S& CE
S PEAKERS & C ONTINUING E DUCATION
CONNECTING RESOURCES
Jeff McKissack Public Speaker
February 2020 Issue # 1
Table of Contents Publisher’s Note 4 Meet the Team 5 Jeff McKissack 7 Jeff Klein 13 Misty Hoyt 20 Speaker Coop Matrix 27 Speaker’s Calendar Back Cover
Publisher’s Note
Yeah, I know it’s a long and boring name. But, I wanted you to really understand what we do. I have read so many marketing articles where I could not follow what they were trying to sell or teach me. And I didn’t want this to be just another vague concept magazine. We promote the connections between the Event Planner and the Speaker. That Speaker can be either a Business Speaker or a Public Speaker. Or we help promote the number and quality of the Continuing Education for professional organizations. We want to be not only a resource to you the meeting planner, but the resource to you the person that is responsible for finding speakers for your club or organization. In the pages of this magazine you will find several kinds of speakers. If you are not the meeting / presentation planner for your group then let us know the right person and we will send this publication to them instead of you. This publication includes a monthly featured Public Speaker (Keynote) or speakers that are
paid to speak on their specific topics. And a separate featured monthly Business Speaker who focuses their presentation on their own business and the value that their business can bring to your members. These Business Speakers do not charge for their presentation, but often have a table at the back of the room to visit with people one on one. Also, since we so often have found that there is a shortage of presentations and webinars for Continuing Education we plan on introducing once a quarter the certified speakers that can provide the required hours and training needed by CPAs, PMPs, Attorneys, Caregivers, and so many others. If you know of a specific organization that requires their members to maintain a specific level of training, then let us know and we will try to bring them in to the magazine and into the mix.
Ray Southwell Publisher
Meet the Team
Misty Hoyt, Photographer Photography by Misty
Becky Homko Writer Barking Cat Media
Jeff Klein Speakers Speaker Coop
Sherry Prindle Media & Events Star Marketing Summit
Ask the Meeting Planner Speakers have questions they want to ask of professional meeting planners. Now, you can write in and ask and be sure that you will get the answers you’ve been looking for. Email your questions to Ask@NeedtoKnowTraining.com. Q: What's the best thing a speaker can do to make your life easier? A: Communication! Funny when saying this to a speaker, however it is crucial to have all the details, timing, and expectations clearly defined so that the event is a success! Meeting planners need to meet the speaker’s, the venue’s, and the guests’ expectations. Some of the best speakers I have worked with had a clear list of needs and priorities from hotel accommodations, venue needs, audio visual, and set-up needs in writing. This was super helpful in ensuring a smooth event was experienced by everyone. It also helps if the speaker can relay what they do not want! Q: What's the worst thing a speaker can do to ruin your day? A: Not show up! Other than that, a true event planner can take on and adjust to anything that comes their way! And we have. Maybe I’ll share some of those stories one of these days. Erin Lucia Director of Sales and Marketing - Kindness Campaign Director Embassy Suites by Hilton - Dallas Park Central Area (DALTX) Past President MPI D/FW 214-764-3184 erin.lucia@interstatehotels.com
Jeff McKissack Public / Keynote Speaker Defense by Design Helping You Spot Trouble Before It Spots You
It happens all the time—tragedy strikes,and people start talking. Inevitably, someone comments, “I can’t believe that happened here, it’s such a safe area” or, “He seemed like such a nice guy.” In a world as large as ours, tragedy and violence can happen anywhere, offenders can be both male and female, and anyone can become a victim. But it doesn’t have to be that way.With some basic training and a higher level of awareness, safety can be in the forefront of society. That’s where Jeff McKissack can help. For over thirty years, Jeff has been traveling the United States, educating audiences on ways to protect and defend themselves. Jeff’s approach isn’t your normal stop-drop-and-roll procedural training. He focuses on situational awareness in order to “help you spot trouble before trouble spots you.” His company, aptly named Defense by Design, provides tailored educational and training programs that equip audiences with the tools and insights necessary to be smart, safe, and savvy on both personal and professional levels.
How it all started In 1987, fresh from graduating from Oral Roberts University, Jeff was inspired after watching investigative reporter Ken Wooden talk about his interviews with high-profile criminals like Ted Bundy, John Wayne Gacy, and Henry Lee Lucas. Wooden’s approach did not focus on why they committed their crimes, but rather how. Jeff, who minored in Psychology, found this fascinating. So fascinating, in fact, that he mailed off a letter to Wooden, asking to work for him. Wooden was impressed, and before Jeff knew it, he was flying from his parents’ home in Ft. Worth, Texas to meet Wooden in Vermont.
A Career Takes Off Jeff became Wooden’s apprentice, traveling the country as the national representative for Child Lures Crime Prevention - an organization started by Wooden to educate school-aged children about safety and situational awareness. He also worked with Wooden on national television specials for the major networks. Together, they would go on shows like The Oprah Winfrey Show and 20/20, using hidden cameras to show how easily adults could be lured by complete strangers into hypothetically dangerous situations.
Jeff found himself wondering, “If we’re teaching the kids, who’s teaching Mom and Dad?”
A Niche is Discovered
The realization that anyone is fair game led Jeff to transition to adult education. He established Defense by Design, a consulting and training business that offers educational and training programs designed to help people learn to predict and prevent behaviors and protect themselves and others. Jeff points out that the criminal element is constantly improving and improvising with the changing times, but for most peoAlthough their intent was to show parents ple, “unless you have served in the military, law how easily anyone, not just children, could enforcement, or security, no one has taught you be lured, Jeff was absolutely haunted by the about your safety since sixth grade; and even fact that they lured over 200 adults so easily. when we did, we did it through puppets, talking It was then that he realized adults need safe- dogs, jingles, and coloring books. And there has ty training as much, if not more, than children. been no upgrade since the sixth grade. There’s While so much focus was placed on educat- a lot of catching up to do.” Defense by Design is ing children on what to do, who to steer clear of, and what constitutes a dangerous situation,
catching us up. Jeff believes the more he can educate his audiences to be proactive and use foresight, the more he will dispel fear. “Fear,” he says, “is caused by the unknown. Awareness dispels fear.” And so, he focuses his program on teaching awareness of human behaviors. Because basic human behaviors, vices, and vulnerabilities remain consistent throughout time, Jeff is able to teach concepts of true profiling—patterns of behavior and actions— and offer the public realistic strategies and concepts they can employ to live safer lives.
es, “There are no such things as safe or unsafe places, only safe or unsafe people.” And, those people can be anywhere—in the nicest neighborhoods, in open public, at the finest stores—which is why he maintains the need for safety and security both on and off the clock, in both professional and personal settings.
Jeff’s training applies at a personal level even though it’s most often offered in corporate environments. This is because of what he calls the “ripple effect of violence.” If an employee gets hurt off the clock, in an instance completely unrelated to work, the company is still Empowering and Educating affected—it could mean a valued employee is (Professional Training is Personal Training) no longer able to work, it could cause bad PR One thing Jeff points out is that safety and or loss of revenue for the company, or the othawareness is necessary everywhere, in every er employees may be left feeling less safe. If aspect of life, and in every industry. He stress-
an employee is hiding a vice such as alcoholism or drug addiction, the ripple effect could lead to on-site safety violations or accidents. Jeff offers industry-specific training to companies which encourages a culture of security that empowers each and every employee to spot potential vulnerabilities and situations before they escalate into work-related liabilities. He encourages awareness and forethought in and out of the workplace, because as he says, “Prevention is only prevention if seen through the eyes of foresight, not hindsight. In other words, we never get a second chance at prevention.”
er lives. After studying patterns and situations of all ranges, Jeff believes we need to “reinvent the way we assess threat” so that we learn to listen to our instincts and become proactively aware of potential threats and harmful situations. Jeff has studied human behaviors and now, through his training programs, he is reinventing the way we assess threats. He’s hacking the system and teaching his audience to do the same. Jeff teaches his audiences to recognize patterns and signals so they be proactive rather than reactive.
Because anyone, male or female, is considered Defense by Design Benefits All Industries fair game by possible criminals, Jeff’s training fits people of all sexes, ages, and backToday, Jeff is a noted authority in threat assess- grounds. Every industry is vulnerable to sement and crime prevention. As president of curity and safety breaches, and because of Defense by Design, he has presented to over this, Defense by Design is constantly creat350,000 live audience members and continues ing new programs that are customizable to to travel the country, presenting at conferences, even the most specific and unique audiences. conventions, and on-site training programs. He often appears on local Dallas-area news pro- “Prevention is only prevention if seen through grams and radio shows to spread awareness. His the eyes of foresight, not hindsight -- in other intent is to spread best practices for living saf- words, we never get a 2nd chance at prevention”.
https://NeedToKnowTraining.com/course/webinar-defense-by-design/
Book Jeff McKissack
Jeff Klein
Business Speaker Speaker Coop Helping People and Businesses Succeed
While he first spoke in public at age 13 at his Bar mitzvah, it was well into adulthood – after a successful career in sales, advertising, marketing and production – that Jeff Klein discovered he could get paid specifically for that talent. “It all happened by accident,” he said. “A couple of years after starting my ad agency in 2001, I got connected with an organization called CEO Space and it wound up they wanted to ask me to help present at their meetings and I clicked with their education team around the 30-second elevator pitch. “They had a weekly lunch where we taught that. And I wound up helping with that meeting and then filling in when the state director wasn’t available and people said, ‘hey, will you come do that at our meeting?’ And I recognized that I could promote my ad agency by speaking at other venues and I could also promote CEO Space at the same time. “So people started asking me to speak more and I became more intentional about going about finding speaking engagements. I was attending National Speaker Association meetings as a Vendor member. Every time somebody would speak about something that clicked with me,I said,‘well,I could do that.Why am I not doing that?’“ That was in 2004 and since then he’s enjoyed speaking more than 600 times and reaching tens of thousands of professionals across North America. Klein specializes in topics relating to business networking and speaking. He helps his clients turn the right prospects into loyal customers, keep them happy, and tell their friends to become customers, too. He has received
rave reviews speaking to trade associations, individually and in small groups in sales, sales organizations, national conventions, training and customer service environments. corporate teams, and business groups. Klein’s experience includes representing The His individual and group programs help Studios at Las Colinas, the largest Soundstage professionals responsible for generating revenue, facility in the Southwest, and working with the creating great opportunities to sell. His training Texas Rangers Baseball Club and Dallas Stars programs include new messaging, maximizing Hockey production teams. He spent the late business speaking opportunities, identifying 1990s representing the Texas Motion Picture valuable target prospects, creating campaigns Industry as the Executive Director of the Texas to drive traffic, getting results through existing Association of Film/Tape Professionals. His and new relationships, and creating language film, TV and video clients included American that attracts the people his clients want to meet. Airlines, PepsiCo, Mary Kay Cosmetics, Southwest Airlines, EDS, Ford, WISHBONE!, He has an extensive background in creative Goodyear, Frito Lay, and JC Penney, Adolfson services, sales, training and management and Peterson Construction, and Sign-A-Rama. in both the for-profit and non-profit arenas. He excels in dealings with people When he was a vendor member of the
National Speakers Association, North Professionals of Plano, part of the Plano Chamber Texas chapter he learned about speaking of Commerce. His volunteer work includes the and wound up investing in some training. Susan G. Komen Race for the Cure, the AntiDefamation League and his synagogue in Plano. “It’s a learned skill,” he said. “Some people need less time to learn it and some people Klein said the key to being a good aren’t afraid of it. You know, the old Seinfeld speaker is knowing your subject joke about people being more afraid of and finding ways to help people. public speaking than they are of dying. That means that half the people at a funeral would “My best client is an expert in what they rather be in the box than giving the eulogy.” do, who recognizes that speaking is the best way to promote what they do so they He doesn’t just speak about his topics; he can get more customers and people to help also writes about them. His most recent with what they help them with,” he said. book is called 30 Seconds to Success. He’s now working on a manuscript based on his “Speaking can be like acting or singing. People nine laws to business speaking success. want to be famous doing it. Whereas if you start, if you find your passion first and identify Jeff has served on non-profit boards for the that thing that you won’t shut up about? That’s Dallas Jewish Community, the SwimPlus a way to be more successful as a speaker.” Foundation, Team Networking, and the Young
Klein picks out a charity every year to help with. Past beneficiaries include Ed-U-Care, which helps seniors and caregivers, and police and firefighting groups that help children.
and inspirational as long as you tell me what to do and you give me some practical tools. Motivate me to do something specific to change my life and improve my business.
How has the speaking industry changed in the era of social media and the Internet?
Klein has noticed an uptick in respect for what speakers can do to help people and businesses.
“Social media has made it easier for people to find out about you, but I’m not sure that it’s made it better,” Klein said. “One thing I do that is very different in the professional speaking industry are our clients. The meeting planners in the corporations are not looking for motivation or inspirational speakers. They want results. They want the speaker to give the audience things that they can do to change what they’re doing.
“I think it’s a little bit easier because more groups recognize that there’s a lot of folks out there to help make their meetings better.” Article by Becky Homko Hair by Rachel’s Runway
“It’s results oriented. So you can be motivational
https://needtoknowtraining.com/course-category/speaker-training/ Book Jeff Klein
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Misty Hoyt Trusted Partner
Photography by Misty
“I used to say I fall in love with my clients and then they fall in love me. Then another photographer said, ‘I think you fall in love with your clients and they fall in love with themselves.”
Featured Partner: Misty Hoyt Photography by Misty If a picture is worth a thousand words, then Misty Hoyt has spoken volumes through her photography. She knows a thing or two about taking pictures, but more than that, she knows a thing or two about human connection. That is what makes her
company, Photography by Misty, stand out. Misty puts her whole self into the job, getting to know her clients, coaching other photographers, and finding joy in making other people feel good. Misty’s story is full of hard work, aspirations, and gratitude, and though she’s doing what she loves and has been incredibly successful, she remains humble through it all. She is a talented photographer whose work speaks for itself, but her genuine desire to make others feel and look beautiful is what really sets her apart from the crowd. After graduating from the University of North Texas with a degree in journalism, Misty started out by working at small publications. While she was able
to do some photography during that time, she soon realized she wasn’t where her heart wanted her to be. It was only when she was a stay-at-home mom that she started exploring her passion on her own terms. She’d long heard that she “had the eye” for photography, and truly, clicking the shutter was (and still is) something that energizes her. She started scheduling shoots with the families at her kids’ school. When she’d get together with other moms, they always commented how the images she captured were their favorites. Eventually, word got around. People were asking to book sessions based on the amazing job she had done on other shoots before the proofs even came back from the developers. Soon, what started as a hobby turned into a lucrative business.
It’s More Than Just Taking Pictures Initially, Misty thought she’d be one of those photographers working nights and weekends forever, but things started happening. After winning “Best Photographer in Plano” two years in a row, she realized what makes her so successful. She explains, “I didn’t know how I got nominated or why I got nominated. But I had this aha moment between year two and year three. It’s like the Maya Angelou quote: People might forget what you said. People might forget what you did. But they’re gonna remember the way you made them feel. And that’s what it is. That was the difference between me and other photographers. They didn’t need to see their pictures. They knew they loved them because of the way I made them feel.” Part of Misty’s success comes from this awareness. She is a strong believer in the power of human connection. For her, it will never be as simple as “come take pictures and you’re done.” Her drive and energy come from interacting with other people. She says, “I used to say I fall in love with my clients and then they fall in love me. Then another photographer said, ‘I think you fall in love with your clients and they fall in love with themselves.’”
An Amazing Team Effort With more than twenty years of experience, Misty’s business has grown exponentially in the last few years. She now has an entire team working with her, and her eyes light up when she speaks of them. Misty spotted something unique in each person and has successfully assembled a team whose strengths really play off of each other. Having such a unique and talented team also means that she rarely has to say to no to a new booking or client. With the teams’ diverse talents, Photography by Misty can provide a range of services, from headshots to special events and everything in between. There is one important
requirement for anyone Misty hires, though—they have to genuinely want to make people feel good about themselves so that it shines through in their portraits. Misty firmly believes that a love for all people is “a feeling that can’t be forced. It has to be a genuine love for other people and a genuine desire for them to look good.” This is the quality that has made Misty so successful, and it is the quality that has given Photography by Misty such a favorable reputation.
Corporate Photography, Simplified Today, the bulk of Misty’s business is corporate photography. Photography by Misty offers corporate headshots, they chronicle company events, and they can help with companies’ online presence. Through the years, Misty has built a reputation among many local corporations for being professional and trustworthy while going above and beyond expectations. Misty holds her team accountable for maintaining those same standards. She explains, “If a client pays me to do an event, we don’t sit down. We don’t eat. We don’t take drinks from the bar. We are there for our clients.” She remains the ultimate professional when she’s working; it’s important to her because she knows how important a single shot can be. She also knows that not everyone enjoys having their picture taken, so she makes it a point to put people at ease when they’re in front of her camera. It’s hard to imagine a headshot session being fun, but Misty’s clients continually remark how much they enjoy working with her. Much like her reputation preceded her when she was working with the families from her kids’ school, the work ethic she’s built her business around as a corporate photographer keeps her calendar full, her clients satisfied, and her heart happy.
Inspiring Those Who Aspire Misty couldn’t be happier with the success she’s found through her photography business, and she doesn’t want to keep it to herself. She gets to do what she loves every single day. No matter how much her team grows, Misty will never give up being behind the camera. Her energy and drive come from interacting with others, from shooting images and capturing real beauty. She also knows that she can help other photographers have what she has, so she offers Calculated Shot—a program designed for those who already have an eye for photography and know the signs for it. The Calculated Shot program offers three options for those ready to take their photography business to the next level: a mastermind retreat, a monthly mastermind webinar, and one-on-one coaching. Misty knows what it’s like to have a passion and how to make it successful. She wants to help others with “the eye” build a successful
business, too: “Photography is what I really love to do. Take that away from me and I would curl up and die. Teaching people to do the same thing is pretty darn exciting. I can relate. I know what it feels like.”
Knowing What to Ask To help clients get the most out of any photo shoot, whether one with her or any other photographer, Misty offers some suggestions. She wants everyone to be educated no matter who they hire. Ask about lighting. Ask about backdrops. Ask about equipment. Really, knowing what to ask is helpful. The more the photographer can prepare a client for a shoot, the better the shoot will turn out. One goal of Photography by Misty is to simplify this whole process. If Misty and her team can ease the stress of a photo shoot for everyone involved, then everyone involved is going to be happier with the results. If she’s doing a session of headshots, she’ll bring in the lighting. She’ll bring in the backdrop. Knowing what the photographer will do and will bring, and even what the photographer won’t do or won’t bring, can help make any photo shoot much more successful.
Never Stop Learning Misty offers some advice for anyone trying to start their own business: Never stop learning. Listen to podcasts, attend conferences and seminars. Go to lunch-and-learns. Gather all the information you can, even if you aren’t using it right away. File the knowledge away,and when the time is right,you’ll have armed yourself with the tools you need to succeed.
“Photography is what I really love to do. Take that away from me and I would curl up and die.”
Why Join Speaker Co-op? Speaker Co-op is THE ORIGINAL Business Speaking Organization: • First to Bring Business Speakers Together – In January, 2006, we held our first meeting in Dallas, reaching out to businesspeople and subject matter experts who speak as a Business Strategy. We’re right in the middle of the Speaking Spectrum between Toastmasters and the National Speakers Association. • First Website to Find Business Speakers – Since March, 2006, SpeakerCoop.com has been a Resource for Event Planners and Organization Volunteers, helping them find great speakers for their meetings, conventions, and events. • First Business Speaker Organization in Multiple Cities – In March, 2010, Speaker Co-op held our first meeting in Houston. •
First Business Speaker Booking Service – In October, 2012, we started outbound sales for a select group of Speakers. Now, we’re putting Speakers in front of audiences all over the world.
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Speaker Coop Members SpeakerCoop.com/search-for-speakers/ Alana Hill
What’s Your Catalyst? The Power of Managed Change.
Barbara Salmeron
Successfully Understanding Each Other
Bill Harrison Bobbie Maloy
Build an Irresistible Offer That Makes Customers Throw Money at You
Bobby Whisnand
Built in America – The Business of the Body
Brad White
Corporate Quicksand: 5 Ways to Get Unstuck
Carl Flowers
The Spirits of Successw
Carola Broaddus
Healthy Business, Healthy Family
Catherine Cates Cathrine Hatcher
Speaker Coop Members SpeakerCoop.com/search-for-speakers/ Cindy Baccus
Leadership is not a Plaque on the Wall or a Corner Office
Cindy L Herb Coretta Turner Crystal Lewis
Top 10 Things Your Kids Need To Know So They Don’t MOVE Back Home
Dale Young
Facilitating Significant Lives
David Munson David Roberts David Wuensch Dawud Mabon
The 5 Pitfalls of Growth
Dean Lewis Debbie Mrazek
SALES CHECK-UP: Prescription for Healthy Sales
Francis Mbunya
Seven Steps to Grow a Business Without Raising Capital
Speaker Coop Members SpeakerCoop.com/search-for-speakers/ Frank Gustafson
Creating a Sales Playbook
Gilda Rixner Glenna Hecht Gunnar Thelander Howard Berg
Double Your Productivity Using Proven BrainBased Learning Strategies
Javiar Collins
Working the CASH system
Jeff Klein
Speaking As a Business Strategy
Jeff Weaver
21st Century Marketing Hacks
Jeff Willie
Everyone Communicates, Few Connect
Jill Lublin
Get Known Everywhere
Speaker Coop Members SpeakerCoop.com/search-for-speakers/ JoAnne Marceau John Ayo
From Travel Hell to Travel Well
John Bagwell Jonathan King
Solving Problems Before They Happen
Jonathan Peters
Don’t Change Who They Are, Change Where They Are
Kathy Brandon Kathy Kulesza Kelly Henry
5 Upgrades to Exceptional Customer Service
Kenda-Le Pernin
What BIG Game are you playing in life?
Kerin Groves PhD Kurt Chacon Larry Blackmon Larry Rench LaTesha Hardy Laura Morlando
Speaker Coop Members SpeakerCoop.com/search-for-speakers/ Leonard Lynskey
Get What You Want From Your Business!
Leslie Wilson Lin O’Neill
If You Put Fences Around People, You Get Sheep!
Linda McLaughlin Lori Darley
Dancing Naked: Moving through Life with Power, Vulnerability and Grace
Lori Vann
Boundaries in the Workplace
Malcolm Upton
Silver Bullet Marketing
Mike McCormack Monica Cornetti
Gamification
Nancy Canada
5 Habits for Explosive Growth
Speaker Coop Members SpeakerCoop.com/search-for-speakers/ Pam Garcy
The Zen of Self-Empowerment
Pari Smart Pat Alva-Kraker
Stop for a Hotdog: 31 Life Management Practices for Women Entrepreneurs
Oginga Carr Romby Bryant
7 Plays to an ACE Mindset
Sean Murphy Shawn McBride Shelley Allen Sherry Prindle
The 10 P’s of Marketing Yourself
Stanley Crawford Stephanie Gardner Tim Frazierx Todd Thomas
The 7 Ways We Sabotage the Conversations That Matter Most
Speaker Coop Members SpeakerCoop.com/search-for-speakers/ Todd Ozzie Oczkowski Tracy Hanes Vickie Griffin Virginia Wells
Stopping Stress From Ruining Your Day, And Possibly Killing You
Speaker’s Calendar
Events and Continuing Education February 2020
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