E4
Celebrating Christmas
FRIDAY, DECEMBER 16, 2016
T
OP management executives from Enchanted Kingdom (EK) and GMA Network recently signed a Memorandum of Agreement engaging GMA Network as a Founding Partner in efforts to promote the theme park’s latest and largest attraction in 21 years, Agila: The EKsperience. Agila: The EKsperience is the country’s first and only Flying Theater featuring patented motion theater technology that simulates the sensation of flying like an eagle, and presents on a massive 544-square meter movie screen a six-minute multi-sensory film showcasing the breathtaking beauty of the Philippines. This magical flight takes off from an iconic ninestorey glass encased building at Enchanted Kingdom in Sta. Rosa, Laguna. Agila aims to support local tourism, inspire national pride in the beautiful landscapes of our country, and foster a sense of responsible stewardship of the Philippine’s rich natural heritage. By supporting Enchanted Kingdom as Founding Partner in promoting the best of the Filipino and the Philippines, GMA brings to life its official mission to be “one in heart with every Filipino” The landmark partnership agreement between Enchanted Kingdom and GMA Network was signed by EK’s Chairman and President Mario O. Mamon and Chief Operating Officer Dr. Cynthia R. Mamon, and GMA’s Chairman and Chief Executive Officer Atty. Felipe L. Gozon and Executive Vice President and Chief Finance Officer Felipe S. Yalong. Mamon describes the attraction as “very specialized”.
The EKsperience
New Enchanted Kingdom attraction promotes tourism country fits very well with what we are trying to achieve with this landmark project.” Atty. Gozon shares, “Enchanted Kingdom has always been a valued partner. We even have our company outings there, because I feel it is a worldclass destination and one that promotes the Filipino value of togetherness with family and friends. Their newest attraction, Agila: The EKsperience highlights the Philippine Eagle, which is a unique national treasure, and one that awe must work together to protect. a” Agila:The EKsperience will open this December 2016. For more information you may visit www.enchantedkingdom.ph.
He adds, “There’s nothing like it that has ever been done in the local amusement industry. It will have motion simulation seats; a total of 105 in all, and on a giant screen you will see how beautiful the Philippines is; so it is a nice attraction, not only for foreign tourists but also educational to our
domestic tourists.” He says that GMA was the first company that EK approached for a partnership towards the promotion of their most exciting attraction to date. “We felt that the Kapuso Network is an industry leader and that their advocacy for the environment and love for
From left to right: Eldar the Wizard, EK COO Dr. Cynthia R. Mamon, EK Chairman and President Mario O.Mamon, GMA Chairman and CEO Atty. Felipe L. Gozon, GMA Vice President and CFO Felipe S. Yalong, and Princess Victoria
ROBIN and MARIEL PADILLA add glitter to Hotel Sogo’s new ad campaign
“D
ahil Mahal Kita” the new advertising campaign of Hotel Sogo gained more attraction with the help of their new ambassadors, Robin and Mariel Padilla. The campaign is designed to reinforce that the hotel offers not just service but also love, comfort and relaxation. The advertisements will run across print, television, radio, billboard and social-media outlets.
“Dahil Mahal Kita” Campaign conveys that our hotel is a special place that serves people with love and respect—giving high quality service, accommodation and at the same time giving back to the society” says Gus Corpus, Chief Executive Officer of Hotel Sogo. Through its quality standard cleanliness and innovations, Hotel Sogo remains the largest hotel chain in the Philippines. “The best way to convey this genuine emotion of love to the public is through a real-life married couple Robin and Mariel Padilla. The campaign is about
experiencing ultimate care, comfort and love with your loved ones in Hotel Sogo”, added Sue Geminiano, Marketing Manager of Hotel Sogo. The campaign extends into social media with behind the scenes videos; it features sweet and adorable scenes of Robin and Mariel Padilla. Join them and spread love on twitter using the hashtag #DahilMahalKita. To find out more about this and other Hotel Sogo events and promos, like / follow us on Facebook (facebook.com/ hotelsogo), Twitter (#hotelsogo) and Instagram (@hotelsogo).