The SEO Keyword Research Series – Part Two The ‘Key’ Elements of Keyword Research Welcome to Part Two of the SEO Keyword Research Series. We will be looking at the key elements of the Keyword Research process and the important areas for you to consider ensuring that you pick the right keywords for your website. This will give you the targeted traffic for your business to succeed. ‘What is Keyword research?’ - The easiest way to understand this is to think of the process as similar to panning for gold in the rivers during the great gold rush. When doing this you would take a pan, you would filter the larger rocks out and you would look to sift the heavier gold from the dirt, sand and rocks that remain in the pan. Hopefully they would be left with a few nuggets of gold at the bottom. This is what you need to do with Keyword Research, only your golden nuggets are the keywords to use on your website. ‘What are the Characteristics of a Keyword’ – Well, your ‘golden nuggets’ have four key elements that need to be considered whenever you are choosing a keyword that is best suited to targeting your online business. These are: • • • •
Relevant – The keyword you have must be highly relevant to your business, your products or market place you are promoting. Competition – It must have a level of competition that is acceptable. Commercial – The keyword must be commercially appealing. I.e. It must be profitable. Traffic – Perhaps the most obviously of the four - The Keyword must generate traffic!!!
If you fail to look at these four key elements when considering which keywords are right for your business you run the risk of missing out on the right traffic that could produce a healthy income. In parts three to six we will now look at these characteristics in more detail so that you understand them in their entirety. Thanks for reading and see you in Part Three of the series– ‘Relevant Keywords’. Jon-Marc
Jon-Marc Spatcher is an internet marketer and mentor. He worked his way up the financial services corporate ladder before deciding that it was no longer for him he set up his own online business. Since this life changing decision he has ‘worked’ from home trying to inspire and educate others to leverage the power of the internet and generate traffic and income to achieve their own success. Jon-Marc enjoys socialising, football, golf and generally any sport going. He is a keen networker and enjoys the simple delights of family and friends. Most of all, he believes in positivity and living life to the full. For a FREE 7 DAY BOOTCAMP visit Jon-Marc's website where you can receive a free set of video marketing tips which will show you how to market on the internet and improve your chances of online success. This will also give you unique access to all his latest blog posts. Alternatively, catch up with his previous posts here.