The Wool Benefits Series from Wools of New Zealand
Natural Partnerships Natural Beauty, a key benefit of New Zealand wool, underlines why the natural whiteness of the wool makes it the natural choice for dyeing all shades in the colour spectrum, perfect for the most stylish and fashionable interiors. It is for this reason that Kingsmead Carpets specified New Zealand wool to produce its new ‘Artwork’ collection, to be launched in January 2011.
The Artwork Collection not only epitomises the superior properties of New Zealand wool through its range of beautiful colours, but it offers consumers a new and creative decorating medium. For the best in contemporary floor décor, ‘Artwork’ offers 20 plain shades influenced by fashion colour trends and 5 co-ordinating ‘Artwork Stripes’ inspired by shirting fabrics. Available in two hard-wearing qualities, 45oz and 60oz, the range satisfies all tastes from the conservative to the modernist. The plain colours are available in 4m and 5m widths and for versatility the stripes are available in an additional 1m width to augment styling options for hallways and stairs. Joanna Ramsden, Colourist and Creative Manager at Wools of New Zealand, adds: “With the growing interest and available choices in interior décor, it has never been easier to use and live with colour. Colour is back – it is the most powerful element in decoration and plays a significant and subconscious role in our lives. It affects our senses and can alter our home by enhancing the mood and improving the quality of life within. Viewing the floor as a blank canvas is a great way to inject individual creativity into the home. Carpets can make as much of an impact as any other decorating medium – not only embellishing a room but also making a focal statement. Being instinctive and following your individual preferences is key to making a house a home. Paint, wallcoverings and furnishings have been influential for interiors for some time. Floorcoverings can now play their part.
from The Stocklists
‘Artwork’ is a prime example of how to transform floor space using a mix & match styling concept.The collection endorses all the natural benefits inherent in New Zealand Wool – Beauty, Health, Comfort and Integrity. Additional reasons for buying a Wools of New Zealand carpet include non-allergenic, soil repellent, fire resistant and insulating properties, as well as the renewable and sustainable attributes. The twist pile collection made from 80% wool, 10% nylon and 10% Kingloc polyester will be the first under the refreshed Wools of New Zealand brand logo. All branded carpets are independently tested to meet the stringent performance requirements associated with the Wools of New Zealand mark. This reassurance further enhances the desirability of branded carpets.
For further information refer to www.woolsnz.com www.kingsmeadcarpets.co.uk
October 2010 61