Open House Mastery

OPEN HOUSE MASTERY T H E R E ’ S

N O

P L A C E

L I K E

CREATED BY KIMBERLY FLORES | POWERED BY TRG

H O M E

1

PREPARATION CREATES PRESENCE

30-40 MINUTES - EVERY TIME

Morning of (or before doors open) review: What’s Sold What’s Active What’s Contingent I prepare a separate market PDF — not to hand out freely — but as a value exchange if someone wants deeper information.

Why? Preparation eliminates pressure.

When I know the numbers, I control the room.

2

VISIBILITY IS NON-NEGOTIABLE Signs go out early whenever possible.

Minimum eight signs.

One hour before start time.

REMEMBER An open house is not passive.

It’s a marketing event.

3

NO SIGN-IN SHEETS

I DO NOT USE SIGN-IN SHEETS

Instead: I greet personally.

I ask their name.

I write it down in my notebook.

Why? Connection first. Data second.

⁕ Energy shifts when you lead with relationship instead of compliance.

4

THE OPENING

When someone walks in: introduce yourself!

“Hi, my name is

. And your name is?

Write down their name! Then.

“Here are some stats (flyer) on the home. You’re free to move about the cabin. I’d love to get your feedback when you’re done.”

THATS IT. No hovering. No pressure. No interrogation.

5

DICERNMENT OVER SCRIPT

I READ THE ROOM

I WATCH Who leads the conversation Who lingers in spaces Who asks about schools or financing Who circles back

NOT EVERYONE IS A BUYER Some are neighbors.

Some are future sellers.

Some are unrepresented opportunities.

DISCERNMENT > DESPERATION

6

Q U A L I FY I N G W IT H O UT I NT E R R O G AT I N G

After they ’ve walked through: “How did you find us?”

“How are you looking for properties right now?”

Then I stop talking.

Silence reveals

If they ’re working

everything.

with an agent, they ’ll say it.

That’s when I swipe left!

If they’re not, they’ll hesitate.

And hesitation is opportunity.

7

FOLLOW-UP IS SUBTLE

If they want market data: “I can send that over — what’s the best email?”

If they ’re serious: “Would it make sense to see this privately?”

No chasing. No pressure. Just clarity.

8

THE STANDARD

AN OPEN HOUSE IS NOT ABOUT SELLING THE HOUSE. It’s about: Reading people!

Creating trust!

Demonstrating professionalism!

Showing mastery of the market!

When you master people, the homes sell themselves.

I don’t want to work with everyone, because most humans are naturally vampire suckers.

Protect your time and know your worth.

POWERED BY

TRG