4 A MAJOR INTERNATIONAL BEACH CLUB IS ABOUT TO ENTER THE MARKET
6 WE LOVE A BUSINESS LUNCH. DISCOVER WHICH ONES IN DUBAI ARE THE BEST VALUE GETTING DOWN TO BUSINESS
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MEET THE QUEEN OF BRAND COLLABORATIONS BEHIND THIS UP AND COMING EMPIRE SPORTY & RICH
FLAVOUR PARADISE
AMAZONICO DUBAI FINALLY HAS A WEEKLY BRUNCH AND WE POPPED DOWN TO TRY IT
10 PUT YOURSELF AND YOUR HEALTH FIRST AT SIRO, EVEN WHEN YOU'RE ON THE MOVE CHECKING INTO SIRO
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WHETHER GIFTING YOURSELF OR SOMEONE IN YOUR LIFE, THESE BEAUTIES NEED TO BE IN YOUR BASKET BOOKS FOR YOUR COFFEE TABLE
As the weather cools and October unfolds, this month brings with it a sense of excitement and renewal. Dubai is buzzing with new openings, exclusive experiences, and the promise of unforgettable moments. One of the highlights this month is the muchanticipated launch of O Beach Dubai. Bringing the lively spirit of Ibiza to our shores, this iconic beach club promises to be the new hotspot in Dubai’s entertainment scene.
editor’s letter
In the world of luxury hospitality, we take a closer look at SIRO One Za’abeel, Dubai’s newest business hotel, designed to balance productivity with well-being.
This issue also takes you inside the Amazónico Brunch, a celebration of Latin American flavours that comes alive in a vibrant tropical setting. And while our magazine provides you with all the latest, the conversation doesn’t stop here. If you're looking for more exclusive content – whether it’s uncovering hidden speakeasies, planning a luxury island getaway, or finding the best wellness retreats – be sure to visit our website at rumemagazine.com. There, you'll find extended features, travel guides, and tips to make your next adventure unforgettable.
I hope you enjoy this issue as much as we enjoyed creating it. Thank you for joining us!
wishlist
ELIZABETH ARDEN EIGHT HOUR CREAM from AED119 faces.ae
O Beach Dubai
Dubai is about to see the arrival of a major player in the international beach club scene with the opening of O Beach Dubai on 24 October. Situated along the Marina beachfront, the new venue promises to deliver a distinct experience, combining the lively energy of Ibiza with Dubai’s flair for luxury. With a mix of themed events, international DJs, and sophisticated facilities, O Beach Dubai aims to become a key destination for both residents and visitors.
From Ibiza to Dubai
O Beach Ibiza, founded in 2012 by Tony Truman and Wayne Lineker, has become one of the most iconic venues in San Antonio. Known for its lively daytime parties, the beach club helped redefine the Ibiza party scene, offering a new concept that focused on luxury poolside entertainment.
Inspired by Miami and Las Vegas day clubs, the founders saw an opportunity to create a space where guests could enjoy top-notch music and performances in a more refined – yet still fun – environment. From its inception, O Beach Ibiza stood out for its attention to detail. The venue quickly gained a reputation for hosting unforgettable events that featured live DJ sets, aerial acrobats, and interactive performances. Over the years, it has attracted a mix of international guests, from tourists to high-profile celebrities, with its signature events such as Soul Heaven and Kisstory. These weekly events
have become staples of the Ibiza experience, drawing music lovers and partygoers to San Antonio each summer.
The Next Chapter
Building on its success in Ibiza, O Beach is now bringing its unique brand of poolside entertainment to Dubai. The new venue, located in Dubai Marina's Habtoor Grand, spans an impressive 55,000 square feet, including a 4,000-squarefoot pool surrounded by luxurious VIP beds, cabanas, and sociable tables.
O Beach
Dubai’s weekly schedule will feature a range of themed events, each designed to offer a different experience. Mondays will kick off with MUSE, an immersive event that blends creativity, performances, and culinary delights. Tuesdays will see the return of Soul Heaven, featuring a mix of Disco and Soulful House music, a nod to the Ibiza original. On Thursdays, ON111 will bring the best of R&B, Garage, and Hip Hop, while Fridays will be dedicated comes to
to Kisstory, an event focused on Old Skool anthems and dance classics, with live performances to match. Saturdays will offer the flagship Pool Party, known for its themed experiences that range from Ancient Egypt to futuristic dance spectacles. The week will end with House in Paradise on Sundays, an underwater-inspired event featuring live acts and performances.
A Fusion of Ibiza’s Spirit and Dubai’s Luxury Ibiza’s carefree, vibrant spirit is set to blend seamlessly with Dubai’s reputation for luxury and glamour. Co-owner Tony Truman highlights this unique combination, saying, “We’re bringing the heart and soul of Ibiza to Dubai, but with a twist that reflects the city’s vibrant and luxurious spirit.” The result is a venue that will offer a distinctly Dubai experience, but with the
flair and energy that O Beach Ibiza is known for.
The venue’s restaurant will also play a key role in the overall experience, offering a Mediterraneaninspired menu with an Asian twist. Guests can enjoy their meals while taking in panoramic views of both the beach and Dubai’s skyline, adding a touch of elegance to the vibrant party atmosphere. Whether enjoying a meal at the restaurant, or dancing to the beats of international DJs, O Beach Dubai aims to deliver a wellrounded entertainment experience.
A New Standard
As O Beach Dubai prepares to open its doors, it promises to set a new benchmark for beachfront entertainment in the city. With its expansive venue, world-class music, and diverse events, the beach club offers a fresh addition
to Dubai’s social scene. By bringing a decade of Ibiza expertise, O Beach Dubai is set to become a key player in the city’s dynamic entertainment landscape. The arrival highlights the growing appeal of high-end, daytime entertainment in the city. With its proven success in Ibiza, the venue is poised to make a lasting impression on Dubai’s residents and visitors alike.
obeachdubai.com
DOWN TO BUSINESS
BOOK THESE BUSINESS LUNCHES FOR A RECIPE TO SUCCESS
ROKA
ROKA is the go-to for an exceptional Japanese robatayaki experience. Located in The Opus, Business Bay, this sleek venue offers a contemporary twist on traditional Japanese cuisine. The set menu features sharing appetisers and signature mains like teriyaki salmon, miso sea bream, Korean-spiced lamb, or roasted chicken.
Price: From AED 125 per person | Hours: Monday to Friday, from 12pm rokarestaurant.com
Ristorante Loren
Ristorante Loren, located on the picturesque Palm Jumeirah, offers authentic Italian cuisine with stunning sea views. The restaurant’s business lunch menu is a three-course menu that includes classic Italian dishes such as handmade pasta, fresh seafood, and wood-fired pizzas. Its spacious outdoor terrace also provides a peaceful setting, perfect for unwinding and conducting business in a more relaxed environment.
Price: AED 160 per person | Hours: Monday to Friday, 12pm to 4pm @lorenristorantedubai.com
Mimi Kakushi combines retro glamour with Japanese flavours. This stunning restaurant with an art-decoinspired setting, offers a stylish dining experience. The lunch menu features modern Japanese dishes, including sushi, tempura, and grilled meats, presented with flair.
Price: AED 130 per person | Hours: Every Friday from 12pm mimikakushi.ae
Mimi Kakushi
Eugène Eugène
Eugène Eugène brings Parisian charm to Dubai with its chic interiors and delectable French cuisine. The lunch menu is a mix of French classics, including beef tartare and indulgent desserts. The bistro-style décor and cosy setting create an ideal environment for business conversations.
Price: From AED 100 per person | Hours: Monday to Friday, 12pm to 3pm eugeneeugene.ae
Fouquet’s Dubai
For a sophisticated French dining experience, Fouquet’s Dubai in Downtown Dubai delivers elegance and refinement. Set in a luxurious space adorned with rich textures and soft lighting, Fouquet’s creates an upscale yet comfortable atmosphere. The impeccable service and attention to detail ensure that every aspect of your business lunch in Dubai exceeds expectations.
Price: From AED 130 per person | Hours: Monday to Friday, 12pm to 3pm fouquetsdubai.com
The Artisan
The Artisan, located in Waldorf Astoria DIFC, is a haven for those who appreciate authentic Italian cuisine. The business lunch menu includes burratina with honey-roasted pumpkin, homemade tagliatelle with Amalfi lemon, and cherry cheesecake with yogurt ice cream. The elegant, modern interiors provide a refined backdrop for business discussions, while the attentive service ensures a smooth dining experience.
Price: AED 135 per person | Hours: Monday to Friday, 12pm to 3pm theartisan.ae
From Instagram mood board to lifestyle brand, Emily Oberg turned a project into an empire
Sporty & Rich
Sporty & Rich, the brainchild of Emily Oberg, began in 2015 as an Instagram mood board. Initially, it served as a personal space for Oberg to curate visuals of retro sportswear and minimalist luxury. Without intending to turn it into a business, her carefully curated aesthetic quickly attracted attention, reflecting a nostalgic yet chic lifestyle that resonated with her growing audience. What started as a digital platform soon evolved into a print magazine and, later, into a fashion line. The brand’s signature look revolves around oversized sweatshirts, T-shirts, and minimalist designs, often paired with wellness-inspired slogans like “Be Nice” and “Health is Wealth.” Drawing inspiration from vintage 80s and 90s sportswear and style icons like Princess Diana, Sporty & Rich offers a retro aesthetic that feels both familiar and fresh. A key differentiator for the brand is its focus on promoting a balanced lifestyle. Beyond fashion, Sporty & Rich launched the Wellness Club, a platform dedicated to fitness, mental well-being,
and sustainability. The brand's ethos extends beyond clothing, with initiatives like planting trees for every order and using compostable packaging to reduce its environmental footprint. Despite its rapid success, Sporty & Rich has faced challenges. Today, Sporty & Rich has secured collaborations with major names like Adidas, The New York Yankees, Hotel du Cap Eden Roc, and Lacoste and operates a flagship store in New York. The brand’s unique blend of fashion, wellness, and sustainability has secured its place as a favourite among a generation seeking both style and substance. As Oberg continues to expand, Sporty & Rich remains an up and coming player in the lifestyle and fashion industry. sportyandrich.com
TS EPINTO
flavour paradise
Experience a tropical affair at Amazonico
Stepping into Amazónico Dubai feels like entering a lush, tropical escape right in the heart of DIFC. The jungle-themed décor and vibrant energy immediately set the tone for an exciting afternoon. From the very beginning, the atmosphere is warm and welcoming, with attentive staff ensuring that every detail is taken care of.
The brunch kicks off at 12:30pm, and as soon as we sat down, the flow of handcrafted cocktails began. The drinks are not just beverages, but a work of art, mixed to perfection by Amazónico’s talented team of mixologists. With a resident DJ starting at 2pm, the restaurant’s unique elec-tropical beats created a lively atmosphere that perfectly complemented the dining experience.
The food is where Amazónico truly shines. We started with an array of sushi dishes that surprised and impressed in equal measure. The ginshake nigiri, featuring king salmon with banana miso cream, stood out with its unexpected combination of flavours. The arepas con carne, a pulled veal and spicy avocado creation, was another hit, offering a perfect balance of heat and richness.
For our main course, we chose the picanha steak. It was cooked beautifully, with a perfect char on the outside and a tender,
juicy interior. The meat was full of flavour and served with a delicious side that elevated the dish without overpowering the steak itself. It was one of those mains that leaves you satisfied, yet craving another bite.
The desserts offered a delightful conclusion to the meal. The bananaklava was indulgent and rich, but our personal favourite was the piña rostizada – a roasted caramelised pineapple paired with coconut sorbet, which provided a refreshing end to the meal. Each dessert felt like a fitting tropical escape, offering both indulgence and a light finish.
As the brunch officially ended at 4pm, the celebration continues with an after-party at the lounge, allowing those who wanted to extend the experience to continue enjoying the lively beats and handcrafted drinks until 6pm. At AED 695 for food and house beverages, Amazónico’s brunch is not the most budget-friendly option in town, but the quality of food, atmosphere, and experience do justify the price. For those seeking a brunch that combines vibrant Latin American flavours with a lively, festive atmosphere, Amazónico is a must-visit. amazonicorestaurant.com
&
rest recovery
Discover a seamless experience of work, fitness, rest, and rejuvenation at SIRO One Za'abeel
SIROOne Za'abeel sets a new benchmark for business travel in Dubai, offering a wellrounded experience that seamlessly blends convenience, wellness, and high-end design. As the first property under Kerzner International’s SIRO brand, the hotel is designed to cater to the needs of professionals who require an environment that supports both work and well-being. Its strategic location, near key business hubs like the World Trade Centre and DIFC, provides easy access to important appointments and meetings, while the proximity to Dubai International Airport ensures swift connections for international travellers.
One of the standout features of SIRO One Za'abeel is its focus on fitness and wellness, which is often overlooked in typical business hotels. The hotel offers an all-encompassing fitness experience, with a 24/7 gym that allows guests to maintain their workout routines regardless of their schedule. In addition to the gym, the hotel provides group fitness classes at convenient times, as well as oneon-one sessions with master trainers for a more personalised approach
to fitness. For guests who prefer to work out privately, the Fitness and Recovery Suites come equipped with cardio machines, boxing bags, and more, offering a self-contained space to exercise. Recovery is just as important as fitness, especially for longhaul travellers. The Recovery Lab at SIRO One Za'abeel offers cutting-edge treatments designed to reduce stress and help guests quickly recover from the demands of travel. With therapies such as Vibroacoustic treatments and modular massages, the Recovery Lab provides an innovative approach to wellness. Additionally, the cold plunge pool offers accelerated recovery and mood enhancement, while the Recovery Lounge’s Himalayan salt wall promotes relaxation and improved sleep quality through its calming, ionemitting properties. The hotel’s focus on sleep is another aspect that sets it apart. Each room is equipped with advanced sleep
technology, including temperature-controlled mattresses and blackout blinds, allowing guests to recover from jet lag and get the rest they need to stay productive. Dining at SIRO One Za'abeel is designed with the busy professional in mind, offering nutritious, takeaway meal options that cater to travellers on tight schedules. However, the dining experience doesn’t stop there – guests also have access to a variety of high-end restaurants located within The Link, the hotel’s adjacent dining destination. Featuring Michelinstarred restaurants and a range of cuisines, Additionally, for those seeking a more personalised approach
offer convenience for guests with demanding schedules, while the hotel’s location allows for efficient travel between appointments. Whether attending business meetings or relaxing between work commitments, the hotel’s combination of thoughtful design, wellness-focused amenities, and prime location makes it an ideal choice for business travellers visiting Dubai. By offering a comprehensive
to nutrition, SIRO offers access to an on-site nutritionist who can develop meal plans tailored to guests’ individual needs.
SIRO One Za'abeel’s emphasis on holistic wellness extends beyond fitness and recovery to ensure that every aspect of the guest’s stay is designed to maximise comfort and productivity. The flexible check-in and check-out times
approach to business travel that prioritises well-being alongside productivity, SIRO One Za'abeel is setting a new standard in the hospitality industry. Whether it's through its cutting-edge fitness facilities, wellness treatments, or carefully curated sleep solutions, the hotel ensures that guests leave feeling refreshed, focused, and ready for whatever comes next.
sirohotels.com/dubai/ one-zaabeel
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