Rollins Student Media 2024-25 Media Kit

media kit

Rollins College student Media

ROLLINS DEMOGRAPHICS

2,322

Undergraduate students in the College of Liberal Studies

273

Undergraduate students in the Hamilton Holt School evening program

418 722

Graduate students in Hamilton Holt School and Crummer Graduate School of Business

Faculty and staff members

Information provided by Rollins Office of Institutional Analytics

the best in basement radio and voice of rollins college

$8 heard all over central florida $5 30 sec 15 sec / /

Supporting WPRK helps the station remain student-run, sustaining our peer-education model and providing a learning lab for leadership and managment. Students learn about all aspects of media through serving their community and programming a 24-hour live radio station that informs, entertains, and enlightens.

What is Underwriting?

Underwriting is on-air thanks to the individuals, organizations, and businesses who donate funds to WPRK. Our underwriters help pay the cost of program production and station upkeep, and we thank them at the top of each hour.

Example Message

“Support for WPRK comes from Orlando Weekly. Orlando Weekly is Orlando’s alternative newspaper that covers music, arts, theatre and special events. The print edition of Orlando Weekly is available at more than eleven-hundred locations in Central Florida. Electronic editions of Orlando Weekly can be found through its Facebook page, the Orlando Weekly iPad app, or at orlandoweekly.com”

Differences between Advertising ON COMMERCIAL STATIONS and Underwriting AnnouncementS ON WPRK

The FCC has different laws for commercial radio stations (typically 92.1-107.9 FM) and noncommercial stations (typically 88.1-91.9 FM). For instance, . Despite these restrictions, WPRK strives to make underwriting announcements engaging for listeners, and .

1. Qualitiative or comparative language.

Ex.: “The freshest ingredients in the world,” “Convenience like nowhere else.”

2. Price information and discounts

Ex.: “Only $10 per month,” “Free estimates,” “20% off of everything this week,” “Students admitted free.”

3. Calls to Action

Ex.: “Stop by one of our four locations,” “Try one of our signature desserts,” “Visit our web site today.”

4. Inducements to sell, rent or lease

Ex.: “It’s hot outside! Time for ice cream.”

The Sandspur sends its weekly newsletter to over 3,500 campus email addresses, comprising students, faculty, and staff.

Advertising policies:

The Sandspur reserves the right to:

• Reject advertising that is considered objectionable.

• Print “Advertisement” above any advertisement that closely resembles editorial content.

• Make every effort to accommodate ad position requests.

• Not be liable for errors in advertisements, but if at fault, will compensate with additional advertising. It is the advertiser’s responsibility to make claims for adjustments to ads by two business days prior to the date of publication.

Please visit thesandspur.org/advertising for a complete list of policies.