The Singapore Marketer (Jan-Mar 2016)

Page 1

the singapore

marketer knowledge for marketing excellence

jan-mar’16

Creativity on

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14 Marketing in the Virtual World 20 Creativity vs Content- Which delivers business value? 26 Handling Negative Feedback on Social Media MCI (P) 129/06/2015 The Official Publication of the Marketing Institute of Singapore, the National Body for Sales and Marketing


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