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Published at Leongatha for South Gippsland
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LIFTOUT
The Great Southern
Star
TUESDAY, MARCH 30, 2010
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PUBLISHED TUESDAY 76 PAGES
Footy Liftout
Deb balls Page 54 and 55.
Begins Page 23
Home brand Call for logo designs to market Leongatha
By Jane Ross THE push is on again for a town logo for Leongatha.
EASTER FUNDAY THEY’RE racing on Easter Sunday for the first time at Stony Creek, but former local stayer “Bruce” won’t be getting the chocolates. Bruce, who used to race as Don’t Stop, has retired to Michelle Thorson’s Meeniyan property, where he is more interested in Easter eggs than the hard yards of race day. Sunday’s meeting is billed as a family day, with Easter egg hunts, a colouring competition and children’s races down the main straight.
Space has been left on the new town entrance signs for such an image. What should it be of? South Gippsland Shire mayor Cr Jim Fawcett, said a town logo needed to reflect vision and community spirit and he couldn’t see the point of having a logo for a logo’s sake. He, for one, likes the Koonwarra depiction of a swan. “Knowing the nature of the town and the direction it is heading with the focus on sustainability, that logo resonates with me.” A logo appeals to long-time resident Jack Rayson too. “I think it identifies a town; it’s a good idea.” But the style of such an innovation had him stumped. “I can’t think of anything you could use for Leongatha.” He thought the logo should reflect the big dairying industry in the town but baulked at the prospect of a dairy cow. The Leongatha Progress Association has
Lookover: Leongatha Chamber of Commerce member Kay Puru.
been working on a design for a Leongatha town logo. The project began last year and a competition held. Association vice president Mimmie Jackson, said members are keen to ensure the logo both reflects the ethos of Leongatha and has the backing of the community and she is co-ordinating the push to develop one. The progress association’s idea is that aspects of the logo could also be used by the community when creating new symbols for events and groups in Leongatha. Continued on page 5.