A beginners guide to - What is Search Engine Optimisation? Search Engine Optimisation, SEO for short, is something that is key to anybody who has a website and wants it to be seen by public. There are over 300 million searches performed each and every day. If you want your site to come top of the Google search Results Page and to reap the rewards of being on page one then using SEO is going to help you achieve this. To shed some light on the matter, I have summarised the process for you:
What is SEO? – SEO is the name given to the process of making your website appear higher in the search engines ranking system. With nearly 70% of websites being found through search engines, being top of the results page can provide huge benefits for your website and your business. What are Keywords? – These are the words used in a search in a search engine. The right keywords are those that are frequently placed into a search engine but are not being used by many websites. You will find another article based solely on this subject on this site. Where Do I Put Keywords? – The keywords you have found now need to be placed in the right place in each web page. Basically, the search engine is checking the content of your site. The more confident it is of the content the higher it will appear in the search results. Certain words or phrases in a document are given preference by search engines. So you need to make sure that you are putting these words in the right places. This needs to be in the HTML code as well as through Meta tags. Where Do Search Engines Look For Keyword? – Some of the best places to place your keywords are: • • • • • • •
In your Page Title In your Headings As Links Inside Bold Text In the first 25 words on your page In the URL In your Meta tags
What Do Search Engines Not Like? – Pages need to be easy to read for the search engines to pick them up. As well as putting in keywords they like you should also avoid the things they do not like. Such as: • • • • •
Long pages Very short pages Dynamic URLs i.e. URLs that contain these characters - & $ + = ? % cgi Flash pages Links inside an image or a frame
You should avoid these as your page will not appear on top of the search engine results. What Else Should I Do? – Links going into your site (Inbound) are a major contributor to search engine success. It is not just the quantity that matters though. You need to get a high click through rate to your site too. Please see the article on Link Building for a more indepth explanation of how to achieve this. There you have it – A simple guide to Search Engine Optimisation. If you can begin to place these simple steps in place when you are building your website then you will find that your site slowly but surely climbs up the search engine results and you will get more traffic to your site and leads to your business.
Jon-Marc Spatcher is an internet marketer and mentor. He worked his way up the financial services corporate ladder before deciding that it was no longer for him he set up his own online business. Since this life changing decision he has ‘worked’ from home trying to inspire and educate others to leverage the power of the internet and generate traffic and income to achieve their own success. Jon-Marc enjoys socialising, football, golf and generally any sport going. He is a keen networker and enjoys the simple delights of family and friends. Most of all, he believes in positivity and living life to the full. For a FREE 7 DAY BOOTCAMP visit Jon-Marc's website where you can receive a free set of video marketing tips which will show you how to market on the internet and improve your chances of online success. This will also give you unique access to all his latest blog posts. Alternatively, catch up with his previous posts here.
Published on Dec 6, 2010
So, what are keywords? Choosing the right keywords is essential to ensure you gain the right targeted traffic to your site. In this series...