Company of the Month Shama FounderHyder,&CEO Marketing Zen 10 GrowingFastest Digital MarketingCompaniesSR2017 Ted Davies President Chief Executive Officer Jonathan Moneymaker Executive Vice President Chief Strategy Officer www.thesiliconreview.com Bringing innovative solutions to the U.S.’s most complex security needs: Altamira Technologies
COMPANY OF THE MONTH
Social media marketing is our specialty. As pioneers and leaders in the field, Marketing Zen knows how to anticipate trends and deliver results. Through brilliantly crafted and socially astute campaigns, consistent and refined social media missives, and measurable increases in brand visibility, it can transform good ideas into great ones and businesses into powerhouses. “And, we make it easy. We speak “digital age” fluently and know how to leverage a client’s natural strengths to help them stand out, become well-known, and rise to the top of their industry,” says Founder and CEO, Shama Hyder. With a keen understanding of critical mass, the company matches client’s products and ideas with the ideal currents in the social media sphere to tip the scales in their favor and yield greater renown, recognition, and relational rapport. We quantify the qualitative and provide the expertise to navigate the unknown. Welcome to the zen of marketing. The Amplification;Marketing In Shama Hyder’s words
Helping Brands Find Their Zen in the Chaos of the Digital Age: Marketing Zen
Social Strategy and Management: We recognize that each client has a unique brand with unique needs. Our vast expertise allows us to tailor a solution that’s just the right fit. We literally wrote the #1 best-selling book on social media marketing. So, whether your goal is to expand your brand’s reach, skyrocket engagement, boost customer loyalty or acquire new leads, we have the know-how to make it happen. Our proven strategies and data-driven social management techniques get results. We do the market research and the analytics, the heavy lifting and the seed planting.
Social Community Management (Proactive & Reactive): Engaging with your audience on social media is a full-time job. Tweets, posts, status updates, and comments are precious chances to connect and sell; unfortunately, however, these fleeting moments of contact often fall through the cracks or miss their full potential. These budding relationships need to be fostered in real-time with foresight, friendliness, and creativity. Our team of social geniuses will stay on top of every message and comment your brand receives on social media, responding in real-time and ensuring that each audience member feels valued.
Paid Social Advertising and Amplification: There’s an art and science to paid ads. We make sure you get your money’s worth
The best brands are those which play into people’s identities. They allow people to feel like they belong to something bigger than themselves.
Content Marketing – Strategy, Development, and Distribution: Being a leader in your industry’s key conversations is dependent on being informed and articulate. We combine these strengths with a keen sense of efficiency and timing. Our team has written content that’s gone viral, garnering tens of millions of views and widespread media coverage in a matter of hours. Our topnotch writers can write and curate original, engaging content that will amplify your brand’s reach on social media, boost your web traffic, and ultimately, convert more customers. We can take the lead or offer a more collaborative approach. Whether content is a burden for you or a joy, refining and broadcasting your voice and message is our raison d’etre.
Shama FounderHyder,&CEO SR May- 2017
by targeting exactly the right audience and optimizing each ad’s performance. Not only do we give you a running start, we regularly assess and update our strategy so that you’re staying ahead.
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Multi-Media Content Development and Distribution: In today’s new digital landscape, online video is easily one of the most inclusive outlets available to express your brand’s identity and mission. With the explosion of platforms like YouTube, Facebook, Twitter, Instagram, Snapchat and more, branded media has become more pervasive, and the demand for quality commercial productions even more vital.
Influencer Marketing & Digital PR: Who you know and what you know don’t have to be at odds. At Marketing Zen, we understand that when the two are combined, a conversation becomes an opportunity for conversion. Finding and engaging key influencers can drive huge visibility and results for a brand. Whether you need a product review campaign or a comprehensive visibility campaign, we can help. We connect your brand with the influencers in your industry, from celebrities to popular Instagrammers to respected online publications, for astounding and lasting results. Meet the Zen Master Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning Founder and CEO of The Marketing Zen Group – a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Under her leadership, The Marketing Zen Group has grown an average of 400% growth annually since 2009 to include a team of 30 and serve clients ranging from publicly-held Fortune 500 companies to privately-held small businesses and nonprofit organizations across the Shamaglobe. is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, her latest book that launched in 2016. An acclaimed international keynote speaker, Shama has shared the speaking stage with the world’s top leaders, including President Obama and the Dalai Lama.
Performics pioneered performance marketing. And now, it is reinventing it. Its suite of digital marketing services is built upon a foundation of intent— understanding how consumers decide—across all paid, owned and earned media touchpoints. Through fully integrated, dynamic and personalized experiences, the company is turning consumer intent into conversions. Motivating Clicks across Channels Performance Media is our approach to media planning and buying, rooted in our single-minded mission to convert consumer intentions into revenue for our clients. Our extensive experience in biddable media, digital exchanges and addressable ad units has nurtured a philosophy of integration across channels and a rigorous test-andlearn methodology. Content that Drives Real Results For consumers, content often trumps ads in authenticity, playing a key role as the connective tissue across the path-to-purchase. But for brands, content development and SEO are often black-box processes of ideation and conception, untied or misaligned to bottom-line results.
Deciphering Consumer Intent
Founded in 1998, Performics has evolved significantly over time. Originally operating as an affiliate network, it became the pioneer of the performance marketing field with its early SEM and SEO expertise. For 18 years, the company has continued to redefine it by using data, technology and media in novel ways with the singular mission of relentlessly driving results for its clients. Built by DoubleClick. Bought by Google. Now the performance marketing arm of Publicis. Its industry leadership has cultivated deep partner relationships with the leading search engines, social networks and media management platforms, and technology tools. These partnerships give the clients unparalleled access to opportunity and innovation including early betas and exclusive expertise. Performics is the performance marketing arm of Publicis Media, a Publicis Groupe collection of agency brands and capabilities focused on delivering “connection solutions” at scale. As part of Publicis Media, Performics clients and partners benefit from the combined investment and innovation that comes from being part of the third largest communications company in the world. This powers Performics unqiue ability to outperform today and lead in delivering best in class performance solutions for tomorrow.
Redefining Performance Marketing: Performics
Today’s consumer is more complex, empowered and omnichannel than ever. To truly deliver performance, brands must exceed consumer expectations with relevant,
MichaelGuaranteed,’‘PerformancesaysKahn,CEO
It’s time to hold content accountable to performance. Performance Content is our process of creating and optimizing actionable content in pursuit of ROI goals.
Performics has a culture filled with openness and curiosity. Our value lies in driving direct and attributed revenues for our clients.
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Connecting with Consumers At Performics, we define social media marketing as a balance of media, content, insight and analytics to create measurable results from both participant “impressions” and “expressions.” Because the boundaries between Paid, Owned and Earned nearly dissolve inside of social platforms, acute measurement, strategy and reporting is critical. Capturing the value of social is more than fan acquisition, engagement or community metrics, it is about driving a comprehensive and datadriven social media marketing strategy to activation. Experiences Delivered Seamlessly Mobile marketing is more than just a marketing channel. It exists across customer needs, any number of devices, across digital/physical bounds and across multiple internal departments. While it’s true that the devices that we use are “mobile,” so too are the hundreds of millions of customers seeking engagement with brands and products while they’re mobile. At Performics, we think about mobility solutions, which involves the measured impact that mobile has on participant behavior, commerce, conversion and action. Where They Are, When They Need You In real-estate, it’s “location, location, location,” but the last decade of digital effectively equalized the playing field between physical and virtual spaces, until now. The evolving application of location-based targeting through search, content, and data feeds is reinvigorating the practice of local marketing. The ubiquitous use of smartphones and connected devices is turning your network of physical presence into the key attribute to winning new digital customers. Performics’ local internet marketing practice connects customers and brands over 100,000 times daily with the right message, the right time in the right place.
Meet the Master brain
Michael Kahn, CEO of Performics
Worldwide: Michael is Chief Executive Officer, Performics Worldwide, the global performance marketing agency of Publicis Media, and the Performance Global Practice Lead for Publicis Media. Working with the agency’s global leadership team, Michael oversees strategic service and performance excellence for 2,200+ employees across 57 countries.
engaging and personalized communications, 24/7. Performics Planning & Insights Team delivers brand relevance and revenue by uncovering and converting consumer intent through our proprietary process, Intent-Based Planning. Measure, Optimize, Convert, Repeat The proliferation of customer, channel and platform data has bred tremendous complexity into measuring and optimizing marketing performance. Performics Analytics & Technology Team thrives on this complexity, continually reinventing how we drive conversions and improve ROI for our clients. Our wide-ranging analytics, data and engineering expertise produces actionable insights and unified, cross-channel reporting that powers performance.
With a passion to move clients’ businesses ahead every day, Michael motivates the organization to set the standard for strategic leadership, proactive service and sustained innovation, and embodiment of a “performance never rests” mindset. Michael’s Performics career spans ten years where he has led the creation of the agency’s account management practices, marketing function and business development team. Michael’s early career originated in traditional media agencies but recognizing the transformational change coming with the dawn of the Internet, he quickly jumped to digital e-commerce start-ups beginning in 1998. As an early digital pioneer he played pivotal marketing roles at Art.com, TruePoints.com and VisaNow.com. When he is not driving performance across the globe and earning Hyatt Gold Passport points, he is relaxing with his wife and 3 daughters in northern Michigan or cheering for his beloved Wisconsin Badgers.
Michael Kahn, CEO SR
Can you talk about your product? Our API-first partner marketing platform gives our clients and their partners unique solution to man age all aspects of running a partner marketing program. This ranges from efficient partner onboarding to clear visibility into performance with a single global view of partner data to automating reconciliation & partner payouts. With the Performance Hori zon platform, brands can apply per formance-based commercial models to virtually any partner, anywhere in the world. They can also reward their partners and affiliates more effective ly to drive higher margin revenues through flexible commissioning based on highly granular data points.
Catching up with Cowley,MalcolmCEO
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What has changed for the company since it was founded? We’re never satisfied with resting on our laurels and always stay focused empower advertisers and partners to engage in real-time to drive growth in their performance-based marketing”: Performance Horizon We are the leading provider of SaaS solutions for partner marketing. “
In 2010, a group of affiliate market ing veterans founded Performance Horizon, today’s leading provider of SaaS solutions for partner market ing. The company enables customers to directly connect with their affili ates and marketing partners to dra matically increase customer acquisi tion and drive high margin revenues. Currently, the company’s platform drives $3B+ in advertiser top line revenues across 200,000 marketing partners in over 212 countries and territories.
“We
What drove this venture? In 2010, enterprise brands were finding it increasingly difficult to manage disparate and fragmented partner marketing initiatives in a global marketplace that was full of poten Wetial.recognized that this was our chance to imagine new possibil ities in this space and sought to better under stand the frustrations and challenges that brands and partners had been expe riencing. Three key findings emerged that helped us define our vision for the future for partner marketing: 1. Brands wanted to manage and connect with different types of marketing partners and affiliates at scale 2. Brands wanted to understand and consume more data as well as have the flexibility to integrate more deeply with partners 3. Partners wanted to ingest more data to optimize and grow reve nue more efficiently for brands
Today, our SaaS platform is being used by over 150 Global 2000 com panies, including 5 of the top 10 For tune 500 companies. We empower our customers to develop their own partner marketing programs adapted to their unique needs.
What challenges did you face in your initial years? What can your peers learn from it? Our extremely rapid scale and expansion over the past seven years has definitely made it challenging to manage multiple business units and geographies. We grew into a truly global company thanks to our custom ers, most of which are wellknown, global businesses that have very high expectations for our products, technology, and support. Consistently exceeding these expectations is a chal lenge we tackle every day with the support of colleagues across our offices on four continents. The key takeaway here is there is no substitute for experience, so investing early in the right level of leadership as we scaled has paid for itself many times over. ‘It is difficult to start a venture, but far more difficult to maintain it’ - How would you and your team interpret this saying? We consider accountability to be absolutely key. It’s one thing to say “this is what our technol ogy provides,” but another to actually deliver consistently and well throughout the integration, deployment, migration and on going customer success stages. The passion to deliver on our promises to customers runs deep in our company culture, which is key to maintaining our long-term partnerships.
Can you talk about the factors that have contributed to your product popularity and consistent growth as an organization? Many businesses focus first on what they have to sell instead of what problem they’re solving for their customer. We strive to listen carefully to customers and potential customers so that we understand their challeng es and goals and work hard to deliver a product or service that meets and needs their expecta tions. Secondly, it’s important to build and foster a company culture that prizes growth.
on innovating - that will never change. What has, and contin ues to change, are consumer behaviors, their devices, and the channels they use along the path to conversion. It’s our mis sion to help our customers and their marketing partners to bet ter serve consumers and ensure that we provide the support and technology they require.
When you empower employees to think big and make bold deci sions, you’ll be surprised at the innovation that can happen. What challenges are on the horizon? We are very excited about find ing innovative ways to help our customers grow their business. Right now, we are looking into how customers can use their data more effectively. One initiative focuses around tying sales and conversions across all channels—not just online— back to the marketing partners’ activities. Correctly under standing the contribution of key marketing partners to a custom er’s revenues is very important and allows both companies to work more closely together to further top line revenue growth.
A second initiative centers on how applying artificial intelli gence capabilities to provide our customers with predictive insights as well as support to refine decision-making.
Malcolm Cowley, CEO / Founder: Malcolm is a successful entrepreneur who oversees all aspects of the company’s global growth. After establishing a successful background in the affiliate marketing space, Malcolm understood the shifting landscape and had a vision to change how brands use technology to manage their own affiliate and partner marketing programs. The man behind the Venture Malcolm Cowley, CEO & Founder SR
For Sweepstakes or Sales Promotion, The Regan Group will activate instant.” “
“In initial days, I grew up frustrated with my observance of mediocrity in the marketplace; I just wanted to bring new things for better, bigger and amazing future. Being competitive and doing right things inspire me in business.” When I was doing entertainment promotions for the leading movie studios in Hollywood, I saw a need in the market place for feature film and television promotions. Thus I decided to focus on helping the studios to get their movies on retail store shelves and then pushing it through the distribution channel, which helped the studios to grow their home entertainment business. The company’s first product was the Lions Gate Entertainment film under this banner “Leprechaun” an Irish film got promoted. My company has ‘little people’ from all over the country to do street-team field marketing, which amassed massive publicity. The Regan Group then conceived and implemented the movie business’ first-ever online promotion for a feature film saw “The Blair Witch Project”.
Right marketing and sales promotion tools in the right places at the right moments:
Regan group recruited a team of college students nationwide to post faux stories in online chat rooms, which went viral in just a couple of days, thus it contributed to massive word-of-mouth and greater-than-ex pected box office admissions. What was the biggest challenge you and your team faced in shaping Regan Group’s road map? Road mapping is critical, every year as a team we work on our 1, 3 and 5 year plans. We understand our client’s current and emerging needs, new technologies, and the market place in general and as well we define our own internal operations, produc tivity and profitability for the compa ny’s growth. What kind of mixed responses have you received from your consumers? What are you doing to ensure for the growth of your company? When I understood that product distributors, retailers, and consumers are alike and constantly looking for
The Regan Group Augmented reality, live video streaming, data visualization: There’s plenty of hype about which digital marketing trends will hit the big time in 2017. But, before you rush to jump onto the latest trend bandwagon, take a look at these combat-ready promotional strategies designed by The Regan Group. Established in the year 1991, Regan puts the right sales promotion tools in the right places at the right mo ments, forging real connections with your audience. We’re acknowledged leaders in sweepstakes, contests, games, loyalty programs, FSIs, mobile apps and every other form of sales promotion and consumer engagement, working on behalf of blue-chips brands and agencies for 25+ years. In conversation with the key executive; Patti Regan What inspired you to start The Regan Group?
“In 20 years, we have set a work culture at Regan group to be diverse, entrepreneurial, and multidisciplinary”
Patti established solid relationships with executives of basically every motion picture studio. The Regan Group soon ‘pioneered’ retail account-specific promotions for the studios developing and implementing tent-pole programs, on-pack and in-pack programs, and in-store activations for DreamWorks, Fox, Universal, Warner Bros. Lionsgate, Disney, ABC, NBC, FX, Hallmark Channel, and Spike TV etc. It is with this innovative thinking that The Regan Group was able to build relationships with basically every marketing touch-point of the studios. Under her supervision, the company has received numerous awards and accolades include ranking #37 in The Top 100 Fastest Growing Private Companies (Los Angeles Business Journal), “Top 50” Agencies in America (Promo Magazine), and the Top 100 Women-Owned Businesses (Los Angeles Business Journal). Patti was also recognized as of Inc. 500’s Fastest Growing Businesses Top CEOs. She is an active member of WBENC (Women’s Business Enterprise National Council), PMA (Promotion Marketing Association), AMA (American Marketing Association), CTAM (Cable and Telecommunications Association for Market ing), and NAWBO (National Association of Women Business Owners).
Meet the key executive
A client, Mimi Wunderlich, Brand manager at Villa Italian Kitchen says “TRG’s promotion for Villa Italian Kitchen, the “Passport to Italy Sweepstakes,” was the most successful promotion in our company’s history. It increased our fan base by 13%, and delivered great results all around. We can honestly say that TRG knows every detail of the consumer acti vation business, and we’ve been the beneficiaries.” What’s your company’s biggest asset? Team, Clients, Bank Relationship, Emerging Technology and Exploration; The continual learning and best-practices taught us to use current and emerging technolo gies. We provide to clients the best things, productive and efficient; to fuel the growth and longevity of our company. Share your experience on the success of Regan Groups?
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Talking about Regan group’s suc cess- that was ultimate experience –it was dream come true-(vision, continual technology exploration, innovation, and unparalleled client service). And I have to thank my team without whom Regan Group success would be impossible - it didn’t come not only through ability but on mutual respect and a positive working environment. Where do you see Regan Group’s in 5 years down the line? At the pinnacle of technological in tegration in the consumer products promotions industry.
Patti Regan, CEO and Founder: Began her career at national promo tions and field marketing office of Orion Pictures and Paramount Pictures. ‘The Regan Group’ was created with the vision to implement promotions for the entire entertainment industry, and doing it ‘smarter’.
Patti Regan, CEO and Founder SR
‘the next best thing’ when it comes to digital marketing. They are also in search of online and physical world promotions that got significantly increase in consumer engagement and eventually help to ‘ring the cash register’. Consumers are also looking for promotions that are easy-to-use in online, mobile and social environ ments, so here, technology plays a vital role in promotions created and activated by The Regan Group. I realized the necessity for digital promotions industry is consumer engagement, what brands really need is the ability to capture con sumer contact information, demo graphic and behavioral data, and relevant analytics. So I began to develop and operate a number of online tactics that would be able to capture particular data in a pro motional environment and reward consumers for providing the information. With this kind of approach it was able to satisfy the needs of brands, distributors, retails and consumers simultaneously, and cost efficiently.
