2021 Q1 Sendout

LEARN ABOUT OUR NEW CORE VALUE page 3

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REVIEW TRAFFIC STATS FROM 2020 pages 4 & 5

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VIRTUAL VOLUNTEERING FROM OUR CHAMPIONS page 6

VOLUME 7 | ISSUE 1 | JAN 18, 2021

2021: GROWTH IS STILL THE GOAL

VOLUME 7 | ISSUE 1 | FRIDAY, JAN 18, 2021

The Sendout is designed to connect and align all Dawson Colleagues – in all divisions and all locations. Published quarterly, and supplemented by a monthly email, The Sendout celebrates our #dawsome culture, generates excitement for Company events, and educates Colleagues on industry trends, and business initiatives.

THE SENDOUT STAFF Felicia Wilson Vice President, Marketing Ali Weaver Graphic Designer, Co-editor Taylor Alexander Marketing Coordinator, Co-editor

DAWSON EXECUTIVE TEAM Chris and David DeCapua Second Generation Co-owners Jeff Miller President Nancy Luce Vice President, Dawson MSP Becky Fromkes Vice President, Operations Allie Magoch Controller Felicia Wilson Vice President, Marketing

CONNECT WITH US LinkedIn.com/ company/dawsoncolumbus Twitter @dawsoncolumbus facebook.com/ dawsoncolumbus Instagram @dawsoncolumbus

Have news you want to share in The Sendout?

Email Felicia Wilson at fwilson@dawsoncareeers.com.

Our 2020 goal setting was all about growth, focusing on our company vision: to be the preferred workforce solutions partner for the premier employers in every community we serve. I’ll admit, when I thought about this goal, it was all about growing sales – how we can increase billing and gross profit. However, 2020 had a different plan, and even though we weren’t able to meet our sales objectives, I witnessed plenty of growth that reinforced our vision as the preferred workforce solutions partner.

Many of our clients – much bigger than us – turned to us for advice and guidance as the experts. We provided redeployment of staff to cover critical areas of needs, work from home policies and procedures, equipment liability forms, essential employee documentation, and unfortunately the ending of assignments so our partners could stay fiscally responsible. Our recruiting and compliance teams quickly adapted to virtual interviews and within weeks, our Community Workforce team shifted to webinars on how to interview virtually providing guidance to job seekers and students. When in-person training was essential for clients without open offices, we opened up our doors. We executed equipment pickup and in-person orientations for remote working associates that resulted in an increase in retention.

There were also our essential clients that still needed staff to report to work, and they were able to rely on us as well, despite hefty unemployment bonus checks from the government. Our results in Q4 compared to the others really shows just how much all of you stepped up to meet demands.

The way we were able to grow in 2020 has provided an even stronger foundation to continue to grow in 2021 – our sales, our team, and our company. We didn’t just survive 2020, in many ways we thrived. ~ Jeff Miller President

DIVERSITY AT DAWSON

Developing a Diverse Talent Pool Through Community Workforce Programs

DIVERSITY, EQUITY, AND INCLUSION AT DAWSON DR. MELISSA CRUM

When looking at our talent pool, we can see that a slight majority of our applicants and placements identify as male. In addition to skewing male in terms of ethnicity, our applicants and job placements primarily identify as African American and Hispanic. This development of a diverse talent pool did not happen by chance.

We have been able to cultivate this group of applicants through our Community Workforce Programs. Our educational partners including Columbus State Community College, Southwestern City Schools, and Reynoldsburg City Schools, have a minority population of over 39%. In working alongside these educational institutions, we have the opportunity to reach students providing them with equitable employment experiences.

ANNUAL SNAPSHOT*

25,000 Unique Applicants

7,200 Job Placements

Gender Female Male

Gender 44% 56%

Female Male

Ethnicity

Ethnicity

African American Hispanic White Other

African American Hispanic White Other

36% 36% 28% 2%

45% 55%

35% 33% 30% 2%

Founder, Mosaic Education Network, llc.

As we enter 2021 with growth being the company-wide goal, we are committed to growing and developing as an organization to become more equitable and inclusive.

When creating a framework for achieving this, we turned to the guidance of Dr. Melissa Crum. As the founder of Mosaic Education Network, LLC., Dr. Crum works to help organizations understand the collective impact of their conscious and unconscious biases to reach their DEI goals. Through a series of workshops focusing on workplace development, her programming aims to arm each of us with the tools to develop and enforce equitable and inclusive practices.

Introducing Dawson’s New Core Value Dawson partners with community organizations to build a stronger, more diverse workforce for our region.

Community Partners › Nationwide Children’s Hospital › Goodwill › Opportunities for Ohioans with Disabilities › PerScholas › JobsOhio

Educational Partnerships (Minority population is 39%+) › Columbus State Community College › Southwestern City Schools › Reynoldsburg City Schools › Gahanna Jefferson City Schools › CristoRey Columbus High School

*Dawson does not require demographic information on applicants.

Percentages based on those who voluntarily specified their ethnicity and gender.

Respect and appreciate all members of our community. › Contribute to a culture of respect, where everyone is able to be their best self. › Recognize that our differences make us stronger and give us an opportunity to learn from each other. dawsoncareers.com | 3

DAWSON BY THE NUMBERS

2020 APPLICANT FUNNEL

63,759

The total number of new, unique applicants Dawson received in 2020.

Applications

14,501

23% of new, unique applicants that applied to our website or were parsed into our ATS from an external job board.

New Bullhorn Profiles

4,583

The total number of prescreens and job conversations recruiters had with job seekers.

Prescreens & Job Convos

4,459

The total number of starts in 2020.

Starts BULLHORN STATUS OF 2020 APPLICANTS New Lead 8,922

61.5%

Did not hire (Dawson)

1,354

9%

Candidacy Pending

1,104

7.5%

Use with caution

932

6.5%

Eligible and Active

610

5%

Placed 562

4%

Do not use

513

3.5%

Hired perm with client

164

2%

Failed Requirements

61

0.9%

Unemployment Claim

6 0.1%

WEEKLY HEADCOUNT 1800

1600

2019 Headcount (Weekly Average) 2020 Headcount (Weekly Average)

2020 Covid-19 Impact Week

1400

1200

1000

800

600

400

200

JAN 4 | The Sendout

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEPT

OCT

NOV

DEC

2020 TRAFFIC REPORT

WEB TRAFFIC TO DAWSONCAREERS.COM

MOST PAGEVIEWS

Total Visitors: 42,947 -29% over 2019 (60,787) 2020 New VS. Returning: 79.4% New Users 20.6 % Returning Users

www.dawsoncareers.com

Organic Search

78.8% New Users

10%

Referral 9% Digital Ads

21.2% Returning Users

4%

2020 STARTS

NEW APPLICANT RESOURCES Direct

13,550

CareerBuilder

8,223

ZipRecruiter

20,609

LinkedIn

20,257

Virtual Hiring Events

1,754

Handshake

202

Facebook

1,043

Total Applications (from all job sources)

63,759

2020 Total Starts: 4,459 -24% over 2019 (5,894)

Q1

Q1 Starts 429 10%

46% 14% 7% 7% 7% 6% 5% 4% 3%

2019 New VS. Returning:

42%

Direct 35% Social Ads

Job Board Job Placements About Us Hiring Office Locations Seasonal Jobs Our Staff Warehouse & Distribution Jobs Contact Us Application

Q2

Q3

Q2 Starts 914 20%

Q4

Q3 Starts 1,392 31%

Q4 Starts 1,724 39%

CAREER KICKSTART SNAPSHOT Number of Events Held:

The total amount of tuition reimbursement awarded since the Career Kickstart program began in 2017:

2017 2018 2019 2020

0 4 90 105

Career Kickstart Students Applied:

Career Kickstart Student Starts:

Career Kickstart Student Working:

2017 2018 2019 2020

30 73 297 743

2017 2018 2019 2020

4 20 32 68

2017 2018 2019 2020

2 2 67 108

dawsoncareers.com | 5

REASONS TO CELEBRATE

Personal Celebrations

In the midst of a pandemic, Dawson Community Champions find ways to volunteer at a social distance.

While 2020 has made our world more socially distant, that didn’t stop the Dawson Community Champions from positively impacting the lives of our community.

From countless Dream Center dinner services to blood drives for the American Red Cross, we’re proud of how our colleagues have continued to give back during this tumultuous season.

Rebecca Price was married to Scott Lewandowski October 10, 2020

As the holiday season reached its peak, we were impressed by the generosity of our colleagues. One of the more prominent volunteer opportunities our colleagues participated in was blanket making for the Ronald McDonald House.

Each family that arrives at the Ronald McDonald House is welcomed with a bag featuring a warm handmade blanket to comfort the children and serve as cherished mementos of their time spent there.

One of our #dawsome colleagues Judy Lehman exemplified the spirit of giving by making and donating 16 blankets to Ronald McDonald House. In addition to actively participating in Dawson sponsored volunteer events, Judy is also the cochair of the Columbus Chapter of Project Linus, a non-profit organization that provides blankets for children in need. Judy has been volunteering with Project Linus since 2007, she continues to serve as a wonderful example of a Dawson Community Champion.

Alexey Donegan welcomed baby Regan Donegan Born November 2, 2020 MILESTONE ANNIVERSARIES

MARK CUMMINGS

KELLIE GUAJARDO

KATIE MATHENY

KRISTEN MILLER

EMMA MASON

10 year Dawson Anniversary

10 year Dawson Anniversary

5 year Dawson Anniversary

5 year Dawson Anniversary

5 year Dawson Anniversary

December 20, 2020

January 3, 2021

March 14, 2021

March 21, 2021

March 21, 2021

6 | The Sendout

Dawson Community Champions

Excellent Quarterly Bonus

14 Community Champions have earned VTO by volunteering at least 20 hours at their favorite charities.

As announced in the Q4 Business Update, the Excellent Quarterly Bonus is back! This bonus is awarded to recruiters based on their results from the job seeker experience survey. This survey is sent out to job seekers after their interview and encourages them to rate their first impression with Dawson and their recruiter.

Sara Himes 64 hours Angie Broshar 62 hours

Alex McCluskey 42 hours

Mari Moore 29 hours Becky Fromkes 26.5 hours Emma Mason 26 hours Adam Alderman 24 hours

Bernadette Henry 38 hours

Lindy Mounts 23 hours

Kim Long 33 hours

Clara Boggs 21 hours

Warehouse & Distribution › 25 surveys / recruiter › 90% excellent rating

QU

ARTER

L

E XC E L L E N T

Office & Professional › 50 surveys / recruiter › 90% excellent rating

25

$

Katie Matheny 42.5 hours

For reference, below are the requirements for earning the quarterly bonus:

Y

Lindsey Taylor 53 hours

Mary Noel Moore 32 hours

0 BONUS

Be sure to remind your job seekers to share their feedback and continue providing excellent experiences!

2020 EXPERIENCE SURVEY RESULTS

1

Dawson Experience Survey 508 responses Texted to all Job Seekers after they interview.

2

Working Associates Survey 194 responses Texted to associates two weeks after their start date.

3

Exit Survey 59 responses Texted to all ended associates.

**

Q: How would you rate your overall experience with Dawson?

483 The total number of hours Dawson employees have volunteered for their community in 2020.

RENTALS 2020 Total Rentals: 16 2020 Total Amount Raised: $3,000*

Experience Survey

Working Associates Survey

Exit Survey

Excellent!

82%

77%

47%

Good

15%

17%

32%

Satisfactory

3%

5%

6%

Poor

1%

1%

15%

*All rental fees benefit the Dawson Community Champions Foundation. **TBT: Bonus points if you can accurately guess how ancient the above Community Champion picture is.

dawsoncareers.com | 7

Dawson Annual Meeting Agenda MONDAY, JANUARY 25 | 9 – 11 A.M. Growth of Sales – 2020 Results and 2021 Goals Featured Dawson Speakers: David DeCapua, Allie Tribbie, & Jeff Miller Guest Speaker: Kenny McDonald, President and Chief Economic Officer of One Columbus › 2020 Sales Results › 2021 Goals › Core Value Focus of the Day: Passionate Commitment TUESDAY, JANUARY 26 | 9 – 11 A.M. Growth of Brand – Creating Excellent Experiences for Clients, Colleagues, and Job Seekers Featured Dawson Speaker: Felicia Wilson Guest Speaker: Angela Petro, CEO of Together & Company › A historical look at survey results from our Job Seekers › Leaders in delivering excellent experiences › Colleague Chat: Create excellent experiences with your Colleagues › Excellent Experiences from our Clients and Working Associates › Core Value Focus of the Day: Resilience WEDNESDAY, JANUARY 27 | 8:30 – 11:15 A.M. Growth of Awareness – Diversity Seminar Welcome Dr. Melissa Crum › Core Value Focus of the Day: Inclusion THURSDAY, JANUARY 28 | 9 – 11 A.M. Growth of Self – Personal Goals & Development Featured Dawson Speaker: Becky Fromkes › › › ›

Enneagram Growth Enneagram Breakouts Goal Setting with your Team Core Value Focus of the Day: Accountability

FRIDAY, JANUARY 29 | 9 – 11 A.M. 75 Years of Growth – Where We’ve Been & Where We’re Going Featured Dawson Speakers: Chris DeCapua, Dawson Leadership Team Keynote Speaker: Doug Ulman, President & CEO, Pelotonia › › › ›

2020 Highlights & Recognition 75th Anniversary: A look back, & Anniversary Plans Colleague Breakouts: Recap Your Week Core Value Focus of the Day: Integrity