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SUNDAY, SEPTEMBER 17, 2017 Isah V. Red, Editor
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Young Life
Bernadette Lunas, Issue Editor isahred@gmail.com.ph
MINIMALIST. Nordic brand ARKK Copenhagen offers ultra-luxe sneakers with clean silhouttes and subtle color treatments. Scan this icon to view the PDF
Eaglezero S-E15 in Lavender Tan
WALK THE STREETS IN
NORDIC KICKS
By Bernadette Lunas
A
NORDIC sneakers brand is making a case for minimalist streetwear footwear.
Designers and entrepreneurs Kasper Høj Rasmussen and Thomas Refdahl founded ARKK Copenhagen in October 2014 to pay homage to the minimalistic Nordic design philosophy of simplicity, quality, and focus on functional details. Hence, each pair features clean silhouettes and subtle color treatments in neutral hues, such as white, black, gray, olive green, and navy blue. No exaggerated stitching, imposing labels, and unnecessary accoutrements. The unique appeal of ARKK shoes captured the attention of Gruppo > Innovare, the local group that brings the Nordic brand to the Philippine shores.
In an interview with MS Young Life, deputy sales director Miguel Abellada said they contacted the principal in Denmark when a friend introduced the brand to them. “We felt it has potential given that there are people who are not too fond of mainstream brands or don’t want to wear the same pair of sneakers like everyone else,” explained Abellada. “ARKK would bring in some sort of feeling of exclusivity.” The principal then visited the country last year in November to size up the market which he said was “not too far behind when it comes to sneakers” and would be ready to be the 37th destination of ARKK Copenhagen.
WINE CELLAR ON YOUR PHONE HOW many times have you spent a couple of hundred or thousand pesos on a bottle of wine, which you got based solely on the “expert recommendation” of a salesperson, only to find out in one sip that it tasted like sandpaper? Sadly, this is usually the case in the Philippines especially when you are tight on budget and have little to no knowledge on wines. An Australian, who grew up in a vineyard in New South Wales and now living here in the country for about three years, noticed this gap for good wines that don’t cost an arm and leg. Here at home, Chris Urbano said, a consumer has to shell out P4,000 to be guaranteed that a bottle is of good quality. But as a wine importer himself, Urbano said that price is too much. “It’s not like it’s hard to buy alcoholic drinks in this country; it’s really quite easy,” he noted. “But what I found missing in the Philippine market is this big block in the middle—the good quality, value for money wine.” His solution: a curated online marketplace where each bottle has been carefully selected by Urbano himself. The Tagalog-speaking Australian founded Winery Philippines in 2016 to address the need for a channel that will bring quality, boutique wines to customers. The Winery Philippines is launched exclusively online via winery.ph in order to sell great wines at the best prices possible. The Winery Philippines initially offers 70 Australian and US wines “sourced from the best wineries,” but Urbano said they will eventually bring in Spanish, French, Chilean, and New Zealand wines in the next couple of months. “We vet everything before they make it on the website,” he guaranteed. Purchasing takes only six clicks from homepage to checkout; and can be done
Chris Urbano raises a glass of wine to officially launch Winery Philippines (Photo by Rex Sardinia)
on a desktop computer or on your mobile phone. Choose your bottle (choices include Cabernet Sauvignon, Sauvignon Blanc, Syrah, Chardonnay, Merlot, Pinot Grigio, Sangiovese, and Pinot Noir), add to cart, key in your shipping address, choose your payment method, and click “Complete order.” Prices of the wines range from P690 to P2,590 only. Add P150 for delivery within Metro Manila, while shipping outside Metro Manila will go through a third party provider. Shipping for two bottles or more, meanwhile, is free of charge. “And if you’re not happy with your wine, return it half full and we will refund your payment,” said Urbano. –Bernadette Lunas
All ARKK Copenhagen sneakers are designed in Denmark and are made of high quality uppers, laces, detailing, and custom-made outsoles (S-E15, H-X1)—resulting in ultra-luxe minimalist sneakers that are fashionable for the streets and beyond. Gruppo Innovare brings ARKK’s Eaglezero S-E15, Lion FG H-X1, Panther H-X1, Pythron S-E15, Scorpitex S-E15, Spyqon FG H-X1, and the Raven line (Nubuck S-E15, FutureGrid 2.0 S-E15, Mesh S-E15). Despite tough competition, Abellada is confident ARKK will fare well against more popular sneakers labels. He said, “The products are very good and the design is very minimal so it’s flexible.” He also cited the lenient dress code policy in many industries today which helps expand the already big local sneakers market. “More companies are now more permissive when it comes to their clothing rules, and there are more young and old wearing sneakers.” ARKK Copenhagen sneakers range from P4,995 to P8,495. They will be sold at The Nines, Sneak Peek, and online at Zeus.ph.
Pythron S-E15 in Combat Ash
Spyqon H-X1 in Black
Eaglezero S-E15 in Off-white Tan