Rume Magazine Issue 004 March 2024

DORCHESTER, DARLING

SAY HELLO TO THE LANA, DUBAI'S DELUXE NEW ADDRESS

LESSONS IN PR WITH LOUISE JACOBSON

HOW POLÈNE MASTERED PARISIAN FASHION

contents

4

DORCHESTER, DARLING

WE CHECK IN TO THE LANA DUBAI TO SEE IF THE NEW HOTEL WAS WORTH THE WAIT

6

YOU GOTTA HAVE HART

AMERICAN COMEDIAN KEVIN HART GEARS UP FOR HIS LIVE PERFORMANCE IN DUBAI

9

10

GET TO KNOW THE LINK

A GUIDE TO ONE&ONLY ONE ZA'ABEEL'S IMPRESSIVE DINING DESTINATION

CAFFEINE CRAVINGS

6 OF THE BEST CAFES AND COFFEE SHOPS IN DUBAI

7

PERUVIAN PERFECTION

A TRUE TASTE OF PERU AT LA MAR BY GASTÓN ACURIO IN ATLANTIS THE ROYAL

8

THE ART OF POLÈNE

A DEEP DIVE INTO THE TIKTOK-FAMOUS BRAND AND ITS EFFECT ON PARISIAN FASHION

11

YOUNG, DUMB AND BRILLIANT

AHEAD OF HIS UPCOMING DUBAI GIG, WE LOOK AT HOW KHALID HAS ACHEIVED GLOBAL SUCCESS

12

NAVIGATE PR LIKE A PRO

WE CHAT TO BRAZEN MENA'S LOUISE JACOBSON ABOUT THE WORLD OF PUBLIC RELATIONS

As March unfolds with new stories, we continue to explore the always-exciting happenings of Dubai. This month, we delve into realms of luxury, culture, comedy and culinary excellence, inviting you to explore the facets of the city and beyond that have captured our hearts.

On page 4, we check in to the luxurious Lana Dubai, a new symbol of opulence and the latest jewel in the Dorchester Collection's crown. Our culinary journey continues on page 7 with a

editor’s letter wishlist

review of La Mar, where gastronomy meets the artistry of the sea. For coffee aficionados, page 10 is a curated guide to six of the best coffee shops in Dubai. Each offers a unique blend of ambience and excellence, proving that coffee in Dubai is more than a drink – it's an experience.

Page 11 is dedicated to Khalid, whose melodies have become the soundtrack of our lives. We explore his musical journey, underscored by his recent performance in Dubai, offering a glimpse into the soul of a modern singer.

An exclusive interview with Louise Jacobson on page 12 offers insight into the world of Brazen MENA. Her insight into the PR industry, and its ever-changing landscape is a fascinating read. See you in the next issue!

POLO RALPH LAUREN STRIPED JERSEY AED710 ralphlauren.global/ae

NESPRESSO LATTISSIMA ONE AED1,799 ae.buynespresso.com

KAYALI EDEN SPARKLING LYCHEE | 39 AED494 hudabeauty.com

Elise

This marks a momentous occasion as Dorchester Collection's first opening in ten years. The Lana, a testament to their commitment to luxury and innovation, rises against the Dubai skyline. It promises an experience steeped in opulence, catering to the modern traveller while maintaining the quintessential essence that the Dorchester Collection is celebrated for. As a new era dawns for the prestigious hotel group, The Lana Dubai sets the stage for an indulgent narrative that guests are invited to partake in. This architectural masterpiece, with its Tetris-style façade, seamlessly blends futuristic elegance with the timeless charm characteristic of the Dorchester brand. Upon arrival, the warmth and personability of the staff, epitomised by the doorman's engaging conversation, immediately set a tone of welcoming luxury.

The interior, a stark contrast to the modern exterior, envelops guests in a world of 'quiet luxury.' The design interplays deep reds and beige tones, crafting an atmosphere of understated opulence. The room itself, an

expansive suite with awe-inspiring views of the Dubai canal and the Burj Khalifa, offers more than just a place to sleep; it's a retreat. The clou-like bed delivers unparalleled rest, while the marble bathroom adds a touch of sophistication. There's even a private cinema, should you wish to bring your gaze away from the view for longer than a few minutes.

Dining experiences during our stay primarily take place at Riviera by Jean Imbert, with restaurants Jara by Martín Berasategui and the Beverley Hills Hotel-inspired Veranda soon to open. The evening menu, featuring standout dishes like the fresh tuna tartare and the hearty côte de bœuf, showcases a blend of local and international flavours, expertly prepared and beautifully presented. Breakfast at Riviera features an extensive à la carte menu that includes everything from eggs any style to a selection of fresh pastries, setting the stage for a day of exploration or relaxation. The High Society rooftop infinity pool is a highlight, offering not just a swimming experience but a sanctuary above the city. The pool's design, paired with the wraparound terrace, offers guests panoramic views of Dubai's skyline, making it an ideal spot for sunset viewings. The choice of premium cocktails and light bites ensures that every moment spent at the pool is imbued with an air of exclusivity and quality.

The Lana Dubai's emphasis on privacy

DORCHESTER, DARLING

The Dorchester Collection, synonymous with an unparalleled blend of heritage and contemporary sophistication, unveils its latest jewel: The Lana Dubai. We check in to see if the anticipation is justifed...

and exclusivity is palpable throughout the hotel, from the seamless service encounters to the serene moments of solitude in the gym. This sense of seclusion, a hallmark of the Dorchester Collection, enriches the stay, making guests feel like they are in a world apart, despite being in the heart of Dubai. Anticipation for future openings, such as the Middle East’s first Dior Spa, adds to the allure of The Lana. Spanning 4,305 square feet, the spa's design will be meticulously crafted to provide a serene escape from the bustling city below. With five individual treatment rooms, a double suite for couples and a dedicated beauty room, guests are set to immerse themselves into a world where Dior's philosophy of wellness and beauty converge. The Lana Dubai encapsulates the essence of luxury, combining architectural innovation, culinary excellence and bespoke service. It stands as a testament to the Dorchester Collection's legacy of elegance and exclusivity, offering guests an unparalleled experience in one of the world's most vibrant cities. dorchestercollection.com/dubai/the-lana

YOU GOTTA HAVE HART

Kevin Hart, an icon of resilience and comedic genius, is gearing up to captivate Dubai with his stand-up performance at Coca-Cola Arena on 4 March. This event isn’t just a display of Hart's

unparalleled humour; it's a journey through the experiences that have moulded him into the powerhouse entertainer he is today. From his humble beginnings in Philadelphia to achieving global stardom, Hart's path is

a testament to overcoming adversity, powered by an unwavering work ethic and a natural flair for comedy. Hart's friendship with Dwayne "The Rock" Johnson is an endearing dynamic, and one that most of us can relate to. Their relationship, characterised by heartfelt camaraderie and playful jests, not only enhances their joint projects but also highlights Hart’s personable nature, capturing the hearts of audiences around the globe.

Central to Hart's narrative is his ethos, encapsulated in his own words: "The best tip I could tell you is to be active. So many people talk about what they want to do, and they just love words. Put actions behind your words. Don’t be a talker, be a doer." This

philosophy of turning aspirations into action underpins his career, showcasing the diligence and persistence that have been crucial to his undeniable success. Kevin Hart's standup performance in Dubai promises an unforgettable evening of laughter, showcasing the comedic brilliance that has made him a household name across the globe. As he steps onto the stage, audiences can expect a masterful blend of humour and storytelling, drawing from his life experiences to connect and entertain. This event is an opportunity to witness one of the most dynamic and engaging comedians of our time captivating the audience with his unique blend of wit and charm.

Tickets are on sale now, starting from AED295 per person. coca-cola-arena.com

peruvian perfection

Step into La Mar by Gastón Acurio, Atlantis The Royal’s vividly authentic Peruvian restaurant.

Gastón Acurio, a celebrated chef and ambassador of Peruvian food, has crafted a restaurant that reflects his passion for culinary innovation and tradition. His dedication to Peruvian gastronomy has transformed La Mar into a destination for those seeking authentic and creatively presented dishes.

Nestled inside, away from the evening chill, we choose a table with a view of the open kitchen in order to observe the artistry in motion, while those seated on the terrace are treated to the spectacle of Atlantis The Royal's fountain show. The atmosphere in La Mar strikes a harmonious balance, pulsating with the rhythms of bongo beats and the energy of a bustling venue, yet it retains an air of elegance that stops short of being overly formal. Service at La Mar is a seamless dance of attentiveness and discretion, with staff who are both welcoming and knowledgeable, enhancing the dining experience without overshadowing it. The menu is a journey through Peru's rich culinary landscape. Standout dishes like the Cebiche Clasico burst with the freshness of the sea, complemented by the tangy zest of leche de tigre. The nigiri criollo and nigiri chupe showcase a fusion of Peruvian flavours with Japanese technique, while the wagyu beef striploin, served with Peruvian sauces and fried yuca, is a testament to the quality of ingredients and the skill of the kitchen.

Each dish is a canvas of vibrant colours and textures, with the wagyu nigiri and classic cebiche deserving special accolades for their rich flavours and impeccable presentation.

Dining at La Mar is an exploration of Peru's gastronomic diversity, brought to life by Acurio's vision, leaving diners with a lasting impression of both flavour and craftsmanship. atlantis.com

Polène Paris, launched by the D'Albis siblings in 2016, has quickly became synonymous with the blend of timeless elegance and contemporary design that defines Parisian luxury. The brand, rooted in a rich familial legacy of leather goods craftsmanship, has set a new standard in the luxury handbag market with its focus on minimalist design, exceptional quality, and commitment to traditional craftsmanship.

The D'Albis Vision

Alphonse, Gregoire and Valentine D'Albis, united by their passion for design and a visionary entrepreneurial spirit, aim to infuse the architectural beauty and sophistication of Paris into a line of handbags. They focus on creating pieces that defy fashion trends, offering timeless elegance to a discerning clientele. Their journey is not just about creating a brand but about embodying the essence of Parisian chic in every design.

THE ART OF

POLÈNE

HOW THREE SIBLINGS REIMAGINED PARISIAN FASHION

In the heart of Paris, a city synonymous with fashion and artistry, emerges Polène Paris, a brand that has swiftly ascended to the echelons of luxury accessory design.

Design Philosophy and Craftsmanship

Polène Paris stands out for its meticulous attention to craftsmanship. Each piece is a tribute to the brand's essence, designed with a focus on fluidity, grace and functionality. The brand's commitment to quality is evident in the careful selection of materials and the detailed production process, ensuring that each handbag is not only aesthetically pleasing but also durable and practical for everyday use.

Embracing the Digital Era

Recognising the importance of digital engagement, Polène has skillfully used social media to extend its reach and connect with a global audience. Through platforms like Instagram and TikTok, the brand shares its story and collections, engaging with followers through visually captivating content that highlights the beauty and elegance of its designs against natural backdrops. By adopting a direct-to-

consumer approach, Polène has cultivated a loyal following, both online and in real life. This strategy has allowed them to foster a sense of community among its customers, who value the unique blend of traditional craftsmanship and innovative design that Polène offers. You only have to search the brand's name on TikTok to see its impact.

Looking Ahead

As Polène Paris continues to chart its course in the world of luxury accessories, it stands as a testament to the enduring appeal of Parisian chic. The brand's journey from a boutique label to a global sensation is a narrative of passion, innovation and an unwavering commitment to excellence. In the bustling landscape of luxury fashion, Polène Paris remains a pillar of elegance, bridging the gap between the rich heritage of Parisian craftsmanship and the dynamic possibilities of the digital age.

eng.polene-paris.com

the link get to know

The world’s longest cantilever, suspended 100m above ground, is home to 10 exceptional new restaurants.

Discover why everyone is talking about The Link.

Sagetsu

Tetsuya Wakuda's fusion of French techniques, fresh ingredients and Japanese plating with an astronomical twist.

Andaliman

Family-friendly Indonesian dining, showcasing lemongrass, chili, coconut and diverse sambals in an approachable format.

Aelia

Elegant French-inspired fare with Rivieran classics and an Afternoon Tea Experience in a light-bathed space.

Tapasake

Nikkei cuisine at a lively pool club with shareable dishes, world-class entertainment, and stunning views.

Arrazuna

Mehmet Gürs' vibrant blend of Eastern Mediterranean, Middle East and Arabian cuisines with interactive experiences.

Sphere

Qabu

Paco Morales' journey through Moorish and Andalusian flavours, combining tradition with innovation.

A mixology and music destination bar, offering a sonic and sensory journey with elevated entertainment.

DuangDy

Authentic Thai cuisine by Bo Songvisava and Dylan Jones, emphasising sustainability and traditional recipes.

StreetXO

Dabiz Muñoz's theatrical take on global street food, offering experimental twists on classic flavours.

La Dame de Pic

Sophisticated French dining by Anne-Sophie Pic, featuring inventive twists and a unique non-alcoholic pairing menu.

6 places to cure your

Caffeine Cravings

The best coffee shops to work from, catch up with friends or simply watch the day go by

Dubai Harbour

Jumeirah 2

Toby's Estate

At Toby's Estate, the fusion of serene design and expert coffee craftsmanship invites enthusiasts to a unique experience. Alongside a varied brunch menu, the coffee, meticulously sourced and roasted, stands as a testament to the café's dedication to quality and flavour.

@tobysestate.ae

Bringing the essence of Italian coffee culture to its shores, Delizie Caffe serves freshly brewed coffee that complements its array of homemade pastries and light meals. The café's coastal theme and outdoor, pet-friendly terrace offer a tranquil setting for savouring Italy's beloved coffee traditions amidst picturesque surroundings.

@deliziecaffegourmetdubai

Le Pain Quotidien

Angel Cakes focuses on delivering a coffee and dining experience that caters to healthconscious individuals without compromising on taste. The café's selection of organic coffee is perfectly crafted to complement its nutritious offerings, ensuring that guests can enjoy a guilt-free indulgence.

@angelcakes.uae

Bluewaters

Despite being part of a chain, organic coffee is an artform at LPQ, where each cup is served with a commitment to sustainability and health. Paired with the café's array of fresh organic bread, pastries and wholesome meals, the coffee experience here is designed for those who appreciate how their brew is made.

@lpqmiddleeast

Otaku merges the distinct flavours of Japanese cuisine with the universal appeal of coffee, offering a curated selection of brews that reflect the café's cosy and exploratory spirit. This spot is a haven for those looking to enjoy their coffee with a side of cultural discovery.

@otaku.eatery

Nette, nestled in Matcha Club, Al Quoz, introduces a harmonious blend of French and Japanese culinary arts with its coffee selection, mirroring the café's fusion menu. Here, coffee enthusiasts can indulge in a blend that captures the essence of both cuisines, surrounded by the bustle of padel players.

@nettedxb

Delizie Caffe

Nette

Angel Cakes

Otaku

D3

Al Quoz

Dubai Marina Mall

YOUNG, DUMB & brilliant

SINGING SENSATION KHALID MAKES HIS DUBAI DEBUT

With his soulful voice and modern spin on R&B, Khalid is difficult to dislike. His ability to resonate with audiences everywhere thanks to relatable lyrics and easy-listening audio has made him a global sensation. Bursting onto the music scene in 2016 with his hit single Location, Khalid quickly ascended to the top of the R&B genre, captivating audiences with his soothing melodies and insightful exploration of love, youth and selfdiscovery. His debut album, American Teen, received critical acclaim, solidifying his position as a ground-breaking artist capable of capturing the complexities of modern life in music. Khalid's upbringing was marked by frequent moves due to his mother's military career, living in various locations including Fort Campbell in Kentucky, Fort

Drum in New York, and spending six years in Heidelberg, Germany. Despite the challenges of a nomadic lifestyle, Khalid found solace and expression in music, influenced by his mother who aspired to be an R&B singer in the 1990s and performed with a U.S. Army band. Khalid's early exposure to various cultures and experiences due to his upbringing undoubtedly enriched his musical style, contributing to his relatable and evocative songwriting. The Young,Dumb and Broke hitmaker’s distinct sound, a seamless fusion of R&B, pop, soul and electronic influences, sets him apart in the music

industry, making his songs instantly recognisable. On 8 March, Dubai's Coca-Cola Arena is poised to delight music lovers as it welcomes Khalid for his Dubai debut, a feat that sounds surprising although he has previously headlined the Abu Dhabi Formula 1 Grand Prix. Having played host to

international talent such as John Legend, The 1975, Westlife, Chris Brown and many more, CocaCola Arena is an ideal spot to welcome the R&B star for his first Dubai gig. Khalid's performance is set to be a highlight in the cultural calendar this year. Fans can expect an evening that showcases Khalid's skill in weaving stories into his songs, inviting attendees into a musical journey that highlights his deep connection with the art of songwriting. Tickets are selling fast but fans can still get their hands on passes from AED299 each.

coca-cola-arena.com

For Louise Jacobson – the driving force behind the multiaward-winning PR agency, Brazen MENA – getting into public relations was serendipitous. “I never dreamt of a career in PR, but it actually feels like now it’s the dream career for me.” What started as a journey aimed at journalism pivoted to PR, a field where she's not only succeeded but flourished.

Moving to Dubai in 2014 threw her into a cultural melting pot, a challenge she found both daunting and enriching.

“Navigating these cultural nuances was quite transformative,”

Jacobson admits, highlighting how this deep dive into diverse cultures was more than just an adjustment – it was a growth spurt in understanding and embracing global business nuances.

When discussing her move to Dubai and the establishment of the Brazen MENA office, Louise highlights the city's unique appeal: "There's no place like Dubai. I just don't feel I would have had the opportunities I've had anywhere else." Her decision to move was driven by the

potential she saw in Dubai's vibrant business landscape and its cultural diversity. The PR landscape is ever-evolving, especially with digital media and AI changing the game.

Louise points out, “PR is an art and a science,

fleeting between multiple industries, the fundamentals are the same, she tells us: “You have to look at what are the objectives? What are we trying to do here? What's the narrative we're trying to call

Brazen MENA under Jacobson’s leadership. “We’ve got big plans, we’re going to take this to the next level,” she shares, alluding to ambitious growth strategies that include a physical expansion in the region.

NAVIGATING PR LIKE A PRO

LESSONS

IN LEADERSHIP WITH LOUISE JACOBSON, MANAGING PARTNER OF

you also need humans to actually activate the campaigns,” stressing the importance of keeping the human touch alive in the age of technology. When it comes to campaigns, despite

BRAZEN MENA

out? And then it's how do we shape that narrative to make it interesting, informative and educational for the media and ultimately, the end consumer.” The future looks bright and busy for

Jacobson is equally passionate about her team's well-being and professional growth. Brazen MENA is poised to ramp up its talent and culture initiatives, focusing on training, fostering work-life balance and making sure fun is a core part of the daily grind. “We’re known for being a hotbed for talent in the industry. So, we’re going to be working up some more innovative people and culture initiatives,” she explains, underlining her commitment to an environment where creativity and talent truly thrive. Through her journey, Louise has navigated the shifting tides of PR with determination and vision, steering Brazen MENA toward a future filled with growth, innovation and excellence. Her story is a reminder of the power of adaptability and the impact of leadership rooted in both ambition and humanity.

brazenmena.com