Location Based Marketing LBM Location is an important part of any business. And when it comes to marketing, it is one of the major factors of successful marketing campaigns and brand reputation. According to its name, LBM (Location Based Marketing) is a direct marketing method. Under this practice marketers built strategies that use device location such as mobile & desktop/laptops to alert the device's owner about promotional offers from a near-by business. Also it provides the data of business available nearby user location according their search keywords on search engines. You must have received location based alerts in the form of text message from different service providers in your area. It’s because text SMS are part of location based marketing. Today we are going to learn few interesting insights of location based marketing. We will learn benefits of doing it and some tips to improve our strategies for LBM.
How it works LBM methods are based on location access. Whenever you surf a website or install an application in your phone, you get a pop up notification stating “Allow location access”
“Google wants to know your location”