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SUNDAY, JULY 30, 2017 Isah V. Red, Editor
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Young Life
Bernadette Lunas, Issue Editor isahred@gmail.com.ph
TROYE SIVAN
WEARS SMYTH
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YOUTH FIGURE. Singer/actor/YouTube star Troye Sivan is the face of SM Youth's newest line SMYTH which caters to the style needs of young trendsetters.
W
ITH his electronic dance-pop hits and relatable video blogs, Troye Sivan is one of the many youth figures of today’s YouTube-subscribed millennial demographic. Thousands of young fans relate to the 22-year-old South African/Australian’s breakthrough single Youth, which talks about the liberating experiences of being young: running away, breaking free, and letting go. Real and relatable. Sivan discreetly visited the Philippines to shoot the campaign for SM Youth’s latest brand SMYTH, wherein he wears pieces that carry the brand’s distinct, of-the-moment, young, and easy aesthetic. “His extensive Philippine following, not to mention his list of achievements at such a young age, has caught the attention of SM Youth,” said the brand in a statement. The partnership is not surprising, though, as SM Youth is known for rallying behind influential creatives in the country. The first drops of the SMYTH line live out the California dreams in anyone with its tropical print shirts, and colored denim jeans and jackets. There’s also a wide selection of outfits that will allow the young set to channel their fashion idols, bloggers, and social media influencers. Joining Troye Sivan as SMYTH’s brand ambassador are Tommy Esguerra, Kaila Estrada, Kyle Perry, Macauly Lofgren, Erika Kristensen, Richard Juan, and Janna Tee. SMYTH is now available at the SM Youth section of all branches of The SM Store. —Marjelle Sy
Kristen Stewart strolls around in her Bullet sneakers
HAPPY FEET
KRISTEN STEWART’S Fun prints abound in the first drops of the SMYTH line
FOOTWEAR,
ECO-FRIENDLY SNEAKERS
Summer is forever with this tropical printed shirt
Jeans come in various shades and styles
HOW would you like to wear a pair of shoes also worn by a Hollywood actress? Or, are you interested in sporting sneakers that are environmentallyfriendly? Sneakers brand Saucony introduces Bullet, inspired by the original 1985 track shoe of the same name which has spikes and all. Kristen Stewart was seen wearing the low-profile sneakers, which she paired with black shirt and jeans. Bullet is made of nylon/suede and sits on a familiar rubber outsole. The latest update maintains the original silhouette of the street-popular sneakers. Turn to E2
Tom Rodriguez shows how to live the good 'light' with a pair of photochromic lenses
SEEING THE WORLD IN A GOOD LIGHT A PHOTOCHROMIC lens maker wants the youth to see the world in a good light, a better light. Crizal Transitions Adaptive Lenses, a unit of global eyecare manufacturer Essilor, launches its new advertising campaign “Live the Good Light” which is focused on reaching out to style-conscious and tech-savvy millennial consumers. The new campaign aims to broaden, while still engaging, the company’s primary market of people over 45. To change the perception of the young single-vision wearers, a new commercial showcases dif-
ferent people and lifestyles in familiar social and professional settings, all comfortably enjoying the light with Crizal Transitions lenses. In the demonstration, a diverse group of wearers can be seen enjoying the benefits of the lenses and their experiences with them. From intimate interactions to grand events, either indoor or outdoor, wearers get to enjoy every moment with the seamless protection of Crizal Transitions lenses. The said commercial educates consumers on adaptive lens technology featuring modern on-screen slider that moves as the lenses adapt. It also focuses on how Crizal Transitions lenses reduce exposure to harmful blue light and UV rays. Visit www.essilor.com.ph to learn more.
Bullet is made of nylon/suede and rubber outsole