How To Guide
How to Choose a Real Estate Agency A reputable Realtor and real estate agency can make a big difference when you buy or sell a home. There are thousands of dollars at stake. You could get the asking price or maybe you will have to settle for the best offer on the table. A real estate agency will act in your best interests. That’s why it’s essential to find a high-quality real estate agency. Reputation says a lot about a company. What do people say about their services. Ask your family, friends and neighbors for recommendations. Their experiences will guide you toward a reputable agency. Once you have a list of possibilities, do some research. Find out how long the agency has been in business. Ideally, you want people who know your community. If the real estate agency is merely a side business, it might not give you the best results. Buying and selling homes is a full time job. Look on the Internet and read customer service reviews. They should also have an impact on your overall impression of an agency. Once you have narrowed your list, contact some businesses and ask them questions. You should know about their listings, fees and commissions. If an agency is focusing on their own best interests rather than marketing your home, you should drop them from you list. You need someone who will help you. Choose an agency that has connections with the community, a sharp understanding of neighborhoods that interest you and solid contacts with other realty companies. This assumes major importance for you because the Realtor is equipped to help you sell your present home and assist you in purchasing your new home. The marketing strategy and advertising is what makes each agency unique. It will greatly
influence the sale of your home. Although most companies might look the same, real estate agencies have a big difference regarding the venues they use to market your home to those ready and able to buy. Try to find an agency with a focus on the largest set of marketing tools available to get the exposure
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your home deserves. Look at an agency’s listings. If you were purchasing a home, would you find their listings easy to read and informative? Be prepared to ask an agency the following questions if you are selling your home: zz How will you advertise my home? Will you use the Internet
and newspapers? zz How many pictures of my house will appear online? zz On which sites will my home be featured? zz Do you have other homes that have recently been sold in this price range? zz How long has the agency been selling homes in
my neighborhood? zz What makes your agency unique? The two biggest financial decisions you will make in your lifetime is buying and selling a home. Protect your investment and peace of mind by choosing the best and most trustworthy real estate agency you can find.