramer’s Enforce, Cannon Valley Sensation, S Power Point, GDAR Regulator, & PVF Surveillance!

Offering 30+ Lots! Look for sale videos on our website and DVAuction.com in late February. Call or message us for a catalog.

VISITORS ALWAYS WELCOME!

February 2021

Driven to produce the best!

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CANNON VALLEY RANCH Bruce, LeeAnn & Taylor Waugh 14495 390th St W, Goodhue, MN 55027 Bruce: 507-381-1570 LeeAnn: 507-298-0820 Taylor: 507-323-5627 email: cvrangus@yahoo.com www.cannonvalleyranch.com

WHERE QUALITY & PERFORMANCE MEET!

thestockmanmag.com | THE STOCKMAN

Annual Production Sale

2 pm at the Ranch, North of Drake, ND

Sunday, February 21, 2021 This Year’s OfferinG: 65 Yearling Bulls 35 2-Year-Old Bulls 40 Bred Heifers 50 Open Commercial Heifers

AAA# 19889194 EPD’s: BW +3.3 WW +89 YW +148 Milk +26 $W +90 $B +190 $F +118

2-Year-Old

3/4 brother to BAR B-52

BAR Bomber 9400 Offering sired by:

Mohnen General 548 SAV Circuit Breaker 7136 Hoover No Doubt Freys Cowboy Logic SAV Territory 7225 Mohnen Success 187 Casino Bomber N33 SAV Supercharger 6813 SydGen Enhance Youngdale Xcaliber 32X

AAA# 19804710 EPD’s: BW +1.8 WW +75 YW +126 Milk +21 $W +70 $B +164 $F +105

BAR No Doubt 0007

BAR General 0139

BAR Circuit Breaker 0134

BAR Bomber 0025

AAA# 19808503 EPD’s: BW +4.6 WW +67 YW +111 Milk +17 $W +55 $B +111 $F +84

AAA# 19806773 EPD’s: BW +3.8 WW +84 YW +154 Milk +25 $W +73 $B +128 $F +100

AAA# 19804717 EPD’s: BW +1.1 WW +103 YW +167 Milk +29 $W +115 $B +172 $F +117

Travis: (701) 626-2070

bkbruner@gondtc.com

Sale managed by:

Frey Livestock Sales & Service Vern Frey: (701) 721-0344 Greg Goggins Auctioneer

www.brunerangusranch.com Bruner Angus Ranch

THE STOCKMAN | thestockmanmag.com

brunerangusranch

February 2021

Blaine: (701) 721-4754

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February 2021 68

thestockmanmag.com | THE STOCKMAN

February 2021 THE STOCKMAN | thestockmanmag.com

69

Veterinarian View

Health & Reproduction questions answered and explained.

contributed article by Dr. Vince Collison, Collison Embryo | Collison Veterinary Services, Rockwell City, Iowa collisonembryo.com

COPPER DEFICIENCY IN CATTLE C

opper is a trace mineral I feel is very important to bovine metabolism, yet many other trace minerals can influence its absorption into the system. One has to be careful when it comes to trace minerals since there are so many complex interactions, yet when it comes to copper there are some basic points to keep in mind.

high sulfur content in the water. We also see high sulfur in herds that feed wet and modified wet distiller byproducts. Sulfur will bind with copper to make it non-absorbable.

Probably the number one interaction that interferes with copper adsorption is excess molybdenum.

This usually occurs in pastures that have low lying areas that are wet and boggy. This type of pasture will have forage that has high in molybdenum and results in calves with symptoms of copper deficiency.

Copper is an important cofactor for many enzyme systems in cattle. British breeds, such as Angus and Hereford, have normal requirements for copper, but certain breeds will have higher requirements. For instance, Simmental, Charolais, and Limousin have a 40% higher requirement for copper than Angus cattle. Often in cases where we have seen copper deficiency, the cattle are comprised of breeds having higher copper requirements.

Also, sulfur is another trace mineral that will interact with copper to reduce its adsorption.

In the Midwest, many places have

The other trace mineral we worry about affecting copper levels is iron. In the Midwest, this is also found in high levels in many water sources.

Since copper is required for many metabolic functions, it can cause a variety of symptoms. One of the main concerns is its effect on reproduction. Copper is found in large amounts in a normal corpus luteum. The corpus luteum is the structure on the ovary that maintains pregnancy and is part of a normal twenty-one-day estrus cycle in cattle. Low levels of copper will affect this structure and its functions resulting in abnormal cycles, pregnancy loss, and low fertility.

Low copper levels can also cause anemia, which can result in poor performance and also affect immune function. Other concerns are reductions in vaccine response due to poor immune function. If copper deficiency becomes severe enough, it will affect joints and cause enlargement and arthritis, as well as, affect the integrity of the bones. If cows are deficient while gestating calves, the calves can be born with symptoms of rickets.

February 2021

Probably one of the more common symptoms is black calves with brown-tinged hair. Copper deficiency will cause loss of pigmentation in the hair. Some bloodlines will have light-haired calves that

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thestockmanmag.com | THE STOCKMAN

darken as they age, so that has to be a consideration when evaluating possible deficiency of copper.

Not long ago, I was transferring embryos in a pasture a noticed the owners had fenced off a low-lying, boggy section of pasture. I mentioned to them that this type of area can have high molybdenum and result in copper deficiency. As we discussed it, they revealed they had problems with brown hair in calves in previous years and after fencing off this area the problem had gone away. This was a herd with a high percentage of Simmental cattle.

fed a mineral daily with chelates as part of the formulation.

Trace mineral interactions are complex, so if you have concerns related to deficiencies, work with your herd Veterinarian or nutritionist to develop a plan to prevent or correct deficiencies. learn more collisionembryo.com Dr. Vince Collison is co-owner of Collison Embryo | Collison Veterinary Services PAC in Rockwell City, Iowa.

February 2021

What can be done n cases where there are deficiencies or to prevent

deficiencies? One thing we like to do is feed minerals that have chelated trace minerals or a portion of the formulation as chelated. This will help to increase the absorption and help to bypass the effects of interactions with trace minerals that affect copper’s absorption. Also, copper can be injected and is a good initial plan to bring levels up quickly when there are deficiencies.

We have always injected copper initially on arrival when we procure cows for the recipient pool or bring in new donors for boarding.

We feel this helps to bring them up to a normal requirement if they are deficient, and from then on they are

THE STOCKMAN | thestockmanmag.com

71

EARLY

MARCH MADNESS BULL AND HEIFER SALE

SATURDAY, FEBRUARY 27, 2021 at 1:30pm Complimentary lunch served at noon.

United Producers Inc. Livestock Center One mile off I-65 at Exit 28 in Bowling Green, Kentucky

ELLS HE S ITH NG W NS! O L A Y SO MAN

7546

39G

AAA *18973849

ASA 3766337

9120

954

AAA +*19862348

9061

AAA 19715176

57G

AAA +*19718120

ASA 3704096

Gil, Mary, Corbin, Caroline, and Catherine Cowles 508 Richpond Rockfield Road Rockfield, Kentucky 42274 Gil Cowles (270) 843-9021 or (270) 791-3526 cell Email: pleasanthillfarms@twc.com Corbin Cowles (270) 991-2534 Harvey Mast (270) 791-6873

FOR A SALE BOOK, CONTACT ANY OF THE EARLY MARCH MADNESS TEAM MEMBERS.

February 2021

G

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IN L L E S

75 ANGUS, SIMANGUS, & SIMMENTAL BULLS

including Angus bulls by Rainfall, Renown, Resource, Raindance, Seedstock, Sensation, Symmetry, Pathfinder, Stunner, & Sky High, plus Simmental bulls by 20-20, Pilgrim, Dream Doctor, Broker, and other leading sires.

PLUS AN ELITE SET OF COMMERCIAL HEIFERS

For LiveAuctions.tv information: Brooklyn Graham (812) 530-0748 brooklyn@liveauctions.tv

thestockmanmag.com | THE STOCKMAN

STUDER

Don't Think It’s We will now be offering our bulls for sale with a LIVE auction platform on ...

BULL SALE

SATURDAY, FEBRUARY 27, 2021

GILMAN’S CLOUT 45H ET

S: Crooked Post Stockman 4Z D: JSF Ruby 46Y

STUDER’S HARD ROCK 80H ET S: Studer’s Taylor Made 7Y D: Waukaru Lassie 2024

STUDER’S HOMETOWN 78H S: Eionmor Marquis 86G D: DSF Velvet 40X

GILMAN’S HEDGE FUND 6H S: Leveldale Cowboy Up 820F D: JDMC Lustre 73Y

STUDER’S HIGH HEAT 38H

~ SALE CONSULTANTS ~ Alan Sears, 970.396.7521 Brent Elam, 615.573.5881 or 615.680.6189 Bert Moore, 701.541.5035 Cary, 515.360.6006 | Ethan, 515.360.1445 www.gilmanshorthorns.com THE STOCKMAN | thestockmanmag.com

Can’t make the Sale? Watch & Bid at ...

Dale: 641.344.8035 | Nate: 641.344.8487 www.studershorthorns.com

February 2021

S: Studer’s Distinct 67D ET D: Muridale Sue 76A

Quietly preserving the Shorthorn breed in the hills of Southwest Iowa.

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2 28 21 H

H

Race horse style close at 3 p.m. on

2020 Rolled into 2021 But that’s not stopping us!

We’ve consistently delivered the very best genetics from our breeders across the state representing $300+ $C genetics and heifers made for the photo backdrop. That rich history continues in 2021 with a new online platform sale.

Selling over 50 lots!

Show heifers, production females, bred heifers, bulls, embryos and semen all sell online

LK Forever Lady 033 PVF Surveillance 4129 x EXAR Forever Lady 6883

March Show Heifer Prospect

Daughter of the $16,000 many time champion including the Supreme at MO Cattlemen’s All Breed Show

Gleonda Elia H086 DL Dually x Byergo Elia 7471

February Foundation Female

Powerhouse production EPDs of +96 WW and +170 YW paired with a beautiful phenotype

Birks Emblynette Checkerhill Danica 930 2020 Silveiras Style 9303 x Champion Hill EMBLYNETTE8674 BUBS Southern Charm AA31 x Checkerhill Danica 735

May Show Heifer Prospect

Intermediate division heifer calf bred for the big lights and backdrop

Bred to Square B True North 8052

Front pasture female offering unique blend of phenotype, marbling and $C

Dam: H S Emblazon Erica 179 Mohnen Rip x H S Emblazon Erica 179

Choice of any Spring 2021 ET calves of this mating

Offering the first calves ever born out of the powerful young herdsire and the famous Hillside “179” cow

Dam: Byergo Clover 595 Byergo Black Magic 334 x Byergo Clover 595

Conventional Sexed Heifer Embryos

Breed leading genetics from a 300+ $C cow that is employed in the donor program at Byergo Beef in MO & Baldridge Bros in NE

PLUS: Offering 3 straws of Dameron First Class Semen!

Consignments by: Behlmann Angus, Birk Beef Cattle, Brinkley Angus Ranch, Byergo Beef Genetics,

February 2021

Checkerhill Angus, Clearwater Farm, Colonial Ridge Farms, Jonathan Durahm, Gleonda Angus, Reed Gooden, Hat Creek Genetics, High Point Farms, Hillside Angus Ranch, Hunter Angus, M Bar M Cattle Co., Meyer Cattle Company, Moyer Cattle Company, Osage Grass & Livestock, Sinning Cattle Company, Sydenstricker Genetics, Triple C Cattle Co., Valley Oaks Angus, Wheeler Angus and more!

74

For additional information, contact Missouri Angus Association General Manager Julie Conover at 734-260-8635 or julie@missouriangus.org.

Sale book and additional information available at our website: MissouriAngus.org. For 2021, the Sale books will be posted online, but not mailed.

Join us in person or via zoom for our annual meeting and banquet on be Saturday, February 27 at the Courtyard by Marriott in Columbia, MO beginning at 3 pm. Visit our website or Trails for more details. thestockmanmag.com | THE STOCKMAN

THE STOCKMAN | thestockmanmag.com sheep

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February 2021

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Where did you learn to cook?

“

We still joke that my parents often gave me the choice to either help pitch stalls or make lunch, so I got a lot of practice in the kitchen! Ever since I was tall enough to reach the countertop, I have always loved helping my mother bake and cook. Still today, I could watch the Food Network all day long, and I enjoy testing out (and tasting) as many new recipes as possible.

”

Favorite tips and tricks?

“

Use as many fresh, in-season ingredients as possible, along with locally-raised beef.

”

What is your most requested dish?

“

My friends tell me my chocolate chip cookies are the bestshoot me an email and I’ll give you my secret ingredient!

What is your least favorite job in the kitchen?

“

”

Cleaning out the crockpot and air fryer are definitely my least favorite jobs. Or doing dishes after holiday meals- I want to hurry up and spend more time with family instead!

”

Tell us about yourself.

In the kitchen with

Rachelle Schmidt Schmidt Angus Ranch - Freeman, SD

“

n e ch Kit Moore Angus Cattle Company - Artesian, SD

STOCK

I grew up on my family’s operation, Moore Angus Cattle Company in Artesian, SD, raising and selling performance Angus bulls. Now, I’m blessed enough to continue that tradition with my husband, Brennan, branching off as Schmidt Angus Ranch. As young professionals in the beef industry, we have enjoyed learning from experts in the business, and have a passion for good cattle and good food! learn more mooreangus.net

”

Moore Angus Cattle Co will hold is 37th Annual Performance Bull Sale February 25th, 2021 at the ranch near Artesian, SD. Contact Rachelle for that cookie recipe at schmidtanguscattle@gmail.com.

February 2021

Cowboy approved recipes used by our favorite country cooks.

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thestockmanmag.com | THE STOCKMAN

EASY BEEF ENCHIL AD

CHICKEN FRIED STEAK WTIH GRAVY

Rachelle Schmidt

Rachelle Schmidt

CHICKEN FRIED STEAK: 1 ½ cups milk 2 large eggs 2 cups flour 2 teaspoons Lawry’s Season Salt 1 teaspoon black pepper ¾ teaspoon paprika ¼ teaspoon cayenne pepper 3 pounds tenderized round steak

1 lb ground beef 1 can mild red ench ilada sauce 1 can black beans, rin sed 1 (12 oz) bag frozen corn 8 large burrito-size flour tortillas 2 cups Monterrey Ja ck or Cheddar Cheese , shredded Green onions, choppe d, for serving Sour cream, for serv ing

½ cup canola or vegetable oil 1 tablespoon butter GRAVY: 1/3 cup flour 3 ½ cups milk ½ teaspoon salt ¼ teaspoon pepper mashed potatoes, for serving

Set up an assembly line for the steak.

Mix the eggs and milk in first bowl. In the second, mix the flour, seasoned salt, pepper, paprika, and cayenne. Keep a clean plate at the end for the breaded meat.

Working with one piece of meat at a time, first bread in the flour mixture, place in the egg mixture to coat, and then again back into the flour mixture to coat a final time. Repeat with all meat pieces.

Heat oil and the butter in large skillet over medium heat. Drop in a few sprinkles of flour to make sure its hot- its ready when it sizzles immediately (it should not brown right away- if it does, the fire is too hot).

Cook the meat until the edges start to look golden brown, about 2-3 minutes per side. Remove the meat to a paper-towel lined plate and keep warm by covering with another plate. Repeat until all pieces are cooked.

AS

Brown beef with salt and pepper. Once brow ne ¼ can of enchilada sa uce into the meat. Ad d, stir in d beans and corn, reduce heat an d simmer for 5-7 minu tes.

Preheat oven to 350 degrees. Spread ½ ca n of sauce onto the bottom of a 9x13 pan.

Assemble the enchila das. Add a scoop of me at mixture onto each tortilla, ro ll up and arrange in th e baking dish seam side down. Once all 8 are assembled, po ur remaining sauce over the to p.

Cover with cheese an d bake 25 minutes.

Garnish with green on ions and your favorite toppings.

I also work in

healthcar I want something I can e and Brennan works as beef nutritionist . make quickly on weekn always requests thi ights, and Brennan s after a long day on the road or working cattle.

Use the same pan to start the gravy. Keep about ¼ cup of grease, discard any excess. Return to medium-low heat. Sprinkle in flour, creating a golden-brown paste. If it looks overly-greasy, add more flour. Cook a few minutes until the roux reaches a deep golden brown color.

Pour in the milk, whisking constantly. Add seasoned salt and black pepper to taste and cook 5-10 minutes, until gravy is smooth and thick. Add more milk if too thick.

Serve with mashed potatoes and pour gravy over the whole shebang!

This hearty meat and potatoes dish was always Brennan’s favorite and it became one of mine as well. Be prepared for a messy kitchen and happy cowboys!

HOLIDAY PRIME RIB WITH HERB CRUST Rachelle Schmidt

1 whole boneless ribeye roast (10-14 lbs) 1 stick salted butter, softened 1 tablespoon rosemary, chopped 1 tablespoon thyme, chopped

This recipe is way easier than you think, but makes it look like you’ve been slaving for hours. It’s official in our household- it’s a Christmas tradition moving forward!

¼ cup minced garlic ¼ cup kosher salt 2 tablespoons freshly ground black peppercorns or coarse black pepper

ture to ensure even cooking.

Mix the butter, seasonings, garlic, salt and pepper in a bowl. Spread this mixture evenly all around the roast, pressing lightly to get it to stick as best as possible.

Place beef fat-side up on a rack in a roasting pan. For total baking time, you will need approximately 15 minutes for each pound. Bake at 500 degrees for 30 minutes. Lower the temperature to 350 degrees and bake for remaining time (or test with meat thermometer until internal temperature reaches 130 degrees for mediumrare).

Tent with foil for 15 minutes to let the meat rest before slicing.

THE STOCKMAN | thestockmanmag.com

February 2021

Preheat the oven to 500 degrees. Make sure your prime rib is at room tempera

77

Sale Barn Study

A review of the current cattle market.

contributed article by Kirk Lynch Lynch Livestock Inc. and Humeston Livestock Exchange, Humeston, Iowa humestonlivestockexchange.com

AND 2021 COMES OUT SWINGING! S

o far, it appears that 2021 is not going to be upstaged by 2020.

Just a few weeks into the new year and the feed markets have thrown us one heck of a curveball. This is just another thing we can put on the list of challenges we face in the livestock industry. I am known to say, “if it was easy, everyone would do it.” It seems I have been saying that almost daily for the past year.

February 2021

Now, on to what we are seeing in the auction barns. Let’s start with the elephant in the room - the feeder market. Yes, it has taken a hit, but to be honest, I thought it has been solid the first two weeks of the year all things considered.

Obviously, corn price is the tail that wags the dog and will continue to do so for the foreseeable future, but we have been seeing calves that still dollar up. The fly weight calves have been strong. I have seen some 400-pound calves bring more total dollars than a 600-pounder over the past couple of weeks. The bigger cattle are still hanging in there, but

78

when you calculate break evens on most of these cattle, even with 8590 cent cost of gain, they kind of make sense for the feed yards. I am crossing my fingers, but we may not see the see the bottom absolutely fall out like some folks projected. But, that may be a different story next month if we see another drastic increase in feedstuffs.

I was very optimistic on the fat cattle market going into the new year. I honestly thought we would see $1.15 or more in January but that has also changed here in the last few weeks. People are moving cattle as fast as they can, choosing not to feed them $5.00 corn. So, we are seeing big runs of fat cattle and this will continue for the next 3060 days. The fat cattle market will be flooded, but this may be promising in the long-run. I think we work through the big and overfed cattle on hand, and by April and May the supply should be current.

Then, we could be looking at some better-than-expected prices in late

Kirk Lynch, Lynch Livestock Inc., Waucoma, IA Kirk is the Beef Division manager for Lynch Livestock Inc. and oversees all aspects of their backgrounding and cattle feeding operations throughout Iowa and Kansas. He is also deeply involved in the newly re-opened Humeston Livestock Exchange in Humeston, Iowa. In addition, Kirk and his wife Mary own and operate Heartland Simmentals in Northeast Iowa, which is a seed stock operation that consists of 500 registered Simmental and Angus cows. They have three children: Gabrielle, 6, Brayden, 4, and Vivian, 2.

Spring and through the Summer.

The cull cow/bull market is steady which it usually is this time of year. Usually, we do not see a bump in prices until February when the numbers tighten, and we still might. It does not make much sense to feed $5.00 corn to a cow that brings 60-65 cents in the barn, so there maybe a shortage of white fat cows coming here in the future as well.

The breeding stock market has been excellent. I have seen several bred heifers bringing in the high teens to $2400. Young cows have been a hot commodity as well.

With that said, the better stock is bringing the premium and that continues to ring true here. Bull sales are just starting up so there isn’t much to report on them just yet.

Wishing everyone a safe calving season - I hope Mother Nature takes it easy on us this winter!

Until next month!

H U M E S TO N

L I V E S TO C K E X C H A N G E Humeston, Iowa 641-877-6092

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February 2021

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79

Selling on the Iowa Beef Expo Sale

Iowa red angus classic

february 16, 2021 at 2 PM • North Annex, Iowa State Fairgrounds, Des Moines Iowa

Rolling Deep 611 x Independence

Weber Reform x Sand Pointe Emily

Weber Reform x Sand Point Emily

Pasture to Pounds Spring Bull Sale BARNES FAMILY CATTLE

February 2021

• Dustin Brown: (641) 432-4588 •

80

Signature x Sheena

• Travis Barnes: (641) 799-9384 •

March 26, 2021 at 6 PM Kirksville Livestock Market, MO

Call Travis for a sale catalog • Mike Steenson: (308) 750-3198 •

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Clipping Services

located in southeast iowa * willing to travel

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605.925.7473 | 605sires.com Cory & Melissa Schrag, Owners 27666 443rd Ave I Marion, SD 57043 info@605sires.com

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Rockwell City, Iowa Dr. Timothy Collison - 712.395.0169 Dr. Vince Collison - 712.830.5119 Follow us on Facebook for updates!

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308-750-6119 Burwell,NE

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February 2021

BROOKINGS, SD 605-697-6306

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81 605 Sires + Donors 65 Bar J Ranch 80 Barnes Family Cattle 81 BB Clipping Service 79 Bittersweet Acres 67 Bruner Angus 11 Bullerman Angus Farm / K&J Angus 38 Bush Angus 66 Cannon Valley Ranch 27 Caraway Red Angus Ranch 2-3, 80 Cattle Visions 81 CJ Brown Studios 33 Clear Creek Farms #2 Inc. 81 Collison Embryo 81 Crawford, Scott 39 DaKitch Herefords & Angus 12 Deppe Angus 81 DVAuction 32 Eichacker Simmentals 81 Gilchrist, Kyle 39 Hawkeye Breeders Service 79 Heartland Simmental 23 Iowa Red Angus Association 79 James Wilhite Bale Wagons 79 Jeffries Red Angus Land & Cattle 48 Jindra Angus 16 Knop Angus Farm 10 Koester Red Angus / Leland Red Angus Ranch 31 Kramer Angus 25 Laflin Ranch

20 Lazy H Ranch Kansas, LLC 26 Levisay Farms 68-69 Linz Heritage Angus 81 Lowery, Matt 79 Matthews Coach’s Corral 33 MidAmerica Simmental Sale 81 Millborn Seeds 74 Missouri Angus Association 45 Nebraska Catltemen’s Classic 24 Nordlund Stock Farm 81 Parker Friedrich Marketing 81 Peterson Land & Auction 72 Pleasant Hill Farms 13 RBM Livestock 49 Reverse Rockin’ R Ranch 79 Safety Zone Calf Catchers, LLC 53-56 Schiefelbein Farms 64 Slate Group 73 Studer Shorthorns 30 Styles Angus 21 Sullivan, Mark 57 Summit Agricultural Group 46-47 Voss Angus 84 Wagonhammer Ranches 8 Wall Street Cattle Co 79 Walridge Farms 52 Wiese & Sons 19 Wilde Angus Ranch 9 Y-Tex Corporation

February 2021

Index

82

The Stockman magazine is published ten times per year. The Stockman magazine, hereby expressly limits its liability resulting from any and all misprints, errors and/or inaccuracies whatsoever in the advertisement and editorial content published by The Stockman and its said liability is here by limited to the refund of the customer for its payment for said advertisement, or the running of the corrected advertisement, or editorial notice. Notification by the customer of any error must be made within 30 days of the distribution of the magazine. Advertising copy received after the deadline may not be returned for proofing. Changes to advertising copy made after the deadline date will be allowed only if time permits, and will incur the appropriate charges according to time and materials involved in the changes. The opinions or views expressed in the editorials are those of the persons interviewed in the article and not The Stockman magazine. The Stockman does however reserve the right to edit or refuse all material which might be objectionable in content. No material or part thereof may be reproduced or used out of context, without prior specific approval of a proper credit to The Stockman.

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STOCKMAN

A conversation with everyday Stockmen,

Ray Apple

traight A five-gallon feed bucket.”

Your go-to sorting apparatus?

A tobacco stick”

Your favorite non-farm activity to do in your free time?

Taking a nap!”

What is your least favorite job on the farm?

Hanging gates!”

Which animal (any species) has left the greatest impact on you?

I have more than one!

Foreverlady 1120, GAR EXT 614 and Ever Entense 491G.

Meeting people and making new friends.”

Describe your best/worst day.

About the Stockman.

Best days are always watching baby calves being born and set up to start life. The worst day is checking cows and finding your favorite cow dead.”

I’ve been in the cattle business for 50 years. I was raised on a small commercial cattle farm in Tennessee. After college, I starting working on registered Angus farms.

My first job out of school was with the famous Country Music star, Johnny Cash.”

The most important lesson you’ve learned in this business?

learn more the4sonsfarm.com

Treat people like you want to be treated.”

Ray Apple with his wife, Jeri.

THE STOCKMAN | thestockmanmag.com

What about the beef cattle industry excites you the most?

February 2021

Most used tool on your farm and how old is it?

4 Sons Farm - Lexington, KY

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