Ms sect e 20161211 sunday

Page 1

E1

Young Life

SUNDAY, DECEMBER 11, 2016 Isah V. Red, Editor / Bernadette Lunas, Issue Editor isahred@gmail.com.ph

Scan this icon to view the PDF

Head straight to wherever you want to go after working out wearing Saucony Kineta Relay

THE MUSIC RUN

MAKES RUNNING SOUND SO GOOD By Bernadette Lunas

“H

EALTHY lifestyle is increasingly becoming an important part of the lives of millennials. But [with doing so] they don’t want to sacrifice fun. They want to have fun.” This is how Ben Pember and his teammates over at Exceed Sports & Entertainment see the preference of this generation of 18 to 35 years old for healthy, physical activities. It’s no longer just sweating it out and calling it a day. Exercising has to be an experience—an enjoyable experience at that. In anticipation that mass participation sports, such as running, will be the next big thing, paired with the aforementioned inclination of youth towards “healthy ways to have fun,” Exceed—an event and sponsorship group—launched The Music Run. The Music Run is a non-competitive, untimed five-kilometer run and music festival. Yes, you read it right. It’s a fun run and a music fest rolled into one event. It features an immersive musical experience that takes runners through a five-kilometer course called “The Sound Track.” The route is divided into five Music Zones, in onekilometer distance each. The course starts with Rock, followed by Pop, then Old School, Hip Hop, and ends with Dance. Each themed zone plays five songs under the said genre. The playlist is picked by the Music Runners prior to the event via a customized Spotify voting mechanism. The idea is to make participants hear the songs they would listen to when they’re running by themselves, only this time everyone can hear it. “Millions of people use music to enhance their running experience, but usually they’re doing that using their headphones, and it’s a very personal experience,” Pember told Manila Standard. “We wanted to transform that experience and make it something that you could share with thousands of your friends.” The first gunshot of The Music Run was fired in Kuala Lumpur, Malaysia in 2014. Since then it became a global phenomenon that spread in Bangkok, Hamburg, Los Angeles and New York, among others. And for the second time, the beat was heard in Manila on Dec. 3, following its successful debut at the Philippine Arena last year. An energetic crowd of over 10,000 flocked to McKinley West in Taguig City to “live the beat” while sneakily squeezing in an hour of workout. “Last year we had about 8,000 [participants], so it was a healthy increase [this year],” said Pember. The Music Run by Philam Vitality participants traversed the course lined up with 120 concert-quality speakers pumping 150,000 watts of music—meaning there was a song playing in every step from Start to Finish. Pushing further the immersive experience, special interactive activities were set up in each zone: cool pyrotechnics welcomed runners in the Rock zone, a tunnel with hanging balls in the Pop zone, a stage featuring AirAsia crew lip-synching to Turn to E2

STEP OUT FROM WORKOUT TO HANG OUT IT IS indeed the age of seamless transition. If something can be used in multiple ways, for multiple occasions, we vie for it. A versatile item that can get you through various circumstances is favored over an object whose use is limited to one. This applies to shoes as well. A regular day involving work or school, gym, and leisure leaves little time to worry about switching from one footwear to another. No wonder “athleisure” is such a hit among young individuals. What this generation is looking for when it comes to shoes is a pair that can blur the lines between working out and hanging out. And this need is addressed by Saucony Kineta Relay. The latest Kineta Relay combines style and function as it is made for light workouts and an active lifestyle. It features a breathable mesh upper and Form2U ultra-plush memory foam footbed, delivering all-day comfort whether you’re running circuits or running around town. Its high-abrasion EVA foam with triangular lugs that provide grip and durability makes it the ideal footwear to wear for whatever the day will bring you. Kineta Relay’s Life On The Run collection is made for workout and hangout. Saucony brought in personalities to the recently concluded The Music Run, wherein it was the official footwear partner. Sibling models Jessica and Sky Yang, travel photographers Thomas Caja and Kimi Juan, models Patricia Henson and Vince Vandorpe, athlete Patrik Franksson, and blogger JP de Leon joined the thousands of participants wearing their Saucony Kineta Relay on the track. DJ and model Sam Withers also sported his Kineta Relay pair as he spun the latest EDM hits during the afterrun party. Kineta Relay is available at Saucony stores in Glorietta 3, Trinoma, UP Town Center, and leading sports specialty shops and department stores nationwide.

MORE PARTY THAN RUN. Manila warmly welcomed The Music Run 2016, which featured an immersive music and running experience and before- and after-run concerts featuring Sud and DJ Sam Withers

Kineta Relay is ideal for short runs


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.