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from The Stocklists

October 2012 59

The Campaign for Wool - a showcase of quality

Wool Week Gallery 2012 Now in its third year, the Campaign for Wool, spearheaded by HRH Prince Charles, goes from strength to strength. This year’s Wool Week runs from 15th- 21st October and retailers and manufacturers are urged to get behind it. This year’s events include the largest ball of wool ever wrapped around Harvey Nicholls in Knightsbridge; knitters going from London to Edinburgh and back in a ‘knit off’ on the train in an attempt to stitch a record breaking Union Jack flag; and a journey of heritage along the Leeds/Liverpool canal to Yorkshire arriving in Saltaire, a World Heritage Site and the traditional home of the UK weaving industry. There will also be a lot of local media activity in the regions. Don’t miss this wonderful promotional window and take the opportunity to celebrate and promote the industry’s premier fibre. Remember that 75% of all British wool goes into carpet and wool has been used for centuries in carpet manufacturing and is still recognised as the best fibre for use in carpet. Point of Sale material, as shown, is available with free window stickers and the striking Pods available at £75 each. Call the Carpet Foundation on 01562 755 568 or email

60 October 2012


The Campaign for Wool - a showcase of quality

Kashqai by Mastercraft Fine yarns create the superb collection of Kashqai rugs from Mastercraft which include a gallery of classic Persian styles with strong accented colours and also contemporary patchwork design options. The rugs are manufactured in finest New Zealand wool which is densely woven to give a top quality feel. They are available in a wide choice of sizes up to 240 x 340cm and as a hall runner size 67 x 275.

Muirdale from BMK An attractive 80/20 twist which is available in four qualities from BMK - Muirdale, through Muirdale Super and Supreme up to Ultima. Suitable for heavy domestic and general contract use, Muirdale comes in 16 contemporary colours, shown here in Silverdale, and is available in 4 and 5 metre widths. T 0113 380 5333

T 01282 694565

Meaton Hall by Crown Featuring a sophisticated alternate high and low level loop and crafted from 100% pure new British wool, Meaton Hall’s tufted pile provides a warm, textured underfoot feeling and adds character to living spaces. Offering a striking look combined with resilience and durability, the wool used in Meaton Hall is inherently sustainable and delivers a natural aesthetic. Available in five muted tones including on-trend Antique Grey and earthy Royal Estate, there is sure to be an option to suit all interiors. T 0800 0773301

Options 288 from Victoria Options 288 is a superb twist pile carpet that is a mixture of both plains and heathers and in total offers 288 different combinations of carpet choices. Options 288 comes in a palette of 36 contemporary colours, can be ordered in 4 different weight; starting at 32oz and moving up to 40oz, 50oz, and 60oz. It is also available in both 4m and 5m widths. Made with a blend of wool and polypropylene (80/20), Options 288 combines the durability of modern fibres with all the resilience and softness of wool. T 01562 749300

from The Stocklists

October 2012 61

The Campaign for Wool - a showcase of quality

Durham Twist from Whitestone

Castlemead Twist by Adam

Whitestone / Hugh Mackay continues to support Wool Week and the Campaign for Wool and Durham Twist, their flagship 80/10/10 twist offer, with British wool, continues to grow strongly. Extended to 40 colours, in 3 weights & 2 widths, it's a real winner.

Castlemead Twist is the original 80/20 ‘hard twist’. It has up to 30% more twist in its 2-yarn than other twist carpets and this ensures that its appearance stays better for longer.

Deco Stripe is a 100% British Wool 3ply loop range, stripes and coordinates offering stylish interior finishes and great combination possibilities in 2 widths and 20 colours. Deco is an important and very successful range from the 'wool rich' portfolio. T 01429 892500

It is available in 60 colours including plains and heathers. Castlemead Twist also has options of 4m and 5m widths to avoid seams in those wider rooms. Castlemead Twist is a carpet that pushes the boundaries of colour, quality and style. T 01562 829966

Shag pile from Bronte

Ulster Velvet

With pile weights up to an incredible 4.05 kg/m2 (120oz/yd2) in 100% wool it is only right that Bronte Carpets should be mentioned in any campaign to support wool.

One of the finest woven wilton products on the market, Ulster Velvet (shown above in Imperial Red) is luxurious and wool-rich, with a texture akin to velvet. Available in 37 colourways with new colours in the pipeline for next year, Ulster Velvet is woven in an 80% wool, 20% nylon yarn blend and is suitable for extra heavy wear. Available in 5 colour matching widths: 5m, 4m, 3m, 2m and 1m, Ulster Velvet enables a reduction in waste and cost by using Ulster’s multi-width offering. T 028 3833 4433

Saxony, Velvet, Shag pile (as pictured in colour Ivory), Twist and Hand Crafted Borders are all custom made by Bronte. Select from their extensive colour range or have them match any colour of your choice via their special dye service, to any width up to an astonishing 12m wide with no joins and can even be made to plan shapes to further reduce waste. T 01282 862736

62 October 2012


The Campaign for Wool - a showcase of quality

Hampton Court from Telenzo

from Cavalier

Hampton Court, an irregular textured loop pile shown here in mist, one of six ‘greys to beige’ colourways, is one of Edel Telenzo Carpets’ superb new trio of 50% wool 50% polypropylene carpets - also including Islington, a ribbed looppile; and the two-tone striped Highbury in four colours and four metre width only - which provide a range of complementary, attractive, sophisticated hardwearing floorcoverings at a very keen price.

WOOL is at the very heart of what they do at Cavalier Carpets - it’s the one common denominator at the core of the Cavalier product range. For us every week is wool week because nothing can rival wool both in terms of performance and aesthetics.

They are all Scotchgarded for optimum stain protection.

Cavalier’s commitment wool is demonstrated by the introduction of what they affectionately refer to as ‘Dolly’, their own ‘wool awareness’ device which is used on point of sale to draw the customers attention to all the benefits of Cavalier’s extensive collection of wool and wool blend products.

T 01422 374417

T 01254 268 000

Natural Berber Twist from Cormar

Mayfair Velvet from Lano

Cormar Carpets is home to one of the widest selections of wool twists and wool loops – berber, heathers and plains, in blends and 100% wool. One of its most popular ranges is the British Wool twist collection, Natural Berber Twist (pictured in colour Cluster). Made from 80% British wool, 10% nylon and 10% tuftbond, Natural Berber Twist range is available in 12 natural flecked shades and comes in three qualities – Super (35oz per sq yd), Elite (45oz) and Deluxe (55oz). Available in 4 and 5m widths, it offers great value-for-money and is normally delivered by Cormar within 48hrs from order.

Crafted from the finest 2-ply 100% New Zealand wool to offer fantastic levels of dirt and crushing resistance, Mayfair Velvet carpet from the luxurious Ultimo Collection. Offering extreme underfoot comfort, Mayfair Velvet has a pile weight of 40oz/yd2, for heavy domestic use and Mayfair Velvet Supreme is 56oz/yd2 for heavy contract installations or domestic luxury. Due to a special yarn treatment, they will counter the effects of pile reversal, and are inherently mothproof. With the unique appearance of fine velvet, both qualities are available in an array of 16 stylish colours and in four or five metre widths.

T 01204 881234

T 00800 5266 5266

from The Stocklists

October 2012 63

The Campaign for Wool - a showcase of quality

New Ashworth by Manx

Solar by Brockway

New Ashworth is a beautiful wool rich twist consisting of 80% British Wool and 20% nylon construction , which gives it extra strength and helps keep it looking better for longer.

Solar is a range of premium wool rich carpets available in sixty four vibrant plain colours and seven contemporary co-ordinating stripes. Expertly designed, the stylish colour range includes popular neutral tones, fashionable greys, bright whites and stunning exotic colours from deep purples, greens and oranges to gentle pinks, lilacs and blues. All 64 Solar plain colours – including Loganberry, Pomegranate, Tangerine and Forget-me-not – are available in traditional 4m and 5m widths. Plus there are seven complementary stripes to choose - all available in 4m.

New Ashworth is available in 40oz & 50oz weights in both 4&5 metre widths, with 23 colours from popular neutral hues to very vibrant shades for today's growing demand for strong colours. T 01827 831434

T 01562 828200

Fiori Meadow 4-5201 by Bondworth

Treasure Contrast by MasterWeaver

An Italianate Florentine inspired scroll, inspired by the frescos that adorn the walls of the Medici villas of Trebbio and Cafaggiolo. Crafted with 80% British Wool and 20% nylon for durability in 8 row traditional woven axminster. Delicate colour graduations emphasise the designer’s art of combining contemporary motif with time honoured accents. Fiori is available in 4.00m wide and currently two colour-ways with additional designs to follow.

Treasure Contrast is our premium wilton cut and loop range weighing at 47oz and constructed from 100% new wool. This beautiful and unique wilton range is rated as suitable for Extra Heavy Wear use.

T 01562 745000

Using 100% new wool in our Treasure Contrast range ensures high quality texture feel and luxury look in any interior. Available in 4m width and stocked for same day dispatch is a great commercial and domestic carpet choice. T 01562 754 382

64 October 2012


The Wool Workshop - selling benefits Wool carpets are close to the heart of the UK consumer but with prices rising and increasing competition from synthetic fibres, wool has to work a little harder to justify premium pricing. Here’s our ‘Wool Workshop’ - a selling aid to help to trade consumers up to premium products by selling the benefits of natural fibre.


PRACTICAL Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years. Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages. COMFORT Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency. Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer.


SAFETY Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason. Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly. INTERNAL ENVIRONMENT Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air. Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites.


ECO/ENVIRONMENTAL Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry. Energy Efficient – Wool is energy efficient in the home and also in carpet production. Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients. Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres.



Wool carpets have a historic reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties. The best wool for carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britain and New Zealand. Most carpets will contain both British Wool and New Zealand Wool because British Wool is more bulky and resilient and offers texture and unique heathery shades to carpet, whilst New Zealand wool is softer and whiter and particularly good for plain, lighter shaded ranges. Combining the two within a blend for carpet yarn gives manufacturers the perfect qualities for carpet. 100% wool or 80/20 – 80/10/10 wool rich Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance. However manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform well in the home.

from The Stocklists

October 2012 65

The Stocklists Wool Week 2012  
The Stocklists Wool Week 2012  

Special supplement to The Stocklists magazine in October, 2012