E1
Young Life
SUNDAY, OCTOBER 9, 2016 Isah V. Red, Editor / Bernadette Lunas, Issue Editor isahred@gmail.com
By Bernadette Lunas
M
ILLENNIALS want their videos accessible anytime, anywhere.
Perhaps this is why video-sharing website YouTube continues to be the preferred platform among the younger set. As a matter of fact, a 2013 study by research provider eMarketer revealed that YouTube was the social media website American users aged 14 to 34 visited the most. Here in the Philippines, a survey found that nine out of 10 Filipinos go to YouTube first whenever they’re looking for videos. The ability to choose which content users will watch—compared with traditional platforms which feed the viewers with content—and the power to consume it whenever and wherever it is convenient for them, give YouTube its appeal to users especially to the generation that wants to get things fast. “Filipinos watch videos at 75 minutes per session on mobile,” informs Google Philippines Country Marketing Manager Gabby Roxas. Citing a third party survey, Roxas reveals Pinoys watch music, comedy, films, trailers, documentaries, how-tos and user generated videos the most. However, the almost snail-like Internet speed in the country makes watching videos online an unpleasant experience. Then comes YouTube Lounge. “Grab a snack and sit back as you watch your favorite videos on YouTube at a much faster pace.” That is what Google Philippines wants to give users of the videosharing website in the Philippines as it partners with Ayala Malls to launch YouTube Lounge. The lounge is the first YouTube-branded space where mall-goers can watch faster-loading videos with the help of Accelerator technology. “We built this for our users,” emphasizes Roxas. “The YouTube Lounge is where they can have the best YouTube experience through our Accelerator technology.” The YouTube Accelerator is a pilot program currently being tested in the Philippines since February this year. The said technology lets users watch videos on the website with less buffering time by means of distributing the load on shared Wi-Fi networks.
LOUNGE Google Philippines and Ayala Malls partner to launch the first YouTube Lounge that lets users watch videos available on the website at a much faster pace.
Stop, stream and watch Users can head to the lounge— 9 and Alabang Town Center on Nov. which is an open pop-up stall—ac- 16. The lounges are set to stay in cess the free Accelerator Wi-Fi con- malls for a year. nection provided by Globe Telecom, Google Philippines promises go to their smartphone’s YouTube that additional lounges will also be app (YouTube Accelerator is avail- launched at Ayala Malls in Taguig, able only on Android devices at the Fairview, Pampanga, Subic, Nuvali, moment), and watch over 100,000 Cagayan de Oro, Cebu and Davao accelerated videos available on the sometime during year-end. website with no extra charge (acRecognizing the importance of celerated videos have the Accelera- their content creators, the Youtor badge). Tube Lounges will also serve as “We are the first country in the event spaces for meet-and-greets world to receive accelerated You- of popular local “YouTubers,” such Tube videos,” enthuses the Google as Team Kramer, Erwan HeusPhilippines official. saff, Mikey Bustos, Lloyd CadeAside from YouTube Accelerator, na, Bogart the Explorer, Janina the site also offers its YouTube Of- Vela, Wil Dasovich, Kristine Rofline feature that lets offline viewing. ces, Say Tioco, Clara Benin, Chris The first YouTube lounge Cantada, Ralph Jay and opened at Greenbelt 5 on Joyce Sola. Sept. 29, followed by the “Content creators make lounge at UP Town Center YouTube unique, that’s on Oct. 6. It will soon be why we built this for them present at four more other as well. For them to have Ayala Malls: Glorietta on an accessible platform to Oct. 13, TriNoma on Oct. connect and engage with Scan this icon to 26, Market! Market! on Nov. their fans,” shares Roxas. view the PDF
Google Philippines Country Manager Ken Lingan, Ayala Land Malls Inc. President Rowena Tomeldan and Google Philippines Country Marketing Manager Gabby Roxas unveil the first YouTube Lounge in the Philippines located at Greenbelt 5.
Video creators, more popularly known as ‘YouTubers,’ make the YouTube experience unique in a way of providing original content to viewers.
The wireless generation By Ysabel Juachon SEVERAL studies reveal that today’s biggest generation, the millennials, are people who want to have it all. They want variety, they want flexibility, and they want to get the most out of their time and money. Millennials crave for work-life blend, thus prompting them to look for jobs or relationships that are not restricting and would allow them to move freely and pursue other endeavors. And when it comes to technology devices, this generation also want those that won’t limit their movement. With this in mind, American multinational telecommunications company Motorola launches VerveLife—a collection of wireless, waterproof and wearable audio and video accessories. VerveLife products include HD wireless headphones, Verve Rider, Verve Rider+, Verve Ones and Verve Ones+. “Motorola VerveLife is designed for people who want to have it all, and are determined to get what they
MOVE FREELY. Motorola VerveLife offers a range of wireless audio and video devices that allow users to engage in physical activities or go on adventure without restriction.
want,” says Digits CEO Charles Paw. Digits is the company behind tech and accessory store Digital Walker which offers VerveLife. Paw added that people are now moving towards the “age of wirelessness.” Thus, he realized that nobody wants to be left physically restricted. Speaker Joey Cheung, a sales director of Motorola, demonstrated and explained the uses of the VerveLife collection during the product launch. Cheung submerged the VerveOnes+ in water to show its waterproof quality, which proves its efficiency as an ideal fitness product for those who engage in physical activities and sweat in the process. “That is the beauty of technology. We continue to innovate and address the needs of our consumers,” says Paw. Furthermore, the products come with Hubble Connect, an app which helps users locate their device in case they lose it. Hubble Connect also enhances VerveLife by optimizing the perfect sound, reviewing and streaming video. “Technology is meant to enhance everyday living, not limit it. With Motorola VerveLife, we are creating more than just gadgets, but adventure companions you can always rely on,” ends Paw. Motorola VerveLife products are available at all Digital Walker stores, Astroplus/Astrovision, Mobile 1, The InboxStore, Listening Room, Gadgets in Style, and Games and Gadgets.