E14
FRIDAY, FEBRUARY 10, 2017 mst.daydesk@gmail.com
XXX 3 0 T H
A N N I V E R S A RY
XCELLENCE•XPERIENCE•XCITEMENT
Three decades... From E11
From broadsheet to tabloid Manila Standard originally followed the broadsheet format until it adopted the tabloid-size on September 19, 1988. The newspaper then started gar-
nering attention because of its size. Manila Standard became known for its convenient size as well as its content, providing serious content with the mindset of giving relevant and significant news to its readers. More significantly, ownership of the paper changed hands from the Elizaldes to the Sorianos. In 1989, the Sorianos bought the company from the Elizalde group and renamed it Kagitingan Publications. Cipriano Roxas took over as the new executive director. In June 1991, Alfonso Yuchengco
came in as investor, paving the way for the creation of another company, Kamahalan Publishing Corporation, the new publisher of Manila Standard. On February 11, 1993, Manila Standard added six centimeters in size to accommodate more news, photographs, features, and fearless commentaries. The tallman format was one of the many innovations expected to propel the newspaper and help it get ahead of the game in the print industry. In 1997, as it entered its second decade, Manila Standard returned to its broadsheet format despite the perception that the bigger size is what made the newspaper unique from the others. That same year, Enrique Razon Jr. bought shares from the Yuchengcos and Jullie Yap Daza took over the reigns as editorin- chief. In 2001, the Soriano group sold the company to the Razon group, giving the latter sole ownership of Kamahalan Publishing. M a -
nila Standard underwent another change with the merger of the newspaper with with Today, a newspaper published by New Day Publications and owned by then Makati Rep. Teodoro Locsin. At the time, the broadsheet changed its name to Manila Standard Today, helmed by Jojo Robles, who sat as editor-in- chief. Green advocacy Victor Agustin became chairman of the Editorial Board, at which time, the company became staunch advocates for the environment. In 2010, the ownership of Manila Standard Today changed hands again. This time, Razon handed over the company to the Romualdez group. In 2015, the publication shifted to a visually-rich tallboy format that adopted interactive technologies. Manila Standard was relaunched and renamed The New Standard in November to reflect the changes in the print platform, both in layout and content delivery. On February, The New Standard was formally launched and renamed The Standard. And on April 16th , Kamahalan Publishing Corporation was dissolved to become Philippine Manila Standard Publishing Inc. However, the paper reverted to its broadsheet format on July 25, 2016, taking on its original name, Manila Standard, in the process. Despite various changes over the years, Manila Standard vows to keep providing news that matter and to continuously seek ways to present reliable information to the public.