CONFIDENTIAL SWOT
Strengths
Weaknesses
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Sell products in packages
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Low margins
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All Eco-friendly products
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Lack of product variety
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High quality products at a low price
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Weak brand name
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Young company
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Yoga information on website
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Search engine optimization
Opportunities
Threats
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Few barriers to entry
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Few competitors are all “green”
Many other yoga mat distributors in the market
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Market trend towards ecofriendly products
Companies going towards eco-friendly products
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Recession
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BRANDING Ideal Customer Profile Go Green Yoga Mats’ ideal customers are people that currently practice or plan to start practicing yoga. This group is made up of mostly women between the ages of 23-55, since they are the majority of the market. These consumers often make over $50,000 a year and are usually college graduates or have families. The consumers tend to practice yoga in order to bring them flexibility, stress relief, muscle tone and more. They are conscious of their effects on the environment and look to make a difference by purchasing more ecofriendly products. They are willing to do the research to find the best price and a company that they trust. These customers like the convenience of shopping online, but also the ability to get their questions answered when needed.
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