
The Ruiz Group
Preparation
We all want to get there faster But just as a flourishing garden needs meticulous cultivation before it can dazzle with its beauty, your home requires a similar approach during the market prep phase.
Why?
Doing pre-listing inspections now protects you from expensive credit requests later and gives buyers one less reason to hesitate.
Taking your grandma's picture off the wall helps buyers imagine their own enjoying the space. Why?
Why?
Humans make decisions with their gut. We need them to feel your home's value, not just read it on a CMA.
6 0 ° P R E P A R A T I O N
You only get one chance to make a memorable, gripping impression on the thousands of buyers who will view your home online and/or in person Your home has to be captivating enough to receive that initial click and polished enough to back it up for private showings

Nothing is more debilitating in the home selling process than inaccurate
pricing Accurate appraisal is both an art and a science We are the love
child of Bob Ross and Bill Nye
Complete a strictly data-driven analysis to confidently pinpoint your home's fair market value
Provide unbiased, clear-cut guidance on how to eliminate any visible value detractors
Days on Market
Overpriced homes sit on the market Extended days on the market lead to price reductions Price reductions give buyers more leverage. Losing leverage means you lose money.
P R E S E N T E D W I T H P U R P O S E
You have seconds to hook a buyer browsing for properties online The presentation of your home dictates if you earn that click Twilight photos, aerial shots, 3D tours - components like these make your property's online presence as impactful as possible.



















